now! - Southern Jewelry News

Transcription

Serving the jewelry industry since 1988
JULY 2014
SOUTHERN JEWELRY NEWS
“A Newspaper Dedicated to the Southern Jewelry Industry”
Vol 27 No. 7
1
July 2014
David Douglas Diamonds - Douglas Meadows success earned the hard way
By Amy Minnick
It hasn’t always been easy for
Georgia jeweler Doug Meadows.
In fact, he’s seen some pretty dark
times. Unlike other retailers who
seamlessly moved from protégé
to owner without so much as a
blip, Doug’s jewelry career took a
dip, actually several dips, that left
him questioning himself and his
future. But with the help of some
amazing industry colleagues and
Doug’s desire to make it work, he
is now reaping the rewards of his
commitment to his store, his community and this industry.
As a third generation jeweler, Doug and his brother David
Meadows grew up in an entrepreneurial family. Their grandfather,
Arthur Meadows, opened his trade
shop in 1926 as one of the first tenants in Detroit’s famous Michigan
building. Art did trade work for
jewelers and carved out a successful career in the jewelry industry.
Growing up in jewelry led to
Doug’s first retail job after high
school. Having experience with
the wholesale side of the business
through his family business made
Doug appreciate learning more
about retail. After 6 years working
in retail, Doug and his wife Mary
moved to Atlanta, GA. With an already established business partner
waiting on him, Doug walked into
an upscale retail store in a major
mall in Atlanta. As a 23 year old
man, this leap into self-employment seemed to be paying off. But
it was only two years later when
he and his partner found themselves facing bankruptcy.
“That was a really trying time
for me,” recalls Doug. “I thought
everything was going to be fine,
and then I found myself scrambling to figure out what to do.”
Turning back to his family,
Doug asked his brother, Dave, to
move to Atlanta, and in 1985 David Douglas Diamonds and Jewelry was born. This began a period of
success for Doug as he and Dave
Please see Douglas page 26
David Douglas Diamonds owner Doug Meadows (2nd from left) with family
members (l-r) Joseph, Emma, Mary & Peter.
New silver initiative salutes military vets Retailer Roundtable
(NEW YORK) - The Silver Promotion Service
(SPS) has partnered with select Savor Silver brands
in organizing a special silver jewelry collection to benefit the Jewelers for Veterans Foundation (J4V), an industry
organization dedicated to connecting
US Military Veterans with employment,
training, and education within the jewelry
industry. The collection, titled ‘Silver Salutes the Service’, currently includes jewelry
by ARIVA Living in Fine Jewelry, Cynthia
Gale Jewelry, Frederic Duclos, Phillip
Gavriel, Rotenier, The Samuel B. Collection, and Thistle & Bee.
Each brand has either designed
special pieces or dedicated patriotic
themed jewelry from
their existing collec- Jewelers for
tions. The collection Veterans pendant
by Samuel B.
was formed to intro-
duce a cause related shopping event at retail to be
held during key holidays throughout the year such as
Veterans Day, Armed Forced Day, or Memorial Day.
The SPS and J4V have collaborated to create a package of marketing collateral to support retailers that
carry these pieces in their stores, including special
hang tags, counter cards, consumer literature,
and digital materials.
Todd
Wolleman,
Jewelers for Veterans
President commented:
“The Jewelers for Veterans Foundation is proud
to be allied with the Silver
Promotion Service for this
project and many to come
in the future. It is a natural
partnership that we hope will
flourish over time and progress
Please see Veterans page 40
A remarkable week at JCK Las Vegas
(LAS VEGAS) - JCK Las Vegas held its 23rd annual Show in
Las Vegas late May through early
June, boasting strong attendance
and an overall heightened level of
success. Strong sales were reported across all categories of exhibitors, and buyers gave high marks
to the amount of new product that
was presented. JCK reported over
3,000 new buyers came to experience JCK Las Vegas for the first
time and the international community strongly supported the show,
with strong attendance from Brazil, China, India, Russia and the
United Kingdom.
JCK Las Vegas, North America’s largest jewelry show, took
place at the Mandalay Bay Resort
& Casino and featured products
from over 2,500 jewelry industry
exhibitors. Known for its extensive range and diversity of offerings, JCK is comprised of specific sections: fine jewelry fills the
SJN wants your opinion for our Retailer Roundtable. To participate simply e-mail your name, store name and location, and a
picture of yourself to bill@southernjewelrynews.com. We’ll e-mail
you a question and you e-mail us your response.
Q: “What jewelry will you be promoting this summer?”
Barry Cole (with
wife, Laura), owner
and president
Beré Jewelers
Pensacola, FL
“In June we began
promoting PANDORA’s Ring Upon Ring
jewelry. The company
is looking to promote
their rings that do well
with the stacking trend
and summer fashions.
As a Forevermark authorized retailer we’ll also be letting people know
these ideal-cut diamonds are more affordable than many in our markets
think. At the JCK Show, we found about two dozen semi-mounts that we
can set with 1/4-carat, 1/3-carat and 1/2-carat Forevermark diamonds at
retail prices ranging from $2,000 to $6,000. We recently brought on Le
Vian, Honora and Alex and Ani jewelry – three designers we’ll also be
promoting this summer.”
S JN
Southern Jewelry News
Craig Underwood, president
Underwood’s Fine Jewelry
Fayetteville, AR
“We normally don’t do product
specific advertising unless it’s for
gift-giving holidays such as Christmas, Mother’s Day and others. We
tend to do more institutional ads. This
summer we’ll continue to promote
Please see Roundtable page 22
halls of LUXURY, Elite Enclave
and the newly renamed Prestige;
luxury timepieces can be viewed
at the by appointment only Swiss
Watch; the Design Center boasts
innovative, artisan-quality jewelry; and the main JCK show floor
is home to AGTA, Watches, the
VICENZAORO Italian Pavilion,
Plumb Club, and the Hong Kong
pavilion. The product, combined
with a daily itinerary of networking events, education seminars
and entertainment, including Rob
Thomas at the JCK Rocks the
Beach concert, made the show an
exciting, must-attend event.
Please see Vegas page 39
INSIDE
FEATURED WRITERS
Industry Events.............................................................6
Atlanta Jewelry Show education lineup......................9
On the Move................................................................18
What’s New..................................................................35
JA offering Buyer Discount program........................36
E-mail list building tips..............................................42
Classifieds..........................................................45
George Prout.................14
Bob Epstein...................24
Bill Warren.....................27
Chuck Koehler...............29
Brad Simon...................30
Brad Huisken.................32
Diana Jarrett..................34
Brian Barfield.................37
Mid-America Jewelry News
AUGUST 2014
1
Serving the Jewelry Industry in America’s Heartland
www.midamericajewelrynews.com
VOL 13 NO. 8
AUGUST 2014
It’s family first at Tapper’s – and they wouldn’t have it any other way
By Liz Pinson
At Tapper’s Diamonds & Fine
Jewelry in the metro Detroit area,
it’s all about family. No fewer
than eight Tappers are actively involved, keeping the family’s three
stores running on a daily basis.
There’s Howard, the CEO
who sold his car to open the first
store in 1977, and his wife, Susan. There’s Steven, Howard’s
brother and vice president, and his
wife, Patti. There’s Barbara, sister of Howard and Steven. There
are Howard and Susan’s children,
Marla and Mark. And there’s
Mark’s wife, Leora.
“We’re all working day to
day in the business together,” says
Mark. “I try to be at all three stores
as much as I possibly can; we’re
not always in the same location,
but the majority of the time we’re
Inside Tapper’s flagship location in West Bloomfield, Michigan.
together. We work every day together, the same beautiful faces!”
Mark became president of
Tapper’s in 2011, bringing a
wealth of experience with him,
along with a deep commitment
to family and similarly close relationships with customers.
“When I came back to the
business, my father hired a business consultant to help with the
transition,” Mark says. “The four
Jewelry Innovations strikes
gold with alternative metal
Vitalium
By Liz Pinson
Alternative metals have made their mark during the past
several years in the wedding band industry – and it seems Vitalium could be the hottest of the hot.
As the developer and major supplier of Vitalium, “The Perfect Contemporary Metal,”
Jewelry Innovations of Sandy, Utah, couldn’t be happier. The manufacturer/wholesaler,
which prides itself on excellent customer service with prompt turnarounds, stunning custom designs and cutting-edge manufacturing techniques, offers other alternatives as well,
including titanium, ceramic, Damascus steel and black zirconium. Jewelry Innovations is
the company to remember for contemporary metals.
Vitalium, a composition metal, is
a brilliant pure white non-plated
color, closely resembling white
gold. Rings made from Vitalium are very scratch resistant.
Jewelry Innovations states it is
stronger than tungsten carbide,
twice as hard as cobalt chrome,
five times as hard as titanium, six
times harder than platinum, and nine
times harder than silver. It won’t
oxidize, tarnish or discolor.
The company offers the rings
Vitalium bands with cusin polish, satin and stone fintom textures, diamonds,
ishes.
ceramic and wood in-lays.
While the lower price of
(Black Zirconium with Shakudo
in-lay also pictured).
Please see Innovations page 30
major principals - myself, my father, my uncle and my sister - talked with the consultant. He asked
us each independently, all of us,
whether it was family first or business first. He said there’s no right
Historic collection in time
for cameo comeback
By Paul Holewa
training and business management consultation company, Performance Concepts, in
1997. Although the two had been industry
colleagues and friends for many years, it
wasn’t until 2010 that they collaborated to
create a “hybrid store event” that combined
estate jewelry buying, selling and trading.
These special estate jewelry events
have been hugely successful for the collaborative partners and the many retail jewel-
Estate jewelry business partners Kate
Peterson (CEO and president of Performance Concepts) and Patti Geolat (founder
and CEO of Geolat Companies) have seen
a lot in their years of serving the gem and
jewelry industry. But nothing could have
prepared them for the find of a lifetime in
February when Geolat Mondial, the event
and brokerage arm of Patti’s
business, purchased one of
the largest and most significant cameo collections of
its kind ever assembled. Retail customers were able to
view and purchase cameos
from this incredible collection at two Midwest jewelry Amedeo Scognamiglio’s Three Monkeys is hugely popular with
stores in May as part of a modern cameo fans.
unique estate jewelry event.
The story of how this massive cameo ers that have hosted them. Four years later
collection became available to vintage their extensive network of industry contacts
jewelry consumers starts with the two put Kate and Patti in touch with a Frederwomen that sourced it from a private es- ick, Maryland-based jewelry store owner
tate in February. Patti created her personal that was closing out the estate of a longproperty appraisal and jewelry brokerage time client and family friend. As the primacompany in 1985. Kate started a sales Please see Historic page 36
INSIDE
ASHI’s new
customizable
Bridal Book
• page 24
answer; some of his clients answer
one way, some the other.
“Independently of each other,
we all answered family first. As a
result, we have that as the foundation of our business. We all know
we have the same goals in mind.
As a result, we can make decisions and work together. And even
though one person’s in charge,
we can all follow that lead. It’s
worked for us.”
Tapper’s has always had a
very strong commitment and
connection to its Michigan community, Mark adds. “Community
involvement is part of our core
DNA here at Tapper’s. We believe we are fortunate and blessed
in having the business we have,
and being part of the community
has really helped us in terms of
whatever success we’ve had. We
Please see Tapper’s page 14
GIA scholarships available......................................2
Madison Jewelry Expo coming in September.......4
Retailer Roundtable................................................6
RDI’s social media posting tips.............................16
What’s New............................................................20
Dealing with an armed robbery...........................28
MJSA Jeweler’s Bench Conference preview.........32
Classifieds.....................................................38
MA J N
FEATURED WRITERS
Chuck Koehler................9
Diana Jarrett.................10
George Prout................12
Brian Barfield................18
Mia Katrin.....................26
David Brown..................33
Brad Simon...................34
2015 media materials
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
“I was really happy with the incredible response to our ad.”
- Keven Peck, Color Merchants, New York, NY
“I love your paper. I read it as soon as it comes in.”
- Sissy Jones, Sissy’s Log Cabin, Pine Bluff, AR
“We’ve had more calls on that article than anything we’ve
ever done. The results were immediate.”
- Terry Chandler, President - Diamond Council of
America, Nashville, TN
“In 32 years in the industry I have not had as much
response from our feature and ads.”
- Hayden Fisebeck, Bauman Massa, St, Louis, MO
“It’s a must read. I look forward to getting it each month. I read
it cover to cover.” - Tucker Malone, Coastal Treasures, St.
Augustine, FL
“It’s the biggest bang for your buck!” - Bob Rose, Roseco Inc.
“I always look forward very much to receiving your paper.” Robert Bailey, Pendleton Jewelry, Bristol, VA
“Several people have congratulated me on the FRONT PAGE
article in Midwest Jewelry News. It is really exciting for me
to see my name there in print, but also the positive light that
shines on WJA is really, really nice.
Thank you so much for doing such a great job on the article.
I am sure our chapter will see new members as a result of it.
Best, Julie” - Julie Schwalbe, G.G., Forever Facets, Inc.
“Great newspaper!!!”
- Jason Garvin, J&D Estate Jewelry, St. Augustine, FL
Keeping busy runs in the
family at Iowa City’s Herteen &
Stocker Jewelers. Leading the
charge is Mr. Willa Dickens, who
has worked in the store for more
than six decades and still puts in
six days a week – at the age of 85.
His son, Terry Dickens, coowns the business along with his
father and brother, Tim. Terry is a
well-known force in town, serving
his second term on the city council.
“Our family and our store are
very much integrated into the community,” Terry says. “My whole
family was born here, and most of
us stayed here. All of my kids live
in the area too. My middle daughter, Sarah Streb, is chief operating
officer for RJO. I’ve been on the
RJO Board for 24 years and president the last 12 or 13. It keeps me
busy!”
Working with the Retail Jewelers Organization is a natural as
it’s headquartered in Newton, just
85 miles west. “I didn’t hire my
daughter for her job with RJO, so
I can’t take credit, but she does a
great job,” Terry says. “And Mary
Peterson, who’s the CEO, lives in
Iowa City as well. It makes it convenient for conducting RJO business.”
The city council connection
has been an interesting experience,
Terry adds. “It can be a plus or minus. You never know who you’ll
upset with decisions, but it’s been
very rewarding. I have three and a
half years left on the council, and
I’m not running again. Two terms
is enough for anybody! But it’s
SEPTEMBER 2014
E-Fairness legislation
may soon become law
Jewelers of America’s (JA) fight for E-Fairness legislation seems
like it has been going on as long as the internet has been around. During that time, the association has produced a number of tools - including JAPAC, Jewelers of America’s Political Action Committee. After a
decade-long effort, the PAC dedicated to representing pivotal issues for
retail jewelers may see one of its top-three missions (the other two are
protection of LIFO – last in, first out – and a retroactive extension of
15-year depreciation of leasehold improvements) signed into law during
Please see Tax page 9
this fall’s projected lame-duck
(L-R) Jenny Caro, Senate Minority Leader Mitch McConnell (R – KY), Brian Mann,
Bill Farmer Jr.
Willa Dickens with his sons Tim (l) and Terry.
opened us up to new people who
have come into the store, not just
from the city, but people from all
over. Overall, it’s a lot of fun.”
And in the family store,
Terry’s youngest daughter, Kate,
keeps the social media venues
whirring, along with producing
dynamic window displays. “Kate
joined us three years ago, so we
now have three generations,” Terry says. “She did interior design
before this, which fits in with the
jewelry business. She has quite a
flair. We’re on a corner and have
10 or 11 windows, which is unusual for a jewelry store, so we
have plenty of room for display.
People are always commenting on
our windows.”
Watchmaker Patriarch
Willa, who has been with
Herteen & Stocker since 1947,
started right after watch-making
school at the American Academy of Horology in Denver. “The
school is no longer there, but at the
time there were quite a few World
War II vets there,” Terry says. “It
was one of the few schools that offered watchmaking at that time.
“Mr. Herteen and Mr. Stocker
originally worked up the street and
decided to open their own store
a block away. They were partners until my father and his partner bought them out in the early
1970s.”
Terry jokes that working six
days a week keeps his father out of
Please see Herteen page 10
How combining merchandise and
marketing turbo-charged Gems One
By Paul Holewa
In the rapidly changing environment of the past six years
many jewelry suppliers have experienced difficulties, and even gone
out of business. In these challenging times Gems One has not only
survived, but thrived. Understanding the story of how Gems One
evolved to meet the difficulties
of a post-recessionary world, in
which a tepid recovery has placed
increasing pressures on the entire
fine jewelry supply chain, provides beneficial insights for many
in the jewelry business.
“We were stuck”, says Prem
Jain, who founded the company
in 1978. “Our sales had risen to a
maximum level in 2004, but from
2005 to 2007 we found ourselves
bumping up against the same revenue ceiling. We knew we needed
to consider how to serve our customers’ needs in a new way, but
“I like it better than anything I get!” - Brenda Lauhoff,
Lauhoff Jewelry, Chillicothe, MO
“I always find something I can use. The success
stories all make us feel good. You help us do better.”
- Carlos Esquivel, CJS Jewelers, Rodeo, CA
Mid-America Jewelry News was started in 2002 after
repeated requests from our advertisers and readers to
bring the regional, down-home news format of Southern
Jewelry News to other parts of the country. Now in it’s 13th
full year of publication, over 8,000 readers look forward to
receiving Mid-America Jewelry News every month.
VOL 13 NO. 9
“I read it faithfully - more than any other industry
publication. Your features are interesting and great!”
- Arian Abel, Adamas, Inc., Minneapolis, MN
1
Iowa City’s Herteen & Stocker Jewelers: Three generations of movers & shakers
By Liz Pinson
“It’s the only one I MUST read. You guys are doing
a great job, thanks!” - Russell Criswell/Sterling
Jewelers Kansas City, MO
“Love the newspaper - don’t want to miss an issue.”
- G. Tompkins, Tompkins Jewelers, Inc., Ashland,
Virginia
“I love your magazine! Great editorials! You guys are on the
top of my reading list.”
- Chip Kuntz, Chipper’s Jewelery, Bonney Lake, WA
SEPTEMBER 2014
“The response from your publications has been
excellent-and the editorial has really made a difference!”
- James “Jimmy” West, Leading Jewelers Guild,
Los Angeles, CA
8,3
00
rea
d
ers
• 19
sta
tes
(l-r) Kal Jain, Prem Jain and George Prout, along with Anuj Jain (not pictured) have
led Gems One through a period of explosive growth.
frankly, we weren’t sure what direction to take.”
While always adhering to a
set of core principles, Gems One
had nevertheless successfully transitioned through a series of major
shifts during its first 30 years.
INSIDE
FEATURED WRITERS
David Brown...................6
Mia Katrin.....................11
Chuck Koehler..............12
Diana Jarrett.................31
Bob Epstein..................33
The company went from a small
Midwestern supplier of loose
gemstones, changing into manufacturing and supplying complete
products, and then into bridal and
higher grade diamond products.
Please see Gems One page 28
GIA Career Fair draws a crowd..............................2
JSA reports jewelry crime down, arrests up.......4
Crystal Vilkaitis’ social media tips.......................8
What’s New............................................................13
ASHI unveils Holiday Marketing Program..........20
On the Move..........................................................24
DCA’s Jewelry Career Readiness Initiative..........26
Classifieds.....................................................35
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
@SJMAJewelryNews
PHONE: 336.389.1950 FAX: 336.389.1952 • info@southernjewelrynews.com • www.southernjewelrynews.com • www.midamericajewelrynews.com
Welcome!
Dear Advertiser Thank you for your interest in Southern Jewelry News and Mid-America Jewelry News.
Enclosed you will find all the information needed to start marketing your company’s
message to over 20,000 readers. Our publications are sent to jewelry retailers and
professionals throughout the United States each month. We offer our advertisers value,
editorial support and great customer service. Please contact us with any questions you
may have and we appreciate your consideration.
Chris Smith
Publisher
Bill Newnam
Editor
Elesa Dillon
V.P. of Sales
JULY 2014
Vol 27 No. 7
Established in 1988, Southern Jewelry News is
currently in its 27th year of publication, and is the only
trade newspaper dedicated to the Southern jewelry
industry. Our circulation is 12,000 +/- readers with all our
database management done in house. By updating our
mailing list monthly, we can guarantee your message will
reach your intended audience.
1
July 2014
David Douglas Diamonds - Douglas Meadows success earned the hard way
By Amy Minnick
It hasn’t always been easy for
Georgia jeweler Doug Meadows.
In fact, he’s seen some pretty dark
times. Unlike other retailers who
seamlessly moved from protégé
to owner without so much as a
blip, Doug’s jewelry career took a
dip, actually several dips, that left
him questioning himself and his
future. But with the help of some
amazing industry colleagues and
Doug’s desire to make it work, he
is now reaping the rewards of his
commitment to his store, his community and this industry.
As a third generation jeweler, Doug and his brother David
Meadows grew up in an entrepreneurial family. Their grandfather,
Arthur Meadows, opened his trade
shop in 1926 as one of the first tenants in Detroit’s famous Michigan
building. Art did trade work for
jewelers and carved out a successful career in the jewelry industry.
Growing up in jewelry led to
Doug’s first retail job after high
school. Having experience with
the wholesale side of the business
through his family business made
Doug appreciate learning more
about retail. After 6 years working
in retail, Doug and his wife Mary
moved to Atlanta, GA. With an already established business partner
waiting on him, Doug walked into
David Douglas Diamonds owner Doug Meadows (2nd from left) with family
members (l-r) Joseph, Emma, Mary & Peter.
an upscale retail store in a major
mall in Atlanta. As a 23 year old
man, this leap into self-employment seemed to be paying off. But
it was only two years later when
he and his partner found themselves facing bankruptcy.
“That was a really trying time
for me,” recalls Doug. “I thought
everything was going to be fine,
and then I found myself scrambling to figure out what to do.”
Turning back to his family,
Doug asked his brother, Dave, to
move to Atlanta, and in 1985 David Douglas Diamonds and Jewelry was born. This began a period of
success for Doug as he and Dave
New silver initiative salutes military vets Retailer Roundtable
(NEW YORK) - The Silver Promotion Service
(SPS) has partnered with select Savor Silver brands
in organizing a special silver jewelry collection to benefit the Jewelers for Veterans Foundation (J4V), an industry
organization dedicated to connecting
US Military Veterans with employment,
training, and education within the jewelry
industry. The collection, titled ‘Silver Salutes the Service’, currently includes jewelry
by ARIVA Living in Fine Jewelry, Cynthia
Gale Jewelry, Frederic Duclos, Phillip
Gavriel, Rotenier, The Samuel B. Collection, and Thistle & Bee.
Each brand has either designed
special pieces or dedicated patriotic
themed jewelry from
their existing collec- Jewelers for
tions. The collection Veterans pendant
by Samuel B.
was formed to intro-
Our unique format and very reasonable advertising rates
set us apart from all other industry publications.
Our tabloid size means your ad will be larger and more
noticeable, BIGGER IS BETTER!
duce a cause related shopping event at retail to be
held during key holidays throughout the year such as
Veterans Day, Armed Forced Day, or Memorial Day.
The SPS and J4V have collaborated to create a package of marketing collateral to support retailers that
carry these pieces in their stores, including special
hang tags, counter cards, consumer literature,
and digital materials.
Todd
Wolleman,
Jewelers for Veterans
President commented:
“The Jewelers for Veterans Foundation is proud
to be allied with the Silver
Promotion Service for this
project and many to come
in the future. It is a natural
partnership that we hope will
flourish over time and progress
Please see Veterans page 40
A remarkable week at JCK Las Vegas
(LAS VEGAS) - JCK Las Vegas held its 23rd annual Show in
Las Vegas late May through early
June, boasting strong attendance
and an overall heightened level of
success. Strong sales were reported across all categories of exhibitors, and buyers gave high marks
to the amount of new product that
was presented. JCK reported over
3,000 new buyers came to experience JCK Las Vegas for the first
time and the international community strongly supported the show,
with strong attendance from Brazil, China, India, Russia and the
United Kingdom.
JCK Las Vegas, North America’s largest jewelry show, took
place at the Mandalay Bay Resort
& Casino and featured products
from over 2,500 jewelry industry
exhibitors. Known for its extensive range and diversity of offerings, JCK is comprised of specific sections: fine jewelry fills the
Take a look at Southern Jewelry News and see why our
readers call us the “most readable publication in the
industry.”
ers
d
ea
0r
•
SJN wants your opinion for our Retailer Roundtable. To participate simply e-mail your name, store name and location, and a
picture of yourself to bill@southernjewelrynews.com. We’ll e-mail
you a question and you e-mail us your response.
Q: “What jewelry will you be promoting this summer?”
Barry Cole (with
wife, Laura), owner
and president
Beré Jewelers
Pensacola, FL
“In June we began
promoting PANDORA’s Ring Upon Ring
jewelry. The company
is looking to promote
their rings that do well
with the stacking trend
and summer fashions.
As a Forevermark authorized retailer we’ll also be letting people know
these ideal-cut diamonds are more affordable than many in our markets
think. At the JCK Show, we found about two dozen semi-mounts that we
can set with 1/4-carat, 1/3-carat and 1/2-carat Forevermark diamonds at
retail prices ranging from $2,000 to $6,000. We recently brought on Le
Vian, Honora and Alex and Ani jewelry – three designers we’ll also be
promoting this summer.”
Craig Underwood, president
Underwood’s Fine Jewelry
Fayetteville, AR
“We normally don’t do product
specific advertising unless it’s for
gift-giving holidays such as Christmas, Mother’s Day and others. We
tend to do more institutional ads. This
summer we’ll continue to promote
halls of LUXURY, Elite Enclave
and the newly renamed Prestige;
luxury timepieces can be viewed
at the by appointment only Swiss
Watch; the Design Center boasts
innovative, artisan-quality jewelry; and the main JCK show floor
is home to AGTA, Watches, the
VICENZAORO Italian Pavilion,
Plumb Club, and the Hong Kong
pavilion. The product, combined
with a daily itinerary of networking events, education seminars
and entertainment, including Rob
Thomas at the JCK Rocks the
Beach concert, made the show an
exciting, must-attend event.
Please see Vegas page 39
INSIDE
FEATURED WRITERS
Industry Events.............................................................6
Atlanta Jewelry Show education lineup......................9
On the Move................................................................18
What’s New..................................................................35
JA offering Buyer Discount program........................36
E-mail list building tips..............................................42
Classifieds..........................................................45
George Prout.................14
Bob Epstein...................24
Bill Warren.....................27
Brad Simon...................30
Brad Huisken.................32
Diana Jarrett..................34
Brian Barfield.................37
es
tat
s
14
, 00
12
“I love your paper. You have the best articles. I cut them
out for the staff to read. It’s not full of ads, it’s full of
knowledge!” - Heather Sweetser, The Diamond
Collection, Georgetown, SC
“I read a lot and I love the stories and writers! I love this
paper!” - Jim Stone, Woodward Jewelers, Tullahoma TN
“I enjoy receiving SJN newspaper. It is always well read cover
to cover. I always learn new ideas and business strategies
with each edition. Thanks,” - Marc Weiss, Denver Diamonds
& Gems
“Best bang for your buck!’ - Gene Callaway, Southeastern
Findings, Tucker, GA
“I can’t wait to get the paper every month. The best
magazine in the business, and I read them all, but SJN
is the best!” - Doron Rozen-Doron, Memphis, TN
“In the last few years SJN has really made a positive
change in the jewelry world. Better articles, information
and latest trends has put your magazine on top of our
reading material we receive each month.”
- Paul Yale, Brand Jewelers, N. Wilkesboro, NC
PHONE: 336.389.1950 FAX: 336.389.1952 • info@southernjewelrynews.com • www.southernjewelrynews.com
SJN-MAJN MEDIA MATERIALS • 2015
3
distribution
STATE
NUMBER OF READERS
Alabama 387
Arkansas213
Florida
2472
Georgia
1023
Kentucky359
Louisiana453
Mississippi200
North Carolina
970
Oklahoma265
South Carolina445
Tennessee558
Texas
2327
Virginia703
West Virginia114
S JN
Southern States 10,489
Miscellaneous 1,772
TOTAL: 12,261
STATE
NUMBER OF READERS
Arizona 497
Colorado460
Idaho109
Illinois
1307
Indiana452
Iowa221
Kansas247
Michigan
798
Minnesota400
Missouri442
Montana102
Nebraska121
New Mexico221
North Dakota
48
Ohio927
South Dakota
69
Utah177
Wisconsin477
Wyoming 38
MA J N
Mid-America States 7,113
Miscellaneous 1,378
TOTAL: 8,491
total distribution 20,752
*
The large majority of our readers are retail jewelry establishments located in the
mid-west and southeastern United States, although we do send papers to jewelers and industry
related businesses across the country. If you need additional information, please give us a
call. We look forward to hearing from you. *As of November 2014
4
special sections + supplements + ad specials
Throughout the year Southern Jewelry News and Mid-America Jewelry News offer pre-show special sections
and/or glossy supplements to help promote your company at the tradeshows. We also offer advertising specials
and incentives throughout the year. Please contact us about our upcoming special sections, supplements and
advertising incentives.
special sections
Southern Jewelry newS
Atlanta Jewelry Show
March 8-10, 2014 | August 9-11, 2014
Atlanta. Come & Shop!
When it comes to trade shows,
retailers are always on the lookout
for what’s new, what’s selling and
what’s trending. As the premier
product source for independent
jewelers throughout the Southeastern United States, the Atlanta
Jewelry Show delivers. Year after
year, retailers give the show high
marks for its versatile selection of
top name brands, emerging artists
and unique finds.
“For more than 60 years, the
region’s retailers have looked to
the Atlanta Jewelry Show as their
primary resource for new products
and fresh ideas,” explains Carol
Young, executive director, Southern Jewelry Travelers Association
(SJTA), producers and managers
of the Atlanta Jewelry Show. “We
are constantly working to bring
on the show floor, the well-priced
buffet gives retailers the chance to
take a nice quick break before reon workshops from GemGuide,
turning their focus to the inventory the 11th annual Savannah Colneeds of their stores.
lege of Art and Design (SCAD)
Educational
Insights
Student Design Competition, ex36 Southern Jewelry newS
Education is the cornerstone hibitor-sponsored show specials,
of the Atlanta Jewelry Show’s complimentary breakfast each
buyer service offerings and the morning, buyer roundtable discuspopular Atlanta Jewelry Show U sions, and much more.
(AJS U) seminar series raises the
Show Site
bar each year by bringing togethCobb Galleria Centre
er the industry’s top presenters
2 Galleria Parkway
to lead a full roster JANUARY
of programs
Atlanta,
Georgia
February
4-9 30339
touching onJanuary
the industry’s
most
Ph:
770-955-8000
GJX
Gem & Jewelry Show
7-8
important issues,
trends
Fx:
770-955-7719
Tucson,
AZ – GJX Pavilion
G&LW
Showand chal520.882.4200
Asheville,
Cellular
lenges. In addition,
theNC-U.S.
SJTA Cerwww.cobbgalleria.com
www.gjxusa.com
Center
Asheville
tified Jeweler
Program
recognizes
Show
Organizers
601.879.8832
those dedicated
retailers interested
Carol Young, Executive DiFebruary 6-14
www.glwshows.com
in advancing
their businesses by
G&LW Show
participating in educational proTucson, AZ – Holiday InnJanuary 10-12
grams for G&LW
personalShow
growth and
Palo Verde/Holidome
development.
601.879.8832
Orlando, FL-Osceola
Retailers not listed in JBT
rector
must provide a copy of the store
Southern Jewelry Travelers
lease or a photograph of the store
Association
(inside and outside), a copy of
4501 Circle 75 Parkway,
their business license and sales tax
#C-3100
certificate, and copies of multiple
Atlanta, GA 30329
fine jewelry purchase invoices
Ph: 800-241-0399 or
from suppliers totaling a mini404-634-3434
mum of $15,000 within the past
Fx: 404-634-4663
info@atlantajewelryshow. year. In addition, each buyer must
present individual personal identicom
www.atlantajewelryshow. fication as well as store identification such as a company pay stub
com
or W-2 form. Contact the SJTA
Buyer Credentials
The Atlanta Jewelry Show is for further details. No individuals
open to the trade only. Retail jew- operating businesses from homes
elry stores that are listed in the will be admitted, nor will any inJewelers Board of Trade (JBT) dividuals under the age of 12, including2infants.
whose primary
business
is
the
purAugust 2-4
APRIL
May 29-June
TravelatAccommodations
chase 4-6
and resale of finished fiAGTA
ne
GTS Greensboro Jewelry
April
GemFair
JCK
and hotel accommodaGreensboro, NC –
jewelry Show
are required to provide
G&LW
Las Vegas, Travel
NV-Mandalay
Greensboro
Detriot,
MI-Embassy
Bay tion information is available
on
current JBT
numbersSuites
and personal
Detriot-Livonia/Novi
andAtlanta
Convention
Jewelry Show Coliseum
website, Complex
and business identification for Hotel
all the
770.410.9771
601.879-8832
Centerwww.atlantajewelryshow.com.
attendees.
Vol 27 No. 8
JANUARY 2014
2014 Trade Show Guide
your guide to trade shows and events throughout the year
www.glwshows.com
Heritage Park
601.879.8832
www.glwshows.com
new categories and designs to the
show floor. For 2014, we’re backing this growing selection with
even more educational programs
and an ever-expanding social line
up to send retailers back to their
stores energized and full of actionable ideas to boost sales.”
Fresh Looks. Fresh Ideas.
Offering a one-stop resource
for retailers, the Atlanta Jewelry
Show brings together hundreds of
companies showcasing top name
brands and up-and-coming companies representing virtually every product category. For 2014,
retailers can expect to find fresh
new looks on the show floor. All
jewelers are invited to stroll the
entire show, exploring the cutting
edge styles in the popular Point of
View: Designer Gallery and discovering new jewelry designs and
the best sellers from the exhibitors in the Promenade and general
booth sections.
2014 also welcomes the return of Handcrafted Studio, a
small, intimate grouping of jewelry designers showcasing one-ofa-kind artisan pieces in a range of
price points and styles.
To maximize their time while
at the show, attending buyers are
invited to enjoy a gourmet lunch
buffet for only $5. Conveniently
located in the Market Place Café
February 8-10
About
The Show Jewelry &
GTS Greensboro
January 11-13
Accessories
Expo
JCK
Las Vegas
is the jewelry
Jewelers International
Greensboro,
–
industry’s
most NC
comprehensive
Showcase (JIS)
Coliseumbuying,
event,Greensboro
offering exclusive
Miami Beach, FL–Miami
770.410.9771
networking,
and educational opBeach Covention Center
www.gtshows.com
portunities
you won’t find any561.998.0205
where else. Featuring
www.jisshow.com
MARCH the most
new product
launches in North
March 1-4
America,
let JCK
Vegas
help
JA New
YorkLas
Winter
Show
January 18-21
you showcase
passion
for
New York, your
NY- Jacob
Javits
The Buyers Market of
Convention
Center your inAmerican Craft
jewelry
as you enhance
646.654.4983
Philadelphia, PA – Penn. ventory
with the latest awe-inConvention Center
spiringwww.ja-newyork.com
designs and sought after
The Best
Buyer Rewards
800.432.7238
Amongwww.americanmadeshow.
the special show trends. JCK’s plethora of special
March
8-10
offer exclusive networkhighlights iscom
the SJTA Rewards eventsSJTA
Atlanta Jewelry Show
alongside the
program. As the only buyer loy- ing opportunities
Atlanta, GA-Cobb Galleria
most successful jewelers.
alty program
of its25-27
kind in our world’s
800.241.0399
January
Leading
Buyers
industry, SJTA
allows
www.atlantajewelryshow.com
RetailRewards
Jewelers Organization
retailers to earn
reward
points
Spring
Buying
Showfor
(RJO) JCK Las Vegas is the event
Marchthe
8-9global jewelry inevery dollarSavannah,
spent atGA-Savannah
the show. that unites
dustryMidwest
and is open
to all
jewelry
Jewelers
Trade
Westin
Resort & Spa
These points
can Harbor
be redeemed
Show
800.247.1774
Qualified buyers
for wonderful
rewards, including professionals.
Madison,
WI-Monona
www.rjomembers.com
independent
retailers,
luxury travel
packages, state-of- including
Terrace
the-art electronics, sporting goods high-volume and major retailers,
608.513.8160
January 30-February 3
and much more. Retailers who boutiques, department stores, onwww.midwestjewelerstrade
The Original Miami Beachline retailers,
wholesalers, and deearn 15,000 Antique
reward points
show.com
Show or more
signers attend JCK to buy, learn,
at any of theMiami
past three
shows
will
Beach, FL Miami
and exchange
ideas.
automatically
become
a member
March
9-11
Beach
Convention
Center network
Education
AndYorkSpecial
of the Elite 239.732.6642
Buyers Club. MemMJSA Expo New
www.usantiqueshows.com
bership entitles
Elite Buyers to EventsNew York, NY-The Hilton
Co-located
with LUXURY,
NY
significant show amenities, inEnclave and Swiss Watch,
January
30-February
cluding access
into the
Club Elite10 Elite 800.444.6572
www.mjsa.org
yourself in the indusVIP Lounge.J.O.G.S. Tucson Gem & immerse
Show
try with over 70 special events to
Mingle!Jewelry
And More
March 15-19
Tucson, AZ - Tucson Expo
Retailers also enjoy fabulous make connections with old friends
Center
Independent Jewelers
networking 213.629.3030
and industry events at and new acquaintances. Events
Organization (IJO)
JCK Rocks the Beach,
the Atlanta Jewelry
Show. Among include:
www.jogsshow.com
San Antonio, TX-Marriott
Shows, Retailer Award
the highlights for 2014 is the re- Fashion
River Center Hotel & San
LeVian
Red Carpet
turn of “Mingle,” the
show’s new Programs,
Antonio
Convention
FEBRUARY
– and over a dozen other
after-hours February
gathering 1-14
spot at the Revue203.846.4215
events from Plumb Club,
www.ijo.com
Show
RenaissanceG&LW
Waverly
hotel. Giv- industry
Tucson,
AZ – The more
GEM Mall
Diamond Empowerment Fund,
ing attendees
and exhibitors
March 22-24
Jewelers for Chilopportunities601.879.8832
to meet and social- Forevermark,
GTS
Florida Jewelry Expo
www.glwshows.com
more.
ize in a relaxed
and casual setting, dren and
Orlando,
FL
–
Osceola
Focused on helping retailMingle events are scheduled for
Heritage Park Exhibition
2-3
their businesses’ bottom
each eveningFebruary
of the show
- Friday, ers boost
Hall
41st ACE It Winter
line, JCK
Las Vegas offers over 60
Saturday and Sunday.
770.410.9771
Conference
education sessions
Other 2014
show
highlights complimentary
www.gtshows.com
Tucson,
AZ-Tucson
include GIAConvention
Lab Classes,
hands- spanning three days. Sessions are
Center
March 29-31
718.893.1536
www.najaappraisers.com
Showcase (JIS)
Miami, FL-Miami Beach
February 3-8
Convention Center
JCK Tucson
567.998.0205 ’T
Tucson, AZ-JW Marriott
N
www.jisshow.com
WO
Star Pass Resort
!
WE K YOU
800.257.3626
uy
STIC
March
30-31
www.jckonline.com/tucson
EE
to B
MEL
ted
G&LW Show
oF:
UR e $$$$
leRs
Wan February
Minneapolis,
MN-Ramada
YO
y
& sel4-9
sizes jewelr es
ediat the
US
n Tucson
YeRs Gem
of all Fair
AGTA
LLInn r imm even
BU
nds moder
watch
n
SE
fe
mo
y all
e
of of America
e andAZ
Tucson,
– Tucson
• Dia
moder
tiqu
WeMall
mele s! We bu e also
• An tage andates
r all
601.879.8832
ne
Vin
(W s.)
est ial &Center
fo
•Convention
.
sto
ire
nt
ds
ne
en
• Ent nfident Payme
on
www.glwshows.com
214.742.4367
Co ediate
brok diam red sto
67
www.agta.org
Imm
5-43
colo
es of
800.257.3626
www.agta.com
www.glwshows.com
April 5-7
JCKJewelry
Las Vegas
May 30-June 2
The Smart
Show
Swiss Watch at JCK
Chicago, IL-Chicago’s Navy
May
Las Vegas, NV-Mandalay
Pier 30 – June 2, 2014
Bay
Hotel and Convention
212.981.9625
www.smartjewelryshow.com
guided by thought leaders in and
www.gtshows.com
October 11-14
Showcase (JIS)
Miami Beach FL- Miami
Beach Convention Center
561.998.0205
www.jisshows.com
August 16-18
RJO Fall Buying Show
Minneapolis, MN-Hyatt
Regency Minneapolis
800.247.1774
www.rjomembers.com
October 21-22
G&LW Show
Asheville, NC – U.S. Cellular
Center Asheville
601.879.8832
www.glwshows.com
Center
800.257.3626
out of9-11
the industry.
SEPTEMBER
April
www.lasvegas.jckonline.com
September 4-7
Types
Of Products
G&LW
Show
Chicago,
Inn
JCKILLasHoliday
Vegas presents
over plimentary shuttle bus G&LW
service,Show
Tucson, AZ – Holiday Inn
May 30-June
2 letter/visa assistance,
Rolling
2,500 Meadows/
brands, designers, and
invitation
Palo Verde/Holidome
JCK Las
Vegas
Schaumburg
manufacturers from 32 countries
international
buyer programs,
601.879.8832
Las Vegas, NV - Mandalay
601.879.8832
showcasing the broadest array
translation services, dining loungwww.glwshows.com
Bay
www.glwshows.com
of diamonds, finished jewelry,
es, and specialty foods.
gold, silver, gemstones, platinum,
To Register
Center
September 13-14
April 23-26
pearls,
palladium, watches, giftAll qualified jewelry Madison
industry Jewelry Expo
800.257.3626
AGS
Conclave
wareDiego,
and CA-Hotel
tableware,de equipment,
professionals may attend,Madison,
with no WI- Marriott
www.jcklasvegasshow.com
San
technology and supplies. JCK Las charge for retail jewelersMadison
of fine West
Coronado
608.257.3541
JUNE
Vegas brings you a comprehensive jewelry
whose primary business
is
702.255.6500
June 28-30
combination of luxury, designer,
the purchase and sale of www.madisonjewelryexpo.com
finished
www.americangemsociety.org
GTS
Florida
Jewelry
Expo
and international products.
jewelry as well as luxury giftware
Kissimmee, FL – Osceola
September 20-22
April 25-26
Heritage
Park
Exhibition
GTS Florida Jewelry Expo
G&LW Show
Hall
Kissimee, Fla- Osceola
West Springfield, MA-East770.410.9771
ern States Exposition
www.gtshows.com
Hall
601.879.8832
770.410.9771
www.glwshows.com
JULY
www.gtshows.com
July 18-20
MAY
G&LW Show
September 22-23
May 2-4
Livonia, MI – Embassy
41th ACE IT Mid-Year
G&LW Show
Suites
Education Conference
Orlando, FL - Osceola
601.879.8832
Rosemont, IL Heritage Park
www.glwshows.com
Intercontinental Hotel
601.879.8832
718.896.1536
www.glwshows.com
Show Site
and boutique retail buyers/designJuly 19-23
www.najaappraisers.com
Mandalay Bay Resort & Independent
ers. JCK
also
offers
buyer
proJewelers
May 3-5
Casino
grams for
international retailers.
Organization
(IJO)
September 28-29
GTS Greensboro Jewelry &
Las Vegas, Nevada
Public relations
Boston, MA-Marriott
Coply companies,
G&LW Show
Accessories Expo
Show Organizers
advertising
agencies, fi
nancial
& Convention
Center
Bloomington,
MN – Ramada
Greensboro,
NC –
JCK/Reed
Exhibitions
institutions, manufacturer’s
203.846.4215
InnrepreMall of America
Greensboro
Coliseum
www.ijo.com
383 Main Avenue
sentatives, and anyone with
ques601.879.8832
770.410.9771
www.glwshows.com
Norwalk, CT 06851
www.gtshows.com
tions about admission should
conJuly 24-27
Ph: 800-257-3626 or
tact JCK at 800-257-3626 or visit
G&LW
Show
OCTOBER
May 203-840-5684
9-11
www.jckonline.com/lasvegas.
Franklin, NC – Watauga
Oct
TBD
G&LW
Show
Fx: 203-840-5830
Tr ave l / A c c om od at i on s /
Festival Center
Franklin,
NC – Watauga
E-mail:
inquiry@jck.reedComplimentary ShuttlesGIA Jewelry Career Fair
601.879.8832
Carlsbad, CA – Gemological
Festival Center
expo.com
Visit
www.jckonline.com/
www.glwshows.com
Institute of America
601.879.8832
www.jckonline.com/lasvegas lasvegas
800.421.7250 ext. 4100
www.glwshows.com
Services
InforJuly 27-29 After Hours/Touristwww.careerfair.gia.edu
JA New
York Summer Show
include information/
mation
May Services
18-21
New York, Sightseeing
NY – Jacob Javits
navigation
kiosks, appointment
and nightlife
in-3-5
October
Santa
Fe Symposium
Convention
Center
setting, match-making,
theShow
G&LW
Albuquerque
NM-Hotel concierge formation is available from
508.734.4986
Livonia,
Albuquerque
services, mobile app, press ofLas Vegas Convention and
Visi-MI-Embassy Suites
e
www.ja-newyork.com
601.879.8832
800.952.6222
ad
fice and lounge, charging stations,
tors Authority, www.visitlasvegas.
e Tr
www.glwshows.com
www.santafesymposium.org
th
handicap access,
wheelchairs, com or www.jckonline.com/lasveto
July
31-August
3
hotel andvitravel
gas.
ces assistance, comG&LW Show
October 4-6
er
May S
26-29
Spruce Pine, NC – PineGTS Greensboro Jewelry
G.L.D.A. Las Vegas Jewelry
bridge
Expo
Show
Executive Inn
Silver Oxide
Greensboro,
NC – Batteries
Las Vegas, NV – Mirage
601.879.8832
WANTED
Greensboro
Coliseum
Hotel and Casino
www.glwshows.com
770.410.9771 By
301-294-1640
October 24-26
G&LW Show
Heritage Park
601.879.8832
www.glwshows.com
October 27-29
JA N.Y. Special Delivery
New York, NY-Jacob Javits
Convention Center
646.654.4983
www.ja-newyork.com
October 25-27
Miami Beach Antique
Jewelry & Watch Show
Miami Beach, FL- Miami
Beach Convention Center
239.732.6642
www.usantiqueshows.com
NOVEMBER
November 22-24
GTS Florida Jewelry Expo
Hall
770.410.9771
www.gtshows.com
classified advertising
lry
i
mer
-A
Mid
e
Wer’rious.
Se yers
Bu
54
siz loose
800buy
ll at
Please visit Southern and
at the following shows:
RJO, AGTA, SJO, SJTA,
JCK, JIS, Smart Jewelry
Show
*Other shows may be added
throughout the year.
S JN
May 27-June 2
Luxury By JCK
Las Vegas, NV-Mandalay
Bay
Center
800.257.3626
www.lasvegas.jckonline.com
W
Editors note: All information
was provided by show organizers and is subject to change.
Before making plans to attend
a show, check with the show’s
organizers using the contact
information listed.
www.gtshows.com
Silver Recovery Specialist
AUGUST
• WE PAY FREIGHT! •
August 9-11
October
10-11
• IMMEDIATE
PAYMENT •
SJTA Atlanta Jewelry Show
c. G&LW
Show Refining LLC
Mercury
g, Ing the West
Atlanta, GA- Cobb
tinGalleria
Springfi
eld, MA26 Railroad
Avenue
Centre
Cas servicin ars.
States Exposition
NY 12205
Val ve been for 27 yeneralEastern Albany,
800.241.0399
ha
601.879.8832
try
ge
www.mercuryrefining.com
us
We y ind
www.atlantajewelryshow.com
your n dowww.glwshows.com
elr
Please call for a Work Order
all of
www.gida.com
y
mpan
Bi
ral Co #1
Mine Road 1
ercial yden
8525
Comm33 N Ha Arizona
,
29
TA,
sdale
of AG
Scott
ber
Call
m
DECEMBER
December 6-8
GTS Greensboro Jewelry
Expo
Greensboro, NC –
Greensboro Coliseum
770.410.9771
www.gtshows.com
s
ified
Sous C
helasns Jewe y News C ass fieds
New
ewe
ca J
AUGUST 2014
JANUARY 2014
2014 Trade Show Guide
Cumberland Diamond Exchange
completes grand remodeling
By Amy Minnick
What started as a goal more
than 30 years ago for independent
retail owners Mark and Rhonda
Jacobson hit a new level of reality
this year. The husband and wife
team proudly cut the bright orange
ribbon on the grand re-opening of
their store, Cumberland Diamond
Exchange, and celebrated not
only the new look and feel of their
store, but the enormous impact
they’ve had on their Smyrna, GA
(Atlanta suburb) community.
Since 1982 when Cumberland
Diamond Exchange first opened
its doors, the goal of then owners
Mark Jacobson and his brother
Wayne was to always make his
customers feel at home. Starting
with only 1200 square feet, the
fledgling company followed a
path of expansion every five years
until moving into their current location in 1992. Regardless of the
size or location of their store, the
Jacobsons remained committed
to greeting everyone who walked
through their doors with a smile,
making sure to refer to them by
name, and offering them a beverage. These were just a few of the
August 2014
Historic collection in time
for cameo comeback
By Paul Holewa
Cumberland Diamond Exchange in Smyrna, Georgia - before and after their recent
remodeling.
ways they created an at home vibe
for the store.
Fast forward 32 years to Mark
and Rhonda Jacobson cutting a
bright orange ribbon signifying
the re-model of this same space,
and the goal hasn’t changed. “We
wanted to create a living room experience,” explains Rhonda. “We
have always sought to make our
customers feel like they’re visiting
our home and this remodel had
that concept as its core.”
The June celebration was the
culmination of almost two years
of discussions, planning, and labor. Mark and Rhonda thought
Please see Remodel page 32
1985. Kate started a sales training
and business management conEstate jewelry business part- sultation company, Performance
ners Kate Peterson (CEO and Concepts, in 1997. Although the
president of Performance Con- two had been industry colleagues
cepts) and Patti Geolat (founder and friends for many years, it
and CEO of Geolat Companies) wasn’t until 2010 that they colhave seen a lot in their years of
serving the gem and jewelry industry. But nothing could have
prepared them for the find of
a lifetime in February when
Geolat Mondial, the event and
brokerage arm of Patti’s business, purchased one of the largest and most significant cameo
collections of its kind ever
assembled. Retail customers
were able to view and purchase
cameos from this incredible
collection at two Midwest jewelry stores in May as part of a
unique estate jewelry event.
The story of how this massive cameo collection became
Framed cameos have an Art Deco influence.
available to vintage jewelry
consumers starts with the two
women that sourced it from a private estate in February. Patti created her personal property appraisal
and jewelry brokerage company in
laborated to create a “hybrid store
event” that combined estate jewelry buying, selling and trading.
These special estate jewelry
Please see Cameo page 42
Your Front
strikes
gold with
Retailer Roundtable Jewelry Innovations
Page
Sticker
alternative metal Vitalium
Ad Here
Q: What was your most successful event or
store promotion?
Cammie McLeod, manager
Gause and Son Jewelers
Ocala, FL
“One of our more successful events was our 60th anniversary party back in 2008.
During that year, we completed
a huge renovation of the store,
taking it from 2,500 square
feet to 4,800 square feet. We
sent out a lot of sneak peak and
teasers about the progress of
the renovations and by the holiday season, many people were excited to see the renovated store. Given
the seasonal population for which Central Florida is known, it’s hard
to pull off a good promotion, but we did it with this pre-holiday event
that combined a milestone anniversary celebration with the new store
look just in time for the holidays. Another successful event we had was
a charity event for a well-known businessman in town diagnosed with
ALS (often referred to as Lou Gehrig’s Disease). In 2011, we worked
with the local ALS Chapter to host an event that included the auction of
a Rolex watch. Roughly 300 to 400 people showed up for the event, as
we’re a very tight-knit community. There was a lot of residual business
from this event. Our Diamond Dash mobile device gaming event was
also big for us in 2010 with 650 people, 325 couples, participating. And,
jewelry designer Roberto Coin has done Buyer for a Day events with us
that have proved to be very successful.” Please see Roundtable page 31
By Liz Pinson
Alternative metals have
made their mark during the
past several years in the wedding band industry – and it seems
Vitalium could be the hottest of the
hot.
As the developer and major supplier of Vitalium, “The Perfect
Contemporary Metal,” Jewelry
Innovations of Sandy, Utah,
couldn’t be happier. The manufacturer/wholesaler,
which
prides itself on excellent customer service with prompt turnarounds,
stunning custom designs and cuttingedge manufacturing techniques, offers
other alternatives as well, including
titanium, ceramic, Damascus steel and
black zirconium. Jewelry Innovations
is the company to remember for contemporary metals.
Vitalium, a composition metal, is a brilliant
pure white non-plated
color, closely resembling white gold. Rings
made from Vitalium are
very scratch resistant. Jewelry Innovations states it is
stronger than tungsten carbide,
twice as hard as cobalt chrome, five times as
hard as titanium, six times harder than platinum,
and nine times harder than silver. It won’t oxidize,
tarnish or discolor. The company offers the rings in
polish, satin and stone finishes.
Vitalium bands with custom
While the lower price of alternatextures, diamonds, ceramic
tive metals is appealing, it’s not the
and wood in-lays. (Black
main draw for men 30 and younger,
Zirconium with Shakudo
says Jewelry Innovations’ CEO and
in-lay also pictured).
Please see Innovations page 9
FEATURED WRITERS
INSIDE
ASHI’s new
customizable
Bridal Book
• page 35
Scholarships available from GIA.................................2
Industry Events.............................................................4
On the Move................................................................20
What’s New..................................................................34
Interested in carrying investment grade metals?.....39
Tips for dealing with an armed robbery...................45
Classifieds..........................................................49
Diana Jarrett..................14
Mia Katrin......................16
24 Karat Corner.............18
Brian Barfield.................26
George Prout.................28
David Brown..................30
Bob Carroll....................40
Brad Simon...................44
Brad Huisken................47
jew
do
We ca st to theNumber before shipping:
ple
Let us work.
(800) 833-3505
gro The leader in recycling watch
7
wax 66
battery metals for over 40 years.
272-6
V
the sim also do .
repair CAsH
IMMEDIATE
from
wing
. We
ing
For Sterling, Stainless
Steel, Silver
mplex d
anyth
coChina
Plate Flatware and
Holloware,
mooldstwatches,
n an
and Crystal too. Also
M
d
Gol
sig
g jewelry. OR
D de forat (800) at
giftware,
CATRADE
or
us
us
astin Eagle, silver
or gold
CAmerican
Call coins email lry.com
t
or ljewe
mWe Buy Diamonds,
on
the
y
&
va
lry.cojewelry, high grade watches
Travel To Buy Your Jewelry Store
te of WechWill
nolog
wefine
airofs@
inum t Sta
ice
REF Sun Trustrep
Bank
Atlantavalje
Plat ing LatesCasting Te ce
Se
andrvestate
m@
Call or Write:
awardjewelry, partial or
custo graving40 yearcomplete
em
Mr. Neff • 770-396-1787
• Us uction ng Servi
ver. le shipments
a m d RJO.
FAX: 770-395-6959 En
Ind Weldi
ality
sa
C is
nd done by r engraoleEstablished
an
icing
ries
1948.
Suite 215Ha
- MJ
ser
CM
IJO
ed Qu etals Pr
le,
J.A.; J.V.C.; and T.J.A.
maste Member
Batte
• La
.
d, wh J.B.T.;
ab
Enterprises,
Inc.
arante tive M ing
sting
avail winning n aroun traded.
xide D
Br
CaDunwoody
• Gu
O
eti
we
e,
the
m
ish
5579B
Chamblee
Rd.
•
Dunwoody,
GA
30338
E
Je
tur
ap
ureCapital One Plaza
mp
er
for
ed
Sh
• Co tinum Fin0 Palladiue Gold
Silv WANT
Quickpricing fully ins Sheila
ist
Any w & Us praisal for
5 00
are -09
By Special •
uest)
• Pla 8k, 95 ee Whit
•e
Ap
Ne
req
We
lue
k,1
IO
93
ul
Fr
T!
Va
on
very
• 14
•
Caref imum
502-8list up
sTUD x 1726 345
ht}}
odium
D
Reco FREIGH ENT
55
Bo
AN
• Rh
ver
Max y Freig ent}}
Y
YM C
P.O. a, MN ol.com
(price
LE
Sil
PA
PA
ym
E
}
e Pa
@a
etonk
G SA ;
•W
IATE ing LL
{{W iate Pa ailable}INC.
ED,
SIN
Minn ejewelry -3260
ish J.V.C. Co.
MED Refin enue
96
L
CLO TISTRY RFORM
Av
med
Establ J.A.;
Studio 800-8
• IM ercury oad Av 205
RE
L.
PE
N
{{Im ference ATIONA , #310
.T.;
elryza 20
M Railr
12
STO F DE
ARE
om
Call
ET
er J.B Jew e Pla ite 14
SIONA st
26 ny, NY
{{Re INTERN STRE 036
G A RSEL BOTH OFES the be
ing.c r
Memb
al On ., Su 7
J
10
TH
refin Orde
CTIN -YOU EA HOW RE A PR discuss mation. e.
Amco
Capiteimer Rds 7705
Alba
xa
ork
DU
VIRA EST, 47 RK NY 96
HI
cury
:
nc
-IT
ID
or
to
Westh on, Te 2031
mer for a W ipping
CON DO VE AN BEST TO ation sale inf experie
62 W W YO 2-869-51 22
15718 Houst
alu
g
www.ase call fore sh
NE l: 21
-35
om
0-62
HT HA ABLY ntial ev s or for closin
Te 917-907 hoo.c e
Ple mber be 3-3505 watch
20
es
1-80
MIG PROB
re
ya
d
ll:
ad
83 ycling years.
YOU T IT’S e confide ur busin ars sto
55-42 om
ol
Nu
)
t@
Tr
Ce
G
6-7
00
e
jin
ye
y
BU a fre
yo
s.c
ur
(8 r in rec er 40
40
vira Buy, W
tion
sing and 24 Co.
weler
for
ail:
We Bu1/2%for yo
for ov
leade
Call n for clo elry ahon & honje
E-m ll, We
duca
The metals
jew
ld
cM
Se
ry
mcma
t
optio retail
to 98 go
yM
We
ols/E
batte
s on
Up scrap
ars Murph murphy
ymen
cho
wu
e Pa fining
S
42 ye
hy@
iat
llo
rp
Re
ed
mu
Fo witter lry
er
Imm Assay
Silv
e
T
9
Melt
ld &
Jew
70-400
n Go
eet
/800-2
JMA ws
009
hatta 47th Str10036
S
-261-4
st
Man
@
e
404
NY
We
ds .co
80 0-2
37- 03
64
,
onds
Diam tches
Buy de wa or
We y, high gray, partial
elr
ents
jewelr jew
fine d estate lete shipm 8.
T.J.A.
an comp
ed 194 ; and
di am
ein
ds
ld st
go
mon
Dia Lots
y
d
Buy
antit
We oken - Od
, Qu lry
N
Size
B
usable
Ar for mounted jewelry.
Member
JBT
SJTA
Since 1974
W
212-
rs
ise
ert
a
ree
our JN F
rt
Po
Ma !
ou
suP Make
se
oY
Plea helP rge t
Cha
Who
dv
For Flatwa too. Als TRAD d coins
OR
Plate Crystal elry. er or golelry.
e
and
e, jew le, silv ed jew
Stor anta
elry
giftwaran Eag mount
of Atl
r Jew
eric
You st Bank
Am usable for
te: 787
Buy
vel To F Sun Trul or Wri-396-1
Cal • 770
l Tra
RE
5-6959
We Wil
Neff 770-39 - MJ
Mr.
:
c.
FAX te 215
Sui
s, InSince 1974
8
3033
oF
ble
JE lers has a e looking e setting, level in a
gh
we you ar
ll!
on
r’s Je
at a hi us a ca
If
nts (st
Brinke studio! your tale rforming en give s.com
n
th
er
desig showcase ) while pe onment, rsjewel
ke
ns
e
woo
you to m desig mic envir hnc@brin 0651
Dun
Sal
blee
B Cham
g for
For
custo ce, dyna me to: jo 2.476.
5579
s
lookin
?”
pa
a is Team.” “work
nes SALE jewelry a.
resu or call: 81 ny Floridrea
led
m
ian
Busi FOR ye
“D thing cal
Email
sun
ar-old Ind
in
the
s
Do
JN
MA
ds
sses
Goo and Repo 0(6). ULs.
L3
ing .
Used
/ULT Sav S.A
Safe TL30X6ults, Greeatin thel:U.
ULTR
lar Va ywher on cal
fe
Moduiver an ormati
i Sa 62
del r inf
-67
We
Fo
Miam
5-262
ood’s or 30
Harw 77
you
T
1443
-04-
# 96
at
JN i
MA
m
Visit in Mia 4,
JIS er 11-1
ob
L-4
Oct th #
Boo
OH
alone
ng all
Feeli t there? h
ou
e wit lry
we
vertis
re!!
nds
join do thi siastic? ng?
nd sto
Diamo ates to you
thu amazi ic diamo rks.
ile
Cle
in’s
did
. .en
News
e.
Dunk w can fun wh etic. d simply dynamd Office ent.
elry
servic
ne have
energble an redibly rs an
cem tomer le.
a Jew
to
you
inc
nage advan at cus h peop t
like
meric
Are responsifor an
for
.ne
gre
s, Ma
Mid-A
you ht fit ociate h room th & rking wit nkins
rig
Are
Ass s, wit
ic ma e wo hr@du
the
ted s
t be for Sales ekend skills, bas & lov e to
an
gh
um
lity
we ter
g
mi
and
pu persona bmit res
ps W ns seek
you lookin
If so, We are
nightsgood comgreat m! Su
les ReEmotio nal sales
me
Sa
e
ve
Tea
So
st hav st ha Dream
ond
essio one
rk mu ate mu nds
Diam d prof es for g
g
ce cle associ Diamo
iv
in
Offi
ivate
seekin for
Sales Dunkin’s
mot presentat st grow ons.
rently dual
cti :
ste
Join
is cur indivi perform
re
elry
nal r to
e fa
colle
er
er Jew fessio ele
of th welry r website m
g, las
Thackrgetic probench jew settin jewelry
ou
al Je
ns.co
ne
Brid se visit motio me to
an ene ition of gemsto ing and ence is
siz
eri
pos
the mond anddering, ch exp
Plea amonde ial resu .com
es to
dia ng, sol us ben d resum 79423.
w.di nfident otions 209.
TX
.
ww
m
weldi Previo ase senbbock, 4-7766
co
de
74-4
repair.uired. Ple 2 Lu 806-79
r
Email diamon (517)5
req d St. #20 ne: email you
at
pho or
k@
or
82n
by
ck
ric
0
421 ntact us also fax-722-2306net.
ll Ri
lry.
Co u may
806
or ca
Yo ume to ckerjewe
m
res
tha
.co
news
randy@
0
rthern cases, y
ric 10 in No
ow
tor
Histo ated tage sh , inven to
loc
ult
vin
ies
store ilding, lk-in va inquir om
o.c
Bu
wa Send
es,
yaho
fixtur siness. 014@
e
& bu nrings2
Sal d
Seve
For
se
Ad
ca Je ticed.
no
Ameri
Mid and get ***
***
News ****** for your
***
today edia Kit
Call
M
50
2013 89-19
336-3
Fo mo e n o ma on abou c ass fied adve s ng
ema Ma ha a mar ha@sou hern ewe rynews com
52-85
800-8
welry
ricaje
idame
www.m
advertising specials
U Attention Atlanta Show Exhibitors! U
(re)Discover.
Get prepared for the Show by advertising before and
during the Show with Southern and Mid-America
News.your
Promote
your products
and DRIVE
toJewelry
increase
business
with
customers to your booth!
Want
Independent Retail Jewelers?
Run THREE months
l
get one month
FREE!
*
Try advertising
35%f!in Southern
ofJewelry News!
& Mid-America
February
March
By Amy Minnick
Q: With the JCK Vegas Show coming up,
what’s on your open-to-buy list and why?
Dorothy Vodicka
The Gem Collection
Tallahassee, FL
Douglas Brothers operated out of this location in Troy, AL for
more than 80 years before moving into a new location down
the street.
job, because without complete accuracy, “there’d be
wrecks comin’ and goin’.”
The man had taken the watch to three different
watch repair shops and none of them found anything
wrong. Yet, the watch still wouldn’t run. He told
Charles if he could fix his watch he’d spread the word
With a bolder presence, Mars Jewelry focuses
on down-to-earth good quality & partnering
with the retailer
As part of its brand repositioning, fine jewelry manufacturer Mars Jewelry has upgraded
its website with appealingly bold
graphics and a consumer-oriented
theme while still maintaining a
highly interactive B to B portal.
The company also has released an extraordinary 248-page
catalog showcasing its dense and
diversified product range. In addition, to support the demands in
today’s technologically advanced
environment, the company now
has a creative director as well as a
digital marketing and social media
specialist in house.
“It’s been many years in the
works, and it’s going very well,”
says Art Sahagian, vice president
of sales and marketing. “We’re
much more targeted now and more
of a retail partner than just simply
a vendor. Before, it was ‘you like
what you like’ and order as you
go. Now, we’re trying to get into
more of a long-term partnership
with the retailer.”
Please see Mars page 23
“We will be looking to buy oneof-a-kind precious colored stone
items from some of our favorite designers including Alex Sepkus, Sydney Lynch, Alishan and Yael Designs.
In this day of cookie-cutter designs
and ‘who can make it cheapest’ mentality, beautiful one-of-a-kind pieces
with unusual gemstones made by
master crafts people really stand
out and bring discerning customers
flocking in!”
Denise Swanson, owner
Fancy That Fine Jewelry, Inc.
Stockbridge, GA
“Going to any show requires
a certain amount of stamina and
a full bottle of aspirin on my part.
However, I believe what I am
looking for in jewelry is creativity and price. Our store is getting
many requests for a wider selection of yellow gold jewelry that is
unique and fun to wear. The white
metals are still popular with our
INSIDE
8 TOTAL ADS! >
the street.
with the retailer
By Liz Pinson
t
mos
Our pular
po ram!
g
pro
Sissy Jones, founder and CEO
Sissy’s Log Cabin
Pine Bluff, Arkansas
“Our number-one focus is
diamonds. With trends coming
and going, one thing that remains consistent is diamonds and
diamond fashion. The bread-andbutter pieces are proven to stand
the test of time. What we look for
is the opportunity to find quality
while still offering value. We are
not willing to cut corners on quality. Focusing on the basics is important. That will be our starting point. We plan to stay close to that, and
not deviate too far. We also will be seeking quality estate jewelry. There’s
something special about finding a beautiful period piece. Our customers
love it and they know how passionate I am about bringing these special
treasures.”
+ Jewelry
INSIDE
JCK Vegas and other Industry Events........................4
Facebook optimizing checklist.................................10
JA seeking participants for annual CODB survey....13
On the Move................................................................33
What’s New..................................................................40
Trillion giving away 50 diamond pendants at JCK...46
Classifieds..........................................................49
Show
Stockbridge, GA
Visit us at
JCK Las Vegas
Booth L-2
What’s New
< page 40
FEATURED WRITERS
Bill Warren.......................6
Mia Katrin......................14
Brad Huisken................19
George Prout.................20
David Brown..................22
Diana Jarrett..................24
Brad Simon...................25
24K Corner....................32
Brian Barfield.................38
FEATURED WRITERS
Visit us at
JCK Las Vegas
Booth L-2
What’s New
< page 40
Bill Warren.......................6
Mia Katrin......................14
Brad Huisken................19
George Prout.................20
David Brown..................22
Diana Jarrett..................24
Brad Simon...................25
24K Corner....................32
Brian Barfield.................38
Dillon today
atSAVINGS!
336-389-1950
YOUR
1
Atlanta
Dorothy Vodicka
The Gem Collection
Tallahassee, FL
Discover new trends and products on our re-designed show floor.
$6,488.75
VOL 13 NO. 6
1
May 2014
flocking in!”
Take advantage of our generous buyer rewards program.
Full Page (10”
X 14”)
Mid-America
Jewelry
News $11,411.25 (reg. $17,900.00)
JUNE 2014
SJN wants your opinion for our Retailer Roundtable. To participate simply e-mail your name, store name and location, and a picture
of yourself to bill@southernjewelrynews.com. We’ll e-mail you a questions and you e-mail us your response.
(l-r) Mars Jewelry’s Mike and Art Sahagian working with customers Gary and David
Wachler, Wachler Estate Collection, Birmingham, MI, at the Smart Show in Chicago.
Sissy’s Log Cabin
treasures.”
On the Move................................................................33
What’s New..................................................................40
Classifieds..........................................................49
By Amy Minnick
Longevity is not only rare, but something to be
admired. The faster society goes through trends, the
greater the accomplishment of people who stick with
something. Douglas Brothers Jewelry in Troy, Alabama garners tremendous respect as a 143 year old
company. Passing down from one generation to the
next, this incredible retail jewelry store has its roots
in southern plantations and a need to make a living
after the war. It’s the true example of a small independent who’s been doing business the right way for
an awfully long time.
When the time came for Charles Bryant Douglas to step out on his own and start making a living
for himself he had only one thing he knew a lot about
- farming. Like his brothers and sisters, he’d grown
up working on the family’s plantation and he’d
learned no other trade. But he was a good southern
boy and, at the urging of his mother, he moved to the
city (Troy, AL) where he rented a corner room to live
in and set up shop as a watch repairman.
But Charles faced one big obstacle, no one came
to him for repair. In fact, no one came in at all. Not
the first day, nor the second, nor the third. Finally a
man from out of town came into his store only to do
business with the owner in the back. As he passed
Charles on his way out he asked him if he was “any
good at fixin’ watches.”
Charles replied, “I think so, sir.” The man pulled
out a large pocket watch he used in his job as an engineer on the Alabama-Midland Railroad. He told
Charles how important the watch was to him and his
• published every month
for over
26
years
Mingle! networking
events. Pick
up valuable
knowledge in our
pre-show issue
educational seminars and participate in our café conversations.
• combined circulation
of over 20,000 jewelry
Planning to visit our show for the first time? Talk to us and
at-show issue
professionals
we’ll be happy to help you optimize your show experience.
• publishing of newsFindreleases
in print and online at
out more at www.atlantajewelryshow.com
COME & SHOP
or call us at 800.241.0399
no additional charge
• tabloid size = bigger ads
• not too big – your ad won’t get lost in our publications
• monthly advertising specials
Galleria Centre Atlanta, GA
800.241.0399 atlantajewelryshow.com Follow us:
#ATLJewelryshow
• laser like focus on Cobb
independent
retailers
• bonus distribution at all major trade shows
8 ADS/4 MONTH SPECIAL Call
PRICE***
Elesa
Vol 27 No. 5
Dedication and prayer form Retailer Roundtable
143 year old jewelry business
Rekindle old relationships and make new friends at our popular
May 2014
MAY 2014
pre-show issue
August 9-11, 2014
Weat-show
offer:issue
1
July
August
Vol 27 No. 5
By Liz Pinson
JUNE 2014
Retailer Roundtable For Simply Diamonds & M.A. Reich
Q: What are your plans for this summer?
8 TOTAL ADS! >
8 TOTAL ADS! >
acquisition, it’s ‘all about the team’
By Liz Pinson
Ellen Hertz, owner
Max’s
Minneapolis, MN
8 TOTAL ADS! >
Your
Page Front
Stick
er
Ad H
ere
vaila
ED ler’s
sA
NT eir Jewe w
tion
WA nity in th will allo g,
LER portu reer that solderin
WE great op for a ca sizing, fast
Posi
prise dy, GA
Enterdy Rd. • Dunwoo
MAY 2014
These removable stickers
appear on the front page
of the paper and give
your company maximum
exposure. Call for
availability as these sell
out quickly.
N
45 York,
1454
New
398-
AsH
TEel,CSilverna
EDIA
ss Ste are, Chi s,
inle
g, Sta Hollow watchefor
IMM
E
Sterlin re and o old
ber
Mem
JBT
SJTA
1
t
38
front page sticker ads
“Acquisition” is not a word
that typically evokes warm feelings, even in the jewelry industry.
But when relationships go way
back, as they have for Simply Diamonds and M.A. Reich, it’s about
more than business.
Diamond jewelry manufacturer Simply Diamonds, a division of Jay Gems in New York,
recently purchased M.A. Reich &
Co.’s wholesale and manufacturing division. M.A. Reich, founded in 1919, is one of the oldest
manufacturers of colored stones
and men’s fine jewelry. The company’s President Vinnie Davis and
Vice President Bill Reich remain
with the company, working out
of a four-person satellite office in
Buffalo, N.Y., which will focus on
marketing aspects.
“M.A. Reich has been a customer of ours as well as really,
really close friends for over 20
jewelry world by introducing me
to their sales team in 2001. I carried a product that was very different than theirs and we worked very
closely together over time.
$4,139.75
email: elesa@southernjewelrynews.com
1/2 Page (8” X 9”)** $7,280.25 (reg. $11,420.00)
“At my store we combine fine
chocolates with fine jewelry. Each
last weekend in June, I attend the
Fancy Food Show in New York
City. It’s like the Couture Show
of food. This show features many
specialty food exhibitors, including many fine chocolatiers. At
any given time in the store we
have chocolates from roughly
20 chocolatiers. The Fancy Food
Show gives me the opportunity to
find chocolatiers that are new to
us or new to the business. We’re always looking for chocolates that we
can rotate in and out as seasonal specialties, such as truffles and boxed
chocolates that do particularly well around Mother’s Day and Christmas. And, like our jewelry, we’re always trying to mix things up to keep
it interesting for everybody.”
Phone: 336-389-1950
A strong team has been the key to Simply Diamonds’ growth and success.
(l-r) Roopam Jain, Steve Summerlin, Guy Long, and Bill Reich.
years, and that’s really what drove
the acquisition,” says Roopam
Jain, CEO of Simply Diamonds.
“I’ve known Bill and Vinnie for
over 20 years, and I think the
world of them. They actually gave
me my start in the independent
“When I first started out in
the industry, I sold diamonds to
Bill’s father, Louis Reich, and one
day he introduced me to Bill and
said, ‘Going forward, I want you
to work with my son.’ Billy and
Please see Simply page 30
1/4 Page (4”‘LittleXJohn’s’
9”)**
$4,653.75 (reg. $7,300.00)
$2,646.25 Fax: 336-389-1952
Big Success
southernjewelrynews.com
Phone: 336-389-1950 midamericajewelrynews.com
1/8 Page (4” X 4 1/2”)** $3,404.25 (reg. $5,340.00)
$1,935.75
Fax: 336-389-1952
southernjewelrynews.com
midamericajewelrynews.com
On the Road with Rob Phillips The Techie Road Warrior
Galatea’s Chi Huynh takes The Techie Road Warrior to Vietnam
My previous article discussed the cloud fax
services that allow you to always be in touch, and
with the convenience of all your mobile devices.
This time I am going to share an adventurous experience on the road that also turned out to be very
inspirational and moving. The destination is Vietnam!
One of the companies I represent, Galatea,
took six sales reps to Vietnam to see the factory
and tour the country. This was over New Year’s
2012/2013.
We had just come off of a very successful year
and our illustrious owner, and the jewelry industry’s most creative designer, Mr. Chi Huynh wanted
to reward the company’s top sales reps on a ten day
tour of the country, from top to bottom. This included the capital Hanoi way up in the north, to Ho
Chi Minh City (formerly Saigon), to the far southern tip of the country, Soc Trang, where Chi has a
home and has built two factories employing over
two hundred workers.
We also visited the company pearl farm, about
eight miles out into the South China Sea. There we
watched as divers pulled oysters out of the farm
that had been
Please see Phillips page 8
tradeshows and bonus distribution
Southern Jewelry News and/or Mid-America Jewelry News
will be attending the following shows where additional copies
will be available to attendees, plan ahead to advertise in these
issues:
ssue
JA New York
January
SJO
February
AGTA
February
JCK
February
GJX
February
JOGS
February
RJO
February
Atlanta
March
Smart Show
April
JCK
June
RJO
August
JA New York August
Atlanta
August
SJO
August
JIS
October
By Paul Holewa
Chi Huynh (L) and Rob Phillips pulling oysters out of the South
China Sea at the Galatea pearl farm.
John Tan and his wife Melissa, owners of Little John’s Derby
Jewelry & Pawn, are retail rebels
of sorts. They manage and market
their Louisville, Kentucky-based
jewelry store in ways that are
counter-culture to the steadfast
advice of retail jewelry experts.
Chief among their nonconformist tendencies are positioning
their store’s merchandise by price
points and airing TV commercials
that are unconventional to say the
least.
Like Batman and Robin, the
dynamic duo hit on a winning
formula of airing calculatingly
cheesy and cheeky TV commercials that have made “Little John”
(he’s 5’-2” and weighs 98 pounds)
a household name in Louisville.
The couple opened their jewelry
store and pawnshop 10 years ago,
John Tan, aka Little John, owner of
Louisville, KY-based Little John’s Derby
Jewelry & Pawn.
Facebook “f” Logo
CMYK / .ai
CMYK / .ai
incrementally building their business through the secondary market
by buying gold and diamonds from
the public. In those early years as a
business owner John was extraordinarily skeptical about spending
Please see John page 36
INSIDE
Mobile shopping trending upward........................6
What’s New............................................................10
Atlanta Show offering GIA Dia. Grading class....28
StarCraft closing doors after 32 years................35
On the Move...........................................................38
Gemvision Matrix Design Contest winners........41
Classifieds.....................................................42
FEATURED WRITERS
Brad Huisken..................9
David Brown................24
Bob Epstein..................26
Diana Jarrett.................29
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
Visit us at Booth L-2
CMYK / .ai
CMYK / .ai
Over for sample pricing a
Phone: 336-389-1950
5
advertising rates
*
Place your ad in both publications and
receive further discounts. For more information
call 336-389-1950.
Rates for process four color printer ready ads. Ads requiring typesetting or other extra work will be charged at the going industry
rate at time of insertion. All rates are per issue.
MAILING AND SHIPPING INFORMATION
All contracts, express shipments, freight, etc.,
should be sent to (excluding flier inserts):
Southern Jewelry News/Mid-America Jewelry News
2006 New Garden Road • Suite 208
Greensboro, NC 27410
INSERTS/FLIERS: If shipping fliers for insertion
please call 336-389-1950 for shipping
information.
SPECIAL POSITION: All ads requiring special
positions will be charged an additional 15% over
the quoted rate, minimum charge for special
position is $100.00. Special position requests
will be handled on a first come, first served basis
CLASSIFIED ADVERTISING
Per column inch (2”x1”) SJN $70.00 - MAJN $55.00*
All classifiied ads are PREPAY, credit cards
are not accepted. Closing dates for classifieds
are around the 7th of the month prior to each
issue. BLIND CLASSIFIED: Add $15.00 to cost
if replies are to be forwarded to Newsmith, Inc.
*Cost includes free typesetting if needed.
SPECIAL CONDITIONS
The publisher reserves the right to reject copy
that is not in keeping with the standard of the
publication. The publisher reserves the right
to add the word “advertisement” at the top of
any material which, in the publisher’s opinion,
simulates editorial matter and which might be
misleading to the reader. The publisher will
not be bound by any instructions where such
conditions conflict with the regulations set forth in
the rate card.
FINANCE CHARGES AND COMMISSIONS
Past due balances will be subject to a 1.5%
monthly (18% annually) finance charge.
Recognized advertising agencies actively
handling the account are eligible for a 15%
discount. This commission applies to space, color
and special position. Other charges are not
commssionable. Charges for classified ads are
not commissionable.
INSERT RATES
Inserts are handled in strict compliance with U.S.
Postal regulations. Full runs only are accepted.
Rates available upon request. Please see Flier
Insert Card (page 9) for details and disclaimers.
6
Four color
SIZE 1x 3x6x12x
Full Page
2780 2575 2375 2100
1/2 Page
1785 1625 1470 1325
1/3 Page
1450 1340 1240 1125
1/4 Page
1155 1075 1000 925
1/5 Page
1025 975 925 875
1/8 Page 840785735680
1/10 Page 785735680630
1/12 Page 630575550500
1/16 Page 550525500470
1/32 Page 390360335300
SIZE
Four color
1x 3x6x12x
Full Page
2000 1900 1800 1700
1/2 Page
1340 1230 1130 1025
1/3 Page 1000
950900840
1/4 Page 800750700650
1/5 Page 680660630600
1/8 Page 575550525500
1/10 Page 525500475450
1/12 Page 440415390360
1/16 Page 390365340315
1/32 Page 275 245 220 195
sizes and dimensions
Full Page
10 x 14
1/2 Page Vertical
8x9
1/2 Page Horizontal
10 x 7
1/4 Page Square
6x6
1/8
page
2x9
Vert.
1/4 Page Horizontal
8x4
Standard Classified ad
2x1
1/10
page
2x7
Vert.
1/10 Page
4 x 3 1/2
Horizontal
1/12
page
2x6
1/16
page
2x4
WWW.SOUTHERNJEWELRYNEWS.COM
WWW.MIDAMERICAJEWELRYNEWS.COM
1/32
page
2x2
t
1/8 Page
4 x 4 1/2
Horizontal
Notes:
• Illustration shows print
area only, outside non-printing margins not shown.
* Two-page center spread
is approximately 21” x 14”
including gutter. Call for
availability and specifications for center spread.
• Illustrations are for size
comparison only and do not
represent actual placement
within the publication.
1/4 Page
Vertical
4x9
1/5 Page
Vertical
4x7
AD SIZES AND DIMENSIONS
Width x Height
Full Page
10” x 14”
Two-Page Center Spread 21” x 14”
1/2 Page Vertical
8”x 9”
1/2 Page Horizontal
10” x 7”
1/3 Page (Not Shown)
4”x14”
1/4 Page Vertical
4”x 9”
1/4 Page Horizontal
8”x 4”
1/4 Page Square
6”x 6”
1/5 Page Vertical
4”x 7”
1/8 Page Vertical
2”x 9”
1/8 Page Horizontal
4”x 4 1/2”
1/10 Page Vertical
2”x 7”
1/10 Page Horizontal
4”x 3 1/2”
1/12 Page
2”x 6”
1/16 Page
2”x 4”
1/32 Page
2”x 2”
& QUESTIONS?
Please see the pre-press spec sheet for
ad requirements or contact us at:
336-389-1950
Please give us a call about our exciting
online advertising opportunities!
7
closing dates
Southern Jewelry News / Mid-America Jewelry News are published monthly, 12 issues
per year, and usually delivered to the vast majority of our readers within the first week of each
month (depending on the efficiency of bulk mail service). All deadlines are final.
Cancellations will not be accepted after the deadline.
2015 CLOSING DATES
ISSUESIZE CONFIRMATION
COPY DEADLINE
January
DECEMBER 8
December 2
FebruaryJanuary 2
JANUARY 8
MarchFebruary 2
FEBRUARY 6
AprilMarch 2
MARCH 6
MayApril 1
APRIL 7
JuneMay 1
MAY 7
JulyJune 1
JUNE 8
August
JULY 7
July 1
SeptemberAugust 3
AUGUST 7
October
September 1
NovemberOctober 1
SEPTEMBER 7
December
NOVEMBER 6
November 2
OCTOBER 7
All advertising materials must be delivered to our office BY THE COPY DEADLINE. Any materials
requiring extra handwork must reach our office prior to the copy deadline, and these services will
be charged at the going rate.
8
insert information
Insert your flier
for as little as ¢.14 each!*
I
Sou
ther
INSERT DEADLINES
Mid-America Jewelry
News
R
1
n Je
welr
y Ne
ws a
SPEAdver nd Mid
CIA tising -Am
VOL 13 NO. 6
L O JUNE
pe2014c erica J
FFSE
ial
ewe
lry N
NRe!
Retailer Roundtable For Simply Diamonds & M.A. Reich
ews
w
a
acquisition, it’s ‘all about
Q: What are your plans for this summer?
AT the team’ dverti
T
s
By Liz Pinson
Buffalo, N.Y., which will focus on
world by introducing me
Ellen Hertz, owner
ENtojewelry
er
marketing aspects.
their
sales
team
in
2001.
I
carMax’s
s
Ta Oproduct that was very differ- an pe
“Acquisition” is not a word
“M.A. Reich has been a cus- ried I
Minneapolis, MN
d M cia
that typically evokes warmBfeel- tomer of ours as well as really, Ru
ent than theirs
and we worked very
U really close friends for over 20 closely
n NJ
ings, even in the jewelry industry.Y T
over time.
“At my store we combine fine
id- l of
Mid yotogether
C
HRE
But when relationships go way
chocolates with fine jewelry. Each
E an
Am fer
-Am uSr ad K L
back, as they have for Simply Dialast weekend in June, I attend the
d ge
A
in
eri fro
a
e
monds and M.A. Reich, it’s about
Fancy Food Show in New York
t ON nd
ric J So S V
ca m S
r
more than business.
a
E
City. It’s like the Couture Show
u
e
F
8 Diamond
REE ceiv Jew the EG
8 AD
TOTA jewelry manufacJe ou
of food. This show features many
N
r
s
S
n
L
A
p
G
/4
we the
turer Simply ADiamonds,
a divieceiath elry Je
specialty food exhibitors, includDS
MON
SE i
l ep1ro N
TH S
w
sion of Jay Gems ! in> New York,
ing many fine chocolatiers. At
lry rn
v
PEC
X
2xmotiew elrW
&
8recently
any given time in the store we
e
IA
y
TOTA purchased M.A. Reich Fu
H
Ne Jew
ll
s
L
h
rat on* M G Naet
PRIC
Co.’s wholesale
and manufactur• A Page
I
have chocolates from roughly
LA
B
e
E***
ws
o
u
(10”
is
w
a
d
t
ing division.DS
M.A.
I
! > Reich, found20 chocolatiers. The Fancy Food
P
he ver
X 14
s
LU DoyInaanny ysouar n TO
Mid
! elry
lp
”)
tise
Show gives me the opportunity to
S
d
h
8 ed in 1919, is one of the• oldest y
bd
Ra
$
d
un
get THREE
one
mon month
th F s
REE
!
MA
��
��
��
OU
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
TH
ER
N
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
� ��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
�
��
��
��
�
� ��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
in
EW
JN
EL
RY
��
13
ma -yearkin old
jew g a
de
elr name sig
y ind
ne
r
ust for he
ry
rse
EW
��
��
��
SOUTHER
S
��
NJ
EWELRY
NEWS
�
��
��
��
�
lf
Ke
br y Ite
id
al ms
lin in
tro
e
- B du
by ce
Bliss s ne
15%
Jew Amer
elry ica
New
s
Ju
off ne
!
S! s
1Y/2
TOmanufacturers
11,4
of colored stones
ep ot n est
find chocolatiers that are new to
TAL
ouPagour c in th
We
11.2
en ew se
DIScomADSfine jewelry. The
r a e (8”us
us or new to the business. We’re always looking for chocolates that we and men’s
5��(r
e M• www
ll
de
ca
! > Vinnie Davis
to
Tand
�� eg
2a5 .so
9”)
RIB dA strong
nt line ing
in Xteam
can rotate in and out as seasonal specialties, such as truffles and boxed pany’s President
nh
�
. $1growth
m**
yyeaisrskeyuthtoe Simply Diamonds’
has
the
7,90 and success. SAVIN
ersbeen
Re s/p ite
elp
8 TO Vice President Bill Reich1/4
remain UT our
$7,2
chocolates that do particularly well around Mother’s Day and Christ0.00
GS
in
s rnjeGuy Long, and Bill Reich.
ta ro m?
Jain, Steve
Summerlin,
!
)
ile du
age (l-r)ERoopam
L ADthe company, working Pout
mas. And, like our jewelry, we’re always trying to mix things up to keepTAwith
D in June plan80.2uprie5nts• 1(rwoelryn
rs
(6
S! >
th
ew “When I first started out inFor
2,0
eg
”
f
of a four-person
satelliteMoffi
ce
in
years,
and
that’s
really
what
drove
is
it interesting for everybody.”
X
kn cts/s
e
. $os.1co1
id
0S
n
6”)**pu
su Roopam
S
ow er
rea uindustry,
m,42
b$lic says
I sold diamondsp tohot ew
es ir sh 0the
So1u /8stoRobert -Ame the acquisition,”
th
0
d
* BO
From
a
.0
”
e
4,6a5ti Diamonds.
oBill’s
th PryabogGood
ric ad dv
ab vice
rica Jain, CEO of Simply
w
ern 0Louis
TH
) Reich, and one
w rs father,
man
e.
ou s?
** Ot Mid-Am SEAL to ern J rn e
.7
at (4
Jew known
n 5b (rillforbe dayahe
T ve er
a me to Bill
n introduced
�� Bill and3oVinnie
he
erica Shin
ew the 19Je”weX
“I’ve
t it
• 2 and he rtisin tiser
*** Sp r sizes
el 01 Wlers:4
ing
��inseg. $ ON d vis nd M
/2e��lr20
�� and I��think
pa
y Nyears,
?
ry orld A cla1
avail and So
sw
Ge
over
the
said,
‘Goingitforward,idI want
you
ecial
7
ut
g
’s Fa ssic ��”)
�
ms
n
,3
��
**
ab
c
4
he
lo
��
��
e
price
2 c and
�� c 00S.0IT
le,
��They actually
ka pa e a
rnCorin ew ir Amer �� w
”
��gave
yo son.’• -ABilly
them.
icaof
ea
S 2world
�� $s ��
refleShFrompl
ge ck re
on x 4.5
5
n��su�� 3,4�
)E my
m
u
�� atotework0with
• Th
��
ctinsin3SEAL se callA life neweHerb
A
0
cc��es��
r
a
4
s
�
in
o
d thsee Simply
for mll liv st me my start
e spec
at page
.2�independent
gm
the�
Please
bao30cce ericec ” 4
s �� in
Gem
onto
5
c ge ff
��
ed
w
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
$6,4
MARC
H 2013
2013
Serv
ing
VOL
Vol
12
26
No.
NO.
the
Jewe
lry
3
3
Indu
stry
��
Mid-A
meric
in Ame
88.7
��
MARCH
a Jewel
By
By
Liz
rica’
Paul
ry
Pinson
News
Holew
s Hea
25
Years
RussiaIn 1890,
a
from Ralph
��
rtlan
States, for
• 1988-20
Air
being “Lish”
��
sassina
a Zanvil
www
1987. and
d
“A wherenew
Land) a Navy Morga
change
13
cial When
��
Newsp
life Goitm
tion
.mid
life
in
a
nationassign he to
11aper
SEALn went
the an left
amer
road. threethe course
yearspreside United
as “He
Russia s
ments talksa gemol
like
Dedic nt’s www.so change
Zanvil came
icaje
genera
about ogist (Sea
Ralph ,
��
Pakistain far-fl
of later
Venezu
that “My
to
man
welry
uthernj d
govern wasn’t
wouldashis
tions his ated
his Goitm the United
��
grandf
migran of
ung spe-in
family to
– ewelryn
ela n, Afgha
had
name an.
ment-i armed
the men they
down
news
��
destiowner t,” the
and
��
bly
ather’s
’s
gemol the
gave
Souththe
nistan,
classic
to The States
��
ers
the
.com
Irish had name ews.com
plete ogicalmost ssued withSri Lanka
of says
JewishJacob judge
��
aern
story
Robert
to in Zionsv
Jacob.
windo men, name
advancweapo moder
��
gemol what
jewelr
Bob Jewish was
Jewel
Philad
immigGood,
equipm
Russia
��
dent y
w
too. forryItalian
They
ogical he
ed nry.
n
elphia ille, Goodm Goodm imthe
trinket
rant
workin“My into
Indust proba,
vert Like
and McKin
portab He
��
that It’s an
missiocalls ent to
malespopulawhere fromInd. an Jewel-an,
men
speak g grandf
1
becausdied, ley s as
discus combamany
ry”
time. interes
Southern
“He
“high- com-le
��
��
in
and
stand Englis
for tion the czars Molda came
stuck e and was prizes.
much s
operatns.”
ather
a tanner
value
25 by
his t units,
ting
��
some the
��
Jewelry
on
to
��
with of the the fairshot
years. conscr controvia
ors
detail. Navy
h;
ended
Presicredit!
��
and
Ralph from
in
peddle
1971,share
chemicinstruc he y. He
��
the shootin wasat the
��
��
newS
ipting lled
didn’t
where spent
fair
the
onstrat Ralphis howWhat SEAL doesn’co��
didn’tup
d it He put jewelr g. closed
��
als. tions
��
the
beginn
1
��
he
tain
– and it
He
y,
he six
days t
He and under��
ing
was it
��
is
��
��
falo “At learnedmonth was spilled
At
ing.” it on his and it was 1988
and of the leaders 17, all started
��
��
willingin
the
sold. back was
��
MARC
the (in the World a BysAmy injured
class footba
◆
�
ties The
��
Crossr
- 2013
��
��
1901),
hip already .
��
little in a
And and
carniva
��
Indianin Ohio,Goodm
By
“fair” He preside ll
H
Minni
skills dem-In En
ward, ,
��
’s
that’s
��
Englis
oads
��
was
and
2013
Paul
��
route
Ralph swimm
l run he jewelr
nt.
This
ck crossro apolis. and ans
had Fair
track as cap��
part
a good
��
Holew
March ��
in h.
had
transcr also
��
��
of the to finding
��
ads,” “BackJacob had
aandtrue a yboothpast
teams
Buf��
er
��
Ralph
a
Unitedthe
long ipts.
2013 ��
industr
��
��
Zambez somefrom
ended family
��
veteranpicked
had by his runner
first Bob
��
then
gem. on Januar
��
��
for
Air
served line
��
being “Lish”
one In
��
And, solid assessmand
gallant
��
i River.
��
and
��
��
y States. Union says. it was up in
up y said
throughim
1987.diamon
the
��
��
undergof June
in of family comin academ a
cancer ly CorinnThirtyPleasegoodbtheto
a Navy Morga
��
“That the
Land)
157
It wasalways
��
Station
ent.
d rough,
War Navy the
��
��
1972,cial When
Of
work.
��
-year h
fi
fought e
��
��
ily,
o
��
��
hug.
assign
��
Herbst seeallyethe ne
was to militar membg from ic
��
a
��
��
plete
had city
basichand-p Ralph
the that
��
he toRalph SEALn went
friendsco-woleaving battle
industr to
He
raisersgood
��
��
��
��
his fight y,
She in athe
��
ments talksa gemol
icked
gemol what
ers
, lost Goodmdiffere
them. final 157
��
��
��
a
smile
genera in enlistin
stops
her
rkers,
��
�
spirit.transit place
(Sea
y
��
suppor
that
about
��
sad,
her
��
cut, only SEAL
� ��
On the Road with Rob Phillips The Techie Road Warrior
39.7
5
ore
��
lud fo erin
��(reg
s ths of
ial ad
boothss autiv -co
Sout
��
info
rou the$2,6
��
ads
to J
.$
es r an g
lo
��
at th rmation
��
�
• Mus hern Je rates ab
ghA JCKu4t 6
:
m ra
t.h.2 ou eew
e 3x
E��x��a �� 5,340.00
w
ex a “G
ollufo
r w eolr
rate
n ds
• Rea t run th elry New ove are
ce ive
)
Lae p5
��
less
t th
ree
( Tw ��m
on
pt
r
ple
ch
15%
s an
s Vrodu riter tyhsN) –e(one
ion us a
d Mid ly for cu
agen
dist our 20 CONSECU
Th$1 oenes
In
s:
w ad
the
ribu
cy di o m
st
all
Pin
-Am
lohwo egact/s who lists to
kVE
ou ere’s,935.7
p
scou o
- Th
tion ,000 re TI
y lo
erica omerBy
e
p
s
w
Paul Holewa
m
e Mo
s
n
nt
w
r
r
ru
t
on
ad
.
p
, 4th th
Shvic ill ice er iss
at co
rga
Siz
5 ric
Je
nn
Am ad nev
w
mons
rres ers for nite Mithlliosna of ad welry N ing ad
oewo wr is ue
Don
ve
eo
e
thin
e
e
4
po
is
s
r
s.
ew
$
r
ire
F
it
r
f
FR
boEE
ica tis be
Th
ndin cons
f$
ayno e a 84 for
ullBOhis
s. Tan inand
John
TH wife MelisCtoh
1,0
g trad ecutiv e fourth
Call ’t miss
dur pr 0 p
Je ing en
P
H
a
sa,
owners
of
Little
John’s
Derby
p
n
w
e
ww e sh
ch es er
th
00
ge
mon ads ar alf
tu
e
elr in S a m
oo s r ad
.00
e FR Paare retail
ths, &
Pawn,
rebels t lesa actbVlic
or e Elesa D is lim
or
• 1 w.mid ows fo Jewelry
Q
y
o
e
s
EE
*
u
1
pl
o
N
e
u
a
ing lea
@
!
!g
it
r of
ic
a
m
y
il
us bo
onsorts.
armanage
e low They
se
*
ters e and market Lgisett s sout e Ptrions ews. thern cost
For ail ele lon at ed offeaers inmpericaje their
nu
pr
e
,
Louisville,
Kentucky-based
h
t
more sa@
Je effe
33
ice! Pa
r! rin we
we ct
ge that are $9,56 arted ernje sidenfour a
store in ways
info south 6-389-1 t • 8,500lrynejewelry
lry ive
$6
ws.
to the steadfast
rma
,2he5 0.040 . SPwelry t of S ds to
re counter-culture
Ne wa
co
e
Sout
*p
de m
ws y t
0.0Je ” X $ ECIAne ales tal)
rom $3
tion rnjewe 950 aadvice
rn
of retail jewelry experts.
rs
oti ,91
@S
or o t
0welry Ne4 16,4
lr
visit
JM
on
Lws.co , Ele :
among their nonconformAJew
Mid ry
ap 0.0
elr
sou ynewsChief
0 ($A3ws,9/2”60.0
m sa D
yN
ist.c tendencies are positioning plies
ew
the
o
C
s
f
o
to
il
�
0
o
r
9
m merchandise by price
eit ��$��
33 lon
rnjetheir store’s
2��,6TUA5.0ur
h��
6-3 at
er ��
welrand airing TV commercials
SJN�� 77 L 0 co
points
89
C areyunconventional
.50SIZ lor
or �
-19
MA
to say the
tact news.c
Ele onthat
ad
C
John Tan, aka Little
JN John, ownerEof)
50
on
sa least. So
oam
T
ly
RY
andioned
Newith her -Leann
SEAL When
the
ogical he
men was in far-flun ogist
for
lives. contrib but clients
an nt steps
and
tional Vietnag in
his a photo
vert Like
ted
in
trainin to
page She was
At ASH
Class trainin he Ralph 16
time
ology, Corinn utions gratefu fammissiocalls
men
spea true localwelcom
turn. m
discus
gradua being
ber
opp combamany
in g desti#66.
g.
and
Theand w wafriend. e 32Rubenwillandstein,
unique e’s
be Husbancomm
Septem
ns.” “highmuch in the
east of missioHe g, Ralph ted onemade
s his t units,operat
fund e
his With
sadly
createdher value love to l for
of love I Dia
Goodma d
took
upper
and Asia
passiojewelr of their
ors
the early a worldber to share detail.
Navy an
and unity
missed
was from of
Ralph from
gem1975.
art
SM ys
left in ns througpart
client
his
wife,
y (CHIC
phy Brook twenti
n
that upscal
n Jewelr
What SEAL
culmin
is
in part
serv & rommonds
the the
for design
has doesn’
how
ism. and s Institues, open
e, co- severa
in
SEALnext hout a num-of
AR for GN Jewelerands.”inBobZionsviland Rose-M
y
AGO)
Ralph to
hedowntdays
becomeclecti ated handit But
were Workminore
SouthShow
ice
him
all is own in t grams
l innova
te
s forthree
By
c gallery
into
attende in
likes in
it willing e a indepe
T Je cojewDia le, Indianaarie Goodma
endearstarted
choiced in of Photog
Liz
ma anc , stylish
is
has The
mainst that
the years
Decatu
photoj
even to keepin
catur ed Corinn
Pinson
SMAR
new
d
.
ndent are tive educatannoun
first
ty
rke e enh
In SMAR
Ralph withbe activeg withs that
ay
and
neighbherself
ournalrawemm ele
busine
e whor, GA.
mo . Photo n
T
the
jewelrdesign
ima
follow
ting
SEAL found these in a
know “Corin ors. toNavy
ced
benefitimele
person
session
ss
T Show,
ed ion prohas
their
lryitm rsndto courtesworky ofside-by-side
her Pier
warmt ed
ss
ideas y retaile
ne
(with
to
note
himselnew
in
stra ance full ges ingheawentsthroug
elry ASHI t of romanevokesASHI
full
was ginnin theDe- on
job. that
in
Februa
with��
its
held at
rs help
show speake
all h. A of
Timele– and prides
f backchallen But
Shen forlea Matt Bowen.at Robert
Diamo
hundrece
a joy
April at the learn
second
Interna
teg Ralph
ways, generovitality
– sweep
Friend partne r the
g educat
is fantastss
ges,
h ry
its
SEALRalph
Schoo tional she
itself ds images ing nds’
ow
ExperiNew toon April ion 13 Chicag2013
and show’s
iesnation “Lish”
confer s”
time. SEAL1984. with
elegan 68-pag
t to gern
and
us
and
rs
retired for
the
confer- 15,
themed l for
on of indepethe feeling new
o’s
course
gave force
was
- called
team At
ence progra 12).
has art of ic, complce
ence. - during
compa s
e 2013exquis
30,
ly a
Morgan Please fromanothe an
our Comm to
Ch
ence 2013
Exper
is what
Russia s
of
trainAreas, ms
Bridal
ndent
ind s ahat
s key– are produc fine
the
like
you shop-oauction South
itely
ny breathRalph
bethe “SMAfrom
includ
At ASH
ExperiLocate ience
activer three activeunity
Area
ASHI beautifed jewelrementi it’s Bridal designjewele
, Venezu
intend
Pakista at a 9,000-f see SEAL
ica
a bonus
-Angieenjoye wner. . She Africa
pre-sh RT
taking Catalo
ep ea
–
concis ence d
govern
ng
about. Collec
y
Experi and
e
its
wasn’t
duty years duty
s to
two
on Areas
the
ully includ and
latesthas
She wasn’t - Corinne
ed, r clients
actiona e
ow
had
Hale, d having
page
popula ence the
beau- g ela n, Afgha oot-hig
truly appealing limited compaThe
Q&A
impart
ment-i
go d wi
en
and
Areas the
in
enh
and “Corin
was
armed and
tion finely gemol
Gem
leave blesession
1987.
mere- I Dia
. the
keting r
28
Herbst
jewelrASHI,public hit
Holida editionny’s Bridal
show
Area and
stoppe lovely ne custom in someo
for ssued By withSri nistan, h elevatio
refl
de
craftedogicalmost
the ideas s that host
ence , Bench
ation. the ing
indepe y
a premie
mowith
was er yourancne
Mia Lanka
floor,
of
mark as y Magic s. emphaCollecects
join Appra
The buying withougive themed
manuf
advancweapo
Areasand
moder ,
presen By
1971, n in the
town d in
integra ndent
nt th
well,
the jew- equipm
Lizand life.” e
Other
Katrin
such
Cool Challe
Corinn
Corinn her
ret
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
�
��
and
lery
the
husban
�� area.
friend.
sis tion
isal
retaile
��
�� INDES
��
Area The
Pinson
same.
onstrat Ralph Panjshi
��
this
ed nry.
guests loved ce.
n
��
t having
catalogon
a
�� , INDES
Storesnge, ever��
in
7
doesentDr. portab He
�� d,��
tain
the artwor
We warm
is INDES year.
��
yearse opened
r Valley. e was
ing
Arthur. �� IGN �� rs
ASHI
was
Mar- ��
to Catalo
��
‘80s.the industr
bringin
From everyth
to Christo
�to
s that beauty k
cialize IGNbased IGN
and of
leaders
Experi ��
often
le
Experi
so ofshop
�� Alexia ��
��
ago
dollar pioneecom- pher classthe footba 17, already
��
��
full
elry. s
ASHI
��
g Diamo ored Her
atg evokes
Experi
�� after��
ence
less breath
in magazon conten
gemol stones naturay back
Alexiaout nds’
class compa ing Please
��
of taking
preside ll hip skills
pick Retaile
fine
��
��
ring in W.HeHartne
Gal-��
life
��
ny roman
ine,
demence��
and
ago, newogy drove ��
tional gems
��
startin
in
l interes
. sweep
Pleasethe
a seewas
��
��
nt.
rs and design
whicht from��
track as capny a multi-m
��
the
big
efit intend ce and beauty
��
a good
right
��
��
��
ed
but
to
ing
certifi
Bridal ��
��
can
g
tt
��
her�� t ��
SEAL
��
offerin
a tourma
early ��
��
forminGemstfor investo
see
��
it wasn’t
way.
teams
jeweleof its s to – images
feeling
lines learn er spePlease
multi-b
��
��
��
��
to
in
cate ��
Smart
and
��
��
��
obtain
illion
��col- ��
one
��
g
pagerunner
jewand
��
cations illiong USA
r hundreimpart the see timemany
��
lines ��
��
��
��
��
��
��
until
��her
��
Partners, worldsitely ASHIclients ds
��
page get how��
��
28 and
for compa
��
ways
Corin mine
��
to ��
��
of
�
years
compa dollar Global rs Interna
��
��
a elry design prides.
she��
25 tips��
��
��
indepethe
��
��
��
��
global
on � ��
��
ben- - ne pagein Palom
visit-��
��
��
Collec– and ed,
��
��
��
��
telecomLink,LLP,
ing Recen . ny,
ndent
��
��
itself
��
��
��
��
his
��
is
its
finely
��
��
20
��
showinafterno tly
ar, ��
��
��
vision muni- a
what tion
68-pag
��
on
��
��
��
��
��
��
��
tional g
is
�
on I spent
��
��
��
��
��
it’s reflect e crafted exqui��
is
��
��
��
fantast��
��
of
��
��
the
2013 jewal��
compa
��
about. s
��
��
world- Dr. enjoyi a
��
��
��
the
��
�� ty ��
��
fascina
��
sionalvault
ic, ��
��
Bridal
ng
��
��
Hartne
��
ASHI
��
ny’s
��
��
��
��
��
��
The same.
��
and
��
Dr.
compl�
a
��
��
as class
��
�� art ��
Christop
��
��
history
��ited
��
��
he
Bridal Timelesive, Diamon
� of empha��ementi
treasurtt’s private t- to
��
��
��
��
gem “My
ASHI
beautif ds
��
��
��
excep��
��edition
. traced
her
fine ��
sis
��
��
mento origina
Collec ss
��
��
of be confus Hartnet
Holida has ��
on��ng
��
��
ully is renown
s. ��
his es from
��
��
GIA
Otherjewelr��the ��
��
��
��
the ��
r was l appeal y
erythin
��
��
profes
tion elegan crafted ed
��
produc
��
��
t,
ed
��
��
y and beau��
��
��
��
Magic
� ��
truly ��
Fresh g fame). with with
catalog
��
Leo and
artwor ce
��
��
bridal for its ��
ing
FEATU
��
ed ��
��
��
��
lim- ��
��
��
��
Boyajilifelon
exten��
��
public
1978 out about He Bill his wife
as
��
hit ��
– ��
��
k
� ��
s
��
��
��
integra lines.��
�
Brad
��
well,– are ��
includ
��
��
��
��
RED
�� that��
��
sale I boughof gems taught Boyaji Linda
��
��
��
��
an g ation.the
��
Chuck Huisken
��
�
respec ted ��
��
��
(not
��
��
but beautif ing
��
gradua and
��
ASHI, ��mark
��
(second
jewelr
��
them gems
� ��
David Koehler. WRIT
��
me an
��
��
��
��
��
��
jewelr
��
t
............ ERS
ted ��
with ASHI ully ��
Bob Ramirez
��
� ��
��
��
indepe
my
��
y ��
becaus from
aroundfrom $25,00 te the trade.ev��
��
a
��
�� its
David Epstein.
name��
��
school
.................10
native
y compa��
has ��
��
manuf premie
left) Bill
��
on
ndent
Leo 0
��
............
��
latest
eI
� ��
Brown.. ............
��
��
of
��
the
and Warren.
..14
in ��
��
��
��r ��
made Brad
Chicag
acturer
Leo. the entire
whole-in
��
��
��jewele
��
ny,
...16
top and shoppe
��
diamo ��
Diana three
��
............ .....18
��
��
��
Simon..............
JSA
��
like ‘Some
JSA
only
a trusted
��
��
retaile
o.
George
��
celebrat
��
Please
rs,
Jarrett..daught
parcel,
Midwes
��
��
��
Disapp
servingnd ��
...20
Educaticelebrat
clarity the
�
........22
�� is��
��
small ............
rs d
��
of Brian aProut....
ers.
�
Madison t
NRF
a fully
see�� and��
wrong , gems,’ the Barfield.
��
on es
��
I confro............
WJA es 130th
ointedin
��
....26
��
the
Meet
profi ....29
��
Ashi ��
Federatreleaseskey 130th
��
dealers
............
you
�� widely
.’
cut, I protest
............
to
��
Jeweler the Jewelryhosts anniver
anniver
Stuller, ed
page��
nted t 31
jewelry
PleaseknowLeo
tepid SMART
Morgan
the
��
On
��
sary......
Insuran
What’s Gemvis
respon
s Mutual Expo
��
��
30 ��
color, ed. didn’t ....34
2013 Show sary......
What’sthe Move....
��
��
see about
ite plannin photogr .............
Kamele New......
��
��
‘The
retail Chicago.............
��
ded,
ion ce appoint
earns Milliona g
Pink
Classifie New......
��
Classifi on
clarity ‘Sowas
��
form
��
big aphy .............
............. “A+
��
all
............2
introdu............. partners sales
page
’s
ire.........event lecture.
ds......... .............
��
eds.......
Superio
new forecastsuccess
.............
��
in 2013..... .....2
14 and now
ces ............. ship......
Chairma
��
Chuck
.............
........4
�
.....6
............. .............
.............
r” rating...
..........24
cut
Karma .............
.............
�
David Koehler.
��
.......................... ............. ............. .....6
Brad Ramirez
.............n........35
............. Collecti
��
.............
.............
GeorgeHuisken
��
............
.....37
.......................... ............. ...8
.............on.........
��
24
............
....9
........40
....9
��
Bill Karat Prout................
.......................... 24
......................42
...10
��
DavidWarren.Corner.. .................12
��
Brad Brown..............
........3933
.....45
...........1.17
��
Bob Simon..
��
Diana Epstein.
....................23 8
��
Brian Jarrett.. ............
��
...26
............
��
Barfi
.....30
��
............ ......32
eld........
��
....36
��
.........38
��
‘Little John’s’ Big Success
Galatea’s Chi Huynh takes The Techie Road Warrior to Vietnam
full
A GA
PRSRT
US
STD
POSTAG
PERMITPAID
E
ATLANT #3592
red
Featu
rs:
e
INS
IDE
INS
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
ERS
�
RED
FEATU
WRIT
IDE
�
��
ste
ail ady
ers
nds
service, stylish
ma images
rke
ting of lov
stra
teg e & rom
ies
anc
Write
but
A GA
with
acturer r diamo
compa ted
jewele
and
ny,
servingnd
name widely a jewelr rs, is
a fully
trusted y
See
in
respec
Ashi the
page industrted
DiamonASHI
y
39
extensirenown ds is
ve, ed for
beautif its
crafted
ully
bridal
lines.
PRSRT
US
STD
POSTAG
PERMITPAID
E
ATLANT #3592
My previous article discussed the cloud fax
services that allow you to always be in touch, and
with the convenience of all your mobile devices.
This time I am going to share an adventurous experience on the road that also turned out to be very
inspirational and moving. The destination is Vietnam!
One of the companies I represent, Galatea,
took six sales reps to Vietnam to see the factory
and tour the country. This was over New Year’s
2012/2013.
We had just come off of a very successful year
and our illustrious owner, and the jewelry industry’s most creative designer, Mr. Chi Huynh wanted
to reward the company’s top sales reps on a ten day
tour of the country, from top to bottom. This included the capital Hanoi way up in the north, to Ho
Chi Minh City (formerly Saigon), to the far southern tip of the country, Soc Trang, where Chi has a
home and has built two factories employing over
two hundred workers.
We also visited the company pearl farm, about
eight miles out into the South China Sea. There we
watched as divers pulled oysters out of the farm
that had been
Please see Phillips page 8
$4,1
th
ANNIVERSA
5
JC
K
Ma Las
y 3 Ve
1 - gas ��
33 June 3 Show
, 2the
6e- andllRobin,
Louisville, KY-based Little John’s Derby
ary
uth
D
il
n H loLike
rn3J on atowinning
da 013Jewelry & Pawn.
n Batman
ymdynamic
duo hit
e8
y
wecalculatingly
an 336of-38airing
formula
9
lry N ! incrementally building their busi847and cheeky
-commerness through the secondary market
cheesy
ews
-36 9-195TV
1
3-4made 0“Little
/
9
cials that have
John”
•
M by buying gold and diamonds from
529 98elepounds)
(he’s 5’-2” and weighs
sa@ 5id0
-the
Ampublic. In those early years as a
•
��
��
��
��
,n
ot
Chi Huynh (L) and Rob Phillips pulling oysters out of the South
China Sea at the Galatea pearl farm.
bo
th.
tary
s business
eri owner John was extraorn@s outhdinarily
ern caskeptical
Jew about spending
outh Please
je John
elrpage
y 36
ern wsee
jew elrynew Newjosin
:u
elry
new s.com s on
s.co WRITERS
FEATURED
Mobile shopping trending upward........................6
m
a household name in Louisville.
The couple opened their jewelry
store and pawnshop 10 years ago,
INSIDE
Visit us at Booth L-2
What’s New............................................................10
Atlanta Show offering GIA Dia. Grading class....28
StarCraft closing doors after 32 years................35
On the Move...........................................................38
Gemvision Matrix Design Contest winners........41
Classifieds.....................................................42
Brad Huisken..................9
David Brown................24
Bob Epstein..................26
Diana Jarrett.................29
ho
t!
%
Call our office
for detailed shipping
instructions PRIOR
to sending inserts
336-389-1950.
Insert your promotional fliers in Southern Jewelry News and Mid-America Jewelry News!
Simply send us your preprinted fliers and we will insert them into our publications.
Please call 336-389-1950 for more information on inserting your flier today!
JUNE 2014
portant
!
m
Ne
ws
ISSUE
DEADLINE
January
February
March
April
May
June
July
August
September
October
November
December
December 10
January 9
February 10
March 10
April 10
May 11
June 10
July 10
August 10
September 10
October 12
November 10
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
IMPORTANT NOTES REGARDING INSERTS:
Inserting Efficiency - Efficiency or the accuracy of inserting is determined by the quantity/size of the inserts,
the jacket or publication and the mechanical process. There can be instances where an insert is either missed
or multiplied. While SJN/MAJN will do its best to insert at 100%, it can not be guaranteed.
• 1 1/2% spoilage should be added for insert spoilage with standard inserts
• 3%-5% should be added for single sheet inserts as they are more susceptible to multiples.
• Non-standard fliers may have to be hand inserted. Hand inserting will affect the price.
Fliers requiring hand inserting will be quoted individually.
Rates are based on 1-2 page standard weight paper inserts, weighing less than one ounce. Larger inserts must
be sent to our office for a quote.
Shipping - Please call our office for detailed shipping instructions PRIOR to sending inserts 336-389-1950.
- SJN/MAJN is not responsible for inserts that are not labeled according to shipping instructions.
* This rate is for a standard sized flier weighing one ounce or less. Call for a quote.
9
pre-press specs
Important notes
+ regarding ad material
Sending files electronically:
• Smaller files may be sent via e-mail to the address ads@southernjewelrynews.com.
• Larger files can be placed on our ftp site, please call 336-389-1950 for the log-on information.
Include All Supporting Files
• PDF files: All images & fonts must be embedded
• EPS/PS/TIFF files: All images & fonts must be embedded
• Native files: must include printer fonts, screen fonts, graphics, and images
Digital Specifications
• CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
• 300 dpi resolution for grayscale and 4/C images. Scanning of line art must have minimum
resolution of 600 dpi.
• Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate
dot gain
1) Southern Jewelry News / MidAmerica Jewelry News is MAC based. The
primary or preferred file format for all
advertisements is Adobe Acrobat PDF.
2) Be sure that the total ink density
of your ad does NOT exceed 240%. Inking
over 240% will cause offsetting and blurry
images.
3) DO NOT use built black type. This
will never register and will print blurry.
4) Keep font (type) size large enough
to compensate for dot gain.
Disclaimer
• SJN/MAJN is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
• When SJN/MAJN converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.
RECOMMENDED GUIDELINES FOR COLD WEB PRINTING
1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint
boxes and color photos look bad even if slightly out of register.
3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a
minimum of colors to avoid difficulty with registration.
4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for
legibility.
5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image,
make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The
surrounding tone must be dark enough to ensure legibility.
6. Drop shadows should be a minimum of 3 point type.
7. Knockouts work best in solid color.
8. Avoid using 4 color black type or rules; it will never register completely.
9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
10. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is
difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
11. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more
apparent.
12. Remember to factor in dot gain when looking at tint blocks and photos. For rich blacks 20-30% screen of one other process color added for richness if
desired: Cyan if desiring ‘cool’ and Magenta if desiring ‘warmth’. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.
GUIDELINES FOR SEPIATONES:
Sepiatones are grayish brown or olive brown.
HighlightMidtonesShadow
Yellow
2% - 5%
20% - 45%
45% - 55%
Magenta
2% - 5%
20% - 45%
45% - 55%
Cyan
0% - 3%
10% - 20%
10% - 20%
Black
55% - 75%
30% - 55%
55% - 75%
GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:
These readings are only a starting point, adjustments may be needed according to the type of original. Hue’s may vary depending on substrates. Press
inline conflicts may cause inking variations.
HighlightMidtonesShadow
Yellow
0% - 5%
20% - 30%
40% - 55%
Magenta
0% - 5%
20% - 30%
40% - 55%
Cyan
0% - 5%
20% - 30%
40% - 55%
Black
2% - 10%
35% - 50%
65% - 75%
10
10”
size matters!
we are the only tabloid-size monthly publication in
the industry. Our page size is an attention-getting
10”x 14” while other publications have scaled down
their page size to cut cost. Our tabloid size format
demands attention - BIGGER IS BETTER!
Strong. Effective. Impressive.
D AZZLING
Diamonds
Moving Diamond Styles
D AZZLING
Diamonds
Get “Moving”with
Dazzling Diamond Deals
Amazing Savings
on Everyday Classics
MAY 2014
1
BLACK FRIDAY
Dessert Diamonds Sets
Diamond Steals & Deals
Stylish Savings on
Brown Diamond Sets
GET UP TO
60% OFF
14”
Big Savings on Big Looks!
Vol 27 No. 5
Forever Amour Diamond Set
May 2014
FREE GIFT
WITH PURCHASE*
Twice the LOOK
at 1/2 the PRICE
Naturally Yellow,
Naturally Rare
*Minimum purchase of $399 from this flyer
Also Available in Sapphire & Blue Topaz
This holiday season “Build-up” your store’s exposure
& convert more sales with IDD’s Holiday Campaigns.
Big Diamonds Steals!
By Amy Minnick
Dorothy Vodicka
The Gem Collection
Tallahassee, FL
the street.
with the retailer
By Liz Pinson
From Print to Digital Tools, Social Media Options, &
POS Materials; we’ve got the “blue-prints” to build a
SOLID marketing Structure for you!
INSIDE
D AZZLING
FOREV ER AMOUR
Sweet
flocking in!”
Diamonds
C R E D I T
New Diamond Quality Added
Sinful
New Styles in Color
Stylish.
The Promise of FOREVER Begins Today!
* * C ome n it y C apit a l B an k issue s t he Idde a l C ard C re dit C ard Accounts* *
Sissy’s Log Cabin
treasures.”
On the Move................................................................33
What’s New..................................................................40
Classifieds..........................................................49
CONSISTENCY
VA L U E
SERVICE
8 0 0 . 6 2 1 . 1 1 6 2 w w w. i d d j e w e l r y. c o m s a l e s @ i d d n y. c o m
JI S Mi ami
Stockbridge, GA
Visit us at
JCK Las Vegas
Booth L-2
What’s New
< page 40
FEATURED WRITERS
Bill Warren.......................6
Mia Katrin......................14
Brad Huisken................19
George Prout.................20
David Brown..................22
Diana Jarrett..................24
Brad Simon...................25
24K Corner....................32
Brian Barfield.................38
OTHER PUBLICATIONS
11
1
ws
S
y NMJeEWELRY
r
l
EW SOUTHERN
e
i
w
d-AmerNicEWS S
e
N erica J
Y
a JewOU
R m Dedication and prayer form
MEiLd-A 143 year old jewelry business Retailer RoundtableelTrHy News
1
S
RY
NEW
EL
N
ER
JEW
TH
SOU
MAY 2014
14
20
ly rica
Ju me
Jewelr
MAY 2014
y News
y
wa
ard
ed
arn
e
ess
ucc
the
ay
ther w
any o
ave it
ldn’t h Minne
u
o
w
y
sota je
nd the
h
weler
ER u
TH onds - Do
U
SO s Diam
–a
ss
pper’s
ow
t at Ta
ead y firs
il
Its ’sM fam
gla
14
LY
20
GU
Mid
ST
4
-Americ
20
ST 201
14
a Jewelry
r
AUGU
News
ajo
a m r old Serving to the Southern Jewelry Industry”
y
in
“A Newspaper Dedicated
Vol 27 No. 5ore 3 yea plo ut
May 2014
the Jew
st a 2 -em . B
elry Ind r
4
tail As self g off hen we ry in
ST 201
ansust
Vo
VOL 13
America’
e re tad. into ayin ter w em
AUGU
l 27
.com
clients
NO.
al
1
ws
his
th
an
5
p
la
s Heartlan
an
e of other.
No.
psc rtl
Atl ap e rs und welryne
r; som
other,
8
d
me
’s Hueain le to bo yearic
foaje
answe y, some the ly of each As a
g ti ht
y.
erica anmall , thisemed da
tw meer ptc yin ug
one wa dependent ily first. ndary”
ly partn kru ly tr tho fine, w.mi
y in Am
“In
t se
man
www.m
red famas the fou w
ust
ww
on
“I be
idame
t
answe
kno
Industr
Ind
men was his g ban a real ug.
ram
SJN wants your opinion for our
Retailer
ricajewRoundtable. To particiwe all we have tha ss. We all
lry welry
it and facin was Do g to lf sc o.” y,
eJe
mind.
elrynew
By Pau
s oin yse d
pate
and
a picture
result, our busine goals in dec
e es at
il
th
eew
i- simply e-mail your name, store name and location,
ll
s.co
l
h
g
J
Hole
g
m
e
m
to fa
wa of
to
m
lv “Th reca as
ke
tion
By
n
to bill@southernjewelrynews.com.
We’ll e-mail you a quesServinthern
the sam can ma dof
e, aBy Amy seMinnick
eveyourself
w nd hat is
”
Am
have
we
An tions, and you e-mail us your response.
u
Thirteen
me, ing fou ut w to h , Dav 5 D yM
rge
ether.
years we
So
result,
did not
.8
ago,
for eryth en I ure o ack ther 198 wel of
inn
As awha work tog ’s in cha It’s
stay in
the L 13 NO
Je to be
son
b but
Longevity
ick
th only
Vegasions andt happper
Brady, a
ev isd not
bro something
fig rare,
than Wha
t lead.
“A
d in d eriod ave
MAY 2014
In theone ened intha
sales asso s.
d to VO
to ing goes
an s antrends,
his through
New
an ngsociety
low Vegas
p
30 t Show
admired. The faster
the
attended
star
ciate at ugh late
1990
rn
Vegas
coming up,
ate
a With the JCKreta
ta, ond an a d D
s, Caro hadQ:
all fol
Excl
a Jewelers tho
sp
bli Tu askedof an
dic
l
Jaco il ow years ted
canusiv
ner duri
ely
greater the accomplishment
tl people
ap
ays
us.”Diamalw
iam who
for we
eg hstick
e an 2with
6
as and why?
De
Children
ng a JCK
onds
er
bson ners ago list
d for
what’s on yourthopen-to-buy
ug to A Jewelry
s D is b
, nt and
a
er
e
(JFC
Las Vega
Ded
is
something. DouglasDoBrothers
’s ) has
worke per
The
e ugla . Th uginasTroy,
gala
mitme comag Alaap
team year hit Mar for in goal
Tap.
comdinov respect
icat
come true.
o orn as
s pyear old
sp
gan
oa 143
Since then event was trans s Show
a
m
de
m
ng
bama
garners
tremendous
k
chi
.
D
D
w
la
nity
ed
Mi
ribb prou The new an pe ore
b r
stro
g
form
Carol has
Fine
Pinson
Schaefer. The most rece
Ne
vidfrom
worked
to
to its s. “Commu core
ou
very ative
dedicate
company. Passing down
to the
nds &
was one
nt wish
thei on on dly hu leve d Rhondent
By Liz
s fo generation
tionfor Caro
with
“A
d her
add l. of our
necspar
sban l of
granted the S
ry cces see D
Diamo troit area,
ar-es of child her store’s
Dorothy
Vodicka
cu
rk
r
con
’s
Up
nd
p
Exc stor the t th
t
bee time and
to Jacobout
per
next, this incredible retail su
jewelry
store has its roots
a
until June
De
owner tonity, Ma
fewer
is par ’s. We
To d il with ren confront
teenager
e d an real a
gr
At Tap the metro
e,
ase
The on
GemhaCollection
mu make ent
he
d
ing dead
enjoying 2012, Jacob
in southern plantations and Paleneed to make a living ble. , an true
em the wish
rn
in
ily. No ly inly nge, Cum and bright d w ity
Tapper
blesse
ly olv
boys his
ma lers the help of the
n Jewe
was an
inv
Je
the
stor
diseher
e at - ate and have,
Tallahassee,
reJewelry about fam are active three
age enga basketball and
wel
an FLberl re-ope oran ife
activ
dta tio eMin
after the war. It’s the true example of a small indeAssociati
tun
A ases com
s
s
an
trep er,
when he
other activ e
they e, bu new d
ge in. All
ta/N
un loca e’ll Foundatio
ry
ge
ni
on, JFC nesoDN
are for e iness we munity
it’s all ht Tapper family’
en th e
mily doing business the right way
we Dak
wok
Ind
W
Ro for
and thelieveorth
pendent who’s
t th look cele d Dia ng of
is.
fabeen
otabus
d
the
eig
com will
on his knee e up on a sumthat changed for ities
an dfa ad
”n.
of (Atl ’ve hato
us
Make-Aer an m.
than , keeping a daily bas CEO
m
buy one- br
ith
Sinc
ing the t of the “We
faJaco
in ran is tr nan
try”
mer day
.
terms be looking
ail e s.co
an awfully
d e en and fe ated ond
) wlong time.
Sou
er?e becomingselactiv
par
f, my - in hav ngWish
Wish
with a lumpb
We S tacolored
an.mFoun
up eir g ed h rst te an
us in had. precious
volved running on rd, the first
orm el
“At first
subu on thstone
th
of-a-kind
hig
left the time came for Charlesr Bryant
Ret namDougbei
my
ew
talk
no
ped
D
Mic
w
er
e
wa
in
datio
fi
h
of
ig
we
s
When
with
the
n . field, affi
m ncipal n throsist
hel
and
er
iam ce
pains, or
r
en e
nJ
re T
h
thought
rb) eirde-ous
the
stores ere’s Ho to open
we’ve from itsome
th t
from
ou ore elryt Blo
s items
seom
ugh the
Suew
suliateprigrou
really
of our favorite
overdoin
it
s g ily. s, op of th Mic rk fo sasked hasMak
e-ATh
elry
st inwWes
p mor
and emy
car
on
lasndto step out on his own and start
a living
succes ’s page 14 s do ond 1982 com Smyr impa eir
wife,
things,”
isthe
g it with was just grow
for e,making
major
t. aHe JFC
than
ver
staff
us, and the
M
je resp
uncle sul
s (2
rd’s
d his and his
E
tan
dow fam dow one ous wo cces .
w
says
or
m
new
th
tion
na
ate
n
signers
including
Alex
Sepkus,
Sydper
ct
of
at
bask
n
wa
sol
ing
deca
xc
w
m
my
state
Jacob.
he
ark s,
wh
thecon
rela
o
ea
r,
etball and
io hip
all de ago,
a loca
for himself he had only oneinthing
knew
Mankato
S
er uar lot about
thestore
nhe
the hang n C unity. , GA
But the
see Tap ney Lynch,
WayAlishan
M rial Mea 6 as fam ade a su stry to wh in 1977, Steven, Ho and his
closeting elry
ags
ntly,, Min
busi- Caro
eado
h the
Ja and
other
Yael Designs.
l and
7
uth s sim
pain pers
op’s fland
per
ilarly
yohe’d
ur sisters,
Please
o
mother
helpnde
epe
ent,
brothers
grown
ed wit hhave
to mak
Tap
first orneso
neu hur 192 roit’s id tr out indu led h store There’s
g M ter. - farming. Like his de
cust ne cobs goal e firs umbe
ta-ba
ht
so
.
r
o.
ed
sid
ind
sisyo
isted
ily
m
Mel
rig
(in
u
ers
sed
u
e
and
N
pre
ou
the
ra,
some form
,
issa Paa
rlan
on
e
jewIn thisw dayomof w
cookie-cutter
of designs
Pe up working on Insi
tomrohe’d
D
ilyail
t
7
Art op in Det rt d rved elry elry r hig h san.
yofamily’s
en Jaco
ailto bfam
us eacfour Mak
ill@
re’s no
was fam Wish
k to
Barba
the
plantation
decided so Jacob and
erener y &
h cusand
and vic
or
ith
ers as to and then open d
l2
b’s
to see a
e ep baced a busi- whether it He e-Ahis
ar
nts tops wit cam
said the Foundatio another)
sh ts in g. A d ca jew jew afte wit sbrother ti. There’s Steven. Thow
e-m f to shi
and fl‘who
can
it al
cheapest’
mene-m
Vo
atrade.
tors agre active lifestyle
b
only make
ed
M
fe
for
ow
ed
doct
en,
I
hi
learned
no
other
But
he
was
a
good
southern
u
e
day
w
tion
ly
w
es
el
ds
Pat
or.
rst.
ldr
n wishes Wish
ed
and grow
the
ry p ”el yo “When ou er hir
glin
Givan ildin s an th p in job nce sin wif
sy s.
s fi
ma,
path beautiful
on re’s
eve
e e,
rd and
s chi
at ay spieces
tality,
rs his
br ne
recip
to do addi with the fami
By
with
fath to the
ymoved
th
JN urging
d
g 12one-of-a-kind
uof
ient,ofJacob
r nes
boy
at Sthe
lmy
simfacyoes!
work
00 hom s mak othe rs
bu eler er in g u tail perie e bu mad re of Howa and Susan’Diamd the
n ea ow k
, Em
help
Pau
tional exam ly’s prognosi spurts, docunti unusual
ss,ilhe
Exclusively
ofan mother,
ick
Weand,
com
utif
Scha
ee ead dar o
te ul of ent
ter
ph
t to s. “The fou
w re win re ex th
ine
with
gemstones
made
by
A
n
An
s
n
er.
rd
efer
sq
r
o
bea
w
ex
b
e.
as
a
e
tan
s,
e
ug
o
An
l
bus
inati
je
(fl
se
wa
Diam
eth
but opte
M y
rk.gl Jo
sid he rented aycorner
in
city (Troy, ciAL)
p where
uarel shirt
s
sul room to
ca
f nes m g Ho
Hol
x-ray reve
pany anne
t
ons
ondspawith
cati l mov
his
saylive
Sta), kicke
Maou
us
d
M
re uesting a nes
ay ug rett wh é
in
ns fami
e tupre
to tog her, thebesam am
bump on
master
really
ful Gro firs ing de o busi ing rkare
t 20
aled “fuz and an x-ray.
D ra.(l-r)
ew
on crafts
elrs conon,” Mark
ing iopeople
y and idLeo
feet rtstand
ing d off his big
size
intork
andbec
settiup
as a him
watch
qngi
bri
, wrepairman.
my
alw Do e p ilers tég a
his knee
n ev
a
ic1,shop
ners Estat
zy stuff
’s Hav le si y arn wo Ma
foll ds
sully,- frien
rs rking day s get Ma
arrla
in
14
e,
siti
and
a
A
p
day
av
g
as
’t
were
in
,
con
m
h
je
ro
mem
h
,
at
il
”
wif
be
out
and
bring
discerning
customers
say
M
D
u
201 u faced
accordin
il chBut
er so reta p as
around
Mank
it
the bers of the
to
conc
wit one
Douglas Brothers operated out of this location in Troy, AL for Jaco or lo 19em
al s
rk’
By
pres K e je
in . Charles
obstacle,
all wo together,” res
,eriny ow
asn el
atntbig tran
92ent
a
Do ool. olesa fam e le years wife Ma
(w er no one came
store’s staff ato, MN-based
retaper
at
ment for erned and sche g to Jacob. Doc the
an er e’remem
catiin!”
. Rncethpts
erieyoncecommithme
eir ryfive ed a
manag
flbs
ocking
r su’s Dayexp
It h jew seen ther from uch ok ft
cept iden e P welry
Co
more than 80 years before moving into a new location downto ine
.
dule
ole came
t at all. Not
an MRI
sch wh h his reciat er 6 his
k- repair.
wn in
ith artn“Wto business all three sto ’ret at Tap
torihim
fact, no Cone
gr ss onma
to
p In“W
s
alof for
Cum
s nceon of negind
yeaalth
ardlustcuit
. The mag d another appo tors
thbus
rr year
we
rgia he’ ke o ved so m reer at le is
Please
y
), o en s
and s) an t of eterso busi
o a phac a atdee Q:
ro eetifor
the ug app . Aft and A. W s pday in the to be at
Lizstreet.
can; evenn,t theweemthe
ow ning and
ng remaibee
see Jaco
es ent lo s rem berla
rs,
rr nor
intnetic reso
ra thesidthird.
firsts day,
Finally a Bythe
theiyea
th l nor the second,
Pinson
es
try
mak y,ugPer
Geo fact, Unli mo out
ca s, th d h e
tewit
g atioou Malong
sibly loc
kn trai
have CE d Pa Perfo n (C ness
b page
h twoevhad
nd
thro ug
Ba Lau pre eler L
odSissy
nance imtail oug ta, G sin alked rk. “I
1985
of
ia
neny
r stteds to
ets compan
er ecout
ea ilfrom
I pos sampepin
le
20
eryoma
elin Jones,
Diam founder and CEO
in
d his ew
d ora
man
storeFonly to do
gh ’reor
,of town came
In es. ssly ith elry dip lf an som d
th
ghg thethnds
ei for
e nahou
way
e, into
serv seenO of tti G rman EO partIn the eop marktatiwon
Do out re il, D tlan ed bu ug w Ma much as
g. Log
and . K
an é J la,
labco or
the sho timroeuweay, to cr reta g sp ture
e,ed e
Minneso
ondCabin
Alt mbe
colw
an e
paccuracy,
year
frie r doory ne
e, su
as
tim le er w ’s jew veral se p of
wif in the er
7. ag
r s thofat199
m bin
d rtbusiness with
co
job, because
complete
“there’d
and
the th D
ta’s Ken withoutpeop
for s thSissy’s
the owner
passed
ab reta to A lish , Do
ays in of
dust ing
a lo Geo eola ce
ra
and rethatot the
e
Exch
le did
B back.
sult busi ate st
e. s and
t commit th
the
ou ts
s at eGrea
sa As he an
ho
s tha
ey Bluff, Arkansas
ing wha
viable,
ted ays ed orate ppo udin lite
the Pine
,
seam own oug se g him hel gues rk, h is
0
The
Thogoin’.”
not alw majority
ing
te .
eg “any
nd leaLgue
en if he bwas
a K.and
Kauttenthey
ange
in ved tab him
he forg
prep ry. B the ge t in lat C t (fou Conmpsonletttneyrsin
refent”with w
201
cl er on his way
Depof
wrecks
an out he askedPhim
Charles
Con ation ness arted
lew
eve
ilt se
Ostor crea
ressi
alke dnts
fe reon,
rela olid Forc llab su in
coul
ed ahea
o -iamocol
n d tbto
foundmhis
Hocomin’
and trad
to p, D tually onin h the llea wo of h m thei om
nd
rling
ut
bepar
em ans
in Sm
but the use
ar
mo y es on
we D g but also
h
d,taken
to s, sum at fixin’
sn’ euntsurv
a
wderstoring
PaulThe
t o different
d - and Fast e. ted an
crea
to aelry
two cept com man a sale
sm eve
man
i-Perfor
wa
ive.
man
had
the
watch
todchos
three
ine
hen
ad ng
, sel
oll watches.”
gene
sossting
bli , ac esti wit ry co e it ds com
life ed th noth and je r year pani er
:
ey rmed e co eral ore good
of
n .
“hybri
ne PAN Rin y By for
Whe
er
so
g
k
bus
th
m
ing
fo
care
a
a
th
ratio
e
yr
il
ca
k
d
re
lab
er
jew
livin
al
W
an
u
n
R
br
ti
ent
et
er
ak
al
G
u
ar
ns
e,
em
buy
“Our gran jewelry llof his
Ju
ar
na,
em col
justestate
g that
number-one
focus
is
and had s, in pany agem s trai
sid
a ng , A hav llat r st s, co ialsCharles replied,
thfami
V ente “I- think so, sir.”
w
ight hond rwar “Our at
eo tim em in
create was
s es)
dip q But dust m rew , his
mund
on pulled
hom
n se
repair
and
them
found
t (fo
bro
pan te watch
Geor
dfathshops
e’ pre
wai
for the
ri ay V
ate
jewelryno long
le none
n work
ei
er
e’ll anything
by
edate
“In The
ce
thellyof
d
brok lat M e in fo g coul elry of
and
ze ola
cial era fesfual be
erw
ng man
not
dowetlnysee
Up m moped
ver
was frie been 1997 , Per ent ning
o l tubeEst
wasabPat
Oer
e re or adiamonds.
tidoGe
for mm Veter ud
onlyspe
trends coming
him re. g in ire to the store .
jew id
estHe
gia
du d du s D d J4 g co in th r card matoutToaddlarge
r th
goin
ces w nyveretail jew
inrculoYet,
rewouldn’t
n erthe
s wrun.
hav
Jaco 32 ye With e vi
otihisinjob
g eascoanroen(CE
for
wrong.
the
watch
still
told
road
d
an
rd
g
ese
suc
pocket
watch
he
used
in
nd
o
tu
er
sis,”
on
r
an
to
n’
o
him,
s
F
ne
es)
il
son
el
n
and
on
r.
be
co
Th
-m
be
in
in
ce
m
g
ry
el
and
)
F reangem
ha
of
says
ge
e
eb
fu az
t un s indu . Altho form conn
fo pro er
p t w Jewe
di
d
ta pts
h eran S an ket ces unte ital
ss ag
io Dav
des in his ust
R Th
twmp
auto
bson ars one thing that re- befo
hugely
lry inCo
Peters
the ma
affo tuDale
atani
tCo
ig
th
eler ont theersAlabama-Midland
rence
Qbody
pro Railroad.
v
ice
wan the odel and
hecity
x his
watch
he’d
spread
est , pu e ar al, th ruar find ve
e the word
to
ri going,
re an
is
to pas
’s ry. ing
gineer
He
told
been
have
arTho
do trendCharles
the
til for stry
mps
getheon,
recould
ug an
difthe
am ug’s reap t to ind erat er
o fi
ola
rs and By Liz e
Vet e SP mar pie co d dig
W
y
des hav: Wman
vin
m
of
havewhenpar
erv ds
Jew siden wel ion e Sil this
of bbonconsistent
a-g
cutt Maris diamonds
s. nce
te go
RArkeldur
Bem
2010 man coll h th ce
ofo Ge
d af
hetne
0.30
Pinspe
couldco-o
/2-cseridji
nma
coll and rchase of e ev whe of
ing ms
of
rizesee
Om
cust aland
deve
thatVithis
in r h
Do now men this d gen broth
d abrs
r watch
this
onrien d to al ha mains
Th e of ese tags, an
Charles
and
at h th fothe
stoewne
Je dimportant
n S bran
inregenort
tive
ofora
ing k
ea
ter
y
see
si fashion.
Pre he how
,00 hin
d 1 page
tim
kin shio Please
jew lotooitkhim
me ir mawas
are foDouglas
unyea
aKen
tho CE
gs
and
hwe
ir
n
om way
it e de
tio
asse ectionmost d on Patti’ ent an n
that ye gues e
thei
strMin
t w K. Thomp-lce,” crea sndiamond
is mmit and thir his
an $6t not– th a life
ag rry th ang
co theral ry –isand
’t ch sam gn
ifyi a Theoubread-andds in the
rin stac fa” k au lot
entpneso
“T Fou ed w vice ma
eve
r ho ers s so
mo ilver
at ry. toBu ryfind of
r re
u ustl
ust
aon , we ind
h
e sp
they ars,
wer mbl s of signifi e of th s bu d
ng proven
co nity a and
s
th
fe
ug
er y to dnatind
eir thery Me
hav
ca
el
counare
the
al, the
angethe
pieces
to stand
cent
romta. a“He
s had to tioni As part of its explaite a livbutter
il
Pro r S
mertal,mar iam owelry
it
-car ,0m00forjew
an eeme
allitals
ace,try, alsoatisco me el li ht to
cant e la sin S mng
an ban
Mondi
a e w ss th mp
cam e ab ed.
colmu As oug
ingtest
priva
h , 1/3
brand repo
ithorasum esa
d.
ng, fine
ns the
b tiowe
ver avo lverler, t d Sjew
an
expa
nc
$2 ni Geolat ti’s
te
ed the
of“W
time.
What
we
look
ford g ke th
le to Ret its
oti your turer
labe
o
D
roretai
to inmthe
ernativ
mak
cam rgdddi It is hop fec
cu- K preatpar
eptndin
RsiSil ct S ry co jewelry
l. “We
Aen
ore cus
dr/whol
The
m wh
coll eos
gret Contewure
ki
Alt
cu
,
its
Pat
om
lho
ey
ai
th
F
o
e
o
e
d
m
an
ar
nd
Mar
’re
of
.
ro
posi
an
vi
JC -c rua
le el et
h
ler two lm
as
is
eo
fr ryan
e ou
’re tioni
n?
anningea ll,
nda. opportunity
givin
to infind Juquality
p ma
t of
we edPer
eler
40nufact stu
ostweb s Jewelry has manufacis- the
ex
l yearsPro ject ture m, “Th
elry ection from ew l cu
of optio
its
- T h se jew r V ry
visi ng
the 1/4 gFeb
xkerage arm one
ne gits the
“The
ege
en atns,”
ds,As esidas we
ing bro
r is unsom
an
st ev
severa .
impo
core rem
site with
“Wy offering
upgraded
fualiuthat pie
ionWe
canbopickdivalue.
ethin
Artare
h n and
stor g at
son
celesays
odelrtant
s
es . At sitis
ting
while still
K) wit lver s fo dust ng
e anr. Th
Ale er.” purchasedsidsig
this d pu omer er
pror ofeVit
sc
pat turnaroun rnathtive
nifi
ry
hot
u
,
Pin
grap
e
appe
Art
R
mor
s
k
ra
m
iq
d
up
.”
us
.
the
hap
tw
ip
el
er
re
r.
w
emphasi
hicscand
ofas brat we’re ha
es
alingly
st
si
ti
ss,
s an ine
pliein th sh
be ti pro
ue zes.
t
t of
sion
ce a consrume
By Liz
oeM in rcha s
anmp other alte Inn
ovation
Mar Mar
, pmoJew , sARof
bold
tryin
not willing toPcut
ons qualYO ered ial wel an in nec ent, ry
mm
alm in- io
thin
ldn
esta in
theme
er ’t oveerwith er
d g to
“What
leascorners
hottes major sup cou
tion
tn
est oand
su
n
s, an
od elec
m
n se rice ra bus
idw cred se
sfuula withr-oriente
k
et s, offers . Jewelry
while spop
os non
h, artnservic
be the
he conc
te je May
and
w our new sivedoTis
col
EW ar spec e Je ),
co ploy wel Sae se basics
ca il p ono thisthe larg weo
Vque
in villed. Reib
an isplim- t
dity. Focusing on the
highly inter
p er rish hni
um
could developer Sandy, Uta tom
and inno
je
hugely still lmain
(N has p g a t th (J4V to
er ’s F em
welte as est je le
e R d R anning two as th
ca story entra
cam
av
te ble edto
u ng tecsee ck zirconi
uct r
evetainipoint.
reta n, H ting
lium
of
em the ilver elry
cus flouri
keys iswillactiv
ng r a We plan to stay close
canUtnd oeve
portant.
be our
toemthat, ho
and ,
) izin enefi n
e starting
ye e co ailabl mvativ
yet re abl
od r aass
MonThat
eo e of
prod-ry ev part wAs the ovations excellent
aseand bla
The
n
Via mo
Cam com
we o pro eosfo nda an ars
ated ith in ‘S jew ia
rst late
PS
S panyB to B
port
od
Three
of
kinwd Fers
nufact P
ho
le
ns
ig
co
e
el
al.
Inn
yea
on
its
en
lio’s
ma
d
(S organ to b datio edic s w with ed des ynth
r
.
’s
el
ste
ro
ER
ts
lf
leaseGd too
a
far.14We also
will beotac
seeking quality estate jewelry. There’s
llec w th t.
wom um
p
it h-rist e
also
sed cam
dercustom cha
IT m
page thou lagnamig not deviate
Cra tail
Jewelryprides itse ting-edge Damascus ary metals
m. Fou
con rre- er to
Ran
...ie...the24
in ion Foun n d eran tion , titl inclu , C illip
ry has
n’t ss collec
Un
ordi
...extra
cut
Wau
cataOlog
vate en s st vint tion is m
WAmedeo Sco eo fans. something
...
Mabout
se
special
fiust
nding
a beautiful
period piece. Our customers
der
nary
and purdoredible
...ted
le as C
32 ght
ind
amic,
tempor
which igns and
cL
as
248of7 eo
an
is n cam
...show
lect s atio y Vet uca tion tly welry Ph ole t..hos
elry
EDca
......
view
un jew
rk..2
pagener
h a Fre
Rand
ed esta that so arts age beca lathey
ers.a Thmo
m, cer ber for con is
dcasin
tUithav
der
dive
wit
29
how
passionate
this
......
allyinc
ch othof
...F...wo
ou
tha
ow I am about bringing these special
g suest
chits
S...on
m
te
eran aniz itar d ed llec rren e Je clos, . C
tom des titaniu
...g
dens
tal,
s.
...know
...,net
ive
Prrsifi
erslove
tou
0d, m
em By nLiz
AT eens
fromoarmtwo
e and
prod
L
mePinson
and her pe te in urce with jewel e
store
ing
n.ed
theme while still maintaining
sinMidw
.3rang
par
d t al adnt.romo advanced
s astechnologically
ext
FEir ditio
......ti ...in...uct
titoday’s
longrg steito
...Je
org Mil g, an he co e’, cu Fin Du uel B
n
elry
treasures.”
Pat
d
includ pany to rem positio
cameo
jew rson Feb d it
w2ele.anIn
ag
eo teEpn,
th ry
... ort......jew
of a ma-By
tion
p company
e atverinenvironment,
and
..3
“O
n....supp
Ma
dayyay anelry
-plate
com
oneve
the
now
ssive
e the Gfu
toda
US nin . T vic g in eric Sam
elry al ruar from e tw Framed
ers eradned
hler sed
Ka
est4ate
-ba
Liz
...... dem
to ma
“W ad
arrene
the com alium, a
res holi ate
jewituti e this
...... ...the
ite non white
vintag
put
tech
Blobevy’s
the pri
ands
22 to well
Wen
.....3 .37As
veenvi
cid
ryland
Koeofonnolo
brok prop y. Pa
o
Pin
ca
trai ustry e Ser Livin Fred he ee. desig otic
... the
Vit
est aD creative
e wh
...
a
g has
The company also hasifisto
reas a .6ick
gica
Ma
g As part of its brand reposig... out
two
ay
ge le as
,rsar
Billronm
lly...nd.
nu director
ckts ent,
...adva in Denise Swanson,
instofntihow
inque
m ou
owner
er’ssto
so
nt pur resemblin Vitar...m...ily
ec uni
en
......frie
erag erty tti cr prilabo meos
pailab with the es-......... D
9ur
Siwsin
ava
ind s th IVA ry, r, T & B ther patri
yChus clo
thas
r
... 36 nced
the
e orerymarketing
t llia
asskfam
sp t-thgeivse se
has
have
oTh
tioning,
fine jewelry manufac- leased an extraordinary 248-page
digital
and social media
Alt That nFine Jewelry, Inc.
m
pad and
e ...... ...a......tha
tt. orcom
coame blestarts
int wa
m Fancy
e co appr eaton
crea
s fo aanbriB. closely de fro
Hui ou
e...suepany
m , llbec
ei ed
even rate
lute AR wel tenie istle
Brantrttive
rre r icd....pag
The down
18 gath
nt.
nowpa ad
tahouse. m a privat......son
otion
an
gifto pu
l
, Maslec
al... ...hu
...digit
or,
clie
d
Jadirec
mansum
e ernati
istaMars
mpa aisa
ma
ers
el60
radyHis
d
d
eler pendcol
on
tor
e
...
cc
-to-earth, its dense
e’
tor
turer
Jewelry
has
upgraded
catalog
showcasing
and
specialist
in
at
ge
fi
res
as
B
...
al
ue
gs
ba
n
ta
fro
as
el
by e Je , Ro Th d has icat
w
tim
...
35
h
per
thatm col
ll to
... ... re mark
th
ess- as
ar
alw conoyu
it
yeDiaarna
GA
ity of its
rustic feel
th well
ry t” that to crea Art De
Je rans Sam d. Rin y scratc
ny l
eting
Bck
it is
...ki
offelry
...... p.... age
... 36
d her
adingst Stockbridge,
rced manyateyears
pe
spec
no see
seve eir ve
ase
hunt
buyi
era po
ndjew
anal
gol
co in
Gal riel , and ran or ded om
Rt sou
fe... ......ng
in
website
with appealingly bold diversified
product
range.
Inatteco
adbeen
inker
the
, wn and
states
Ken
ing/fishing
Ple
look
eu
in soci
pu
...ialis
...... linbro
op
ria
te a
met
e“It’s
t tiinBhous
ni
...... et
ti cre ......elry
fr - Vete by
mmbiK.mThom
are ver ovationsits
tha
ra m
go
bide,
... to ......it ...fr42 va
laJewe
le w
flue
ng co
/lake
baRS
nseod
Pat
iata ITE
pson
Gav ion h b ces
e.m 2008 -medVi
...es
on e co
lium
als
tiry.
coun su
...a... sesal
a ch
... ...“It’s
... very
nd l ye ark
Ple These , se mbine “hyb
en car om
e, a consumer-oriented dition, to support the demands
neme
and
inwo
and
it’s
going
ion ......well,”
Inn
onlry
llec
nce.
ombeen
rua
se
...jew
er...ehes
gstgraphics
li ....9
- ar justtry,
......nt ...... ...4,...80
and
D WR
at
aworks,
din
“Going toduany
show
go into
pr
. REho
idji,
lect Eac pie welry co tion
llin
ase
alrmatc
in Bem
started
ri
d
... ...te...as......ou
works,...0...45 2, ofman
MN
Jewelry r than tun cobalt chr m, six
a Feb
the
etedTU
haverequires
th plFEA
om
ex
...... co indu ars
rais.fo
a sanitariu
t. um
teuc
withAcus
home
tilemsays
...w...Kaed
Sahagian,
vice
president
m
LS, ity Ptate
je g
see spec g an esta d stor
500 e yst year
ec oci...te......perso
in ring
...t ...a lo
stryamount
s inKoe
... and
ial
otiots...5.
hler...... a...10
squait’s
m ers ...says
bands m
to die. lium
ilapp
tyArt
......thnalcertain
of
stamina
and
the
ev
nds
ul
hi
...
e
es
goin
w
a
ow
ra
or
per
stronge hard as as titaniu nine
...
(o
......
ec ed istin coll intr
th
198
few
t
mo
...
...
Cam ial es d tr te je e
e ... ab
... Art
g very
n, Sh ...ch... ...d...to“We’re
of Saha
pro
toand
dia ith . time
e, ckwell
VitaHe recovere
ft s;enhe
A...... .......12d be – an e w the
sq4ua
as
d
re ...........2
Chu
of fopan
sales
sp
and
plJarr
...ou
r y in
t fo
ne
......
Evenelrymarketing.
process
but ...C...en t prseog ...re...no
tures, addR
ex he
aysth en re
ier,”ett.. s ......
on my part.
ta adin wfe , vice
was
to
twice es as har platinum,
after
the a full bottle
eo
in-l
the of daspirin
eak gian
t th......sn......
ry hom
estho
n’t
re pres
sent
e...th ......va...ofti sales
r a th
it se edthem r
DianCa on Pro
wanni.........
ber.et......
ut...
tomhetextaught
un
w
ngber
...e coand
......
olex oealonum
tral ......more
T ed
...18
ferrcom
n
woo
page te je g.
much
more
targeted
now
.
and
of
It wo
tem
o
e-ve tim
Je
le...
de
6
...
too
iden
w
ho
ei
e
tha
......
ca
pe
e
hims
e.
...
on
and
w
e
W
du
kud
a
li
rge
mark
Sep
ve
er.
of
fi
a
stres
ilab
......
However,
I
believe
what
I
am
V
K
... Dle
coup
muching
is d s.... Flo...
di
wel
ve.26
in
der
tetmfield.......
mic on withe’Sha
th ns. rm
els,lal-ntandda
l Aed ed year
ak eting
ttes ems
ov
......
e Geo
silv
s mor
Vit ......
w hma
Inno Bar
re elf watc
ofit time
cerasful
42
... sriavareno
and epr
ys. ......rs
og......
in Lking
ship
arry just
“We
color.
fromaged
of to
a Inretail
than
simply
ry
and 6 . Bria
......
targe
fo
knpartner
Las ines har der than
(l-r)......
tip
o com
e M duri
t of
a veongatch
aliu lope
’re po......
s da
ye
olar...
va
S-C
......
ress
Mars
tio
KenZirc
ted
3 rfor in jewelry
looking
is creativExpof
oniumdam
w...itelry
greco
...........1
– itasAtwas
ow
K howtimrles
coul n va
a......
ra
y har
the
now
mb. Rork
or dis rings
by............
Hlung
Jewe
NewAng
te......
retai
start
ce
Bu
.....3
rin..
insch
no
GIA
n thBefore,
...Jew
m
ti
an
and
ry
s.”
lry’s
al
ry
20
th
ck
ed
l
is
ha
d
Kat
......
th
s
h
L
e
partn
ish
som
n
co
d).
very
O
le
JC
on
......
t’s
a
vendor.
it
was
‘you
like
Mike
mor
wife
his
w
Wach
...
th
S
,
......
ild
was
ou
so
ng
of
th
(Bla
e is getting
tim
d Our
st...... ......
ea ce e, tarn
Miadn e wn.
the
ar pter ouha feethin
knowtips
brat ndtthable
andstore
, Martha,
busi bugMad
th is ctev, tingh
ler,
et ingh
eerho......
than just
M Wach
s ......ity
and
price.
vend
er......ison
.....34“T
picture
Art Saha
bidbusi
that
is apos
8ufac
je
or. or
Gof ri lisand
t ne ...order
finS) nual gh andiz
offers
id’t Bro
e.......
Rou
.....2
suwasn
g foduness
open
Befo
t-kn in
EstatmeajColle
gian work
ly
is th
welaned
pre-ting
to W like’
............etal lerhe
ob30 you
enfin 1935
com
be on..of
ay also
tuDav
what
asio’t
you
or ction
d
n, ......
Gre,
prid simp
n wiawha
s.ssRetaileccr es
in-lpany
of pany and stone
......
a sma
itl-......
,”requests
rely
sem
hoJAst ehairil g’
, ry pro
Bem
med
GA an throu tenoxi
many
for
a wider
selec- ing with custo
iv......
was
Sbran
Simhous
thathasi
rarusy llo t.store
tho
......
’s emp
e 0 idji,
ha
it Rco th
......
P
com
su
you
...32
ial
it
e
d
b
ed
m
r/
g
an
,
e
el
‘you
O
E
......
Birm
e
en
y....
er
in
m
Je
soc
......
es
’s
it
Bra
like’
fi
pp
w
co
repair, it
s D RDIan
de
and then
p’s getsful
ingham,
lu hse orig
lidaber hapre
at Th
d,, or if
to we’re
dyof
V 23rd ay
Now,
to
h Now
fect jewelry
view er....3
sitrying
w gold
on uurdinDingo.
and
............
go.
8 itlike ho
mm
lev portish, sat
rob
ietion
sCass
MI, at the mers Gary and Davidtem mpa
inall
tiin
soonb C ha
yellow
that is
ed
in Newinto
40 E-an
he and
asev
is
anunLake
ve itinsier
20cl10 ck
r. T
gnca
lesa our
y nce rd .....orde
even
ce of
y was
..... rseas self like
AS
e ne, fere
armth
ry deci
M ng
we’r
Cl1941
Uta elthey
pora ny
Smart Show
prod
repol ibitowith
his
. Tnded
de they
o ia
en ea
Wh
e tryin
printo
u er in
mow
more
ofity.a 0in
long-term
partnership
son
er pri
30
“Our lum expa
seat’s
..... gstun rvicyou
mort echof
Con ev.....
serv
(L d its late stro tened in
he uct
pe
wn an
Rwnew
but
onice,
h,funwan
e w onitex
up leasr,unique
Whi
to wear.
The white
in Chicago.
ed R
to
uct desi
to ni
ion daily ov
page
es.h ks the low
ry
ople .t th
ere ex
h
..... ent
Benwe w
full
obHI’
get
edge
a st
le).ling
mand
d Dwatc
ildfath
t to pick
long
di’sag
Dewain, P gran
ng into
In eler
the
Thma
atDea
Kerselec
, edenatot,AS
hsh
gn.
ar ileat
er tswas
met rem
hel as ting eig s w ish
tions
an-labe
izaiteble
iththemce a priva
here king
ore -term partn
with
ha.....
tion
te
of m
65 the
.....
in
20 with
Wh
shand
JC
the.....
tom
asretailer.”
e who
pavhad
w are
metals
still
popular
withinter
ourestin Everybody does
othe man
d
l, we’l
clAudJew
Innova
h a en ainmin cus
watc
be
okt. 0ofpejewe
etolthBo
priva
ershcuipstom prom allen
ow MJS
h lry
s.........nose retai
from
gas Veg boas all h sale ries igh ct th see
Cevoien
eCass
Lake
V als. embe
hed
l offer
w acce
ied11
g stuff
t cutehilabe
ch as
m
ev edrt in the
the
, w Playd wler.”
as
ve
clav
nice
into
da
ed
wit serv
ssif
op
n39ha the
u aseover
Please
see
Mars
pagessor
23Claies.
obandas
r fo
bran
Bri
mad
pt Please
ryd ge
tion italiu
te at th Nav
Las ne, over ong tego e h dPle
well.”
24
w off titani r alte ufactu de Und
g wen
En stige;serviceinand
1950
erlyistomseel Roundtable
runn
thmon e w ing
page
13ding, adve when it comes ,
iduri
sueng
m
r co
rt, tt•yen
e a lot up
, 32 s ilwhe
s le
pa
te reing
bl its um rnat ring sign turnarng
t to scho
his
Mar
ed own d en
orke ith of
rtising grap
to
Ju d an s. Str l ca s gav pro orted per t
other prom
- s’ bran
of for th e auiker,
pure metal , a
-a pag ccesWordoldneWar
P iew
5 denvimy
nnce ol
, ceetaryives
Eli joine
ctio “A
Wor ack plan
an oin
mas
d rehics and
resi man
sful
ce dad,
iss store
otional
tech s an ound FEATURED
co must for
New
an cces ss al yer f new rep to ex e firs uBuyII,cowas
as watchma
ed edvforc
uple relea
WRITERS
es
Y,
n of d’s ld Apazirt”
Please
co
w , is com
dual e evufac
king
gased
rconis rathe
items.
Th fathe
m
.”
eg s,
ts his
ch g,York
as us
Visit
at
Mill
b , Sw aswith
niqu d cu s,Bill Warren.......................6
ent, turer
see Mar
new
er says
min ing
UR namin n1967
su acro d bu unt o JCK me r th mm ,
What bl lor, hite a br posi
Minn. for P,” Dale
lyleav
eV
ium ic,JCK
for s, .paAfte
buretai
lers
Bea citirnin se
Dam
1955
as that Martagline, assu
ing
g ev
ell, es, tting-Chuck Koehler...............12
LaswVegas
UX ly re s ca t on r boing
no illi twic s page 37
cl
a few
leasyear
wthe
si
rt
ed , an amo ted. s ca as fo al co show r
in
store
ra
L
er
m
.
os
dow
je
ic
ne
beyo ss
Day ip
se ain.
ntow
ex to aDew
ade whi ely n-pl ant
s,Industry
ascuL-2 incl offe Mia ViKatrin......................14
JCK Vegas
and eother
Dew
n Bem
of new iece tmen ente y floor
their expe s will “deliv- JewBooth
tors the sen buyer Veg ion the Bra e
at ent w nd
ainEvents........................4
at
and hard e as
rs
le
el ve
taliu Visit us at JCK
elFEA
e R checklist.................................10
idji.seKen
it
ev
s st EDudWRI
ry TUR
as
hard strong ry ry scra from te go rese ed
Facebook
ass, whic ctations.”
pre ew Las rnat rted from d th
ents ing. AMar
text Huisken................19
alls the mep poin n C ual ow , the , P
Las
ing TER
to
ouretir
Pleaseoptimizing
Brad
ni
m
ee
Vega
h
ta
ti
ld
In
ed
In
Chuc
ne
ti
m
ig
ba
n
nd
JA
ta
see
te
man
S ur Prout.................20
V
-q sh
s Boo as er
rnis
ndsurvey....13 h designs
.
n
seeki
d
kno
no tc
Ken page
Koeh l an
wCODB
ufac
JA seeking participants
fortaannual
was 00
George
K e in ppo ce ia an
an ury by ap Des tisan K ches ilio
Mia Katrinvatiler....
and es
th va h re ital Rin h or times niumth L-2
s w CODB surve
, di ingndng
d............6
26ble ionith us , tures bridal
and
Excit
What’s........
New
y parti
am chan
, si cobalt an tion sistan ium gs
ithges
3,0 ce JC d th ly su ndan uss
David
on........
mer ok
wBrown..................22
page jewelry
On the Move................................................................33
lux the the ar ain JC Wat Pav
and fash A
disccipan
ha
Brad
Zi
oo
A
s
.......9
on
x
s
cu
ar
R
at
ts......
tu
te
Retai
g
Huisk
rc
,
;
JCK
for
rder .........
d inler Roun
tim
t.
stom Vegas.......
- SH < page 40
e
ds
en e an ron
ng st
en............ Diana
on Jarrett..................24
at ia,
retailers
ol .........
31
at atch tive, e m TA ian
...2 ch
rth , to ort
What’s New..................................................................40
-lays , cedtabl
....10
poli or
Faceb
th ......4es ha rome, sten ates Jewacrosscust I’sDavid
al
in-la iuSimon...................25
m w ook
. T .........
tim y st rong Ind . (l-r), Mars
No Jewelry’s
ow es Mike
new Brown.............. Brad
s and
va d th working
WArtoSahagian
AG Itwith
m e.........................
customers Gary and David
. (B ra
it
he an
sh,.........
ith optim
...14
Bri omGeor
ge Prout
alRio
lackizingic checklist...
O
24KyCorner....................32
nit h st ina, gdom egas ry sh ay R duct ry
to
com..12silver rder th five carb is
.........
so GranSh
inn ; an
iz
deakanno
........
e OR MI, at the Smart Show in Chicago.
B pro Estate
Wachler
Birmingham,
Classifieds..........................................................49
.........sa.........
ti
unces Saul
st Collection,
tiv W
. It
• p dal B able
Barfipi’seld.................38
an tim ide,
wit Ch Kin as V Wachler,
ctNew.
Scho ........18Brian What
hile n an
elry hom ZA
.......1pa
wel ay
ur udo
e
du
ag
d st6 ny of won platin es as
m Bellmfinalist
zil, ited K L t je dal ured in exten Class ifieded)............................
e 3 ook
Indu lars
the .....19
EN
is
fe
’t
hi
als s.......
s...... ........ sa ain.........et
5
.........
Un JC rges Man feat welry its offer elow one fi rs th oxid um,
On stry ps av
VIC
........ys
is .....34
........dr
la the d
aw .........
r of sp e
........
Wha the M Even ailabl
appe er pr nish e ring ize,
s
Ple Jew
........
an 0 je fo
for .......4
ts
f
ice es.
ase
2
s in
Inte t’s Ne ove.... ......... e fro
el
ica’ ce at ino 2,50 n sity d o lls th
al
see ry In men ing, of al
Tips rested w....... ......... ......... m GIA.
pla Cas ver Know diver rise ry fi
30
it
In
no
...
p
...
te
o
...
.
...
fo
’s
in
d
Clas r de ca ...... ...... ......
rn
m wel
nov vati an
...
& m ors an
sifie alin rryi ...... ......... ......... .........
at
on d yo not afro hibit nge is co ne je
ds... g w ng in ......... ...... ...... .........
FEAT ions pa s’ C ungethe
ex e ra K ns: fi
...... ith an vest ...... ......... ......... ......
r,
URE
ge EO
Ch
...... ar men ......... ...... ...... ..2
siv s, JC ctio
and
9
...... ....4
Dianuck
D
...... med t gr
...
ing c se
...... robb ade ......... ......20
Mia a Ja Koeh WRI
...... er met ......
cifi
24 Ka rre ler... TERS
JEW
N
JU
1
AU
Mid-A
vid
Da
gla
u
Do
ew
r
ve
sil
r
lita
s
mi
trike
ons s etal
tes
m
ovati
alu
s
y Inn ernative
it ve Jewelr
lt
a
le
ime
n in t
Ken K. Thollectio
ack
Born ric c ompson
ebJe
w
om
Histoin the GreeatoDecpre
ssion & stil elry: With a
l gro
am
for c
bolder pr
esence,
focuses
Mar
on
& partne down-to-earth s Jewelry
ring wit
good qu
h the re
ality
ler
tailer
R
wing
Re
tai
with
gold m
u
Vitali
tia
ini
ou
nd
on down-to-earth
as good quality & partnering
eg
with thearetailer
sV
N
K
C
tJ
A
ble
IN
ka
ar
m
re
1
le J
ew
e
l
ern ry In
ati nov
ve
a
me tion
tal s st
Vit rike
ali
um s gold
E
INSID
INSIDE
RY
N
Hist
EW
for oric co
S
cam lle
eo c ction
om
eba in tim
e
ck
tab
E
SID
EL
alt
L
a
ek
we
NJ
EW
u
d r ond e
em Ex
od cha
eli
ng nge
R
er
il
ta
Re
ets
yv
ER
an
ab
dt
n
ou
Cu
co mbe
rla
makem
nd
s pdlere
tea
mD
sg
ciam
me tr
r o
wi
th
INSIDE
STD
PRSRT TAGE
US POS
PAID 92
#35
PERMIT A GA
ATLANT
INS
IDE
tt.
...... y....... als?... ..34
Br Kara trin.... ...... .........
...... ...... ..3
Geoian Ba t Co ...... ......... ...13
...... ...... 9
Da rge rfield rner... ......... ..14
...... 45
.49
Bo vid Br Prou ...... ...... ...16
Br b Ca own. t..... ......... ....18
Bradad Si rroll.. ...... ......... ..26
m ... ... ...
Hu on... ...... ........3 28
isken ...... ...... 0
...... ...... ...40
...... ....4
....4 4
7
S JN
MA J N
Put Southern Jewelry News and Mid-America Jewelry News
to work for your business today, please contact us at:
(336) 389-1950
email: info@southernjewelrynews.com
or elesa@southernjewelrynews.com
Southern Jewelry News and Mid-America Jewelry News are published by Newsmith, Inc.
2006 New Garden Road • Suite 208 • Greensboro, NC 27410
www.southernjewelrynews.com

now! - Southern Jewelry News

Transcription

Similar documents

Holiday Bazaar - Wayzata Schools

Robert Been - Chiricahua Gallery

Celebrity Guests

`Twas the week before Christmas, and all through the city, the Santa

TO BEDAZZLER - Jewelry by Fran Green

MOBILESERVICE GIVE `EM A TASTE

yobel scm

2016 Winter Art SAlon

Don`t forget our office is open until 7:00pm on Thursday night!

Florida Keys Jewelry