ANIMAL INSTINCT COLLECTION: ALFEX GOES WILD

ANIMAL INSTINCT COLLECTION: ALFEX GOES WILD
The IKON collection is a fresh, colorful range of Swiss made watches designed by Alfex.
After launching a broad color palette of watches followed on Christmas 2015 by the stardust
collection with its sparkling dials and simili stones, the watchmaking company is now going wild.
At Baselworld 2016 Alfex is proud to present the animal instinct collection!
The animal style is back (or perhaps has never dissapeared?) and Alfex is excited to share its 8
new styles.
COW
We are proud to offer a Swiss made product with the most typical Swiss design on the dial: the
cow pattern. An undoubtful head-turner of typical “Swissness”.
The case is polished steel, the silicon strap is available in black or white, the dial has a black and
white cow pattern with a red logo and, as the distinguishable IKON feature, the white LED light.
By pressing shortly on the LED button, the dial will be illuminated by a row of small LED lights.
TIGER
The tiger symbolises strength and energy. The IKON watch with its tiger print pattern dial
conveys the idea of supremacy and determination. An eyecatcher for fashion addicts.
The case is polished steel and the silicon strap is available in black or white. The dial has a tiger
print pattern and a brilliant white LED light.
LEOPARD
The leopard is a sleek, elegant animal and charming ladies are often associated with a leopard
sinuously walking in the urban jungle.
To highlight the grace of this feminine watch, Alfex has designed it with a case of precious steel
ip rosegold that complements perfectly the leopard print pattern of the dial. The soft silicon strap
is available in black or white adorned with a white LED light.
SNAKE
In many cultures the snake is symbol of wisdom and it is often associated with the masculine
essence. Within the new animal instinct collection this watch encompasses a unisex style.
The case is polished steel, the comfortable silicon strap can be olive green or black and the dial
has a hypnotizing snake print pattern. The white LED light helps seeing the time even in the dark.
Don’t miss the ALFEX animal instinct collection: you will go wild for it!
For further information and high-resolution images please contact:
press@alfex.ch
tel. 0041 91 6122290
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