screencity Media Environment

Cover:
S.Casarini, I.Luigabue, G.Magli
01
I nternational Academic Journal
New technologies and tools for built environment comunication and valorization
edited by Katia Gasparini
screencity
ISBN 978-88-96370-10-0
ISSN 2281-2210
screencity
€ 20,00
Media Environment
Media Environment
Knemesi Publisher
www.knemesi.com
Screencity_I.A.J.
issue 01 November 2012
ISSN 2281-2210
ISBN 9788896370100
Annual Academic Journal
SCREENCITY STAFF
ADVISORY BOARD
Directors
Simone Arcagni
Katia Gasparini
Giandomenico Amendola
Simone Arcagni
Pierre Auboiron
Simon Biggs
Roberto Bolici
Massimo Canevacci
Francesco Casetti
Derrick De Kerchove
Ruggero Eugeni
Katia Gasparini
Laurent Jullier
Salvatore Iaconesi
Giulio Lughi
Lev Manovich
Rossella Maspoli
Scott McQuire
Roy Menarini
Francesco Monico
Mario Ricciardi
Giuseppe Richeri
Mark Shepard
Oliver Schürer
Mirjam Struppek
Christian Uva
Vito Zagarrio
Pietro Zennaro
Editor -in-chief
Francesco Carcano
Editorial board
Simone Arcagni
Katia Gasparini
Giulio Lughi
Rossella Maspoli
Roy Menarini
Pietro Zennaro
Editorial staff
Veronica Brustolon
Roberta De Monte
Miriam De Rosa
Lorenzo Gerbi
Chiara Gregoris
Mirko Lino
Anna Martini
Eleonora Nicoletti
Matteo Pedrotti
Alessandro Premier
Eleonora Salvalaio
Editorial Coordination
Serena Perrone
Graphic Design
Roberta De Monte
Suplement of “Aria” journal
Logged in Tribunale di Milano n.465
07 giugno 2005
Publisher Circom società cooperativa
via Cartesio 2 – 20124 Milano
Knemesi Publisher
Strada dei Monti 6 , 37124 Verona
contact: editors@screen-city.net
www.screen-city.net
© Knemesi Publisher
all rights of reproduction and
translation of published articles are
reserved
print
ATENA.NET Srl , Grisignano (VI)
The monography is the outcome of a International Seminars and
Workshop “MEDIA-ENVIRONMENT, New technologies and tools
for the communication and valorisation of the built environment
“, conducted at the Politecnico di Milano, in the Mantua Regional
Campus, and with Università Iuav di Venezia by the “Colour and
light in architecture” Research Unit. It was financed with funds of
the Iuav Department of Research of Università Iuav di Venezia, year
2011-2012.
The volume contains essays by some academics, researchers, selfemployed professionals and specialised technicians coming from
different areas at national and international level and with a specific cultural, technical and scientific background. The series of seminars also included a planning workshop to which 260 students,
enrolled in the undergraduate and postgraduate degree courses of
Università Iuav di Venezia and the Mantua Campus of the Politecnico di Milano respectively, registered and participated in.
Planning and organization of the series of seminars and workshops
Scientific direction
Prof.ssa Elena Mussinelli
Dott. Katia Gasparini
International Advisory board
Fabrizio Schiaffonati
Elena Mussinelli
Pietro Zennaro
Andrea Tartaglia
Matteo Gambaro
Katia Gasparini
Kathrin Moore
Pierre Auboiron
Oliver Schürer
Coordination
Tutors
Alessandro Premier , Amina Dehò
Veronica Brustolon, Roberta De Monte, Chiara Gregoris, Anna Martini,
Barbara Massa, Matteo Pedrotti, Eleonora Salvalaio
No part permission of this book may be used or reproduced in any
manner without written permission from the publisher, except in
the context of review.
Unless specified, images and photos are the authors of the
individual articles. For citations, photos and drawings belonging to
the owned by third parties included in this opera, the authors of
the articles are available to eligible not been able to find as well
as for any unintentional omissions and /or errors of attribution in
the references. Errors or omissions will be correct in subsequent
editions.
3
I nternational Academic Journal
screencity
New technologies and tools for built environment comunication and valorization
edited by katia Gasparini
Media Environment
07
19
CONTENTS
09
32
22
64
70
16
28
42
36
50
78
84
4
screencity
index
07 Elena Mussinelli, Roberto Bolici
foreword
09
media-environment: innovation and new
technologies for the redevelopment and the
28
toward the architectural chromatic and
lighting immateriality
Pietro Zennaro
32 Oliver Schurer
semantic light
61
thesis:
Media Design Contest
Chiara Gregoris, Matteo Pedrotti
64
dynamic envelopes and smart technologies
for built environment
Alessandro Premier
valorisation of the built environment
Katia Gasparini
15
urban_public environments
36
the electronic civilization: flow - elasticity dynamic surface
Elastic Group of Artistic Research
16
new media sociology’s
19
post cinema: architecture and media,
Giulio Lughi
towards the smart-city
42
49
colors and cultures of contemporary urban
spaces design
Rossella Maspoli
techno environments
70 Walter Nicolino, Carlo Ratti,
digital water pavillion project
Matteo Lai, Francisca M. Rojas
77
technology for built environment
78
venetian fortified system: Forte Marghera
sustainable mobility - smart+connected
50
contemporary envelope requalification:
innovation and smart technology for a new
84
approach to the built environment
colour and light technology for new media
environment
57
thesis:
d’Ancap_digital Architectural new cover
media-environment: systems and new
technologies for the valorisation of the
built environment
Katia Gasparini
Katia Gasparini
27
case history
Andrea Bonifacio
Simone Arcagni
22 Kathrin Moore
valorization: workshop and case history
88
Workshop
and protection
Veronica Brustolon, Roberta De Monte
5