- MasterPeace

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MASTERPEACE
Highlights Report
Q4 2015
MasterPeace Highlights
Report - Q4
Introduction
Dear MasterPeace Clubs, We are really proud to share with you the final fourth quarter Highlights Report; empowering beBer integraCon and alignment of our movement together.
The world is facing an increasing complexity with measures driven by fear. The existence of a posiCvely inspiraConal grass-­‐roots peace movement like MasterPeace is more relevant than ever before.
The number of Nelsons and new partners conCnues to grow exponenCally as the stories and impact of our movement spreads around. This report covers parts of our InternaConal Day of Peace celebraCons, which was in many ways a special one as we warmly thanked our co-­‐
founder Mohamed Helmy who together with Ilco van der Linde started our beauCful movement; and we wished him all inspiraCon and success with his new social enterprise, “Progrss,” focusing on inner city complexity. We are even more inspired to increase our impact and sustainability in 2016. To use music, art and dialogue to bring people together and work on capacity building via e-­‐ learning and starCng various social enterprises.
With Regards,
Aart, Ahmed, Aida, Florian, Ilco, Karim, Linda, Priscilla, Raghda, and Sofie
On behalf of all Nelsons, talent bankers and partners
MasterPeace strategy and organizaCon
We are proud to start on a high note with all our teams from around the world with a vision of growing our movement. We are proud to announce that in 2016 our Regional hub lead by Sofie De Wulf will hire three new team members with the ambiCon to expand in LaCn America to 20 clubs in 2020.
We do have a broad range of acCviCes that contain three elements:
1. Mobilizing talents with soY power
2. Organizing dialogue and understanding
3. Build a sustainable future via capacity building programs
MasterPeace mobilizes change makers on a local level for a sustainable world with less armed conflict:
“Be a Nelson”
Mobilizing Talents
Dialogue
Sustainable future with
less armed conflicts
Using soft power to
bring opposites
together
Connect
Understand
Respect
Capacity and
Perspective building
Music
Boot Camps
Art
Education
Play
Social Enterprises
Our grass roots movement is able to grow and expand by being inspired and based on local ownership. It puts the pyramid upside down and is guided by 4 values and 4 passion statements.
The MasterPeace clubs are in the lead. One club per
country that exists out of many teams.
RESPONSIBLE
RESPONSIVE
The MasterPeace central office and regional hubs facilitate
the growth and growing impact of the clubs and its team
members.
Values/
Passion
Statements
Music
above
Fighting
Bread
above
Bombs
Dialogue
above
Judgment
Creation
above
Destruction
Positivity
Autonomy
Co-Creation
Walk the Talk
Principles guiding all activities, events, and projects
Based on local ownership
Our capacity is growing by mobilizing top expertise with talent bankers who donate their
expertise to MasterPeace and driven by our core team. MasterPeace mobilizes drive
and quality to facilitate the movement via partnerships and free-of-charge expertise.
MP VOLUNTEERS
Business
Partners
Collaborative
Partners
MP TALENT BANKERS
MP TEAM
1. Internships
2. Event Support
3. MP Club NL
Expertise on:
1. Media
2. Event Management
3. Leadership
4. ICT
5. Project Management
6. Mentoring
7. Music
8. Ambassadors
E-­‐learning
In collaboraCon with our partner ‘Network’ www.thenetuni.org we support our club teams to grow in impact and together with the network university, we started an e-­‐ learning curriculum on starCng a social enterprise. With the team of Philip Kpakiwa in MasterPeace Club in Guinea we started in December and the team of Charles Boye in Sierra Leone will start in January in co creaCon with the local team of our partner Care InternaConal. In January our former MP club leader in Kenya, Peter N’Dungo will start in January his internship at the MasterPeace Utrecht office. He will help facilitate the start for the program MasterPeace Kenya as well.
Partners We are thankful to our Founding Partners who supported MasterPeace from the first day on to realize our dream. Without the inspiraCon, network and financial support of Corio, Pax, Triodos and Vfonds we good not have built our global movement. These partnerships have ended aYer a five years support. Also the one-­‐year support of Cordaid has ended as they have decided in line with their strategic re posiConing.
In 2013 we created the concept of business partnership as “Shareholder 4 Peace” we are proud that many companies, each with their own specific drive decided to share values and communicaCon power. MasterPeace in return provides unique top talent and leadership development to 10 of their future leaders. By doing this MasterPeace as an NGO is a pure social enterprise. But the main driver of this approach is that the world really needs businesses to step in and act as responsible players in the development of socieCes. We thank AEGON, Care Netherlands, ICM training, Mercer, Meijers AssuranCen, RNW Media and Thieme Meulenhoff for our co-­‐creaCon in building a sustainable future.
With the support of Thieme Meulenhoff we developed Skillzz (www.skilzz.nl), an applicaCon that will be implemented early 2016 (aYer intensive piloCng in 2015) on tens of secondary schools (first and second year). During the mentoring classes the young teenagers will be inspired to use their talents and have a dialogue on criCcal topics. This is truly the first applicaCon based on using compliments and dialogue. The app will also be available in English and we will pilot it in Egypt and India.
With RNW Media we co create on a local level with media training; the first of which started with our clubs in Mexico and India.
MasterPeace walk in Maasailand
As a sustainable project now, in co-­‐creaCon with Ezechiel Ole Katato, our club leader in Maasailand, we organized our second walk to enjoy and learn from nature, from both cultures and in your personal leadership.
Around 25 westerners walked for 6 days around 100 kilometers together with 35 local Maasai friends. Learning from nature, culture, personal leadership and laughing are the mixture of this walk, with a long lasCng impact on each of the parCcipants.
Read about this amazing adventure at one of the top local Kenya newspapers, ‘The Daily NaCon’ here.
MASTERPEACE
21 /09/2014
Creating peace.
Together.
MasterPeace Great Minds Meeting
For the second year in a row, the Great Minds MeeCng had booked itself a prominent spot on the MasterPeace Calendar. On the 7th of September, we organized an event at the NBC Congrescentrum, Utrecht. The second ediCon of the MasterPeace Great Minds MeeCng was themed as Triple Win: Personal, Professional and Planet (3 P’s).
The event brought together more than 300 aBendees from the non-­‐profit and business worlds together. 15 inspiraConal figures shared their "Triple Win” on the choices they made in their careers. All guests were challenged to think about their own talents and were asked to share these thoughts with themselves by sending a "Be A Nelson' postcard to their own address. Find out more here and read the RNW review here.
Social Enterprises
We are also providing our clubs with another e-­‐learning opportunity regarding enhancing current social enterprise ideas with Ubiquity University. An online call was sent to the clubs interested in parCcipaCng.
During the inspiring MasterPeace walk in Maasai land we started in co-­‐creaCon with our partner ivykickstarter.com a social enterprise that sells solar Waka Waka lights and water filters. In the region of our MasterPeace club lead by Ezechiel Ole Katato with a length of 100 kilometers and a populaCon of 200,000 inhabitants lacking access to electricity and clean water. In a sustainable way we will support them to improve safety, health and income.
With our partner enviu.org we are researching the opportunity to provide proper meals in the slums of Orissa, India through a social enterprise that will be managed and run by Manu, our club leader in India. The ambiCon is to cook and distribute 10,000 meals a day to the poor at an acceptable cost of 6 Euro cents per meal.
Clubs & Expansion
Currently we have 44 clubs in 5 regions and 39 countries. We have successfully started and oriented 11 new clubs since August 2015 (seen in bold in the table below).
Africa
Asia
Europe
Cameroon
Ghana
DRC
Burundi
Zimbabwe
Sierra Leone
Guinea
Cote d’ivoire
Liberia
Senegal
Kenya(2)
Uganda
Nepal(2)
Bangladesh
India
Pakistan(2)
Myanmar
Philippines
Afghanistan
Bosnia and Herzegovina
Armenia
Albania
CroaCa
Bulgaria
Romania
Macedonia
Russia
Netherlands
Georgia
Middle East and North Africa
Lebanon
Tunisia(2)
Morocco(2)
Iraq
Sudan
Turkey
LaEn America and North America
Colombia Mexico
Cuba Texas, USA
The total number of iniCaCves organized by MasterPeace Clubs as an overall this year is 206. This year we gave not one, but two awards to our well-­‐deserved MasterPeace best joint celebraCon! For their efforts to make a successful and synced celebraCons we awarded the pairs Afghanistan/Pakistan (Karachi) and Philippines/Myanmar the Playlist Award with $1,000 to the winning pairs ($500 each).
Expansion Strategy Development
We have developed a new clubs expansion strategy where we aim to reach 55 clubs by the end of 2016. The upcoming expansion campaign will be in February 2016 in coordinaCon with the ‘Be a Nelson’ campaign.
Partnerships connecEons for clubs
There is an ongoing effort to mobilize (partners (Business, UniversiCes) glocal ambassadors and talent-­‐
bankers to support clubs + align with our global partners Care and RNW Media and connect them with our clubs. Here is what we achieved:
1) MasterPeace Cote D'Ivoire Team at RNW event (4th of October): Two members of our newly founded MasterPeace club in Cote D'Ivoire were represenCng MasterPeace at an RNW meeCng. It started with matching our club with the local RNW team who were organizing the "Ivorie JusCce" event. With Care Netherlands we are invesCgaCng the potenCal in Cote D’Ivoire to co-­‐create towards their community of 25,000 women.
2) Philip, The Star Of The JusEce Hub (1st of October)
Our dear club leader Philip Kpakiwa from MasterPeace Guinea was featured at the RNW powered JusCce platorm 'The JusCce Hub.' Janet from RNW connected with Philip for an interview on hi percepCon of jusCce in Guinea featuring his personal story with focus on why choosing peace was an answer. Read the full interview here.
3) RNW and Local Kenya Boot Camp Training
RNW in Kenya was connected to our team in Kenya and conducted training at their local boot camp, just at the right moment to provide some most needed media training on the topics of campaigning and media outreach. 4) RNW and MasterPeace India
RNW’s successful project Love MaBers is now connected and in early preparaCons stages with our acCve club in India. They were able to meet in December and there is great potenCal to collaborate on a reproducCve health project in the near future.
5) Care and “Walk in Her Shoes”
We are preparing a sponsor run in the Netherlands with the aim to raise funds for 5 projects focused on female empowerment via social entrepreneurship. Roel van Velzen and his song "Furaha" will be the trigger.
Developing Mechanisms to strengthen clubs’ impact
1) New License:
All clubs were issued a new license to replace their old license. The new license is an updated version of the old one and is beBer aligned with the MasterPeace current Vision and Strategy. This was necessary since many of the licenses were outdated and open ended.
Main changes include a one-­‐year license with an automaCc annual renewal, and clubs are expected to submit an annual plan. 2) Annual Plan: This plan is meant to help a MasterPeace club develop a clear vision of how to make greater impact in its community and country as well as maintain expectaCons between the Central Office and MasterPeace Clubs; which will also help the clubs measure their own success and to specify the support they want per topic (event management, fund-­‐raising, e-­‐learning, partnerships, etc.). The plan is specific to each club and addresses the SDGs as well as the larger MasterPeace Vision of reaching 200,000 Nelsons by 2020. The plan will be updated every year and submiBed to the Central Office.
Capacity Building and MEAL Report -­‐ 2015
Capacity Building -­‐
Local Boot Camp: MasterPeace has moCvated club leaders to organize boot camps on a local level, in order to transfer the knowledge they got during the internaConal boot camp to their local teams. The movement launched a call for local boot camp implementaCon between all of our clubs. 17 club leaders applied for this call, and the movement selected 7 of them to financially support them with 500 USD each based on certain criterion that was based on delivering good quality content and topics to a maximum number of direct parCcipants. Two other clubs had implemented local boot camps on their own cost. Clubs financially supported by the movement Clubs implemented the local boot camp on their own
Nepal, Myanmar, Colombia, Sierra Leon, Zimbabwe, Kenya, and Armenia1
Philippines and Morocco
1 Armenia implemented the boot camp twice this year
Total number of ParEcipants: 90 parCcipants had aBended and gained knowledge out of 10 different local boot camps in 9 different countries, divided as follows: Main Topics •
Leadership, Media and CommunicaCon, wriCng blogs, how to report on an event, NGO branding, project proposal and fundraising, Team work and team building, Equality and inclusion, measuring our impact, arCsCc direcCon, volunteers’ management, advocacy and youth engagement. Success story: Thanks to the clubs’ team, MasterPeace Kenya has been connected with RNW Media, a MasterPeace media partner, in order to conduct a session during Kenyan local boot camp. Mrs. Naijeria ToweeB of the RNW Media group Love Ma(ers Kenya gave the team valuable informaCon on how to increase our social media presence and how to shape our message to appeal to our targeted audience. The team also invited an organizaCon known as Peace RevoluCon, whose main aim is to create peace from within by using meditaCon, so that it could reflect on the outside. Its regional coordinator, Mr. Timothy Onyango, graced the team with his presence to help us prepare an acCviCes calendar for the following year. The team started by discussing how they could expand their audience by reaching out to schools that have peace clubs, similar to what can be found in some local universiCes that engage in peace acCviCes.
-­‐
The Global Boot Camp: 2016 Boot Camp: Tbilisi, Georgia
The team launched a call for hosCng the global boot camp between all of our clubs. The team had agreed on focusing on Eastern Europe and the Balkans region to host the 2016 global boot camp, mainly because of budget concerns and alignment of our regional objecCves. The team received six applicaCons, five of them were coming from the targeted region, and two of them were submiBed by new clubs that joined the movement in the last expansion campaign.
-­‐
The Knowledge Platorm: Working on developing different skills requires having a curriculum and tool kits as ongoing references for the clubs to use. Again, Social Enterprise tool kit, social Media usage tool kit, Fundraising Tool kit, Monitoring and EvaluaCon tool kit, etc. should be on a digital shelf for the MasterPeace family to use and learn. This will be developed as a result of working together on the knowledge platorms, so each group will be developing a tool kit and/or a curriculum to share on a unified platorm that the whole MasterPeace family can use, have the same standard, and even have more inputs and parCcipaCng in developing their own skills. The knowledge platorm could also include external books, studies, and even tool kits produced by MasterPeacers and/or external parCes that are useful for the movement. The Knowledge platorm will be an important part of new MasterPeace website, and it will be the online educaConal hub of the movement. The team is planning to include monthly webinars delivered by our talent bankers on topics most needed by the clubs’ teams. Monitoring, EvaluaEon and Learning (MEAL)
-­‐
Why MEAL is essenCal for the development of MasterPeace: MEAL is an embedded concept and consCtuCve part of every project or program design (a “must-­‐have”). MEAL is ideally understood as dialogue on development and its progress between all stakeholders. The purpose of MEAL funcCon in the movement is to help the organizaCon perform beBer based on analysis, success stories, and lessons learned, and to help the team see how the movement is performing, and what areas are marked for improvement. MEAL is essenCal since there is a significant integraCon between all teams’ members, and the team now is acCng as one unit. Presence of MEAL funcCon will help the team self-­‐reflect and criCcally develop the performance of the whole team. The team had developed a strategic plan in 2016 that the MEAL officer will evaluate against those targets. The clubs’ team had also developed an annual plan template for all the clubs in order to monitor and evaluate the progress of the grass roots movement. -­‐
Annual MEAL Findings: o
Total number of clubs’ projects in 2015: 206 o
Total number of volunteers involved in organizing clubs’ projects: 499
o
Total number of audience members aBending clubs’ projects: 33,773
Future Development: -­‐
The knowledge platorm will be the primary resource for content of the local boot camps, and other capacity building project implemented by our clubs. We will have a pilot project with MasterPeace club of Marrakech, Morocco. -­‐
The team is working on the preparaCon of the global boot camp; expected to be held during the second half of May 2016.
-­‐
For more alignment, it would be logical to develop a business development model for our clubs, and we can start by mobilizing all available resources and direct them to generate some revenues that will benefit both the movement and the clubs.
Communications Management Report
2015– Q4
CommunicaCons had many highlights this quarter! From the InternaConal Day of Peace branding to the Luxembourg award outreach, launch of the Nelson award plan and clubs storytellers’ capacity building program. CommunicaEon Strategy We opCmized both team and partner visits in September and November to make a clear roadmap for the communicaCon acCviCes and Cmed-­‐calendar of all communicaCons campaigns, launch of the new website, CRM system, iniCaCves & projects for 2016.
We used the partners meeCng to collaborate on two major projects, PressPlay with RNW and ‘Walk in her shoes’ with Care Holland, among many regional/local based team-­‐ups. IDP 2015 & MasterPeace Playlist
Although having a transiConal year in the life of our young movement, this year’s InternaConal Day of Peace celebraCons was nothing short of a great success! 38 IDP celebraCons were organized by 35 MasterPeace clubs, in which 16 ciCes had 8 pairs adopCng the 2015 IDP theme, MasterPeace Playlist. The events varied from concerts, conferences, and outdoor acCviCes that engaged local communiCes and raised peace awareness.
IDP branding theme for this year was an evoluCon of an earlier pilot in April, also called ‘MasterPeace Playlist.’ The communicaCons team developed the project, with clubs in neighboring countries teaming up for a joint Peace Day celebraCon with a shared message by performers.
The project helped both the communicaCons and overall MasterPeace vision and strategy by creaCng a unified integrated campaign for IDP and improving the visibility and appearance of MasterPeace as an organizaCon through one of our most important highlights of the year. With communicaCons’ role of improving and professionalizing the branding efforts by our clubs, we worked together on improving the capacity of developing creaCve materials. CommunicaCons supplied our storytellers with high-­‐resoluCon banners for both online outreach and offline visibility. The Playlist designs were also used as templates for clubs to Cnker with for the purpose of appropriaCng the material for their event, which not only helped with brand visibility but also encouraged the clubs to present themselves more professionally and learn basic design elements.
In Amsterdam, MasterPeace organized a new ediCon of MasterPeace in Concert with musical performances from MasterPeace ambassadors at the Hall of the Tolhuistuin. In a four-­‐hour program, a series of performances took place: the Dutch star Van Velzen & band, Rilan & the Bombardier, Neema Ntalel (Kenya), The Night ShiY, Gil Semedo (Cape Verde), Rabasa (Cape Verde) and Leonie Meijer, Rapper Diggy Dex Cost, Sylvana Simons, and Kids van Amsterdam Oost. The concert featured the official launch of the Be a Nelson Book by our co-­‐founder Ilco van der Linde bringing on stage some of the Nelsons in the pages of the book to real life.
Read more about MasterPeace IDP Playlist celebraCon here.
Luxembourg Award The award came as a cherry on top of our end of 2015! In addiCon to being a presCgious award, it also became a very good PR moment for MasterPeace to pick up the momentum following peace day and a moment of pride for our clubs around the world. MasterPeace was awarded the Luxembourg Peace Prize for ‘Outstanding Peace OrganizaCon’, presented to our co-­‐founders at the historic European Parliament building-­‐-­‐a moment witnessed by over 200 peace acCvists from around the world who aBended the ceremony.
Two of Egypt and Middle East leading media publicaCons has featured receiving the award, Daily News Egypt and Cairo Scene. Storytellers Development Program
As a learning outcome from our MEAL Q3 report and operaCons, communicaCon decided to put an advancement-­‐capacity-­‐building program for our MasterPeace storytellers that involves training and developing the communicaCon skills of our storytellers. The objecCve stemmed from our need to improve the quality of the content we were receiving from our clubs’ storytellers, and to further develop their ability to establish and maintain rapport with media outlets that will feature their work.
This spawned our ‘Storytellers Development Tunnel,’ a program consisCng of three phases that runs for the course of a year. We launched the program officially this quarter, where we are at the first stage of orientaCon and foundaCon building. In this phase we assessed the status of each club and the quality of their online presence and media outreach. Once this is done, the second phase, integraCon and operaCon, will begin as we develop and implement a personalized training module for the storytellers based on their individual needs. Through our partnership with RNW Media we will provide professional training programs and sessions for those who are eligible. We will be heavily reliant on the Knowledge Platorm to distribute all learning materials to our clubs as we integrate them into our global MasterPeace campaigns; all while working on a conCnuous feedback loop to guarantee all trainings and acCviCes run smoothly. Doing this will ensure that the storytellers are on the right track and learning skills as they go, and will enable us to keep a Cghter grip in maintaining the equity of the MasterPeace brand.
The third phase, appropriately dubbed the “Storyteller Shines” phase, is where we will provide speaking opportuniCes and peer training sessions from our “graduate” storytellers to other MasterPeace storytellers and club members. Campaigning - Be A Nelson Strategy
Together with Ilco, we worked on creaCng a global unified message format of channeling all our communicaCon efforts under the umbrella of ‘Be a Nelson’ as a theme. For communicaCon, branding and messaging reasons, we decided to create a framework where all the projects for next year (and forward) fall under. -
Be a Nelson campaign & the Nelson Award
The campaign side of Be A Nelson had its resurgence with the release of our new video for the campaign in late August. The campaign came with a new creaCve vision and direcCon in presenCng its message, with all subsequent campaigning materials stemming from visuals and photos taken from the video. The same material was appropriated by a few of our clubs and had their designs modified to accommodate their languages. The Be a Nelson campaign will be re-­‐launched at the end of January and will last longer as part of a bigger framework in 2016 that goes beyond the video and into a full-­‐fledge social media campaign. The Be A Nelson book launch and the Nelson award (in some focus countries) will also be a factor.
We launched the call for the ‘Nelson Award’ together with a clear road map for our clubs to take the award locally. We have had 8 clubs apply to start the award locally (2 clubs in Pakistan, Armenia, Nepal, Mexico, Colombia, Morocco, and The Netherlands). The award formula is to encourage our clubs to seek out and nominate Nelsons from their communiCes and country. AYer voCng for their nominees and presenCng them to a panel of judges, the club will award the top Nelson with the award: a framed cerCficate signed by Ilco and the club’s president. There is also a small bronze sculpture as a trophy and some seed money that can be presented with the cerCficate.
Website & ICT Local Websites:
AYer launching the concept of local websites during the MasterPeace boot camp in Lebanon (May), we have started working on the first few templates.
We have launched 7 online websites, and 3 more are in the queue.
Currently online are:
-­‐ MasterPeace Nepal (masterpea-­‐nepal.org)
-­‐ MasterPeace Mexico (masterpeace-­‐mexico.org)
-­‐ MasterPeace Colombia (masterpeace-­‐colombia.org)
-­‐ MasterPeace Netherland will get a secCon on masterpeace.nl. (hBp://masterpeace.nl/
masterpeace-­‐club-­‐netherlands/)
In the last quarter (current phase):
-­‐ MasterPeace CroaCa (masterpeace-­‐croaCa.org)
-­‐ MasterPeace Bulgaria (masterpeace-­‐bulgaria.org)
-­‐ MasterPeace Macedonia (masterpeace-­‐macedonia.org)
In the process of geyng started:
-­‐ MasterPeace Kenya -­‐ MasterPeace Iraq
-­‐ MasterPeace India
Working with the guidelines and checklist makes sure we only start with clubs who are able to provide the right amount and quality of content. Social Media RecruiEng local MasterPeace Facebook admins Opening the space to some tech-­‐savvy social acCvists to join us! We choose focus countries to launch the program of acquiring local admins, we had a successful requirements campaign that resulted in 45 applicaCons for 5 countries ( as the first phase), where we recruited the needed number LaCn America, USA, Pakistan, Bulgaria, India MasterPeace Facebook Guide
To supplement our mission to improve communicaCons across all MasterPeace clubs we’ve wriBen and designed two comprehensive guides for the Knowledge Platorm: the Content Development Guide and the Facebook Admins Guide.
In a similar fashion to the ‘Content Development Guide’ we released in August before IDP, the Facebook Admins Guide was published to follow the same instrucCons wriBen for the Content Development Guide but appropriated for the digital space. We wrote the document with the perspecCve of the club’s Facebook admin in mind, and gave them several Cps and techniques on how to post beBer content, create effecCve posts, and boost engagement with their followers. There is also a secCon on maintaining the MasterPeace brand and aligning with online campaigns stemming from the main MasterPeace fan page.
YouTube:
2015 has been a great year for MasterPeace on YouTube. With the videos from MasterPeace in Concert we were able to provide users content they are looking for: well recorded, great sounding songs by their local favorite arCsts. BeauCfully shot and edited, the videos have reached more than 250,000 views in 2015.
Instagram and Twider
At the communicaCons meeCng, we decided to re-­‐acCvate these two platorms as the launch of ‘Be a Nelson’ campaign at end of January.