UMBEL`S OFFICIAL SXSW PARTY FT. BLOC PARTY

U M B E L’ S O F F I C I A L S X S W PA R T Y F T. B L O C PA R T Y
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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First, who's Umbel?
We're an Austin-based company who works with sports and
entertainment companies, brands and retailers to help them unify and
collect customer data so they can create high-value custom segments
and personalize marketing campaigns.
We're passionate about making data beautiful and actionable while
protecting the data rights of all. We're also passionate about luchadors,
breakfast tacos and throwing really awesome SXSW parties.
L E A R N M O R E A B O U T U S AT U M B E L . C O M
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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W H AT
Data Disco: Umbel’s 3rd annual SXSW interactive party, featuring Bloc Party
WHEN
Opening Night of SXSW: 8pm March 11, 2016
WHERE
ACL Live at The Moody Theater, Downtown Austin
WHO
SXSW Interactive, Gold, and Platinum badge holders & limited general admission
HOW
Get in on the party by becoming an official sponsor!
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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The Venue
ACL L IVE AT THE MOODY TH EATER
3 10 W WI LL I E NEL SON B LV D
AU STI N , T X 7870 1
ACL Live is Austin's premier concert venue. In addition to hosting the Austin City Limits TV
show, the 2,750-seat theater presents acts ranging from Willie Nelson to Robin Thicke. With
three seating levels, there's not a bad seat in the house. In fact, every seat is within 75 feet of
the stage. There are 12 bars and 14 restrooms, so lines are mercifully short even during
major concerts. The theater is located next to the upscale W Hotel and within walking
distance of several trendy bars and restaurants.
2,750
PERSON VENUE
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
+
12
FULL BARS
+ 75 feet
M A X D I S TA N C E
F R O M S TAG E
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The Crowd
LAST Y EAR’ S C ROWD WAS YO UN G, S OCIAL ME DIA SAVVY, A N D RE AL LY IN LOV E W ITH MO D ERN FA MILY.
A L MO ST EQUAL
MALE & FEMALE
W I TH A N AV E RAGE
AG E OF 3 7
M OST WE RE
SINGLE W IT H AN
AVE R AG E I NCOME
O F A BO U T $85K
MO ST PO P U LA R
S KIL LS W ERE SOCIAL
MEDIA & MARKETING
MO ST LIK ELY TO
D RIV E A JEEP
YO U CAN FIN D THE M
BIN GE WATC HING
THE OFFICE
I T ’S A B R AIN Y
C R OW D, WI T H
OVER 60%
COLLEGE GRADS
5
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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L A S T Y E A R ’ S L I N E W R A P P E D A R O U N D A C I T Y B L O C K — WE HAD OVER 15,000 RSVPS
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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TH EY E VEN
MA D E GR EAT
P OC KE T
S QUARE S !
W E A L S O G AV E AWAY LU C H A D O R C A P E S , W H I C H W E R E S O P O P U L A R P E O P L E W E R E
B R AG G I N G A B O U T S T E A L I N G T H E M O N I N S TAG R A M A N D D R E S S I N G U P T H E I R D O G S .
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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20 1 4 // LOCAL N AT I V E S
The Band
B I G BAND F OR A B IG PART Y
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
2 0 1 5 / / S PO ON
2 0 1 6 / / B L O C PA R T Y
The last two years we’ve had some amazing bands — Local Natives &
Spoon. This year we’re excited to announce that the English indie rock
band Bloc Party will headline our party!
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So… interested in joining the party?
( OF COU RS E YOU ARE)
O UR TRU ST Y MASC OT
EL U MBE L I S S U RE
TO DR OP BY
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SPONSORSHIPS
L E T ’ S G E T D O W N TO PA R T Y B U S I N E S S
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
1
2
The Bar
Sponsorship
IT ’S OF FIC IA L. YO U’ RE THE
L IFE OF THE PA RTY.
VIP Deluxe
Lounge Package
S ERI OU S TRE AT YO’ S E LF
(& YO U R VI P S) OP P ORTU NI TY
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1
The Bar
Sponsorship*
BRANDED BARS
$ 20,0 00
VIP TICKETS
Company logo displayed on the TVs behind each bar at ACL Live
Opportunity to brand a signature drink (promoted via table tent signage
on the bar)
10 tickets for you and your guests
Includes guaranteed entry to party, mezzanine level ticket, open bar, and
heavy appetizers
EXTRA PERKS
Access to Umbel’s event photographer and videographer
Social media promotion and logo featured on the Umbel party website
*The Bar Sponsorship is exclusive to 1 sponsor
Contact AnneMarie Schindler at aschindler@umbel.com to learn more about this package
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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2
VIP Deluxe
Lounge Package
BRANDED VIP LOUNGE
$ 3 0,0 00
VIP TICKETS
Opportunity to decorate 1 of 5 mezzanine VIP lounges
Use ACL Live’s lounge furniture or bring in custom lounge furniture
In-lounge TV to display custom video
20 tickets for you and your guests
Includes reserved concert seating, open bar, and heavy appetizers
PA R T Y C O - B R A N D I N G
30 second spot or static image displayed on TV’s throughout venue (will
rotate with other sponsor content)
30 second spot or static image for Ziris Canvas digital signage boards
near general admission bars
EXTRA PERKS
Access to Umbel’s event photographer and videographer
Social media promotion and logo feature on the Umbel party website
Contact AnneMarie Schindler at aschindler@umbel.com to learn more about this package
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
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BYOS = BRING YOU R OW N S WAG.
Branded VIP Lounges
Included in this package is the opportunity to brand a VIP lounge complete with custom furniture and digital signage.
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Have something bigger & badder in mind?
Last year we convinced 3,000 strangers that capes were cool,
so we’re pretty much game for anything.
Email aschindler@umbel.com to chat.
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