Your Logo

15.1 Channel Partners—
Industrial Sector
Contents
The Eaton Authorized Relationship
15.2Overview
The Eaton Authorized Mark
15.3Elements
15.4Clear Area and
Minimum Size
15.5Languages
15.6Backgrounds
15.7
Incorrect Usage
15.8The Eaton Authorized
Relationship in Text
15.9Correct Use of the Eaton
Brand Name and Product
Lines Name
Legacy Logomark Status
15.10
Legacy Logomarks
The Eaton Logomark
15.11Overview
15.12Black & White
Logomark Selection
Eaton-Produced
Marketing Collateral
15.13Overview
15.14–16Your Logo Used on
Eaton Literature
Distributor-Produced Marketing
Collateral Featuring Only Eaton
Products
15.17Overview
15.18Examples of Channel
15.23Examples of Digital
Presentations
15.24
Examples of Vehicles
15.25Examples of Promotional
Merchandise
Distributor-Produced Marketing
Collateral Featuring Multiple Brands
15.26Overview
At Eaton we value our relationships
with our authorized Channel Partners.
When you display your Eaton
Authorized Identification with pride
and care, both businesses profit.
15.27Examples of Channel
Partner Communications
15.28Examples of Stationery
15.29Examples of Websites
and Online Advertising
15.30Examples of Literature
15.31Examples of Displays
and Trade Shows
15.32Examples of Digital
Presentations
Signage
15.33
Examples of Signage
15.34–35Examples of Signage
Featuring Eaton
Hydraulic Lines
For more information, please contact
Eaton Corporate Communications Global
Branding at brand@eaton.com.
Use and display of Eaton
Authorized Partner Relationship
Identifiers is intended solely
and exclusively for Eaton’s
legally authorized Channel
Partners or resellers who have
executed distributor agreements
with Eaton or its affiliates.
In accordance with the terms of
executed distributor or reseller
agreements the use of these
Identifiers may not be
transferred or assigned.
The right to display these
Relationship Identifiers is
limited to the promotion of
Eaton’s products and/or Eaton’s
authorized services only.
Eaton’s granting of the use
of its Authorized Relationship
Identifiers is limited to the
proper use of Eaton’s trademarks
and the terms of the distributor
or reseller agreements.
In the event of improper usage
or termination or expiration of
your agreement with Eaton,
you must immediately cease
and desist from all use of these
Identifiers on any marketing
communication material,
including but not limited to:
websites, advertising and
promotional items, catalogues,
tradeshow booths, signs,
displays, and vehicles.
Partner Communications
15.19Examples of Stationery
15.20Examples of Websites
and Online Advertising
Examples of Literature
15.22Examples of Displays
and Trade Shows
15.21
Eaton Corporate Identity Standards — 7/19/13
1
15.2 Channel Partners—
Industrial Sector
the eaton authorized relationship
Overview
Channel Partners enjoy a special
relationship with Eaton as valued
business partners. These
standards explain and demonstrate
how distributors, resellers, service
partners, etc. may properly and
effectively display their relationship
with Eaton in their brand and
marketing communications,
advertising, and promotions.
The most important aspects of
these standards are protecting and
advancing the reputations of Eaton
and our Channel Partners. By
adhering to these standards when
identifying your company as an
Eaton Authorized Partner a strong
and consistent visual message is
maintained.
Your customers know, trust, and
recognize your company. Your
graphic identity is an important
part of that recognition. Eaton has
a strong visual identity that
inspires confidence and is
respected around the world. These
standards explain how to
incorporate our global position into
your graphic identity to the benefit
of your company and ours.
These standards show how Eaton
Channel Partners may advertise
their unique Eaton relationship in
three marketing situations:
When to use which mark
1
Channel Partner logo.
On Eaton-produced marketing
material, Channel Partners may
add their logo.
1
Your
Logo
2
The Eaton Authorized Mark.
On Channel-Partner-produced
marketing material featuring only
Eaton products or services,
Channel Partners may display the
Eaton Authorized Mark.
3
The Eaton Logomark.
On Channel-Partner-produced
marketing material featuring both
Eaton products and products from
other manufacturers, the Eaton
logomark is shown.
1
Product Listing
What’s
important
to you?
Your
Logo
2
2
Your
Logo
Eaton Authorized Representative
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3
Your
Logo
Distributor Training
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Eaton Corporate Identity Standards — 7/19/13
2
15.3 Channel Partners—
Industrial Sector
the eaton authorized Mark
Elements
A
On Channel Partner-produced
material marketing only Eaton
products or services, display the
Eaton Authorized Mark. Only use
the Mark that describes your
designated Eaton relationship. The
Mark may not be redrawn or
recreated from separate graphic or
type elements. Always use the
official artwork files.
B
Eaton Blue and black
C
D
Artwork is available in two-color
(Eaton Blue and black on a white
background) and one-color (black
on a white background) versions.
The distinctive Eaton Authorized
Mark has four elements.
A Black border
A boundary between the Mark and
any background it may appear on.
B Eaton logomark
The Eaton logomark prints in Eaton
Blue or black.
All black
C ”Authorized” bar
White type reverses out of a
black bar.
D Relationship designation
This designation will vary according
to the partner’s Eaton relationship.
Eaton Corporate Identity Standards — 7/19/13
3
15.4 Channel Partners—
Industrial Sector
the eaton authorized Mark
Clear Area and
Minimum Size
Clear area
X
Always maintain a clear area
around the Mark where no graphic
elements or messages may be
placed.
To determine the clear area call
the height of the Eaton logo “X”:
X
• A
llow at least 1X between the
black border and any other
graphic elements.
When printing against a color field,
the color may abut the outside of
the rule but may not print inside
the rule.
Never size the Mark to less than
12mm (0.5") in width. To represent
the Authorized relationship at
smaller sizes, typeset the full
Authorized message. Wherever
possible set the message in a
single line with a point size
between 9 and 6 points. The
preferred fonts for the Latin
alphabet are: Univers 55 Roman,
Arial Regular, or Helvetica Regular.
For the Cyrillic alphabet use
Univers 55 Cyrillic.
See page 5 for more information
on the Mark in languages other
than English.
X
X
Minimum size
12mm
(0.5")
X
Preferred fonts
Eaton Authorized Distributor
Univers 55 Roman 9 pt.
Eaton Authorized Representative
Arial Regular 9 pt.
Eaton Corporate Identity Standards — 7/19/13
4
15.5 Channel Partners—
Industrial Sector
the eaton authorized Mark
Languages
No matter where it appears, the
Eaton Authorized Mark is
recognizable. Eaton authorizes
relationships in a growing number
of categories, industries, and
markets.
Representative
Distributor
Reseller
US English
UK English
Marks for each Authorized
Relationship title are offered in a
range of languages. When
typesetting the Mark message,
ensure that the language matches
the graphic Mark. Never transpose
words or add other language
within the message.
French
English
Italian
German
In these versions the authorization
precedes the relationship.
Latin
In these versions the relationship
precedes the authorization.
Portuguese
Cyrillic (Russian)
In these versions the authorization
precedes the relationship.
Spanish
Simplified Chinese
In these versions the authorization
precedes the relationship.
The Eaton Authorized Marks are available
for download from Communications &
Brand Center via the dropdown on JOE.
Suppliers may register at
https://eaton.emotion.com. Once
registered, send an e-mail to
brand@eaton.com to get access
permission to folders.
Russian
Simplified
Chinese
Eaton Corporate Identity Standards — 7/19/13
5
15.6 Channel Partners—
Industrial Sector
the eaton authorized Mark
Backgrounds
The preferred usage of the Eaton
Authorized Mark is against a white
background. When necessary, the
Mark may be displayed against a
colored, photographic, textured, or
patterned background. Whenever
the Mark is displayed it appears as
a white rectangle bordered with a
black rule. This is true even on
black or very dark backgrounds.
Backgrounds may abut the rule but
may never appear inside the rule.
Eaton Corporate Identity Standards — 7/19/13
6
15.7 Channel Partners—
Industrial Sector
the eaton authorized Mark
Incorrect Usage
Never add unauthorized brands, tag lines or read-throughs
The Eaton Authorized Mark must
not be redrawn or recreated from
separate graphic or type elements.
The correct reproduction of the
Mark can be achieved only by using
the official master artwork files.
• N
ever alter the color or content
of the artwork. Do not change
fonts, place colors in the
background, or add drop shadows.
Aeroquip
We care for you
Never alter colors or fonts
• N
ever distort or redraw the
artwork. Never scale, skew,
shear, rotate, or otherwise
change the proportions of
the Mark.
• N
ever place artwork within the
black border or violate the clear
area of the Mark. Cartoons or
illustrations may not be used
with the Mark.
Authorised
Reseller
Never distort or redraw
Respect the clear area
Your
Logo
Eaton Corporate Identity Standards — 7/19/13
Your
Logo
Eaton Authorized Representative
7
15.8 Channel Partners—
Industrial Sector
the eaton authorized Mark
The Eaton Authorized
Relationship in Text
When typesetting the Authorized
Relationship in headlines and text,
always ensure that the language
matches the Mark. Never change
or transpose words or add other
language within the message.
Correct use of the Authorized Partner Relationship in text
We are an Eaton Authorized
Distributor.
Our company is the only Eaton
Authorized Distributor in the region.
Our company is your local Eaton
Authorized Distributor.
Approved Relationship Types
Eaton Authorized Distributor
Eaton Authorized Reseller
Eaton Authorized Service Provider
Your
Logo
Our company is an
Eaton Authorized
Distributor and one
of the world’s leading
suppliers of premium
products and systems
to aerospace and other
industries that demand
the utmost in performance while maintaining low life cycle costs.
We also support our
products with organic
MR&O capabilities
that assure repaired
products perform “like
new” or better.
Eaton Authorized Representative
Eaton Authorized Service Center
Eaton Authorized Supplier
Realtime responsiveness is available
worldwide through our
website and Customer
Connect Portal.
As an Eaton Authorized
Distributor, Your Logo
& Co. offers a unique
partnership in “Total
Care” for aircraft and
engine OEMs supported by a worldwide
quick response channel
partner organization.
Logo & Co. is a leader
in delivering global
uptime products and
services.
Learn more at
www.eaton.com
or
www.yourcompany.net
Eaton Authorized Value-Added
Reseller (VAR)
Eaton Authorized Aftermarket
Distributor
Incorrect use of the Authorized Partner Relationship in text
We are an Authorized Eaton Distributor.
We are an Eaton Authorized Distribution Center.
Our company is the only Distributor in the Tri-State
area with Eaton Authorization.
Authorized by Eaton, our company is your local
hydraulics Distributor.
Eaton Corporate Identity Standards — 7/19/13
8
15.9 Channel Partners—
Industrial Sector
the eaton authorized Mark
Correct Use of the Eaton
Brand Name and Product
Line Names
Use the Eaton Authorized Mark or name to identify
and refer to your Authorized Relationship
Your
Logo
“Eaton” is the sole identity of the
business. Our legacy/acquired
brand names have transitioned or
are transitioning into “product
line” status.
Our company is an Eaton Authorized
Distributor and one of the world’s
leading suppliers of premium
products and systems to aerospace
and other industries that demand
the utmost in performance while
maintaining low life cycle costs.
Realtime responsiveness is available
worldwide through our website and
Customer Connect Portal.
As an Eaton Authorized Distributor,
Your Logo & Co. is supported
by a worldwide quick response
organization.
A product line is a category of
products that is identified by a
legacy/acquired name. The product
lines are not brands, Eaton is the
sole brand identity.
Learn more at www.eaton.com
or www.yourcompany.net
No stylized usage or graphical
representations may be used
for the product lines, only text
that is completely separate
from the Eaton Authorized Mark
and logomark.
These legacy/acquired names have
been given product line status:
Aeroquip®
Argo-Tech®
Arrow®
Begerow®
Carter®
Char-Lynn®
Duraforce®
Dynapower®
Everflex®
Hydrokraft®
Hydro-Line®
Integrated Hydraulics®
Internormen®
Synflex®
Vickers®
Walterscheid®
Weatherhead®
Use the product line names, set in type, to identify the Eaton products
you represent
Your
Logo
Char-Lynn
Weatherhead
Vickers
Our company is an Eaton Authorized
Distributor and one of the world’s
leading suppliers of premium CharLynn, Weatherhead and Vickers
product lines.
Realtime responsiveness is available
worldwide through our website and
Customer Connect Portal.
As an Eaton Authorized Distributor,
Your Logo & Co. offers a unique
resource in delivering global uptime
products and services.
Learn more at www.eaton.com
or www.yourcompany.net
Eaton Corporate Identity Standards — 7/19/13
9
15.10 Channel Partners—
Industrial Sector
Legacy logomark status
Legacy Logomarks
Incorrect legacy and acquired logomarks
Use of legacy/acquired logomarks
is no longer permitted. Please
discontinue use of all such marks,
including those listed here.
In addition, please remove any
signage and dispose of any
promotional merchandise with
legacy marks. There is a
conversion program in place for
authorized distributors to aid in
this transition. Please visit the
Distributor Resource Center for
more information.
This is not an exhaustive list of all
the legacy marks that are no
longer permitted. Discontinue use
of all marks that are not approved.
Eaton Corporate Identity Standards — 7/19/13
10
15.11 Channel Partners—
Industrial Sector
the Eaton logomark
Overview
Use the measurements at right
when reproducing the Eaton
logomark. The Eaton logomark
must not be redrawn or recreated.
The correct reproduction of the
logomark can only be achieved by
using the official master artwork
files.
Clear Area
Logomark clear area
Auxiliary color usage
1/2X
Black on white
X
1/2X
Maintain a Clear Area around the
logomark; i.e., a zone where no
other type, art, or design element
may appear.
1/2X
1/2X
X = height of “EATON”
The Clear Area can be calculated
by taking the cap height of the
logomark and calling it “X.”
Size
White (reversed) on Eaton Blue
Minimum sizes
The logomark may be enlarged to
any size required.
The logomark may not be used
smaller than 7pts. For smaller sizes
set “EATON” in Univers 55, all caps.
EATON
7pt
In sizes smaller then 7pts, set the name
“EATON” in Univers 55, all caps.
Color
The swatch at right specifies Eaton
Blue using four different color
models. Use whichever is most
appropriate for your needs. The
logomark should appear in Eaton
Blue on a white, or brushed or
matte, silver-colored, metal
background. When that is
technically impossible, you may
use the logomark in solid black on
white, in white (reversed) on an
Eaton Blue or other background.
Eaton Blue recipes
Eaton Blue on silver metallics
Eaton Blue
PANTONE® 300 C
C=100, M=43, Y=0, K=0
R=0, G=103, B=198
Hex=006EC7
Eaton Corporate Identity Standards — 7/19/13
11
15.12 Channel Partners—
Industrial Sector
the Eaton logomark
Black & White Logomark
Selection
When applying the Eaton logomark
to a background, the gray scale
value of the background must be
determined in order to select the
correct logomark, either black or
white. Backgrounds include printed
or applied color and imagery.
The Eaton logomark must always
appear in white on backgrounds
that fall above 40% on the gray
scale, and must always appear in
black on backgrounds that fall
below 40% on the gray scale.
Compare a background’s relative
color value to the gray scale chart
at right when determining black or
white use of the logomark. If
necessary, refer to Pantone S325-6
as a benchmark for accurate 40%.
Gray scale comparison chart
Use a white logomark for backgrounds
with a relative gray scale value above 40%.
Use a black logomark for backgrounds with
a relative gray scale value below 40%.
90%
30%
80%
20%
70%
10%
60%
50%
40%
Eaton Corporate Identity Standards — 7/19/13
12
15.13 Channel Partners—
Industrial Sector
eaton-produced marketing collateral
Overview
Follow the standards in this
section when co-branding Eatonproduced material.
Eaton-produced material may
be co-branded with the Channel
Partner’s logo.
Your
Logo
Eaton Authorized Representative
Eaton Corporate Identity Standards — 7/19/13
13
15.14 Channel Partners—
Industrial Sector
eaton-produced marketing collateral
Your Logo Used on
Eaton Literature
Channel Partner logo applied to Eaton Literature
Back cover usage
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Hydraulic Products and Services Overview
Literature produced by Eaton
displays the Eaton Brand
Signature. The Eaton Brand
Signature is the visual expression
of our brand positioning in the
marketplace. It consists of two
components—the Eaton logomark
and the competency line
“Powering Business Worldwide.”
For Channel Partner marketing,
Eaton literature may be co-branded
with the Channel Partner’s logo.
The Channel Partner logo should
visually appear to be about 80% of
the size of the Brand Signature.
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Your
Logo
The Channel Partner logo appears
on the right side of the Eaton
material. It sits 2p2 from the right
trim and base aligns with the
competency line “Powering
Business Worldwide” in the Eaton
Brand Signature. Optionally, you
may also place your logo on the
outside back cover.
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Base align
© 2008 Eaton Corporation
All Rights Reserved
Printed in USA
Form No. XX-XXX
July 2008
Eaton Corporation
1111Superior Ave.
Cleveland, OH 44114
Your
Logo
2p2
(9mm)
(3/8”)
Your
Logo
Eaton Brand Signature
Channel Partner logo
should visually appear to
be about 80% of the size
of the Brand Signature.
Eaton Corporate Identity Standards — 7/19/13
14
15.15 Channel Partners—
Industrial Sector
eaton-produced marketing collateral
Your Logo Used on
Eaton Literature
Eaton literature has a distinctive
Eaton Brand look and style. At
right are examples with a Channel
Partner logo applied. Please note
that the Channel Partner logo
should visually appear to be about
80% of the size of the Brand
Signature.
Brochures
Print ads
Corporate Overview
Control
performance.
Control
contamination.
What’s
important
to you?
NEW
PRODUCT
Your
Logo
Eaton presents its newest addition
to the Weatherhead product line.
The Eaton pressure gauge kit and
screw together test coupling provide accurate and efficient pressure
control and monitoring of your
hydraulic system, while minimizing
the introduction of contamination.
The complete kit is pre-packages
with Eaton’s most common adapters
and test couplings.
Complete Kit —FF14802
Features:
•Test system at
working pressure
•Simple and fast screw
together connections
•Self-locking caps
•630 bar (9,000 psi)
working pressure
•Viton seals
•345 bar (5,000 psi)
connect under
pressure
Applications
•Accurate Pressure
control and system
monitoring
•Agriculture
•Leak-free connection
before piston valve
opens
•Hydraulics and
mineral based fluids
•Construction
•On-highway
•Industrial
Part #
Description
FF14783
FF14784
FF14787
FF14788
FF14794
FF14796
FF14800
FF14801
1/8” NPT Test Coupling
1/4” NPT Test Coupling
7/16-20” UNF
Test Coupling
9/16-20” UNF Test Coupling
1/4” NPT Gauge Adapter
Union Adapter
1,000 psi Gauge
7,500 psi Gauge
Qty. per kit
2
2
1
1
3
2
1
1
For more information please contact your
local Heavy Duty Sales Manager today!
Your
Logo
Technical information
1047 Differential
Model 731
Model 751
Model 731
Model 751
Model 731
Model 751
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Your
Logo
Eaton Corporate Identity Standards — 7/19/13
15
15.16 Channel Partners—
Industrial Sector
eaton-produced marketing collateral
Your Logo Used on
Eaton Literature
At right are further examples of
Eaton-produced marketing
collateral with a Channel Partner
logo applied. Please note that the
Channel Partner logo should
visually appear to be about 80% of
the size of the Brand Signature.
Success story
Success Story: Company
Line card
Industrial Control—A Complete Product Offering
Markets Served
Markets Served Subhead
Adjustable Frequency
Drives, Enclosed
Current Sensors
Hour Meters
Adjustable Frequency
Drives, Panel
DC Contactors
Inductive Proximity Sensors
Definite Purpose Control
Integrated Machine
Controllers
• HVAC Drives, 3/4 to 800 hp
• Industrial and Clean Power
Drives, 1 to 1200 hp
• Machinery Drives, 1/4 to 25 hp
• HVAC Drives, 1 to 250 hp
• Industrial Drives, 1 to 2000 hp
• High-Performance Drives,
1 to 3000 hp
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• 1-, 2-, and 4-Pole to 40A;
3-Pole to 360A
• Reversing Contactors to 75A
• Starters to 60A—Bimetallic
and Electronic Overloads
• NEMA Type 1 Enclosed
Capacitive Proximity
Sensors
Digital Panel Meters
• Tubular—Smooth or
Threaded
Headline text
Location Details:
City, State
• DP Rated 1250 to 3000A
(1000 to 2000 Vdc)
• NEMA Rated 5 to 1800A
(600 Vdc)
Aftermarket
• Genuine Motor Control Parts
• Drives and Operator Interface
Service and Support
• Technology Upgrades
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• Self Powered
• Analog and Discrete Outputs
• Solid or Split Core Housings
Combination Motor
Controllers
Background
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sit amet arcu et risus blandit
adipiscing. Vestibulum ultrices
ornare mi. Morbi lorem.
•
Bullet Point Copy.
•
Bullet Point Copy enean
adipiscing tortor ac enim.
•
Bullet Point Copy ipsum
dolo.
•
Bullet Point Copy.
• UL 508 Type F
• Non-Reversing and
Reversing
• Rotary Type to 65A
Combination Starters
• IEC and NEMA
• Circuit Breaker or Fusible
• UL 508 Type F Combination
Motor Controllers
Connectivity
• Micro, Nano/Pico and Mini
Connector Cables
• Multi-Connector Junction
Boxes
• Field Wireable Accessories
Contactors—IEC
• Miniature Controls to
8.8A (AC3)
• FVNR to 1600A (AC3)
• FVR to 150A (AC3)
Results
Challenges
Body Copy. Duis in mauris
eu eros tempus ultricies.
Curabitur nisl. Nunc sodales
risus non lacus. Sed ulladolor amet. Vestibulum ultrices
ornare mi. Morbi lorem.
Vestibulum ut nulla sit amet mi
sodales tristique. Lorem ipsum
dolor sit amet, consectetuer
adipiscing elit. Praesent arcu.
Contactors—NEMA
• FVNR and FVR to Size 8
(900 hp)
• 4- and 5-Pole to Size 2 (25 hp)
Body Copy. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit. Curabitur ullamcorper justo nec purus. imperdiet,
justo. Lorem ipsum dolor sit
amet, consectetuer adipiscing
elit. Sed pulvitempus a, rutrum
eget, convallis eget, odio.
Vivamus nisl nisl, sodales ac,
posuere eget, porta at, nisl.
Control Stations
• General Purpose and
Heavy Duty
• Fixed Element or Modular
• 22.5 mm and 30.5 mm Devices
Counters
• Can Counters
• Preset Counters
• Stroke or Revolution
Counters
Electronic Products
• Electronic Interface to Vehicle’s
Communication Network
• Customizable Laser-Etched
Legends and Icons
• Standard Cutout with Low Rear
Profile and Less Wiring
Encoders
• Tubular, Rectangular, Limit
Switch or Pancake Styles
• Metal Face, Extended
Range, Analog and
Programmable Types
Joysticks
• 22.5 mm or 30.5 mm Devices
• 2- and 4-Position
• Momentary, Maintained and
Latched
Key Interlock Switches
• DIN or NEMA Style
Key Switches
• 22.5 mm or 30.5 mm
Devices
LEDs
Enclosed Control
•
•
•
•
•
•
Non-Combination Starters
Combination Starters
Manual Motor Starters
Reduced Voltage Soft Starters
Adjustable Frequency Drives
Lighting Controls
Enclosures, Control Stations
• 1 to 9 Holes for 22.5 mm
• 1 to 3 Holes for 30.5 mm
• Polycarbonate, Die Cast,
Stainless Steel and
Polyester Types
E-Stop Switches
• 22.5 mm and 30.5 mm Devices
• Push-Pull, Keyed, Illuminated
and Non-Illuminated
Twist-to-Release
• BA9 and BA15 Base
Lighting Contactors
• Electrically or Mechanically
Held
• Magnetically Latched
Limit Switches
• Precision Switches
• Compact, DIN and NEMA Style
• Modular and Factory Sealed
• Heavy Duty, Special Purpose
and Hazardous Location
Manual Motor Controllers
• Rotary Type to 65A
Fiber Optic Cables
• Glass or Plastic
Manual Motor Protectors
• Pushbutton Type to 25A
• Rotary Type to 65A
Enclosures, Global and
North American
Your
Logo
Your
Logo
Literature fulfillment
Direct mail
Apparel
Your
Logo
Your
Logo
Your
Logo
Eaton Corporate Identity Standards — 7/19/13
16
15.17 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Overview
Follow the standards in this
section when producing Channel
Partner material displaying only
Eaton products.
Always use the approved master
art for the Eaton Authorized Mark.
The Eaton Authorized Marks are available
for download from Communications &
Brand Center via the dropdown on JOE.
Suppliers may register at
https://eaton.emotion.com. Once
registered, send an e-mail to
brand@eaton.com to get access
permission to folders.
Channel-Partner-produced marketing
material displaying only Eaton
products should be branded with
the Eaton Authorized Mark and the
Channel Partner’s logo.
Your
Logo
Eaton Authorized Representative
Eaton Corporate Identity Standards — 7/19/13
17
15.18 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Examples of Channel
Partner Communications
Technical information
Main Identifier
lorem ipsum
Print ad
Your
Logo
Your
Logo
Eaton Authorized Representative
Eaton Authorized Representative
Table Main HeadA
Display the Eaton Authorized Mark
when Eaton products are the only
subject of the material. The Mark
is a valuable tool for promoting
your brand and Eaton. It lets your
customers know that you carry
and service the quality Eaton
products they know and trust.
Incorporate the Mark into your
graphic style and use it to
emphasize the quality of Eaton
products. Use the equity and
reputation of your brand as the
main draw of the communication,
and reinforce it with the global
standing and unparalleled
excellence of Eaton Corporation.
E
F
G
HI
J
K
L
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234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Body
AB 123
Table Body
AB 123
123456789234567678345456567789456567
234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Subhead A
Lorem Ipsum
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234345456678789234345678456123234456
Table Head:
Table Subhead B
Lorem Ipsum
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Body
AB 123
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Body
BCD 12
Table Body
AB 123
123456789234567678345456567789456567
234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Body
AB 123
Table Body
AB 123
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234345456678789234345678456123234456
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234345456678789234345678456123234456
Table Subhead A
Lorem Ipsum
18
D
Table Head:
Table Body
AB 123
Table Head:
Table Body
BCD 12
Table Body
AB 123
Table Head:
Caption. ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas
nec pede. Aenean dui mauris.
BC
Body Copy Head lorem
Body Copy. Lorem ipsum dolor
sit amet, consectetuer adipiscing
elit. Curabitur ullamcorper justo
nec purus. Donec semper, tellus
at iaculis imperdiet, magna arcu
gravida wisi, eget hendrerit mi
enim ac metus. Aenean adipiscing tortor ac enim. Nulla facilisi. Sed eget justo. Lorem ipsur.
Featuring Top Quality
Eaton Pressure Gauges
NEW
PRODUCT
123456789234567678345456567789456567
234345456678789234345678456123234456
Body Copy. Lorem ipsum dolor
sit amet, consectetuer adipiscing
elit. Curabitur ullamcorper justo
nec purus.
Body Copy Head lorem
Body Copy. Lorem ipsum dolor
sit amet, consectetuer adipiscing
elit. Curabitur ullamcorper justo
nec purus. Lorem ipsum dolor
semper doned. Lorem ipsum
your corporation Lorem Ipsum Dolor
dolor. Donec semp dosten.
Donec semper, tellus at iaculis
imperdiet, magna arcu gravida
wisi, eget hendrerit mi enim ac
metus. Aenean adipiscing tortor
ac enim. Nulla facilisi. Sed eget
justo. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Sed
pulvinar odio quis sapien. Donec
elit tellus, tempus allis eget, odio.
Nisl nis.
Body Copy Head lorem
Body Copy. Lorem ipsum dolor
sit amet, consectetuer adipiscing
elit. Curabitur ullamcorper dolor
sit amet, consectetueing elit. Sed
pulvinar odio quis sapien.
your corporation Lorem Ipsum Dolor
18
The Eaton pressure gauge kit and screw test coupling provide
accurate and efficient pressure control and monitoring of your
hydraulic system, while minimizing the introduction of contamination. The complete kit is pre-packaged with Eaton’s most common
adapters and test couplings. Arum voloriberum eium, omniet ad
ea dolorpos simolest experum autem aut ut earum quam, utem
quibusam di te iur? Icilique nonsero quiducia se aperroreium
dolupta erfereh enditae di reictem
Complete Kit —FF14802
Website
Features:
Applications
•Test system at working pressure
•Hydraulics and mineral based fluids
•630 bar (9,000 psi) working pressure
•Agriculture
•345 bar (5,000 psi) connect under
pressure
•Construction
•Accurate Pressure control and system
monitoring
•Industrial
•Leak-free connection before piston valve
opens
•Simple and fast screw together connections
•Self-locking caps
•Viton seals
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vendite eatusanti autat et ilignat volorror
aut faccupti sit, qui omnimpore laute illupta
tintorumet ut optat laciandis iuntur aut hilit
restempores enim fuga. Simus, eos aliquia
illorrorepedUm sectemporem que repe volut
laut verchilles quas arumquisquo dit as eat
quosapiendae niendan ditatur,
http://www.yourlogo.com/differentials/
•On-highway
Corionse peratas expel iusciunt quia quat
vendite eatusanti autat et ilignat volorror
aut faccupti sit, qui omnimpore laute illupta
tintorumet ut optat laciandis iuntur aut hilit
restempores enim fuga. Simus, eos aliquia
illorrorepedUm sectemporem que repe volut
laut verchilles quas arumquisquo dit as eat
quosapiendae niendan ditatur,
Search
Your
Logo
differential
Mark Brand Is An Eaton Authorized Representative
Eaton Authorized Representative
About Us
Find Our Stores
EGerodisc™ is a hydraulically-operated
electronically controlled limited slip differential
that provides variable torque up to full axle
lock. It automatically identifies the optimal
traction solution at any speed.
Online marketing
Parts
Service
Chat with one of
Our Experts
The spring pack pushes the side gears against
the clutches, which are attached to the cage.
Both side gears spin with the cage when both
wheels are moving at the same speed, and the
clutches aren’t needed.
Your
Logo
Eaton Authorized Representative
The clutches fight this behavior, wanting both
wheels to go the same speed. If one wheel
wants to spin faster than the other, it must first
overpower the clutch. The stiffness of the
springs combined with the friction of the clutch
determine how much torque it takes to
overpower it.
Dolor amet
Ut wisi enim ad minim
venim, quis nostrud exerci
tationar ullamcorper suscipit
lobortis nisl ut aliquip ex
eaconsequat.
Eaton Corporate Identity Standards — 7/19/13
18
15.19 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Examples of Stationery
Use the Eaton Authorized Mark on
business cards, letterhead,
envelopes, and other stationery.
The Mark sends a strong message
to your business contacts that you
are authorized by Eaton.
The Authorized Mark should
visually appear to be about 80% of
the size of the Channel Partner
logo. Always respect the clear
space and the 12mm (0.5")
minimum width of the Mark.
Business card with Eaton
Authorized Mark
Your
Logo
Do not display the Eaton
Authorized Mark when logos of
companies other than the Channel
Partner are present.
Your
Logo
Eaton Authorized Representative
32 Aztec Drive
Logan, NM 88426
Eaton Authorized Representative
32 Aztec Drive
Logan, NM 88426
575.555.1212
Richard Mays
Director of Sales
575.555.1212
Richard Mays
Director of Sales
Dear Sirs,
Business card with typeset
Authorized Partner Relationship
The Eaton Authorized Partner
Relationship may also be typeset.
Display the Eaton Authorized Mark
when Eaton products are the only
subject of the material.
Letterhead with Eaton
Authorized Mark
Your
Logo
Eaton Authorized Representative
Richard Mays
Director of Sales
32 Aztec Drive
Logan, NM 88426
575.555.1212
An Eaton Authorized Distributor
Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur.
Ecatemp orecae et resto bea volorita cum quo verro eatione sciendendit, officium
rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese
sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata
nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius,
que quiam iderum quia voluptur.
Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excesequas
rere porese net acepe natem fugit dolupta pra dus.
Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant
erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi
cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in
porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui
officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem
rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga.
Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui totatur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios
dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam
enecupta que plaboris ut aborror esequibus et que eatibus.
Sincerely,
Richard Mays
Always respect the
Clear Area around
the Mark
Eaton Corporate Identity Standards — 7/19/13
19
15.20 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Eaton section of a Channel Partner website
Examples of Websites
and Online Advertising
http://www.yourlogo.com/differentials/
Search
Your website is a valuable tool for
reaching customers and potential
clients. Use the Eaton Authorized
Mark to emphasize and promote
your brand and Eaton. You may
place the Authorized Mark
wherever it best works with your
web design.
Web pages produced by a Channel
Partner that display only Eaton
products should be branded with
the Eaton Authorized Mark and the
Channel Partner’s logo.
Your
Logo
Eaton Authorized Representative
About Us
Find Our Stores
EGerodisc™ is a hydraulically-operated
electronically controlled limited slip differential
that provides variable torque up to full axle
lock. It automatically identifies the optimal
traction solution at any speed.
Parts
Service
Chat with one of
Our Experts
If your company uses online
advertising to drive traffic to your
site, the Eaton Authorized Mark
may be used to promote interest.
The Authorized Partner
Relationship may also be typeset.
differential
The spring pack pushes the side gears against
the clutches, which are attached to the cage.
Both side gears spin with the cage when both
wheels are moving at the same speed, and the
clutches aren’t needed.
The clutches fight this behavior, wanting both
wheels to go the same speed. If one wheel
wants to spin faster than the other, it must first
overpower the clutch. The stiffness of the
springs combined with the friction of the clutch
determine how much torque it takes to
overpower it.
Eaton Authorized Mark
Vertical banner
Your
Logo
yourlogo.com
Eaton Authorized Representative
Horizontal banner
Your
Logo
Eaton Corporate Identity Standards — 7/19/13
We carry and maintain the full line
of Eaton power products.
yourlogo.com
An Eaton Authorized
Distributor.
We carry and maintain
the full line of Eaton
power products.
Click here to see an
interactive tour of our
new store.
Eaton Authorized Representative
20
15.21 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Brochure front cover
Examples of Literature
Pocket folder
Your
Logo
The Eaton Authorized Mark is a
valuable tool for promoting your
brand and Eaton. Use it on internal
and external literature.
Eaton Authorized Representative
The Authorized Partner Relationship
may also be typeset.
Differentials1–7
Powertrain Controls8–10
Fuel Emission Control11–17
Display the Eaton Authorized Mark
when Eaton products are the only
subject of the material.
Superchargers18–22
Your
Logo
Eaton Authorized Representative
Training Meeting for
Eaton Authorized
Representative Status
Gears23–37
Advanced Machining38–42
Other43–55
Always respect the
Clear Area around
the Mark
Eaton Corporate Identity Standards — 7/19/13
21
15.22 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Ceiling dangler
Panel display
featuring Eaton products
Examples of Displays
and Tradeshows
Your
Logo
In-store merchandising, POP
displays and tradeshows are a
proven method to increase sales
and brand recognition. Ceiling
danglers, stand-alone product
displays, installations, and shelf
and counter signs remind and
encourage customers of products
they might otherwise overlook.
Eaton Authorized Representative
Ipsum DF
Amet V
Amet VE
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt ut labore et dolore magna
ali.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt.
Amet DF
Amet V++
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmipsod tempor
invidunt ut.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy.
yourlogo.com
Display the Eaton Authorized Mark
when Eaton products are the only
subject of the material.
Stand-alone sign
Your
Logo
New and
In Stock
Ask a Sales
Representative!
Tabletop display featuring
Eaton products
Amet V
Amet VE
Lorem DF
Sit DF
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt ut labore et dolore magna
aliquyam.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt ut labore et dolore magna
aliquyam.
Amet E
Amet ER
Ipsum DF
Amet DF
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt ut lab.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmod tempor
invidunt ut labore et dolore magna
ali.
Lorem ipsum dolor sit amet,
consetetur sadipscing elitr, sed
diam nonumy eirmipsod tempor
invidunt ut.
Your
Logo
Eaton Authorized Representative
Eaton Corporate Identity Standards — 7/19/13
22
15.23 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Examples of Digital
Presentations
If your company uses videos,
PowerPoint slide shows,
interactive displays, or any other
digital presentations that refer to
your Eaton Authorized Relationship,
place the Mark on each screen
that refers to that relationship. This
can serve as an important reminder
to employees, customers, and
potential clients of the trust shared
between your company and Eaton.
Presentation closing screens may
feature the Mark by itself.
Display the Eaton Authorized Mark
when Eaton products are the only
subject of the material.
The Authorized Partner Relationship
may also be typeset in headlines
and text, or where space is limited.
Opening title screen
Text screen
Your
Logo
Your
Logo
Eaton Authorized Representative
Eaton Authorized Distributor Training
Eaton Authorized Representative
Maintaining Eaton Products
•
Andignim quaepudias
•
Eruptatectur acere
•
Doluptatias nim corat
•
Chicidi autem
•
Adebisqu atisit mollanis
CDs
Closing title screen
Selling as an
Eaton Authorized Partner
Your
Logo
Your
Logo
Eaton Authorized Representative
Training CD
For Sales Reps
Eaton Authorized Representative
Eaton Corporate Identity Standards — 7/19/13
23
15.24 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Pickup showing alternative placements
Examples of Vehicles
The Eaton Authorized Mark may
be used on vehicles. Channel
Partner vehicles should not be
represented as Eaton vehicles.
Place the Mark where it can be
seen clearly: tailgates, side panels,
and cab doors are ideal.
• M
arks may be applied to the
body of the vehicle or adhered
as decals to windows.
Your
Logo
Eaton Authorized Representative
• W
indow decals have a minimum
display size of 3" and a
maximum of 6".
The Authorized Partner Relationship
may also be typeset.
Eaton Corporate Identity Standards — 7/19/13
24
15.25 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring only eaton products
Embroidered cap
Examples of Promotional
Merchandise
Promotional merchandising may
be used to advertise the
partnership between your
company and Eaton. Baseball
caps, polo shirts, t-shirts, pens,
tote bags, mugs, and umbrellas
are just a few ideas for giveaways
that remind customers of your
brand and your Eaton Authorized
Relationship.
The Authorized Relationship may
also be typeset.
An Ea
ton
Coffee mugs (front and back)
Your
Logo
Author
ized Di
strib
Your
Logo
utor
Your
Logo
Pens
Promotional merchandise should
feature the Eaton logomark but
should not display the Eaton
Authorized Mark.
Your
Logo
Polo shirt with optional placements
on either arm or breast pocket
Your
Logo
T-shirt front
T-shirt back
Your
Logo
Eaton Corporate Identity Standards — 7/19/13
25
15.26 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Overview
Follow the standards in this
section when producing Channel
Partner material displaying Eaton
products and other manufacturers’
products.
Channel Partner material displaying
Eaton products as well as other
manufacturers’ products should be
branded with the Eaton logomark
and the Channel Partner’s logo.
Always use the approved master
art for the Eaton Authorized Mark.
For more information on the
Eaton logomark, see pages
1.9–1.10 of the Eaton Brand
Identity Standards.
The Eaton Authorized Marks are available
for download from Communications &
Brand Center via the dropdown on JOE.
Suppliers may register at
https://eaton.emotion.com. Once
registered, send an e-mail to
brand@eaton.com to get access
permission to folders.
Your
Logo
Eaton Authorized Representative
Eaton Corporate Identity Standards — 7/19/13
26
15.27 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Examples of Channel
Partner Communications
Channel Partner catalogue showing Eaton and other manufacturers’ products
Main Identifier
lorem ipsum
Table Main Head AB CDE FGHI JKL
Material produced by a Channel
Partner that markets Eaton
products and other manufacturers’
products should be branded with
the Channel Partner’s logo.
Table Head:
Table Body
AB 123
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234345456678789234345678456123234456
Table Head:
Table Body
BCD 12
Table Body
AB 123
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234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Body
AB 123
Table Body
AB 123
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234345456678789234345678456123234456
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
Table Subhead A
Lorem Ipsum
123456789234567678345456567789456567
234345456678789234345678456123234456
Table Head:
When Eaton products are
displayed the Eaton logomark
should accompany them.
Table Subhead B
Lorem Ipsum
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Table Head:
Table Body
AB 123
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234345456678789234345678456123234456
Table Head:
Table Body
BCD 12
Table Body
AB 123
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234345456678789234345678456123234456
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Table Head:
Table Body
AB 123
Table Body
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Table Head:
Table Subhead A
Lorem Ipsum
Your
Logo
27
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dui mauris, dignissiin.
eaton corporation Lorem Ipsum Dolor
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Body Copy Head lorem
Body Copy Head lorem
Body Copy Head lorem
Body Copy Head lorem
Body Copy. Lorem ipsum
dolor sit amet, consectetuer
adipiscing elit. Curabitur ullamcorper justo nec purus. Donec
semper, tellus at iaculis imperdiet, magna arcu gravida wisi,
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dolor sit amet, consectetuer
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eaton corporation Lorem Ipsum Dolor
27
Channel Partner line card showing Eaton and other manufacturers’ products
Tools, Safety & MRO Consumable Products
Whether it’s Safety Products or Hand Tools, Maintenance Supplies or Instrumentation,
WESCO’s complete line of MRO and Consumable products are sure to meet your needs.
With an extensive network of nationwide Branch locations, WESCO provides fast and
reliable service delivering the products you need, when you need them. Rely on WESCO
to deliver the finest products from the best suppliers!
Our Suppliers
Abrasives &
Cutting Tools
Fasteners &
Hardware
Adhesives,
Chemicals, Paint &
Tapes
HVAC
3M
Lenox & Irwin Tools
Osborn
International
Standard Abrasives
Weiler Corp.
3M
CRC
Krylon
Rustoleum
Saf-T-Lok
Spray-On
Cable & Conduit
Equipment
ASC
Cully/Minerallac
Dottie
FCI-Burndy
Greenlee
IDEAL Industries
Klein Tools
Metallics
Broan/Nutone
Electromode
Marley Electric
Heating
TPI Corp.
Instrumentation
3M
Arnco
Eaton
IDEAL Industries
Klein Tools
Thomas & Betts
Intermatic
Marsh/Bellofram
NoShock
Pac Stainless
Parker Skinner/
Gold Ring
SOR
Tork
Your
Logo
Fendall
Gatorade
Hercules Locks
Howard Leight
Kidde
LaCrosse
Lakeland Industries
Lift-All-Company
Maglite
Repair
Maple Chase/Firex/
Invensys
Eaton
MCR Safety
Galco
PLC Center/Speck Mechanix Wear
Memphis Glove
Safety & Security
MSA
Battery Center
North Safety
Accuform Signs
Oberon
Alpine Valley Water Omni-Glow/
Bacou-Dalloz
Cyalume
Best
Pelican
Brady
Rayovac
Bright Star
Salisbury
BRK/First Alert
Sorbent Products
Bullard
Sqwincher
Carhartt
Streamlight
Crews
Tennessee Mat
DBI/Sala
Tingley Rubber
Duracell
Uvex
Eagle Mfg
Werner Ladder
Ergodyne
West Chester Glove
Eveready/Energizer Wilson Bohannan
Janitorial &
Sanitation
3M
Clorox
Georgia Pacific
Kimberly Clark
Rubbermaid
West Chester Glove
Test Equipment
AEMC
Amprobe
Eaton
Tools
Hand Tools
Ames True Temper
Cembre
Cementex
Channellock
Cooper Tools
Craftsman
Danaher
E-Z Holster
Greenlee
IDEAL Industries
Jameson
Klein Tools
Lenox
Rolatape
WIHA Tools
Power &
Pneumatic
Tools
Chicago Pneumatic
DeWalt
FCI-Burndy
Greenlee/Fairmont
Makita
Milwaukee
Eaton Corporate Identity Standards — 7/19/13
27
15.28 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Business card with Eaton logomark
Examples of Stationery
Use the Eaton logomark on
business cards, letterhead,
envelopes, and other stationery.
This sends a strong message to
your business contacts that you
are trusted by Eaton.
The Eaton logomark should have
the same visual weight as other
brands listed.
Letterhead with Eaton logomark
Your
Logo
Your
Logo
Richard Mays
Director of Sales
32 Aztec Drive
Logan, NM 88426
32 Aztec Drive
Logan, NM 88426
575.555.1212
Richard Mays
Director of Sales
575.555.1212
Dear Sirs,
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nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius,
que quiam iderum quia voluptur.
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rere porese net acepe natem fugit dolupta pra dus.
Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant
erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi
cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in
porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui
officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem
rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga.
Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui totatur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios
dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam
enecupta que plaboris ut aborror esequibus et que eatibus.
Sincerely,
Richard Mays
Eaton Corporate Identity Standards — 7/19/13
28
15.29 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Channel Partner website showing Eaton and other manufacturers’ products
Examples of Websites
and Online Advertising
http://www.yourlogo.com/differentials/
Search
Your website is a valuable tool for
reaching customers and potential
clients. Use the Eaton logomark to
emphasize and promote your
brand and Eaton. You may place
the logomark wherever it best
works with your web design.
Material produced by a Channel
Partner that markets Eaton
products and other manufacturers’
products should be branded with
the Eaton logomark and the
Channel Partner’s logo.
Your
Logo
differential
EGerodisc™ is a hydraulically-operated
electronically controlled limited slip differential
that provides variable torque up to full axle
lock. It automatically identifies the optimal
traction solution at any speed.
About Us
Find Our Stores
Parts
Service
The spring pack pushes the side gears against
the clutches, which are attached to the cage.
Both side gears spin with the cage when both
wheels are moving at the same speed, and the
clutches aren’t needed.
Chat with one of
Our Experts
When Eaton products are
displayed the Eaton logomark
should accompany them.
If your company uses online
advertising to drive traffic to your
site, use the Eaton logomark to
promote interest.
When Eaton products are
displayed the Eaton logomark
should accompany them.
The clutches fight this behavior, wanting both
wheels to go the same speed. If one wheel
wants to spin faster than the other, it must first
overpower the clutch. The stiffness of the
springs combined with the friction of the clutch
determine how much torque it takes to
overpower it.
Full banner (468x60)
Your
Logo
Vertical banner (120x240)
We carry and maintain a full line of
power products. yourlogo.com
Your
Logo
We carry and maintain
a full line of
power products.
Click here to see an
interactive tour of our
new store.
Eaton Corporate Identity Standards — 7/19/13
29
15.30 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Outside front cover
Pocket folder
Examples of Literature
Winter 2010 Catalog
Your
Logo
The Eaton logomark is a valuable
tool for promoting your brand and
Eaton. Use it on internal and
external literature.
The primary color style for the Eaton
logo is Eaton Blue on a white
background. On light-colored
backgrounds it may also be used
in black. On dark backgrounds in
may reverse to white.
Always respect the Clear Area
around the Eaton logomark.
Differentials1–7
Powertrain Controls8–10
Fuel Emission Control11–17
Superchargers18–22
Your
Logo
Mid-Summer
Training Meeting
For Sales Reps
Gears23–37
Advanced Machining38–42
Other43–55
Always respect the Clear
Area around the logo
Eaton Corporate Identity Standards — 7/19/13
30
15.31 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Ceiling dangler
Panel display
Examples of Displays and
Tradeshows
Your
Logo
In-store merchandising, POP
displays and tradeshows are a
proven method to increase sales
and brand recognition. Use the
Eaton logomark on ceiling
danglers, stand-alone product
displays, installations, and shelf
and counter signs to remind and
encourage customers of products
they might otherwise overlook.
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ali.
When Eaton products are
displayed the Eaton logomark
should accompany them.
The Eaton logomark should have
the same visual weight as other
brands listed.
Stand-alone sign
Your
Logo
Top Brands
New and
In Stock
Ask a Sales
Representative!
Tabletop display
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Your
Logo
Eaton Corporate Identity Standards — 7/19/13
31
15.32 Channel Partners—
Industrial Sector
Distributor-produced
marketing collateral
Featuring multiple brands
Examples of Digital
Presentations
On videos, PowerPoint slide
shows, interactive displays or any
other digital presentations when
Eaton products are not the only
subject of the material use the
Eaton logomark on each screen
that refers to that relationship. This
can serve as an important reminder
to employees, customers, and
potential clients of the trust shared
between your company and Eaton.
The Authorized Relationship may
also be typeset in headlines and
text.
Opening title screen
Text screen
Your
Logo
Your
Logo
Distributor Training
Maintaining Your Electrical Systems
Closing title screen
•
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•
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•
Doluptatias nim corat
•
Chicidi autem
•
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CDs
The Eaton logomark should have
the same visual weight as other
brands listed.
Your
Logo
Your
Logo
Training CD
For Sales Reps
Eaton Corporate Identity Standards — 7/19/13
32
15.33 Channel Partners—
Industrial Sector
signage
Examples of Signage
Signage is an important resource
to inform potential customers
of your Eaton Authorized
Relationship. Branding your
signage with the Eaton Authorized
Mark reinforces the good
reputation of your company
and ours.
Store facade
Your
Logo
Eaton Authorized Representative
The Eaton Authorized Mark may
be used on exterior or interior
signs. It may also be applied to
windows as a decal.
Decal applied to window
Your
Logo
Eaton Authorized Representative
Billboard
Your
Logo
Eaton Authorized Representative
The best outlet for
all your auto needs
Eaton Corporate Identity Standards — 7/19/13
33
15.34 Channel Partners—
Industrial Sector
signage
Examples of Signage
Featuring Eaton Hydraulic
Product Lines
When exterior signage features
Eaton Hydraulic product lines they
may set to the right or below the
Eaton Authorized Mark. Product
lines may set on one, two, three
or four lines.
Store facade featuring Eaton Hydraulic
product lines
Eaton Authorized Mark with one
product line set on one line
below the Authorized Mark
Your
Logo
Weatherhead
Eaton Authorized Representative
d
hea
r
e
ath
We
®
Weatherhead®
1.25” (32mm)
1.25” (32mm) deep sign.
Aluminum, fiberglass or
exterior treated wood.
Sides paint white or black.
Store facade featuring Eaton Hydraulic
product lines
Eaton Authorized Mark with
multiple product lines set to the
right of the Authorized Mark
Your
Logo
Eaton Authorized Representative
Weatherhead
Vickers
Aeroquip
Char-Lynn
Weatherhead®
Vickers®
Aeroquip®
Char-Lynn®
Eaton Corporate Identity Standards — 7/19/13
34
15.35 Channel Partners—
Industrial Sector
signage
Examples of Signage
Featuring Eaton Hydraulic
Product Lines
To produce signage featuring
Eaton Hydraulic product lines use
the specifications shown here.
Product lines may set to the right
or below the Eaton Authorized
Mark. Product lines may set on
one, two, three or four lines.
Product lines below the Eaton Authorized Mark
Y
Weatherhead
®
Weatherhead
Vickers
®
®
Weatherhead
Vickers
Aeroquip
®
®
®
1/2X
The product line sets in Univers 65
Bold.
Calling the distance from the top
of the “E” in the Eaton logomark
to the top of the middle stoke “Y”:
X
Y
1/2X
Weatherhead®
Vickers®
Weatherhead
Vickers
Aeroquip
Char-Lynn
®
®
®
®
X
1/2X
• S
ize cap height of the product
line to Y.
Calling the height of the logomark
“X”:
• S
ize the product line so the
distance from the cap height to
the baseline of the next line is
X.
• A
llow 1/2X from the edge of the
color field to the top and left of
the product line.
• W
hen the product line is set to
the right of the Authorized Mark,
align the bottom of the color
field to the bottom of the Mark.
Eaton Corporate Identity Standards — 7/19/13
Product lines to the right of the Eaton Authorized Mark
Univers 65 Bold
1/2X
Y
Weatherhead
Vickers®
Aeroquip®
Char-Lynn®
®
X X
Y
1/2X
35