The 2016 Guide to Shopper Marketing Teams

A special supplement to
guide
the 2016
to Shopper Marketing Teams
Featuring in-depth
profiles from leading
companies, including:
• The Coca Cola Company
• Edgewell Personal Care Company
• Jack Link’s
• MillerCoors
great taste runs in the family
Taste the Feeling ™ at CokeSolutions.com/retail
© 2016 The Coca-Cola Company
The Guide to Shopper Marketing Teams • 2016
ADVERTISEMENT
EDGEWELL.COM
WHAT WE KNOW ABOUT SHOPPERS
We are reimagining personal care.
From baby to body, Edgewell is passionate about making the
little moments leading up to the big memories just a little bit
easier. Simply, we aim to make the products that families rely
on more inspired, more personal, and more trustworthy—so
they can devote that much more energy to the people they
care about most.
OUR APPROACH TO SHOPPERS
We are a global team of 6,000 visionaries, doers, and
makers. Our portfolio of over 25 brands touches lives in
more than 50 countries. Together, we reimagine good
mornings and endless summers, beauty and bonding,
confidence and determination.
AT-A-GLANCE
WHO WE ARE
BRAND PORTFOLIO
KEY EXECUTIVES
On July 1st, 2015, Energizer Personal Care became
Edgewell Personal Care. We are a global consumer
packaged goods company with leading brands in wet
shave, feminine care, sun care, skin care, infant, and pet
care. Popular brands include Hydro, Quattro, Intuition,
Xtreme 3, Edge, Skintimate, Playtex, Stayfree, Carefree,
Banana Boat and Hawaiian Tropic.
•
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John D’Alessandro, VP, Marketing, NA
WHAT WE DO
At Edgewell Personal Care, we’re passionate about
helping people be at their best when it matters most:
whether preparing for a first date, practicing for the
big game, or protecting your family on vacation. The
Edgewell family of brands has a product for everyone.
Schick
Edge
Skintimate
Banana Boat
Hawaiian Tropic
Playtex
Carefree
Stayfree
Wet Ones
Michael Law, Senior Director,
Customer Strategy & Planning
Beth St. Raymond, Director, Shopper Marketing
Pete Seidita, Director, Category Development
CONTACT
Beth St. Raymond, Director, Shopper Marketing
bstraymond@edgewell.com
©2016 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell.
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Hello. Allow us to ( re ) introduce ourselves.
We’re Edgewell Personal Care Company–formerly known as Energizer Personal Care.
With some of the strongest brands across all shopper segments, we’re more
committed than ever to challenging convention with insight and innovation. Our name
reflects our renewed focus with a goal of benefiting consumers and customers alike.
Xtreme3
®
©2016 Edgewell. INT 128481
Playtex and all other trademarks are licensed or owned by Edgewell.
®
ST 2
TM
MC
The Guide to Shopper Marketing Teams • 2016
ADVERTISEMENT
JACKLINKS.COM
WHAT WE KNOW ABOUT SHOPPERS
Snacking is a universal behavior. And shoppers are increasingly looking for
portable snacks that are great-tasting, healthy and convenient. Jack Link’s
delivers on each of those needs with a full portfolio of products that capture
shopper snacking occasions throughout the day.
PARTNERING ON PROTEIN SOLUTIONS
We combine strategic thought leadership with market-defining products
and unique brand assets to develop business-building platforms that
drive accelerated category growth for our retail partners.
CORE CAPABILITIES
•
Consumer and Shopper Insights
•
Shopper Marketing
•
Category Management
•
Business Intelligence and Analytics
AT-A-GLANCE
WHO WE ARE
BRAND PORTFOLIO
KEY EXECUTIVES
As a global leader in protein snacks, Jack Link’s is a
family-owned company that represents a heritage of
quality and consumer trust, with the mission To Feed
Your Wild Side. Jack Link’s products are sold in more
than 40 countries around the globe, in a variety of
flavors, sizes and price points that appeal to nearly
every consumer and occasion.
• Jack Link’s Protein Snacks
Steve Althaus, Executive Vice-President, Sales
• Lorissa’s Kitchen
Tom “TD” Dixon, Chief Marketing Officer
• MATADOR Jerky
Jeff Kjome, Shopper Marketing Director
• World Kitchens Jerky
Jason Potter, Category Management and
Business Intelligence Director
WHAT WE DO
Jack Link’s is the #1 meat snack manufacturer in
the world.
• SQUATCH Snack Sticks
• Grass Run Farms Beef Snacks
• Bifi
• Pepperami
CONTACT
Jeff Kjome
Shopper Marketing Director
jeff.kjome@jacklinks.com
612.758.3026
ROBUST PRODUCT
PORTFOLIO
Wide-ranging product portfolio to
satisfy every taste and occasion.
VISION FOR
GROWTH
Actionable consumer insights that
identify emerging opportunities.
HOLISTIC RETAIL
SOLUTIONS
Best-in-class category management, shopper
marketing, and business analytics.
Jack Link’s® has all the resources to satisfy your
craving for in-depth category understanding.
We’ll serve up the insights and business
solutions that really hit the spot.
CUTTING-EDGE
INNOVATION
Product platforms and merchandising
solutions that meet evolving shopper needs.
®, TM, © 2016 LINK SNACKS, INC. ALL RIGHTS RESERVED
The Guide to Shopper Marketing Teams • 2016
ADVERTISEMENT
MILLERCOORS.COM
WHAT WE KNOW
ABOUT SHOPPERS
We’re committed to leveraging the MillerCoors Advantage
to grow the size and value of retailers’ total beer category.
A growing category benefits everyone, including your
customers. The MillerCoors Advantage is the bundle of goods
and services we provide, focusing on five areas:
• A broad range of high quality, award-winning brands
• Scalable, differentiated innovation that excites
consumers and drives incremental value for retailers
• Business-building solutions that help retailers drive
shopper conversion
• The most collaborative, knowledgeable, talented people
in the industry
• A network of entrepreneurial distributors who are
always looking to help retailers build their beer business
OUR APPROACH TO SHOPPERS
MillerCoors taps into our Commercial Center of Excellence (CCOE)
to help our retail customers win. The MillerCoors CCOE is comprised
of Category Management, Shopper and Local Insights, Channel
Marketing, Customer Marketing, Local Marketing, Space Lab and
Revenue Management.
Our customer marketing team is a group of dedicated shopper
marketing managers who are highly knowledgeable of their customers’
business, strategies and shoppers. We aim to build and enhance the
value of our customers’ beer category by delivering brand solutions
that meet the needs of their shoppers and guests. As an integral part
of the CCOE, this team combines keen shopper and local insights with
customer strategies. Adding in the strength of our leading brands
leads to smart solutions that truly engage shoppers and grows the beer
category for our customers. We then collaborate with our distributor
partners to execute with excellence and evaluate post-execution
to ensure we’re consistently striving for perfection and exceeding
retailers’ expectations.
AT-A-GLANCE
WHO WE ARE
BRAND PORTFOLIO
KEY EXECUTIVES
MillerCoors is a Chicago-based brewer, striving to
become America’s best beer company through an
uncompromising promise of quality, a keen focus on
innovation and a deep commitment to sustainability.
• Miller Brewing Company and Coors Brewing
Company offer domestic favorites such as Coors
Light, Miller Lite, Miller High Life and Coors Banquet.
• Tenth and Blake Beer Company, our craft and import
division, offers beers such as Leinenkugel’s Summer
Shandy from sixth-generation Jacob Leinenkugel
Brewing Company and Blue Moon Belgian White from
modern craft pioneer Blue Moon Brewing Company,
founded in 1995.
• Tenth and Blake also operates Crispin Cider Company,
an artisanal maker of pear and apple ciders using
fresh-pressed American juice, and imports worldrenowned beers such as Italy’s Peroni Nastro
Azzurro, the Czech Republic’s Pilsner Urquell and the
Netherlands’ Grolsch.
• MillerCoors has also pioneered new brands such as
the Redd’s Apple and Redd’s Wicked Apple franchises,
Smith & Forge Hard Cider and Henry’s Hard Sodas.
Gavin Hattersley, Chief Executive Officer
WHAT WE DO
Through its diverse collection of storied breweries
and industry-leading retail tools, MillerCoors brings
American beer drinkers an unmatched selection of
the highest quality beers, flavored malt beverages and
ciders, steeped in centuries of brewing heritage.
AWARDS WON
Since 1996, MillerCoors has won a combined 291
medals at the Great American Beer Festival and the
bi-annual World Beer Cup.
Kevin Doyle, President, Sales & Distributor
Operations
David Kroll, Chief Marketing Officer
Brad Schwartz, Chief Commercial Solutions Officer
CONTACT
Jovina Young, Channel Marketing Director
Jovina.Young@MillerCoors.com
WE ARE COMMITTED TO GROWING THE SIZE AND VALUE
OF THE BEER CATEGORY IN YOUR BUSINESS.
OUR APPROACH IS SIMPLE: UNDERSTAND YOUR BUSINESS
AND YOUR OBJECTIVES, AND THEN WORK WITH YOU ON
OPPORTUNITIES TO ACHIEVE THOSE GOALS.
OUR NETWORK IS READY TO SHARE WITH YOU THE BUILDING WITH BEER SUITE
OF CHANNEL SOLUTIONS DESIGNED TO DELIVER TOTAL CATEGORY RESULTS.
©2016 MILLERCOORS LLC, CHICAGO, IL ALE WITH NATURAL APPLE FLAVOR
WEISS BEER WITH NATURAL LEMONADE FLAVOR
7-Eleven
• Laura Gordon, VP, Brand Innovation/
Marketing
Abbott Nutrition
• Adrianne Lambert, Sr. Manager,
Shopper Marketing
Ahold USA
• Amy Hahn, SVP of Marketing
Albertsons Cos.
• Deb Fifles, VP, Consumer &
Shopper Insights
• Karen Sales, VP of Shopper Marketing
ARC Worldwide
• April Carlisle, SVP, Global Shopper
Marketing
• Karuna Rawal, U.S. President &
Chief Strategy Officer
Congratulations!
The Institute is proud to recognize the 2016
Women of Excellence, a deserving group of female
executives who have distinguished themselves in the
industry through their leadership and involvement in
influencing shoppers along the path to purchase.
Join us to honor and celebrate these inspiring
women during the Path to Purchase Expo.
Special Remarks From:
Amy Hahn
SVP of Marketing
Barilla America
• Debbie Zefting, Director, Customer &
Shopper Development
Bayer Consumer Health
• Eileen Wolfe, Sr. Manager, Shopper
Marketing Insights, Digital &
Execution
Blue Chip Marketing Worldwide
• Sarah VanHeirseele, SVP of
Innovation
Brown-Forman Corp.
• Marjorie Dufek, Integrated
Communications Director, NA
CCA Global Partners
• Janice Jacobs, VP of Marketing,
Carpet One Floor & Home
Catapult Marketing
• Heidi Froseth, EVP, National Shopper
Retail Leader
The Clorox Co.
• Sarah Ortman, Associate Director,
National Shopper Marketing
• Kristin Wonzen, Director of
E-Commerce
The Coca-Cola Co.
• Julie Bowerman, Global VP,
E-Commerce, Shopper Marketing &
Digital
• Karyn Froseth, Group Director,
Coca-Cola North America, Shopper
Science & Design
• Megan Tallman, VP, Customer &
Trade Communications
• Diane C. Wallace, VP, Retail Marketing
Colgate-Palmolive Co.
• Samantha Boulukos, Director,
E-Commerce
Collective Bias
• Holly Pavlika, SVP, Marketing & Content
ConAgra Foods
• Liz Mohr, Director of Shopper Insights
Women of Excellence Reception
Sept. 21, 5:30 – 7:30 pm
Donald E. Stephens Convention Center
Rosemont (Chicago), IL
Learn more at Path2PurchaseExpo.com/networking-events
For sponsorship information email cbolkcom@p2pi.org
Sponsored by:
Constellation Brands
• Tracy Frisbie, Shopper Marketing
Director
Coty US
• Jessica Kalinger, Sr. Director,
Category Management & Shopper
Insights
Crayola
• Mimi Dixon, Leader - Customer
Development & Activation
Crisp
• Risa Crandall, SVP, Managing
Director
Curb Crowser
• Shandra Zurn, VP
CVS Health
• Judy Sansone, SVP, Front Store
Business - CVS Health
Dean Foods
• Susan Stege, Sr. Director, Category &
Shopper Insights
Del Monte Foods
• Jennifer Reiner, Director of Marketing
Activation & Shopper Marketing
2016 Honorees
Dole Food Co.
• CarrieAnn Arias, VP, Marketing
Dr Pepper Snapple Group
• Sheila Bonner, VP, Shopper
Marketing
Edge Marketing
• Allison Welker, EVP, General
Manager
Edgewell Personal Care
• Beth St. Raymond, Director,
Shopper Marketing,
Merchandising & Display
Kimberly-Clark
• Anne Jenkins, Director of Shopper
Marketing, National Accounts
Nestle Purina
• Linda Hervatin, Director, Shopper
Marketing
Shoptology
• Julie Quick, SVP, Head of Insights &
Strategy
• Liz Metz, Sr. Director, Shopper
Engagement
Nestle USA
• Jill Schermerhorn, Team Leader,
Shopper Marketing, Category &
Shopper COE
Sonoco Display and Packaging
• Megan Bekker, Director of Sales,
Design & Marketing NA
The Kraft Heinz Co.
• Eileen Bruckert, Director,
Marketing-Consumer Insights &
Strategy, Trends
L’Oreal
• Rachel Weiss, VP, Digital
Innovation & Entrepreneurship
“Thanks for the honor and recognition. I
certainly am humbled and so glad to work with
such amazing folks who’ve been a big part of
everything I’ve been able to do.”
— Alicia Smestad, EVP,
Sr. Group Director, Nsight Connect
Energizer Holdings
• Thu Bang, Sr. Manager, Americas
Shopper Activation
LG Electronics
• Rachel Olson, Sr. Shopper
Marketing Manager
Epsilon
• Kim Finnerty, SVP, Consumer &
Shopper Insights
Lowe’s
• Jocelyn Wong, SVP, Merchandising,
Seasonal Business
FCB/RED
• Tina Manikas, President
The Marketing Arm
• Jordis Rosenquest, EVP, Planning,
Insights & Performance Science
Ferrara Candy Co.
• Amanda Greenberg, Sr. Director,
eCommerce
FreshDirect
• Michelle Harmon-Madsen, SVP,
Brand Partnerships
Geometry Global
• Justine Greenwald, Executive
Creative Director, Field &
Experiential NA
Marketing Werks
• Holly Meloy, SVP, Managing
Director of PromoWorks/Marketing
Werks
MarketingLab
• Katie Seleski, Account Director
The Mars Agency
• Kris Abrahamson, VP, Client
Leadership
• Soche Picard, EVP, Team Unilever
Shopper Managing Director - NY
• Tammy Brumfield, SVP, Commerce
Practice
Georgia-Pacific
• Laura Knebusch, VP, Marketing
Activation
• Maureen OHare, VP, Business
Development
GfK
• Sarah Gleason, SVP
Mars Chocolate, North America
• Susan Barkalow, Director of
Shopper Marketing
Grey Worldwide
• Karen Barnaby, SVP, Account
Director, Shopper Marketing
Mars Petcare
• Amelia Strobel, Global Strategic
Insights & Innovation Leader
GSK Consumer Healthcare
• Cara Kahaly, Director, U.S.
Shopper Marketing
Match Marketing Group
• Liz Crawford, SVP, Insights &
Strategy
HelloWorld
• Jen Todd Gray, SVP, Brand,
Marketing & Creative Services
MaxPoint
• Lynn Vitello, VP, Marketing
The Hershey Co.
• Jenni Pustinger, Director Shopper
Engagement Walmart/Club Channel
HMT Associates
• Patti Conti, President & CEO
Hy-Vee
• Donna Tweeten, EVP, Chief
Marketing Officer
IN Marketing Services
• Lisa Klauser, President
The Integer Group
• Ellen Cook, President, Dallas
The J.M. Smucker Co.
• Liz Mayer, Director, Shopper
Marketing
Johnson & Johnson
• Heather Campain, Director,
Shopper Marketing
Kao USA
• Diane Isler, Sr. Manager of Insights
& Category Management
Kellogg Company
• Stacey Ring-Sanders, VP, Category
Management
Meijer
• Diane Boeskool, Customer
Marketing Manager
• B. Marisa Thompson, VP,
Marketing, Promotional Planning &
Business Development
Menasha
• Jill Andersen, Director of Marketing
MillerCoors
• Jovina Young, Director of Channel
Marketing, C-Stores
Mirum
• Laura Karmarkar, VP, General
Manager
Momentum Worldwide
• Laura Moser, SVP, Shopper
Marketing North America
Mondelez International
• Ameeta Held, Director of Shopper
Insights & Category Management
• Kim Yansen, Director, Field
Shopper Marketing
Mosaic Shopper
• Kristen Buss, VP, Strategy & Insights
Nsight Connect
• Alicia Smestad, EVP, Sr. Group
Director
PepsiCo
• Jackie Clifton, Director, PepsiCo
Shopper Marketing, Walmart
Customer Team
• Katie Schiavone, Sr. Director,
Shopper Marketing, NAN Brands
• Esperanza Teasdale, Sr. Director,
Shopper Marketing
PETCO
• Rebecca Frechette, SVP of
Merchandising
Pfizer Consumer Healthcare
• Heather Storms, Director, Shopper
Marketing
Philips
• Kelly Downey, VP, Digital &
Shopper Solutions
Procter & Gamble
• Judi Kletz, Associate Director,
North America Industry Affairs
and Reputation
• Joy Mead, Associate Brand Director
PureRED Integrated Marketing
• Stacey DeVoe, SVP, Strategic
Client Service & Marketing
Quotient
• Lisa Roman, Director, Marketing
Communications & Creative
Services
Rapid Displays
• Kelly Fischer, Sr. Account Executive
RB
• Cheryl Policastro, Shopper
Marketing Team Leader
Red Bull
• Melissa Leggett-Accad, Director,
Trade Marketing
Retail Solutions (RSI)
• Meredith Williams, Director,
Business Development, Ansa
Reynolds Consumer Products
• Nancy Bedwell, VP, Category
Management
S2B, Tenthavenue
• Ann McGrath, Group Director
Saatchi & Saatchi X
• Jessica Hendrix, President & CEO
Samsung Electronics
• Kimberly Senter, VP, Category
Management & Sales Strategy
Sandbox
• Nicole Turner, Managing Director,
Retail Communications
Sargento Foods
• Nicole Pavlica, Sr. Brand Shopper
Marketing Manager
SparkShoppe
• Heidi Reale, Founder
Starbucks Coffee Co.
• Tiffany Huey, Director, Shopper
Marketing
Target Corp.
• Lori O’Neal, Director - Target
Media Network
• Lisa Roath, VP, Merchandising
Transformation & Insights
Tempt In-Store Productions
• Danielle Leiser, Sales Representative
TPN
• Sarah Cunningham, Sr. Managing
Director, Client Service &
Development
• Nancy Shamberg, Managing
Director, Shopper Marketing
TracyLocke
• Mary Kotyuk, Group Strategy
Director, Digital & Retail Activation
TTi Floor Care North America
• Amanda Sloan, Director, Product
Marketing, Hoover
Tyson Foods
• Wendyjean Bennett, Director
of Shopper Marketing, Consumer
Products
Ulta Beauty
• Linh Peters, Sr. Director, Loyalty
Marketing & Strategy
Unilever
• Cory Fraehsdorf , Shopper
Marketing Manager
Universal Display
• Michelle Skene, Director of
Marketing
Upshot
• Lisa Hurst, SVP, Account
Management
Wakefern Food Corp.
• Cheryl Williams, Chief Information
Officer
• Donna Zambo, Director, Digital
Commerce & Innovation
Walgreens
• Mindy Heintskill, VP, Loyalty &
Personalized Marketing
• Cherise Ordlock, VP/General
Manager, Digital Commerce
Walmart
• Jamie Sohosky, VP, Marketing,
Customer Experience
WestRock
• Diane Anderson, VP, Regional Sales
WM. Wrigley Jr. Co.
• Amber Spiller, Sr. National Account
Manager, Dollar General
“Thank you so much for this unexpected
but tremendous honor and recognition –
what a fabulous idea to recognize women
in the industry!”
— Amy Dragland-Johnson, Director,
Shopper Marketing, SC Johnson & Son
SC Johnson & Son
• Amy Dragland-Johnson, Director,
Shopper Marketing
Shelfbucks
• Catherine Lindner, Chief Merchant
Officer
World Kitchen
• Rita Finley, Director, Category &
Shopper Insights
WSL Strategic Retail
• Wendy Liebmann, CEO & Chief
Shopper
ADVERTISEMENT
Don’t miss these other Industry Guides appearing only
in Shopper Marketing magazine in 2016 & 2017.
A special supplement to
guide
the 2016
to Retail & Shopper Insights
RSIG16.indd 1
10/20/15 8:58 AM
Retailer & Shopper Insights
November 2016
Retail Services
December 2016
Digital Incentive Platforms
May 2017
Shopper Marketing Agencies
August 2017
Digital Shopper Marketing
January 2017
Shopper Marketing Teams
September 2017
P-O-P Design & Manufacturing
February 2017
Retail & Shopper Insights
November 2017
Contact Chuck Bolkcom at the Path to Purchase Institute at cbolkcom@p2pi.org
or (773) 992-4420 for more information.