Technical Specifications

Transcription

SE
Ein Unternehmen der ProSiebenSat.1 Media AG
Unterföhring, 5th October 2016
Technical Specifications
Index
P. 04
P. 04
P. 04
P. 04
General
Delivery
Technical Control
Mislaeading Ads
Ads Online
Standards
FlashLayer 400 x 400
Special Advertisement
Video Ad Package
FlashLayer Tandem
Expandable
Wallpaper
Expandable Wallpaper
Billboard (Spot)
Maxi Ad
Baseboard (Spot)
Interstitial Spot
Banderole Ad
Halfpage Ad (Spot)
Pushdown Ad (Spot)
Fireplace Ad / Fireplace Spot XL
Sitebar
Double Sitebar
InStream VideoAds
Pre-/Mid-/Post-Roll
Post-Roll-Rectangle
Overlay
Break Ad (Plus
2
P. 05
P. 06
P. 07
P. 08
P. 09
P. 10
P. 11
P. 12
P. 13
P. 15
P. 16
P. 17
P. 18
P. 19
P. 20
P. 21
P. 22
P. 24
P. 25
P. 26
P. 27
P. 30
P. 31
P. 32
InGame Advertising
PreRoll InGame …
P. 33
P. 34
Digital out of home (DOOH)
Digital Touchpoints - Airport
Digital Touchpoints - Highway
Digital Touchpoints - Urban XXL Board (Airport)
Digital Touchpoints - Urban XXL Board (City)
Digital Touchpoints – POS LEH (Rewe) /
Shopping Mall / Lotto
P. 35
P. 36
P. 37
P. 38
P. 39
Technical Information
General
Performance
Flash
HTML5
3rd Party
Streaming & Sound
P. 41
P. 42
P. 43
P. 44
P. 47
P. 50
P. 51
Mobile VideoAds & Display
P. 52
Contact
P. 54
P. 40
General Information
3
General Information
Delivery
Ads have to be delivered to this e-mail address AdManagement@sevenonemedia.de only. For integrated ads delivery time is 3 working day. For special ads delivery
time is 5 working days.
Please include the following information in your mail:
- Name of customer,
- Name of campaign,
- Booking period,
- Booked pages,
- Position on the page,
- Link: ‘http://www.your-target.com‘, C
- ontact person,
- Nielsen product,
- ad-name (optional).
Technical control
All incomming ads will be checked if they meet our specificatins. Still it is possible that after the start of the campaign problems will arise. For this reason SevenOne
Media reserve the right to remove ads partially or comletley, if: we receive massive complaints from our users after the start of the campaign, the advertisement causes
performance problems either on the web page or on the user device, an external ad will be changed afterwards without any notification and there for doesn’t meet the
specifications any more.
Misleading ads
Misleading ads are not permitted. In this context ‘misleading‘ means ads which contain e. g. typical Microsoft Windows Symbols.
Disregard of the specifications or a delayed or wrong delivery can result in complications for the completion of the campaign. The start of a campaign on time is no
longer guaranteed.
4
Standards
5
Standards
Standards
•
Delivery time is 3 working days
71 Ads
Size
(width x height)
Weight SWF/GIF/JPG/HTML5
Soun
d
VideoStreaming
•
Please inform us if you need another size for your
FlashLayer or Skyscraper.
Superbanner*1
728x90
max. 40 KB / 200 KB HTML5
no
no*3
•
Important technical information (Sound, Flash, 3rd
Party on p. 54)
Fullbanner
468x60
no
no*3
•
Ads have to be delivered to this e-mail address
AdManagement@sevenonemedia.de only
(Sticky-)
Skyscraper*2
120x600
no
no*3
•
*2 Please include the sticky-function in to the code on
3rd Party
(Sticky)Wide
Skyscraper*2
160x600
no
no*3
•
Rectangle
180x150
no
no*3
*3 Possible via Redirect and booking as Medium
Rectangle Spot. Streaming/sound must have an
‘on‘/‘off‘ button and may only start by pushing a
button.
Medium
Rectangle (Spot)
300x250
no
no*3
•
Please note our HTML5 information on p. 47
PopUnder
max.800x600
no
no*3
Flashlayer
400x400
SWF max. 40 KB / 200 KB
HTML5
no
no*3
Promotionbox
300x250
no
no*3
6
FlashLayer 400 x 400
Format:
Size:
Weight Flash:
3rd Party:
Streaming/Sound:
Required:
SWF / GIF / JPG
400 x 400 (Please inform us if you need another size)
40 KB
yes
no, (Ausnahme: bei Buchung eines Streaming Flashlayer erlaubt)
Clickcommand (or URL)
Please note:
The Flashlayer must have a visible close button placed at the top of the creative. Please mark the close button with an "x"-symbol
and ‘Close‘ or "Schliessen". Animation: the Flashlayer must close automatically after 10 seconds. Function =
ExternalInterface.call. Transparent areas must provide the clickability of the content behind. Delivery is needed 5 working
days before start of the campaign.
Usage of ExternalInterface.call (AS2 and AS3)
import flash.external.ExternalInterface;
Is not necessary to import for AS3.
Functions-Call for Close-Button:
ExternalInterface.call("adlayerhider");
7
Special Advertisements
8
Video Ad Package
Description:
Our Video Ad Package includs the following ads
•
Banderole Spot
•
Billboard Spot
•
Halfpage Spot
•
Pushdown Spot
•
Baseboard Spot und
•
Medium Rectangle Spot
Specification on next page
9
Flash Layer Tandem
A Flash Layer Tandem is a regular Flash Layer with an internally connected ad (e.g. Superbanner, Rectangle or Skyscraper) as Tandem.
Transparent areas must provide the clickability of the content behind.
The Flashlayer must have a visible close button placed at he top of the creative. Please mark the close button with an‘x‘-symbol and
‘Close‘ or ‘Schliessen‘.
Animation on Sport1.de: the Flashlayer must close automatically after 10 seconds
Functions-Call for Close-Button:
10
Expandable
Despriction :
An Expandable is a layer which has the same size like an integrated ad. By mouseover the layer expands. The Superbanner
expands down. The Skyscraper expands to the left. Medium Rectangle expands symmetrically (exception: ‘FEM.com’ expends to
the right only, for ‘Pro7’ to the left only). By mouseout reduces to the size of the integrated ad.
Format:
SWF / GIF / JPG
SWF / sound is only possible during the expansion
Size:
Possible for Superbanner (728x400), Skyscraper (420x600), Rectangle (400x400)
Weight:
40 KB
JavaScript-Funktion on MouseOver: Fullbanner = soi_expfull Skyscraper = soi_expsky Rectangle = soi_exprt
JavaScript-Funktion on MouseOut: Fullbanner = soi_colfull Skyscraper = soi_colsky Rectangle = soi_colrt
wmode = transparent or opaque
3rd-Party-Tag:
Note:
Delivery is needed 5 working days before start of the campaign.
11
Wallpaper
Despriction :
A Wallpaper is a tandem ad consisting of Superbanner and Skyscraper. Positioning of Superbanner and Skyscraper:
All sites: The Skyscraper is placed underneath or right of the Superbanner
Format
Size:
SWF / JPG / GIF / HTML5
For Superbanner (728x90 px) and Skyscraper (160x600 px) specifications of integrated (standards) ads. Skyscraper size
width 160 px only are to be used.
Weight:
3rd Party:
80 KB
possible delivery via 3rd party (only adscale, flashtalking, mediamind, groupm, eyewonder, AdForm, Facilitate, Doubleclick
and twoIFrameTags
Streaming/Sound:
Required:
Please note:
no/no
Image-Fallbacks, Clickcommand / URL und ggf. Zählpixel
Background color in hex code e.g. FFFFFF (Background color is not possible for 3rd-Party-Tags). Delivery is needed 5 working
days before start of the campaign.
When delivering HTML5 creatives we only need two iframe tag redirects without local connect.
Importand information for „Connect“ on ProSieben.de
•
Superbanner an d Skyscraper has to be realised in two separate files (Part 1: Superbanner 728 x 90 px / Part 2: Skyscraper with 160 x 600 px
•
The Skyscraper is placed on the right site of the Superbanner
•
Communication between the ads are possible with local connect
12
Despriction:
An Expandable Wallpaper has the basic size of a regular Wallpaper. By mouse over it expands into a Rectangle which expansions
are limited to the size of the Superbanner and the Skyscraper (728 x 600).
Weight:
80 KB
Streaming/Sound:
While expanded a movie window gets visible. Sound is now possible
Size:
The complete ad has to be realised in two separate files
Part 1: Superbanner with size 728 x 90 px
Part 2: Skyscraper with 160 x 600 px => max. expandable 728 px on left site
Please note:
13
Javascript-Function for Mousover:
‘onRollOver‘ Javascript-Function: soi_expsky()
and ‘onRollOut‘ with Javascript-Function soi_colsky()
For a close button: soi_colsky()
• The communication between Superbanner and Sky is via ‘Local Connection‘ possible delivery via 3rd party
(only mediamind, flashtalking and Eyewonder)
• For Flash files click commands and image counting pixels (not js-pixels) must be delivered
separately
• The high-band version (incl. video) is limited to a maximum weight of 900 kb
• The low-band version (excl. video) is limited to a maximum weight of 90 kb
The fallback version is limited to 90 kb (GIF/JPG only)
• Background color in hex code e.g. FFFFFF
• Event rating is possible (see technical information for details)
14
Billboard (Spot)
800 x 250
Size for 71Rotation:
Size for Sites:
Auto-Rotation 930 x 250*
=> autoplenum.de 960 x 250
=> 12autowerkstatt.de 930 x 250
=> 12gebrauchtwagen.de 960 x 250
=> 12neuwagen.de 970 x 250
321kochen.tv 940 x 250
90Min 800x250
advopedia.de 940 x 250
animexx.onlinewelten.com 800x250
areagames.de 982x250
autoplenum.de 960 x 250
broadmark.de 800x250
browsergames.de 940 x 250
bundesliga.de 948 x 250
dtb-tennis.de 940 x 250
eatsmarter.de 960 x 250
fem.com 960 x 250
finanzfernsehen.de 970 x 250
forum.craftnation.de 980x250
gamepro.de 980 x 250
gamestar.de 980 x 250
gesundheit.de 825 x 250
15
gronkh.de 995x250
gtainside.com 982x250
homerj.de 1141x250
kabeleins.de 940 x 250
mein-mmo.de 980x250
motor-talk.de 1020 x 250
n24.de 940 x 250
netzwelt.de 1020 x 250
nintendo-online.de 980x250
onlinewelten.de 980 x 250
pietsmiet.de 980x250
playmassive.de 982x250
playnation.de 980x250
promipool.de 940 x 250
prosieben.de 940 x 250
prosiebengames.de 940 x 250
prosiebenmaxx.de 940 x 250
ps4-magazin.de 980x250
psinside.de 960x250
ran.de 940 x 250
sat1.de 940 x 250
sat1gold.de 940 x 250
sat1spiele.de 940 x 250
schlagerplanet.de 1000 x 250
sixx.de 940 x 250
songtexte.com 990 x 250
sport1.de 1040 x 250
sport1.fm 1040 x 250
tennis.de 940 x 250
testedich.de 980 x 250
texturio.com 900x250
thevoiceofgermany.de 940 x 250
tvtotal.de 940 x 250
twitch.tv 970 x 250
wer-weiss-was.de 800 x 250
wetter.com 1145 x 250
wikia.com 1065 x 250
xboxdynasty.de 800x250
Weight :
3rd Party:
Counting Pixel:
Fallback
Sound:
90 KB
yes
possible
In every case a
fallback (GIF or JPG)
has to be delivered
an on/off Button
needs to be included
Please note our HTML5 information on
p. 47
Baseboard
Description:
Size:
Weight :
3rd Party:
Streaming/Sound:
JavaScript-Functions:
Countigpixel
The complete ad has to be realised in three separate files: SWF, fallback and Background
SWF: 728 x 90 =>, expanding into the Height of 220px
Background (will be duplicated) as PNG for the better
semitransparent junction to the webpage
80 KB
possible under the following conditions:
a) Webpage special elements are considered
b) Ads centering on the webpage is retained (baseboard must be oriented towards content centering)
max. 30 seconds (a sound on/off button is a must. After the lapse of time the collapse-function must be
conducted through SWF)
- Expand: soi_exp_baseboard
- Collapse: soi_col_baseboard
- Close: soi_close_baseboard
possible
Teil 1
Teil 3 Fallback
Essential:
- Close-Button, fallback and clickcommand (orURL)
- Class-Call: import flash.external.ExternalInterface;
Required elements:
- Clickommand (or URL)
- Category invocation: import flash.external.ExternalInterface;
- Scripts are not to be reside on the standard buttons but as a function on the movieclip-buttons
Please Note:
In case of the direct delivery the close-button is a must only for SWF and is not required for the fallback.
Therefor the fallback maximal height is 90px, just the same as the non-expandable baseboard height.
In case of the 3rd party delivery the close-button is required for the SWF and is optional for the fallback.
16
Teil 2
Interstitial Spot
A Interstitial Spot covers the entire content and consists of a header with a inapge videoad and Close button and
sitelogo. Bookings on all platforms possible on site rotation. When booking on the "home" only day fixed
placements in connection with a wallpaper. When booking in network rotation, we ask you to observe the RON
specifications
Description:
Requirements by ROS-Bookings Delivery of the motive with external production take place, e.g. by DG Mediamind, Flashtalking or mov.ad
File weight:
3rd Party / Physically:
Animations-/Spot duration:
40 KB (polite Download the Video)
yes / no
10-30 seconds (Sport1 max. 10 seconds)
Video spot preferably in MOV format (not flv) a resolution of
1024 x 576, there will be scaled to fit the screen
Sound may only start on user click. On / Off button must be
Sound:
present
An easily visible close button must be present
Please note:
Requirements by RON-Bookings Certified service provider for network rotation MOV.AD
and Flashtalking
Size:
File weight:
Party / Physically:
Animations-/Spot duration:
Sound:
Please note:
17
720 x 400 (16:9-Size) the rest is grayed out
40 KB (polite Download the Video)
yes / no
max. 10 seconds
Sound may only start on user click. On / Off button must be present
An easily visible close button must be present to run (even at a resolution of 800 x 600) and closing action
immediately visible. It must be run with a countdown that displays the remaining spot length
Banderole Ad (Spot)
770 x 250
SWF
20 x 250 px (collapsed)
770 x 250 px (expanded)
Weight:
90 KB
Sound:
yes
Streaming: yes (please pay attention to note)
3rd-Party:
yes (please pay attention to note)
Animation: 10 seconds
Format:
Size:
Note:
- 3rd-Party possible only as iframe-redirect with a size of 770 x 250
- A close button doesn’t have to be implemented separately because it will be added by us
- Streamings/Sounds need to have an ‘on’ or ‘off’ button
- Sound only starts with a click on a ‘sound-on’ button (no mouseover)
- Sounds are not allowed to loop
- The volume of the medium has to be adequate
- Bookings are possible on all platforms
- Please note our HTML5 information on p. 47
Delivery: Please send the mediums within 5 working days to admanagement@sevenonemedia.de
18
Halfpage Ad (Spot)
Advertisment, which is incorporated on the right side of the site. Positioning within the
Description:
content, not on the skyscraper position outlying.
Size:
Weight:
300x600 [double Medium Rectangle]
80 KB
3rd Party:
yes
Streaming/Sound:
Streaming is possible, sound can only be
integrated with user interaction.
Frequency Capping:
Countig Pixel:
Essential:
possible
possible
Clickcommand
Please note:
Information for HTML5 advertising on p. 47
19
Pushdown Ad (Spot)
Description:
The pushdown ad is an advertisment which is positioned above the actual site.
Through expandation of the customer, the push down ad, pushes the site down.
The push down ad closes automatically after 10 seconds or by mouseout.
Afterwards the customer can expand it again through a mouse-over.
Size:
width 728 to 800 px
heidth 90 (300 expanded)
Weight:
3rd Party:
Streaming/Sound:
Frequency Capping:
Coutingpixel:
80KB
not possible
yes (an on/off Button needs to be included
posseble
possible
Essential:
Clickcommand
JavaScript-Function on MouseOver:
JavaScript-Function on MouseOut:
20
soi_expfull
soi_colfull
Fireplace Ad / Fireplace Ad Spot XL
Size Skyscraper:
Skyscraper right width: 160 - height: 600 px // Skyscraper left width: 130 – height: 600 px
Size Skyscraper Fireplace Spot XL:
Gamestar/Gamepro
Superbanner: 1580 x 250 // Sky left: 300 x 550 // Sky right: 300 x 550
File weight:
3rd Party:
Streaming/Sound:
Required:
Background:
Clicktag
90 KB
not possible / physical delivery of advertising material needed
not possible
possible. Desired background color in hexadecimal code e.g. FFFFFF
4 clicktags are possible
21
Fireplace Ad
Size of Superbanner:
12autowerkstatt 1222x90
12gebrauchtwagen 1250x90
12neuwagen 1250x90
321kochen.tv 1254x90
90Min => not possible
Advopedia 1250x90
autoplenum 1250x90
bundesliga 1258x90
browsergames 1270x90
dtb-tennis 1270x90
Eatsmarter 1290x90px
fem 1250x90
gamepro 1370x90*
gamestar 1370x90*
gesundheit 1135x90
kabeleins 1250x90
22
mpora 1060x90
n24 1250x90
netzwelt 1330x90
onlinewelten 1270x90
playnation 1000x90
prosieben 1250x90
promipool 1290x90
prosiebengames 1270x90
Prosiebenmaxx 1250x90
ran 1250x90
sat1 1250x90
sat1gold 1250x90
sat1spiele 1270x90
schlagerplanet 1291x90
sixx 1250x90
songtexte 1220x90
sport1 1330x90
sport1fm 1330x90
tennis 1250x90
testedich 1270x90
thevoiceofgermany 1250x90
tvtotal 1250x90
TV-Brand-Rotation 1250x90
twitch 1272x90
werweisswas 1270x90
wetter 1435x90
wwe.com 1284x90
wikia 1322x90
**SpecialSizes:
also possible for Gamestar & Gamepro =>
Superbanner=1580x250px + Skyscraper
(left/right) = 300 x 550px
twitch (home) => Superbanner = 1582 x 250 +
Sky left and right each 300 x 600 px
Sites with non-centered layout, we do not offer
a Fireplace. For rotations, sites are grouped
with similar banner widths, whereby only one
advertising medium has to be delivered in most
cases.
Sitebar
Description:
The "Sitebar" is fix in the visible free area of the site and offers a large space for
advertisement. The ad is conform with the size of the screen and therefore it guarantees
the best performance. If you like to avoid transparency of the creative on the page, we
suggest you to insert an additional coloured area inside the lowest flashlayer.
Unfortunately, it is insufficient to colorize the stage.
Format:
Size:
SWF (Fallback GIF or JPG) // HTML5 on p. 47
120x600 or 160x600 or 200x600 or 300x600
- 50%
50% scalable and sticky
Weight:
80 KB
3rd Party:
yes, with restrictions
- the creative must not leave the designated advertising space
- the creative must not layer or hide behind side elements
- an intervention within the site (DOM) via Java Script is disallowed
- no technical support by SevenOne Media
yes/yes
Streaming/Sound:
Essential:
Information for HTML5 advertising on p. 47
Please note:
23
Double Sitebar
Description:
Format:
Size:
Weight :
3rd Party:
Streaming:
Sound:
Essential:
General indication:
Please note (creation):
24
The Sitebar is fixed embeded within the visible area of the web site and
offers an extensive presence as it uses the available space next to the
centered web site. The creative adjusts automatically to the size of the
monitor and therefore guarantees an ideal display.
SWF (Fallback GIF or JPG)
Sitebar links
Sitebar rechts
Sitebar left (200 x 600 px)
Sitebar right (300 x 600 px)
50% scalable and sticky
140 KB für beide Sitebars zusammen
yes, with limitations
- the creative must not leave the actual space, which means it may not connect
to <body> or any other HTML elements of the site
- the creative may not overlay or underlay other elements
- intervention via Java Script into the site (DOM) is not permitted
- just one tag redirect for both elements
- no technical support provided by SevenOne Media
yes, but 3rd party only, as there is an afterimaging of the video spot. Several versions of the video spot should lay
behind the spot, which will be displayed according to the user´s available bandwidth. The afterimaged video spot´s
weight is max. 1 MB.
yes
2 click-url or Clickcommand
2 Clicktrackings
Optional - 1 Visibility Tracking
bookable on all centered sites
at least 5 working days before the campaign starts
In case the creative is not supposed to be transparent after displaying, an extra colored plot needs to be implemented, since it is not
sufficiant to just color the stage. Information for HTML5 advertising on p. 47
InStream VideoAds
25
Pre-/Mid-/Post-Roll
Description:
Integration before the video starts (Pre-Roll)
Integration during the runtime of the video (Mid-Roll)
Exclusive animated ad (integration of spots, clips and videos)
Automated start
Clickcommand (URL) Linking and image counting pixels (not js-pixels) are possible
Essential for multiscreen-ads:
On the basis the VAST 2 standards possible for 3rd party redirects AdForm, Doubleclick and Flashtalking.
physical video and landingpage for mobilescreen
Please consider!
Because of technical reasons it is not possible to avoid the overlap of the campaign during the spot at the moment.
VAST redirects are not possible on 7TV-App.
26
Pre-/Mid-/Post-Roll
Specifications for physical supply
Format:
Resolution:
Proportion:
Size:
Tracking:
Sound:
Flash:
Note:
Please note:
AVI / MOV / WMV / MP4 / MPG
1024 x 576 px
16:9
max. 100 MB
clickcommand and imagepixel (no JS-pixel) possible
as to be integrated in the video
no
FLV is not a valid video format regarding a physical supply. The video material has to be delivered in the best possible quality.
Length of spot max. 30 sec. VideoAd spots longer than 30 sec. on request only. The video must be with sound, which means that all
sound tracks have to with with sound. Videos in SWF-Format are not possible.
Secure and non-secure Advertising media must be provided one upon the delivery (http://.... and https://....).
Important note regarding data transmission:
Videos with a size up to 10 MB can be transmitted by email to AdManagement@sevenonemedia.de. Please send a download link for any other larger data (max. 100 MB).
Specifications for a 3rd party supply
yes, on basis of VAST 2 Standard (please consider VAST-Note on the following page)
FLV => MP4 (please consider the prescribed order of the XML)
h264
818 x 460 Pixel
16:9
< 750 kbps
32-Bit
25 fps
For Advertising material for RON excl. Studio71 it is mandatory to supply a SOM-certified redirect which works both secured and non-secured when
supplying creatives. Our adserver automatically decides whether requests are served secured or non-secured based on a macro (%%SCHEME%%).
Upon delivery of advertising material, it is necessary to supply a SOM-certified redirect and separately a YouTube-certified redirect (SSL encryption of
tracking and media files contained FLV, MP4 and webM).
3rd Party:
Format:
Codec:
Resolution:
Proportion:
Whole bit rate:
Colour intensity:
Frame rate:
Please Note:
27
Pre-/Mid-/Post-Roll
Sound:
Integrated in the video
Flash:
Only the mentioned formats are valid
3rd Party:
On the basis the VAST 2 standards of possible mediamind, Eyewonder, mov.ad or Flashtalking
(VAST = Digital Video Ad Serving Template)
Guidelines ot the VAST according to IAB: A video-commercial spot on the internet has to be delivered
in one format only.
Audio loudness normalisation and permitted maximum level controlled by EBU-R128
Media File node in XML needs to call first FLV and then MP4. VAST 2 is not possible on Brokencomedy, Sport1 Livestream,
Pro7 & Sat1 Connect App (Android & iOS) and Pro7 Windows8 App.
Please note:
28
Post-Roll-Rectangle
Format:
SWF
Size:
300 x 250 px
Weight
3rd-Party:
possible via Eyeblaster and Eyewonder or on the basis of the VAST 2 standards
Tracking:
Image counting pixels (not js-pixels) and clickcommand (URL) are possible
Streaming/Sound:
has to be integrated in the video
Flash:
see technical information
Please note:
Medium rectangle (SWF) which is displayed after runtime of the main video was played. Keywords and categories can be targeted.
Size and weight are identical with the Medium Rectangle.
VAST:
On the basis of the VAST 2 standards. (VAST = Digital Video Ad Serving Template). Guidelines ot the VAST according to IAB:
A video-commercial spot on the internet has to be delivered in one format only.
29
Overlay
Description:
Format:
An Overlay cannot have a close-button.
JPG / GIF
Size:
900 x 140 px
Weight:
max.100 KB
Tracking:
Clickcommand (URL) Linking, image counting pixels (not js-pixels) are possible
3rd Party:
3rd Party are not possible
Sound:
no
Please note:
30
Break Ad (Plus)
600 x 500
An Break Ad cannot have a close-button. Labels such as ‘promotion or
Description:
notification’ are not required – it is automated
Format:
JPG / GIF
Size:
Break Ad = 600 x 500 px // Break Ad Plus = 1920 x 1080 px
Weight:
max. 100KB (Flash)
Tracking:
Clickcommand (URL) Linking, image counting pixels (not js-pixels) are possible
3rd-Party:
not possible
Sound:
no
Please note:
31
InGame Advertising
32
PreRoll InGame
Format:
AVI, MOV, WMV, MP4 or MPG
Size:
16:9, 1024 x 576
3rd-Party:
Sound:
yes, on the basis the VAST 2 -standards
has to be integrated in the video
Physical:
Clickcommands (URL) and image counting pixels (not js-pixels).
Duration:
max. 20 seconds
VAST
(= Digital Video Ad Serving Template)
3rd Party ist auf Basis des VAST2-Standards z. B. über mediamind, Flashtalking, Adform und mov.ad möglich. Zwingend notwendig
ist, dass im XML Knoten <mediafile> sowohl mindestens ein FLV-Format als auch mindestens ein MP4-Format angeboten werden
muss. Dabei ist in der Abfolge das FLV-Format zuerst aufzurufen. Nähere Infos auf zu VAST 2 finden Sie auch auf der Seite:
http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vast/vast_copy
Hinweis:
FLV is not a valid video format. Please provide the best video quality possible. The video should not exeed 100 MB. SWF are not
allowed. Delivery is needed 5 working days before start of the campaign.
Data transfer:
Videos up to 10 MB can be mailed to AdManagement@sevenonemedia.de Please send a download link for larger data files (up to a
maximum of 100 MB).
33
Digital out of home (DooH)
SevenOne Media powered by
34
DIGITAL TOUCHPOINTS – 7AIRPORT
AIRPORTS EXCL. STUTTGART
STUTTGART
Format:
Video or Image
Format:
WMV3 (codec 9) / JPG
Size:
1920 x 1080 Full HD (video)
1920 x 1080 Full HD (image)
Size:
1360 x 768 (video) 72 dpi /
1360 x 768 (image) 72 dpi
Best case mp4 / H264
More specifications
Proportion: 16:9
More specifications:
Proportion: 16:9
square pixel
A sound track is necessary
square pixel
A sound track is necessary
Ads have to be delivered to this e-mail address admanagement@sevenonemedia.de only
35
DIGITAL TOUCHPOINTS – 7HIGHWAY
SCREENS (sales rack, cashpoint, cool counter)
STELEN (restaurant area)
Format:
WMV 9
Format:
WMV 9
Size:
1.080 x 1.920 Pixel
Size :
1.366 x 768 Pixel
Videoencoding WMV3
Videoencoding WMV3
25,00 fps progressiv
25,00 fps progressiv
square pixel
square pixel
1-pass CBR
1-pass CBR
16,7 Mio. color
16,7 Mio. color
rate 3500 Kbit/s
Datenrate von 3500 Kbit/s
No soundtrack
No soundtrack
36
DIGITAL TOUCHPOINTS – 7AIRPORT VIDEOWALL
COLOGNE-BONN
DRESDEN
Format:
MPG4 / JPG
Size:
1920 x 1080 (video)
or 3840 x 2160
(video + image)
4K HD/UHD or Full-HD
möglich
Length: 10, 20 or
30 sec
Format:
MPG / MP4 / JPG (mind.
72 dpi)
Size:
1920 x 1080 square pixel
(video + image)
Full-HD 720p possible
Length: 10 - 30 sec
A sound track is
necessary
37
DIGITAL TOUCHPOINTS – 7URBAN
Cologne
HAMBURG
Format:
JPG
Format:
JPG
Size:
1.024 x 768,
RGB, 72-300 dpi
Size:
800 x 416 Pixel,
Proportion 10mm,SMD,
3in1
Length: 15 oder 30 sec
Length : 10 sec
38
DIGITAL TOUCHPOINTS – 7SHOP
supermarket
paper store
shopping mall
Format:
MPG / JPG
Format:
MPG / JPG
Format:
MPG / JPG
Format:
MPG / JPG
Size:
1280 x 720 (video)
HD720p / 1360 x 768
(image) 72 dpi
Size:
1280 x 720 (HDvideo) HD720p /
1360 x 768 (image)
72 dpi
Größe:
1080 x 1920 (HDvideo) H264
Codec/768 x 1360
(image) 72 dpi
Size:
1280 x 720 (video)
HD720p / 1360 x 768
(image) 72 dpi
More
specifications:
Proportion: 16:9
More
specifications
Proportion: 9:16
square pixel
square pixel
A sound track is
necessary
A sound track is
necessary
Proportion: 16:9
square pixel
A sound track is
necessary
Proportion: 16:9
square pixel
A sound track is
necessary
40
General
•Flash version 9 is recommended
Due to technical reasons we can't accept Flash 7 or lower as advertising medium.
• In every case a fallback (GIF or JPG) has to be delivered
• The URL must not be implemented in the SWF file
• The word ‘coockie‘ may not be specified in the clickcommand (URL) or image counting pixels (not js-pixels)
• The URL (or clickcommand (URL)) is limited to a maximum of 250 characters
• A ‘clickcommand (URL)‘ is a regluar link to the aimed page only, not a 3rd party tag
41
Performance
Complexe animations within ads can result in a heavy CPU workload. The ad must
not exceed 10% workload of an average Computer. The workload can be checked
using the task manager. In order to avoid a high working load SevenOne Media
recommends the Macromedia standard of 18 fps not to be exceeded.
Recursive loops and extensive tweenings should be avoided.
SevenOne Media reserves the right to decline CPU intensive ads or to stop them.
.
42
Flash
Programming
For the link the flash must contain a button on the highest level. The button must contain the following command
In case you want to embed the link into a movie, you need to change ‘clicktag‘ and ‘clicktarget‘ into ‘_root.clicktag‘ and ‘_root.clicktarget‘.
43
Flash
Programming
• Flash layer have to close automatically after 10 seconds. The command is: ‘ExternalInterface.call‘
• The Flashlayer needs a visible close button placed at he top of the creative. Please mark the close button
with an ‘x‘-symbol and ‘Close‘ or ‘Schließen‘.
• Transparent areas must provide the clickability of the content behind.
• Function-Call for Close-Button:
44
Flash
Programming for flash AS3 - ads / Flashplayer 9 +10
var clickTAG:String=loaderInfo.parameters.clickTAG;
_btn.addEventListener(MouseEvent.MOUSE_UP, extLnk);
_btn.buttonMode=_btn.useHandCursor=true;
function extLnk(ev:Event = null):void {
ExternalInterface.call("window.open", clickTAG, "_blank");
}
Otherwise please use the „clickTag“-method:
on(release) {
getURL(clicktag, clicktarget);
}
45
HTML5
HTML5 Display creatives are made of several elements, such as HTML files, CSS, Libraries (Javascript, Jquery, etc.), images and video clips.
Formats and sizes (incl. libraries and images) are geared to the IAB standards and to given sizes by SevenOne Media.
All single elements of HTML5 creatives must be created as small as possible. Please use the current codes and code optimizations on all files.
Animations and integration of external elements like fonts and libraries should be used sparingly. Please do not use subfolder structures.
SevenOne Media strongly recommends not to use an HTML converter.
Delivery:
SevenOne Media accepts HTML5 creatives only as redirects or iFrame tags. Physical delivery is not possible at this stage.
Standard ads with HTML5
When delivering HTML5 advertising we only need a Iframe redirect. The SOM "clickTag" URL is passed as a request parameter in the JavaScript redirect.
Special ads with HTML5
When delivering HTML5 advertising we only need a JavaScript redirect. The motif needs to be rendered in an iframe. The SOM "clickTag" URL is passed as a request
parameter in the JavaScript redirect. The communication between the page and the iframe uses postMessage. The event attributes "origin" and "data" should be
validated. The scalability (expand and collapse) or closing of the advertising (depends explicitly on the advertising material) must be implemented.
Please deliver your creatives at least 5 workdays before the campaign starts to admanagement@71m.de
Wight:
Max. 200 KB
46
HTML5
Klicktag-Methode
Clicktag syntax
Syntax for clicktags: clicktag
Syntax for multi clicktags: clicktag, clicktag1, clicktag2
The following code must be integrated within the HTML5 creative to transfer the clicktags
(this function redirects all GET parameters which are delivered to the file):
<script>
var getUriParams = function() {
var query_string = {}
var query = window.location.search.substring(1);
Example HTML and link allocation
var parmsArray = query.split('&');
(2 HTML links without allocated links):
if(parmsArray.length <= 0) return query_string;
for(var i = 0; i < parmsArray.length; i++) {
var pair = parmsArray[i].split('=');
<a href="#clicktag" id="clicktag">IAB clicktag</a>
var val = decodeURIComponent(pair[1]);
<a href="#clicktag2" id=" clicktag2">IAB clicktag</a>
if (val != '' && pair[0] != '') query_string[pair[0]] = val;
To allocate clicktags to HTML elements use this Javascript code:
}
return query_string;
}();
<script>
</script>
document.getElementById('clicktag').setAttribute('href',
getUriParams.clicktag);
You can check a functionable clicktag transfer with the following request:
html5werbemittel.html?clicktag=%LANDINGPAGE%
document.getElementById('clicktag2').setAttribute('href',
getUriParams.clicktag2);
</script>
Please replace %LANDINGPAGE% with a test page. The link must be transferred URL encoded. (encodeURLcomponent function)
47
HTML5
Backupimage, browser compability
If a browser (e.g. Chrome or Firefox) doesn‘t support a special feature or a delivered library there must be
a fallback handling with either JPG or GIF.
Creatives must be tested by the creative agency on all common browsers.
Graphic compression
Graphics must be optimized in reference to the file size. We recommend the use of PNG crushers and the use of
scalable vector graphics.
Streaming in HTML5
Video clips in HTML5 must be integrated with the tag video></video>.
Ads which include video clips must have a preview (poster). The video clip starts as soon as it is fully loaded or
through user interaction on mobile devices. Please consider that on video clips for mobile devices clicktags
Code example:
cannot be used. The clicktag must be put on a space outside of the clip.
<video controls height='640' width='360'>
The video clip must must be optimized in referrence to quality and file size and also must be streamed within an
<source src='yourVideo.mp4' type='video/mp4' />
adequat server surounding. T
<source src='yourVideo.webm' type='video/webm' />
he max. video clip file size is 2.5 MB.
The video clip must be available in H264/mp4 as well as in VP8/WebM.
Please note that rich media creatives can be delivered only to user of WLAN.
48
</video>
3rd Party
3rd Party Informations
• 3rd party it‘s not allowed to leave the container in which they are loaded. They may not hang in the <body> or other HTML elements on the page.
• A Tandem Flashlayer may be delivered as one tag ad
• For both ads it must be warranted that the style attribute ‘position‘ can be set by SevenOne Media. This is necessary because the second ad may be positioned
‘absolute‘ (e.g. Skyscraper)
• Countingpixel, tracking-SWF and tracking-Iframes have to stay in the specified dimension in order to
avoid a change of the layout. Furthermore, visible color-pixel must be avoided as well.
• One method to avoid it could be if you set the style options as follows: position: absolute; left: -5000px;
• Alternatively tracking-pixel can also be caused due to the style option position: absolute; left: -5000px; in the
JavaScript without causing an HTML element.
• It will not be enough to set ’width’ and ’height’ to 0px via style option attribut or style only.
SevenOne Media reserves the right to decline 3rd party ads because of technical reasons
When providing a 3rd party redirect script, please adhere to the specifications for delivery of 3rd party tags. The providing agency or host is responsible for correct
implementation, if necessary including positioning and functionality of the entire advertising format on the sites.
49
Streaming & Sound
Streaming Requirements:
• Every streaming must have an ‘on‘/‘off‘ button
• The sound may only start by pushing the ‘sound-on‘ button
• The maximum of 2,5 MB must not be exceeded (polite download)!
• In each case a fallback must be provided. See specifications of integrated ads
Sound
• Sounds are not allowed to loop
• The volume has to be adequate
• Sound function has to be ‘off‘ generally
• The user has to start sound by click on the ‘on‘ button (no mouseover possible)
• By another click the sound has to turn off again
50
Mobile Video & Display
51
Mobile VideoAds & Display
Mobile VideoAds
Please note our InStream VideoAd information
Mobile Display
Please note our mobile display information
https://www.sevenonemedia.de/technische-spezifikationen
52
Contact
53
Contact
Alexander Wavra
Head of Ad Management
mail: alexander.wavra@sevenonemedia.de
fon +49 [0] 89/95 07 - 46 46
Andrey Raltchev
Ad Manager
mail: andrey.raltchev@sevenonemedia.de
fon +49 [0] 89/95 07 – 46 23
Osman Aksoy
Ad Manager
mail: osman.aksoy@sevenonemedia.de
fon +49 [0] 89/95 07 – 45 44
Leon Wellmann
Ad Manager
mail: leon.wellmann@sevenonemedia.de
fon +49 [0] 89/95 07 - 46 18
Technical Support
Mo –Fr 18:00 –23:00
Sa, Su/Public holidays 10:00 –23:00
Hotline: 0160 4798880 or via email: help[at]sevenonemedia[dot]de
54
Sales Region Hamburg
Moorfuhrtweg 17
D-22301 Hamburg
Tel. +49 [0] 40/44 11 16 – 0
Fax +49 [0] 40/44 11 16 – 66
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 [0]2 11/4 96 94 – 0
Fax +49 [0]2 11/4 96 94 – 20
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 [0] 69/27 40 01 – 0
Fax +49 [0] 69/27 40 01 – 30
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 [0] 89/95 07 – 40
Fax +49 [0] 89/95 07 – 43 99

Technical Specifications

Transcription

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