2013 Bridal Registry Study

Transcription

study overview
the industry’s definitive
registry study
• Nearly 7,700 qualified respondents:
o
The Knot and WeddingChannel members
o Wedding date in 2013 or first half of 2014
•
A demographically and geographically
dispersed national sample
• To Qualify:
o
18 or older and married or engaged to be
married
o Have begun the registry planning process
• Fielded: December 2013
33
Source: TKWN 2013 Bridal Registry Study
who is she?
• Marital status:
o 56% married/44% engaged
• Registry status:
o 71% had completed setting-up their
registry versus 93% in 2012
o 13% were well into the process
versus 4% in 2012
o 16% were in early planning stages
versus 3%
• Demographics:
o
o
o
o
o
4
Average Age: 28 years
Graduated College+: 81%
Employed Full Time: 77%
Median HHI: $71,590
Geographically dispersed
where does she live?
Respondent’s Geographic Residence
9%
7%
15%
14%
17%
6%
4%
9%
19%
5
highlights
a huge & constantly replenishing market
1.5
MILLION
COUPLES
REGISTER
EVERY YEAR
OVER
$10
BILLION
SPENT ON TOTAL
BRIDAL GIFTS*
EVERY YEAR
7
* Note: Total gift giving including registry and other gifts
9 in 10 (87%)* establish a registry
• Couples register at an average of 3 (2.9) stores
• On average, brides register nearly 7 months (6.7) before
the wedding, versus 6 months (5.8) in 2012
Over 4 in 10 (42%)
couples are
registering more
than 6 months
ahead versus
29% a
year ago
Less than 4
months before
12%
More than 6
months before
42%
4-6 months
before
45%
8
*2013 Real Weddings Study
while most registries begin in-store (51%), most
are managed exclusively online (81%)
• In-store registry set up has declined from 65% in 2012
• 8 in 10 (82%) of couples register items over a period of time
Initial Primary Registry Set-Up
Online, using
a mobile
device
2%
Online, using
a computer
31%
In-store
(with an
appointment),
9%
99
In-store
(without an
appointment)
42%
Primary Registry Management
In person at
the store
7%
Online, via a
universal
registry
4%
Managed
online and
offline
equally
12%
Online, via
the retailer's
website(s)
77%
Base: Married or engaged with registry
traditional registries still dominate
Registry Types
2013
2012
2011
2010
Traditional registry at national/regional retailer(s)
(Online or offline)
92%
93%
94%
96%
Honeymoon registry
(Traveler’s Joy, Honeyfund, etc.)
17%
13%
12%
11%
Universal registry
(GiftRegistry360.com, MyRegistry.com, etc.)
14%
11%
9%
5%
Registry at an online only retailer
(PamperedChef.com, Amazon.com Wedding Registry, etc.)
10%
9%
8%
7%
Local boutique/retailer registry
4%
4%
5%
6%
Cash registry
2%
2%
1%
1%
Charity registry
1%
1%
1%
2%
Other
1%
2%
2%
2%
10 Source: TKWN 2013 Bridal Registry Study
universal registries continue to become
more popular
Used a Universal Registry
Almost triple since
2010 (5%)
YES
14%
40%
Not aware of
universal registries,
but I would likely
have used one if I
had known about it
Why they
didn’t use a
Universal
Registry*…
NO
86%
•
11
11
11
UNAWARE
22%
Not aware of
universal registries,
and I would not have
used one even if I
had been
(NET)
62%
38%
Aware of universal
registries, but
chose not to use
one
AWARE
Did not use aincreased
universal registry significantly to 42% in 2012 from
Awareness of universal *Base:
registries
25% in 2010, yet saw a slight decrease in 2013 to 38%
Did not
use a universal registry
*Base: Did not use a*Base:
universal
registry
easy access and “link & sync” are the most
important features of a universal registry
• Over 4 in 10 (43%) used link & sync to merge registries into their universal registry
• Product alerts have dropped from 3rd to 6th position (47% to 41%)
Importance of Features in Selecting Universal Registry
Top 2 Box
Add From Anywhere
75%
Link & Sync
64%
Cash Funds
iPhone App
43%
Product Catalog
42%
Product Alerts
41%
Purchase Alerts
40%
Intelligent Alerts
Styleboards
12
44%
iPhone app
use has more
than doubled
since 2010 (20%)
and “link & sync”
has risen from
38%!
27%
24%
Base: Used a universal registry or would have been interested in using
the ability to add items from across the
internet is the major appeal
• Ease of management declined from 42% to 35%, while the ability to
include local guest options more than doubled from 12% to 26%
Reasons Chose Universal Registry
It allowed the freedom to add products from
anywhere on the internet
72%
We could add items from stores that do not
offer a registry
48%
It was easier to share with guests
41%
It was easier to manage
35%
It allowed us to include local options for guests
in many different areas
Other
13
26%
5%
Base: Used a universal registry
3 players dominate the market
• Amazon.com Universal Registry Tool has grown in usage from 26% in 2012
• GiftRegistry360 has decreased from 49%
Universal Registry Used
14
Amazon.com Universal Registry Tool
35%
GiftRegistry360.com (by The Knot)*
30%
MyRegistry.com
23%
AmazingRegistry.com
3%
OurWishingWell.com
1%
Wishpot.com
1%
eRegistry.com
1%
Base: Used a universal registry
Universal
registries
are most often
considered a
secondary
registry
*October 2012: New aggregated registry format launched on The Knot as a replacement to GR360.
almost 1 in 5 (17%) choose a honeymoon registry,
a growing trend (up from 13% in 2012)
Other
16%
Honey Luna
1%
The Honeymoon
3%
Honeyfund
45%
Traveler's Joy
8%
Honeymoon
Wishes
10%
15
Base: Used honeymoon registry
Registry with
specific hotel,
travel agent,
cruise line or
destination
17%
honeymoon registries help couples pay
for the overall experience
• Contributions shift towards covering basic expenses vs. extras
Types of Things Included on Honeymoon Registry
2012
Contributions towards your overall honeymoon
73%
Excursions/Activities (tours, snorkeling, golf, etc.)
72%
Wining & dining (meals/restaurants, champagne, etc.)
62%
Contributions specifically for your accommodations
expenses (hotel stay, room upgrade, etc.)
53%
Contributions specifically for your travel expenses
(airfare, etc.)
52%
Spa/Massage packages
Other
16
50%
4%
Base: Used a honeymoon registry
70%
75%
66%
54%
51%
54%
5%
influencers & information
brides rely on friends and family—and
the internet
Influence of Sources During Registry Planning
Very Influential/Somewhat influential
Friends/family
38%
The Internet
45%
Consumer reviews
Salesperson/in-store visit
36%
32%
9%
Newspapers 2%10%
65%
60%
38%
33%
24%
Books 3% 16%
81%
43%
31%
Television 4% 20%
18
35%
24%
Magazines 7%
81%
36%
30%
Retailer catalogues 11%
Bridal shows or events
43%
23%
19%
12%
the mobile registry
smartphone and tablet ownership continues
to rise—especially iPhones and iPads
Smartphone
2013
2012 2011
Any
94%
85%
75%
iPhone
66%
52%
34%
Android
32%
33%
31%
Blackberry
2%
6%
15%
Other smartphone
3%
3%
5%
66%
45%
N/A
iPad
44%
29% 14%*
Kindle Fire
13%
8%
N/A
Android Tablet
10%
5%
N/A
Nook Tablet
6%
5%
N/A
Other tablet
5%
3%
N/A
Tablet
Any
20
*Note: Only iPad asked in 2011
more than half use their tablet or smartphone
(55% & 54%) to work with their registries
• Some brides say that easier access to their registries on their smartphone
would improve that experience
Almost
4 in 10 (39%)
say managing
their registry on
their tablet is
the “best thing
ever!”
How Use Tablet or Smartphone
Tablet
Smartphone
Access wedding planning websites
39%
37%
See which items have been purchased from my registry
38%
42%
Browse/research registry retailer and item options
32%
27%
Add registry items via my retailer's website or mobile app
30%
30%
Purchase registry gifts for other weddings I attend as a guest
24%
17%
Purchase items left on my registry post-wedding
22%
14%
Share registry item pictures with family/friends/my partner
17%
17%
-
21%
Add registry items by scanning with my mobile phone
21
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
Bridal Series: 2012 Registry Study
21 Source:
Bases: Married or engaged with registry and own/use smartphone or own/use tablet
retailers
3 retailers continue to dominate the market
Bed Bath & Beyond
37%
Target
11%
Macy's
22%
29%
17%
Crate & Barrel
21%
8%
Honeymoon registry
13%
6%
Kohl's
3%
Amazon.com Wedding Registry
3%
Williams-Sonoma
2%
Pottery Barn 1%
12%
9%
GiftRegistry360.com 1%3% 4%
Bloomingdale's 1%2%
3%
Primary
Secondary
7%
Walmart 1%3% 4%
4%
21%
10%
Amazon.com Universal…1% 3% 4%
Local boutique/retailer registry 1%3%
38%
11%
8%
6%
40%
15%
9%
8%
• The Top 3 account for 2 in 3 (65%) of all primary registries
• Target and Macy’s are the most popular “secondary” registry
MyRegistry.com 1%2% 3%
Sears
3%
3%
Sur La Table 1% 2% 3%
Note: Reporting retailers with 1% or more; Some bars may not add due to rounding
23
59%
Base: Used a traditional retailer registry or online only retailer registry
share of market has remained fairly flat
5 Year Trends: Top Registry Retailers
Registered at:
2013
2012
2011
2010
2009
Bed Bath & Beyond
59%
64%
63%
61%
56%
Target
40%
46%
48%
51%
47%
Macy's
38%
38%
38%
39%
40%
Crate & Barrel
21%
22%
25%
26%
24%
Kohl's
12%
13%
12%
11%
8%
Amazon.com Wedding
11%
9%
7%
6%
5%
Williams-Sonoma
10%
9%
9%
10%
9%
Pottery Barn
7%
8%
7%
8%
6%
Wal-Mart
4%
6%
7%
8%
7%
Sears
3%
4%
4%
5%
5%
JCPenney
2%
3%
5%
7%
9%
Bloomingdale's
4%
3%
3%
3%
3%
Dillard's
2%
3%
3%
3%
4%
Belk
2%
3%
3%
3%
3%
24
Amazon.com
Wedding has
shown the most
significant
growth over the
5 years
Base: Used a traditional retailer registry or online only retailer registry
4 top retailers have the highest conversion rate
Primary
Secondary
Seriously Considered but Not Chosen
Registry Retailers: Ranked on Total Registered
Bed Bath & Beyond
37%
Target
22%
11%
Macy's
29%
17%
Crate & Barrel
8%
3%
Amazon.com Wedding Registry
3%
8%
Williams-Sonoma 2%
8%
18%
17%
9%
6%
21%
21%
13%
Kohl's
Pottery Barn 1%
18%
12%
14%
13%
13%
Walmart 1% 3% 5%
Bloomingdale's 1%2% 4%
Sears
3% 3%
Sur La Table 1% 2% 5%
Belk 1%2%2%
Conversion Rate:
Percent of those that register out of
those that considered/registered at
a retailer
Dillard's 1% 3%
REI 2% 2%
JCPenney 2%
Conversion Rate
2013
2012
Bed, Bath & Beyond
77%
78%
Target
65%
67%
Macy’s
68%
65%
Crate & Barrel
56%
60%
Belk
55%
59%
Sears
52%
48%
Kohl’s
51%
48%
Bloomingdales
49%
43%
REI
45%
41%
Williams-Sonoma
45%
41%
Amazon.com Registry
44%
48%
Menards
44%
41%
Walmart
43%
46%
Pottery Barn
36%
35%
Sur La Table
32%
31%
Dillard’s
39%
40%
JC Penney
25%
29%
Home Depot
19%
20%
Lowe’s
17%
14%
Pamperedchef.com
25%
25%
5%
Home Depot 2%
7%
Etsy 1% 3%
Lowe's 1% 5%
Menards 1% 1%
PamperedChef.com 1% 2%
25
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
25 Source:
Note: Reporting retailers with 1% or more
product selection & online accessibility
matter most when picking a primary registry
Criteria in Selecting Primary Registry-Top 2 Box
Extremely Important
Somewhat Important
Having a wide product selection
62%
Ability to modify or manage your registry online
69%
Ability for guests to make purchases from
registry online
35%
53%
39%
Ability to start a registry online
29%
Proximity of the store to your home
27%
Ability to modify or manage your registry using a
smartphone/tablet
28%
68%
21%
32%
29%
22%
61%
56%
50%
Saw advertisement for retailer 6% 8% 13%
26
78%
74%
35%
47%
Brands carried
82%
25%
91%
89%
26%
47%
Having multiple nationwide store locations
Prior experience shopping at the store
22%
63%
Affordability of items
91%
29%
3 in 4 say that a good return/exchange policy
is also important
Additional Criteria in Selecting Primary Registry-Top 2 Box
Extremely Important
Somewhat Important
Having a good return/exchange policy
43%
Having good customer service
Deals/Coupons offered for my guests
My fiancé/spouse's wishes
Friend or family recommendations
Having in-store registry consultants
Free shipping or gift wrap
27
31%
35%
34%
29%
25%
17%
20%
17%
53%
28%
27%
22%
20%
69%
55%
26%
44%
42%
37%
74%
the more items to choose from, the more
likely a registry will be considered primary
Why Considered Primary Registry
It has more items we really want
57%
It has more items we really need
53%
It has the most number of item selections
51%
It is the most convenient registry for my guests
49%
It has the best prices and/or deals for my guests
43%
It has my tabletop items (china, flatware, etc.)
29%
It has the best return policy
24%
It has the best customer service
Other
28
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
28 Source:
20%
8%
Base: Had more than one registry
special offers at retail can impact registry
decisions
Registry Offers in Order of Importance
1. Completion program: % off multiple purchases from their registry over a specific time period
2. Loyalty program: Couple receives retailer dollars based on guest spend of registry purchases
3. Registry sign-up: Receive gift card (with minimum purchase requirement) at time of sign-up
4. Completion program: % off one time purchase from their registry
5. Registry sign-up: Receive a free gift (i.e. champagne flutes, frames, vase) at time of sign-up
29
Base: Total respondents
registry items
it takes two to register!
• 7 in 10 (69%) fiancés are involved in picking registry items
• 42% are extremely involved
Fiancé/Spouse Involvement in Item Selection
(Top 2 Box)
Outdoor items
(Grilling/barbecue, yard/lawn care, etc.)
For Electronics and Entertainment items
(Electronics, music, movies, etc.)
Kitchen items
(Bakeware, cookware, appliances, etc.)
Tabletop items
(Casual china, formal china, stemware, etc.)
Home items
(Decorative items, furniture, etc.)
79%
78%
63%
61%
56%
2 in 3
fiancés are
also involved in
selecting registry
store(s)
31
couples wanted a variety of items at
different prices to choose from
How Determined Number of Different Items for Registry
Wanted variety of options at different price points
70%
We just picked the items we wanted
65%
How much we need to equip our household
64%
Number of wedding guests invited
46%
Recommendations from friends or family members
30%
Registrants
selected an
average
of
140 items
32
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
32 Source:
multiple factors are important in selecting
registry items
Most Important Criteria in Selecting Primary Registry-Top Box
Quality
88%
Durability
79%
Style/Design
65%
Product Features
62%
Price
61%
Availability at preferred retailers
Brand names
33
48%
20%
Quality and
durability are
considered
most important
overall
brides think of their registries as practical
• The top 4 descriptors have all increased in importance vs. 2012
TOP Registry Descriptors
(Up to 3 Selected)
Practical
Casual
Traditional
Contemporary
Fun
Value conscious
Sophisticated
Upscale
Eclectic
Trendy
Vintage
Cool
Romantic
Formal
Active
Eco-Friendly
2013
62%
38%
36%
21%
17%
15%
14%
8%
6%
6%
6%
5%
5%
4%
4%
4%
2012
53%
33%
32%
17%
18%
13%
14%
7%
6%
6%
6%
5%
5%
4%
3%
4%
kitchen items are most popular
Registry Items
Bakeware
88%
Kitchen accessories (whisks, mixing spoons, etc.)
86%
Kitchen appliances/electrics (mixer, coffee maker, etc.)
85%
Cookware
Registry Items
Crystal/Stemware
40%
84%
Grilling, Barbecue, Outdoor entertainment
38%
Bath items (towels, bath rugs, etc.)
83%
Luggage/Travel gear
37%
Bedding
81%
Gift cards
33%
Cutlery (knives, cutting tools, etc.)
73%
Formal/Fine china
28%
Flatware
68%
Electronics (stereo, television, camera, etc.)
19%
Casual/Everyday china
66%
Furniture
17%
Home appliances (iron, vacuum, fan, etc.)
65%
Yard/Lawn care/Patio items
16%
Sports/Outdoor gear
16%
Table accents/Serveware (bowls, candlesticks, etc.)
64%
Power tools
15%
Barware
58%
Music, movies, books, games (DVDs, CDs, etc.)
10%
Decorative home items (frames, vases, etc.)
57%
Personal care items (electric toothbrush, razor, etc.)
8%
Table linens
40%
Other
3%
35
couples like to keep it casual
Entertaining Style
The casual entertainer: A few good friends, lots of
good food, and a totally casual atmosphere—this is
66%
my favorite way to entertain.
The party planner: Oh, it's Tuesday? Let's have a
party! I love to entertain for any reason—or no reason
9%
at all.
The potluck entertainer: Come on over! Can you
bring an appetizer or dessert? (I'm a hostess who
8%
knows how to delegate.)
The holiday entertainer: The holidays totally inspire
me. I love opening my door to friends and family to
7%
celebrate special occasions. Egg nog, anyone?
The reluctant entertainer: Cooking, cleaning,
hosting–it's too much! But I'll gladly attend your party
6%
and arrive with a thoughtful gift.
The sophisticated entertainer: I like hosting a formal,
intimate gathering with close friends and family
3%
(plus, I get to use my china).
36
Type of Events Hosted
“All the Time / Frequently”
Family entertaining
32%
Outdoor/Cookouts
28%
Casual dinner parties
24%
Cocktails/Appetizers/Snacks
23%
Holiday entertaining
21%
Brunch
5%
Formal dinner parties
4%
Top 2 Box summary
the trend toward casual continues
2008
2009
2010
2011
2012
2013
49% 49%
48%
48%
45%
46%
43%
42%
42%
39% 40%
40%
36%
34%
32%
29% 28% 28%
Formal/Fine china
37
Crystal/Stemware
Table linens
the average registry is valued at $5,160 and
47% of items cost $50 or less
• 40% of registries are valued at $5,000+
Total Estimated Value of Items Across Registries*
Average (%) Items in Price Range
$201-$400
5%
$10,001+
12%
$401 or more
2%
Up to $2,000
18%
$25 or less
20%
$101-$200
15%
40%
$5,001$10,000
28%
47%
$2,001-$5,000
42%
$26-$50
27%
$51-$100
30%
• 42% of couples said the economy impacted registry decisions down from
45% in 2012, 46% in 2011, and 43% in 2010
38
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
38 Source:
Base: Completed setting-up registry
*Self-reported
registry items account for 55% of gifts received, and
52% of gifts are received near the wedding date
Average (%) of Wedding Gifts that Came From:
When Bridal Gifts Were Received
Gift cards not
from my
Gifts not from registry
my registry
3%
6%
At
engagement
party
After the
2%
wedding
6%
Weeks prior to
the wedding
event
18%
Cash gifts
36%
Gifts from my
registry
47%
55%
52%
Gift
cards
from my
registry
8%
39
At the
wedding event
34%
Base: Married
At bridal
shower
40%
couples anticipate receiving half of
what they register for
• 67% of couples receive group gifts, the majority (53%) receive 1-3 group gifts
Thinking Ahead to Anniversary, % of Gifts Expected to be...
Received Gifts Purchased by a Group*
Not sure
3%
Left
unpurchased
28%
No
30%
Purchased
by guests
50%
Yes, 1-3 gifts
53%
Completed/
purchased
by
you/spouse
22%
Yes, 7+ gifts
3%
Yes, 4-6 gifts
11%
“Yes”
67%
40
40
Base: Married
more than 7 in 1o brides (71%) use personal
wedding websites to convey registry information
• Use of wedding invitations to communicate registry information has also
increased in popularity over the past 5 years
5 Year Trends: Sources of Registry Information
2013
2012
2011
2010
2009
Personal wedding website
71%
64%
64%
61%
53%
Bridal shower invitations
55%
59%
58%
58%
57%
Friends or family members
55%
59%
65%
66%
67%
My spouse and I told them
40%
48%
49%
48%
46%
Wedding invitations
32%
34%
28%
25%
25%
Save-the-Date announcement
16%
N/A
N/A
N/A
N/A
Social networking site
9%
10%
11%
12%
5%
41
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
41 Source:
Base: Married
registry wrap-up
for over half (53%) the registry experience
raises awareness of relevant advertising
• 95% of brides enjoyed their registry experience
“During my wedding planning, I paid more attention than I normally do
to registry and product related advertising and promotions”
Agree Completely :
Agree Somewhat:
Total More Aware:
17%
36%
53%
“I enjoyed my registry experience.”
Agree Completely :
Agree Somewhat:
Total Enjoyed:
43
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
43 Source:
43
Base: Married
55%
40%
95%
a good registry experience can lead to a
long relationship with a retailer
Thinking Specifically About Primary Registry:
Agree Completely
Agree Somewhat
I chose my registry retailer
because I was already a loyal
customer
My registry experience has
made me a more loyal
customer*
30%
24%
I relied a lot on registry
consultants or in-store
8%
personnel when making item
selections
44
44Source: TKWN 2013 Bridal Registry Study
44
45%
20%
*Married
47%
28%
74%
71%
interactive check lists (38%) & user reviews
(35%) could improve the registry process
Things That Would Improve the Registry Process
Interactive registry check-list that checks items off my 'must
have' list as I add items to my registry
38%
User reviews on registry products
35%
Ability to complete just 1 registry form online for all my
registries instead of filling it out separately at each store
33%
Interactive quiz to generate registry recommendations suited
to my taste and lifestyle
26%
Ability to import items onto my registry list from Pinterest
22%
Inspiration from what other brides are registering for (e.g.
styleboards, social shopping)
17%
Pre-populated registry with top items I can modify and add to
17%
More knowledgeable in-store staff
10%
Inspiration and recommendations from experts and
trendsetters
Other
45
45
9%
2%
Almost
1 in 5 (17%) say
there is no
need for
improvement…
it’s fun
& easy
top 10 key takeaways
1. Registries are still the norm—88% of brides establish one and register at an
average of 3 stores
2. While over half (51%) of registries begin in the store, that has decreased
significantly from 65% just a year ago
3. The use of universal registries continues to grow, but at a slower pace, up to
14% from 11% from 2012, 9% in 2011, and 5% in 2010
4. Honeymoon registries are also popular, with 17% of respondents using one up
from 13% in 2012
5. Smartphone ownership has risen to 94% from 85% in 2012, and over half use
them to manage their registries
6. Tablet ownership has skyrocketed to 66% from 45%, again with over half
using them for registry purposes
7. Bed Bath & Beyond, Target and Macy’s remain the top registry retailers
8. A large inventory of products is key to being considered a primary registry
9. Personal wedding websites are used most often by brides to convey registry
retailers to guests
10. A good registry experience can lead to a long term retail relationship
category highlights
fine china
almost 3 in 10 (28%) register for fine china
•
On average, they register for 10 place settings
Extremely Important When
Selecting Fine China
Pattern/Design
80%
Color
63%
Durability
47%
Dishwasher-safe
31%
Long-term availability
29%
Price
26%
Brand
23%
Recommendation from
20%
trusted source
Top 10 Fine China Brands
Lenox
29%
Mikasa
18%
Kate Spade
16%
Waterford
15%
Vera Wang
10%
Noritake
10%
Wedgwood
7%
Crate & Barrel
6%
Martha Stewart
5%
Lauren Ralph Lauren 3%
• 45% of brides who did NOT register for fine china say “I don’t think I’ll use it/I don’t
host many formal dinner parties*
• 42% who did NOT register for fine china say “I’m not really that fancy”*
49
Base: Registered/Plan to register for formal/fine china
*Base: those who did NOT register for Fine China
classic, platinum rim, and patterned border
designs remain popular
Design Style/Pattern
Classic
49%
Traditional
28%
Modern
25%
Contemporary
19%
Vintage
12%
Retro
1%
Holiday
1%
Design Attributes
Platinum Rim
Patterned Band/Border
All White/Cream
Non-Floral Pattern
Color Band/Border
Textured
Solid
Floral Pattern
Color
Gold Rim
6 in 10
(61%) plan to use
their formal
china just for
special occasions
50
Base: Registered/Plan to register for formal/fine china
36%
36%
24%
23%
17%
15%
10%
10%
10%
9%
casual china
2 in 3 register for casual china
•
On average, they register for 9 place settings
•
Pre-packaged place setting sets (42%) and individually packaged full
place settings (31%) are most commonly selected
•
Color, durability, pattern and being dishwasher safe are important criteria
to 9 in 10
Top 10 Casual China Brands
Bed, Bath & Beyond
28%
Lenox
19%
Crate & Barrel
18%
Target (Home Brand)
16%
Mikasa
15%
Martha Stewart
14%
Oneida
13%
Kate Spade
12%
Noritake
11%
Corelle
10%
52
Base: Registered/Plan to register for casual china
casual china is most often simple & modern
Design Attributes
Design Style/Pattern
Modern
36%
Solid
36%
Classic
32%
All White/Cream
34%
Contemporary
28%
Color
27%
Traditional
19%
Color Band/Border
18%
Textured
13%
Vintage
7%
Patterned Band/Border
10%
Retro
3%
53
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
53 Source:
Geometric Pattern
9%
Floral Pattern
6%
Other Pattern
6%
Base: Registered/Plan to register for casual china
flatware
more than 2 in 3 (68%) register for flatware
•
8 in 10 (79%) select stainless steel
•
Average place settings:10
•
Pre-packaged, multiple place settings are chosen by over 2 in 3 (68%)
•
Style (92%), durability (89%) and being dishwasher safe (86%) are the
most important factors
Top 10 Flatware Brands
55
Oneida
20%
Crate & Barrel
16%
Lenox
16%
Target
13%
Mikasa
11%
Kate Spade
8%
Zwilling J.A. Henckels
7%
Waterford
7%
Vera Wang
6%
Williams-Sonoma
6%
Base: Registered/Plan to register for flatware
cookware
more than 8 in 10 (84%) register for cookware
•
9 in 10 (92%) say durability is most important and 8 in 10 say easy to clean
•
More than 4 in 10 (43%) select both individual items and pre-packaged sets
•
Non-stick (71%) and stainless (65%) are key materials
Top 12 Cookware Items
57
Frying Pan/Skillet
67%
Sauce Pan
56%
Sauté Pan
53%
Casserole Pan
Top 15 Cookware Brands
Calphalon
54%
Cuisinart
35%
Kitchen Aid
32%
Pyrex
24%
50%
Le Creuset
18%
Roasting Pan
40%
All Clad
13%
Griddle/Grill Pan
39%
Corningware
12%
Stockpot
37%
Farberware
10%
Dutch Oven
Hamilton Beach
9%
35%
Martha Stewart
9%
Soup Pot
35%
Rachael Ray
8%
Wok/Stir Fry Pan
33%
Food Network
7%
Chef's Pan
24%
Emerilware
5%
Double Boiler
15%
Store Brand
5%
Anolon
5%
Base: Registered/Plan to register for cookware
electronics
1 in 5 (19%) register for electronics
•
20% would register at an electronics store if it was offered
Top 10 Electronic Items
Why Registered for Electronics
We needed the items, and our registry was a
good opportunity to get them
53%
We wanted to include some 'fun' items for
friends to purchase
43%
My husband/fiancé wanted to register
for electronics
We already had many of the household items
we needed, so we registered for more
non-traditional items
We wanted to upgrade our electronics
59
39%
22%
22%
Stereo Equipment
25%
Digital Camera
24%
Television
21%
DVD or Blu-ray Player
20%
Video Game Console
12%
Video Camera
9%
Digital Picture Frame
8%
Computer
5%
MP3 Player/iPod
3%
E-Reader
3%
Base: Registered/Plan to register for electronics
kitchen appliances
85% register for kitchen appliances
•
9 in 10 (90%) say durability is most important when selecting items
•
Family and friends (65%) and consumer reviews (59%) are the most
important influencers
Top 15 Kitchen Appliances
Blender
49%
Stand Mixer
48%
Food Processor
43%
Crock Pot
43%
Toaster
38%
Hand Mixer
37%
Coffee Machine
30%
Toaster Oven
29%
Griddle
27%
Waffle Iron
27%
SlowCooker
24%
Pod Coffee Maker
19%
Sandwich/Panini Grill
18%
Rice Cooker/Steamer
17%
Juicer
15%
61
Base: Registered/Plan to register for kitchen appliances
home appliances
2 in 3 (65%) register for home appliances
•
Almost 9 in 10 (89%) say durability is most important when selecting items
Home Appliances
Upright Vacuum
59%
Iron
39%
Hand Vacuum
27%
Garment Steamer
17%
Steam Cleaner
14%
Humidifier/Dehumidifier
9%
Fan
9%
Air Purifier
7%
Sewing Machine
3%
Space/Electric Heater
3%
Other
3%
Air Conditioner
1%
63
TKWN
Bridal
Registry Study
The
Knot2013
Market
Intelligence
63 Source:
Base: Registered/Plan to register for home appliances

2013 Bridal Registry Study

Transcription

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