Annual Report 2011-2012 - San Bernardino County Stormwater

Transcription

Annual Report 2011-2012 - San Bernardino County Stormwater
Annual Report 2011-2012
San Bernardino County Stormwater Public Education Program
Annual Report for Fiscal Year 2011-2012
Table of Contents
1.
PURPOSE ............................................................................................................................................. 2
2.
PROGRAM GOALS ............................................................................................................................... 2
3.
STRATEGY ........................................................................................................................................... 2
4.
NON-MEDIA OUTREACH .................................................................................................................... 3
4.1 PARTNERSHIP WITH PET FACILITIES.......................................................................................................... 3
4.1.1 Goals .......................................................................................................................................... 3
4.1.2 Results ................................................................................................................................... 3
5.
CAR WASH CAMPAIGN ....................................................................................................................... 4
CAMPAIGN WEBSITE ...................................................................................................................................... 5
DISCOUNT CARDS .......................................................................................................................................... 5
CERTIFICATE OF RECOGNITION ....................................................................................................................... 5
ONLINE OUTREACH ....................................................................................................................................... 5
PUBLIC RELATIONS ........................................................................................................................................ 5
5.1
Goals ...................................................................................................................................... 6
5.2
Results ................................................................................................................................... 6
6.
MATERIAL PRODUCTION................................................................................................................... 7
6.1 Goals .............................................................................................................................................. 7
6.2 Results ........................................................................................................................................... 7
7.
WEBSITE .............................................................................................................................................. 7
7.1 Goals .............................................................................................................................................. 7
7.2 Results ........................................................................................................................................... 7
8. FACEBOOK ............................................................................................................................................... 8
8.1 Goals .............................................................................................................................................. 8
8.2 Results ........................................................................................................................................... 8
9. ILLEGAL DUMPING HOTLINE ................................................................................................................ 8
9.1 Goals .............................................................................................................................................. 8
9.2 Results ........................................................................................................................................... 9
10. MATERIALS TRACKING ........................................................................................................................ 9
10.1 Goals............................................................................................................................................ 9
10.2. Results ....................................................................................................................................... 9
11. COMMITTEE SUPPORT ......................................................................................................................... 9
12. REPORTING ........................................................................................................................................... 9
13. APPENDIX .............................................................................................................................................10
WEBSITE ...................................................................................................................................................10
HANDOUTS ...............................................................................................................................................14
FACEBOOK ...............................................................................................................................................18
DOG OWNER OUTREACH ........................................................................................................................19
CAR WASH CAMPAIGN ............................................................................................................................23
BUDGET SUMMARY: ................................................................................................................................44
San Bernardino County Stormwater Public Education Program
Annual Report
1. PURPOSE
Stormwater pollution has been identified by the Environmental Protection Agency as
one of the main causes of water contamination across the nation. The San Bernardino
County Stormwater Program seeks to reduce the amount of pollutants – including
pesticides, fertilizers, paint and pet waste – which are discharged into the storm drain
system and end up in our rivers, beaches and oceans. The purpose of the program is
to implement a public education program that encourages residents and businesses to
adopt pollution prevention practices.
2. PROGRAM GOALS
The program has three (3) primary goals:
•
Continue to increase awareness of stormwater pollution and its impact on our
environment;
•
Continue to educate residents and businesses on how to change their behavior to
minimize pollution; and
•
Maintain compliance with the National Pollutant Discharge Elimination System
(NPDES) Municipal Stormwater Permit.
3. STRATEGY
SGA designed and implemented multiple projects to reach the above annual goals
including: online outreach through both static websites and social media outlets, the
generation of 2 print-ready materials, outreaching to and forging partnerships with
car washes and pet facilities, maintaining the 24/7 illegal dumping hotline,
distribution of materials to committee members and supporting the Public Education
Sub-Committee (“Committee”).
The strategy of the program focuses on directing San Bernardino County residents and
businesses to available resources that yield the highest potential of pollution
reduction discharged into the storm drain system. The strategy is three (3) fold:
•
Conduct Pollutant-Specific Outreach—the two program’s educational materials
each identified a pollutant and the simple pollution prevention behavior(s)
associated with it. In addition, messages related to bacteria were delivered in
settings tied to these pollutants, such as placing a display in pet stores reminding
pet owners to pick up after their dog and offering them a free doggie waste bag
container if they pledged to pick up after their dog.
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•
Encourage Non-Polluting Behavior — the program launched a campaign to
encourage residents to wash their cars at the car wash by offering them a
discount. This was done by partnering with local car washes, designing a webpage,
a discount card and a certificate of recognition for the car washes. In addition, the
program included a comprehensive online promotion and public relations
component to raise awareness on the campaign and encourage residents to
redeem the discount cards.
•
Website and Social Media — the San Bernardino County Stormwater Program’s
website provided residents and businesses news and information on the program’s
efforts to reduce stormwater pollution while its social media channel encouraged
interaction with the program and complemented offline outreach efforts.
4. NON-MEDIA OUTREACH
To deliver the stormwater pollution prevention message, the program executed a
comprehensive set of outreach activities that focused on messaging about bacteria.
SGA partnered with pet facilities across San Bernardino County to place a display in
stores/waiting rooms.
To reach dog owners, SGA created an in-store display with tearsheets that encouraged
dog owners to pledge to pick up after their dogs and receive a free doggie waste bag
container in return.
The developed materials include – doggie waste bag container, tearsheets, and
request a doggie bag container display, the www.sbccounty.gov/stormwater website
and the program’s Facebook page.
4.1 Partnership with Pet Facilities
•
•
•
•
4.1.1 Goals
Partner with pet facilities and place the display in 25 locations;
4.1.2 Results
Developed a “request a doggie waste bag” display;
Developed a pledge tearsheet for the display;
Partnered with pet facilities and placed the display in 27 locations in the
following cities, exceeding our goal of 25 locations (See Appendix: p.22 for the
detailed database of locations):
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•
•
•
•
i. Big Bear City
ii. Chino
iii. Chino Hills
iv. Fontana
v. Grand Terrace
vi. Highland
vii. Ontario
viii. Rancho Cucamonga
ix. Redlands
x. Rialto
xi. San Bernardino
xii. Upland
xiii. Yucaipa
An additional display was placed at the County counter;
Collected a total of 214 tearsheets from the displays and mailed 180 doggie
waste bags;
Emailed residents that didn’t provide their mailing address a form to fill out
their mailing addresses;
Monitored requests for doggie waste bag containers from the website separate
from the displays and mailed them out to 13 residents.
5. CAR WASH CAMPAIGN
To raise awareness about residential car washing pollution and give residents an
incentive to wash their cars in a car wash, SGA launched a comprehensive outreach
campaign combining partnerships, a campaign webpage, public relations, online
promotion and social media.
We formed partnerships with 12 local car washes in Ontario, Upland, Highland,
Yucaipa, Redlands and Colton that offered discounts to residents. SGA created a
campaign webpage and a discount card – the cards were handed out at County and
various Cities’ events, at the Frontier Project Counter and at a business close the car
wash in Highland. In addition, cards were also available online for a free download.
Car wash partners were asked to collect the cards residents presented to redeem the
discounts. SGA contacted the car washes regularly to track the number of discount
cards collected and found that keeping track of the exact number of redeemed cards
was challenging for the car washes for various reasons. Car washes reported that
many residents redeemed the cards but the businesses often did not know the exact
number or did not keep the cards, making it hard to verify the numbers. Some
partners reported that they also gave the promotional discount to customers who
mentioned the campaign verbally because they had heard about it but did not present
a discount card. Some partners mentioned that it was hard keeping track because
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they have so many different promotions going on. Many partners also said the day to
day at the car wash is very busy and keeping track is an extra task that some could
not afford to do amid the flow of customers. The reported numbers are based on the
number of cards the partners reported collecting and their estimates of how many
residents redeemed the discount at their respective businesses.
Campaign Website
The Car Wash Campaign webpage hosted information about the campaign, a list of
participating businesses and discounts offered and a map as well as a PDF of the
discount card available to be printed.
Discount Cards
The cards offered information about the discount, an anti-pollution message and
directed residents to the webpage where they could get more details about the
participating businesses. The front side conveyed the discount message, the date and
directed the residents to the webpage for more information. The back of the cards
explained the importance of washing the car in a car wash and delivered the pollution
prevention message.
Certificate of Recognition
To strengthen the partnerships with car washes and recognize their efforts in
preventing pollution, SGA designed and printed a certificate of recognition signed by
a County representative and sent it to every participating car wash.
Online Outreach
To promote the campaign, SGA conducted comprehensive online outreach. Through
SBC’s Facebook account, we promoted the campaign and posted 12 posts promoting
each of the car washes and deals they offered. In addition, we also placed geotargeted Google ads and Facebook ads that enabled us to reach San Bernardino
Residents specifically. SGA also reached out to water agencies in San Bernardino
County and secured promotion of the campaign on the websites of Chino Basin Water
Conservation District, Cucamonga Water Valley Water Agency and Monte Vista Water
District.
Public Relations
To raise awareness about the campaign and generate the public’s interest in the
promotion, we created a press release and pitched it to 6 media outlets:
• The Sun
• The Daily Bulletin
• Redlands Patch
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•
•
•
Redlands Daily Facts
National Public Radio (Inland Empire)
Coyote Chronicle
We also sent the release to 8 press release sites (See Appendix: p. 30 for the full
list). In addition, SGA reached out to cities and asked them to post the press release
on their websites. The public relations campaign was successful, and generated not
only a lot of coverage but also one new car wash partnership. In addition, our
monitoring showed that the car wash in Redlands, where the city tailored the press
release with a quote from a City official and featured a local car wash, received a
much higher number of discount cards redeemed by residents due to its exposure.
•
•
•
•
•
•
•
•
•
•
•
•
•

5.1 Goals
Develop 1 car wash discount card; and
Try to establish partnerships with 30 car wash partners;
5.2 Results
Developed 1 car wash discount card;
Partnered with 12 car washes across the County – 1 partnership resulting
directly from PR efforts;
Approximately 90 cards were redeemed
Designed 1 webpage;
Developed 1 car wash certificate;
Secured media placements in 12 media outlets;
Discount cards downloaded 1,059 times (estimate based on number of clicks);
Created geo-targeted Google Ads that received 653 number of clicks;
Created 1 Facebook Ad that received to 246 clicks;
Secured links to the campaign on 3 water agencies’ websites and partnered
with Cucamonga Valley Water District to place cards at the Frontier Project
Counter and at the Outer Public Counter;
Partnered with Popeye’s Kitchen in Highland and placed discount cards in the
facility; and
Rancho Cucamonga staff distributed 592 discount cards at 3 car show events:
o JDRF Car Show at Guasti Regional Park in Ontario on 6/23/2012,
o Redhill Around the Lake Car Show hosted by RC Fire District in Rancho
Cucamonga on 6/24/2012;
o Cucamonga Classics Car Show at the Magic Lamp Inn in Rancho
Cucamonga 6/30/2012.
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6. MATERIAL PRODUCTION
New outreach materials including a pet waste brochure and a pool discharge handout
were designed and produced to address topics that were not previously covered.
•
•
•
•
•
•
6.1 Goals
Update old materials with the new illegal dumping number and the URL; and
Develop 2 new handouts and print handouts per direction of the Committee.
6.2 Results
The new number and website were updated on the old materials (See Appendix:
p.11 for a list of materials);
Developed a Pet Waste Brochure;
Developed a Pool Discharge handout; and
Translated both materials into Spanish and uploaded onto the website.
7. WEBSITE
The website anchors the online program, providing a consistent online hub of
information acting as a home base. SGA created 3 new banners, 2 of which were
related to this year’s outreach focus: doggie waste bag and car wash campaigns. The
banners linked directly to the campaigns’ webpages and drew visitors’ attention to
the ongoing campaigns.
•
•
•
7.1 Goals
Maintain the program’s website;
Create 4 new web banners;
Secure 5 external links;
•
7.2 Results
Updated the WQMP documents, events calendar and contacts list; uploaded video
on Santa Ana Watershed;
•
Monitored webs statistics:
i.
ii.
iii.
iv.
v.
vi.
February 453
March 535
April 603
May 866
June 2,315
Top 5 most visited pages
1. Car Wash Campaign page
2. Homepage
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3.
4.
5.
•
•
Permittee Resources
General Stormwater Info
Household Hazardous Waste Disposal
Created 3 new web banners and instead of creating the fourth banner shifted
budget to update old materials with the new number and website; and
Cross-linked with 5 external websites.
8. FACEBOOK
The SBC Stormwater Facebook page (www.facebook.com/sbcountystormwater) is
used as a social media tool to further engage the program’s growing list of Countywide stakeholders. Through the use of strategic Facebook ads, frequent Facebook
updates and interactions with fans, SGA has been able to increase the number of
SBCSW Facebook fans by 101% to 332 fans over the past year.
The Facebook page offers an opportunity for dialogue with fans by posting trend
updates, calendar events and ways to get involved and other program news items.
Facebook also leverages incentives such as car wash discounts to inform the residents
about the promotions and encourage them to take action offline.
We first started applying the Facebook ad tactic in fiscal year 2010-2011 and
continued to leverage this effective tool in fiscal year 2011-2012. To date, over 161
fans can be attributed to the success of the advertisement.
•
•
8.1 Goals
40% increase in fans; and
Update page 3x/month.
•
•
8.2 Results
101% increase in fans (baseline of 165 to 332 as of 6/30); and
Updated Facebook page 75 times total, on average of 3.4x/week.
9. ILLEGAL DUMPING HOTLINE
•
9.1 Goals
Maintain and promote the hotline number.
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•
•
•
9.2 Results
Hotline maintained and promoted;
Promoted hotline in Yellow Pages;
Promoted hotline on a doggie waste bags canister and on the pool discharge
handout.
10. MATERIALS TRACKING
•
•
10.1 Goals
Distribute materials to committee members and external organizations; and
Transfer materials inventory and tracking to the Committee.
•
10.2. Results
All materials and inventory file were transferred to a Committee member.
11. COMMITTEE SUPPORT
11.1 Goals
• Attend and provide a meeting summary from 10 monthly update meetings.
11.2 Results
• 9 completed due to program being on hold per County’s mandate.
12. REPORTING
12.1
•
•
•
•
Goals
Provide
Provide
Provide
Provide
twelve (12) monthly budget breakdowns;
twelve (12) monthly invoices with summaries of activities;
four (4) written quarterly reports:
one (1) annual report.
12.2
•
•
•
Results
9 budget breakdowns completed;
11 monthly invoices and summaries of activities submitted;
Due to program being on hold and lack of activity per County’s mandate; only 2
quarterly reports were submitted; and
• One (1) Annual report submitted in July 2012.
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13. APPENDIX
WEBSITE
New Website Banners
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List Of Materials Updated with Hotline Number
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Auto Repair Fact Sheet
Carpet Cleaning
Home & Garden Fact Sheet
Landscape Brochure
Construction Fact Sheet
Excavation Fact Sheet
Concrete & Mortar Application Face Sheet
Roadwork & Paving Fact Sheet
Restaurants Fact Sheet
Restaurants Poster
Garden Tip Card
Household Hazardous Waste Tearsheet
Garden Shelftalker
Garden Poster
Pet Poster
Doggie Bag Sticker
Paint Poster
Paint Tip Card
Paint Shelftalker
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Website Linking Promotions
Chino Basin Water Conservation District
http://www.cbwcd.org/education/education-links
The Frontier Project
http://www.frontierproject.com/index.aspx?page=259
Monte Vista Water District
https://www.mvwd.org/resources.cfm?task=detail&ID=11
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Cucamonga Valley Water District
http://www.cvwdwater.com/index.aspx?page=127
Inland Empire Utilities Agency
http://www.ieua.org/education/resources.html
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HANDOUTS
Pet Waste Brochure
English Version
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Pet Waste Brochure
Spanish Version
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Pool Discharge Handout
English Version
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Pool Discharge Handout
Spanish Version
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FACEBOOK
SBC Stormwater Facebook Ad
SBC Stormwater Facebook Ad Results
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DOG OWNER OUTREACH
Request a Free Doggie Waste Bag Container Tearsheet
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Doggie Waste Bag Flyer
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Doggie Waste Bag Display
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Pet Facilities (27) that placed Doggie Waste Bag Displays
# of
Tearsheets
Received
Facility
Address
City
Month
Placed
Bear City Animal Hospital
Debbie’s Mountain Critters
Grooming
214 Big Bear Blvd.
Big Bear City
March
12
Big Bear City
March
12
Pets ‘N’ Vets
1040 W. Big Bear
4200 Chino Hills Parkway Suite
680,
Chino Hills
March
6
It’s a Dog’s World K-9 Academy
3890 Walnut Ave.
Chino
March
6
Petco
27580 W. Lugonio Ave.
Redlands
March
20
Pet Salon
855 E. Foothill Blvd.
Rialto
March
5
Elliott’s Pet Emporium
891 South E. St.
San Bernardino
March
23
Pawsitive Image Pet Grooming
931 W. Foothill Blvd.
Upland
March
7
Yucaipa Dog & Cat Grooming
34309 Yucaipa Blvd. Suite F.
March
0
Base Line Animal Hospital
9350 Base Line Rd
Yucaipa
Rancho
Cucamonga
March
19
Big and Small Pet Grooming
22400 Barton Rd. #5
Grand Terrace
April
4
Highland Village Pet Hospital
7257 Boulder Ave.,
Highland
April
5
Humane Animal Hospital
9257 Sierra Ave.
Fontana
April
7
Lujan's Pet Grooming
16000 Valley Blvd.
Fontana
April
1
Doggie Mat
5664 Riverside Dr.
Chino
April
0
Affordable Pet Salon
12012 La Crosse,
Grand Terrace
April
1
Pet Salon
1248 Wabash Ave,
Redlands
April
0
Heavenly Paws
916 N. Mountain Ave. #D5,
Upland
April
4
West End Shelter for Animals
Alto Rancho Pet and Bird
Hospital
Country Waggin Resort and
Grooming
1010 E. Mission Blvd.
Ontario
April
7
8677 19th St.
April
4
9360 Baseline Rd.
Alta Loma
Rancho
Cucamonga
May
0
Animal Care Wellness Center
3928 N. Sierra Way,
San Bernardino
May
23
All Pet Feed and Tack
25598 Base Line St.
San Bernardino
May
0
Euclid Veterinary Hospital
Bark in the Ballpark event
(June 13th)
Inland Valley Humane Society
& S.P.C.A
13525 Euclid Ave.
May
1
Rancho Cucamonga
June
10
500 Humane Way
Ontario
Rancho
Cucamonga
Chino
Hills/Pomona
May
13
County Flood Control District
San Bernardino, CA
San Bernardino
May
24
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CAR WASH CAMPAIGN
Car Wash Campaign Discount Card (2-sided)
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Certificate of Appreciation for Car Wash Partners
Car Wash Campaign Webpage with Downloadable Discount Card
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Car Wash Campaign Facebook Ad
Car Wash Campaign Facebook Ad Results
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Car Wash Campaign eBlast
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Discount Card Clicks Statistics
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Car Wash Campaign Google Ad
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Car Wash Campaign Press Release
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Conducted Media Pitches to the Following Media Outlets:
Media
San Bernardino County Sun
The Daily Bulletin
Redlands Daily Facts
Patch Redlands
NPR Inland Empire
Coyote Chronicle
Submitted Press Releases to the Following Sites:
Website
1888PressRelease.com
24-7PressRelease.com
Free-Press-Release.com
Free-Press-Release-Center.info
NewswireToday.com
PressReleasePoint.com
PRLog.org
PRWeb.com
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PRWeb.com Statistics
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Car Wash Campaign Media Coverage
Media Outlet
Redlands Patch
The San Bernardino Sun
Redlands Daily Facts
Water Online
Yahoo News
Topix
Topix Yucaipa
Calimesa Elementary School
Highland Community News
The Press Enterprise
CarWash.com
Highland News
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Date
May 24, 2012
May 29, 2012
May 29, 2012
June 4, 2012
June 4, 2012
June 4, 2012
June 4, 2012
June 5, 2012
June 21, 2012
June 23, 2012
June 26, 2012
July 4, 2012
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Car Wash Campaign Canvassing
Location Discount Cards Were Placed
Popeye’s Louisiana Kitchen
27617 Base Line Street
Highland, CA 92346
(909) 864-3700
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Car Wash Campaign Water Agencies Outreach
Agency
Inland Empire Utilities
Agency
Apple Valley Ranchos Water
company
Chino Basin Water
Conservation District
City of San Bernardino Water
Department
San Bernardino County
Valley Water Conservation
District
Webpage We Requested They Link Us To
http://www.ieua.org/news_reports/news.html
http://www.avrwater.com/highlightsDetail.php?recordID=23
http://www.cbwcd.org/about-us/news
http://www.ci.san-bernardino.ca.us/newsalerts/default.asp
http://www.sbvwcd.org/news/stories.html
East Valley Water District
http://www.eastvalley.org/category/news-press-announcements/
Mojave Water Agency
http://www.mojavewater.org/press-releases.html
Monte Vista Water District
http://www.mvwd.org/
Victorville Water District
http://ci.victorville.ca.us/Site/NewsStories.aspx?id=7212
West Valley Water District
Yucaipa Valley Water
District
West Municipal Water
District
http://www.wvwd.org/CivicAlerts.aspx
http://www.yvwd.dst.ca.us/index.aspx?page=27&returnURL=%2findex.
aspx
County of San Bernardino
Mariana Ranchos county
Water District
http://www.sbcounty.gov/pressreleases/
City of Chino
The Mojave River Watershed
Group
http://www.cityofchino.org/index.aspx?page=361
Chino Basin Watermaster
Cucamonga Valley Water
Agency
http://www.cbwm.org/othersites.htm
http://www.westbasin.org/
https://sites.google.com/a/marianaranchoscwd.org/www/newsevents
http://www.co.san-bernardino.ca.us/mojave_river/default.asp
http://www.cvwdwater.com/index.aspx?page=338
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Water Agencies that Posted a Link to our Car Wash Campaign Webpage
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List of Car Wash Partners (12)
Car Wash
City
A-Z Handwash Inc (aka Colton Car Wash)
1703 E. Washington Street
Colton, CA 92324
76 Gas Station
27627 Baseline
Highland, CA 92346
Mountain Avenue Car Wash
820 N Mountain Avenue
Ontario, CA
Vineyard Avenue Car Wash
2455 S Vineyard
Ontario, CA
Pacific Car Wash
1639 W. Foothill Blvd
Upland, CA 91786
Yucaipa Car Wash & Auto Center
34712 Yucaipa Blvd
Yucaipa, CA 92399
Shell Rapid Lube & Car Wash
33333 Yucaipa Blvd
Yucaipa, CA 92399
Foamy Car Wash
412 West Redlands Boulevard
Redlands, CA 92373
Happy Boy Car Wash
32801 Yucaipa Blvd
Yucaipa, CA 92399
Foothill Car Wash & Detail Center
2016 W. Foothill Blvd.
Upland, CA 91786
Mountain View Car Wash & Detail Center
369 N. Mountain Ave.
Upland, CA 91786
So Cal Express Car Wash & Auto Center
1151 W. Holt Blvd.
Ontario, CA 91762
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Colton
Highland
Ontario
Ontario
Upland
Yucaipa
Yucaipa
Redlands
Yucaipa
Upland
Upland
Ontario
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Number of Car Wash Discount Cards Redeemed
Car Wash
City
Estimated Total Cards
Redeemed
A-Z Handwash Inc (aka Colton Car Wash)
1703 E. Washington Street
Colton, CA 92324
Colton
N/A
76 Gas Station
27627 Baseline
Highland, CA 92346
Highland
5
Mountain Avenue Car Wash
820 N Mountain Avenue
Ontario, CA
Ontario
4
Vineyard Avenue Car Wash
2455 S Vineyard
Ontario
13
Pacific Car Wash
1639 W. Foothill Blvd
Upland, CA 91786
Upland
8
Yucaipa Car Wash & Auto Center
34712 Yucaipa Blvd
Yucaipa, CA 92399
Yucaipa
1
Shell Rapid Lube & Car Wash
33333 Yucaipa Blvd
Yucaipa, CA 92399
Yucaipa
0
Foamy Car Wash
West Redlands Boulevard
Redlands, CA 92373
Redlands
45
Yucaipa
0
Upland
4
Upland
8
Ontario
2
Happy Boy Car Wash
32801 Yucaipa Blvd
Yucaipa, CA 92399
Foothill Car Wash & Detail Center
2016 W. Foothill Blvd.
Upland, CA 91786
Mountain View Car Wash & Detail Center
369 N. Mountain Ave.
Upland, CA 91786
So Cal Express Car Wash & Auto Center
1151 W. Holt Blvd.
Ontario, CA 91762
TOTAL
90
43
San Bernardino County Stormwater Public Education Program
Annual Report
BUDGET SUMMARY
Task
Description
Task Budget
% of
Budget
Cumulative Cost
% of Budget
Expended
Budget Remaining
% Fund
Remaining
Task 1
Website
$20,000.00
11%
$21,510.54
108%
$(1,510.54)
-8%
Task 2
Facebook
$20,500.00
12%
$16,386.27
80%
$4,113.73
20%
Task 3
Do 1 Thing
$3,500.00
2%
$3,406.50
97%
$93.50
3%
Task 4
Car Wash - Designing Materials
$10,600.00
6%
$9,226.71
87%
$1,373.29
13%
Task 5
Car Wash - Securing Partners
$35,000.00
20%
$28,439.41
81%
$6,560.59
19%
Task 6
BMP Fact Sheets & Handouts
$20,000.00
11%
$19,132.90
96%
$867.10
4%
Task 7
Events
$900.00
1%
$657.25
73%
$242.75
27%
Task 8
Dog Owner Outreach
$12,000.00
7%
$19,037.31
159%
$(7,037.31)
-59%
Task 9
Illegal Dumping
$1,000.00
1%
$1,944.68
194%
$(944.68)
-94%
Task 10
Materials Tracking & Production
$7,000.00
4%
$8,513.59
122%
$(1,513.59)
-22%
Task 11
Committee Support
$ 13,334.00
8%
$18,894.02
142%
$ (5,560.02)
-42%
Task 12
Reporting
$32,000.00
18%
$28,684.50
90%
$3,315.50
10%
Task 14
Pro Bono
$
0%
399.00
0%
-
0%
$ 175,833.68
100%
0.32
0%
Subtotals
-
$175,834.00
$
100%
44
$
$