merchandising guide

This packet contains merchandising tips to enhance visual appeal. Global Views
uses these standards to create excitement resulting in larger sales!
Packet includes:
• General
merchandising tips
• Standards for
cabinet details
• Standards for free
floating displays
• Standards for
statement walls
• Tips for final
touches
• Hanging Guide
• Cleaning Guide
General Merchandising
• Group like items together.
• Keep like collections of ceramics, glass or wood items in the same general area.
General Merchandising
Organize rooms and displays by:
• Color story or theme
• Contemporary or traditional
• Casual or formal
• Group metals together by finish and
style to unify the area (e.g. brass vs.
nickel).
Contemporary/Red Color Story/ Nickel
Formal/ Green Color story/ Brass
General Merchandising
Brass/ Blonde Bronze color story
Casual/ Copper and Iron/ Traditional
General Merchandising
Layering is important to successful merchandising.
Strive to include an item of each element (glass, wood, ceramic, metal, textile or
leather) into each display to create interest, variety and cross selling opportunities.
General Merchandising
Composition is key to successful merchandising.
• Compose product into a pyramid shape and ensure all elements are visible.
• Plan the highest point of the composition in the center of the grouping and reduce the
height of items toward the outer edges – use a pyramid shape as the outline for the edges
of product.
Note: There are small pyramids within the large pyramid.
General Merchandising
• Multiples and repetition of an item
attract attention and can increase sales
on an otherwise unnoticed item.
• Odd numbers of items are especially
effective in this situation (3,5,7)
Cabinet
Free-Floating display
Statement wall
Global Views typically has three types of displays:
• Cabinets- shelf display
• Free Floating display – grouped platforms or floor settings
• Statement walls- for high impact wall installations, anchored with platforms or large pieces
of furniture.
Cabinets
• Place items in the cabinet appropriate to scale.
• Place larger candlesticks and other decorative
items on the top.
• Group desk, bar items and smaller items in the
center.
• Tables work best on the bottom shelf.
• Place wall hangings and mirrors in the back of
the cabinet.
Cabinets
Free-Floating Display
• Direct the display towards the traffic
flow.
• Follow the pyramid rule, with the
highest items in the center.
• Follow the mixture of elements rule, by
adding items of textile, wood, metal, glass
ceramic, etc.
• Check that the display is visually
appealing from all sides.
• Anchor free-standing displays with
platforms or rugs.
Free-Floating Display
Statement Walls
• Do a big wall installation and make
a few items important.
• Repetition is helpful. Multiples of
smaller sized items make a big
statement.
• Repeating furniture is an effective
tool.
Customers take repetition ideas
directly from retail and translate to
home, thus increasing sales.
Statement Walls
Final Touches
Customers respond when product is shown at its best. These final touches will help.
• Wash glass! Hot water is crucial and dry as soon as it is rinsed to avoid streaks.
• Clean mirrors and ceramics and dust furniture thoroughly. See our cleaning guide for suggested
products.
• Adjust overhead lighting to highlight displays. Replace burned out light bulbs. Use a mix of spots and
floods. Spots highlight smaller, special items by focusing attention. Floods give overall illumination.
• Lamps should be plugged in and turned on.
• Place appropriate candles in candleholders (Global Views has a candle for every holder, check the
catalogue if you are unsure).
• Hanging elements should be properly hung and secured. See our hanging guide for further information.
• Add wine or champagne bottles to wine coolers and ice buckets so customer can visualize item use.
• Put liquids in decanters to give a feeling of usability (water and a bit of Kitchen Bouquet makes great faux
brandy!).
• Place magazines in dumps and stands, place stationery or business cards in the appropriate holders.
• Put images in photo frames. Using one image subject throughout creates continuity.
• Place fruit and floral in vases and bowls.
Hanging Guide for items with 2 holes:
Tools required: painter’s tape,
pencil, tape measure, level,
screwdriver, screws.
1. Lay item flat with backside facing up. Place
face of item on a soft surface to avoid
scratching. Tape the back from hole to hole.
Mark the holes.
2. Measure down from the top of the item to
the top of holes.
3. Fold tape in half matching up the hole marks
on the edge.
4. Hold up the item on the wall to the desired
place and mark the top of the item.
5. Use the measurement from the top of the
item on the wall ( see step 4) and measure
down the appropriate amount. Place tape.
6. Use level to ensure that the tape is straight.
7. Use marks on the tape as your markings for
the location of the screws. Screw the screws
into the wall. Leave room on the screw
(appropriate for item) sticking out of the wall.
8. Remove tape. Hang item. Stand back and
admire your work!
1
.
2.
3.
4.
5.
6.
7.
8.
Cleaning Guide:
Suggested products:
• Dirtex spray cleaner for mirrors, ceramics and cabinets.
• Maas – for polishing nickel and brass.
• Mr. Clean Magic Erasers – for cleaning scuff marks off walls or cabinets.
• Mr. Clean All Purpose cleaner – for washing glass. Use a couple of capfuls in a large bucket of hot water.
Have another bucket of hot water for rinsing. Wash the glass, rinse it, and then dry.
• Paper towels to avoid streaks.
• Guardsman Furniture polish.
• Black Sharpie or furniture touch up pen for touching up furniture.