McArthurGlen Barberino Designer Outlet

McArthurGlen Barberino Designer Outlet
FIRENZE FASHION DESTINATION
Main Sponsor of Firenze Convention Bureau
Who is McArthurGlen?
• McArthurGlen Group is Europe’s leading
developer, owner and manager of Designer
Outlets. The group introduced the concept of
designer outlet retailing to Europe in 1995.
• McArthurGlen Group owns 20 Designer
Outlets,
with 75 million customers visiting annually.
• McArthurGlen’s portfolio currently offers
more than 600.000 m2 of retail space with a
further 200.000 m2 underway.
• Savings of 30 - 70% on top designer and
high street brands attract customers.
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McArthurGlen In Italy
• Barberino
o 30 Minutes from Florence
o 45 Minutes from Bologna
• Castel Romano
o 15 Minutes from Rome
• La Reggia
o 20 Minutes from Naples
o 5 Minutes from Caserta
• Noventa Di Piave
o 30 Minutes from Venice
• Serravalle
o 50 Minutes from Milan
o 30 Minutes from Genoa
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Key McArthurGlen Attributes
Fashion
Credentials
+
Year-round
Savings
Promise
=
Full price
branded fashion
experience at
“outlet” prices
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Barberino Designer Outlet
Firenze Fashion Destination
Surrounded by the lovely scenery of Mugello just
30 minutes from Florence and 45 minutes from
Bologna, Barberino Designer Outlet is the
perfect shopping destination
Designed to resemble the style of Renaissance
villas in the midst of luxuriant greenery, its
contemporary stores, home to national and
international brands, line the banks of the River
Sieve and are connected by picturesque wooden
footbridges
Shop 200 of the most luxurious designer fashion
brands, including must-have fashion labels
Prada, Dolce & Gabbana, Michael Kors and
Polo Ralph Lauren – all at 30-70% less
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For Your Clients
Barberino Designer Outlet has a
selection of carefully designed services and
amenities that have been created to provide
a unique shopping experience for discerning
shoppers and a total-day-out for families:
• Daily shuttle bus service from Florence
railway station
• Visitor information office
• Tax-free shopping
• Multi-lingual brochures and maps
• Personal shopper to offer styling advices
• Baby strollers and wheelchairs
• Children’s play areas
• Restaurants and cafés
• ATM’s
• Car parking and coach parking facilities
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Working With The Travel Trade
Our partnerships with travel agents and tour operators are a key part of our success.
We therefore offer a wide variety of benefits and incentives to our travel trade partners to ensure
that their clients’ visits to our Centre are a memorable part of their holiday experience.
Barberino Designer Outlet offers a comprehensive program of activities, customized for
each travel trade partner.
These benefits can include:
• Additional savings with the Fashion Passport , the daily discount card which offers a further
10% reduction on the Outlet price
• Complimentary meal/drink vouchers for escort and driver
• VIP welcome pack
• Designated coach parking
• Marketing support including ECRM, McArthurGlen Group websites, social media channels,
promotional literature, brochures and paid advertising (B2B & B2C)
• PR exposure
• Net rates on transportation options in select markets
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Perfect Venue for Special Events
MEETING ROOM
Theatre: 100 people
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Perfect Venue for Special Events
PANORAMIC TERRACE FOR COCKTAILS AND DINNERS
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Perfect Venue for Special Events
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Familiarization & Press Trip
We offer our support to organize and welcome Fam trips and Press trips.
In 2013 we welcomed 10 familiarization trips, promoting Barberino Designer Outlet
to international buyers and journalists
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Contact
Cristina Visconti
Tourism Executive – Barberino Designer Outlet
cristina.visconti@mcarthurglen.com
+39 055 8421628
+39 342 1586119
www.mcarthurglen.it/barberino
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