Untitled - Longines Masters

GUCCI PARIS MASTERS 2014
PRESS KIT
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TABLE OF CONTENTS
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6th EDITION OF THE GUCCI PARIS MASTERS, A
TRIED AND TESTED CONCEPT
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AN EVENT BY GUCCI
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INTERVIEW WITH
THE GUCCI AMBASSADORS
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SPORT ON THE AGENDA
The Masters: a showcase of excellence
Competition Program
TV Broadcasts
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ON THE FRINGE OF THE COMPETITIONS
Charity: the Gucci Paris Masters supports AMADE Mondiale
Culture: contemporary Art with Opera Gallery
Gastronomy: Yves Mattagne’s Michelin-starred dinners
Gala Evening: La Nuit des Masters
Children: young competitors in the ring
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WHO’S WHO
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THE PARTNERS
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25
KEY FIGURES
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PRACTICAL INFORMATION
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As Creative Director of Gucci, I have the privilege of working
for a fashion house that for nearly a century has been
involved with the equestrian world. Ever since Guccio Gucci
founded his company in 1921 in Florence, horse riding has
often inspired the motifs and symbols of our designs: Gucci’s
green-red-green stripe, taken from a horse’s girth strap, and
the famous Gucci horsebit are now recognised the world
over as signatures of the House and iconic fashion details.
Christophe Ameeuw, CEO EEM World
In sporting terms, 2014 has been an incredible year for equestrian sports fans with the organisation
of the World Equestrian Games in Normandy and the silver medals won by the French show jumping
team. It has also been the year that Christophe Ameeuw, founder and creator the Masters Grand Slam
Indoor, has succeeded in establishing its unique concept on three continents across the world.
The Gucci Paris Masters, created in 2009, now shares the limelight with the Longines Hong-Kong
Masters (since 2013), and since September, the Longines Los Angeles Masters: three leading events
which now occupy key positions on the world sporting calendar.
“The concept of Masters Grand Slam Indoor is based around four days of high-level sport and
shows, with the world’s best show jumping riders and horses competing for a million dollars of prize
money. Since the creation of the Gucci Paris Masters our aim has always been to put our sport in the
international spotlight and create a unique meeting place for equestrian enthusiasts, opinion leaders,
celebrities, decision-makers and the general public. All of them come together in a glamorous and
festive environment which offers the best of show jumping, gastronomy, art and entertainment, in the
presence of the most prestigious international brands, without forgetting our partnerships with many
charitable organisations.”
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For this 6th edition of the Gucci Paris Masters, the teams of EEM World have created a programme
full of surprises. La Nuit des Masters (Thursday 4th December, 8pm) will officially launch the festivities,
with a tribute to our French show jumping medallists at the 2014 WEG and an equestrian show staged
by renowned artist Antonio Giarola. Sport will punctuate the days from Friday to Sunday, with key
competitions daily for the world elite: the Longines Speed Challenge (Friday 5th December, 10pm),
the Battle of the Sexes Longines (Saturday 6th December, 8pm) and the Gucci Grand Prix (Sunday 7th
December, 3pm). Festive, amusing and colourful, the charity class, Style and Competition for AMADE
(Saturday 6th December, 10.15pm), is always a favourite for the public who will cheer on the ten or
so Pro-Am teams lead by Charlotte Casiraghi… The Gucci Paris Masters should once again offer its
50,000 spectators exciting moments.
AN EVENT
BY GUCCI
6th EDITION OF
THE GUCCI PARIS MASTERS,A
TRIED AND TESTED CONCEPT
It is my pleasure to welcome you once again to the Gucci
Masters. Gucci is extremely pleased to be sponsoring this
annual European Grand Slam event for the sixth consecutive
year.
As ever, this year we can look forward to some truly
exceptional events, like The Battle of the Sexes, where top
female and male riders compete against one another on
equal terms, and the Style and Competition Challenge,
which benefits HRH Princess Caroline of Hanover’s
AMADE Mondiale children’s charity (for this, national and
international equestrians and celebrities join forces to ride
in costume). Then, of course, we have the highlight of the
three-day Gucci Paris Masters, the Gucci Grand Prix, when
I will be cheering on Edwina Tops-Alexander and Jessica
Springsteen, our talented ambassadors, who will both be
wearing their Gucci colours with pride.
Gucci’s founder, Guccio Gucci, had a genuine fascination
with the equestrian world, recognising the excitement it
stimulates and its historical, noble spirit. As the Creative
Director at Gucci today, I frequently draw on the authentic
heritage of the House, which lies at the root of its timeless
appeal, and equestrianism is certainly a large part of the
story.
So, I speak not only for myself, but also for the House
of Gucci, when I say welcome to the 2014 Gucci Paris
Masters. I do hope you enjoy this very special event.
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Frida Giannini, Gucci Creative Director
In 2001 Charlotte Casiraghi joined the team of the 1976 Olympic Team Champion,
Marcel Rozier. Successively coached by his sons, Philippe and Thierry, who are
also international riders, the young woman began competing in junior competitions
and then went on to amateur level. An experienced rider and a Gucci ambassador,
Charlotte Casiraghi is seasoned rider at the Gucci Paris Masters.
You are the face of Gucci’s new line of cosmetics: how did this new collaboration
come about ?
Charlotte Casiraghi : Frida Giannini, Gucci, and I have developed a very strong
working relationship and a bond over the years, which has grown stronger over time.
Our relationship began through a common passion for riding and Gucci’s iconic
products. I am now very proud to extend this collaboration and it is an honour to be
associated with the creation of this new line of cosmetics which is a very important
project in the brand’s history.
INTERVIEW WITH THE
GUCCI AMBASSADORS
Four ambassadors will be competing wearing Gucci’s colours: all four are leading
figures and prominent riders. Charlotte Casiraghi and Australia’s Edwina TopsAlexander were the first female riders to represent the Florentine brand in competitions.
Last year, they were joined by America’s Jessica Springsteen and French actor
Guillaume Canet.
Interviews...
Edwina Tops-Alexander has been competing on the
international circuit for fifteen years. She was the first
woman to win the Zurich Grand Prix in 2008 and in
2009 she was the first woman to feature in the World
Top 10. The Australian, who shines at the highest level,
notched up victories with her loyal Itôt du Chateau and
won the Global Champions Tour in both 2011 and
2012. She became ambassador for the Italian brand
Gucci at the same time. With several top horses at her
disposal such as Guccio, Old Chap Tame, and Ego Van
Orti, Edwina Tops-Alexander is a formidable competitor.
As part of the Gucci Team, you participate in a number of competitions. Are you also
involved in other areas of the sport ?
Charlotte Casiraghi : I have to train a lot to be able to compete in these high-level
competitions with the Gucci Team. I am the honorary president of the Monaco Show
Jumping competition which is obviously very dear to my heart. I try to improve the
event every year and I am involved in its organisation. I created a Pro-Am event there
where amateur and professional riders compete together. For the Gucci Paris Masters,
this Pro-Am «Style and Competition» class created five years ago raises fund for the
humanitarian charity «AMADE» presided over by my mother. This year once again,
this competition full of surprises will combine equestrian sport and humanitarian efforts,
a fundamental commitment that we share with Gucci. I am delighted that the concept
was also a huge success at the Los Angeles Masters with the «Agassi Foundation for
Education».
Charlotte Casiraghi
competing in the Invitational Trophy (CSI*)
How do you combine elegance and performance in
your sport on a daily basis ?
Edwina Tops-Alexander (AUS)
competing in the Masters (CSI5*)
Edwina Tops-Alexander : «I think it has just become a
routine and that it is especially important for sportswomen
to stay feminine. Show jumping is a very elegant sport
and luckily, as I am sponsored by Gucci, the collection
created by Frida Giannini adds to that elegance while
maintaining the sporting side. I think that when you feel
good, it enhances your appearance.
Are you involved in Gucci’s equestrian collection ?
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Edwina Tops-Alexander : Yes and I love it.
I have always been interested in fashion and I have
always dreamed of becoming a fashion designer or
stylist. I had this amazing opportunity to combine my
career as a rider with the creation of my Gucci collection
with Frida. We were very careful in the selection of
technical materials which were essential to me as an
athlete and we combined them to create an elegant
summer and winter collection. I need to feel comfortable
in my clothes when I ride and this collection enhances
the elegance of the sport and of fashion.
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An actor, writer, and director, Guillaume Canet is one of the most popular public
figures of his generation in France. The filming of «Jappeloup» gave the French
actor a taste for competitions and he went back to the show grounds he had left to
follow his acting career. After a season of 1 star international competitions, he is
now competing in CSI 2* competitions in major French events.
As the only male ambassador on the Team, how did your collaboration with Gucci
come about ?
Jessica Springsteen grew up in New Jersey among the
horses of the family ranch in Colt’s Neck. Jessica owes
her love of horses and riding more to her mother, Patti
Scialfa, than her father, Bruce Springsteen. The young
women has been riding since she was five years old
and has never ceased to progress in her sport, dividing
her time between Jersey and Wellington (Florida).
2012 was decisive for the rider who competed in CSI
5* events. «Long listed» on the US team for the London
Olympics, she also entered the Global Champions
Tour with Vornado. The gifted and talented rider has
now acquired Vindicat, the Olympic team champion
with Great Britain’s Peter Charles. This is one more
step towards accomplishing her dream of representing
the U.S.A. at the Olympics.
Guillaume Canet : «My collaboration with Gucci began at the 2012 Gucci Paris
Masters. I met the Gucci teams including Robert Triefus, Marketing Director for
Gucci, and Frida Giannini, Creative Director, there. We had already met once
before at the Rome Film Festival where we talked about my desire to get back in
the saddle and go back to competing. It was after that Gucci Paris Masters that we
began working together. I am delighted about this as, in addition to the pride of
riding wearing Gucci’s colours and being a part of its Team, I really like the people
with whom I am working and there is a great ambiance !
You started competing again in 2013. How would you sum up your first season of
competitions ?
Guillaume Canet : I had not ridden for about twenty years and this return coincided
with my need to take a break in my acting career. So I decided to devote much
more time to competitions. This season has been intense because I took part in a
lot of competitions and thanks to Gucci’s support I was even able to compete in
some wonderful shows. I am really pleased with my year as I won many classes
with some really good performances and placements in 1m40 or 1m45 Grand
Prix, given that I began the season jumping at 1m10. I am really pleased with my
progress and obviously my horses have played a major part in this achievement. I
enjoy riding competitively and it has helped me to have a balanced lifestyle. I hope
to continue for as long as possible and at the highest level possible.
As a high-level rider, what is a typical day for you
when you are not competing ?
Jessica Springsteen : «Well, it depends on the day. I
have different options. This autumn, I will be finishing
my degree in Art and Media in New York. During the
week, I am at university and at the weekends I go home
to New Jersey where I ride my horses and prepare them
for our next competition. I am pretty busy, especially if
you include the shows. I will be able to devote all my
time to my riding career once I graduate in December.
How do you combine elegance and performance in
your sport ?
Jessica Springsteen : When I started riding a long time
ago, my coaches passed on certain principles that I
still try to uphold such as arriving for your lessons early
with your boots polished, shirt tucked in, hair neatly
done, a positive and ready to learn attitude. Good
conduct and style are a mark of respect of the sport,
your coach, and yourself. This includes your horses
which should be groomed and ready and paying close
attention during your lessons. These elements, added
to a beautifully presented horse and rider, embody the
equestrian ideal and facilitate performance!
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Jessica Springsteen (USA)
competing in the Masters (CSI5*)
Guillaume Canet
competing in the Prestige Trophy (CSI2*)
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SPORT ON THE AGENDA
The Gucci Paris Masters is four intense days of sport and emotions; four days of confrontations
bringing together the discipline’s greatest champions, riders and horses, with a total of one
million dollars in prize money.
The Masters : a showcase of excellence
Among the exceptional riders competing, France’s Patrice Delaveau, World individual and
team silver medallist, is a loyal competitor of this Parisian event.
With its luxury setting, exceptional athletes and sporting conditions, and top-of-the-range services, the
Gucci Paris Masters, a CSI5* event, is, without a doubt, the «place to be» at the end of this year.
Among the many 5 star competitions held all over the world, you
never miss the Gucci Paris Masters. How do you manage it ?
Patrice Delaveau : «It is true that we are spoilt for choice and the
sports programme of each horse needs to be considered when
choosing competitions. You have to be reasonable otherwise
you end up doing too much. For me, the Gucci Paris Masters is
ideal: we are supported by an enthusiastic public and it is just two
hours’ drive from home.
Do the Masters Grand Slam Indoor events require special horses ?
Patrice Delaveau : The horses need to be used to indoor
competitions and travel well as the trips to Hong Kong or Los
Angeles are very long and they need to stay calm and not hurt
themselves during the journey. With time, our top horses have
become used to travelling far. It is probably more tiring for the
grooms.
You competed in the Longines Los Angeles Masters. How did
your horses cope with the journey to America ?
Patrice Delaveau : I do not think the horses were affected by
jet lag. Horses sleep a lot but for short periods of time, half an
hour here, half an hour there, and they generally sleep standing
up. However, what can affect them is a change in feeding time.
That is why I prefer competitions in France like the Gucci Paris
Masters. Coming to Villepinte does not require as much travelling
and it is a real pleasure to compete in front of the home crowd.
Five stars is the highest level of international competition in show jumping and it is also the guarantee
of seeing the discipline’s stars at their best.
Known as the «Masters», the six CSI5* classes of the Gucci Paris Masters are reserved for the forty best
riders in the world including :
Scott Brash (GBR)
olympic team champion and current World no. 1
Ludger Beerbaum (GER)
multi-medallist and World no. 2
Kent Farrington (USA)
team bronze medallist at the WEG and World no. 4
Kevin Staut (FRA)
world team silver medallist and World no. 5
Patrice Delaveau (FRA)
world individual and team silver medallist and World no. 6
Daniel Deusser (GER)
winner of the World Cup Final and World no. 7
Maikel van der Vleuten (NED)
world team champion and World no. 9
Steve Guerdat (SWI)
olympic champion and World no. 11
Rolf-Göran Bengtsson (SWE)
2008 olympic individual silver medallist and World no. 13
Patrice Delaveau
competing in the Masters (CSI5*)
Pénélope Leprévost (FRA)
world team silver medallist and World no. 12
Roger Yves Bost (FRA)
current European champion
Meredith Michaels Beerbaum (GER)
multi-medallist and the only women to have been World no. 1 in the FEI ranking
Georgina Bloomberg (USA)
a member of the American team which won the Nations Cup in Gijón and third in the Grand Prix
at the Longines Los Angeles Masters
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* as of November FEI Longines Global Ranking
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The Masters’ Highlights
The Longines Speed Challenge : Friday 5th December, 10pm
Created in 2010 by EEM World, this competition
requires perfect mastery of time and infinite
precision, which are two key values of the
Swiss watchmaking brand Longines, the Official
Timekeeper of the Masters Grand Slam Indoor
and an enthusiast of equestrian sport since
1878.
In this competition with prize money amounting to
100,000 euros, competitors must try to achieve
the fastest time without incurring any jumping
faults: any rail knocked down adds two seconds
to the rider’s time. Times are displayed in realtime for spectators and the best time is used as a
reference for the following competitors. Precision
and speed are therefore required to win.
WINNERS’ LIST
2010
2011
2012
2013
Roger Yves Bost (FRA) / Jovis de Ravel
Philippe Rozier (FRA) / Idéal du Roy
Roger Yves Bost (FRA) / Castles Forbes Cosma
Scott Brash (GBR) / Bon Ami
The Longines Battle of the Sexes : Saturday 6th December, 8pm
With prize money amounting to 100,000 euros,
this class is exclusive to the Gucci Paris Masters.
Ten female riders compete against ten male
riders in a two-round competition where only the
ten best riders will qualify for the second round.
WINNERS’ LIST
2010
2011
2012
2013
Rolf-Göran Bengtsson (SUE) / Quintero La Silla
Rolf-Göran Bengtsson (SUE) / Quintero La Silla
Christian Ahlmann (GER) / Lorena
Scott Brash (GBR) / Bon Ami
The Gucci Grand Prix : Sunday 7th December, 3pm
The Gucci Grand Prix, reserved for the 40 best
horse and rider combinations of the competition,
is a Table A against the clock, over fences
measuring 1m60 in height on average, followed
by a jump-off where the winners will be those
with the least penalties and the fastest time. In
this class, which is the highlight of the Gucci
Paris Masters with prize money amounting to
350,000 euros, only the big names in the show
jumping world can hope to win.
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WINNERS’ LIST
2009
2010
2011
2012
2013
Jos Lansink (BEL) / Valentina Van’t Heike
Marco Kutscher (GER) / Cash 63
Pénélope Leprevost (FRA) / Mylord Carthago*HN
Marc Houtzager (NED) / Sterrehof’s Tamino
Kevin Staut (FRA) / Silvana*HDC
On the fringe of the six Masters classes, the public will also be able to appreciate the performances
of professional riders with their up and coming horses and elite amateur riders competing in the
Prestige Trophy (CSI2*) and the Invitational Trophy (CSI1*). Alongside the world’s best, there will
also be personalities who love show jumping and who are always present at the Gucci Paris
Masters, such as: Charlotte Casiraghi, Louise Rochefort, Jennifer Gates, Benjamin Castaldi, Julien
Courbet and Guillaume Canet who are delighted to be competing in high-level conditions.
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Electra Niarchos, the granddaughter of the Greek shipping magnate, Stavros Niarchos, nicknamed
«The Golden Greek”, is an avid horsewoman who inherited this passion from her grandfather who
founded of horse racing stable. At just 19 years old, the young woman is already competing in one
star international shows. She will be competing in the Invitational Trophy at the Gucci Paris Masters.
When did you begin to ride ?
Electra Niarchos : I started riding when I was four. I rode one of my family’s ponies. Her
name was Shrimp. I have always loved horses and riding but I started to take it more
seriously when I was a bit older.
How old were you when you started competing ?
Electra Niarchos : I took part in pony competitions for about a year and a half before
moving on to horses when I was fourteen. That is when I started training with Thierry
Rozier. I was sixteen when I did my first competition with him so I would say that I have
really been doing competitions for about three and a half years !
How many horses do you ride ?
Electra Niarchos : At the moment, I ride three mares: Lilli Marlen, Up and Down By
Wisbecq and Venezia d’Ecaussines.
Could you briefly tell us about them ?
Electra Niarchos : I have had Lilli the longest. She taught me everything. She is a lady and
she knows it. I ride Up and Down in big classes. She is solid, nothing gets to her, and all
she thinks about is food! Venezia is the strongest and youngest of the three. She is sensitive
and has lots of character.
COMPETITION PROGRAM
THURSDAY 4TH DECEMBER 2014
TIME
CATEGORY
EVENT
HEIGHT (M)
08:00 AM
Prestige Trophy
2 Phases
1,35
4 500
10:30 AM
Invitational Trophy
2 Phases time differed
1,15
In Kind
11:45 AM
Invitational Trophy
2 Phases time differed
1,25
In Kind
01:45 PM
Masters
Warming up
1,45
03:30 PM
Prestige Trophy
Table A against the clock
1,45
6 000
05:45 PM
Masters
Table A against the clock
1,45
8 000
08:00 PM
Gala - Show
La Nuit des Masters
PRIZE (€)
FRIDAY 5TH DECEMBER 2014
TIME
CATEGORY
EVENT
HEIGHT (M)
09:15 AM
Invitational Trophy
Prix Masters Grand Slam - Table A against the clock
1,15
In Kind
10:30 AM
Invitational Trophy
Prix Masters Grand Slam - Table A against the clock
1,25
In Kind
12:45 PM
Prestige Trophy
Prix Desk Paris - Accumalator & joker
1,35
5 000
03:15 PM
Prestige Trophy
Prix Laiterie de Montaigu - Table A with jump-off
1,45
24 000
06:30 PM
Masters
Prix GDE - Table A with jump-off
1,55
60 500
10:00 PM
Masters
Longines Speed Challenge
1,45
100 000
PRIZE (€)
Which ones will you be riding at the Gucci Paris Masters ?
Electra Niarchos : Lilli Marlen and Up and Down.
SATURDAY 6TH DECEMBER 2014
Are you considering becoming a professional rider ?
TIME
CATEGORY
EVENT
Electra Niarchos : My life revolves around horses and I spend all my time with them but
that is just because I love riding.
09:30 AM
Prestige Trophy
Prix Hyatt - Table A against the clock
1,35
5 000
11:45 AM
Masters
Prix Salon du Cheval - Ceneca - Table A with jump-off
1,50
24 000
02:15 PM
Masters + Prestige Trophy
Prix Le Figaro - Table A against the clock
1,45
24 000
05:15 PM
Invitational Trophy
Prix Airbus Group - Table A against the clock
1,15
In Kind
08:00 PM
Masters
Battle of the Sexes Longines - Table A with jump-off
1,55
100 000
10:15 PM
Pro-Am
Style & Competition for Amade
1,30 / 1,20
Electra Niarchos
competing in the Invitational Trophy (CSI*)
HEIGHT (M)
PRIZE (€)
In Kind
* Schedule subject to change
© Original trial, property of European Equestrian Masters, FEI registered
Electra Niarchos: a true horse lover
SUNDAY 7TH DECEMBER 2014
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TIME
CATEGORY
EVENT
HEIGHT (M)
09:00 AM
Invitational Trophy
Écuries d’Écaussinnes Grand Prix
1,25
In Kind
11:30 AM
Prestige Trophy
Land Rover Grand Prix
1,45
24 000
01:45 PM
Show
Pony Race
03:00 PM
Masters
Gucci Grand Prix
1,60
350 000
PRIZE (€)
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Eurosport France
Friday, December 5th : Longines Speed Challenge - Live - 22h00
Saturday, December 6th : Guerre des Sexes Longines - Delayed - 21h45
Monday, December 8th : Gucci Grand Prix - Delayed - 13h30
Equidia Life
Friday, December 5th : Longines Speed Challenge - Delayed - 23h15
Saturday, December 6th : Guerre des Sexes Longines - Live - 20h00
Saturday, December 6th : Style & Competition for AMADE - Live - 22h15
Sunday, December 7th : Gucci Grand Prix - Live - 15h
Eurosport International (54 countries)
Friday, December 5 : Longines Speed Challenge - Live - 22h00
th
Saturday, December 6th : Guerre des Sexes Longines - Delayed - 21h45
Monday, December 8 : Gucci Grand Prix - Delayed - 13h30
th
Eurosport 2
Sunday, December 7th : Gucci Grand Prix - Delayed - 20h30
British Eurosport
Friday, December 5th : Longines Speed Challenge - Live - 22h00
Saturday, December 6th : Guerre des Sexes Longines - Delayed - 21h45
Sunday, December 7th : Gucci Grand Prix - Delayed - 22h45
ON THE FRINGE OF THE COMPETITIONS
TV BROADCASTS
CHARITY : the Gucci Paris Masters supports AMADE Mondiale
The Style and Competition For AMADE class: Saturday 6th December, 10.15pm
Founded in 1963 by Princess Grace of Monaco, AMADE Mondiale is today presided over
by HRH Princess Caroline of Hanover. It is a non-governmental, non-profit organisation
created to promote and protect the rights of the world’s most vulnerable children.
«Although children are the cornerstone of our society and the centre of our concerns,
it is ironic how they seem to be in more danger now than ever before. As President of
AMADE for almost twenty years, I remain convinced of the importance of adapting to the
new challenges and threats that weigh on our most vulnerable children: disease, illiteracy,
sexual exploitation, and violence, which is sometimes more psychological than physical.
It is important to develop appropriate solutions to really make a difference in the field for
those who need our support the most». HRH Princess Caroline of Hanover.
Although AMADE intervenes when the rights of children are violated, it also conducts
humanitarian programmes in partnership with various bodies.
More information on: www.amade-mondiale.org
Gucci and EEM World have supported AMADE Mondiale since 2009 by including a
unique and original event in the Gucci Paris Masters’ sports programme. Created by
Charlotte Casiraghi, the Style & Competition for AMADE, which involves both personalities
and top riders, has become a highlight of the event. Combining sport, elegance, and
fund raising, this competition, which is particularly popular with spectators, helps collect
funds for AMADE Mondiale to allow it to continue to support its various humanitarian
programmes.
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Sponsored by companies, ten teams (one rider from the Masters and one rider from the
Invitational Trophy) jump over a course against the clock. Teams can choose to jump jokers
to improve their time or, on the contrary, add penalties to it in case of rails which are
knocked down. Each team competes in fancy-dress to the music of its choice before a
jury of personalities which will include Estelle Lefébure, the model and actress, this year.
In 2013, the generosity of the riders and sponsoring companies resulted in a donation of
180,000 euros being made to AMADE Mondiale.
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CULTURE : contemporary Art with the Opera Gallery
GASTRONOMY : Yves Mattagne’s Michelin-starred dinners
This year, culture will have pride of place at the Prestige
Village through a masterful exhibition of contemporary
works presented by the Opera Gallery.
As is the case every year, the Masters Club offers a once-in-a-lifetime experience at the heart of the
action: Michelin-starred lunches and dinners served along side the main competition ring. The Masters
Club’s priviledged guests will witness both the show and sporting prowess while savouring the refined
and inventive cuisine by two-starred Michelin Belgian Chef Yves Mattagne and his team accompany
the Masters Grand Slam Indoor around the world in Hong Kong, Los Angeles and Paris and offer this
unique expertise to audience and guests on three continents. Interview.
More than a just an invitation to discover art, EEM
World has established a fruitful partnership with the
internationally renowned gallery and while some works
have been transported to each of the Masters Grand
Slam Indoor events, others have been selected according
to the host countries and cities.
How did you begin working with Christophe Ameeuw ?
Yves Mattagne : «It all began when we met in Brussels. Christophe
Ameeuw was a regular guest at my restaurant, the Sea Grill, and
was already a connoisseur of my cuisine. He offered me the
challenge of take over the cuisine of his event in Brussels. I liked
the idea and accepted. That is how it all began. He then went on
to Paris to organise the Gucci Paris Masters and I followed him
there and then on to Hong Kong and Los Angeles. Over the years,
our partnership turned into a friendship.
The three works that are part of the Masters Grand Slam
Indoor travelling collection have already won over the
Chinese and American public.
One cannot fail to admire Scottish sculptor David Mach’s
impressive 4 metre-high piece “Stallion”, created entirely
out of coat hangers. The public will almost certainly
contemplate French artist Pierre Matter’s incredible 2.6
meter «Cheval Mecachrome», a horse’s head made
entirely out of parts of a Formula 1 engine. Lastly, they
will be able to appreciate the beauty and strength of
French sculptor Richard Orlinski’s «Cheval Cabré».
In addition to these flagship sculptures, no less than
33 prestigious works by 25 artists have been specially
selected to be exhibited at the Gucci Paris Masters:
Alexis Paul, Arietti, Fernando Botero, André Brasilier,
Bernard Buffet, Lita Cabellut, Alexandre Calder,
Umberto Ciceri, Mauro Corda, Nick Gentry, Gully,
David LaChapelle, Tianbing Li, Umberto Mariani, Mr
Brainwash, Noart, Hwang Ran, Gérard Rancinan, JeanPierre Roc-Roussey, Alain Rodier, Seen, Antonio Ségui,
Ho Terry, Victor Visarely and Andy Warhol.
20
Is it a real challenge to cook for these prestigious events where
there are a lot of guests ?
Yves Mattagne
With the expertise and skills
he acquired in renowned
kitchens such as that of the
Hilton International in Gatwick,
The Orangerie, and of Jacques
Le Divellec, etc., the Belgian
Chef took over the Sea Grill in
Brussels, where the quality of
his cuisine has been awarded
two Michelin stars. In addition
to the Sea Grill, Yves Mattagne
has opened Yu Me (Asian fusion
lounge and chic brasserie) in
Brussels and has helped open
a number of restaurants all
over the world such as The
Avenue at the Peninsula Hotel
in Chicago, The Barsu at the
Sheraton Hotel in Bangkok,
L’Océan in Bordeaux, The Lan
Club in Shanghai …
Yves Mattagne : Yes. There is the same stress and pressure as in
a restaurant. Every year, I need to create seven different menus
for 1000 people for each service. I work closely with the Parisian
caterer, Fleur de Mets. I prepare all the dishes and tasting sessions
are carried out each time as the Gucci team wishes to try them all.
Then, two of my chefs arrive on site a week before to purchase
the last food items and supervise the preparation. I arrive the day
before the competition starts and I stay until the end because I
think that if your name is on the menu you must be there.
What type of cuisine do you serve ?
Yves Mattagne : An international cuisine based on light dishes.
If I propose Asian dishes, I mix them with my Franco-Belgian
cuisine. For example, in Hong Kong, I add an Asian touch by
adding coconut milk to my lobster bisque. The base is the same
but I change the side dishes. This depends on the local produce
available in Paris, Hong Kong, or Los Angeles. I try to satisfy and
surprise the guests who I am beginning to know well.
Is everything already organised for the next Gucci Paris Masters ?
Yves Mattagne : Yes, at last! We are ready for our guests !
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La Nuit des Masters:
Thursday 4th December from 8pm
For the opening of its sixth edition, the Gucci Paris Masters unrolls its red carpet during a gala
evening where sport and entertainment will take the centre stage! The public, the partners, the media,
personalities, riders and all fans are invited to this gala evening during which a tribute will be paid
to the show jumping French medallists at the 2014 World Equestrian Games. Directed by Antonio
Giarola, La Nuit des Masters will showcase an hour of equestrian numbers performed by renowned
artists. After the show, the Prestige Village of the Gucci Paris Masters will open its doors for a live
concert followed by Jérémie Charlier’s DJ set. This will be a unique opportunity to live or relive the
highlights of this exceptional equestrian year which is ending on a high note with the Gucci Paris
Masters.
WHO’S WHO
GALA EVENING
Creator & Organiser of the
Masters Grand Slam Indoor
Christophe Ameeuw
GUCCI PARIS MASTERS
Organisation
EEM World – www.eemworld.com
Ground jury
Gilles PERRIERE
Sylvie NAVET
Benoît RAYNAUD
Foreign judge
CHILDREN : young competitors in the ring
Treasure hunt :
Friday 5th December in the afternoon
and Saturday 6th December in the
Prestige Village
Mary K. B. Binks
Course Designer
Luc MUSETTE
Chief Steward
Gérard LONGIS
This year children will be able to discover the
world of equestrian sport through a fun and
interactive treasure hunt.
This is an essential mission because if they fail,
none of the Gucci Paris Masters competitions
will be held and the horses will remain in their
boxes !
Speakers
Based on a police investigation, the children
will try to find the Gucci Trophy that will be
awarded to the winner of the Grand Prix, in
addition to all the prize money, as both have
been stolen. Armed with an investigation pack,
they will set off to become budding detectives…
Michel DEVOS
Marc MAURY
Matt MILLEN
Philippe LEJEUNE Jr.
FEI Veterinarian
Treating Veterinarian
Vincent GOUDIN
Farrier
Pony race :
Sunday 7th December, 1.45pm
Thomas LEMAITRE
Ten young budding riders, between the ages of 8
and 12, will compete in a Shetland pony race, in the
main competition ring. This festive race, organised in
association with the Haras de Jardy, will be held just
before the Gucci Grand Prix.
22
23
Official Timekeeper
Longines
Charity
Amade
Official Partners
Airbus Group
Ceneca
Dassault
Euroasia
GDE
Hyatt
Laiterie de Montaigu
Land Rover
Opéra Gallery
Media Partners
Gucci
Lalique
Longines
Charity
Amade
Art & Design
Catherine Thiry
Galerie Duret
Opéra Gallery
Richard Orlinski
Ronny Paesbrugghe
Aviation, vehicles
Airbus Group
Land Rover
Equestrian fashion & equipment
Fonds Eperon
Bruno Delgrange
Butet
CWD
Dada Sport
Dy’on
Horse Pilot
Kingsland
Lambey
Le Sabotier
Parlanti
Party of 2
Sans Faute
Silver Crown
Cleanbox
Reverdy
Toubin & Clément
Official Suppliers
Gastronomy & Catering
Air France Magazine
Cheval Magazine
Equestrio
Gala
L’Equipe
Le Figaro
Taste of life
Wall Street Journal
TV Partners
Equidia Life
Eurosport
Institutional Partner
24
Luxury
Antoine Moueix
Artemide
Ateliers Yves Mattagne
Beck+Heun
Carlson Wagonlit Travel
Champagne Barons de Rothschild
Cleanbox
Desk Paris
Evian
Feel Green
Fleur de Mets
Haras de Jardy
Lalique
PRG
Van Stokkum
Visu
Travel Partner
Carlson Wagonlit Travel
KEY FIGURES
Gucci
THE EXHIBITORS
THE PARTNERS
Title Sponsor
300 horses
12 ponies
130 riders
14 nationalities
150 grooms
1,200 hours of set-up
1,800 bales of shavings
600 bales of hay
160 horse trucks
98 tonnes of equipment
5,000 bottles of champagne
9,000 scallops
550 million households reached in 120 countries
50,000 visitors
1,000,000 dollars of prize money
1 Michelin-starred chef, 3 chefs and 10 cooks in the Masters Club
Ladurée
Planet Sushi
Terroirs et Médailles
Media
Cheval Magazine
Wines and Champagnes
Antoine Moueix
Champagne Barons de Rothschild
Travel
Voyages Confidentiels
25
Paris Nord-Villepinte
95970 Roissy Charles de Gaulle Cedex
PLAN
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands.
With
a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures
and distributes highly desirable products such as leather goods (handbags, small leather
goods, and luggage), shoes, ready- to-wear, silks, timepieces and fine jewellery. Eyewear
and fragrances are manufactured an distributed under license by global industry leaders
in these two sectors.
Gucci products are sold exclusively through a network of directly
operated boutiques (485 as of September 2014) and through e-commerce, as a valuable
complementary business channel. Gucci products are also distributed through a small
number of franchises, and selected department and specialty stores. Gucci is part of the
Kering Group, a world leader in apparel and accessories, which develops an ensemble of
powerful Luxury and Sport & Lifestyle brands.
ABOUT GUCCI
PRACTICAL INFORMATION
Parc des Expositions
For more information about Gucci, please visit www.gucci.com.
PLAN OF HALL 5B
GUCCI MASTERS CLUB
BUREAU
DE PRESSE
SALON
VIP
ESPACE CONFÉRENCE
EXPOSANTS
EXPOSANTS
PETIT
PADDOCK
ÉCURIES
PISTE
TRIBUNE
PREMIUM
TRIBUNE
FLAMBEAU
SMALL
PADDOCK
PADDOCK
EXPOSANTS
INFO
ÉCURIES
SALON
EXPOSANTS
RY
JU
SS
TRIBUNE
JAPPELOUP
PR
E
E
UN N
IB
TR ILTO
M
EXPOSANTS
ZONE
RESTAURATION
DJ
ZONE RESTAURATION
BAR
BAR
TICKETING
Internet : www.mastersgrandslam.com
26
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise
reflects a strong devotion to tradition, elegance and performance. Longines has generations
of experience as official timekeeper of world championships and as partner of international
sports federation. Known for the elegance of its timepieces, Longines is a member of the
Swatch Group Ltd, the World’s leading manufacturer of horological products. With the
winged hourglass as its emblem, the brand has outlets in over 140 countries.
Usual networks
By phone : +33 (0)1 40 55 50 54 from 10:00 am to 5:30pm week days
On the spot : Hall 5b - Parc des Expositions de Villepinte
- Free access on Friday 4th December
- New in 2014 : all tickets for the Gucci Paris Masters will automatically give you access
to Le Salon du Cheval for the date indicated on your ticket
Longines passion for equestrian sports dates back to 1878 with the production of a
chronograph engraved with a jockey and his horse. In 1926, at the International Horse
Show in Geneva, Longines makes its debut in equestrian timing. Since then, as timekeeper
and official partner, the watchmaker has participated in more than one hundred international
equestrian competitions, including most CSIO5* CHIO and the FEI Nations Cup circuits, the
Longines Jumping International of La Baule, the Emirates Longines Show Jumping League,
some legs of the Global Champions Tour and recently, the Longines Hong Kong Masters and
Longines Los Angeles Masters.
www.longines.com
ABOUT LONGINES
À 20 minutes de Paris
Direction « Parc des Expositions »
4 autoroutes aux portes du parc
(A1, A3, A86, A104)
27
160 000 visitors are expected on more than 90 000 sqm of exhibition and show to
discover the 450 exhibitors who will offer you a whole range of equipment. 2 000 horses
will also be present and will perform on the 6 animations arena. Built around different
themes, the Salon du Cheval de Paris offers this year a unique immersion in the equestrian
world through new experiences to learn more about the horse.
A comprehensive range of products for riders and horse
• Well-being, care and health: the Salon du Cheval de Paris in partnership with Equicare
provide a space dedicated to the well-being and health of the horse
• Advices from professional
• New hall dedicated to the breeding
• Ethology: In partnership with the Cense, visitors could learn how to safely build a trust
relationship with their horse through respectful communication of its nature. Whether it is
a flat working (in hand or not) or riding it, ethology is at the service of all practices. Visit
every day for 2h30 on the Breeding arena and Ethology of Hall 4
• National and international competitions:
World Arabian Horse Championship, Top of CREIF, French Indoor Championship,
International Master of Vaulting, International horse and carriage competition, western,
para-equestrian jumping…
• The shows and animations: with HorseDance for Nuit du Cheval, western shows,
equestrian cabarets and the Horse parade in Paris...
• The Kid’s Village
www.salon-cheval.com
28
Created and organized by EEM World, the Masters Grand Slam Indoor is a unique global
event concept, inspired by tennis, and designed to bring equestrian Show Jumping to the
forefront of the international sporting and social scenes.
Hosted in capital cities across
three continents (Europe, Asia and America) the Masters Grand Slam Indoor are the most
prestigious equestrian events of the indoor Show Jumping season and welcome up to
50,000 spectators to witness spectacular sporting action and entertainment over four
days of world-class competitions and show. Each Masters brings together more than 25
of the best horse-rider combinations on the global Longines ranking list to compete for $1
million in prize money. With an unprecedented broadcast reach to more than 550 million
households worldwide, the Masters are the most televised Show Jumping events in the
world and offer unparalleled networking and social opportunities for worldwide elites,
global institutions, luxury brands, celebrities and industry VIPs.
The Masters Grand Slam Indoor calendar :
Gucci Paris Masters, 4 - 7 December 2014
Longines Hong Kong Masters, 13 - 15 February 2015
Longines Los Angeles Masters, 1 - 4 October 2015
For more information please visit www.mastersgrandslam.com
ABOUT THE MASTERS GRAND SLAM INDOOR
THE SALON DU CHEVAL DE PARIS
From November 29 to December 7, 2014, do not miss the 43rd edition of the Salon du
Cheval de Paris at the Parc des Expositions at Paris Nord Villepinte !
29
ABOUT EEM WORLD
Gucci Paris Masters
Press Welcome Area
VIP entrance of Hall 5B
Press Department
Agence Point Virgule
It all started back in 1997, when Christophe Ameeuw, a passionate equestrian, founded
the Ecuries d’Ecaussinnes.
Highly reputed, the stables play a key international role in horse-trading.
Organizing show jumping events was a natural follow up to Christophe’s passion for this
sport.
He made his debuts in 2004, when with the Pessoa family he took over and relaunched the
Jumping de Bruxelles (known as the Audi Masters), an event dear to him, as it was where
his passion for horses was born as a child.
In 2009 he created EEM World and with his know-how and event marketing expertise
decided to salvage the Jumping de Paris, which had been interrupted for years.
Building a partnership with the luxury fashion house of Gucci - who made a come back to
the world of equestrianism after a 20-year absence - EEM World launched the Gucci Paris
Masters alongside the Salon du Cheval de Paris, the most important horse related exhibition
in France. The challenge was overwhelming but the event became a major success.
After 4 successful editions of the Gucci Paris Masters, recognized as the most prestigious
international indoor show jumping event, Christophe Ameeuw, decided to make his dream
come true and unroll the Masters Grand Slam indoor concept in three continents, adding
Hong Kong and Los Angeles to the world renowned Parisian event.
In 2014, EEM World realized its international ambition with three iconic events, on three
continents, with the inaugural edition of the Longines Los Angeles Masters last september.
www.eemworld.com
Christophe Ameeuw commented :
« It has always been my dream to bring show jumping to the forefront of the international
scene and give our wonderful and spectacular sport the awareness and visibility it deserves.
The Masters Grand Slam Indoor concept, inspired by tennis, was created with that in mind ».
Céline Pardo :
(( +33 (0)1 73 79 50 62 and
(( +33 (0)6 52 08 13 66
** cpardo@pointvirgule.com
Véronique Wasa :
(( +33 (0) 1 73 79 50 93 and
(( +33 (0) 6 52 22 69 07
RB Press Agency
Jessica Rodrigues :
(( +33 (0) 3 44 62 06 21 and
(( +33 (0) 6 20 41 91 99
Pascal Renauldon :
(( +33 (0) 3 44 62 06 21
(( +33 (0) 6 08 75 94 07
** mastersgrandslam@rbpresse.com
Websites
www.gucciparismasters.com
www.mastersgrandslam.com
Press Room
Free Wi-Fi access. The Gucci Paris Masters press room is fitted out
according to European standards. Foreign journalists must provide their own
RJ 45 adaptor.
Press Stand
The Press Stand is located in the Jury/Press/Riders Stand and has 40 work
stations.
Press car park
Press car park badges are available on request from the press department.
Press briefings
Press briefings will be organised (in the press room) for the Longines Speed
Challenge and after the Gucci Grand Prix so that journalists can meet the
winners.
Photographers
Photographers must wear bibs, which can be picked up at the press department.
30
Television
Eurosport is the host broadcaster of the competition.
All TV Staff must be equiped with armbands, to be collected at the press
center. ENG TV cameras will be able to film the warm up zones before the
competition and will have access to the interview zone before and after the
competitions. Camera access on the track is reserved for host broadcaster
production cameras. News Highlights will be available at the UER
SportNews: informations at the press center.
www.gucciparismasters.com
HONG KONG
LOS ANGELES
PARIS