THE GUIDE TO GOING - Clairol Professional

THE GUIDE TO GOING
LIGHTEN YOUR LOOK WITH HELP FROM THE CLAIROL PROS
-1-
GO BLONDE CONFIDENTLY WITH
CLAIROL’S RANGE OF PROFESSIONAL
PRODUCTS AND EDUCATION TO
LIFT YOUR BLONDE TO NEW HEIGHTS.
clairolpro.com/blonde
FOLLOW
@clairol_pro
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facebook.com/clairolpro
SUBSCRIBE
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TABLE OF CONTENTS
click a topic below to get more details
THE RIGHT BLONDE FOR YOU
• How light should you go?
• What tone works for you?
4
PRODUCTS FOR YOUR IDEAL BLONDE
6
WAYS TO APPLY LIGHTENER
8
AFTER LIGHTENING COMES TONING
12
CARING FOR YOUR NEW BLONDE LOOK
13
THINGS TO CONSIDER BEFORE YOU LIGHTEN 13
MORE FROM THE PROS14
TROUBLESHOOTING15
GET THE LOOK18
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LIFT YOUR BLONDE TO NEW HEIGHTS
Blondes are some of the most sought after colors and being blonde never goes out of fashion.
Creating your own beautiful blonde takes time, expertise and advice from a trusted source like Clairol Professional.
Discover the full range of products and education in this guide to take your blonde to new heights.
NEW LOOK
COMING SOON
THE RIGHT BLONDE FOR YOU
No matter how blonde you want to be, it’s important to be realistic as to what’s possible and to find a blonde
that’s right for you. Use this section to determine the right shade of blonde for you based on:
• your natural hair color
• your skin tone
Your natural hair color determines how light you can realistically go. Also, natural hair color contributes color to
your final look, even when you add artificial hair color.
Your skin tone helps determine the most flattering blonde for you – a warm blonde or a cool blonde.
Remember: Making drastic color changes by yourself can be overwhelming and can produce unpredictable results.
Keep your at-home blonding simple and leave the challenging jobs to a licensed stylist.
FIRST, WHAT’S YOUR NATURAL HAIR COLOR?
Find the shade below that looks closest to the color of your natural re-growth or root area. The corresponding
number will be the shade of your “natural level.”
10
Lightest
Blonde
9
Very Light
Blonde
8
Light
Blonde
7
Medium
Blonde
6
Dark
Blonde
5
Lightest
Brown
4
Light
Brown
3
Medium
Brown
2
Dark
Brown
HOW LIGHT SHOULD YOU GO?
We recommend going no more than 2 to 3 shades lighter than your natural hair color.
Example:
If you’re naturally Light Brown (Level 4), then we recommend aiming between Lightest Brown (Level 5) and
Medium Blonde (Level 7).
Example:
If your natural color is:
We recommend lightening within this range:
4
Light
Brown
5
Lightest
Brown
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6
Dark
Blonde
7
Medium
Blonde
1
Black
NEXT, WHAT TONE WORKS FOR YOU?
Different blondes suit different skin tones. Create a blonde shade that enhances your natural beauty.
• C
hoosing the right tone can instantly make your skin appear more radiant, your hair look richer
and your eyes more sparkly.
• Choosing the wrong tone can make you look tired or washed out.
Blonde tones can be described as “warm” or “cool.”
• T
hink of warm hair colors as shades that give a feeling of warmth and add more color to the face.
Colors such as red, orange and gold are warm.
• C
ool tones, such as platinum blonde, ash brown, blue black and red violet cool down your complexion.
BASED ON THE FACTORS BELOW, WOULD YOU LOOK BETTER AS A WARM BLONDE OR A
COOL BLONDE?
SKIN COLOR
EYE COLOR
NATURAL HAIR COLOR
OVERALL
•
•
EXAMPLES OF MOST
FLATTERING BLONDE
TONES FOR YOU
Tans easily in the sun
Looks better in gold accessories
WARM BLONDES: Honey Blonde, Golden
Blonde, Caramel Blonde
•
•
Burns easily in the sun
Looks better in silver accessories
COOL BLONDES: Platinum Blonde, Ash Blonde,
Icy Blonde
SHADE & TONE
There are many dimensions of blonde. Blondes can range from light to dark shades and warm to cool tones.
Putting it all together, where is your ideal blonde?
SHADE : DARK
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TONE : COOL
TONE : NEUTRAL
TONE : WARM
SHADE : LIGHT
LET’S GET STARTED. BUT FIRST, WHAT IS LIGHTENING?
To go blonde, you need to lighten your hair. Lightening means removing the pigment from hair*. You can achieve this
with lightening products, such as Clairol Professional 7th Stage, Basic White, BW2 and Kaleidocolors.
*Learn more about what happens during the lightening process in the section called “More from the Pros” in this guide.
PRODUCTS FOR YOUR IDEAL BLONDE
Clairol Professional has the product for whatever type of blonde you want. Here is the range:
WHAT’S YOUR IDEAL
BLONDE?
Natural-Looking Blonde
Highlights
EXAMPLE:
PRODUCTS WE RECOMMEND:
OTHER WAYS TO USE
THESE PRODUCTS:
Kaleidocolors Blue, Violet
or Neutral
NEW LOOK
COMING SOON
Creative Blonde Highlights
(using techniques like
freehand painting, foiling or
ombré)
BW2 or Basic White
To lighten and prep hair for
a fun, fashion shade!
All-Over Blonde
7th Stage & 7th Stage
Lightening Activator
To touch up platinum blonde
re-growth.
To lighten hair that has
been treated with
permanent color.
Lighter Blonde than Naturally
Dark Blonde
High Lift Blondes shade
collection.
Available in Clairol Professional
Crème Permanente or
Liquicolor Permanente.
Good for lightening naturally
dark blonde hair that does not
have hair color in it.
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PRODUCT DETAILS
PRODUCT:
WHAT IS IT?
WHAT DOES
IT DO?
BEST FOR
THESE
LOOKS:
HOW TO MIX:
Kaleidocolors
Tonal powder
lightener.
Lightens up to 6
levels and tones
in one easy step.
Designed for
highlighting/
off-scalp
lightening
techniques.
Mix in a 1:2 mixing ratio with Clairol Professional
Pure White 10, 20 or 30 Volume Developer.
Available in 3
types: Blue,
Violet and
Neutral.
+
NEW LOOK
COMING SOON
BW2/Basic White
1oz
Extra strength
powder
lightener.
Provides the
maximum
amount of
lightness.
Designed for
highlighting/
off-scalp
lightening
techniques.
2oz
Mix in a 1:2 mixing ratio with Clairol Professional
Pure White 10, 20 or 30 Volume Developer.
+
2oz
1oz
7th Stage & 7th
Stage Lightening
Activator
Liquid
lightener.
Neutralizes
unwanted
warmth while
lightening
with its double
drabbing
properties.
Designed for
both on- or
off-scalp
lightening
applications.
Mix 2oz 7th Stage Lightener + 1 to 3 packs of
7th Stage Lightening Activators* + 4oz Clairol
Professional Pure White 10, 20 or 30 Volume
Developer. *For slow, controlled lightening, use 1
pack. For faster lightening, use 2 or 3 packs.
+
2oz
High Lift Blondes
shade collections.
In these product
lines: Clairol
Professional
Crème Permanente
or Liquicolor
Permanente.
Permanent hair
color.
Lightens up to 5
shades*.
*When mixed
with double
amount of
40 Volume
developer.
High Lift
Blonde shades
are available
in Neutral,
Ash, and
Gold tones.
+
1 to 3
4oz
Mix in a 1:2 mixing ratio with Clairol Professional
Pure White or Crème Permanente 40 Volume
Developer.
+
2oz
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4oz
WAYS TO APPLY LIGHTENER
Here are 4 basic application techniques to create your blonde look. Pick one based on the lightening product
you’re using and the look you want.
ALL-OVER BLONDE:
We recommend utilizing this application with products designed for
on- or off-scalp lightening, such as 7th Stage or High Lift Blondes. This
technique will create the most dramatic blonde effect, but it will require
a root touch-up every 2 to 4 weeks.
THINGS YOU’LL NEED:
Brush and Bowl
4 Clips
Gloves
Comb
Formula Tip: If using this technique with 7th Stage, mix 2 separate Formulas to ensure even lightening. The
first Formula for your lengths and ends should be mixed with 30 Volume developer. Your second Formula for
the root area should be mixed with 20 Volume developer.
Step 1: Section your hair into 4
sections by splitting your hair down
the middle and then splitting from
the top of one ear to the top of the
other ear. Secure each section with
a clip.
Step 2: Unclip one of the back
sections. Apply your Formula to
this back section starting a ½ inch
away from the roots. Take ¼-inch
partings to ensure even saturation.
Continue this application on the
other 3 sections of your hair.
Time for 20 minutes at room
temperature.
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Step 3: Starting at the same back
section from Step 2, apply your
Formula on the roots. Take a ½-inch
parting to ensure even saturation.
Continue on the other 3 sections. Set
time for another 30 minutes at room
temperature. Shampoo and condition.
ROOT TOUCH-UP:
If you used 7th Stage Lightener or a High Lift Blonde shade to create an
all over blonde, you will need to touch up your roots every 4 to 6 weeks
to maintain an even color. Use the same formula that you used for all over
blonde, but keep the color or lightener application on your roots only. Do
not pull the formula through the previously colored or lightened ends.
THINGS YOU’LL NEED:
Brush and Bowl
Step 1: Section your hair into 4
sections by splitting your hair down
the middle and then splitting from
the top of one ear to the top of the
other ear. Secure each section with
a clip.
4 Clips
Step 2: Unclip one of the back
sections and apply your color to
the root area only taking ½-inch
partings in between each section.
Continue this application on the
other 3 sections. Set time for 30 to
45 minutes at room temperature.
Shampoo and condition.
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Gloves
Comb
HIGHLIGHTS:
This technique is designed to create contrast and an overall lighter effect by
lightening only certain pieces of hair.
THINGS YOU’LL NEED:
Brush and Bowl
Step 1: Part your hair as you normally
do or where it naturally falls. This
will allow you to determine which
strands of hair frame your face and
where the highlighting effects will be
more apparent.
4 Clips
Gloves
Comb
Tooth Brush
Step 2: Use either a small angled
Step 3: Process at room temperature
tint brush or a small toothbrush and for up to 45 minutes, checking the
paint your lightener Formula on
results every 10 minutes. Once the
½-inch sections of hair. Make sure
desired level of lightness is reached,
to evenly saturate each strand, but
shampoo and condition. See the
keep the application at least 1 cm
“Toning” section of this guide for toner
away from the scalp.
formulas if needed.
Tip: If highlighting the back section of your hair, take ¼-inch sections for a more natural-looking result.
You can apply fashion shades after you lighten for pops of color. Check out Clairol Professional Jazzing
for fun shades.
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OMBRÉ:
This technique creates a gradient color effect where the roots are darker and
the color gradually gets lighter towards the ends. It’s an on-trend look, but
also ideal if you prefer a lighter color that is low maintenance.
THINGS YOU’LL NEED:
Brush and Bowl
4 Clips
Gloves
Comb
Formula Tip: Mix your lightener with 10 or 20 volume as your first formula to create a darker blonde.
Your second lightener formula should be mixed with with a stronger developer like 20 or 30 volume
to create a lighter blonde.
Step 1: Determine where you want
the darker color to meet the lighter
color. Avoid starting too close to the
roots as it will result in looking like
grown-out roots vs. gradient color.
Step 2: Section your hair into 4
sections by splitting your hair down
the middle and then splitting from
the top of one ear to the top of the
other ear. Secure each section with
a clip.
Step 4: Continue this application
on the other 3 sections and process
for up to 45 minutes at room
temperature. Check the results every
10 minutes and shampoo once the
desired level of lightness is reached.
See the Toning section of this guide
for toner formulas if necessary.
You can watch this ombré technique
online:
https://youtu.be/s15sdtWb5w4
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Step 3: Unclip one of the front
sections. Lightly backcomb this
section where you will start
applying your lightener Formula.
This will avoid creating a distinct
line of demarcation. Begin
applying your Formula with the
lower strength developer leaving
out the last 2 to 3 inches of hair.
Apply your second lightener
Formula with the higher strength
developer on the last 2 to 3
inches of hair. Make sure to evenly
saturate for best results.
AFTER LIGHTENING COMES TONING
While lightener lifts hair to a desired level of lightness, toners create the perfect blonde shade (warm/cool/neutral).
Lightened hair can appear raw or “brassy.” Toners are used to neutralize unwanted pigment that can make hair look
brassy. Using a toner will create soft, natural-looking tones as an end result.
CHOOSING A TONER FORMULA BASED ON YOUR DESIRED RESULT
FORMULA
DESIRED RESULT
APPLICATION & TIMING
Caramel Blonde
+
½ oz
Crème Demi
Permanente 7G
+
1½ oz
Crème Demi
Permanente 8N
2 oz
Crème Demi
Developer
Apply on shampooed and towel-dried hair.
Process for up to 25 minutes.
Check the results every 5 minutes.
Lightly shampoo if needed and condition.
Apply to towel-dried hair and process for up to
30 minutes. Check frequently for desired results.
+
3 oz Wella Color Charm
20 Volume Developer
Apply on shampooed and towel-dried hair.
Cover hair with a plastic cap and process for
up to 25 minutes.
Check the results every 5 minutes.
Rinse and condition, but do not shampoo.
Golden Blonde
WARM
1½ oz
Wella Color Charm T-11
Beautiful Collection Champagne
Apply to towel-dried hair and process for up to
30 minutes. Check frequently for desired results.
+
1½ oz
Wella Color Charm T-35
3 oz Wella Color Charm
20 Volume Developer
Jazzing Cream Soda
Apply to towel-dried hair and process for up to
30 minutes. Check frequently for desired results.
NETURAL
Apply on shampooed and towel-dried hair.
Cover hair with a plastic cap and process for
up to 25 minutes.
Check the results every 5 minutes.
Rinse and condition, but do not shampoo.
Natural Blonde
+
1½ oz Wella
Color Charm T-27
3 oz Wella Color Charm
20 Volume Developer
Apply on shampooed and towel-dried hair.
Process for up to 25 minutes.
Check the results every 5 minutes.
Shampoo with Shimmer Lights Blonde & Silver.
Cool, Ash Blonde
+
2oz Crème Demi
Developer
Apply to towel-dried hair and process for up to
30 minutes. Check frequently for desired results.
+
1½ oz Wella
Color Charm T-18
3 oz Wella Color Charm 20
Volume Developer
- 12 -
COOL
2oz Crème Demi
Permanente 10A
CARING FOR YOUR NEW BLONDE LOOK
Clairol Professional iThrive and Shimmer Lights will help you care for your hair.
Daily use
•
iThrive Shampoo & Conditioner
Select your regimen based on your hair needs.
Weekly
•
iThrive Treatment
Select your regimen based on your hair needs.
Use once or twice a week for best results.
Weekly or as needed
•
Shimmer Lights Blonde & Silver
Helps eliminate brassiness.
Use once a week or as needed.
THINGS TO CONSIDER BEFORE YOU LIGHTEN
Key factors to consider for successful lightening:
CONDITION OF YOUR HAIR
Is your hair healthy enough and able to go through the lightening process? Take a strand of your hair and try
pulling it apart. If it breaks easily, your hair is probably not strong enough to endure lightening.
HAIR TEXTURE
Fine Hair: If you have fine, fragile hair we recommend using a lower volume of developer, such as 10 or 20 volume.
Coarse Hair: Thick, coarse hair will require a stronger developer with a higher number, such as 20 or 30 volume.
Make sure to only use 30 volume developer on the lengths and ends (and not your roots) to avoid getting “hot roots.”
Example of Fine Hair
Fine hair strands are
smaller in diameter,
similar to sewing thread.
Example of Coarse Hair
Coarse hair strands
are thicker in diameter,
similar to yarn.
THE STRAND TEST
Before starting any of the following applications, make sure to do a strand test with your selected product to
preview the results and determine the processing time.
- 13 -
TIMING
How light are you trying to go? This will determine the amount of time your lightener of choice would need to be
left on the hair.
If you’re a Redhead:
If you’re a Brunette:
If you’re a Blonde:
Estimated processing time:
45-50 minutes
30-45 minutes
25-30 minutes
Redheads have the hardest pigment
to remove. It will take longer to
lighten to a Light Blonde (Level
8), Very Light Blonde (Level 9) or
Lightest Blonde (Level 10).
Brunettes will lift rapidly to a red
gold and then take longer to lighten
to Light Blonde (Level 8), Very Light
Blonde (Level 9) or Lightest Blonde
(Level 10).
Blondes will lift the fastest, but
sometimes can lift unevenly.
Read the product directions on timing. Check your hair frequently when you have lightening products on to see
if you’ve achieved your desired lightness.
MORE FROM THE PROS:
MORE ON NATURAL HAIR COLOR:
If your hair has been previously colored with permanent color…
• It will take longer to lighten your hair.
• Y
ou may show more warm tones vs. virgin color hair, which is hair that hasn’t been colored. If you don’t
want the warm tones, use a toner to cool down your look.
WHAT HAPPENS WHEN YOU LIGHTEN?
When you use lightening products, the underlying pigment from your natural hair color becomes exposed in the
process. There are different underlying pigments (also called contributing pigments) for different natural hair
colors. This shows what contributing pigment you have:
NATURAL LEVELS
10
LIGHTEST
BLONDE
9
VERY
LIGHT
BLONDE
8
LIGHT
BLONDE
7
MEDIUM
BLONDE
6
DARK
BLONDE
5
LIGHTEST
BROWN
4
LIGHT
BROWN
3
MEDIUM
BROWN
2
DARK
BROWN
1
BLACK
GOLD
ORANGEGOLD
ORANGE
REDORANGE
RED
REDBROWN
DARK
REDBROWN
CONTRIBUTING PIGMENT
PALE
YELLOW
YELLOW
YELLOWGOLD
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TROUBLESHOOTING
1. Going bleach blonde right away: Lightening the hair is tricky, especially if you’re starting with naturally
dark to light brown hair. If you are going light for the first time, try easing your way into a lighter shade with
highlights or ombré. This will help you avoid a potential hair color disaster and have a less shocking change.
If you have already tried to go lighter and do not like the results, try toning your hair with a demi permanent or
semi permanent formula. Check out our Toning section in this guide for formulas and directions on how
to apply.
2. Selecting the wrong shade of blonde: It’s important to remember that there is no one shade of
blonde that suits every skin tone and/or is realistic for your starting level. Choosing the wrong tone can result
in unflattering effects like a washed out appearance. Refer to the warm or cool skin tone chart to help you
identify the right shade of blonde.
3. The hair appears too warm or brassy: If the hair was lightened to a Gold or Yellow Gold stage, you
can correct this by toning. Refer to the section on Toning and use the Formula for Cool, Ash Blonde. If the
hair is still in an Orange - Gold phase after lightening, you can either tone to a Caramel Blonde or reapply the
lightener. Make sure to check the condition of your hair and be sure it is healthy enough to withstand another
lightening process.
For more help, call the Clairol Pros Hotline: 1-800-221-4900
Hours of operation: M-F 8:30am-8:30pm Eastern Time, Sat 9am-6pm Eastern Time
Lift your blonde to new heights
Find more education online:
clairolpro.com/BLONDE
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- 15 -
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GET THE
LOOK
Caramel Bronde
Step by Step
NEUTRAL
NEUTRE
BEFORE
NEW LOOK
COMING SOON
FORMULA
PRODUCT
DEVELOPER
A
1 oz Kaleidocolors Neutral
2 oz Pure White 20 volume
Step 1 : Create a curved, vertical
section from the front of one ear to
the front of the other ear. Section the
rest of the hair away with a clip. Pick
up a ½-inch section closest to the ear
and freehand paint with Formula A.
Step 2 : Take another ½-inch section
and freehand paint with Formula A.
Feather the application around the
hairline to avoid creating a distinct
line.
- 17 -
Step 3 : Unclip a ½-inch section.
Continue freehand painting with
Formula A until you reach the crown
of the head. Repeat steps 1, 2 and
3 on the other side and process for
20 minutes at room temperature.
Shampoo and condition with Color
Vibrancy Shampoo and Conditioner.
Apply Color Vibrancy Treatment for
added conditioning and softness.
Caramel Bronde
AFTER
18 - -18
Vanilla Blonde
Step by Step
BLUE
BLEU
AZUL
BEFORE
NEW LOOK
COMING SOON
FORMULA
PRODUCT
DEVELOPER
A
1 oz Kaleidocolors Blue
2 oz Pure White 20 volume
Step 1 : Start 1 inch above one ear
and create a diagonal section. Take
a medium weave and freehand paint
Formula A.
Step 2 : Skip a ½-inch section. Take
another medium weave and apply
Formula A in a foil.
- 19 -
Step 3 : Skip another ½-inch section.
Continue working up the head
alternating between freehand painting
and foiling. Repeat the same steps
on the opposite side. Process for
20 minutes at room temperature.
Shampoo and condition with Color
Vibrancy Shampoo and Conditioner.
Apply Color Vibrancy Treatment for
added conditioning and softness.
Vanilla Blonde
AFTER
- 20 -
Platinum Blonde
Step by Step
BEFORE
FORMULA
PRODUCT
DEVELOPER
A
2 oz 7th Stage + 3 Lightening
Activators
4 oz Pure White 30 volume
B
2 oz 7th Stage + 1 Lightening
Activator
4 oz Pure White 20 volume
C
1 oz BW2
2 oz Pure White 20 volume
Step 1 : Create 4 sections by splitting
the hair down the middle and then
splitting from the top of one ear to the
top of the other ear. Starting at one
of the back sections, apply Formula
A a ½ inch away from the roots and
to the ends. Take ¼-inch partings to
ensure even saturation. Continue this
application on the other 3 sections
and process for 20 minutes.
Step 2 : Starting at the same back
section from Step 1, apply Formula B
to the roots. Take ¼-inch partings to
ensure even saturation. Continue this
application on the other 3 sections.
Process for an additional 30 minutes.
Shampoo and condition.
- 21 -
Step 3 : Towel dry the hair and section
according to the natural part. Take
½-inch slices and apply Formula C in
foils. Skip a ½ inch in between each
section. You should end up with 8
to 10 foils depending on the desired
amount of lightness. Process for
20 minutes at room temperature.
Shampoo and condition with Shimmer
Lights Blonde & Silver.
Platinum Blonde
AFTER
- 22 -