lastminute de Mediakit 2015

MEDIAKIT 2015 Mediakit
MEDIAKIT2015
2015- Figures, formats & opportunities
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1. lastminute.de – figures & user profile
2. International media – lastminute.com
3. Placements & formats on lastminute.de
4. Targeting options
5. Ratecard
6. Your contact
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QUALITY
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Above the competition:
“Stiftung Warentest” named lastminute.de as “best website”
among German travel websites for booking holidays.
–
Stiftung Warentest is one of the most respected and one
of the most well known institutions in Germany testing
products.
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Nine travel websites were tested to find out which one should be considered by consumers
when searching and booking holiday packages online. lastminute.de got the best rating
(together with travelscout24.de): 2,3 (on a scale from 1-6 with 1 being the best).
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TRAFFIC
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Unique User/month
lastminute.de
Page Impressions
1,2 Mio.
Up to 10 Mio.
Homepage / Last Minute & Holidays
60%
52%
City trips (Dynamic Packaging)
13%
6%
Hotel
17%
2%
Flights
20%
7%
AGOF-Reach: 1,2 Mio. Unique User (August 2014)
100.000 newsletter subscribers
8.500 Facebook-Fans
36.000 Google+er
4.800 Twitter Follower
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gender
age
25%
56%
22%
21%
20%
20%
19%
male
female
15%
online
population
7%
44%
5%
0%
Sources: AGOF September 2014
Lastminute.de
9%
10%
3%
14 bis 20 bis 30 bis 40 bis 50 bis 60 bis
19
29
39
49
59
69
70+
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Net income per household
education
45%
40%
online population
lastminute.de
35%
35%
40%
35%
30%
30%
25%
25%
21%
20%
23%
25%
23%
20%
16%
15%
15%
12%
10%
10%
5%
42%
2%
0%
5%
0%
bis 999 € 1.000 - 1.999 2.000 - 2.999 <3.000 € +
€
€
online population
Sources: AGOF September 2014
lastminute.de
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2. INTERNATIONAL
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UK & Ireland
• 6,5 M unique visitors & 130 M page
impressions per month
France
• 4 M unique visitors & 70 M page
impressions per month
Germany
• 1.5 M unique visitors & 22 M page
impressions per month
Italy
•
Spain
•
1.5 M unique visitors & 30 M page
impressions per month
1.5 M unique visitors & 25 M page
impressions per month
3. MEDIA
PLACEMENTS
ON LASTMINUTE.DE
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•
VISIBILITY & BRANDING VS. BOOKING FOCUS & EFFICIENCY
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STANDARD FORMATS
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–
–
–
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adserver-controlled
offered, booked and paid based on CPM
various targeting options
leaderboard (728x90), skyscraper (160x600), MPU (300x250)
EMAIL FORMATS
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–
–
•
formats & placements are combined to a mediaplan based on your objectives & needs
you decide whether to focus on visibility & branding-effects or to maximize efficiency and to
concentrate on direct response
placements in weekly newsletter
paid per newsletter distribution
exclusive standalone mailing campaigns possible
INTEGRATED PLACEMENTS
–
–
permanently integrated in the website
offered, booked and paid based on duration (price per week/month)
A) HOMEPAGE
+ CATEGORY
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Key Visual 960x200
(Integrated placement)
Skyscraper (160x600)
MPU carousel / rotation:
3 x MPU (300x250)
B) CLICK
SEARCHTO
RESULTS
– FLIGHTS +TITLE
CITY TRIPS
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Leaderboard (728x90)
Skyscraper (160x600)
MPU (300x250)
C) SEARCH
RESULTS
– HOTELS
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Skyscraper (160x600)
Leaderboard (728x90)
WAITING
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MPU (300x250)
Maxi Ad (640x480)
NEWSLETTER
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Banner
(600x90)
Advertorial
(600x260)
MPU (300x250)
F) EXCLUSIVE
STANDALONE-MAILING
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G) TO
BOOKING
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Online-Confirmation
MPU (300x250)
Email-Confirmation
MPU (300x250)
HOMEPAGE
TAKEOVER
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Your brand dominating the lastminute.de homepage
Our most prominent & exclusive media format
Also available on our category pages (flight, hotel, citytrips)
Fully responsive design
I) SPONSORED
NAVIGATION
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•
•
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Continuous (min. 1 month) & prominent presence on lastminute.de
Almost 100% of visitors see your offer (nearly 100% share of voice)
Positioning yourself as a viable alternative and/or addition to our offerings
Available as off-link or incl. a microsite
J) MICROSITE
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Co-branded
Microsite
customized to your
needs
Offers link directly
into the booking
path
Off links possible
Your texts, pictures
& videos integrated
upon request
K) SOCIAL
NETWORKS
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Posts on Facebook, Twitter
& Google+
50.000 lastminute.de fans
across the social web
Promotion-specific linking
to a microsite or offering
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Please do not hesitate to reach out to us
with your ideas, if you have not found what
you have been looking for, those might
include:
individual formats & video integrations
completely new media integration
concepts
cooperational projects
OPTIONS
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TOTARGETING
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Targeting options:
geo/IP-targeting (location-based)
destinations/origination-targeting (search-based)
targeting price increase: 30%
Targeting
Homepage + Last Minute &
Holidays
City trips
Hotel
Flights
Geo/IP
X
X
X
X
destination
X
X
X
X
origination
X
X
X
X
number of passengers
X
X
X
X
booking class
X
X
X
X
5. RATECARD
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Leaderboard
Skyscraper
MPU
Ad Bundle
Maxi Ad
728x90
160x600
300x250
728x90
160x600
300x250
640x480
x
40 €
40 €
x
x
Category
(search + waiting page)
30 €
35 €
35 €
x
45 €
ROS
25 €
30 €
30 €
25 €
x
Placements
AdServer
Formats
(CPM)
Homepage /
Category Subhomes
Surcharge for Targeting: 30%
Newsletter
E-Mail
Formats
(Fix prix)
(approx. 100.000 subscribers)
(Fix price)
MPU
Banner
Bild + Text
300x250
600x90
2.500 €
2.000 €
2.000 €
Exklusive Mailing
6.000 €
(approx. 100.000 subscribers)
Booking confirmation
•
•
Integrated
placements
Advertorial
via Email
Online-Page
x
each with 4.000 € / Monat
x
Take Over (2 days)
Take Over (1 week)
Key Visual (1 week)
Homepage / Holidays
7.000 €
20.000 €
15.000 €
Flight / Hotel / City trips
3.000 €
7.000 €
5.000 €
Microsite
Sponsored
Navigation Tab
8.000 €
on a monthly base upon request
YOURMASTER
CONTACT TITLE STYLE
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SUPPLIER & INDIVIDUAL REQUESTS:
Sonja Unold
Senior Online Media Sales Manager
Telefon: +49 (0) 89 444 690 1290
Fax: +49 (0) 89 444 690 135
E-Mail: sonja.unold@lastminute.com
AGENCIES:
MAIRDUMONT Sales House
Thorsten Gerke
Head of Digital Sales & Cooperations
Telefon: +49 (0) 711 / 45 02 39 90
E-Mail: t.gerke@mairdumont.com