countertrends! - zoppini

Via di Scolivigne 2/A
50012 Firenze
Phone: +39 055 6499470
N° 1
January - February 2009
IN THIS ISSUE:
1.
Zoppini Store
2
Discovery of the “G” Point
3.
Kiosk & Shop
4.
Zoppini - Blackberry
5.
Zoppini - Maxim
6.
PR
7.
Customers Activities
8.
Mariage by Zoppini
9.
Design
10.
New Collections
11.
Editorials
CONTACTS:
Communication Dept.
Simone Ugolini (P.R. & Comm. Manager)
s.ugolini@mpfgroup.com
Katia Lanini (AD & Comm. Designer)
k.lanini@mpfgroup.com
Leonardo Mazzi (AD & Comm. Designer)
l.mazzi@mpfgroup.com
Francesca Caloni (Media Coordinator)
f.caloni@mpfgroup.com
Export Dept.
Teresa Ballerini (Customer Care Europe)
t.ballerini@mpfgroup.com
Rina Lapini (Customer Care Europe)
r.lapini@mpfgroup.com
Misia Boselli (Customer Care R.O.W.)
m.boselli@mpfgroup.com
Material for internal use only - © 2009
COUNTERTRENDS!
MPF GROUP VERSUS CRISIS
The begin of this year was a very
positive one for MPF Group, thanks
also to the inauguration of the first
Zoppini Store in Florence, in the same
place where the Zoppini family started
the whole story, which is meant to be
the new focal point for MPF Group
PR and marketing activities. On the
occasion of St. Valentine’s Day the
first successful event, dedicated
to local press and journalists was
organized. We are glad to observe that
the Zoppini Store project is gaining
more and more popularity worldwide.
After the first “American Dreams”
calendar, MPF Group has produced
the second one, called “Terra libera”,
in the name of a totally committed and
targeted communication. Coherent
with this philosophy, MPF Group has
also decided to give its contribution
to many fundraising events... as
well as with the introduction of the
2009 “Mariage” collection, inspired
by positive and purposeful feelings.
Furthermore, the new entry in the
Company of two Style Directors means
that the Company trusts young talents
and aims at experimentation.
www.mpfgroup.com
THE FIRST FLAGSHIP STORE
IN FLORENCE
On January 15th 2009, MPF Group S.p.A. has
celebrated the opening of its first flagship store in
Florence, birthplace of the Zoppini brand. The Zoppini
Store reaches the highest expression of its concept,
following the previous openings of 35 points of sale
all around the world. It is much more than a simple
store; it deals with an exclusive and multifunctional
place, also by means of a special PR - dedicated area,
the so-called “Le Caveau”. Here will be held cultural
events, food and wine tasting experiences and artistic
previews, in order to involve media and both local and
national press.
On this same occasion, international journalists
and PR have been invited for the Press Day and the
presentation of the inedited pictures of the ZoppiniMaxim calendar.
Above: the crowd at the Zoppini Store!
Below: Simone Ugolini with Claudio Cuccurullo, participant at the TV
program
Above: The Prince consorts, Katia Pedrotti and Ascanio Pacelli, wear
respectively bracelets from Dare to Love and Race Collections
Material for internal use only - © 2009
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
Zoppini Store has really caught everyone’s eye: local
authorities, affectionate customers, friends and people
passing by have visited the store, also attracted by the
presence of the two beautiful models of the calendar,
Inna Meremerenko and Emanuela Postacchini, and the
Prince consorts, Katia Pedrotti and Ascanio Pacelli. In
the evening a special dinner party was reserved for
some political personalities and vips, like the popular
showman and fashion consultant, Raffaello Tonon.
Below: Mauro Zoppini with vips
Above: Inna Meremerenko and Emanuela Postacchini autograph
calendars
www.mpfgroup.com
DISCOVERY of THE “G” POINT
THE FIRST ZOPPINI STORE
AT THE ZOPPINI STORE IN FLORENCE
IN ALMATY IN KAZAKHSTAN
After perpetual research, the existence of the “G”
Point has finally been certified. A pool of distinguished
scientists has determined that the site of pleasure
exactly lies inside the first Zoppini Store in Florence! On
Friday, February 13th
INTERNATIONAL
SCIENCE MAGAZINE
2009, on an already
quite fortuitous day,
Sensazionale Scoperta Scientifica
a few selected guests
TROVATO IL PUNTO “G”
could partake in the
tasting of the “magic”
chocolate
by
Mr.
Andrea Bianchini, “the
best Italian chocolate
maker in 2008”, in
After only one year collaborating with MPF Group,
PERFECT GIFTS has inaugurated the first Zoppini
Store in Almati, the most important economic centre
in Kazakhstan. The owner has chosen to focus on
the Zoppini and Makuti brands for a very high quality
public. Right in 2009 is expected to be inaugurated the
second Zoppini Store!
FEBBRAIO 2009 _ EDIZIONE SPECIALE
a cura di MPF Group Communication
Dopo infinite ricerche, è stata certificata
l’esistenza del Punto G. Un pool di
insigni ricercatori ha decretato che il
sito del piacere si trova esattamente
all’interno del primo Zoppini Store di
Firenze!
alla degustazione del “magico”
cioccolato di Andrea Bianchini,
“miglior cioccolatiere italiano 2008”,
in collaborazione con POM613.com.
Il Punto G esiste, e lo si ritrova nel
connubio irrinunciabile tra il cioccolato
e il gioiello. “G” come Gusto e “G”
come Gioiello … perché il desiderio di
piacere e di piacersi, di soddisfare e
di soddisfarsi, stimola la creatività e
induce ognuno di noi a ricercare nella
sensorialità e nell’autogratificazione il
proprio appagamento.
Venerdì 13 febbraio 2009, in data già
alquanto fortuita, pochi selezionatissimi
invitati hanno potuto partecipare
partnership with POM613.
com. The “G” Point exists and
is to be found in the unfailing
combination of chocolate and
jewellery … because the wish
to like and satisfy oneself and
each other stimulates creativity and leads everyone to
look for one’s fulfilment, by means of gratification and
“sensoriality”.
Material for internal use only - © 2009
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
THE FIRST KIOSK IN KUWAIT CITY
“THE PROOF OF THE PUDDING”
On February 5th , our customer, Mr. Joseph Akelian,
opened the first Zoppini Kiosk at Fanar Mall, in Kuwait
City.
As the owner of the company My fair Lady, he is also
greatly working on the introduction of our brands in
Oman and Bahrein.
During this year, he is planning to open a Zoppini Store
at the Olimpia Mall, a very modern shopping mall, still
under construction.
Zoppini Store is a real increasingly involving reality,
that is able to represent the first access to the MPF
Group world. How? By offering the image of a stable
company, with a heart, well-structured and high
potential, with a wide product range and convenient
and competitive prices!
And the proof of the pudding happened to a couple
of potential customers. After some initial hesitation,
thanks to the perseverance and professionalism of
our salesman, they decided to visit the Zoppini Store
in Florence. Here, they were positively impressed by
the products and promotional material of all the four
brands, as well as by the staff assistance and the
whole Zoppini Store concept.
The business relationship has been so easily
inaugurated and the first purchase order will be
finalized soon!
www.mpfgroup.com
ZOPPINI - BLACKBERRY
TOGETHER FOR A CHARITY
EVENT
During the Fashion Week in Milan (February 24th
- March 4th ), the Italian Association, “Tesoro nel
campo”, founded by the actor Luca Calvani, very
sensitive towards pro-children projects, organized
a fundraising event. The mission is to support the
maintenance of the orphanage in Timboni, in Kenya.
It deals with a “Charity Temporary Shop”, prepared
in partnership with BlackBerry, where you could buy
branded clothes and accessories, donated by famous
actors, showmen, singers and fashion stylists; like the
Versace suit, wore by Patrick Dempsey in a “Grey’s
Anatomy” episode, the Christian Dior gown, wore by
Jane Alexander at the last Venetian Festival and the
Dolce and Gabbana sunglasses, wore by Alessandro
Gassman.
Zoppini has given its
contribution with a
special production for
the Pearl BlackBerry:
a precious case in s.
steel with Swarowsky
crystals and genuine
python leather inserts.
On February 24th,
Luca Calvani and
Jane Alexander were
also present at the
event.
Material for internal use only - © 2009
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
ZOPPINI - MAXIM...
THE SECOND CALENDAR:
“TERRA LIBERA”!
From March 8th , attached to the magazine “Maxim”,
the 2009 calendar with Salvatore and Cristiano
Angelucci, as exceptional models for the Zoppini
jewels, will be on sale.
The images are by Stefano Bidini and the location
is Casal di Principe, by now, well-known only for
the Italian movie “Gomorra”, which could represent
only the most negative aspects of this place. On
the contrary, like most of the Italian territory, it still
has much more to offer and be discovered. For the
first time, a new different perspective can be shown
through this calendar. Our staff has told us about
the enthusiasm and warm welcome they have been
receiving from local people, during the whole making
of the calendar. The images testify the laboriousness
of this sunny and ambitious people, so anxious to
express their capabilities, but more often depicted
only in dark colors.
After “American Dreams”, it deals with the second
Zoppini-Maxim calendar, aiming at the combination
of a commercial and social activity. After the launch
in Milan, several events around Italy will follow and
the privileged one will be held at the Zoppini Store in
Florence.
Have a preview on
http://www.tgcom.mediaset.it/gossip/
“AMERICAN DREAMS”
AT THE YAB DISCO
On January 22nd 2009, MPF Group
S.p.A. presented the inedited
pictures of the Zoppini-Maxim
calendar at the “Yab” disco, in
Florence. The two beautiful models
of the calendar, Inna Meremerenko
and Emanuela Postacchini, and
the popular showman and fashion
consultant,
Raffaello
Tonon,
attended the event. The “Yab”
disco is the most popular in the
city among Florentine people and
foreigners.
www.mpfgroup.com
“AMERICAN DREAMS”
AT “IL MAKKARONI”
MPF Group’s initiative
concerns
also
the
organization of new and
diversified
occasions,
like the last charity
event. On this occasion
it was also promoted
the Zoppini - Maxim
calendar. The location
was “Il
Makkaroni”
Club in Riccione with
the
participation
of
one of the protagonist
of the calendar, Inna
Meremerenko.
LUXURY LOUNG BAR
A luxury cars dealer in Florence has had the brilliant
idea to include in the open space of its store, a “relax
area”, a bar and a restaurant! We have visited the place
and thought that it would be a perfect and original
showcase, especially for those Zoppini collections,
that have been inspired by the world of cars: Race,
Tekno, Wheel…. are on the right track!
Above: Manuel Zoppini and Inna Meremerenko with the club staff
RTL
ZOPPINI IN RADIO and VIDEO!
Dj and speaker of the Italian radio channel RTL, Carlo
Nicoletti, never fails to wear and show our jewels
during his live programs! Thanks for your enthusiasm
and your good music!
Above: to the left, Roberta Giarrusso, actress in “Carabinieri” with
some friends of her
Material for internal use only - © 2009
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
OUR CUSTOMER DECOLTÈ
FAIR
AMONG VIPS, CALENDARS AND FASHION SHOW
INTERNATIONAL VICENZA
When a Company like MPF
Group meets a customer like
Tatiana with her exuberance
and motivation, the result
cannot be but something
brilliant! On Friday, December
19th 2008, at the shopping
mall “La Fattoria” in Rovigo,
was held at the same time
the presentation of the first
Zoppini-Maxim calendar and
a fashion show. Of course,
the models wore jewels by
Zoppini and Makuti and the
success was granted. We would like to invite you to
give vent to your creativity , as well!
The Vicenza Fair seems to gain more and more
popularity among foreign visitors. Even this year, in
fact, customers from abroad have been more than those
Italian affectionate ones, especially from emerging
countries like Romania, Bulgaria, Poland, etc. In order
to renew and intensify this occasion, immediately
following the last day of the Fair, MPF Group has held
its Press Day for international journalists and PR, at
the new flagship store in Florence. This way it could
present the 2009 Zoppini Ad campaign and offer a
live promotion of the Zoppini store concept, as one of
the main aspects of the Company strategic marketing
plan.
Above: to the left, Mirco Zoppini and Paolo Zulian with Harri and Mika
from Optura Group OY, our distributor in Finland
www.mpfgroup.com
PR
CUSTOMERS ACTIVITIES
BETWEEN EUROPE AND ROW
ROME: IT’S ZOPPINI TIME!
BULGARIA: EVDEMONA
Campaign Name: ZOPPINI TIME
Total posts: 45
Congratulations to our distributor Di Mario for the
realization of this well-designed and widespread
advertising project.
ROMANIA: YOU&ME
JAPAN: TAKATA
Material for internal use only - © 2009
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
MARIAGE
NEW STYLE DIRECTORS:
BY ZOPPINI
EXPERIMANTATION AND NEW TALENTS
The bride, beautifully
wrapped
in
her
wedding gown, is
about to reach her
groom at the altar. A
ray of light and candor
follows her last steps,
while her heart beating
and her groom’s eyes
are caught in the
flutter of her neverending white train …
still a few meters apart from their unequivocal future,
and their eyes gently melt. When, suddenly, the bride,
instinctively, brings her hand to her neck and a sudden
chill descends over the cold Romanesque little church.
The bride turns her astonished eyes on her mother’s, like
wondering about something. Her mother, speechless
and abruptly, opens her handbag, and, after putting her
hands into it, reassuring eyes her daughter and stands
up. As they get closer, with all her maternal love, she
gives her the beautiful parure “Mariage” by Zoppini: like
the finishing touch of the painter, she completes the
bride’s look, now, calm and happier than ever. Eventually
are the last few steps … her heart is overflowing and her
eyes are joyfully beaded with tears, now that she has
recovered her sense of beauty: the necklace around
her long and slender neck and the earrings, framing
her radiant face... “Mariage” by Zoppini is exactly at the
right time, in the right place, where a Company like MPF
Group wished to be, by means of its stylists’ hard work,
aimed at making eternal this wonderful day...
With the entry of the two Stylist Directors, Mr. Raffaele
Petruzzelli and Mr. Michele Mastrapasqua, both
teachers at the Design European Institute (IED), MPF
Group S.p.A. faces a new challenge. At the same time,
it also aims at discovering and motivating new creative
talents by founding the “Zoppini Design Award”, for
the creation of one male and one female collection,
both in s. steel, 5 pieces each. The three winners will
be given money prizes and above all, the creations
in first place will be produced and launched by MPF
Group in 2010\11.
Mr. Raffaele Petruzzelli and Mr. Michele Mastrapasqua
OUR JEWELS FOR A GOOD
CAUSE
A.T.T., the Tuscan Cancer Association, would like to
thank MPF Group S.p.A. for its contribution to the last
fundraising event, by means of a jewels donation.
Total proceeds amount to € 51.000.
www.mpfgroup.com
NEW COLLECTIONS
Wheel marked sporty-styled collection is distinguished
by very clean shapes, grey-colored using PVD
treatment. The more sober version includes a bracelet,
a pendant and a key ring; while the other one,
elaborated by means of a lined design and a diamond,
presents also a ring and cufflinks.
Feeling’s new look... In a perfect correspondence with
the new Zoppini image, the brand logo avails oneself of
a new expressive force through an increased collection
and in order to perpetuate the Company philosophy.
The new-borne pendants, big and small-sized, are
in the following colors: antique gold, gold-yellow,
rose gold and grey ruthenium. They are all covered
with diamonds or crystals and can be combined with
bracelets of the same colors.
WHEEL
FEELING
WHEEL
PLANETS
Material for internal use only - © 2009
TEKNO
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
The woman who loves the Makuti brand, as an icon of
refined style, will appreciate this last proposal: a very
romantic “ensemble”, including a brooch and a pair of
earrings. Each piece is in rhodium-plated silver, with
a cammeo in amethyst color and mother of pearl...
Brocade.
“Don’t say love” – we’d better say passion and pure
fantasy, when it’s two free souls who long for a perfect
and conciliatory relation.” On St. Valentine’s Day, the
Amour collection was proposed to all those lovers
who are able to “un-tie” in a contact: three pendants
in natural s. steel, rose/yellow or black ruthenium
galvanic treated.
BROCADE
Luxury, it’s all about men Luxury. Black and natural
s. steel, diamonds and genuine dark brown crocodile
leather are combined in the bracelet and in the key
holder. For an irresistible total look, this very chic
collection is completed by the pendant and the
cufflinks.
LUXURY
AMOUR
Covered, overlapping symbolic images in s. steel are
covered with a black ruthenium galvanic treatment and
embellished by a black Swarovwski crystal.
COVERED
www.mpfgroup.com
EDITORIALS
Starlovers...
For the fans’ of this funny and versatile collection,
already including three complete sets, three new
subjects have been added: suns, plates and butterflies,
in PVD yellow and rose colors.
STARLOVERS
Words!
Powerful declarations, shaped in s. steel, are illuminated
by a rose/yellow galvanic treatment and embellished
by a grey/white resin pearl.
WORDS
Material for internal use only - © 2009
• Riders
• L’orafo
• Novella2000
• Cosmopolitan
• Arpel Fur
• Novella2000
• XL
• MarieClaire
• Velvet
• Visto
• Glamour
• Cosmopolitan
• Fashion
• Gals
• Kiss Me
Dec. 08/Jan. 09 page 54
Manuel.Zed
January 09
page 62,96 MPF Group
January 29th 09 page 77
Zoppini
January 09
page 51
Zoppini
January 09
page 130
Zoppini
February 19th 09 page 72
Replay
February 09
page 139
Replay
February 09
page 350
Replay
February 09
page 310 MPF Group
February 20th 09 page 62
Manuel.Zed
February 09
MPF Group
February 09
page 105
Zoppini
February 27th 09 page 16 ZoppiniStore
February 09
page 53
Manuel.Zed
February 09
page 43
Replay
NEWSLETTER BY MPF GROUP COMMUNICATION & MKT
January - February 2009
www.mpfgroup.com
• www.spotandweb.it January 09th 08 • www.megamodo.com January 19th 08 • www.megamodo.com January 19th 08 Material for internal use only - © 2009
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