Beauty - LGT Bank (Switzerland)
Transcription
Beauty - LGT Bank (Switzerland)
Credo © Romeo Polcan LGT Journal on wealth culture Beauty | XIV 2012 Contents | Credo Xiv Credits Publisher H.S.H. Prince Philipp von und zu Liechtenstein Chairman of the Board of Trustees of LGT Group Beauty Advisory board Thomas Piske, CEO Private Banking Norbert Biedermann, CEO LGT Bank in Liechtenstein Ltd. Hans Roth, CEO LGT Bank (Switzerland) Ltd. 02 Editorial office Sidi Staub (executive editor) LGT Marketing & Communications Layout LGT Marketing & Communications 02 Portrait | The beauty of life How the blind music therapist Wolfgang Fasser opens up the world to disabled children. Design concept Thomas von Ah, Zurich 10 Portfolio | The golden ratio Whoever seeks the key to beauty must know the number Phi. Picture editor Lilo Killer, Zurich Translation Syntax Translations Ltd., Zurich 12 Portfolio | Maserati 300S In sixty years’ time, will we still restore our cars with so much love? Printer BVD Druck+Verlag AG, Schaan Lithographer Prepair Druckvorstufen AG, Schaan Picture credits Pages 10/11: Die Illustratoren.de/Jürgen Willbarth (adapted from György Doczi, “The Power of Limits”, Shambala Publications, Inc., Boston) Pages 12 /13: Alexander Herold Pages 14 /15: f.l.t.r. istockphoto / Manuela Krause, Imagepoint /Elke v. Hohenstein-Jung, Imagepoint/Westend61, Prisma/FRILET Patrick, Fotosearch, zoonar/ H.D. Falkenstein Page 17: Christine Strub Page 18: istockphoto / Damian Kuzdak Page 20: Imagepoint / Björn Oldsen Page 30: zoonar/Walter Luger Page 34 top: Christian Breitler / with kind support from the Antiquariat im Seefeld, Zurich Page 34 bottom: Cinetext Bildarchiv Page 35 left: Allstar Optimum /Optimum Rel. / Cinetext Page 35 right: Richter /Cinetext E-mail for correspondence lgt.credo@lgt.com Coordination Chris Gothuey, Zurich 14 Portfolio | What is kitsch? An explanation why art liberates and kitsch sedates. 16 Interview | We love symmetry and proportion The surprising findings on the topic of beauty by the evolutionary biologist Josef H. Reichholf. 22 Report | The ideas factory What’s dreamt up at Central Saint Martins College can change the world. 30 Essay | The beautiful game of Barça At last: a soccer team that plays beautifully, and yet still wins. 32 Masterpieces | Venus in front of the mirror A painting that itself observes the beholder. 36 17 34 Literary choice | The loss of beauty This novel about a wild “amour fou” could only have been written by a Frenchman. 33 LGT Bank in Liechtenstein Ltd. Herrengasse 12 FL-9490 Vaduz Phone +423 235 11 22 Fax +423 235 15 22 info@lgt.com LGT Bank (Schweiz) AG Lange Gasse 15 CH-4002 Basel Tel. +41 61 277 56 00 Fax +41 61 277 55 88 lgt.ch@lgt.com LGT Bank (Singapore) Ltd. 3 Temasek Avenue #30-01 Centennial Tower Singapore 039190 Tel. +65 6415 3800 info@lgt.com LGT Bank (Hong Kong) Suite 4203, Two Exchange Square 8 Connaught Place, Central Hong Kong Tel. +852 2868 0201 info@lgt.com www.lgt.com LGT Group is represented in more than 20 locations in Europe, Asia and the Middle East. A complete address list can be seen at www.lgt.com 50319en 0412 1.6T BVD 36 Carte Blanche | Music must be true You’ve heard it right: smooth and noise-free isn’t how music’s meant to be. Editorial Dear readers, Beauty is transient. Who could deny it? But beauty is also eternal – at least it is when you free your perspective from the confines of the superficial. In this regard, the life story of our cover personality is for me an exemplary case. The blind music therapist Wolfgang Fasser is a man who touches other people, heals them, encourages them, and makes them happy. He gives them a new perspective on the beauty of life – one free of any hindrance, sickness or dis ability. In his person and in his work, timeless values become visible: values such as generosity, tolerance, trust, empathy and humor. In medieval philosophy, beauty was regarded as “the splendor of truth.” Ar tists sought out the beautiful and the true. Those were the days. It has been a long while since external beauty was a dominant criterion for the quality of art. On the contrary: the boundaries between the artistic and the artificial, the inauthentic and even the kitschy have probably never been so slender as they are today. But the search for truth, in art too, has lost nothing of its topicality. And there has perhaps been no era in which all aspects of life have been aes theticized to such an extreme degree as in our own. This edition of CREDO sheds light on different realms in which the concept of beauty plays a role: in the visually perceptible, in the conceptual and intellec tual, in society, art, nature, philosophy, science and even in sport. I hope that you will gain new, perhaps even surprising insights into the multiplicity of forms in which beauty has been perceived in different cultures and at dif ferent times in history. H.S.H. Prince Philipp von und zu Liechtenstein Chairman of the Board of Trustees of LGT Group CREDO | 01 A Portrait of | Wolfgang Fasser The beauty of life Text: Franziska Zydek | Photos: Romeo Polcan Wolfgang Fasser is blind. He is a music therapist who opens the doors of life to disabled children. An inspiring story about hearing and seeing. There was a key moment in the life of Wolfgang Fasser that paved the way for everything after it. It happened on a Saturday one autumn in the little Swiss town of Glarus. The bells began to peal, so the local children knew that a wedding was taking place in the church. As at every wedding, they knew they would be showered with goodies afterwards. They ran to the church square, where, in keeping with an old custom, the bride and groom threw candies known locally as “firestones” among the people who were there. “I could hear the candies pattering down onto the ground around me and I watched how the other 02 | CREDO Animal sounds in the natural world play an important role in music therapy. CREDO | 00 A Portrait of | Wolfgang Fasser children bent down after them. But I couldn’t see the candies as between them, I have friends both here and there who are im they flew through the air,” remembers Wolfgang Fasser. “After portant to me, and in both places I meet people who touch me the square had emptied I was still standing there. I wasn’t in a deeply.” hurry. With my foot I carefully pushed aside the leaves under neath the chestnut tree in front of the church. And there lay the In Switzerland, Wolfgang Fasser lives in the apartment of a “firestones” that had remained hidden from the others. In this friend who is blind like him. He knows his surroundings. He boils moment I realized with intense clarity that the course of my life water, makes tea, sets the table. He exudes a deep sense of calm. would differ from that of my school friends.” Pot, tea caddy, spoons: everything that he picks up he puts back carefully in its proper place. If you can’t see, you have to have Retinitis pigmentosa is a genetic disease that gradually robs order in your life so you can live independently. you of your sight. Of the five children born to the teacher Adolf Fasser and his wife Johanna, three would go blind. Wolfgang lost his sight at the age of 22, Bernhard at 28 and Christina at 38. The next day, Wolfgang Fasser will take the train to Florence and from there will travel another forty miles to the distant mountain village of Quorle. He has founded a charitable institu A wanderer between worlds tion there too: “il Trillo”, a school for musical improvisation. “My life is geared not to the visible but to the invisible,” says Wolfgang Fasser, who is now 57 years old. “It’s not my goal to live The magic of the moment like someone who can see. I want to be just how I am.” Early that “Nel giardino dei suoni”, in the garden of sounds, is the name of morning, he landed in Zurich after arriving back from Africa, a prize-winning film that shows how Wolfgang Fasser goes about where he had spent two months in the highlands of the kingdom his work. The Italian-Swiss film maker Nicola Bellucci spent of Lesotho, holding further training courses for physiotherapists many years filming this sensitive documentary. It shows how as he does every year. In the village of Thaba-Tseka, at an alti children with physical and mental disabilities can acquire a con tude of 2500 meters, there is a little hospital where Wolfgang nection to the world with the help of music therapy. It shows the Fasser volunteers as a therapist. He often travels for days on end astonishing variety of acoustic spaces through which Wolfgang across impassable mountain terrain in order to visit and treat Fasser guides them. And it shows how their personalities can the sick. develop through the interplay of sound and touch. The children are at first locked up in a body that won’t listen to them, and Wolfgang Fasser is a physiotherapist and a music therapist. He commutes between Africa, Switzerland and Italy, between they have no means of expressing their inner life. But here they discover their own unique potential and a joy in life. poverty and prosperity, and between archaic, rural structures and city life. “I am used to these contrasts and they don’t shock In one scene of the film, Wolfgang Fasser can be seen on his me anymore,” he says. “Even though there are huge differences way through a forest one night with his dog and a tape machine. With the help of music, sounds and touch… 04 | CREDO He is going to record animal sounds. You can hear the hoarse era with bright eyes and says, with great difficulty but a sense of barking of a fox and the call of a deer – indefinable, mysterious triumph: “Now I’m also learning to speak!” The beauty of this sounds. Shortly afterwards, the therapist plays these sounds to child’s happy face gets right under your skin. a patient, a girl who can barely move and cannot speak. While the tape is running, a small miracle happens: the child turns its “I am trying to retrieve sunken treasure,” says Wolfgang Fas head in the direction of the sounds. She opens her eyes and ut ser. “It can take a long time, but the moment always comes when ters a sound herself – a sound raw and archaic, like the cries of you see the child and not the disability. That is the turning point! the animals. After that comes happiness.” “I am trying to retrieve sunken treasure.” The value of simple things Wolfgang Fasser’s blindness has made him sensitive to every thing that is not obvious. Perhaps this explains his empathy with other people. The absence of his sight is something that he interprets as a call to use his remaining senses all the more inten “In this moment, Jenny felt that she was not alone,” says sively. “Being blind allows me to perceive the world differently.” Wolfgang Fasser. “She found an echo of her own voice in the voices of the animals.” This sound experiment opened the door His little house in Italy is small. The kitchen has a wooden to the world just a little for this child. The therapist is convinced table, a stone sink, a large fireplace and an oven – all objects of a that “if you observe things very carefully, you can find a common world that is in easy reach. Next to the kitchen is the study, and language even under the most difficult circumstances. It might be you reach the bedroom via steep wooden steps. “I am content a note, a touch, a laugh or a concert of birdsong. In that brief sec when I have little,” says Wolfgang Fasser. “I recognize the things ond when the contact takes place, something mutual happens. around me by touching them. I know their use and their value Like a little light that suddenly flares up and brightens the dark for my everyday life. If I only possess a few things, I can love ev ness. Achieving this spark is to me a moment of great beauty.” ery one of them. That makes them beautiful to me. A relation ship develops with them when I use them. And this personal The chronological structure of the film lets us see how this first moment of contact is followed by others. It shows how Wolf connection to them creates harmony. That’s how I can love these things.” gang Fasser is unendingly calm and imaginative as he engages with his patient, over and again, by means of sounds and games. It’s not just practical objects that Wolfgang Fasser has grown The sum of these encounters results in trust: a relationship is to love. He offers examples of things of beauty that surround founded. Jenny blossoms. She learns to walk and to use her him, and smiles as he does so: a root, a stone, a little bronze hands. In an unforgettable sequence, the girl looks into the cam statue, a horn that contains “medicine” against hailstorms – a … the children find their way back into life. CREDO | 05 A Portrait of | Wolfgang Fasser So what was he to do? He could still see, and blindness was as yet the stuff of bad dreams at night. After leaving school he trained first as a laboratory assistant and then as a baker. But each time, his impending disability set a limit to his career ambi tions. “The turning point comes when you understand that it’s not a defeat if you can’t do something,” says Wolfgang Fasser. “You are not defined by your limitations. If you can accept that, you’ve taken the first step on the right path.” He decided to do a four-year training course as a physiother apist. He wrote his thesis just before he lost his sight. A few days later he was blind. But this young therapist was highly sen sitive and talented, and his career took off. Soon he had built up a physiotherapy department at a renowned Swiss clinic and hel ped to pave the way for new therapeutic techniques. He lived on his own in his apartment, he was earning well and had a lovely guide dog. “I was where I wanted to be, but I didn’t know any more where to go because I had already arrived,” he recalls. At the age of 30 he asked himself the question: “What am I really here for?” Not long after, Wolfgang Fasser with backpack and his dog were on a plane with a one-way ticket to Lesotho in south ern Africa. He had made a clear arrangement with the doctors’ organization for which he was to work. He wanted to be paid enough for basic insurance, board and lodging, but he was ada mant that he shouldn’t be given a salary. Wolfgang Fasser landed in the midst of nothing in the harsh, windswept highlands of Lesotho. It was the poorest region of a poverty-stricken country. And there, on the veranda of the hos pital of Thaba-Tseka, which was waiting room, transit camp and Wolfgang Fasser makes contact with his patients by means of touch. meeting place all in one, he set up his therapist’s couch and star ted to work. gift from an African shaman. None of these things have any The beauty of hearing practical use, but they are important to the soul, he says. Yet Wolfgang Fasser moves through life with astonishing speed. As even when it comes to things of beauty, it’s still important to soon as he knows where he wants to go, he seems to find his way Wolfgang Fasser that they are a manageable quantity: “I can’t with unerring accuracy. This is true not just in an ideal, spiritual perceive beauty in a multitude.” sense, but also in thoroughly practical terms. He has learnt to navigate the streets of Zurich, he wanders across the Lesotho The search for his own path highlands and he will soon do the same through the forests of Wolfgang Fasser’s childhood in the Swiss Canton of Glarus left a the Toscana. “I never had the impression that I couldn’t see deep impression on him. There the Alps surge straight up to anything, because – after all – I can hear”; this is his credo. wards the sky. Ten mountains, each of them over 3000 meters high, surround the narrow valley and cast their mighty shadows over it. Avalanches thunder down in the winter, and fast-flowing streams rush by in summer. Young Wolfgang’s childhood dream was to become a forest ranger in this wilderness. “It’s impossible with your diagnosis,” said his implacable father. “He said no out of love,” recalls Wolfgang Fasser. “But it still hurt.” 06 | CREDO “But I didn’t know any more where to go.” Anna smiles: they find a common language without words. His love of nature helps him to find his bearings. “Just like acoustic signals. “The world of sound has its own landscapes,” when I was a child in the mountains, I pay attention to all the says Wolfgang Fasser with a smile. “In the same moment that the sounds that surround me,” he explains. “I make a noise with my eye loses its dominance, you can begin to listen. Over time, aural stick and its echo is cast back to me by stones and house walls. I pictures of incredible beauty are formed inside you.” register the sound of the wind whistling round a corner. I notice that blackbirds are singing in a particular tree. This is how I save Following the call of life a map of my surroundings in my memory, and it is made up of The years in Africa have left their mark on Wolfgang Fasser. He the most varied noises and sounds.” was touched deeply by his many encounters with people who were for the most part incurably ill, yet still exuded so much If you take up Wolfgang Fasser’s invitation to close your eyes cheerfulness and a lust for life. He also changed as a physiother for a moment and concentrate in complete stillness on the acou apist. In the little hospital of Thaba-Tseka, which lacked every stic markers of your environment, you will be surprised. There thing that constitutes modern medicine in Switzerland, Wolf are sounds that swell up and die away again, traces of noise, gang Fasser realized that the most important aspect of his work scraps of conversations, fragments of music, the sounds of bells, is his proximity to the patient. He acquired a new perspective and birdcalls answered far in the distance. All these sounds are from all that he experienced: “Healing is not the same as repair on the move and form a confusing multiplicity of the most varied ing. It’s an act of unfolding human possibilities.” CREDO | 07 A Portrait of | Wolfgang Fasser Armed with this new knowledge, he returned to Switzerland. region, to Quorle in the mountains of the Toscana. He felt at But nothing would be the same again. After his deeply felt con home in this out-of-the-way area and worked here as a physio tact with the simple life and the poverty of Lesotho, his everyday therapist for a minimum wage. life in Zurich seemed unbearable to him. “What’s most important in the Western world are your salary, getting recognition and Music at last! your social position. What you earn determines the value of your In Africa he once had a dream. In one hand he was carrying a work,” he says. “In Africa it’s different. All that counts there is black case in which there was a saxophone, and in the other he that a patient suffers less.” Again Wolfgang Fasser asked himself held the leash of his dog. He had the dream a second time, but the question: “What am I here for?” this time the saxophone lay shining in a poorly lit rehearsal room. Wolfgang Fasser finally learnt to play the instrument “All that counts there is that a patient suffers less.” when he was in Italy. He now felt that the time was ripe to ex pand his career into music. So he signed himself up for a fouryear part-time course in music therapy at the Pro Civitate Chris tiana in Assisi. As if of their own accord, all the pieces in the jigsaw puzzle of Wolfgang Fasser’s life came together to form a unified picture: A letter from an Italian friend brought him the answer. “I’m his experiences as a physiotherapist, his inner images from the expecting you, and soon!” he wrote, short and sweet. To Wolf cosmos of sounds, his love of nature, his desire to give warmth gang Fasser, these few words seemed like the call of life. He and love, his belief in the potential of human possibilities. Wolf packed his things, took his dog and moved to his friend’s home gang Fasser founded his workshop for musical improvisation, With help from his secretary, Wolfgang Fasser corrects tests by his students in Africa. 08 | CREDO “il Trillo”, in 1999. Today he works with disabled children at the school alongside two other experienced music therapists. “We don’t ask for any wages, just a small contribution to our costs. The therapy can often last for several years, and this means that truly all parents can afford it,” says Wolfgang Fasser. Sponsors in a support association pay the rent and heating costs. Another dream has come true for Wolfgang Fasser: he is making music! Together with the Shalom Klezmer Quartet he plays Jewish folk songs everywhere that people come together: in theaters, in children’s homes, at weddings and at fairs. There you’ll see Wolfgang Fasser with his saxophone, his red beret on his head, standing among a crowd of happy people, playing to raise the roof. And it’s a picture of great beauty. Franziska Zydek lives by the lake of Zurich and in the mountains of the Gri sons. She likes most of all to write about people and their path through life. Giving something back to society Wolfgang Fasser has founded two charitable institutions that are de signed to help other people free of charge. The association “il Trillo” provides music therapy to disabled children in the mountain region of the Toscana, and the “Lesotho Project” offers advanced training for physiotherapists. For information on both projects, Wolfgang Fasser’s books and other activities, see: www.wolfgangfasser.ch Fraternità di Romena Wolfgang Fasser is the co-founder of a lay Christian movement whose goals include offering individuals and families a place of quiet, away from the hustle and bustle of everyday life. Wolfgang Fasser is respon sible for the movement’s “house of quietness”: www.romena.it “Nel giardino dei suoni” This film by Nicola Bellucci can be ordered on DVD at: info@wolfgang fasser.ch Shalom Klezmer This quartet plays music that makes you want to tap your feet and that warms your heart: www.shalom@klezmer.ch Hearing, seeing, feeling: getting to know the world through sensory impressions. CREDO | 09 Portfolio The golden ratio M any people find sunflowers beautiful, and ancient temples too. Scientific studies have shown that volunteers from dif ferent cultural backgrounds find the same faces attractive. Why should that be? The quest for a formula for beauty is probably as old as mankind itself. However, among the numerous attempts at an explanation, one phenomenon keeps recurring: the golden ratio. For the ancient Greeks, the geometric relationship called the “divine proportion” – “proportio divina” – denoted the epit ome of aesthetics and harmony. The golden ratio occurs when a line is divided into two parts in such a way that the smaller part (a) is in the same proportion to the larger part (b) as the larger is to the whole line (a+b), that is to say: a:b = b:(a+b). a b This proportion, also described using the character Phi (Ф), is to be found in the architecture of numerous temples from an cient times. The most well-known is the Parthenon temple on the Acropolis in Athens. To this day we do not know whether the proportions were selected intentionally or through an uncon scious perception of beauty. Certainly in later eras, there are countless examples of the deliberate use of the golden ratio, in cluding the cathedrals of Santa Maria del Fiore in Florence and Notre Dame in Paris. Many artists have also used these propor tions as the basis for the composition of their paintings. This is that the proportions of the golden ratio can be found in the ana the case, for example, in the paintings of Leonardo da Vinci and tomy of the average person right down to the smallest details. Albrecht Dürer. Even in photography, it is still used today as a Since at least the 1990s, digital animations have repeatedly way of composing a pleasing picture. proved that a face is perceived as more beautiful if it more close ly resembles the average face. Modern cosmetic surgery makes It was recognized centuries ago that the golden ratio not use of this knowledge about the ideal proportions when recon only forms the basis of artifacts created by man but is also a kind structing certain parts of the body. Furthermore, since 1991, the of template for development in nature. At the beginning of the scientist Jean-Claude Perez has set himself the task of proving 13th century, an Italian mathematician proved, for example, that that Fibonacci numbers are a structural element in man’s gene the arrangement of petals on a flower follows a mathematical tic code. pattern. Only later was it discovered that the Fibonacci numbers that were named after him are strictly based on the principle of The golden ratio in its purest form can be found in numerous the number Phi. Since then, the importance of the golden ratio geometric shapes. Among polygons, the pentagram in particular in other natural processes has been demonstrated. About 160 – the regular five-pointed star – has all its proportions based years ago, the scholar and writer Adolf Zeising devoted himself directly on the golden ratio. This is one of the oldest symbols to studying the proportions of the human body. He established used by man, whether for the drude’s (witch’s) cross in Goethe’s 10 | CREDO “Faust” or as a symbol on the flags of many countries. One of the numbers and not ideals – is to obscure your vision of the whole best-known formulas for representing the number Phi is quite truth. This is because it is not the specific dimensions that are impressive even for non-mathematicians: special about the proportion once described as divine. Rather, it Ф = �1+ �1+ �1+ �1+ �1+ ... is the underlying principle that states that each section is in the same ratio to the next largest section. So it is the consistent ar rangement of all the parts to make the whole that is the ideal ex pressed by the golden ratio in its purest form. Consideration of the bigger picture as a law of nature: now that’s just beautiful! It is clear that the special role played by the golden ratio in art, culture and science is absolutely fascinating. Nevertheless, the golden ratio has never been recognized by modern scientists as the formula for beauty. The reason is quite simple: the golden ratio is not a universal formula and certainly not a guarantee of Dr. Dr. Ruben Stelzner is a legal expert and dental practitioner. From an early beauty. From a strictly scientific point of view, that may well stage, he dedicated himself to researching beauty. When working for his make sense. At the same time, thinking about things in this way, doctorate at the University of Witten/Herdecke, he studied the golden ratio which is so typical of our times – always looking for concrete in great depth. For more information, see: www.golden-section.eu CREDO | 11 Portfolio Maserati 300s Beautiful and fast: ready to race again, thanks to passion and precision. O nly 26 of them left the Maserati factory in Modena (Italy) ponsible for the Ferrari 250 Testa Rossa, and he gave it erotic between 1955 and 1956. Four meters fifteen centimeters curves just like those of Sophia Loren in the movies of the day. long, some 780 kg light and with a top speed of 180 mph. Legend Right down to our own time, the Maserati 300S remains one of ary drivers such as Juan Manuel Fangio, Sterling Moss, Carroll the most beautiful racing cars ever made. Shelby, Luigi Musso and Jean Behra drove to triumph in this car at the Mille Miglia, at the Targa Florio and in Le Mans. Even to Of those 26 that were built, only a few have survived in their day its asymmetrical, aluminum body is breathtaking. It was de original state. One of these – the one that used to belong to signed and constructed by Medardo Fantuzzi, who was also res Count Carlo Pottino from Palermo – has now been restored in 12 | CREDO Cologne, in a former engine house not far from the Deutz harbor. This is why the owner of the repair workshop is completely un And it’s all been done by a small workshop that has specialized compromising when it’s a matter of authenticity and quality: as in restoring racing cars from the 1950s and ’60s. Here, cars are uncompromising as people only can be when they are driven by not just “pimped up” but are allowed to remain authentic wit passion. nesses of the pioneering days of the automobile. They should not just land in a museum or in the exhibition hall of some pri vate collector. They should continue to write history and they should race again – that would be their ultimate endurance test. Sidi Staub is the executive editor of CREDO. CREDO | 13 Portfolio What is Childish, homely, natural kitsch Sentimental, cute kitsch SCHMALTZY KITSCH kitsch? Feelings of comfort K itsch is even more difficult to define than art. This is be Elements typical of kitsch emerge in art only in the modern pe cause it is a concept that describes not just aesthetic phe riod. Whereas Raphael’s Madonnas and his angels are generally nomena but also emotions and modes of behavior that really be still regarded as possessing authenticity, Guido Reni’s female long in the realm of ethics. Typical characteristics of kitsch are a martyrs, casting their languishing gaze towards the heavens, al treacly sentimentality, a tendency to sugarcoating, infantilism ready possess for the critical observer a hint of kitschy senti and a false pathos. All these have one thing in common: people mentality. The Rococo then brought the kitsch of the cute, while sensitive to kitsch find them fake. If we place the false childlike the Romantics let loose the kitsch of nature. In the 19th century, ness of the garden gnome at one end of a sliding scale and the the whole of culture became in the end so swamped with kitsch hollow pathos of Kaiser Wilhelm II’s public monuments at the that the great works of art stand out like islands amongst it. other, we can easily situate commonplace kitsch between these two poles. Kitsch ranges from the cutely sentimental to the child The sentimental kitsch of the child, the home and of nature ish, the homely and the nature-loving and thence to an aestheti endeavors to convey a sense of comfort and security, whereas cized pseudo-beauty; from there in turn we move into erotic, bombastic, pseudo-sublime kitsch satisfies a longing for unques religious and patriotic kitsch, and finally to a kitsch of the sub tioned authority. Both types appeal to those who have lost what lime that urges us to bow down in reverence before it. The left that kitsch purports to represent. Until the Middle Ages, man hand of the scale, to put it in crude terms, could be called was bound within a vertical societal order that was so firmly en schmaltzy kitsch, whereas the right-hand side displays a rising trenched that greater comfort and a yet higher authority could tendency towards the bombastic. A glance at cultural history be anticipated only in the beyond: in the Garden of Eden, to shows that kitsch has by no means always existed. We find which one hoped to return by submitting to the authority of nothing comparable in either Antiquity or in the Middle Ages. God. The rise of the bourgeoisie from the end of the Middle 14 | CREDO BOMBAST Awe-inspiring, pseudo-sublime kitsch Erotic and religious kitsch Aestheticizing, “beautiful” kitsch Yearning for authority Ages onwards, coupled with an increasing trend towards secu Art is liberating: kitsch, however, sedates and acts like a larization, brought about a greater leveling off in society. In its drug. We see it in a crass form in National Socialism, in which the wake there emerged a sense of rootlessness and of alienation nationalistic cult of blood-and-soil offered a pretense of comfort from the here-and-now that has become an integral aspect of and security, and in which the Nuremberg Rallies with the bom modern existence. bastic, kitschy, pseudo-sublimity of their “cathedrals of light” and massed marches served to satisfy a yearning for authority. Kitsch satisfies our increasing desire for surrogates of what The great mass of kitsch might be harmless, but man’s wide we have lost. This is its fundamental difference to art. Art also spread receptivity to the promises of a false Eden still makes it satisfies a general human yearning, namely a yearning for plea a latent danger. sure in perception and sensation. But unlike kitsch, art remains within the realm of the aesthetic. It does not “satiate” us but makes its impact through formal design, by stilling the pleasure of expectation (in the visual arts) and by ritualizing the plea sure of satisfaction (in music and poetry). A beautifully painted still life attracts us without our wanting to eat its fruit; and an Hans-Dieter Gelfert was professor for English literature and culture at the aria laden with emotion or a furious finale satisfies without Free University of Berlin until his retirement in 2000. Besides books on Eng satiating – otherwise the enthusiastic listeners would not cry lish and American literature, on the English, American and German mentality “Encore!” Immanuel Kant once described this separation of the and humor, he has written the books “Was ist Kitsch?” (What is Kitsch?) physiological pleasure of desire from purely aesthetic delight as (2000) and “Im Garten der Kunst. Versuch einer empirischen Ästhetik” (In “disinterested pleasure.” the Garden of Art. An essay on empirical aesthetics) (1998). CREDO | 15 In conversation with | Josef H. Reichholf We love symmetry and proportion Interview: Manfred Schiefer Being beautiful is important, for both man and animals. in itself, trivial, we can see from quite a distance if someone is In his book “The Origin of Beauty”, the zoologist and limping. We automatically observe whether the proportions are evolutionary biologist Josef H. Reichholf explains why right, and instinctively reject that which is out of proportion. If a this is so. tulip flower has two longer petals, we notice that immediately, regardless of whether it serves any purpose or not. This judg CREDO: Why has an evolutionary biologist written a book ment takes place entirely subconsciously, enabling us to distin about beauty? guish in an instant, and without thinking about it, between the Josef H. Reichholf: Thinking about beauty is an important part normal – which generally equates to the beautiful and the good of my professional work as a biologist. Questions inevitably arise – and the aberrant or deviant. about where beauty comes from, what purposes it fulfills and whether or not this comes into conflict with the Darwinian the ory of functional advantage in nature. I have been interested in this for years, if not decades. The result is this book. What makes us as humans think that something is beautiful? The basis on which we assess beauty is the predominance of symmetry and proportion, which may or may not be immediate ly apparent. As humans, we note, for every animal, every human we encounter, whether the proportions – size of the head and body, length of the arms and legs – are well balanced. If someone’s arms are far too long, which only happens in a very few people, we notice it immediately. If the legs are not exactly in proportion, the person concerned is obliged to limp. Even though a difference of one centimeter in the length of the legs is, 16 | CREDO Josef H. Reichholf’s book investigates beauty in evolution. CREDO | 00 In conversation with | Josef H. Reichholf The different perceptions of man and animals A magnificent, symmetrical set of antlers impresses female deer as much as it does humans. However, contrary to a common misconception, the antlers are not the most important criterion when a doe is selecting a mate. Far more critical is the sound of the stag roaring. If that is deep and powerful enough, the doe will select a partner even if he has smaller or less regular antlers. Hunters, on the other hand, decide for quite different reasons: for them the antlers are definitely the main selection criterion. 18 | CREDO Can symmetry also be a criterion for assessing beauty puppies are perfectly equipped for survival. These examples beyond the animal and plant kingdom? show, firstly, that some species have far less scope for making Symmetry and proportion provide a simple but very reliable ref the best of their external appearance than man or birds. Second erence system. Whether you look at classical statues, buildings ly, they also teach us that we are very prone to considering other such as the Taj Mahal and Cologne Cathedral, or even modern forms of life from our own point of view and judging them accor edifices, you will find symmetry and harmony everywhere – in dingly. complex or more simple form. Even the Leaning Tower of Pisa is, as a tower, symmetrical in construction. The simpler a struc Even in the animal kingdom, beauty, in the sense of symme ture is, the easier we find it to understand. The appearance of a try and proportionality, is not the only criterion for select pyramid is immediately impressive because it is the perfect ex- ing a mate. Shouldn’t we talk about attractiveness rather pression of pure symmetry. And diamonds, for us the most desir than beauty? able gemstone of all, have one of the simplest crystal structures. Beauty can be measured relatively objectively. The plumage of birds is a good example of how we, as impartial observers, can What is the function of beauty in animals? see how such a gorgeous appearance would be effective. Nowa Beauty generally indicates that the animal’s development – from days we can use the methods of molecular genetics to analyze in the egg to the way it is now – however long that may have taken, detail how particular females make their selections, how often has proceeded normally. If every peacock’s feather has an eye infidelities occur and so on. So we know how urgent or compel and the feathers are all the same length, then when the male ling the effect of the male’s external appearance is for the fe spreads his tail, the hen can see straightaway that this is a male, or how it may be only a contributing factor. To that extent, healthy bird. The female decides at a glance whether the male is beauty is a concept that is easy to define objectively, so it lends a suitable mating partner. If the answer is yes, she tests him itself more to scientific analysis. Attractiveness, on the other further. The peacock, for example, will then demonstrate his fit hand, is a far more personal matter. Something that is really at ness by displaying his splendid plumage for as long as possible, tractive to one person may be very off-putting for another. rattling his feathers forcefully – the longer he can do this for, the stronger he is, and so the more interesting he is to the female. To take an easy example from the animal world: it is hard to get excited about slugs. However, if you study their lives in depth, What other forms of beauty are important in the animal they can be very attractive from a scientific point of view. But I world? doubt if even the most committed slug researcher would expect In those birds that do not have the fine plumage of ducks or the average man on the street to find these creatures attractive. birds of paradise, it is usually the song that is the selection crite rion. But here again, it is not only the beauty of the performance With human beings, things are even more complicated than that counts. The females are interested in how long the male can most people realize – because our nose and ears also play a part. sing for. That shows how strong he will be when it comes to the Once again, it is useful to compare birds with humans. If voices tireless work of finding food for their young. So it is not only the are at the same pitch, we find the one that is speaking our lan beauty of the song that is judged but also the stamina associated guage more attractive. When it comes to smells, we find things with it. The females only use beauty to make their initial, rough rather difficult. Modern odor research shows that we follow a selection. principle that is summed up well by the colloquial expression “He just gets up my nose.” It is something that we are not con But there are some animals that we consider to have irregu scious of, but it contributes to the complex picture of attractive lar proportions and that, in our eyes, are not at all beautiful. ness. So, attractiveness is far more multilayered and dependent Yes, there are. In deep sea fish, for example, the head is far too on an individual’s point of view, hearing and sense of smell. large in proportion to the rest of the body. There is a functional Beauty, on the other hand, can be assessed visually, or acousti reason for that: because it’s always dark down there and there cally in terms of consonance and dissonance. isn’t much food, they have to have huge feelers for catching the occasional prey that comes along. Sand puppies too, the hair Unlike with many animals, where the male is the more mag less, mole-like creatures that live underground, seem ugly to us. nificent, in humans it is women who are regarded as “the In their own habitat, however, external beauty counts for fair sex.” Why is that? nothing, since nobody sees them, not even members of their In evolution, it is always a question of the relationship between own species. In functional terms, though, deep sea fish and sand the genders. Among mammals, the females always seek out the CREDO | 19 In conversation with | Josef H. Reichholf Beauty and evolution The British naturalist Charles Darwin regarded beauty in the animal kingdom as an unsolved problem: it contradicted his understanding of the pure function ality of natural processes intended to ensure survival. Later scientists explained away beauty as a handicap for animals. If the magnificent plumage makes life more difficult for birds, because it makes them more obvious to predators or – as in the case of the peacock – even puts them at a disadvantage, then that was supposed to be a signal to the female: if they can survive in spite of these disadvantages, then they must be strong and healthy. Josef H. Reichholf was the first to recognize the function of beauty in the animal world. In his book “The Origin of Beauty,” he shows how the peacock’s splendid plumage also provides protection against predators, for example, that spreading the tail deters attackers from behind. They are unable to see the bird’s body and so would miss it if they attacked. And even when it is not raised, the peacock’s long tail protects him: if he is attacked, he can drop his feathers in a “fright molt” and fly off without the troublesome burden – and the enemy is left with a heap of beautiful but useless feathers. 20 | CREDO fittest males, because that increases the chances of survival for perfect beauty. In the late Middle Ages or early modern age, a their young. In primitive human societies, such as among the plumper body was a kind of insurance against infection and bas Papuan tribes of New Guinea, it was just the same. In societies ic illnesses that quickly wiped out the undernourished. A fuller where there is an uneven distribution of rich and poor people, body shape indicated to the potential marriage candidate that this relationship has been reversed. There are relatively few you were healthy with reserves of strength. The Greek ideal of men in attractive jobs or with considerable assets – formerly no beauty – the youthful athlete – is also widespread in Africa, the blemen owning land, or rich merchants, nowadays company ow jungles of South America and in South-East Asia. Universally, ners and senior executives – and lots of women seeking the best proportionality is the key factor in assessing beauty. Variations conditions for their children. This means that, in the complex are permitted, but they depend on the time and the situation. world of humans, the women compete for the men. This compe tition is subtle yet purposeful. It happens on a far wider scale Has your own attitude to beauty changed as a result of your than may normally appear to be the case. If a woman seeks to work on the book? dress herself as distinctively as possible, in biological terms that I have become aware of a great deal through it. Because I now is a reflection of the keen competition between women. know the background reasons, I am able to explain certain reac tions in myself and others: for example, if I spontaneously like If beauty is also one of the criteria in selecting a partner for something, or if it takes an effort for me to behave normally with humans, why haven’t we, in the course of evolution, come to disabled people. We do not warm to them simply through “good resemble a common ideal of beauty – like birds of paradise will” but as a result of active humanity. or peacocks? It is not the most beautiful people who have the most children. The fact that I have been interested in all kinds of life forms The highest number of surviving children is more likely to be since my earliest childhood has, of course, helped me in my found near the middle of the spectrum of variation. Biologically work as a zoologist. This is because if you don’t only study beau speaking, reproduction always results in a deviation away from tiful birds, but also the generally unloved creepy-crawlies and the ideal form. Unlike with animals, it is not possible to breed creatures like sand puppies and warthogs, it automatically broad the ideal form of human being. That is a good thing, because ens your assessment criteria. Also, looking at them through the otherwise the immune system would become standardized, microscope often reveals really beautiful shapes that you simply which would lower resistance to disease and lead to genetic de can’t see with the naked eye. This shows that there is far more ficiencies. Variation keeps the immune system healthy. That is of the basic structures of symmetry and proportion, that is to why striving toward the common idea of beauty is a good thing, say beauty, in life forms than we realize. When you study animals but at the same time it is important to keep a certain distance and plants, you learn that you should not be too one-sided in away from what might be regarded as perfection. The more the only looking at them with human eyes. gene pool is mixed up, the less the vulnerability to disease. So why does evolution require beauty if it’s all about genetic diversity? We humans also use beauty in our preselection. That’s why we decide quite spontaneously whether we like someone’s hair or skin or not. And red lips, for example, indicate that the body has developed normally. Beauty is, really, the yardstick for every living being. So is there a biological reason why the ideal of beauty should change over time? Prof. Dr. Josef H. Reichholf is an evolutionary biologist, zoologist and ecol The ideal of beauty has not changed so very much. The differen ogist. He was Head of the Vertebrates Department of the Bavarian State ces in body shape and proportions between past times and our Collection of Zoology in Munich, and has taught at both Munich universities. own are relatively slight. In modern times, when plenty of food In 2007, he was awarded the “Sigmund Freud Prize for Scientific Prose” by is guaranteed, the ideal of thinness may be particularly prized. the German Academy for Language and Poetry for his accessible writings on That dates back to our origins as hunter-gatherers. The nomadic ecology. According to the 2009 Cicero rankings, Josef H. Reichholf is one of lifestyle demanded proportions similar to today’s concept of the forty leading natural scientists in Germany. CREDO | 21 Report | Central Saint Martins College The ideas factory Text: Sacha Batthyany | Photos: Mischa Haller standing at the imposing entrance of this world-famous college that has brought forth artists such as Lucian Freud, singers such In the world-famous Central Saint Martins College of Art as Sade and actors such as Colin Firth. It has trained fashion de and Design in London, the focus is not just on beauty but signers including Alexander McQueen, Phoebe Philo and Stella above all on our lives, our fears, dreams and instincts. McCartney and inventors such as the vacuum-cleaner manufac turer and billionaire James Dyson. “What is dreamt up here,” It isn’t difficult to find the new home of Central Saint Martins says the lecturer Nick Rhodes a few hours later, “changes the College in London. You need neither a map nor a GPS, you don’t world.” And he is not exaggerating. have to ask for directions from passers-by and you don’t even need the address. You just have to wait in front of King’s Cross Station until you see the students with the craziest hairstyles, and then follow them discreetly. There are the Asian girls with their canary-yellow leggings and their coats in fir-tree green, “What is dreamt up here changes the world.” then the Indians wrapped up in gaudy scarves carrying artwork portfolios as big as windscreens. They are your guides. And five Everything is still a little unfamiliar. The place smells of minutes later, after having passed cranes and excavators, you’re paint and a few technicians are laying a cable. It was only last 22 | CREDO Light, glass and transparence in abundance – the imposing entrance hall of Central Saint Martins. A perfect blend of old brick walls and the most modern industrial architecture. October that this 40 000 m2 building was inaugurated. Here, te “yet more innovation, yet more provocation, new collabora old brick walls from the 19 century are combined with the tions, new paradigms, new paths.” It’s not just the college most modern industrial architecture, built by the London ar building that is new, for the whole area around King’s Cross is chitects Stanton Williams. Before, the different departments changing. Just a few months ago it was a wasteland the size of were dotted across the whole city, but now they are united un thirty soccer fields. The rain was dripping through the roofs of der a single roof. Here, 4500 students from sixty countries stu run-down factory buildings and there were illegal clubs where dy fashion, architecture, drama, industrial design, graphic de a few insatiable techno freaks would meet in secret. Otherwise sign and much more besides. From ashtrays to evening dresses, there was nothing except for a third-rate go-cart track. But from the design of a new cell phone to experimental film now there are cranes everywhere. New office buildings are scripts: new things are being created here every day – sket springing up, as are new dormitories for students and a new ches, drafts, projects. Some things are just pipe dreams, other square right in front of Central Saint Martins. “This should all things land straight in the trash. But time and again, one or be finished in the summer, right on time for the Olympics,” another student succeeds in awakening the interest of an out says Ricky, one of the construction workers who every morning side company. Central Saint Martins is a factory of new ideas. watches the students pass by on their way to college, all And by bringing together all its fields of study in a single build dressed up. “Are they really the same as they look?” he asks. ing, the Head of College, Jane Rapley, hopes that it will genera “Or are they quite normal?” th CREDO | 23 Report | Central Saint Martins College A place of creative cooperation of Apple, Walter Isaacson writes that Jobs had his company build Jonathan Barratt, Dean of the School of Graphics and Indus ings constructed so that his employees would meet by chance as trial Design, shows us through the four-story building. We pass much as possible in order to exchange ideas. Steve Jobs would the beautiful library where not just art books and all editions of have loved the new building of Central Saint Martins. Vogue are on display but also different kinds of materials: rub ber, aluminum, plastic – because the students also have to know There’s a smell of glue and wood just like in a workshop, yet their way around the materials they work with. “We didn’t want there are books everywhere. It is this combination of handicraft a skyscraper,” says Barratt, “because studies have shown that and intellect, of manual abilities and analytical capability that people interact less in high-rise buildings than they do in low- makes this college so unique. Barratt says: “We place a lot of rise structures. People don’t like walking up and down.” Every value on research. Before our students attempt a new object, thing in this new building is open: there’s plenty of light, plenty whether it’s a handbag or a chair, we tell them that they have to of space, plenty of glass; and in-between, time and again, there go out and be inquisitive, observe people, see how they live, how are the rust-brown brick walls of the former granary. Their they eat, how they move. They should act like explorers and patina shines back into the rooms and lends them a quite singu make sketches and photos. They should note down their rituals lar sense of warmth. Wherever you go, students are standing in and ask questions.” little groups and discussing their next creations. That reminds one of Steve Jobs’s mantra that the best ideas aren’t born in Indeed, regardless of their chosen subject, all the students classrooms or at lonely office desks, but in the cafeteria, in the have tales to tell of their research out in the field. Most of them elevator or in the car park. In his biography of the late co-founder here are very self-confident and you notice quickly that they are Top: The Stella McCartneys and James Dysons of tomorrow study here today. Right: The canteen offers global cuisine: sushi, curry, vegetable soup. 24 | CREDO used to expressing themselves. Their heads are full of plans and Barratt drinks coffee from a cardboard cup, sitting at one of they have their lives ahead of them. One of them has spent days the long wooden tables in the canteen. Central Saint Martins has in the subway, observing everything that people do with their a different motto from other colleges, he says: “Every student cell phones in places where there is no reception (women use has to specialize. They have to become an expert in a particular them as a mirror, while some men use them to scratch their field. Only then do they have to acquire knowledge in other ar backs). Another spent some time living like an ethnologist with eas.” For that is precisely what is in demand today: specialists a Swiss alpine farmer. He wanted to learn about the lonely, rough who think laterally and connect subjects with one another. “We life in the Alps in order to transfer his knowledge to the urban have a project in Seoul. We have been given the task of opening context of London. All these research travels are based on an up the city to tourists. We have to tell new stories, we have to endeavor to study human behavior, “how people interact with rethink a city that has in large part been formed by industry. For one another and with objects.” “Because human beings,” says this we need an international team of creative architects, city Barratt, a tall man with a high forehead, “are always at the heart planners, filmmakers, graphic designers. You’ll never find all of of what we do. A good designer is someone who understands them as easily as you will at our college.” people.” Beauty as a social category “We place a lot of value on research.” This multiplicity of cultures is for Simon Fraser also one of the secrets of the success of Central Saint Martins. Fraser teaches furniture and jewelry design. “When I stood before the students for the first time,” he says, “I saw people from thirty Chinese wine cup heritage, hence the rather classical Chinese design. Furthermore, I have “I come from China, a country that is currently undergoing massive social designed the cup so that you drink less quickly from it – and you can’t transformation. In the last forty years, an incredible amount of things have pour yourself as much. My cup is also meant to improve the health of Chinese men.” Jerry Chai combines the old with the new. “I want to strengthen our Chinese heritage.” happened there. When measured against their parents, many people have achieved a state of relative prosperity. An upper middle class has evolved. For the first time in the history of this country, a large number of people have a lot of choice and can determine their own lives. But precisely be cause this development has come so quickly, people copy the Western life style today. Everything that comes from the West is admired, while Chinese traditions get left behind. My project tries to make people aware of this im balance and to point in a new direction by combining the old with the new. In China, it’s part of the new zeitgeist to drink wine – that’s also something that we have learnt by watching the Europeans. Most people use wine glas ses such as we know in the West. They fill them to the brim, often with Chinese schnapps, and this frequently leads to binge drinking, especially among men. With my wine cups, I am reacting against this bad habit by returning to traditional Chinese forms. I want to strengthen our Chinese CREDO | 25 Report | Central Saint Martins College such questions are acute. In my analyses and research, I quickly found out that many people are concerned about the wellbeing of homeless people and want to do good, but they don’t know how. Giving money is something that many find unpleasant or pointless. They are often of the opinion that homeless people would use it for alcohol or drugs. I have designed a ven ding machine that addresses this discomfort and these prejudices. On the outside it reminds you of one of those snack machines that normally stand at airports and in railway stations. But it is more than a product. It is a kind of design intervention, a tool that in a very urbane manner engages with one of the important questions of our time. I am negotiating with a certain restaurant chain. The idea is that its loyal customers will be given a voucher after eating there several times. This then allows them to support homeless people. With such a voucher, a homeless person can choose from various products in one of my machines: from a tooth brush to a blanket or socks, there is much to be found here that can Sam Rowe, the inventor of a vending machine for the homeless: “Here you can find everything from a toothbrush to a blanket.” make life on the streets a little more bearable. My machines com bat the aid fatigue of the public and help those on the edges of A vending machine for those tired of giving society to reintegrate into it. I “My object revolves around the topic of homelessness and the question of call that killing two birds with how we deal with the homeless themselves. Right now, during the crisis, one stone.” 26 | CREDO different countries. This intense concentration of knowledge is “when it’s right in itself,” does it become beautiful. He shows a incredible.” To this day he is still amazed at how many ideas are model by one of his students. The task was to develop a tele created in these rooms every year. “Whoever thinks that all we phone for a luxury company. “The basic idea of this model is that do is design a few nice chairs and clothes has no idea about de true luxury is about omission, limitation, simplicity. If someone sign and no idea about this college.” The concept of “beauty” is has everything in life, then he won’t need twenty buttons and hardly mentioned in his teaching, because that’s not what it is hundreds of apps, but the opposite.” He shows us a cell phone about, at least not in the sense of beauty as an aesthetic cate that comprises only a frame. There is no firm block to hold, but gory. “After all, what is beautiful? What is ugly? A man from just a tiny battery and hardly any buttons. Good design, he says, China would answer that quite differently from an Indian respects the needs of a society that is in a constant state of flux. woman.” It existed in the past, he says, this notion of universal beauty to which everything had to be subjugated. “But this view is completely outdated, totally one-sided, and in the end it’s also boring.” And yet, Fraser says, there is such a thing as beautiful furniture, beautiful earrings, beautiful bags. Only this beauty is created from different factors, from the material to its scent and the way it’s used. “Something is beautiful if we feel comfortable with it. Yes, that’s how you could express it: Good design makes you happy.” “Because human beings are always at the heart of what we do.” It is not about beauty, or at least not exclusively, says Nick Nor does Rhodes tire of insisting how much he is always con Rhodes. “It’s about our lives, our fears, dreams and instincts.” cerned about the interaction between the object and the human Rhodes is the Course Leader in Industrial Design. A bicycle does being, and how this applies to all objects. Marco Monterzino, an not interest him, for example, if it just looks good. “It’s about the Italian student of his, had the task of producing a cigarette light story behind it.” And it’s about who it is meant for. “Am I making er for a highly exclusive company. “I searched for ideas for a a bicycle for fathers of families in Copenhagen? Or for tattooed long time, I played with forms and tried out luxury materials. ghetto kids in L.A.?” Only when something fulfills its purpose, Then one day I saw how a man gave a light to a woman he did Whether it’s designs for tableware or jewelry: it’s the combination of craftsmanship and intellect that makes this college unique. CREDO | 27 Report | Central Saint Martins College not know. There was a gust of wind, they came closer for a mo ment and her hands touched his. That’s when I had my inspira Sacha Batthyany is the editor of DAS MAGAZIN, the weekend supplement of tion.” He recognized that the beauty lay in the act of giving fire, the newspaper Zürcher Tagesanzeiger, the Basler Zeitung, the Berner so he conceived a model that stressed this interplay between Zeitung and Der Bund. two strangers. “I realized,” says Monterzino, “that giving the light was at the core of it all, not the lighter itself.” Rhodes nods. It’s stories like these that the teachers of Central Saint Martins want to hear from their students. Here, seemingly small things are created – like lighters, new glasses, or new lamps. But they have the potential to change our lives. Bottom: Besides the most varied materials, from rubber to plastic and aluminum, the library also holds a complete series of English Vogue. Right: This is no skyscraper, but four floors of innovation, provocation, new paradigms and new paths. 28 | CREDO Daisy May Collingridge, fashion design student: “I don’t like going shopping. I seek my inspiration elsewhere.” Fashion from quilts “When I tell strangers that I am studying fashion design at Central Saint Martins, most of them probably think I’m a fashion freak who likes to go shopping and browse for hours in Vogue. But the opposite is the case. All of us who study here work hard. In the weeks before a presentation, we even work round the clock. Hunting through clothes shops bores me. I seek my inspiration elsewhere; I read a lot, observe people, travel to foreign countries. Because that is what it’s all about at this college: you have to have ideas and find your own, very personal way of putting them into practice. Research is essential, not the look. We worked with an initiative called Racing for Change, which is responsible for promoting the sport of horseracing, and had to design elegant clothes, like those worn at Ascot. I went around stud farms, making photos of the stables, talking with horse owners, and at some point these typical quilts caught my attention that are jammed under the saddle of horses. And I knew: this is how my dress should be. I like this material, its robustness. There is something craftsmanlike about it – that suits me. I could imagine working as a costume designer at an opera house when I’ve finished college. We’ll see. It often happens that we have to design clothes for companies. Then there are little competitions among the students to see whose sketch comes out on top. The next project is with Louis Vuitton to design a handbag and the winner may get a placing as an intern. Of course we’re all excited. I mean, Louis Vuitton: naturally, everyone wants that.” CREDO | 29 Essay | FC Barcelona The beautiful game of Barça T he Camp Nou is an austere concrete bowl situated in the west of Barcelona, on the Avinguda Diagonal, a thorough fare that joins the city highway shortly after passing the stadium. Access to the stands is via drafty gray walkways and winding staircases. Unless the plans of British architect Sir Norman Fos ter to completely remodel the stadium, incorporating an outer skin made of carbon and glass in the colors of Catalonia and a new roof to cover all of the seats, are actually realized at some stage, visitors to the Camp Nou will have to forego the comfort and convenience of more contemporary stadiums. Yet for Barcelona fans, the fact that the spectator area fails to match up to the quality of the performances on the stage below, is immaterial. Here, they stream into the ground with a sense of anticipation more akin to a visit to the opera than to a soccer stadium. The fans are not loud, only breaking into song when the club’s anthem rings out of the loudspeakers. Nor is it their manner to scream their team on to victory. Only that which this particular team’s fan base would contemplate excites the Quick passes: What counts is winning, not aesthetics. Barça culés: can Lionel Messi and Xavi, Cesc Fàbregas and And rés Iniesta recreate the beauty that will leave us amazed and ex extravagance on the ball is a thing of the past; instead, every ulted? Will they manage to pull off a move that will stun even the player shines for just a brief moment before making the next most experienced of opponents? pass. The beauty of individual skill is complemented by that of highly sophisticated tactics. The poetic nature of artistry with the ball With the aim of the game being victory and not aesthetics, beau A cascade of sound ty in this sport counts for nothing. In soccer, playing beautifully In the Camp Nou, this style has a sound all of its own as the play and not winning amounts to dying a beautiful death. Beauty, ers on the pitch string together their short passing movements however, runs right through FC Barcelona. Since 2006, the club in a systematic attempt to search for a gap in the opponent’s de has won three Champions League titles, three FIFA World Club fense. If the players sprinkle their tiki-taka with an unexpected Cup titles, two UEFA Super Cup titles, four Spanish national trick or two, the spectators applaud with the generosity of expe league championships, one Spanish Cup and four Spanish Super rienced connoisseurs. They are all too aware that nothing in soc Cup titles. In 2009, the club won all six of the competitions in cer is as hard as passing the ball quickly and accurately. And which it participated, an unprecedented achievement in the his they also realize that less talented teams prefer a quicker ap tory of the game. proach to getting the ball forward and exerting pressure, one that is more physical. If the almost one hundred thousand fans No side has ever played such beautiful soccer either. The packed into the stadium detect that their team is about to pene manner in which coach “Pep” Guardiola’s team plays the game trate a gap in the defense of the opposing team, a rumble of ex combines the poetic nature of artistry on the ball with the athlet citement stirs. And if the Azulgrana conjure up a move out of icism of high-tempo soccer. The players’ breathtaking mastery nothing to bamboozle their adversaries, a collective shout of of the ball is on a par with that of Brazil’s soccer virtuosos who “Uiiii!” goes up. This is what creates sound at a Barcelona game. captivated anyone who watched the World Cups in 1958 and 1970. The only difference today is that the game is played at However, this can also be illustrated using hard and fast fig twice the speed. This also explains why, at Barcelona, solo ures and statistics. In last season’s Champions League, which 30 | CREDO ended in Barcelona defeating Manchester United 3-1 in the final, Although Barça’s beauty may come at a price, with the club the team racked up a total of 10 715 passes over twelve games; creaking from all of the win bonuses paid to its stars, it cannot their opponents in the final came second in the passing stakes, be bought. The team that won the Champions League final in with just 7456. Even more important than the sheer quantity of 2011 featured seven players who were the product of the club’s passes though was the fact that these were actually made suc own La Masia youth academy. cessfully to a teammate. This equaled an average of 732 success ful passes completed per game, ahead of the second best placed team in this respect, FC Bayern Munich, with a mere 553. For more than two decades now, training at La Masia has been carried out with the ball and has never involved just run ning. Most sessions take place on scaled-down pitches, in an at This style of play is not to the liking of all soccer fans. There tempt to encourage the development of young talent in the are some who find that the patient passing game is not direct or game’s finer details. Focusing first and foremost on playing with physical enough, preferring instead to see crunching challenges, the ball favors small players such as Messi, Iniesta or Xavi, who an approach that FC Barcelona consciously avoids. Often, the at other clubs are often discarded while playing for youth teams team leaves its opponents chasing shadows – much like a mata due to their inability to impose themselves immediately in phy dor does with a bull. “You can’t defend against direct play,” says sical terms. And speed is always of the essence. “In soccer, be team captain Xavi. “You can mark me but if the ball is played to sides having the physical speed to execute a move – like Messi, my feet and I’ve already passed it on, how do you defend against who does everything super fast – there is also mental speed,” that?” It is a question to which no team in the world has found a explains Xavi. “Above all, this means always knowing exactly convincing answer in recent years. where you are on the pitch. Knowing what you’re going to do with the ball before receiving it: at Barça, we learn this from an Despite looking easy, playing soccer the Barcelona way is early age.” difficult, only to be achieved by professionals who are perfectly attuned to one another. It has the effect of an elegant dance, but this is merely of secondary importance. Barcelona adheres to its cast-iron principles and a detailed plan. Whenever the team is awarded a corner, it virtually never hits a long cross into the pen alty area. Most of the time, the players on one side of the pitch will move to ensure that the move finishes on the opposing flank. “FC Barcelona’s game looks easy, but in fact it’s difficult.” In attack is Lionel Messi, a player who in actual fact is much too short for this position. But that does not matter for a team that This was how the building blocks of a new type of soccer, barely crosses the ball and plays mostly on the floor. And be combining technical brilliance, speed and perfect organization cause this team so often enraptures crowds with its outstanding on the pitch, were put together. And with many clubs following creativity, it is easy to overlook the power and finesse of its de its blueprint for success, this is also the reason why Barcelona fensive game, which squeezes the life out of any attacking move has helped to enhance the beauty of soccer as a whole. No team by the opponent even before the ball has left the latter’s half. has yet caught up, which means that even the biggest rivals are This is yet another example of the team’s organization: only always in danger of succumbing in the Camp Nou to the sound teams who are perfectly set up are able to press their opponents track of Barça’s triumphs, hopelessly chasing the ball as the into conceding possession of the ball so quickly. cries of “Olé” ring down from the stands. The beautiful game above all else Knowing this is all well and good – indeed, many opposing coa Christoph Biermann is a member of the editorial team on the German soccer ching teams have analyzed the way Barcelona plays the game magazine 11 Freunde (11 Friends) and author of a number of soccer books. right down to the very finest detail. However, breaking up this “Die Fußball-Matrix” (The Soccer Matrix), his most recent book, was voted flow of passing is virtually impossible, as is replicating it. Germany’s soccer book of the year in 2010. CREDO | 31 The masterpieces | Peter Paul Rubens Venus in front of the mirror W The artist conveys sensuousness particularly in the way he reproduces materials: the skin, with its many different shadings, the dark red velvet, and the white cloth that Venus holds cov ering her modesty, and which highlights the physical distance between her and Cupid. There is a marked contrast between the accuracy with which the artist’s main subject is depicted and the mere suggestion of the background to the picture, with its trees and leaves. This indicates that the scenario is taking place out doors, which only becomes apparent at a second glance. Rubens was adding to a long tradition of representations of Venus showing the goddess at her toilette after bathing. One in direct precursor was the painting “Venus with a mirror” (1555) by Titian, which is now hanging in the National Gallery of Art in Washington. This shows Venus from the front, seated and seminude, her lap covered by a fur-trimmed velvet gown. Her face in three-quarter profile is looking toward a mirror in which we see only part of it reflected. Deep in self-absorption, she makes no eye contact with the observer. The same applies to “Venus and Cupid” (1606–1611), a painting in which Rubens drew directly on Titian’s masterpiece for his own first creative attempt. hether it is used for vain narcissism or for inner reflection on the transience of purely external beauty, a mirror can However, just a few years after completing that painting, Ru serve many purposes. There is also a diverse tradition of depic bens produced his own reinterpretation of the theme, by por ting a mirror as an attribute of Venus who, following her mythi traying “Venus in front of the mirror” from behind and also as a cal birth from the foam in the sea, suddenly became aware of her reflected image. This further increases the eroticism of the nakedness and beauty. Here in the imagination of Peter Paul Ru scene. A great deal is still left to the imagination of the observer, bens (1577–1640), “Venus in front of the mirror” tries to ex which is at the same time stimulated by the sensuality of the change glances with the observer, in whose eyes, as we all know, naked back. With his trick with the mirror, Rubens gives us not beauty lies. just one view of her face, with its expression of inner beauty, but more: in the reflected image we see it in half-profile, showing the Where does your eye fall first? On the naked back of Venus? goddess’s right cheek, while in the “real” depiction we see the On her winged son Cupid, with his cheeky face, who is holding left cheek in “profil perdu” with the wide, beautiful and seduc the mirror for the goddess? Or on the face of the black maidser tive eyes and the long, straight nose, almost exactly correspon vant? Or on that of Venus, reflected in the precious mirror? In ding to the ancient concept of perfection. any case, the focus of her gaze brings a fourth person into the scene: the observer, with whom Venus is trying to make eye con Rubens was not only entering into dialogue with the older tact through the mirror. And this gives life to the network of re masters whom he so much respected. He was also interested in lationships centered on the body of Venus, appearing like a vast the “paragone,” namely the conflict between the arts and the de monolith descended from the heavens. bate about whether sculpture or painting could better depict reality. In his diverse and dynamic portrayal “Venus in front of In this work, which he painted in about 1614/15, Peter Paul Rubens reveals himself as a master of sensuality. He portrays the the mirror”, Rubens has succeeded in asserting the supremacy of painting. body of the goddess in minute detail, applying layer upon layer of glaze to make her skin appear as lifelike as possible. And with the same intensity he paints her long golden hair and her clear Dr. Johann Kräftner is the director of the Princely Collections and from 2002 complexion – both the “real” one shown in profile and the “virtu to 2011 was director of the LIECHTENSTEIN MUSEUM, Vienna. He is the au al” one looking out from the mirror. thor of numerous monographs on the history and theory of architecture. 32 | CREDO CREDO | 00 © LIECHTENSTEIN. The Princely Collections, Vaduz–Vienna Literary choice | Guy de Maupassant The loss of beauty O scar Wilde once said: “Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect.” Olivier Bertin is certainly one of that elect. The most charming ladies and the richest men of Parisian society come to him to have their portraits painted. Beauty is Bertin’s profession, one might say, and his paintings preserve it from the ravages of natural decay. Olivier Bertin is the central figure of Guy de Maupassant’s novel “Fort comme la Mort” (Strong as death), written in 1888 during the writer’s most productive period. This novel has a special place in Maupassant’s oeuvre, and not just be cause it is longer than the circa 300 short stories that he committed to paper between 1880 and 1892. Of more significance is the fact that its author here offers us a view of beauty and ageing, of artistry and youthful élan that is far removed from all moralizing and pathos and is for him unusually free of irony. Bertin has arrived in what we would today regard as the prime of life and has done so without any notable struggles along the way. He is successful as an artist, he moves in the finest circles, and for many years this bachelor has been the object of tender affection and admiration on the part of Countess Anne de Guilleroy. Their relationship has almost nothing left in common with what one might term an “affair” in its usual sense, and the painter has long since become a close friend of her husband, the Count, who in turn sees nothing immoral in his wife’s close relationship with the elegant artist. Their Several works by Guy de Maupassant have been filmed: Catherine Erard in “Trois femmes” by André Michel (1952). 34 | CREDO initial passion has given way to a deep sense of trust and a loving friendship. The novel lingers for a long time on the happy couple and their rituals, told alternately from his perspective and from hers. It is only with the graceful fig ure of Annette, the Countess’s 18-year-old daughter, that discord enters their long-established harmony. This pretty girl reminds the painter powerfully of her mother when she was a young woman. Without taking into account the consequences, he now falls head over heels in love with her, surrendering himself to a crazy “amour fou.” The Countess sees the danger long before he does. She senses the impending loss of her lover, while the unsuspecting An nette does not even notice the emotional chaos that she is leaving in her wake. Bertin, incapable of reflection or self-analysis, is propelled into an existential crisis that is only made more acute when he receives the first-ever damning reviews of his work. He gradually and inexorably loses control of his life. Driv en to despair by Annette’s forthcoming nuptials, he wanders aimlessly through the city, is run over by an omnibus, and dies. Maupassant offers us an incisive depiction of Bertin’s misery at his loss of attractiveness and success. Yet the author’s portrait of the astute Countess Anne is far more penetrating. Suffering deeply in her inability to keep the man she loves, she nevertheless feels more empathy for his suffering than she does bitterness. She, too, experiences before the mirror the tragedy of ageing, day after day, yet no one gives her comfort. The idea that beauty first blesses not those who possess it, but rather those who love and admire it, is a privilege of Guy de Maupassant youth. By demonstrating this to us in such a grandiose manner, Maupassant’s Henry-René-Albert-Guy de Maupassant, born in 1850 at novel remains timeless and topical. Chateau Miromesnil in Normandy, is regarded as one of the most significant French writers of the 19th century alongside Felicitas von Lovenberg, born in 1974, is head of the literature section at the Frankfurter Stendhal, Honoré de Balzac, Gustave Flaubert and Émile Allgemeine Zeitung and hosts the TV program “Literatur im Foyer” for SWR in Germany Zola. He made his first contacts with members of the liter (Southwest Broadcasting Company). ary world – including Flaubert – while still at high school in Rouen. At the age of 18 he saved the English poet Algernon Charles Swinburne from drowning. The Franco-Prussian War of 1870–71 put an end to his studies of law in Paris. After finishing his military service, Maupassant worked as a civil servant in various ministries, though only unwillingly. He wrote poems and plays on the side, albeit without success. He achieved his breakthrough only with the short story “Boule de suif” (Ball of fat), and this allowed him at last to give up the life of a civil servant that he hated so much. He wrote ceaselessly throughout the next twelve years. Altogether, Maupassant published some 300 short stories and six no vels, including “Une vie” (A Woman’s Life) and “Bel-Ami” (Bel Ami, or, The History of a Scoundrel), his best-known work to this day. He was also a lively political commentator Robert Pattinson as the ruthless seducer Georges Duroy in the film “Bel Ami” by Declan Donnellan and Nick Ormerod (2012). whom the journals of Paris held in high regard. Guy de Mau passant died in 1893 in a psychiatric clinic in Passy near Paris. CREDO | 35 Carte Blanche | Andrea Marcon to tarnish it. It was taboo to let you hear the attack of the violin bow when it met the strings. Violinists practiced long hours to produce a smooth tone that was free of any disturbance. But it sounded unnatural because it was as if the bow was a hundred meters long. People looked down on the organ because the pipes make a slight noise before their sound reaches full volume and envelops the surrounding space. Music had to be as clean as the smooth, lifeless formica tops that graced our kitchens in the 1960s. And yet it is precisely the irregularity of the grain that gives wood its distinct aura. Unlike in painting, people tried to eradicate the “brush strokes” in music. They wanted the “paint” to be applied equally thick everywhere, and yet it is just such ir © Harald Hoffmann/Deutsche Grammophon regularities that lay bare the artist’s own temperament. It is how the light reflects off the different thicknesses of paint on the can vas that makes a work unique and individual. The soul of a work of art can’t be found on its surface. In or der to discover its beauty you have to go deep down. Beauty is allied to truth. A face is not beautiful when it is symmetrical, but when it expresses the personality of the human being behind it. It’s only then that a person is authentic – and in this authenticity Music must be true Recorded by: Manfred Schiefer lies beauty. The same is true of music. Only when music is true is it beautiful. For me, as a conductor and interpreter, bringing out this beauty is a long and arduous process. A composer only has musical notes on a page to express his feelings – nothing more. They are a relatively inadequate means of expressing the expansive world of emotions, yet they have to express exuberant vitality as subtly as they depict painful tor ment. That is why I find working on a new piece raises many questions. I seek long and hard for answers. Together with the At the age of ten, Andrea Marcon discovered that music musicians of La Cetra Baroque Orchestra Basel, we carry out is only really beautiful when it offers more than just scholarly research into instruments, performance practice and the perfect sound. the historical context of the works we play. Only when you feel the true meaning of a work within you can you interpret it au When I was still a child I was given the opportunity to play on thentically and in the spirit of the composer. I am convinced that old organs. I always loved it. It excited me, and I’m sure that it a musician has to share the composer’s emotions: he must feel inspired more than just my fondness for old music. Playing on the same joy that a composer felt when he was jubilant, and the organs that were hundreds of years old, with all their peculiari same pain that threatened to drive him to despair. Only when we ties, might have influenced how I hear more than did all those succeed in this can we realize that beauty is always more than performers who seemed so wonderful and so exemplary when I technical perfection, far more than just perfect intonation – and was learning the piano. They used to treat the composers’ music this is just as true for you the listener as it is for us the perfor very freely. They took all possible liberties, such as ignoring tem mers on the podium. Beauty always bears truth within it. po instructions. They didn’t have to know the difference bet ween a chaconne – which is fast – and a passacaglia, which is Andrea Marcon, the Italian organist, harpsichordist and conductor, was born considerably slower. The historical context in which the work in Treviso/Veneto and is one of the leading specialists and performers of old was composed, or knowing what the composer actually wanted music. He directs La Cetra Baroque Orchestra Basel and is also in worldwide to express in it, were usually of merely marginal interest to them. demand as an opera conductor. In October 2012 he will give his conducting What counted was the sound. No extraneous noise was allowed debut with the Berlin Philharmonic. 36 | CREDO Contents | Credo Xiv Credits Publisher H.S.H. Prince Philipp von und zu Liechtenstein Chairman of the Board of Trustees of LGT Group Beauty Advisory board Thomas Piske, CEO Private Banking Norbert Biedermann, CEO LGT Bank in Liechtenstein Ltd. Hans Roth, CEO LGT Bank (Switzerland) Ltd. 02 Editorial office Sidi Staub (executive editor) LGT Marketing & Communications Layout LGT Marketing & Communications 02 Portrait | The beauty of life How the blind music therapist Wolfgang Fasser opens up the world to disabled children. Design concept Thomas von Ah, Zurich 10 Portfolio | The golden ratio Whoever seeks the key to beauty must know the number Phi. Picture editor Lilo Killer, Zurich Translation Syntax Translations Ltd., Zurich 12 Portfolio | Maserati 300S In sixty years’ time, will we still restore our cars with so much love? Printer BVD Druck+Verlag AG, Schaan Lithographer Prepair Druckvorstufen AG, Schaan Picture credits Pages 10/11: Die Illustratoren.de/Jürgen Willbarth (adapted from György Doczi, “The Power of Limits”, Shambala Publications, Inc., Boston) Pages 12 /13: Alexander Herold Pages 14 /15: f.l.t.r. istockphoto / Manuela Krause, Imagepoint /Elke v. Hohenstein-Jung, Imagepoint/Westend61, Prisma/FRILET Patrick, Fotosearch, zoonar/ H.D. Falkenstein Page 17: Christine Strub Page 18: istockphoto / Damian Kuzdak Page 20: Imagepoint / Björn Oldsen Page 30: zoonar/Walter Luger Page 34 top: Christian Breitler / with kind support from the Antiquariat im Seefeld, Zurich Page 34 bottom: Cinetext Bildarchiv Page 35 left: Allstar Optimum /Optimum Rel. / Cinetext Page 35 right: Richter /Cinetext E-mail for correspondence lgt.credo@lgt.com Coordination Chris Gothuey, Zurich 14 Portfolio | What is kitsch? An explanation why art liberates and kitsch sedates. 16 Interview | We love symmetry and proportion The surprising findings on the topic of beauty by the evolutionary biologist Josef H. Reichholf. 22 Report | The ideas factory What’s dreamt up at Central Saint Martins College can change the world. 30 Essay | The beautiful game of Barça At last: a soccer team that plays beautifully, and yet still wins. 32 Masterpieces | Venus in front of the mirror A painting that itself observes the beholder. 36 17 34 Literary choice | The loss of beauty This novel about a wild “amour fou” could only have been written by a Frenchman. 33 LGT Bank in Liechtenstein Ltd. Herrengasse 12 FL-9490 Vaduz Phone +423 235 11 22 Fax +423 235 15 22 info@lgt.com LGT Bank (Schweiz) AG Lange Gasse 15 CH-4002 Basel Tel. +41 61 277 56 00 Fax +41 61 277 55 88 lgt.ch@lgt.com LGT Bank (Singapore) Ltd. 3 Temasek Avenue #30-01 Centennial Tower Singapore 039190 Tel. +65 6415 3800 info@lgt.com LGT Bank (Hong Kong) Suite 4203, Two Exchange Square 8 Connaught Place, Central Hong Kong Tel. +852 2868 0201 info@lgt.com www.lgt.com LGT Group is represented in more than 20 locations in Europe, Asia and the Middle East. A complete address list can be seen at www.lgt.com 50319en 0412 1.6T BVD 36 Carte Blanche | Music must be true You’ve heard it right: smooth and noise-free isn’t how music’s meant to be. Credo © Romeo Polcan LGT Journal on wealth culture Beauty | XIV 2012
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