THE CRITICS AGREE—GRECO`S TRADIZIONE ITALIANA DAVID

Transcription

MIKES-DELI-THE-ORIGINAL-ARTHUR-AVENUE-ITALIAN-DELI
MIKESDELIARTHURAVE
A RTHURAV E NUE . C OM
MIKE’S DELI THE ORIGINAL ARTHUR AVENUE ITALIAN DELI
ARTHUR AVENUE RETAIL MARKET
2344 ARTHUR AVENUE · BRONX, NY 10458 · 718.295.5033 · FAX 718.933.5903
2016
Design: Ken Lalli/Xenos Design · Cover Photo: Vegar Abelsnes · Printed in the USA
“I always pay a visit and get a sandwich at Mike’s Deli. There is an endless array
of cold cuts, marinated fish, olives, and even mozzarella.” LIDIA BASTIANICH
Absolutely one of his favorite Throwdowns. “The homemade mozzarella was the secret ingredient
that helped David win the Throwdown championship.” BOBBY FLAY
“When I’m going to make a special Italian meal for my family, I shop on
Arthur Avenue. David Greco is a relic who is individually responsible for maintaining
and promoting a lot of the character of the neighborhood.” MARIO BATALI
“You need to try the Fresh Homemade Mozzarella from Mike’s Deli.
It is the best around.” GIADA DE LAURENTIIS
“Don’t take the eight-hour trip to Italy. Just take a shortcut to
the Bronx and visit Mike’s Deli. As a chef and a cook, it’s a party.
Mike’s Deli is one of my favorite places to shop.” EMERIL LAGASSE
DAVID GRECO HAS BEEN FEATURED ON
THE CRITICS AGREE—GRECO’S TRADIZIONE ITALIANA
ARTHUR AVENUE RETAIL MARKET · 2344 ARTHUR AVENUEBRONX, NY 10458 · 718.295.5033 · FAX 718.933.5903
ART H U R AV EN U E.CO M
MIKESDELIARTHURAVE
how it all
started…
SALUMERIA PUSHCART, CIRCA 1938,
PRIOR TO THE CREATION OF THE
ARTHUR AVENUE RETAIL MARKET
Our family history in the Belmont community started with
our maternal grandparents who migrated from Naples to
America in 1919. Nonno Gennaro Capiello was from the
heart of Naples and Maria, or Nonnabella as we called
our grandmother, was from Nola (home of the Giglio
Festival or Festival of the Dancing Towers). They originally
settled in the Greenpoint area of Brooklyn. However, they
were encouraged to move to the Bronx where it was
considered to be country and “l’aria era piu fresca” (the
air was fresher) as our grandmother would say. Believe it
or not, the Arthur Avenue Retail Market was originally a
sheep meadow.
MATERNAL UNCLES
RALPH, VINCENT AND
BUTCH CAPIELLO IN 1951
MATERNAL GRANDPARENTS,
MARIA AND GENNARO “RED”
CAPIELLO IN 1946
“l’aria era piu fresca”
JANUARY | GENNAIO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
DECEMBER
FEBRUARY
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30
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New Year’s Day
28 29
1
2
Epiphany
3
4
5
6
7
8
9
10
11
12
13
14
15
16
19
20
21
22
23
28
29
30
Martin Luther
King, Jr. Day
17
18
International
Holocaust
Remembrance Day
24
—
31
25
26
27
ART H U R AV EN UE. C OM
MIKESDELIARTHURAVE
did you know?
Our grandfather, who was a butcher, carried his trade and in 1922
opened his first shop on Arthur Avenue. Grandpa was successful
and had a number of shops. The family lived in an apartment, where
else but over one of the stores. Our grandparents were the original
butchers in the new indoor market that Mayor LaGuardia built in 1940.
One sure reason for Grandpa Gennaro’s success was Nonnabella.
Nonnabella was as amazingly strong and determined as she was gentle
and kind-hearted. Widowed at age 40, she ran the store with her
sons, made lunch for all the workers each day and managed to raise
five children. We’ve been told that she would let the original pushcart
vendors run electric heater cords into her store but had to limit them
to only one at a time because of the fuses blowing.
ANTOINETTE AND
NONNABELLA IN 1951
Through the years, some original pushcart families have also told us
many wonderful stories, including her generosity in preparing bags of
fresh meat and eggs that she would pass out on Saturday nights to
especially needy families. On the day of her funeral, in 1986, as the
hearse drove down Arthur Avenue, we can remember the emotional
reaction of shopkeepers who came out, with their hats held to their
chest, in her honor. It was that day, that we realized she was not only
very special to us, her grandchildren.
Nonnabella’s daughter Antoinetta took on the role of the family
matriarch and is an anchor to this day. Nonni White, as her
grandchildren affectionately call her, is an opera aficionado who can still
hit a high C when singing Torná Surriento, a Neapolitan song composed
by Ernesto De Curtis in 1902. So popular, it has been recorded by
countless artists including Luciano Pavarotti, Enrico Caruso and Frank
Sinatra. English lyric versions include Take Me In Your Arms and Dean
Martin, and Surrender by Elvis Presley.
ANTOINETTE GRECO IN
1947, AND TODAY (ABOVE)
faith, family, friends, food, forever…
FEBRUARY | FEBBRAIO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
4
5
6
Groundhog Day
1
2
3
Chinese New Year
(Monkey)
Shrove Tuesday
Ash Wednesday
7
8
9
Valentine’s Day
Presidents’ Day
14
15
Abraham Lincoln’s
Birthday
Mardi Gras
10
11
12
13
Antoinette Greco’s
Birthday
16
17
18
19
20
23
24
25
26
27
George Washington’s
Birthday
21
22
JANUARY
Leap Day
N E X T M O N T H S T. J O S E P H ’ S F E S T I V A L
28
29
F r i d a y, M a r c h 1 8 t o S a t u r d a y, M a r c h 1 9 , 2 0 1 6
Make your reser vations at iamcnola.org
MARCH
S
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MIKESDELIARTHURAVE
join us
in nola…
The Italian-American Marching Club Saint Joseph’s Festival
brings Arthur Avenue to The Big Easy. David Greco
prepares more than 500 pounds of Pasta con Sardi for
this annual event in New Orleans. This meatless, gourmet
recipe contains sardines, fennel, pine nuts, raisins and
breadcrumbs, and is a staple of the south’s version of
Columbus Day.
…and for
easter too!
Bring home the taste of an authentic Italian Easter with
our homemade Pizza Rustica. And don’t forget to grab
one of our massive chocolate eggs imported from Italy.
DAVID GRECO AND
THE GANG IN NEW
ORLEANS IN 2015
THE
big easy…sicilian-style
MARCH | MARZO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
3
4
5
8
9
10
11
12
18
19
Good Friday
Holy Saturday
25
26
APRIL
FEBRUARY
S
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F
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1
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28 29
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6
7
Daylight Saving
Time Begins
Great Lent Begins
(Orthodox)
13
14
Saint David’s Day
Saint Patrick’s Day
15
Palm Sunday
17
Purim Begins
at Sundown
First Day of Spring
20
16
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24
28
29
30
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Easter Sunday
27
MIKESDELIARTHURAVE
a little
known fact…
In 1895, at the turn of the century, our paternal grandfather, Luigi,
Greco began making trips to America from northern Calabria. He
continued living between America and Italy, working in the bar and
restaurant business for the next forty years.
He became an American citizen, but never “settled” in America.
His wife back in Calabria, Nonna Luisa, was busy raising six children
on a farm and was not interested in leaving family or the beautiful
Provincia di Cosenza.
LUISA AND LUIGI
GRECO AT THE TURN
OF THE 20th CENTURY
luigi greco COMES TO america
APRIL | APRILE
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
MARCH
M AY
S
M
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April Fool’s Day
1
Annunciation
New York Mets
Home Opener
New York Yankees
Home Opener
3
4
5
Easter Sunday
(Orthodox)
10
6
7
Yom HaShoah Begins
at Sundown
11
2
12
13
8
9
Tax Day
14
15
16
Passover Begins
at Sundown
Earth Day
17
18
19
20
21
22
23
Good Friday
(Orthodox)
Holy Saturday
(Orthodox)
Arbor Day
24
25
26
27
28
29
30
MIKESDELIARTHURAVE
the journey
continues…
Fast-forward to 1947, when at age 17, Michele, along with
his twin brother, Giuseppe, leave Calabria and migrate to
New York. They leave with only one hundred dollars each,
their good looks, two new suits each and strong work
ethics. Michele finds work in our grandfather Gennaro
Capiello’s grocery store on Arthur Avenue.
MICHELE GRECO IN 1947
MICHELE AND GUISEPPE
GRECO, RIGHT, AND MICHELE
TODAY (ABOVE/BELOW)
wine, women AND mozzarella
MAY | MAGGIO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
Holocaust
Remembrance Day
Begins at Sundown
Ascension
Easter (Orthodox)
1
National Day of Prayer
Cinco De Mayo
2
3
4
5
6
7
9
10
11
12
13
14
Mother’s Day
Michele Greco’s
87th Birthday
8
Pentecost
15
Armed Forces Day
16
17
18
19
20
21
26
27
28
Lag BaOmer Begins
at Sundown
22
23
24
APRIL
Memorial Day
29
30
25
31
JUNE
S
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W
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W
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F
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1
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MIKESDELIARTHURAVE
did you know?
In addition to our imported specialità alimentari, which include
Urbani truffles and sauces and i Gustosi chips, Mike’s Deli has its own
private label line—Greco’s Tradizione Italiana. The Greco’s product
line includes, but is not limited to, imported Italian handmade pasta
cuts, authentic pasta sauces, a variety of imported extra virgin olive
oils, flavored oils and vinegars. Visit us at the deli in person, or online
at arthuravenue.com.
DAVID GRECO
WITH IMPORTED
ITALIAN TRUFFLES
greco’s TRADIZIONE ITALIANA
JUNE | GIUGNO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
3
4
M AY
J U LY
S
M
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W
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F
S
S
M
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T
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1
2
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1
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3
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31
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31
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Shavuot Begins
at Sundown
5
6
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8
9
10
11
14
15
16
17
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24
25
Flag Day
12
13
Father’s Day
First Day of Summer
19
20
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23
26
27
28
29
30
MIKESDELIARTHURAVE
michele’s
next move…
After working for a few years in Gennaro Capiello’s store,
Michele falls in love and marries the bosses’ only daughter,
the lovely Antoinetta or Donetta in 1951. Michele decides
it is best to do something on his own and ventures into
the Arthur Avenue Retail Market where, with Michele’s
presence, the Market would never be the same. Michele
and Antoinette start their own family, having four children.
MICHELE AND ANTOINETTE GRECO
IN 1947 (TOP LEFT) AND MICHELE
IN 1962 (BOTTOM LEFT AND RIGHT)
A
belmont landmark IS born
JULY | LUGLIO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
JUNE
AUGUST
S
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W
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1
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31
Independence Day
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—
31
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MIKESDELIARTHURAVE
mangia bene—
vive bene!
The Greco family’s excellent reputation has been built by Michele’s
extraordinary hard work and commitment to freshness and quality,
and has become nationally recognized. On any given day you will
see fresh mozzarella being stretched and shaped into twists or
rounds, hanging from dowels to dry, freshly-baked focaccia stacked
in heaps at the counter. Or perhaps it will be a day when Michele,
breaks into an aria in a strong clear voice that at once identifies him
as a Puccini aficionado.
MICHELE AND SON
DAVID GRECO
mike’s deli IS DEDICATED TO tradition
AUGUST | AGOSTO
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
3
4
5
6
Tisha B’Av Begins
at Sundown
7
8
9
10
11
12
13
Assumption
14
15
16
17
18
19
20
21
22
23
24
25
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27
J U LY
28
29
30
31
SEPTEMBER
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MIKESDELIARTHURAVE
like father,
like son…
Michele’s son David continues the family tradition started
by his father more than seven decades ago and his
grandparents almost 100 years ago. His creative talent
mixes new ideas, authentic Italian cuisine, the family’s
culinary secrets and skills passed down from generations
past. Like Pop always says “chi mangia bene, vive bene.”
DAVID GRECO IN THE
DELI HIS FATHER HAS
MADE WORLD-FAMOUS
third generation OF grecos
THE
SEPTEMBER | SETTEMBRE
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
3
8
9
10
AUGUST
O C TO B E R
S
M
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W
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S
M
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W
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1
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F
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1
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2
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14
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28
29
30
31
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20
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30
24
31
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27
28
29
Labor Day
4
5
6
7
Patriot Day
Constitution Day/
Citizenship Day
Grandparents Day
11
12
13
14
15
16
17
23
24
First Day of Autumn
18
19
20
21
22
Saint Michael’s Day
25
26
27
28
29
30
MIKESDELIARTHURAVE
proud to do
our part…
The Greco family is honored to be a member of
NIAF, The National Italian American Foundation,
whose mission “is to serve as a resource for the
Italian American Community; to preserve the Italian
American heritage and culture; to promote and inspire
a positive image and legacy of Italian Americans; and
to strengthen and empower ties between the United
States and Italy.” A major advocate in Washington, DC
for nearly 15 million Italian Americans and Italian clubs,
we can’t be prouder of our association with NIAF.
DAVID GRECO WAS THE GUEST CHEF AND WORKED WITH THE
MARRIOTT TO HELP CREATE AND EXECUTE THE GALA MENU, WHICH
INCLUDED GRECO’S EGGPLANT PARMIGIANA AND HOMEMADE
BURRATA. MADE IN THE BRONX, RIGHT TO THE TABLE IN DC!
mike’s deli IS DEDICATED TO italian culture
OCTOBER | OTTOBRE
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
SEPTEMBER
NOVEMBER
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T H I S M O N T H N I A F 4 1 s t A N N I V E R S A RY G A L A
J o i n u s i n W a s h i n g t o n , D C f r o m T h u r s d a y, O c o b e r 1 3 t o
S u n d a y, O c t o b e r 1 6 , 2 0 1 6 . D e t a i l s a v a i l a b l e a t n i a f . o r g
1
Rosh Hashanah
Begins at Sundown
2
3
4
Columbus Day
Yom Kippur
Begins at Sundown
10
16
17
Shemini Atzeret
Begins at Sundown
Simchat Torah
Begins at Sundown
23
—
30
24
—
31
9
5
6
7
8
11
12
13
14
15
18
19
20
21
22
25
26
27
28
29
Sukkot Begins
at Sundown
Halloween
MIKESDELIARTHURAVE
why cook?
Greco’s very own Arthur Avenue Caterers is the
answer to all of your catering needs. Always maintaining
meticulous high standards and old European reverence for
food and quality, Arthur Avenue Caterers puts heart and
soul into everything that leaves our kitchen.
THE
ultimate IN catering
NOVEMBER | NOVEMBRE
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
All Saints’ Day
All Souls’ Day
1
2
3
4
5
O C TO B E R
DECEMBER
S
M
T
W
T
F
S
S
M
T
W
T
F
S
1
1
2
3
2
3
4
5
6
7
8
4
5
6
7
8
9
10
9
10
11
12
13
14
15
11
12
13
14
15
16
17
16
17
18
19
20
21
22
18
19
20
21
22
23
24
23
30
24
31
25
26
27
28
29
25
26
27
28
29
30
31
Daylight Saving
Time Ends
Election Day
Veterans Day
6
7
8
9
10
11
12
13
14
15
16
17
18
19
25
26
Thanksgiving Day
20
21
22
23
28
29
30
24
Advent
27
MIKESDELIARTHURAVE
buon natale E felice anno nuovo
DECEMBER | DICEMBRE
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
T H U R S D AY
F R I D AY
S AT U R D AY
DOMENICA
LUNEDÌ
MARTEDÌ
MERCOLEDÌ
GIOVEDÌ
VENERDÌ
S A B ATO
1
2
3
NOVEMBER
JANUARY
S
M
T
W
T
F
S
S
M
T
W
T
F
S
1
2
3
4
5
1
2
3
4
5
6
7
6
7
8
9
10
11
12
8
9
10
11
12
13
14
13
14
15
16
17
18
19
15
16
17
18
19
20
21
24
25
26
25
26
27
28
20
21
22
23
27
28
29
30
22
23
24
29
30
31
Pearl Harbor
Remembrance Day
Immaculate
Conception
4
5
6
7
8
9
10
11
12
13
14
15
16
17
First Day of Winter
Christmas Eve
Hanukkah Begins
at Sundown
18
19
Christmas Day
Kwanzaa Begins
25
26
20
21
22
23
24
New Year’s Eve
27
28
29
30
31
MIKESDELIARTHURAVE
LOOK WHO STOPPED BY…
WE COULD TELL YOU, BUT THAT WOULDN’T BE
ANY FUN WOULD IT? YOU NEVER KNOW WHO
YOU MIGHT SEE ON YOUR NEXT VISIT.

THE CRITICS AGREE—GRECO`S TRADIZIONE ITALIANA DAVID

Transcription

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