beauty - Professional Beauty Association

beauty
professional
association
advancing our industry
2012-2013 ANNUAL REPORT
beauty
professional
association
TABLE OF CONTENTS
Membership
3-4
Education
5-6
Government Advocacy
7-8
Signature Events
9-10
Charitable Outreach
11-12
Financial Overview
13-16
PBA Leadership & Committees
17-20
PBA Staff
21-22
The Professional Beauty Association (PBA) advances the professional beauty industry by providing
our members with education, charitable outreach, government advocacy, events and more. PBA
is the largest organization of salon professionals with members representing salons and spas,
distributors, manufacturers and beauty professionals/NCA. Learn more at probeauty.org.
This report is intended as an overview of PBA Programs and Initiatives from our 2012/2013 Leadership Term
(September 2012 – September 2013). For more information about PBA, visit probeauty.org or call us at 800.468.2274.
advancing our industry
A MESSAGE FROM PBA LEADERSHIP
Welcome to the Professional Beauty Association Annual Report for
2012/2013. It is our immense pleasure to provide you, our members,
with this update on the many important programs and resources available
to you. We continue to reach for excellence in serving our members and
the industry and this report will highlight some of our achievements.
Within this report, you will find key updates on our continually expanding
core programs: Membership, Charitable Outreach, Government
Advocacy, Professional Education, and our Signature Events. Through the
development of these core areas, we continue on the path to achieving
our goal – to be the catalyst for continued growth in the professional
beauty industry.
We value and welcome your feedback on any of the information
presented in this report, and about your membership experience as a
whole. Please contact us any time at 800.468.2274. From the entire
volunteer leadership and staff at PBA, we look forward to enhancing your
experience as a member and serving you and the advancement of the
industry into the future.
Steve Sleeper, PBA Executive Director
Scott Buchanan, PBA Chairman
Owner of Scott J Salon & Spa
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membership
Our goal at PBA is to support our members and the growth of the industry. We aim to make membership attainable for every
professional and have seen significant growth across several membership sections.
“BE THE LEADER
OF YOUR FUTURE.”
- PBA Individual Membership
Recruitment Campaign
CREATING MEMBER VALUE
Adding value to membership is PBA’s first
priority. As part of our continuing efforts to
enhance member benefits, we have improved
or added several new programs to help create
an experience suited to each member’s needs.
Our Member-to-Member Program, in its
third year for the 2014 event cycle, benefits
both member exhibitors and attendees at our
Signature Events through discounts and special
promotions for attendees and increased
opportunities to build brand awareness for
exhibitors.
Compared to the
same period in 2011
Most significant
growth in 2013
Passion and dedication are just a couple
words that describe our Beauty Professional/
NCA members. To recognize the dedication
of our longtime members to the association,
PBA has bestowed a Lifetime Membership
on those members who have been with us for
50+ consecutive years, and has implemented
the annual Lifetime Member Scholarship
in their honor. The scholarship is graciously
sponsored by Goldwell New York and KAO
USA and celebrates the spirit of commitment of
our Lifetime Members to the continued pursuit
of professional education.
RECRUITMENT & RETENTION
Staying active and present in the industry
has been instrumental to the growth and
success of PBA. Along with a presence at our
own Signature Events, where we unveiled
a newly designed and enhanced
membership booth and member
lounge, PBA exhibits at major industry events
throughout the year. Participation at these
events helps raise awareness of how PBA can
help professionals from all sectors advance in
today’s industry.
To increase our student membership, we
have partnered with Marianna Industries
to build awareness of our association by
providing incoming students across the
U.S. with information on PBA membership,
engaging them in the industry early on to help
them start off on a successful and fulfilling
career.
Already a popular member benefit, the new
Corporate Perks Program launched in
August 2013 gives members exclusive pricing
to more than 30,000 merchants, making the
day-to-day lives of members easier and the
services they use more affordable.
In partnership with MultiView, a major
content manager and provider of businessto-business publications, our PBA Beauty
Industry Guide is a valuable industry
directory providing members with one of
the most comprehensive online directories
of professional services and products. PBA
member companies receive discounted
advertising rates in the Guide, as well as a
unique indicia identifying them as a
proud PBA member.
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advancing our industry
PBA Membership Team member Angela McCarthy talks with a
member at the reception area of the new membership booth.
“RESOURCES TO LEAD YOUR TEAM TO SUCCESS.”
- PBA Organizational Membership Recruitment Campaign
RESEARCH AND RESOURCES
Our research efforts continue to grow and
provide member companies industry data
key to professional advancement. Among our
many efforts, we were pleased to find positive
results coming from our 2012 Biennial
Distributor Benchmarking Survey,
which experienced a 29% increase in
participation from the last study in 2010.
Among our most exciting new research efforts,
PBA has partnered with renowned research
firm Kline and Company for a revolutionary
research effort to provide members with
detailed, highly accurate, and actionable
market intelligence on the professional beauty
industry. Named Kline Pro, this effort will
help members identify trends, benchmark
performance, evaluate competitive sectors,
and help in the decision-making process.
Although the data collected by Kline and
Company is kept completely confidential, PBA
is helping to ensure data collection procedures
and safeguards are implemented and closely
followed. PBA will use the data to design
educational content for events and online
and members will receive special pricing and
access to data.
PBA Membership Team member Carissa Hocevar connects with a new member at the 2013 International Salon and Spa Expo.
LOOKING AHEAD AT PBA MEMBERSHIP
In an effort to accommodate our growing membership and craft a unique, value based experience, a modification to our membership structure will
officially launch in the fourth quarter of 2014. The modification will result in two membership types (Business and Individual) and a structure that is easier to
understand and unifies members’ interests within the industry. Both membership types will be twelve month terms and billed on an anniversary year cycle.
To further enhance our member’s experience and make resources and programs more accessible for busy professionals, PBA is rolling out an enhanced
website that will allow our members to create a personalized experience based on their individual needs and activity. Look for these enhancements in the
fourth quarter of 2014.
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education
Developing and offering progressive, relevant and quality education for our members is a major priority for PBA. Our online and
live education programs continue to grow and are quickly becoming known as a major source for professional, quality education
in the beauty industry.
“SATISFY YOUR
CRAVING FOR
KNOWLEDGE.”
- PBA Corporate Education Campaign
ONLINE, ON DEMAND
Covering a range of relevant topics,
including business development, personal
growth, industry trends and more, PBA’s
online education program allows
remote access to the quality education busy
professionals have come to expect from PBA.
Our professionally led live webinars offer an
interactive learning space and are recorded
to allow for 24/7 on-demand access. New
in 2013, our Take Five on-demand
sessions take learning a step further for
busy professionals by answering industry
specific questions submitted by our members
in about five minutes.
2013 WEBINAR HIGHLIGHTS
numbers reflect current viewers and continue to rise
LIVE PBA
WEBINAR
EVENTS
INCREASED
70% IN 2013
Transition in Style:
From School to Salon
Power of Pinterest
Empowering Your
Front Desk: 3-Part Series
Serious Social Networking:
4-Part Series
= 100 viewers
- 413 total viewers
- 434 total viewers
- 738 total viewers
- 1,567 total viewers
UV Gel Nails: Latest
Findings & Best Practices
-3,393 total viewers
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advancing our industry
“BE INSPIRED TO ELEVATE YOUR BUSINESS, CAREER AND PROFESSION.”
- PBA Regional Forums (Previously Salon Summits) Campaign
LIVE EDUCATION
Our Distributor Executive Conference,
gearing up for its third year in 2014, is
quickly becoming an industry favorite,
increasing attendance year over year. The
2013 event, held in April in Joliet, IL and
graciously hosted by PBA Distributor Member
Professional Salon Concepts, experienced
a 59% increase in attendance and
welcomed a professional panel of small to
large distributors over an expanded one
and a half day event. Taking feedback
from the debut event into consideration, topics
in 2013 were reduced to allow for more
in-depth discussion and attendees enjoyed
a Sales Manager Round Table.
With a new name and more focused
direction, PBA’s Regional Forums for the
Professional (known in 2012 and 2013
as Regional Salon Summits) are making
professional education for salon/spa owners,
managers, and professionals accessible and
affordable. This regional event offers highlevel consistent education available from
coast to coast and features sessions led by
respected industry professionals and business
consultants. The Forums made three stops in
2013: Minneapolis, MN; Las Vegas, NV (as
part of PBA Beauty Week); and Boston, MA.
SCHOLARSHIP OPPORTUNITIES
PBA strongly believes that education is key
to a successful career. To foster professional
growth, PBA and industry partners are
supporting current and aspiring professionals
through our scholarship program. In
addition to our long-standing partnerships
with Sally Beauty, Minerva and
Smooth ‘N Shine, PBA introduced its
Lifetime Member and Hans Neumaier
scholarship opportunities in 2013. All PBA
scholarships seek to support aspiring and/
or current cosmetology students and working
professionals.
LOOKING AHEAD AT PBA LIVE EDUCATION
PBA and a taskforce of leading manufacturers are currently in the final planning stages for our
new PBA Executive Summit. This two-day event is scheduled to debut in December 2014 in
Scottsdale, AZ. The new Summit will primarily welcome high-level manufacturer and distributor
executives but will be open to all beauty industry business owners. The theme will be centered on
Leadership and Consumer IQ. Look for details in early 2014.
PBA Beauty Professional/NCA Chair Graciela Santiler-Nowik
and recently retired Sally Beauty President Mike Spinozzi present
the Sally Scholarship to 2012 winner Chelsie Jones.
Attendees at the 2012 PBA Distributor Executive Conference enjoy networking over lunch.
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advocacy
PBA’s Government Advocacy program has significantly grown over the past three years and has been instrumental in raising awareness of
legislative and regulatory issues among industry professionals. Advocating for the rights of every PBA member, the PBA Government Affairs Team
tracks, proposes, and responds to state and federal legislation with potential to affect the industry and works to keep professionals informed and
engaged in the laws and regulations governing our industry.
“BECOME AN
ADVOCATE FOR THE
INDUSTRY! JOIN THE
FIGHT TO KEEP YOUR
LICENSE AND DEFEND
YOUR PROFESSION!”
LEGISLATIVE TRACKING
& ACTION
Tracking legislation at both the state and
federal levels is a priority for PBA. State
legislatures continue to look for ways to
eliminate cosmetology licensing and federal
lawmakers continue to discuss the importance
of the beauty industry to the U.S. economy
and consumers.
- PBA State Captain Program Campaign
Significant progress has been made on the
Small Business Tax Equalization and
Compliance Act, commonly known as the
FICA Tip Tax Fairness legislation. This
important legislation if passed would extend
a dollar-for-dollar FICA tax credit salon/spa
owners pay on employee tip income, a tax
credit restaurant owners have enjoyed since
the 1980s. PBA is the industry champion
for this legislation and has made significant
progress in raising awareness for tax reform.
We continue to earn bi-partisan support
on the FICA Tip Tax Fairness legislation
and have received positive feedback at our
2012/2013 lobby days.
Industry volunteers gather on Capitol Hill to educate lawmakers
on our industry during the 2013 Welcome to Our World event.
The passage of the FICA legislation is highly
dependent on Congress passing a tax reform
package, which hasn’t happened in nearly
twenty years. A renewed push for finality on
the law continues as we progress in the new
113th Congress.
2013 FICA TIP TAX FAIRNESS LEGISLATION TIMELINE
7
advancing our industry
Industry collaboration is essential to
progressing the laws and regulations that will
serve the industry now and into the future. In
late 2012, PBA joined forces with industry
partners, including the American Association
of Cosmetology Schools (AACS), International
Salon Business Network (ISBN), King Research
| Barbicide | Lucky Tiger, and the National
Interstate Council of State Boards (NICS),
to create the Beauty Industry Coalition
for Legislative Reform. The goal of the
Coalition is to support change to improve the
beauty industry at the state level by providing
suggestions in support of consistent standards
relating to licensing, education, health and
public safety.
This effort is a direct response to the persistent
threats of deregulation in states across
the U.S. PBA and Coalition partners are
working to encourage consistency from
state to state. There are state legislators in
several states that view the beauty industry as
fragmented and are looking at ways to cut
down on government regulations they deem
unnecessary. Members of the Coalition are
currently discussing suggestions with the goal
of providing consistency and legitimacy to the
industry.
“YOU WORKED FOR IT, YOU EARNED IT. BE PROUD OF YOUR PROFESSION.”
- PBA “I Am A Professional. I Am Licensed.” Campaign
RESEARCH & RESOURCES
An important function of our Government
Advocacy program is gathering data to help
us in our mission to protect the industry and
help professionals make informed decisions.
In December 2012, PBA conducted a
first-of-its-kind national poll to assess
consumer perceptions on cosmetology
licensing and regulation. A catalyst for the
launch of PBA’s popular I Am Grassroots
Movement, the study polled general
election voters from across the U.S. and
found overwhelming public support
for the requirement of licensing for
cosmetologists and barbers.
Key Findings Include:
•
Consumers overwhelmingly believe
licensing protects the public and improves
quality and safety in the beauty industry.
•
More than nine in ten (94%) 2012 general
election voters polled say they support
requiring licenses, including 97% of
Democrats, 92% of Republicans, and 92%
of independent voters.
•
•
Findings suggest the most compelling
message focuses on how licensing ensures
proper sanitation and cleanliness. More
than two in three (67%) voters said the
message was very compelling, including
voters of all political affiliations and ages.
The vast majority of voters say quality
and safety would decline if states ended
cosmetology licensing and regulation.
More than four in five (82%) say safety
would decline and more than three in four
(76%) say quality would decline without
licensing.
PBA Government Affairs advocates meet with members of Congress during a 2013 PBA Lobby Day.
GRASSROOTS
To address pressure by state lawmakers from across the U.S. to deregulate our industry and
armed with the findings of PBA’s eye-opening consumer poll, PBA’s I Am A Professional.
I Am Licensed. Movement took shape in April 2013, experiencing an immediate and
overwhelming response by industry professionals and trade media. The I Am Movement serves
as a direct channel to bring licensed professionals into efforts to educate consumers on the
health and safety standards inherent with the licensing and regulation of the beauty industry.
There are currently more than 800 and counting licensed professionals taking part
in this effort. Upon joining the movement, licensed professionals receive a free window cling to
place at their work station and helpful talking points to start the conversation with their clients.
The I Am Movement also aims to empower licensed professionals to approach state lawmakers
with confidence when legislation is introduced that would negatively affect our industry.
To strengthen our network of industry advocates, the PBA State Captain Program continues
to gain members across the U.S. to help us rally professionals in their home states when an
alert has been issued. PBA State Captains help spread information to their industry contacts
regarding legislation in their own state. The PBA State Captain Program’s participation
has increased by 48% since it began in 2012, currently totaling 117 advocates in 41
states.
LOOKING AHEAD AT PBA GRASSROOTS EFFORTS
As part of the legislative process, we will continue to encourage participation in our grassroots
efforts throughout 2014, including hosting federal lobby days and participating in the annual
Welcome to Our World reception in Washington D.C. in May.
Also look for an expansion of the State Captain Program, including personal updates, webinar
training, and a networking event for our State Captain advocates.
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events
PBA is known industry wide as a leading producer of high-quality industry events. From tradeshows to competitions and special programs for students,
our Signature Events are a catalyst for driving business success, recognizing artistic and business excellence and advancing beauty careers.
BUSINESS TO BUSINESS
In conjunction with our Italian partner BolognaFiere S.P.A., PBA produces the largest
international business-to-business beauty trade show in North America. Cosmoprof North
America (CPNA) continues to grow in both attendees and exhibitors year over year and offers
professionals an experience unmatched in the industry.
CPNA 2013 gained notoriety in several trade publications for the collaborative efforts of the
GES design team and PBA to create a new contemporary look for the 2013 event. All
marketing and trade show furnishings were completely new, and thanks to a generous donation
from GES, PBA unveiled a newly enhanced membership booth and lounge. Look
for more changes in 2014 and 2015.
Along with its many popular programs, such as Discover Beauty Matchmaking, the
International Buyer Program and U.S. Commercial Service Buyer Program, CPNA
2013 unveiled many new programs to once again exceed industry expectations:
•
•
The new Beautique Beauty Sample Bar, benefitting City of Hope, was a hit with
attendees and exhibitors alike, offering participating companies further opportunities to
showcase their brands and attendees a chance to test premier products hitting the market.
Beautique 2013 raised $11,000 for City of Hope.
A first at any industry tradeshow, TV shopping giants QVC, HSN, and The
Shopping Channel (Canada) hosted open casting calls in 2013 for the next on-air
beauty talent. At the time this report was written, four CPNA exhibiting companies
have been chosen to appear on one or all of these media outlets.
EXCLUSIVELY FOR
PROFESSIONALS
Our International Salon and Spa Expo
(ISSE) in Long Beach is the only beauty expo
and educational event in the industry open
exclusively to licensed professionals, students
and instructors. Taking place in January
each year, ISSE is known industry-wide as
the kick-off event of the year and is a
premier venue for beauty brands of all sizes
to reveal new products and innovations. All
ISSE exhibitors are PBA members and select
attending members receive free expo
tickets and other discounts, including
special discounts and promotions from
participating exhibitors in our PBA Memberto-Member Program.
The ISSE event is rated among the Top 250
U.S. Trade Shows by Trade Show
News Network (TSNN) year over year
and continues to garner industry-wide support.
We have enjoyed a prosperous relationship
with Beauty System Group (BSG), a
dedicated ISSE ticket seller for more than
five years, and are gaining support from many
other leading beauty organizations.
OMC TEAM USA
TEAM
PBA is the proud U.S.
representative for the
H A IRWOR LD
bi-annual OMC HairWorld
Championships, taking place in Frankfurt,
Germany in May 2014. Team USA made a
special stage appearance at ISSE 2014 and
is busy training for the upcoming competitions.
Learn more at probeauty.org/hairworld.
COSMOPROF NORTH
AMERICA 2013
RECEIVES ELITE RECOGNITION
9
advancing our industry
RANKED GOLD 100
TRADE SHOW EXECUTIVE
WINNER OF MARKETING
GENIUS AWARD
TRADE SHOW EXECUTIVE
“EXPERIENCE- PBABEAUTY
AT
THE
NEXT
LEVEL.”
Corporate Signature Events Campaign
ELITE COMPETITIONS
The North American Hairstyling
Awards (NAHA) is the industry’s most elite
photographic hairstyling competition
and a pinnacle achievement for our annual
winners and finalists. The 2013 event was
no exception. Thousands of professionals
converged in Las Vegas to celebrate artists
in 14 categories, including the new, and
tremendously successful, Men’s Hairstylist
of the Year and new open-entry Make-Up
Artist of the Year categories.
NAHA CELEBRATES
25 YEARS IN 2014
NAHA is proud to celebrate 25 years of
recognizing the beauty industry’s most talented
artists. Look for special artistic presentations
by winners from the past 25 incredible years
at the 2014 Awards Ceremony in Las Vegas,
as well as special commemorative keepsakes
available online and at the event. To learn
more about the past 25 years of NAHA,
visit probeauty.org/naha.
The 2013 event also established a strategic
partnership with Modern Salon Media,
which included live web streaming of the
Red Carpet Reception, Awards Ceremony and
winner interviews. As part of a comprehensive
marketing campaign, millions of NAHA fans
and industry professionals were reached
across multiple platforms - both leading up to
and during the event:
• 5.9 million Twitter impressions
• 935,558 reach on Facebook
• 93,397 dedicated web page views
• Top of Google Alerts on day of the
Ceremony
CULTIVATING THE FUTURE
Our Beacon student program brings the
nation’s most promising future professionals
to PBA Beauty Week each July in Las Vegas
to attend specialized classes with the biggest
names in the industry, get up close and
personal with NAHA finalists and winners,
and get a firm understanding of the business
of beauty. Applications for a coveted
spot in this elite program increased to
more than 900 in 2013, up 15% from
2012. Because of the increased demand
and popularity of the program, enrollment
to the program has increased to 100
winners and 200 honorable mentions
annually.
NAHA 2013 Master Hairstylist of the Year Dimitrios Tsioumas produces an artistic presentation at the 2013 Awards Ceremony.
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charities
All PBA Charities are managed and funded through the PBA Foundation, a tax exempt 501 (c)(3) organization that supports charitable initiatives
and the historical preservation of the beauty industry. Along with domestic abuse awareness and education and disaster relief, the Foundation funds
educational scholarships, and heritage initiatives, which preserve the industry’s history, archives and artifacts. The PBA Foundation is controlled and
operated by the Professional Beauty Association (PBA).
“WHAT YOU DO
COULD SAVE A LIFE.”
CUT IT OUT: SALONS AGAINST DOMESTIC ABUSE
Premier Sponsor:
- PBA CUT IT OUT Campaign
PBA’s CUT IT OUT/Salons Against Domestic Abuse program is dedicated to ending
domestic violence against women and men. The program seeks to raise awareness and train
salon and spa professionals to recognize signs of violence and safely refer clients, co-workers,
friends and family to local resources for help.
2013 saw a renewed push to heighten awareness of domestic abuse and increase participation
in the CUT IT OUT programs. A newly designed and organized website was launched
in the fall to give volunteers and trainers access to more information and resources. To help
fundraising efforts, the CUT IT OUT Give the Power back Drive program was launched
in October in commemoration of National Domestic Abuse Awareness Month. The program
encourages salons and professionals to participate in a CUT IT OUT Drive to engage
colleagues, clients and communities in the issue. Participants can easily access ideas and
resources to market their events on the new website, and have the option to donate proceeds
from their drive solely to CUT IT OUT, a local shelter or program, or both.
FOUNDATION
15%
ADMINISTRATIVE
SUPPORT
Working with our industry partner, Great Clips, PBA has also developed a customized
domestic abuse training program for Great Clips franchise owners and salon employees.
The training is a direct response to domestic abuse incidents at salons across the U.S. and
focuses on recognizing the symptoms of abuse in colleagues and how to get them the help they
need.
LOOKING AHEAD AT CUT IT OUT
PBA will continue refining this important program. A new training kit is currently in design to help our
domestic violence professionals train salon professionals and students on the signs of abuse and how
they can make a difference for victims and their families. Learn more at probeauty.org/cutitout.
2013
FOUNDATION
EXPENDITURES
11
advancing our industry
85%
PROGRAM
COSTS
“ONE SMALL ACTION CAN MAKE A BIG DIFFERENCE.”
- PBA Corporate Charities Campaign
PBA DISASTER RELIEF FUND
Founded in 1955, the PBA Disaster Relief
Fund is there to support salon professionals
as they begin to rebuild following the
devastation of natural disaster. Most recently,
the Fund was activated when Hurricane
Sandy swept across the East Coast in late
2012 and devastating tornadoes hit
communities across the Midwest in spring
2013. More than $174,000 for disaster
relief was raised since September
2012. One hundred percent of all funds
raised go directly to help salon professionals
and business owners.
INDIVIDUALS HELPED BY
DISASTER RELIEF FUND:
2012 (3 TOTAL)
THE INDUSTRY UNIFIES IN
SUPPORT OF DISASTER RELIEF
The beauty industry is made up of
compassionate individuals. Nothing proves this
more than when we come together in a show
of unity and support for our brothers and sisters
in beauty.
•
In December 2012, following the
historic devastation of Hurricane Sandy,
PBA collaborated with national trade
publications, such as Behind the Chair, to
host the unprecedented Hairdressers
Helping Hairdressers fundraising
benefit, raising more than $174,000
for the Disaster Relief Fund.
•
Twenty-eight SalonCentric customers and
employees from the U.S. and France ran
the New York City Marathon, raising
nearly $3,400 for the Disaster Relief
Fund.
2013 (150 TOTAL)
LOOK GOOD FEEL BETTER
CELEBRATES 25 YEARS OF
MAKING A DIFFERENCE
We are proud to partner with the Personal
Care Products Council Foundation
and the American Cancer Society as
a National Collaborator for the Look
Good Feel Better (LGFB) program. LGFB
works to improve the self-esteem of cancer
patients to help them fight and recover from
their disease with more confidence. Thousands
of industry volunteers donated their time and
talent in more than 15,000 workshops,
helping more than 30,000 cancer
patients across the U.S. in 2013.
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PBA FINANCIAL OVERVIEW
As a not-for-profit organization serving our members and the professional beauty industry,the majority of our
revenue goes back to our membership and the industry through our core programs.
2%
CHARITABLE
OUTREACH
1%
EDUCATION
7%
BEAUTY
WEEK
2%
G&A
OTHER
<1%
GOVERNMENT
AFFAIRS
REVENUE
& SUPPORT
2011
72%
SIGNATURE
EVENTS
13
advancing our industry
15%
MEMBERSHIP
6%
BEAUTY
WEEK
15%
MEMBERSHIP
<1%
GOVERNMENT
AFFAIRS
2%
EDUCATION
1%
CHARITABLE
OUTREACH
2%
G&A
OTHER
REVENUE
& SUPPORT
2012
74%
SIGNATURE
EVENTS
14
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PBA FINANCIAL OVERVIEW
6%
OTHER
5%
MEMBERSHIP
8%
G&A WAGES
& BENEFITS
4%
INTEREST,
DEPRECIATION,
PROPERTY TAX
4%
GOVERNMENT
AFFAIRS
10%
BEAUTY
WEEK
PROGRAMS
& SERVICES
EXPENDITURES
3%
VOLUNTEER
MEETINGS
1%
CHARITABLE
OUTREACH
1%
EDUCATION
2011
57%
SIGNATURE
EVENTS
15
advancing our industry
4%
EDUCATION
7%
BEAUTY
WEEK
6%
GOVERNMENT
AFFAIRS
1%
CHARITABLE
OUTREACH
3%
VOLUNTEER
MEETINGS
9%
G&A WAGES
& BENEFITS
4%
INTEREST,
DEPRECIATION,
PROPERTY TAX
7%
MEMBERSHIP
PROGRAMS
& SERVICES
EXPENDITURES
7%
OTHER
2012
52%
SIGNATURE
EVENTS
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PBA BOARD OF DIRECTORS
CHAIR
Scott Buchanan
Scott J Salon & Spa
New York, NY
VICE CHAIR
Reuben Carranza
P&G Salon Professional
Woodland Hills, CA
TREASURER
Beth Hickey
Spa Specialties Representatives
Arlington, TX
Kevin Barrett
Fromm International
Mt. Prospect, IL
Mark Goodman
The Hair-Designers
Hilton Head Island, SC
Cynthia Heisser
Ultimate Beauty Companies
Huntington Park, CA
Renee Shakour
Interiors by RG Shakour
Westborough, MA
Marilyn Ihloff
Ihloff Salon and Day Spa
Tulsa, OK
Oliver Steinnagel
Oliver’s Hair Salon
Overland Park, KS
Harlan Kirschner
Kirschner Group
Valencia, CA
THANK YOU TO OUR OUTGOING
PBA BOARD MEMBERS
Edwin Neill III
Neill Corp
Hammond, LA
Graciela Santiler-Nowik
Hair Base Salon & Spa
Chicago, IL
Max Wexler
Salon Services & Supplies, Inc.
Renton, WA
Brian Graham
GF Management
Lithia Springs, GA
PBA FOUNDATION BOARD OF DIRECTORS
CHAIR
Ray Mager
L’Oreal
New Jersey
TREASURER
Beth Hickey
Spa Specialties Representatives
Arlington, TX
Susanna DiSotto
Satin Smooth/Conair
Stamford, CT
VICE CHAIR
Cynthia Heisser
Ultimate Beauty Companies
Huntington Park, CA
NABE BOARD OF DIRECTORS
Duccio Campagnoli
BolognaFiere SpA & SoGeCos SpA
Bologna, Italy
Giorgio Contini
BolognaFiere SpA
Bologna, Italy
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advancing our industry
Lee Rizzuto, Jr.
Rusk, Inc. / Conair/ Satin Smooth /
BaByLiss / Forfex
Stamford, CT
Alessandro Savoia
BolognaFiere SpA
Bologna, Italy
George Schaeffer
OPI Products, Inc.
North Hollywood, CA
Bruce Selan
Zotos International
Rosemont, IL
PBA ADVISORY COUNCILS
Previously PBA Leadership Councils
BEAUTY PROFESSIONAL / NCA COUNCIL
CHAIR
Grace Santiler-Nowik
Hair Base Salon & Spa
Chicago, IL
Marcia Bird
Raritan Valley Community College
Bridgewater, NJ
Mark Goodman
The Hair Designers
Hilton Head Island, SC
Sandi Holland
Head Liners Salon & Spa
Elizabethtown, KY
Beth Hickey
Spa Specialties Representatives
Arlington, TX
Peggy Sue Schmoldt
Academy of Cosmetology Arts
Denver, CO
DISTRIBUTOR COUNCIL
CHAIR
Edwin Neill III
Neill Corp
Hammond, LA
Paul Gauvin
WS Beauty Supply
Fitchburg, MA
Cynthia Heisser
Ultimate Beauty Companies
Huntington Park, CA
Brandon Ranney
Creative Salon Concepts
Pine Brook, NJ
Renee Shakour
Interiors by RG Shakour
Westborough, MA
Karl Sweis
SWEIS Inc.
Torrance, CA
MANUFACTURER COUNCIL
CHAIR
Harlan Kirschner
Kirschner Group
Valencia, CA
Kevin Barrett
Fromm International
Mt. Prospect, IL
Reuben Carranza
P&G Salon Professional, North America
Woodland Hills, CA
Scott Hagstrom
Helen of Troy
El Paso, TX
Michael Riley
Scruples Professional Salon Products Inc.
Lakeville, MN
Colin Walsh
DevaCurl
New York, NY
SALON/SPA COUNCIL
CHAIR
Oliver Steinnagel
Oliver’s Hair Salon
Overland Park, KS
Scott Buchanan
Scott J Salon & Spa
New York, NY
Bonnie Conte
Avalon Salon and Day Spa
Deer Park, IL
Tiffany Conway
CoCo Cheveux Salon
Portland, ME
Rowena Yeager
Studio Wish
Twinsburg, OH
Holly Zapata
K Charles and Company Salons
San Antonio, TX
THANK YOU TO OUR
OUTGOING BEAUTY PROFESSIONAL/NCA
COUNCIL MEMBER
Marlene Bridge
Educator/Consultant
Pittsburgh, PA
James Jordan
Matthew Ray Salon
Burbank, CA
Georg Schmieder
Louis DuGal Hair & Color Salon
Boston, MA
THANK YOU TO OUR
OUTGOING DISTRIBUTOR COUNCIL MEMBERS
Peter Garzone
Professional Salon Services, Inc
Cranston, RI
Steve Neumaier
Goldwell of New York
Rochester, NY
Max Wexler
Beauty Craft Supply &
Equipment Co.
Minnetonka, MN
THANK YOU TO OUR
OUTGOING MANUFACTURER COUNCIL MEMBERS
Brian Graham
GF Management
Lithia Springs, GA
Marc Spilo
Spilo Worldwide Inc.
Los Angeles, CA
THANK YOU TO OUR
OUTGOING SALON/SPA COUNCIL MEMBERS
Larry Curtis
Taylor Andrews Academy
West Jordan, UT
Daired Ogle
Daireds Salon & Spa Pangaea
Arlington, TX
Jan Seybold
Carenza Color.Cutting.Experience
Brookfield, WI
18
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PBA COMMITTEES
COMPETITIONS
PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS
Larry Curtis
Taylor Andrews Academy
West Jordan, UT
Mark Goodman
The Hair Designers
Hilton Head Island, SC
Dale Dees
The Salon
Orlando, FL
Carmelo Gugliotti
Gugliotti’s Salons
West Jordan, UT
Gordon Miller
Chicago, IL
Judy Rambert
Pivot Point
Evanston, IL
EDUCATION
PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS
CHAIR
Marcia Bird
Raritan Valley Community College
Bridgewater, NJ
Scott Buchanan
Scott J Salon & Spa
New York, NY
Larry Curtis
Taylor Andrews Academy
West Jordan, UT
Judy Rambert
Pivot Point International
Evanston, IL
Holly Zapata
K Charles & Company Salons
San Antonio, TX
Julie Shepperly
Milady/Cengage Learning
Kalamazoo, MI
Rowena Yeager
Studio Wish Salon
Twinsburg, OH
FINANCIAL OVERSIGHT
PBA STAFF LIAISON: STEVE WILKERSON, PBA CHIEF FINANCIAL OFFICER
CHAIR
Ray Mager
L’Oreal
New Jersey
Serena Chreky
Andre Chreky the Salon Spa
Washington, D.C.
Michael Santanna
Conair Corporation
New York, NY
Jon Shakour
Interiors by RG Shakour
Westborough, MA
Brian Graham
GF Management
Lithia Springs, GA
GOVERNMENT AFFAIRS
PBA STAFF LIAISON: MYRA IRIZARRY, PBA DIRECTOR OF GOVERNMENT AFFAIRS
CHAIR
Tiffany Conway
CoCo Cheveux Salon
Portland, ME
VICE CHAIR
Daired Ogle
Daireds Salon and Spa Pangea, Inc.
Arlington, TX
Serena Chreky
Andre Chreky the Salon Spa
Washington, D.C.
19
advancing our industry
Mark Goodman
The Hair Designers
Hilton Head Island, SC
Oliver Steinnagel
Oliver’s Hair Salon
Overland Park, KS
Joseph Kendy, Jr.
Kendy Law, LLC
Norwalk, CT
Holly Zapata
K.Charles & Co.
San Antonio, TX
Renee Shakour
Interiors by RG Shakour
Westborough, MA
Frank Zona
Zona
Boston, MA
MEMBERSHIP
PBA STAFF LIAISON: ELIZABETH FANTETTI, PBA DIRECTOR OF MEMBERSHIP & ASSOCIATION PROGRAMS
CHAIR
Kris Kutcher
Kristopher’s Hair Studio
Quincy, IL
Bonnie Conte
Avalon Salon & Day Spa
Deer Park, IL
Mike Hicks
National Salon Resources
Minneapolis, MN
Richard Hill
Eden Salon
Oklahoma City, OK
Marilyn Ihloff
Ihloff Salon and Day Spa
Tulsa, OK
Brandon Ranney
Creative Salon Concepts
Pine Brook, NJ
Dan Kliska
Joe Products Inc.
McLean, VA
Lawrence Salazar
Davexlabs, LLC
Santa Monica, CA
Steve Neumaier
Goldwell of New York, Inc.
Rochester, NY
Peggy Sue Schmoldt
Academy of Cosmetology Arts
Denver, CO
Steven Porter
Salon 152
Taylorsville, KY
Rowena Yeager
Studio Wish Salon
Twinsburg, OH
NORTH AMERICAN HAIRSTYLING AWARDS (NAHA) CREATIVE GROUP
PBA STAFF LIAISON: JESSI MARSHALL, PBA DIRECTOR OF EDUCATION & INDUSTRY PROGRAMS
CHAIR
Renee Shakour
Interiors by RG Shakour
Westborough, MA
Tiffany Conway
Coco Cheveux
Portland, ME
Michael Shaun Corby
Alterna Haircare
New York, NY
Eric Fisher
Eric Fisher Academy
Wichita, KS
Rachael Plotts
John Paul Mitchell Systems
Los Angeles, CA
Mia Liguori McHugh
Scruples Haircare
Minneapolis, MN
John Simpson
Pittsburg, PA
Kendall Ong
Mane Attraction Salon
Scottsdale, AZ
Kris Sorbie
Kris Sorbie Inc. /Redken
New York, NY
20
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PBA STAFF
EXECUTIVE OFFICES
Steven Sleeper, CPA, Executive Director | steve@probeauty.org
Rachel Molepske, Manager of Leadership Operations| rachel@probeauty.org
BUSINESS DEVELOPMENT & EVENT OPERATIONS
Eric Z Horn, CMP, Associate Executive Director | eric@probeauty.org
Toni Davis, Sales Director | toni@probeauty.org
Susan Howard, Director of Event Operations | susan@probeauty.org
Jen Burns, Trade Show Manager | jen@probeauty.org
Ebony King, Sales Manager | ebony@probeauty.org
Christine Kline, CMP, Manager of Event Operations | ckline@probeauty.org
Angela Kimble, Sales Coordinator | angela@probeauty.org
Gina Moon, Coordinator of Event Operations | gina@probeauty.org
CHARITABLE PROGRAMS
Rachel Molepske, Manager | rachel@probeauty.org
EDUCATION & INDUSTRY PROGRAMS
Jessi Marshall, Director | jessi@probeauty.org
Ashley Charter, Manager | ashley@probeauty.org
Kelley McCarthy, Manager | kelley@probeauty.org
Mary Laffey, Coordinator | mary@probeauty.org
FINANCE & ADMINISTRATION
Steve Wilkerson, CPA, Chief Financial Officer | swilkerson@probeauty.org
Lori A. Rayhorn, CPA, Director of Accounting | lori@probeauty.org
Christy Weaver, Manager | christy@probeauty.org
Valerie Sams, Administrative Clerk | valerie@probeauty.org
GOVERNMENT AFFAIRS & INDUSTRY RELATIONS
Myra Y. Irizarry, Director | myra@probeauty.org
Bridget Sharpe, Manager | bridget@probeauty.org
21
advancing our industry
MARKETING & COMMUNICATIONS
Marissa Porcaro, Director | marissa@probeauty.org
Amy Brooks, Communications Manager | amy@probeauty.org
Ann Cimellaro, Creative Services Manager| ann@probeauty.org
Chelsea McFarland, Project Coordinator | chelsea@probeauty.org
Laura Armenta, Communications Coordinator | laura@probeauty.org
Lauren Laspisa, Creative Services Coordinator | lauren@probeauty.org
MEMBERSHIP & ASSOCIATION PROGRAMS
Elizabeth Fantetti, Director | elizabeth@probeauty.org
Carissa Hocevar, Database Manager | carissa@probeauty.org
Janice Olson, Coordinator | janice@probeauty.org
Angela McCarthy, Coordinator | amccarthy@probeauty.org
FIND PBA ON SOCIAL MEDIA
PBA - facebook.com/professionalbeautyassociation
ISSE - facebook.com/pbaisse
PBA Beauty Week - facebook.com/pbabeautyweek
Beacon - facebook.com/pbabeacon
twitter.com/probeautyassoc
@NAHA_PBA - instagram.com/naha_pba
@PBA_Events - instagram.com/pba_events
pinterest.com/probeautyassoc
22
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beauty
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advancing our industry
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