Annual Report

Annual Report 2012
Big Ideas. Big Results
Since 2004, HeadCount has registered 250,000 voters
and rallied millions to be informed, active citizens —
primarily through our work with musicians.
We use culture, technology, and creativity to drive civic
participation. We make it easy for people to vote, to
volunteer, and support causes they believe in.
By unleashing the power of musicians and fans to make
a difference, we harness our collective power to shape
the future.
Here’s how...
1 www.HeadCount.org
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The Ingredients:
• The power of music
• The passion of Fans
• The hard work of volunteers
We are a part of a long tradition of music and activism
— and we’re taking it to a whole new level through
technology and the massive reach of the modern music
industry.
We work with over 100 nationally-touring acts,
including Dave Matthews Band, Wilco, Jay-Z, Pearl Jam,
Phish, The Roots and Amanda Palmer.
When they put on concerts, some of our more than
10,000 volunteers are there with clipboards and smiles,
inviting fellow fans to participate in democracy.
3 www.HeadCount.org
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The Methods:
• Voter registration at concerts
• Innovative digital media
• Strategic collaboration
We have perfected voter registration at concerts,
staging 1,170 voter registration drives in 2012 through
our 50+ local street teams.
Online, our National Voter Registration Day
“Clipboard Project” was the largest social mediadriven voter registration campaign in history, featuring
50 Cent, Stephen Colbert, George Lopez and nearly
200 other notables. Each took a photo with one of our
“Register to Vote” clipboards. Then, on September 25th,
they tweeted and posted their photos on Facebook with
a link to an online voter registration form, generating
over 35,000 registrations.
National Voter Registration Day was one of
HeadCount’s many collaborative efforts. We work with
everyone from GLAAD to the NAACP, the 9:30 Club to
Live Nation, Patagonia to Pitchfork. We are a strategic
connector, acting as a bridge between non-profits, the
music industry and all aspects of our network.
5 www.HeadCount.org
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2012 Results:
• 111,198 voter registrations
• 16,390 volunteer hours
• Over 100 million media impressions
2012 was HeadCount’s best year ever. We registered
more voters than any non-profit with a budget of less
than $1 million, with more online registrations than
MTV or Google. Our Get Out the Vote phone banking
doubled in reach. Outlets like USA Today, Rolling Stone,
and Mashable relayed our message. Meanwhile, we
continued to develop a pipeline for young music fans to
become community leaders.
Another highlight was The Bridge Session, a live
webcast on Yahoo! where our board member Bob
Weir teamed up with members of The National for
a performance and live roundtable discussion that
generated over 2 million views.
Our field campaign went on the road with Wilco, Dave
Matthews Band, Phish, J. Cole and Furthur, and also
hit 47 festivals including Bonnaroo and Lollapalooza.
On National Voter Registration Day, we hit the streets in
33 cities. As the election campaign came to a close, we
staged the four-city “Participation Tour” and directed
all $12,000 in profits to Superstorm Sandy relief efforts.
7 www.HeadCount.org
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The Future:
Making it easy to get behind what
you believe in
HeadCount innovates and executes, bringing original
ideas to artists and partners — and then making those
ideas a reality.
In 2013, we developed SoundOff, a technology that
allows anyone to easily tweet at elected officials. We
created “Capitol Community,” a program to embed
activism and philanthropy right into the business
model of an historic theater. And we continue to foster
discussions of issues among our sizable social media
audience.
Most importantly, we develop music fans into leaders.
By empowering young people to mobilize their peers,
we amplify the voices of many. We’ve also helped
more than a dozen of our volunteers get full-time jobs
with our partners – a stat we’re as proud of as our voter
registration total.
Look for HeadCount to break new ground in the years
to come. Midterm elections are just around the corner,
and we’ve got some big ideas...
9 www.HeadCount.org
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HeadCount Financials
Income by Type
REVENUE
Foundations
Individuals
Corporate & Sponsorship
Music Industry
Investments and Interest
TOTAL REVENUE
$442,335
$39,261
$123,651
$223,239
$4,920
$833,406
EXPENSES
Program Services
Field Programs
Other Outreach Programs
TOTAL PROGRAM SERVICES
Supporting Services
Management & General
Fundraising
TOTAL EXPENSES
CHANGE IN NET ASSETS
Unrealized Gain on Investments
NET ASSETS
Beginning of Year
11
NET ASSETS
End of Year
$221,050
$242, 396
$463, 446
$119,140
$63,210
$645, 796
$187,610
$4,043
$280,111
Voter Outreach and Registration
Registrations by Source
TOTAL REGISTRATIONS: 111,198
Music Industry
TOTAL FIELD
REGISTRATIONS
27%
Foundations
53%
Corporations &
Sponsorships
15%
Age Range
18-24
25-29
30+
36,731
Field Registrations
33%
Total Registrations
18,301
8,214
10,216
Online Registrations
67%
Individuals
5%
Registered Voters by Age
Consolidated Expenses
Fundraising
10%
Field Programs
34%
Management,
G&A
18%
Other Programs
Online & Field Registrations
TOTAL ONLINE
REGISTRATIONS
74,467
Age Range
18-24
Total Registrations
30,873
25-29
15.416
30+
28,178
30+ Years
35%
25-29 Years
21
%
18-24 Years
44%
38%
$471,764
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Special Thanks to our Generous Supporters
Board of Directors
Benefactors:
Peter Bahouth
U.S. Climate Action Network
Jonathan Levine
Paradigm Talent Agency
Andy Bernstein
HeadCount (Co-Chair & Executive Director)
Dave Margulies
High Sierra Music Festival
Diane Blagman
Greenberg Traurig, LLP
John McCrea
CAKE
Nicole Boxer
Fuschia Film LTD
Virginia McEnerney
Alliance for Young Artists and Writers
Marc Brownstein
The Disco Biscuits (Co-Chair)
Nadia Prescher
Madison House Inc.
Matt Busch
Manager, Bob Weir
Stefani Scamardo
Hard Head Management
Andrew Dreskin
Virgin Mobile Festival
Jonathan Schwartz
Sirius XM
Andy Gadiel
JamBase
Peter Shapiro
Brooklyn Bowl
Richard Goodstone
Superfly Productions
Stephen Simon
Simon Equity Partners
Ken Hays
Founder, Gathering of the Vibes
Ami Spishock
Fort William Management
Gordon Hensley
Strategic Media Inc.
Don Strasburg
AEG
Quintin James
Sierra Student Coalition
Jessy Tolkan
Nissan
Patrick Jordan
Red Light Management
Robert Weir
Furthur, Grateful Dead
Ben Levin
Tony Marghereta Management
Steven Yalof
Polo Ralph Lauren
AEG Live!
Air Traffic Control (Bassnectar)
Aria Foundation
(Bonnie Raitt)
Bama Works Fund
(Dave Matthews Band)
Philip Bonous
Nicholos Boulukos
Cedar Tree Foundation
CrossCurrents Foundation
Kevin Duncan
The East Tennessee Foundation
(Bonnaroo)
Ellen Fox
Ford Foundation
The Gap Inc.
Robin Goldsand
The Glancy Foundation
Clifford Greenberg
Dr. Bruce Kaufman
Melanie Little
MCP Presents (Camp Bisco)
North American Shippers Association
Erin O’Brien
Rex Foundation
Rockefeller Family Fund
The Sam Klein Foundation
The Stephen M. Sander Foundation
String Summit
Summer Camp Music Festival
Tides Foundation
(Youth Engagement Fund)
TRI Studios
Walther Productions
(The All Good Music Festival)
The Waterwheel Foundation (Phish)
Sponsors & Corporate Partners:
Jam Cruise/Cloud 9 Entertainment
Magic Hat Brewing Co.
Patagonia
Pitckfork Media
Relix Magazine
Rockstar Promotions
Sonos
Ticketfly
Toyota Scion
Volkswagen
Photo Credits: Jim Bennett (Pearl Jam), Elizabeth Daniels (Aziz Ansari), Adam Davila
(Amanda Palmer), Taylor Hill (Voter Registration Day), Patrick Jordan (Trey Anastasio),
Scott Leemon (50 cent), Kizzy O’Neil (Jack Johnson, John Legend), Dino Perrucci (Warren
Haynes, Jon Stewart), Chris Reed (Sharon Jones), Bryan Strickland (Dave Matthews), Annie
Utley (Stephen Colbert, George Lopez), Dave Vann (The Bridge Session)
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HeadCount unleashes the power of musicians and fans to make a difference.
Since 2004, we have registered over 250,000 voters and rallied millions to be
informed, active citizens. We use culture, technology, and grassroots organizing
to drive democratic participation in every form.
www.HeadCount.org