brochures from Austria

Transcription

Austria
A JOURNEY THROUGH AUSTRIA • TRAVEL MAGAZINE
Geographically, artistically and culturally, all roads have led
to Austria for centuries. Come and discover for yourself...
Austria. A singular journey, a lifetime of memories.
austria.info/journeys
A u s t r i a Tr a v e l M a g a z i n e
1
Business Class
DELIGHT
On long-haul flights in the myAustrian Business Class,
the Flying Chef personally prepares my gourmet menu.
It’s better than visiting a restaurant!
the charming way to fly
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Dear Reader,
Our times are characterised by technological development
and social change. Increased pressures to perform, the
rigidness of daily schedules, and other stress factors can
trigger an unconscious feeling of helplessness.
In Austria’s richly-varied areas, where nature and culture
thrive, transform any sense of self-estrangement through
the natural rhythm of the landscape and rediscover your
own pace of being. On your travels, allow yourself time
for these encounters. And, reacquaint with yourself again.
Best wishes,
Petra Stolba
Managing Director, Austrian National Tourist Office
What awaits you
P. 04, 0 5
Austria at a Glance
Map of Austria
P. 06, 07
Get to know Austria’s special
view of life. From everyday small
celebrations to masters of Gemütlichkeit, Austrians know how to
savor the beautiful side of life.
An overview of Austria
and how to get there.
P. 10, 1 1
Power of Tradition
An ode to local heritage
P. 16, 17
Austria offers surprising diversity,
preserving and celebrating their
craftsmanship and creativity.
P. 22, 2 3 , 2 4 , 2 5
Out of a Zest for Life
Cherish little pleasures
Inspiration: Cuisine
& Wine
A blend of cultures
Vienna’s Banquet of Art
A culture lover’s paradise
Vienna’s superlative museums
are the ingenious bridge betwen
glorious history and modernity.
P. 28, 29
Austria’s culinary scene is
a cultural melting pot.
Close to the Source
Discover infinite freedom
Confucius said “The way is the
goal.” You could not feel this to
be more true when hiking in the
Alps and letting their impression
transform you.
Publishing details
Editor and publisher: Austrian National Tourist Office, Vordere Zollamtsstraße 13, 1030 Vienna; Project management: Marsa Kindl-Omuse; Editorial: Margit Turac,
Andreas Kerschbaumer, Ursula Schiller; Graphics: CZA Design; Date: October 2016; ZVR no.: 075857630. No liability can be accepted for the information given.
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A JOURNEY THROUGH AUSTRIA
Austria
at a Glance
4
Getting there
& around
BY AIR
From the U.S.: Austrian Airlines offers six
non-stop flights from North America to
Vienna International Airport: New York,
Newark, Washington DC, Chicago,
Toronto, Miami, and LA (starting April 2017).
www.austrian.com. Another option is to
fly to Munich or Zurich with Lufthansa or
Sweiss, with convenient and frequent train
connections to Western Austria. Other
international airports in Austria: Graz,
Innsbruck, Linz, Klagenfurt, Salzburg.
www.swiss.com, www.lufthansa.com
From Australia: With twice daily services to
Vienna, Emirates offers the most frequent
connections between Australia and Austria
from major cities such as Sydney, Melbourne,
Brisbane, Perth and Adelaide. The middle
eastern hub is Dubai. www.emirates.com
Austrian Airlines flies daily code-share
services with Star Alliance Partners.
www.aua.com Etihad & FlyNiki offer flights
to Vienna via Abu Dhabi. www.etihad.com.
BY TRAIN
From Austria’s neighboring countries there
are frequent, convenient train connections to
Vienna as well as to all major cities and towns.
The comfortable and environmentally friendly
train is also recommended for connections to
and from airports. More information for travel
by train: www.oebb.at
WATER
HIGHWAY
AIRPORT
STATE CAPITAL
BY CAR
Austria’s autobahn and highway networks are
very well developed and well-suited for those
traveling by car. Please note: The highway
network comprises toll roads that may not be
driven without a Vignette (a toll sticker that
has to be affixed to the windshield). You can
pick up a Vignette in Austria at the automobile clubs ÖAMTC and ARBÖ, at newspaper
stands and at gas stations. When driving into
Austria from a neighboring country, be sure
to get a vignette at a gas station close to the
border before you enter the country.
www.vignette.at
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Out of a Zest
for Life
BY SWISS AUTHOR GABRIELLE ALLIOTH,
ON HER FIRST VISIT TO AUSTRIA
Waltzes, Empress Sisi, apple strudel, idyllic mountain
meadows—understandably, certain clichés come to mind when
you think of Austria. “But one leaves you with much more,” Jan,
from Hamburg, writes in the guestbook. By “one”, he means the
people who live here. He means Austrians and their way of life.
“One gets the feeling that you don’t distinguish between the
normal everyday and a love of life.”
Austrians certainly have a special view of life. That doesn’t
mean the obvious clichés, but a state of mind that bonds the
country. This perspective has developed over time. The former
imperial Austria was a large multiethnic state, in which Germans,
Czechs, Hungarians, Slovakians and Bosnians were united.
Austria today is indeed a small country, but continues to be
a multiethnic state—perhaps the smallest in the world. Over
centuries of multicultural diversity, Austrians have developed a
special ability: Namely, to negotiate compromise and then go on
to live well next to those with whom they’ve made compromises.
Such unmistakable characteristics are what link the people here.
The casualness with which people tackle difficult situations is reflected with the typical “... it will somehow resolve itself
” or “... it won’t get to be that bad.” Austrians approach things
that are chronically bad with self-deprecation. A case in point
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is soccer. In a quote that has become legendary, an Austrian
soccer coach said: “Today we have worked on our strengths,
therefore we were done in 15 minutes.” When something has
actually gone wrong, they calmly say: “It could have been
worse.” Austrians understand that by putting life’s hardships
in perspective, they can fully enjoy more pleasant times.
It can also be that Austrians simply are good at repressing
things. Satirist Heinrich Steinfest thinks Austrians are masters
of forgetfulness, who at the very least repress negative things—
and better yet, forget them. That draws from the ordinary and
inartistic orderliness of other peoples. As the cabaret performer
Hugo Wiener once said so well: “Life is a tragedy—made up
of many comedies.” “In the realm of conversation, Austrians
are the European masters,” says renowned cultural analyst
Roland Girtler. Perhaps because of that, you feel so happy
and accepted with these hosts.
“Austria was a stranger with whom you could feel at
home,” wrote Swiss author Gabrielle Allioth about her first
visit to Austria.
See here for memorable activities
PH OTO Ös ter rei ch Wer b un g , Pe ter B u rg s t a l ler
Everyday life is a small celebration—because
Austrians savor the beautiful side of life and are
masters of Gemütlichkeit.
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L E F T – C L O C K W I S E : I N N S B R U C K O L D TO W N AT N I G H T ; S A L Z B U R G E R L A N D A N D T H E H O C H K Ö N I G M O U N TA I N ; B R E A K FA S T AT A V I E N N E S E C O F F E E H O U S E
AUS T R I A
Austria packs a lot of geographic and cultural diversity for such
a small country. We have put together some suggestions for
a truly in-depth exploration, covering many hidden treasures
along the way. Divided into nine stages, our road trip starts in
Bregenz, on the shores of beautiful Lake Constance. Austria’s
westernmost province, Vorarlberg, is one of striking contrasts:
the rolling hills of Bregenzerwald soon give way to rugged
Alpine peaks, and many beautiful historic villages.
Travel from Bregenz to Innsbruck and take your time to explore
Tirol’s capital city, from medieval Ambras castle to the cutting-edge design of Zaha Hadid’s funicular stations. Then take
the Grossglockner High-Alpine Road on your way from Zell
am See to one of Austria’s lesser known provinces: Carinthia.
Carinthia’s lakes and pastoral landscapes might tempt you
to linger. From here it is only a short distance to Graz,
Austria’s second largest city and self-proclaimed culinary
capital. Discover the beauty of the surrounding province,
Styria, as you cross the Alps to reach Salzburg, the city of
Mozart. Finally, on your way to Vienna, stop in the Wachau
Valley, a stretch along the Danube River famous for its wines
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and picture-postcard villages. You’ll need several days to explore Vienna in all its imperial splendor and creative ingenuity.
Do take the time, however, for a day-trip to Burgenland: with
a sprawling steppe lake and National Park, award winning
red- and sweet-wine producers, and numerous slow-food
restaurants, it is the embodiment of Austrian Gemütlichkeit.
Click here to see the full itinerary, along with tips for driving
on Austrian roads, places to stay, as well as restaurant tips.
TOP TIP
The Austrian Tourist Office
has curated a range of
itinerary suggestions. To
name a few; Vienna 3-Day
Discovery, Tirol in 5 Days and
Salzburgland and its baroque
capital 3-Day Journey.
C O N TA C T
Austrian Tourist Office
E info@austria.info
W www.austria.info/journeys
P H OTOS S LTG / W ie n To u ri s m u s, C hr is t i an Ste m p er / Ös ter re ich We rbu n g , I l g n e r
Journey Through Austria Discover
Austria’s beauty from Lake Constance to Vienna.
T H E Ö B B H I G H - S P E E D R A I L J E T T R AV E R S E S A U S T R I A I N S T Y L E A N D C O M F O R T
ÖB B A U S TR I AN RAILWAYS
P HOTOS Ö BB , Ph il ip p H ora k, H a ral d Ei s en be rg er / To ur i sm us S a lz bu rg GmbH .
From air to rail Explore Austria’s most
beautiful landscapes and cities.
ÖBB trains offer direct connections from Vienna airport to
Salzburg and Innsbruck – explore some of Austria’s most
beautiful landscapes and vibrant cities.
GET OFF THE PLANE, GET ON A TRAIN
From Vienna airport, ÖBB Railjets and ÖBB Intercity trains
take you twice hourly to Salzburg, and once every hour
to Innsbruck during daytime. Lean back, order your first
Austrian coffee and marvel at lush valleys, mountain peaks
and lakes passing by your window. From vibrant cities to
the mountains ÖBB Railjet connects Vienna airport to
Salzburg in as little as 2hrs 49min.
SALZBURG
Romantic alleys connect the historic city center with wide
open spaces, while the beautiful mountain panorama offers
an impressive backdrop. The birthplace of Wolfgang Amadeus
Mozart has a lot to offer, not least the Hohensalzburg Fortress,
the cathedral district (Domquartier), the Mirabell Gardens,
the Mozart museums and the Salzburg Festival. An absolute
must for any visit to Austria!
ÖBB PLUS: MOZART MUSEUMS
Combine your ticket purchases to save money! When purchasing a ticket at the ÖBB ticket counter, book your admission
ticket to Mozart’s birthplace and the Mozart family’s residence
at the same time, and save money!
TOP TIP
ROUND TRIP OPTION
From Vienna’s Hauptbahnhof,
ÖBB Railjet takes you on a
stunning trip on the Semmering
Railway (a UNESCO World
Heritage Site) to Graz. Then,
hop on the scenic Eurocity
Transalpin route to Schladming,
Zell am See, Kitzbühel or
Innsbruck, seated in a first
class panoramic car.
C O N TA C T
Austrian Federal Railways
(ÖBB)
T +43 5 1717
E kundenservice@oebb.at
W www.oebb.at
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Power of
Tradition
Austria offers surprising diversity, extending across the most
charming expanse. The one reason for that is Austria’s openmindedness and curiosity; the other is its passion for tradition.
VORARLBERG
Many young artisans, craftsmen and architects here are using
local wood in their projects. A handed-down tradition that is
well respected. They’re captivated by this building material
from the region, because it’s the successful answer to so
many pressing questions in our life – from forest conservation
to creating a cozy, sensuous living environment.
BURGENLAND
In the past, Blaudruckerei Koó made everyday clothing
by hand and dyed it with indigo. Today they’re using the
same process and tools that have been passed down to
create clothing that makes young creative types and
design lovers happy.
SALZBURG
With your spirits high and both feet firmly planted on the
ground – that’s how you feel in an Alpine meadow. In June,
herdsmen drive their cattle into the lush high mountain
meadows and repair to their alpine huts, where they make
rich milk, butter, cheese and other specialties. They gladly
give samples to hungry hikers.
In CARINTHIA there’s a craft that’s still alive and well today
that you might think belongs in a museum – rifle making.
In fact, the hunting rifles from Ferlach are very highly
regarded worldwide because of their handcrafted precision.
The artistry of their products also makes them valuable, rare
pieces, which have become collectibles.
Bad Goisern in UPPER AUSTRIA – this picturesque
place on Lake Hallstatt is the home of the world famous
“Goiserer”. Here they make hiking boots, low shoes, or
brogue shoes exclusively by hand and according to ageold tradition: custom-made and hand-sewn.
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PH OTO S A u s t r ia n N a t io na l To ur i st O ff ic e, Pete r B urg s t a lle r, Pete r R i g a u d
In the Ausseerland in STYRIA, a particularly picturesque
stretch of Austria, the idyllic beauty of the landscape is
reflected in the Tracht, or traditional costume. Still handmade
today, as it has been for centuries, each Tracht can be
customized with a distinctive combination of colorful fabrics.
Especially sensuous are the hand-printed silks that make
it all the more flattering.
Many cities in TIROL celebrate Fasnacht with masked
processions that are so elaborate that they take place –
in alternating towns – only every few years. The enjoyment
of the masquerade is so great that maskmakers can
prosper and continue to ply their craft.
Wine is at home in LOWER AUSTRIA. Wine cellars, Heurigen
and fine wines delight the conoisseur. It’s a culture in and of
itself, which every November, Perchtoldsdorf near Vienna
celebrates with the so-called Hiata procession. A harvest
festival dedicated to wine – and at the same time a celebration
that brings the town together.
And then VIENNA – cosmopolitan and international, modern
and elegant – the capital city is especially musical and full of
exquisite pleasures: it all comes together during Ball season,
the height of Viennese enjoyment. If you find yourself at one of
the more than 400 balls that take place every year in Vienna,
and you’re waltzing over gleaming floors in historical ballrooms,
then you’ll know what it is to experience the exciting joy of this
romantic celebratory event.
For more examples of Austria’s tradition click here
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P E R F E C T H A R M O N Y O F N AT U R E A N D C U LT U R E , T R A D I T I O N A N D M O D E R N I T Y, N E S T L E D I N T H E S O F T G R E E N M O U N TA I N S O F T H E A L P S
S A L ZB U R G
Salzburg and Beyond Austria’s
epicenter of music, culture and natural wonders.
Salzburgerland also stands for “superlatives”. You can find
the biggest Ice Caves in the world in Werfen, the tallest
waterfalls of Europe in Krimml with a height of over 1,200 feet
as well as one of the most fascinating panoramic roads “The
Großglockner High Alpine Road”. The Großglockner is one of
the tallest mountains in the Alps and the drive on the road
will make it an unforgettable experience.
SALZBURG – STAGE OF THE WORLD
As the birthplace of W. A. Mozart, the stage for the famous
Salzburg Festival and the film location for “The Sound of Music”,
Salzburg is known all over the world. On a closer look, you will
find the perfect harmony of nature and architecture, art and
culture, tradition and modernity, nestled in the soft green
mountains. A walk along these mountains allow for impressive
views on the skyline of Salzburg.
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The baroque city captivates with narrow passageways, grand
squares, and its Old Town. In 2017, Salzburg celebrates the
20th anniversary as a UNESCO World Heritage Site.
The Salzburg Card is your key to the city of Salzburg. It provides free admission to all sights and museums in Salzburg and
serves as your ticket for all public transportation in the city.
TOP TIP
“Sound of Music Weddings”
– get married against a
magically beautiful (movie)
backdrop: starting 2017,
those who wish to “tie
the knot” can do so at
five original shooting
locations from the movie
“The Sound of Music”.
C O N TA C T
Salzburg State Board of Tourism
T +43 662 6688 44
E info@salzburgerland.com
W www.salzburgerland.com
Salzburg City Tourist Office
T +43 662 88987-0
E tourist@salzburg.info
W www.salzburg.info
PH OTOS S a lz bu rg er L an d To u r is m u s , G ro ha
The province around the city of Salzburg is called Salzburgerland and boasts a large number of lakes, rivers, waterfalls,
charming alpine mountain valleys, and some of Austria’s most
authentic restaurants and inns. Enjoy a stay in this breathtaking
region and don’t forget to taste of one of Austria’s most vibrant
culinary scenes.
T I R O L I S A PA R A D I S E F O R O U T D O O R , A S W E L L A S C U LT U R E A N D C U L I N A R Y E N T H U S I A S T S
T I R OL
The Heart of the Alps An enchanting
landscape sure to touch your soul.
SUMMER BLISS
Whether you are a serious hiker or casual walker: you are
bound to find a trail that suits you among the 9,300 miles of
marked trails. Some of the best tips include hiking the longdistance trail “Eagle Walk”. The perfect place for outdoor
adventurers is the AREA 47 in the Ötztal valley.
PH OTOS T i ro l We r bu ng
HERITAGE MEETS CONTEMPORARY
Sites of significant historical importance such as the Imperial
Palace can be found in the capital city Innsbruck as well as
masterpieces of modern architecture of Zaha Hadid. The iceQ
restaurant on the top of the mountain in Sölden was even a
shooting location for the current James Bond movie “Spectre”.
CULINARY PLEASURES
Gourmets find a rich variety of culinary delights from more than
80 award winning restaurants to small local distilleries. One of
the most authentic culinary experiences: Schnapps tasting at
a farm along the Tirolean Schnapps Route.
TRADITIONS AND FESTIVITIES
Tirol preserves traditions and customs through their festivals
and celebrations all year round. During Christmas time the
atmospheric Christmas Markets are taking place; particularly
worth to visit are the ones in Innsbruck, Kufstein and Kitzbühel.
WINTER PARADISE
Home to over 80 ski areas with state of the art ski lifts, Tirol offers
some of the most epic trails and thrilling rides you’ll ever find. Having so many world-famous ski resorts makes Tirol the number
one ski destination in the Alps. The top list includes St. Anton,
the cradle of Alpine skiing; Kitzbühel, one of the world’s most
exclusive destinations; ski-in, ski-out resorts such as Kühtai; and
seven months of skiing a year in the glacier ski resort Sölden.
TOP TIP
Tirol is a natural wonderland, but
don’t forget this region’s cultural
experiences. Two must-see highlights
are the Swarovski Crystal Worlds only
20 minutes outside of Innsbruck
and the Tirol Festival Erl taking place
each summer near Kufstein, in the
midst of the Austrian Alps.
C O N TA C T
Tirol Tourist Board
T +43 512 7272 0
E info@tirol.at
W www.tyrol.com
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WAT T ENS / I N N S B R U C K
Swarovski Crystal Worlds
Daniel Swarovski, who founded his crystal-cutting company in Wattens, Tyrol, in 1895, had a vision from the very
outset – to view crystal not merely as a material, but as an
inspiration. With this vision in mind, Swarovski Kristallwelten
(Swarovski Crystal Worlds) was opened in 1995 for the one
hundredth anniversary of Swarovski as an homage to customers and fans of crystal. Originally conceived by multimedia
artist André Heller, many famous artists from the worlds of
art and design have interpreted crystal here – each in their
own particular way. Using this sparkling material, they
have created spatial and experiential concepts in a space
that provides visitors of all age groups with fascinating
impressions all year round both indoors and outside.
TOP TIP
Swarovski Crystal Worlds host many exciting events and
festivities throughout the year. Join for example the ‘Winter
Wonderland’ with atmospheric light installations, or ‘Festival
of Light in the Giant’ where the garden begins to sparkle
and shine.
C O N TA C T
Swarovski Kristallwelten
Kristallweltenstraße 1, 6112 Wattens
T +43 5224 51080
E swarovski.kristallwelten@swarovski.com
W www.swarovski.com/kristallwelten
S W A R O V S K I K R I S TA L LW E LT E N
ERL/T IROL
Tirol Festival Erl
TOP TIP
The whole festival started with Wagner’s “Ring des
Nibelungen” – now it will be on show in summer 2017,
July 13th till 17th, for the 20th anniversary of Tirol
Festival Erl – with German and English subtitles.
C O N TA C T
Tiroler Festspiele Erl
Mühlgraben 56a, 6343 Erl
T +43 53 73 / 81 000 20
E karten@tiroler-festspiele.at
W www.tiroler-festspiele.at
T H E O N LY F E S T I VA L I N T H E W O R L D W I T H A N O W N W I N T E R S E A S O N
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P H OTOS S w aro v s k i / Pe te r K it z b ic hl er
Founded in 1997 in a charming village in midst Austria’s
Alps, the Tirol Festival Erl has taken place since 1998
every year in July in the renowned Passionsspielhaus. The
internationally recognized artistic achievements were one of
the decisive reasons for Hans Peter Haselsteiner, president
of the Tirol Festival Erl, to build a new festival hall with an
impressive architecture and fantastic acoustics. The Tirol
Festival Erl has become an economically viable and artistically renowned fixture in cultural life not only in Tirol but
also internationally. In summer, work focuses on Wagner,
Strauss and Rossini. During the winter season the unique
acoustics of the Festspielhaus enhance works by Mozart,
Bach, Rossini as well as Bel Canto.
L E F T – C L O C K W I S E : R E D B A R AT H OT E L S A C H E R I N V I E N N A ; A R T H OT E L B L A U E G A N S I N S A L Z B U R G ; O U T D O O R P O O L AT I N T E R A L P E N - H OT E L T Y R O L
A US TR I A
P H OTOS H o tel S ac he r W ien / B la u e G an s , I n g o Pe r t ram er / I nte ra lpe n -H o te l Ty ro l
The Austria Hotel Collection A family
of hand-selected Austrian hotels.
Choose from a hand-picked group of premier hotels that offer
an uniquely Austrian travel experience and exemplify the best
in Austrian hospitality. The properties of the Austria Hotel
Collection all provide exceptional service to their guests, are
architecturally interesting, showcase culinary artistry, and
last but not least feel like a home away from home by the
congeniality of the owner and hosts.
HOTELS IN VIENNA
Austria’s imperial capital has it all. Grand deluxe, stylish
boutique, and family run hotels with flair. For example the
Ritz-Carlton stands for legendary service and sophistication
while the Sofitel Vienna Stephansdom boasts a rooftop bar
with a phenomenal view over Vienna’s Old Town. If you want
to sleep like royalty, you can do so at the Schloss Schönbrunn
Grand Suite at Schönbrunn Palace.
HOTELS IN SALZBURG
The baroque city of Salzburg offers many sophisticated hotel
options in the Old Town such as the arthotel Blaue Gans which
melds modern art with timeless classics in their historic boutique
hotel or the Hotel Sacher Salzburg which brings their guests
classic, old world luxury in Mozart’s hometown to name a few.
HOTELS IN TIROL
Tirol not only offers top hotels in Innsbruck. It also surprises
with off the beaten path spa hotels. Choose between sweeping
views over the city at the aDLERS Design Hotel or over the
Alps in the luxurious Interalpen-Hotel Tyrol.
HOTELS IN THE ARLBERG REGION
Looking for an unforgettable stay in one of Austria’s bestknown
mountain regions, the Arlberg? Hotel Gasthof Post or the
Sporthotel Lorünser offer alpine getaways replete with stylish,
five-star comforts, for instance.
TOP TIP
Download your own personal
copy of the Austria Collection
and find hotel information,
concierge recommendations
paired with insider tips on
what to eat, see or do.
Download here.
C O N TA C T
Austrian Tourist Office
Einfo@austria.info
W www.austria.info/
austriacollection
www.austria.info/journeys
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Vienna’s Banquet
of Art
Vienna’s museums, which can only be described with
superlatives, are the ingenious bridge between glorious
history and modernity.
Granted, in Austria, people rarely talk in superlatives.
When it comes to Vienna’s museum scene, however, exceptions must be made. Here you’ll find the world’s greatest
Bruegel collection, the world’s best Klimt collection and the
most important graphic arts collection in Europe. Vienna
shines with many cultural beacons. As Karl Kraus, the famous
and very skeptical author and satirist, aptly put it, “In Vienna,
the streets are paved with culture; in other cities, with asphalt.”
Here, certainly, the much noted Austrian Gemütlichkeit is a
characteristic of its people. The city itself, however, is not as
cozy as it is exciting.
Especially thrilling is the great variety of styles and art
periods that beckon right next to each other. That’s what
makes Vienna’s museum scene so vibrant. Stately imperial
buildings like the Kunsthistorisches Museum Vienna and the
Museum of Natural History, with their extensive collections,
are a stone’s throw from extraordinary modern museums like
the MUMOK that, together with the Leopold Museum and
the Kunsthalle, make up Vienna’s MuseumsQuartier. Europe’s
largest museum district is integrated into the baroque imperial
stables. The center of the MuseumsQuartier is the expansive
courtyard, filled with numerous eateries where people of all
generations and nationalities come together. The Viennese
call it their urban living room.
The Albertina embodies the brilliant symbiosis of history
and the spirit of the times. The venerable palace, home to
one of the most significant graphic arts collection, boasts a
futuristic flying-roof designed by starchitect Hans Hollein. Only
a few minutes away, the goldenleaf dome of
the Vienna Secession building gleams from a
distance. The Jugendstil structure houses
Gustav Klimt’s magnificent Beethoven Frieze.
Even more intertwined with Vienna is the aptly
named Vienna Museum on Karlsplatz. With a
blend of art and historical collections, it traces
Vienna’s path through the centuries. Other
historic museums include the former homes of
Beethoven, Schubert and Mozart. That there’s
a Museum of Coffee in a city like Vienna should
come as no surprise. It’s also worth visiting a
classic Viennese coffeehouse, where you can
see the real thing, even touch original pieces—
as close as the table next to you.
Find information on Vienna’s museums
and various exhibitions here
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PH OTO S W ie n To u ri s m u s , G ün t he r E z sö l / Mu s eu m s Q ua r t i er, Pe te r R i g a u d / Ku n st h i sto ri sc h e s M u se u m W i e n
A
B
C
V I E NN A
Rhythm of Vienna Celebrate numerous
anniversaries in 2017.
The Viennese attitude towards life is unique. It arises out of
the rhythm to which the city and its people move. The focus
in 2017 is on the city’s musical and imperial heritage as well
as on the vibrancy of Vienna today.
People have been dancing to Johann Strauss’ world-famous
Blue Danube Waltz for 150 years already. Dancing is always
on the program in Vienna, whether at a waltz dance class or
doing the Lindy Hop. Jazz sounds, club sounds and electronic
music ensure lively nights of partying.
The Vienna Philharmonic, which has been enchanting its
audiences for 175 years, and the Vienna Boys’ Choir, which
has been performing at its new MuTh concert hall for five
years now, are the classic flagships of the city. Festivals
such as Wien Modern, Resonanzen, Voice Mania and the
Gürtel Nightwalk prove that music from all epochs and in a
variety of styles can be experienced in Vienna.
The imperial attitude towards life can still be sensed today
in Schönbrunn Palace. Exhibitions will draw visitors for
Archduchess Maria Theresia’s 300th birthday to the Imperial
18
Coach Collection Vienna at Schönbrunn, to the Imperial
Furniture Collection and outside Vienna to Schloss Hof and
Niederweiden Palace. A show is also dedicated to Maria
Theresia in the ceremonial room of the Austrian National
Library. Empress Elisabeth, better known as Sisi would have
turned 180 years old in 2017 – a fact that is acknowledged
by an exhibition in the Sisi Museum in the Imperial Palace.
TOP TIP
Vienna Card – Now also
available for 24 hours.
Enjoy more than 210 discounts
at museums and sights, theaters
and concerts, in shops, cafés,
restaurants, the ‘Heurige’ wine
taverns, and free travel on Vienna’s
public transport system.
€13,90 for 24 hours or
€18,90 for 48 hours or
€21,90 for 72 hours
C O N TA C T
Vienna Tourist Office
Albertinaplatz, 1010 Vienna
T +43 24 555
E info@vienna.info
W www.vienna.info
P H OTO S ( A ) W ie nTo ur i s m us , Peter R ig a u d / ( B) W i en Tou r is m u s , Ch ri st i a n Ste mpe r / (C ) W i e n To u ri smu s, M A XU M
T H E G I A N T F E R R I S W H E E L H A S B E E N T U R N I N G R H Y T H M I C A L LY I N T H E P R AT E R F O R 1 2 0 Y E A R S A N D I S A R E M I N D E R O F T H E T I M E A R O U N D 1 9 0 0
VIENN A
Kunsthistorisches Museum Vienna
The Kunsthistorisches Museum Vienna, built by Emperor Franz
Joseph is one of the most important museums in the world
and houses a number of world-renowned collections. Artefacts
from five millennia document the patronage and connoisseurship of the art-loving emperors and archdukes of the House of
Habsburg. Celebrated masterpieces by Rubens, Rembrandt,
Vermeer and Dürer, as well as the world’s largest collection
of works by Bruegel, make a visit to the Kunsthistorisches
Museum Vienna an unforgettable experience. The Kunstkammer
Vienna is a collection of artworks and artifacts commissioned
by kings and emperors as status-symbols of their day. With
over 2,200 artworks, including Benvenuto Cellini’s famous
Saliera, the Kunstkammer Vienna reflects the history of
art collection in Europe. Exhibition Highlights 2017/2018:
Rubens, October 2017 – January 2018. Bruegel, October
2018 – January 2019.
TOP TIP
Get the combined ticket ‘Treasures of the Habsburgs’
which includes entry to the Imperial Treasury Vienna.
C O N TA C T
Kunsthistorisches Museum Vienna
Maria-Theresien-Platz, 1010 Vienna
T +43 525 24 2500
E booking.tourist@khm.at
W www.khm.at
www.tourism.khm.at
P I E T E R B R U E G E L’ S TO W E R O F B A B E L
VIEN N A
P H OTO S K H M / M us e um s Qu ar t i er W ie n , H er t ha H ur n au s
MuseumsQuartier Wien (MQ)
MuseumsQuartier Wien is not just one of the world’s largest
art and cultural complexes, but also serves as an oasis of
culture and recreation in the center of Vienna with a combination of richly varied programs, spacious recreation and relaxation zones, interior courtyards, cafés and shops. Historic
buildings from the 18th and 19th century and contemporary
architecture form a unique ensemble and create a special
ambience. In addition to big museums, like the LEOPOLD
MUSEUM and the mumok, exhibition halls, and event venues,
the Q21 creative cluster is home to 50 smaller institutions
dedicated to art and culture. Plus, innumerable cultural
events take place free of charge in the courtyards of the MQ,
featuring everything from dance performances, exhibition
projects, film festivals, and literary readings to DJ lineups.
TOP TIP
In winter the MuseumsQuartier Wien is synonymous with a
pre-Christmas atmosphere of a slightly different kind with ice
pavilions, artistic light installations, DJ sounds and sophisticated punch variations.
C O N TA C T
I N N E R C O U R T YA R D O F T H E M U S E U M S Q U A R T I E R I N V I E N N A
MuseumsQuartier Wien
Museumsplatz 1, 1070 Vienna
T +43 523 58 81
E office@mqw.at
W www.mqw.at
19
VIENNA
House of Music
Set in the historic palace of Archduke Charles in Vienna’s city
center, the House of Music lets you explore Austria’s musical
heritage at every level. On five floors, discover the fascinating world of music and sound. Interactive, playful, fun, with
extensive use of mixed media, computer simulation and
audio recordings, the House of Music is perfect for the entire
family. There are guided tours especially for children, which let
them experiment with music on the computer, play gigantic
instruments or record your very own CD. The first floor of the
museum is dedicated entirely to the famous Vienna Philharmonic Orchestra. And with the “Virtual Conductor” your minutest movements control these virtual musicians. What might
begin as an ordinary day ends with your conducting of the
Blue Danube waltz, Mozart’s Little Night Music or many more.
TOP TIP
The interactive installation STAIRPLAY transforms the museum’s historical staircase into a piano with 13 movementsensitive steps as keys, each illuminating the activated note
on the wall panel.
C O N TA C T
Haus der Musik
Seilerstätte 30, 1010 Vienna
T +43 513 48 50
E info@hdm.at
W www.hdm.at
V I R T U A L C O N D U C TO R AT T H E H O U S E O F M U S I C
VIEN N A
At the Mozarthaus Vienna, visitors can explore the only
Vienna apartment of Mozart’s that has been preserved.
Mozart and his family lived there from 1784 to 1787, during
which time he wrote the world-famous opera “The Marriage
of Figaro” and three of the six Haydn Quartets. It is the largest, most elegant and expensive apartment ever occupied
by Mozart and the only one that is still intact today. Around
this flat, a comprehensive presentation of the times in which
Mozart lived and of his most important works, spread over
three exhibition levels, awaits Mozart fans, young and old,
from all over the world. With the aid of pictures, documents,
furniture and other objects from Mozart’s time visitors can
follow in the footsteps of Mozart and his family. The exhibition
is focused on the great composer’s Vienna years, which
represent the peak of his creative achievement.
TOP TIP
Get a free Audioguide (also available in a children’s
version and discover the apartment where he composed
“The Marriage of Figaro”.
C O N TA C T
M O Z A R T ’ S A PA R T M E N T – V I E W O F T H E P L AY R O O M
20
Mozarthaus Vienna
Domgasse 5, 1010 Vienna
T +43 512 1791
E info@mozarthausvienna.at
W www.mozarthausvienna.at
PH OTO S H D M, I ng e Prad e r / M oz a r t ha u s Vie nn a, Peter s
Mozarthaus Vienna
VIENN A
Viennese Art Nouveau Designs
The esteemed company Österreichische Werkstätten
(Austrian Arts) offers a wide range of products, from authentic
Viennese Art Nouveau designs to regional handicrafts of
the highest quality. Founded by the early 20th-century artist
Josef Hoffmann, we are known for our excellent reproductions of original Wiener Werkstätte designs and valuable
antiques, as well as new products inspired by the founder’s
style and philosophy. As of this year, the company now
offers upholstery and decorative fabrics produced by the
famed textile manufacturer and interior design company
Backhausen. Visitors may browse patterns designed by
Hoffmann and other artists and buy fabric by the meter.
TOP TIP
The emporium features handmade leather bags and a
well-curated jewelry department offering Art Nouveau works
of gold, silver, pearls and gemstones. Plan your visit to find
a souvenir you’ll keep forever at www.austrianarts.com/oew/
en/home.
C O N TA C T
Österreichische Werkstätten
Kärntnerstraße 6, 1010 Vienna
T +43 512 24 18
E office@austrianarts.com
W www.austrianarts.com
ÖSTERREICHISCHE WERKSTÄTTEN – SHOP EXTERIOR
VIEN N A
PH OTO S Ö s ter rei ch is c he Wer ks t ät ten / Mü nze Ös te r reic h AG
Souvenirs of Substance
Ever wondered where the coins in your pocket are actually
made? Look no further than the Austrian Mint. Vienna’s
oldest business establishment, founded in 1194, the
Austrian Mint produces the Republic of Austria’s circulation
Euro coins as well as the world-famous Vienna Philharmonic
bullion coins, which are sought after by investors the world
over. The Austrian Mint also produces some of the most
valued gold and silver collector coins on the market, many
of which have won awards for their craftsmanship and
beauty. Whether you purchase one of Gustav Klimt’s golden
masterpieces in miniature, or a silver coin dedicated to
Wolfgang Amadeus Mozart, a visit to the Austrian Mint shop
is a one-of-a-kind retail experience that will provide you with
a souvenir of Austria like no other.
TOP TIP
The Austria coin is the crowning glory of the Austrian
Mint’s educational ten-piece Austria Piece by Piece series.
Featuring several of the country’s most celebrated icons,
the coin is truly the perfect souvenir of Austria.
C O N TA C T
AUSTRIAN MINT SHOP
Münze Österreich
Am Heumarkt 1, 1030 Vienna
T +43 717 15 200
E marketing@austrian-mint.at
W www.muenzeoesterreich.at
21
Inspiration:
Cuisine
Austria’s specialties bring together various cultures.That’s
why its menu is a cultural meeting point. The following
are a compilation of some of Austria’s favorite dishes.
Grießnockerlsuppe
(semolina dumpling soup)
PH OTO S Ös ter rei ch Wer b ung , Wo l fg a ng S c ha rd t
Though not substantiated by serious
linguists, it’s obvious to native gourmets
who love Italian fare: there are similarities
between Austrian dumplings and Italian
gnocchi. Here, just as there, the small
morsels of dough are refined with
piquant herbs. But in Italy, it would be
futile to look beyond the burner for
gnocchi in a soup tureen. In the world
of Austrian soups, however, you’d
encounter them more often.
22
Trout Filet with
Wild Mushrooms
Carinthian Kasnudel
Esterházy Rostbraten
Fiaker Goulash
Linzer Torte
Kaiserschmarren
The lake trout doesn’t recognize
national borders and feels right
at home where there are deep
oxygen-rich lakes: in northern
Russia, Scandinavia, the Baltic
countries—and in Austria.
The lake trout is truly a globetrotter, and in two Carinthian
lakes it was once the main
fish. Austrian gourmands love
it, and lake trout with wild
mushrooms is a dish enjoyed
widely throughout the country.
Long before the EU, there were
culinary border crossings
during the Austrian monarchy.
In this case, we thank the
famous Esterházy dynasty for
the delectably tender roast.
They were not only generous
patrons of the arts and successful politicians, but also
gifted gourmands. Today
Esterhàzy Rostbraten by the
slice or cutlet, recalls the
dynasty from Hungary and
today’s Burgenland.
This torte is named after the
capital city of Upper Austria:
Linz. What makes it unique is
that its recipe was the first
written torte recipe in the world.
The delicacy was popularized
by a Franconian baker: in 1822,
Johann Konrad Vogel began
working with the widowed
confectioner Katherina Kreß.
He began baking Linzer Torte
in high-volume production and
established them as souvenirs.
He was so successful that the
Linzer Torte enjoys as good a
reputation as the Sachertorte.
When it comes to culinary
delight, the border between
today’s Austria and its southern
neighbor Slovenia blur in
Carinthia. Take Kasnudel as a
savory example. Particularly in
southern Carinthia, you drizzle
Kasnudel with melted “Sasaka”
instead of butter. The word
Sasaka stems from Slovenian
and is nothing less than
finely chopped or minced
cured Speck.
This goulash owes its name
to the always hungry drivers
of the famous Viennese Fiaker
(horse-drawn carriage). The
beef ragout is garnished with
small sausages and a fried
egg—and a rich sauce with a
healthy dose of paprika. The
latter comes from Austria’s
neighbor, Hungary.
The Austro-Hungarian Empire
united so many different ethnic
groups under its double-eagle
crest, but when it came to
culinary choices Emperor Franz
Joseph showed a preference
for regional home-cooked
fare. He loved simple dishes
made with eggs, flour, milk
and a little bit of sugar—the
basic ingredients of the fluffy
Kaiserschmarren. If the origin of
this dish was truly a mistaken
attempt at a pancake or thanks
to herdsmen preparing a hearty
snack, we’ll never know.
More recipes at www.austria.info/us/activities/food-wine
23
Experience:
Wine Culture
In Austria’s wine regions and wine taverns, you get to know the zest
for life of the entire country and the special humor of the vintner.
If in wine there is truth, as the famous saying goes, what
would Austrian wine say about its country of origin? About
its creators, the vintners? And what about its consumers, the
many Austrians? Lebenslust, a zest for life — that’s the main
thing that connects people here. And the wine culture is an
expression of the entire country’s Lebenslust. You feel that
when you visit one of the many Heurigen (wine taverns).
“If you want to feel what it’s like to be an Austrian for a
moment, then going to a Heuriger is better than putting on
Lederhosen,” wrote satirist Heinrich Steinfest. It’s true. Just
as with the coffeehouses and Beisln (pubs), the Heurigen
are often cited as institutions of Austrian “Gemütlichkeit”.
It doesn’t matter whether you’re in Grinzing, the idyllic
Heurigen quarter in Vienna, or in the wine regions of Lower
Austria, Burgenland and Styria. The vintners here proudly serve
not only their wine but also typical housemade specialties.
They like to engage their guests in interesting conversation.
“Austrians have learned over the centuries how to open their
hearts to strangers,” said the cultural analyst Roland Girtler.
This applies especially to the vintners, whose humor is often
self-deprecating. You get the feeling that the vintners don’t
take themselves too seriously. Or they’re very adept at
suppressing everyday difficulties. By the way, the cliché
that vintners break into folk tunes actually occurs very rarely,
at least not spontaneously.
It’s much more common that the vintner, on a mild
summer evening, takes his guests into the depths of the
wine cellar, where they proudly discuss the “precious drops”
(that’s actually how they characterize the wine). Vintners are
particularly eloquent chroniclers of their own product and
their roots. You can see for yourself, for example, by standing
in one of the steep vineyards in the Wachau and gazing
downstream at the beautiful Danube valley, or hiking along
the idyllic wine trails in Southern Styria.
Perhaps then you’ll grasp the charm of the wine
tradition—and the Austrian zest for life.
Find more information at www.austria.info/us/activities/food-wine
24
25
PH OTO S W ie nTo ur i s m u s , Pe ter R ig a ud / D o na u N ie d er ö s te r re ic h, Le h ma n n / LOI S I U M , R o be r t H e rbst / AW M B
F U T U R I S T I C A R C H I T E C T U R E A L O N G S I D E M E D I E VA L H O U S E S – A N D A L L W I T H I N A F E W PA C E S O F E A C H OT H E R . T H AT ’ S G R A Z
GRAZ
Discovering Graz Word is out about the
city’s culinary and architectural delights.
The historic district is all tiny alleyways, quiet courtyards and
grand, pastel-colored houses – a polar opposite from the
more modern creations across the river. Around every corner
is another postcard-worthy scene, and another fascinating
nook to explore. Comfortable footwear is a godsend in this
walker’s paradise. All that strolling builds a healthy appetite,
and nowhere else is “Austria’s delicatessen” more apt.
Foodies from around the world flock to this gourmet capital
for its disproportionate number of high-end and innovative
26
dining options. Countless bars, coffeehouses, wine bars, inns
and restaurants invite you to sample regional delicacies made
with products from the nearby Styrian culinary regions. Not to
miss: the culinary event like the “Long Table” in August where
you will experience the vast culinary offer in a unique setting.
TOP TIP
S TAY O N E N I G H T F O R F R E E
Experience the cultural and
culinary life of Austria’s second
biggest city and enjoy its variety
of opera and classical music
festivals next to contemporary
art festivals and jazz concerts.
Stretch your weekend in Graz
and stay for three nights, but
pay for only two. Offer starts
from €94 per person in a
double room.
www.visitgraz.com/packages
packages@graztourismus.at
C O N TA C T
Graz Tourist Office
Herrengasse 16, 8010 Graz
T +43 316 8075
E info@graztourismus.at
W www.visitgraz.com
PH OTO S G ra z To ur is m us , We rn er K ru g , H a r r y S ch if fe r
Despite being Austria’s second-largest city, Graz has remained
relatively undiscovered as a holiday spot. That’s starting to
change now, thanks to its burgeoning renown as a culinary
destination. The southern city’s Mediterranean vibe and climate
provide not only fabulous food but also some of Europe’s most
inspired architecture. Cutting-edge modern design abounds,
as with the otherworldly Kunsthaus and its curved and blobby
exterior – against the sharp angular Medieval rooftops nearby,
the building is breathtaking. The city’s history of creativity and
inventiveness is built into the very foundation. Austria’s uncanny ability to merge modernity with tradition is on full display
in Graz. Just a few minutes’ walk from the Kunsthaus is the
UNESCO-listed historic Old Town.
D I S C O V E R A U S T R I A’ S C H A R M I N G W I N E R E G I O N S I N V I E N N A , L O W E R A U S T R I A , S T Y R I A A N D B U R G E N L A N D
A U S TR I A N W IN E RE GION S
Cultured Vines A wine tradition dating
back more than two millennia.
Among Oenophiles the world over, a certain truism has arisen
around Austrian wine: Small is beautiful. Compared to larger
countries, Austria’s wine production is hardly epic in scale.
As a result, winemakers have been free to focus on something
other than quantity: quality, tradition and variety. The entire
nation may be smaller than the state of Maine, but its wines
make it onto every critic’s list.
PH OTO S N TG, Mi ke R an z
Austria’s winemaking tradition dates back thousands of years,
and the legendary grapevines have grown in viticultural regions
that have been cultivated since Roman times.
Coupled with ideal geological and climatic elements, Austria’s
assorted grape varieties enjoy ideal conditions for making
authentic, distinctive wines with character and personality.
Nowhere else are wines so synonymous with a country’s
landscape, culture and daily life, from lively, light-bodied wines
to monumental, opulent whites, from charming and fruity vintages to full-bodied reds with long aging potential. And of course
a wide variety of elegant sweet wines rounds out any good list.
As critics often note, Austrian wines pair wonderfully with food.
This fact is owed largely to the nation’s vintners and producers,
who have long grasped the virtues of combining traditional
viticulture with modern vinification processes. The motto is,
“quality without compromise”– and the result has been a
success without exception.
The provinces of Lower Austria, Burgenland and Styria are
defined as distinct wine regions, and Vienna is the only
metropolitan city in the world to produce a substanial amount
of high-quality wines.
TOP TIP
C R E AT E Y O U R O W N T R I P
C O N TA C T
Discover Austrian wine,
Austrian Wine Marketing Board
from the sun-splashed
E info@austrianwine.com
vineyards to the cool
W www.austrianwine.com
cellars of every winemaker.
www.winetravelsinaustria.com
Create your individual
journey through regions
with an easy-to-use
online wine travel tool.
www.winetravelsinaustria.com
27
28
Close to
the Source
P H OTO Ö s te r re ic h We r bu ng , Pete r B urg s t a lle r
Hiking in the Alps is not only about going at your own pace,
but also about discovering the infinite freedom of life.
Up here, you get a sense of what summer in the
mountains is all about. It’s in the mountain pasture, with its
gentle meadows and grasslands bathed in the morning sun.
It’s in the wooden shingles of the alpine huts glimmering in
the sunlight, as a gentle breeze rustles the spruces and
joins the jingling cowbells. It’s in the steep mountain peaks
towering on the horizon.
In the Alps hiking is not only about going at your own
pace, but also feeling and sensing and hearing. Slow down,
take it all in. You’ll experience your surroundings that much more
intensely, memorably. This journey of discovery across awesome
alpine hiking trails reveals so much of the history and culture
of the country. The alpine trails are an expression of Austria as
a meeting point of different cultures. Early on, thanks to these
trails connecting villages, a lively exchange of alpine folk culture
could take place and give rise to many traditions, customs and
festivals that locals cherish and celebrate today. You experience
all that when you meet up with friendly farmers, who bake their
own rye bread on a walled hearth in the backyard — just
as it was done 20,000 years ago in the Alps. A fascinating
experience. You can’t help but feel the zest for life that is
so deeply rooted here.
Later, when your innkeeper serves homemade alpine
cheese with the freshly baked bread, while volunteering stories
about life in the Alps, you watch the sun go down on a fiery red
horizon — then even you, the guest, will feel very close to the
origin of this special place.
See our walking and hiking guide here
29
T H E A R L B E R G , A U S T R I A’ S L A R G E S T C O N T I G U O U S S K I A R E A
A R L BE R G
The Cradle of Alpine Skiing Its reputation is
legendary. The name stands for passion.
Thanks to four new lift systems opening in December 2016,
it will be Austria’s largest contiguous ski area. Skiers can
now reach all resorts at the Arlberg on skis.
THE ULTIMATE DEEP SNOW PARADISE
Off-piste skiing is embedded in the DNA of the locals and
worldwide fans, like no other winter destination. A fascination
that seems to be highly infectious. Anyone who has experienced a deep snow ride from Schindlergrat or “Mehlsack“,
rapidly understands what it means to be part of this special
backcountry community.
TOP TIP
ARLBERG LIFT TICKET
The Arlberg lift ticket is the
non-plus-ultra emblem for
incomparable skiing fun
in all five towns on the
Arlberg with 87 cable cars
and lifts199 miles/304 km
of marked ski runs 120
miles/200 km of open
freeride-terrain
Airports: Innsbruck 1 hour by car, Zurich 2.5 hours by car
or Munich 3 hours by car.
30
C O N TA C T
St. Anton am Arlberg
St. Christoph am Arlberg
T +43 5446 2269 0
E info@stantonamarlberg.com
W www.stantonamarlberg.com
Lech Zürs am Arlberg
T +43 5583 2161 0
E info@lech-zuers.at
W www.lechzuers.com
Stuben am Arlberg
T +43 5582 399
E info@stuben-arlberg.at
W www.stuben-arlberg.at
P H OTOS S e p p Ma l la u n, Ch ri s to p h S c hö c h
There is hardly another landscape throughout the Alps which
is as highly varied, relentlessly challenging and enticingly
charming at one and same time. The Arlberg is a hallmark
and synonym for one of the world’s best skiing regions with
its five destinations: Lech, Zürs, Stuben, St. Christoph and
St. Anton am Arlberg.
Yearning for a journey through Austria?
Let us inspire you.
Looking for assistance planning
your trip to Austria? Our Austria
Experts are here to help.
Travel Information Center
P H OTO T V B St . A nto n a m Ar lb e rg , J o s ef Ma l la un
@ info@austria.info
www
austria.info/journeys
facebook.com/austriatravelinfo
steller.co/visitaustria
twitter.com/austriatravel
youtube.com/austria
instagram.com/visitaustria
pinterest.com/austriatravel
31

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