Website Statistics First Quarter

Website Statistics
First Quarter - 2012
The Company You Keep
Significant Listing Inventory
 Total Inventory
$41 Billion
 Average Property
$2,604,000
Significant Top Listings
 $1M+
13,174 Listings
 $5M+
1,412 Listings
 $10M+
436 Listings
 Many renowned and celebrity homes including:
Mark Wahlberg’s Home
Location: Beverly Hills
Web ID:VLCZ
Michael Jordan’s Estate
Location: Highland Park, IL
Web ID:MJHZ
Terry Bradshaw’s Ranch
Location: Thackerville, OK
Web ID:DVMZ
Nate Berkus’s Condo
Location: Chicago
Web ID:ECNQ
Rosie O’Donnell’s Home
Location: Miami Beach
Web ID:MUYV
Ricky Martin’s Home
Location: Golden Beach, FL
Web ID:QCSZ
Christina Aguilera’s Home
Location: Beverly Hills
Web ID: MPRZ
Carlos Beltran’s Home (former NY Mets) Location: Sands Point, NY
Web ID:KXPZ
Estate of Rapper 50 Cent
Location: Farmington, CT
Web ID:XMPZ
Jack Nicholson’s Home
Location: Aspen, CO
Web ID: ICSZ
Most US $1M+ Listings
Luxury Portfolio is Truly Luxury
84% listings priced at or above $1M
Vs Sotheby’s
only 42% listings priced at or above $1M
Vs Coldwell Banker’s Previews Program
only 55% listings priced at or above $1M
Website Success
Traffic Trending in the Right Direction
Website Traffic Activity
 Traffic Increased 25% over last year
 40% Increase in # of $10M homes listed by LP members
 Increase in web traffic activity for properties $3M+
 Markets driving traffic to listing $3M+ are New York, Miami, Dallas,
Chicago, San Francisco, London, Paris, Auckland and South Africa
 Properties priced at $1M to $3M had the second largest volume of
per listing traffic
Website Demographics
 Household Income
$1,321,000
 Mean Value Primary Home:
$3,823,000
 Mean Value Secondary Home:
$5,274,000
 Average Age – 46
 College Graduate - 86%
*Source: Source: 2011 Survey of Affluence and Wealth in America,
Harrison Group and American Express Publishing
Website Search Engine Optimization
 Still delivering traffic from over 200 counties/territories each month!
 Continue to hold 1000’s of key #1 page positions on…
And Placement Matters
 Study after study shows that if you are not in the first few results on
Google you literally don’t count…
Social Media Initiatives
Facebook – link, fan, share & like
Twitter – follow latest news
LinkedIn – for members only
YouTube – for all LuxeTours
Google Plus – for properties
Social Media Links
Featured Prominently
on LuxuryPortfolio.com
Unprecedented Advertising
We are telling the story….
To over 47 million targeted luxury consumers….
The Luxury Portfolio Magazine
 Distribution to Members worldwide
 Mailed to luxury home enthusiasts
 International First Class Airline Lounges
 Sold on US Barnes & Noble Newsstands
 International Newsstands in 51 Countries
 Total distribution: 85,000+
 Cost: $999 full pg or $299 ¼ pg
Strategic Listing Syndication
Your Luxury Portfolio Listings are also displayed on our partner sites:
 WSJ.com
 countrylife.co.uk (UK/Euro audience)
 propgoluxury.com (Asia)
 lp-luxuryproperties.com
 luxury-insider.com
 property-report.com
 frontdoor.com (HGTV)
 leadingre.com (formerly relohomesearch.com)
 youtube.com (LuxeTours™)
Print Partner Statistics
Wall Street Journal - US
 Average Age 57
 Household Income
$257,100
 Household Net worth
$2,616,000
 68% respond to advertising
Wall Street Journal – Europe/Asia
 Average Age 49/47
 Average Household Income
$334,000/$335,000
 Average Household Net worth
$2.7 million
 63% of WSJE and 74% of WSJA respond to advertising
Co-op Property Advertising
CHINA
Coming in 2012
Print Partner Statistics
Unique Homes
 Average age 41
 Published 6x per year
 Average Real Estate Holdings - $3,500,000+
 Own 2+ properties - 40%
 Average Net Worth - $4,525,000
Country Life International (UK Publication)
 Published 3x per year (international edition)
 Circulation – 37,206
 Average HH Income - $208,000
 Global Reach: 227,000 in 62 countries
 51% plan to buy international property w/in 3
years
 36% own 2 or more properties
Print Partner Statistics
LUXE Interiors + Design
 Average age 53
 Published 4x/year
 National circ. of 450,000
 Average Household Income $338,000
 Household Net worth $11.7 million
 Average Home value $1.5+ million
 Design savvy consumers, interior design,
architecture audience
 In suite 5 Star resort and hotel distribution
Print Partner Statistics
LUXE Interiors + Design
 Published 6x per year
 Distribution – 50,000
 55% targeted in China’s wealthiest cities
 45% targeted in China’s wealthiest suburbs
 Distributed to select five star hotels
 Sold on newsstands in every region
CHINA
Coming in 2012
WSJ Online + Print
 Wall Street Journal print ads PLUS online readers are more likely to:
 Be better educated (89% college graduates)
 Live in a home valued at $500,000+ (46%)
 Have higher average HH income than users of either single
property ($356,237)
 Hold higher positions within organizations (36% top managerial
positions)
 Be frequent wine drinkers
 Spend more domestic/international travel
 Average age 49
Online Partner Statistics
WSJ.com
 Average Age – 47 (73% male, 27% female)
 Average HH Income - $253,100
 Average HH Net Worth - $2,489,200
 87% Own primary residence, 20% Own secondary
 24% own more than one home
 29% own rental properties
 62% of visitors do not read to WSJ in print
Online Partner Statistics
WSJ.com
 Average Age – 47 (73% male, 27% female)
 Average HH Income - $253,100
 Average HH Net Worth - $2,489,200
 87% Own primary residence, 20% Own secondary
 24% own more than one home
 29% own rental properties
 62% of visitors do not read to WSJ in print
Online Partner Statistics
CountryLife.co.uk
 Over 150,000 unique users every month
 50%+ visitors go straight to the property search
 75% traffic is non US
PropGoLuxury.com Network
 Over 250,000 consumers monthly
 Non US (China & HK 42%, Asia 15%, US 26%, EU 14%, Other 3%)
 Demographics:
 57% Chinese Readers
 43% English Readers
Online Partner Statistics
HGTV’s FrontDoor.com
 Real Estate information site for HGTV, #1 Home & Garden content
provider online with a TV audience reach of 150MM households.
 Average visit is 25 minutes across 32 pages.
 FrontDoor.com leads the real estate category in repeat visits
 2/3 traffic from network: HGTV’s OpenHouse.com, HGTV.com,
DIYNetwork.com, and hundreds of local TV and newspaper websites.
Online Partner Statistics
ReloHomeSearch.com
 Listings portal for Leading Real Estate Companies of the World™
 Total Monthly Visitors: 244,576
 Total Property Clicks: 229,383
 Absolute Property Click Through Rate: 94%
YouTube.com
 Properties with a LuxeTour™ automatically syndicated to YouTube
(the #2 search destination on the web)
 Property specific stats reported in LuxeAnalytics