AltaMed Donor Newsletter

AltaMed
Donor Newsletter
Spring Issue 2012
Pepe Aguilar
Gala 2012: A New Era
2040 Camfield Avenue
Los Angeles, CA 90040 / AltaMed.org
Ph: 323-725-8751 / Fax: 323-889-7808
Table of contents
Board of Directors
Frank Meza, MD, Chairman
Martin Gallegos, Board Chair Elect
Shirley Dettloff, Vice Chair
Janice Fauchier, Treasurer
Ana Fonseca, Secretary
Alicia Ayala
Gloria Carrillo Zamora
Fernando De Necochea
Don T. Nakanishi, PhD
Liliana Ramirez
Gregory Valenzuela
Board of Trustees
Hector Barreto, Chairman
Phil Cohen, Vice Chair
Bertha Aguirre
Hector Castillo, MD
Jack Cline, Jr.
Cástulo de la Rocha
Shirley Dettloff
Joel Freedman
Brad Gluckstein
Richard Gomez
Henry Holguin, JD
Richard Kagan
Warren Parchan
Ricardo Robles
Anna Tran
Richard Zapanta, MD
Message from the CEO ................................................................... 3
AltaMed's Keep The Promise Campaign ..................................... 4-5
East LA Meets Napa..................................................................... 6-7
Gala 2012: A New Era.................................................................. 8-9
AltaMed's 7th Annual Golf Tournament .......................................... 10
20th Anniversary Duck-A-Thon ...................................................... 11
AltaMed earns Joint Commission's Gold Seal of Approval ................. 12
Cal-Learn Program .........................................................................13
Pharmacy Opens in Commerce ......................................................13
Christmas Tree Magic .....................................................................14
Leadership Team
Cástulo de la Rocha, JD
President & Chief Executive Officer
Patients Come First ........................................................................15
Jose U. Esparza
Senior VP, Finance & Chief Financial Officer
Marie S. Torres, PhD, LCSW, ACSW
Save the Dates & Grants ............................................................... 16
Senior VP, Government Relations & Community Research Initiatives
Zoila D. Escobar
VP, Strategic Development & Community Support/
President, the AltaMed Foundation
Angela D. Roberts
VP of Facility Development & Management
Robert Gomez
Interim VP of Business Operations
Martha Santana-Chin
VP of Managed Health Care
Erika Sockaci
VP of Health Services Administration
Jennifer Spalding
VP of Senior Care Operations
Martin Serota, MD
VP & Chief Medical Officer
Robert J. Turner, PhD
VP, Human Resources
Design by: KINGdesign+marketing
Printing by: Printing Division
2
About AltaMed Health Services
AltaMed began as the East Los Angeles Barrio Free Clinic in 1969, a
storefront clinic providing basic medical services. Today, AltaMed Health
Services, a private nonprofit organization, is a major provider of health
and human services in Los Angeles and Orange Counties and the largest
independent Federally Qualified Health Center (FQHC) in the United States.
AltaMed’s mission is to eliminate disparities in health care access and
outcomes by providing superior quality health and human services through
an integrated world-class delivery system for Latino, multi-ethnic and
underserved communities in Southern California.
Message from the CEO
In my 30-plus years with AltaMed, we’ve had more “firsts”
than I can remember. Our first adult day health center,
our first teen program and our first HIV program are just
a few of the amazing opportunities our organization has
undertaken. Our size, innovation and longevity will only
bring more of these opportunities our way in the future.
This summer, we received a significant distinction
from The Joint Commission. AltaMed was awarded
the very first Patient Centered Medical Home
accreditation from this prestigious organization.
This Joint Commission designation recognizes the
hard work AltaMed employees engage in every
day as they put our patients at the center of our organization.
Following these practices also gives us a framework to take our organization to the
next level and helps create a culture of excellence.
“
Our size,
innovation
and longevity
will only
bring more…
opportunities
I’m so proud of the entire AltaMed team and the exceptional work that went in to
preparing for this survey. You can read more about that survey and what it means for our
patients later in the issue. This designation highlights many things, including:
our way in
• AltaMed is at the forefront of patient care
the future.
• AltaMed clinics have a team approach to serving our patients
”
• AltaMed is data driven and responsive to patient needs
We couldn’t have done it without the support of valuable donors and partners like you.
I’m so proud of our team and what we’ve accomplished together.
Thank you for your commitment to our patients and our mission.
Sincerely,
Cástulo de la Rocha, JD
President & CEO
3
From the
Foundation President
Dear Friends,
e
h
t
keep
In these challenging times,
AltaMed is increasing its
capacity to provide Quality
Care Without Exception
to more individuals and
families in our service
areas.
Thankfully, support
for our Keep the
Promise campaign continues to
grow as we spread the word and welcome
new partners. With this publication, I am very
excited to announce that Monica Lozano, CEO
of ImpreMedia and Publisher of La Opinión, has
joined forces with AltaMed Foundation Chair,
Hector Barreto, and will Co-Chair Keep the
Promise’s Uninsured Services Program. Their
support has already made a substantial difference
in the amount of uninsured families to whom we
can provide care. We would also like to thank Jack
Cline, Jr. and Richard Gomez, Co-Chairs of our
Childhood Obesity Program, for their dedication and
commitment on behalf of this initiative.
Our goal is to raise $4.2 million, and thanks to the
generosity of AltaMed’s supporters, I am proud to tell
you that we have already raised $1.6 million toward
this goal. This year, we will increase our activities to
support Keep the Promise through a host of new
events. I look forward to keeping you informed of
our progress. Thank you for your interest in our
campaign and thank you for helping us Keep the
Promise of Quality Care Without Exception.
Sincerely,
AltaMed recognizes
Bank of America
as a Lead Supporter
of its
Keep the Promise
campaign.
Charitable Foundation
Bank of America has provided
workforce development
opportunities
for additional
teenagers in
AltaMed's
Teen
Rescue -
Zoila D. Escobar
President, AltaMed Foundation
4
Escalera
program.
AltaMed Launches its Keep the Promise Campaign
In keeping its promise to provide quality care without exception to the families
in our underserved communities, AltaMed officially launched its Keep the
Promise campaign in November 2011.
The campaign, critical to the health and well-being of thousands, will increase funding to
three of AltaMed’s successful community-based programs:
Childhood Obesity
Type II diabetes, hypertension, and even heart disease are all linked to obesity.
Now, up to 60 percent of children in some of AltaMed’s service areas are obese.
Through Keep the Promise, AltaMed will roll out its proven obesity prevention and
intervention programs to more community sites.
Teen Rescue Programs
The consequences of not supporting our at-risk youth would be tragic. Keep the
Promise will enhance AltaMed’s ability to reduce crime and teen pregnancy in its
communities. Research has shown that, for every $1 invested in our at-risk
teens, the cost savings to taxpayers is $5.34 and the savings to society as
a whole is $21.84! AltaMed is committed to providing better opportunities
for our youth while saving the valuable resources of our state.
Uninsured Services Program
Without regular access to medical care, those living without health insurance are less inclined to seek
preventative care and often delay medical treatment for conditions which often become chronic. Last
year, AltaMed provided 45,000 doctor visits to the uninsured; Keep the Promise will help us provide
over 65,000 in 2012.
Keep the Promise was launched at the Ramona Gardens Housing Project Recreation Center. The event
was well attended by donors, executives from Pepsico and the National Council of La Raza and many
employees from AltaMed. The program featured an award ceremony for the graduates of Teen Rescue’s
Escalera program. Impassioned speeches from supporters and beneficiaries inspired all attendees to
give back and support at-risk members of their communities.
The launch marked the end of the campaign’s “Silent Phase” during which we successfully raised over
$1.6 million. We would like to thank our major donors: Ken Jackson, Jack Cline Jr., Richard
Gomez, Hector Barreto, Bank of America, Dr. Hector Castillo, Dr. Martin Serota and the
Health Resources and Services Administration of Orange County for their generous support.
Throughout this coming year, we are looking forward to spreading the word of the campaign
and how it is affecting lives and providing opportunities for many. We are diligently educating
our constituents, finding new donors and asking for support. We look forward to keeping you
updated on our progress.
For information on how you can help us strengthen our underserved communities,
please contact Geoff Coster, Development Officer, at (323) 622-2430,
gcoster@la.altamed.org, or visit Altamed.org. d
5
East LA Meets Napa
premier Food and wine tasting event
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CamfieldPartners
DEVELOPING CORPORATE HOMES FOR SUCCESSFUL BUSINESSES
EastLAMeetsNapa.com
AltaMed.org
6
Notable Past and
Outstanding
New Participating
Restaurants include:
Atilla The Flan
Birrieria Chalio
Cacoa Mexicatessen
Camilo’s California Bistro
Carnitas Uruapan Deli
& Bakery
Casa de Moles “LaTia”
Casa Oaxaca
Cities Restaurant
Ciudad Restaurant
Cobras and Matadores
Cook’s Tortas
D’s Delights Chocolates
Dorados
El Cholo Pasadena
El Gallo Bakery
El Patio Bar & Grill
El Portal
El Siete Mares
El Tepeyac Café
Ensenada Restaurant & Bar
Friandise Pastries
Frida Restaurant
The Goodie Girls
Guelaguetza
Guisados
Hacienda de San Ysidro
Homegirl Cafe
King Taco
La Casita Mexicana
La Huasteca Restaurant
La Parrilla Restaurant
La Sandía Mexican
Kitchen & Tequila Bar
La Serenata de Garibaldi
Los Muertos Taco Bar
Lotería Grill
Luna Restaurant & Grill
Malverde Restaurant
Mama’s International
Más Malo
Tamales
Pal Cabron
Phlight Restaurant
Porto’s Bakery & Cafe
Potato Chips
Rivera Restaurant
Rocio's Mole
de los Dioses
Setá
Señor Fish
Tamayo Restaurant
Teresitas
Tila’s Kitchen
YXTA Cocina Mexicana
Zapien's Salsa Grill
Notable Past and
Outstanding
New Participating
Vintners include:
Adobe Guadalupe
Alex Sotelo Cellars
Black Coyote Chateau
Bodegas San Rafael
Brown Estate Vineyard
Carneros della Note
Cavas Valmar
Ceja Vineyards
Chateau de Vie
Cobblestone Vineyards
El Centauro del Norte
Elements of Sonoma
Encanto Vineyards
Frias Family Vineyard
Gloria Ferrer Winery
Gustavo Thrace Wines
Huneeus Vintners
J Lohr Vineyards & Wine
JC Bravo
K & L Wine Merchants
Karl Lawrence Cellars
L.A. Cetto Vineyard
Lucio Perez Family Estate
Vineyards
Madrigal Vineyards
Maddalena Vineyards
Maldonado Family
Vineyards
Maritas Vineyard
Mi Sueño
Nevarez Vineyard
Quintessa
Renteria Wines
Reyes Winery
Riboli Family Winery, Inc.
Rios Wine Cellars
Riverbend
Robledo Vineyards
Robles Vineyard
San Antonio Winery
Sequoia Grove Vineyards
Summers Estate Wines
Talley Vineyards /
Mano Tinta
Two Wives
Veramonte (Quintessa/
Huneeus Vintners)
Vinisterra
Tributo Tequila
Now in its seventh year, East LA Meets Napa has emerged to
become one of L.A.’s premier food and wine tasting events.
Pairing with a Purpose
Pairing gourmet cuisine with fine wines, “East LA Meets Napa” is a unique event that celebrates
the richness of fine cuisine and the success of Latino vintners from Napa Valley.
In addition to the 60 wineries and restaurants anticipated to participate this year, over 1,500
guests are also expected to attend.
A special toast to the restaurants and vintners who
contributed to the East LA Meets Napa Book, In
Their Own Words ll.
In Their Own Words II, a tribute to Latino chefs and
restaurateurs who own and operate some of the best Latin
based eateries in Los Angeles and Orange counties will
immerse you into the world of fine cuisine through the
human interest stories of some of LA’s most influential
chefs and restaurant owners. Eighteen of East LA Meets Napa’s participating
restaurants share their recipes and histories in this unique publication.
Share a piece of East LA Meets Napa with your friends
and family at your next dinner party. Choose It,
r ow
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book. Featured wines are from participating East
hei
LA Meets Napa Vintners. In Their Own Words II will
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pair it with the perfect wine as described in the
T LA MEE
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dishes, follow the recipe to create the dish, and
in t
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Create It, Pair It. Choose from an array of delectable
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make a great gift for all East LA Meets Napa enthusiasts.
“Buen Provecho.”
• Book release scheduled for June 2012
• Book will be available the day of the event for a $20 donation and
for pre-order for $15. All proceeds benefit the quality programs AltaMed
delivers to underserved communities. d
For tickets to the event, to pre-order the cook book, or for more
information, please visit us online at: EastLAMeetsNapa.com or
AltaMed.org.
For sponsorship information, please contact Joel Lara at
(323) 974-0542 or jlara@la.altamed.org.
7
2012 Gala a Great Success
AltaMed Celebrates “A New Era” with 750 Guests
On Friday, March 9, 750 donors, corporate partners, local elected officials,
community members and AltaMed employees came together to raise
$500,000 for the organization.
Emceed by Shayla Rivera, named the "Funniest Latina Comedian" by "Latin
2015," funds raised from the Gala will help support AltaMed's Keep the
Promise campaign which focuses on uninsured services, teen rescue and
childhood obesity. In fact, .in attendance, were several members of our Teen
Rescue Programs; thank you to TELACU for sponsoring their tables.
A great highlight of the evening also included a special guest performance by Grammy-award winning artist, Pepe Aguilar.
“It's really great to know that there are so many folks with a social
consciousness. There will always be people in need, and it is great that some are actually doing something about it,” Pepe said of the event.
AltaMed also presented awards to two individuals who have made significant
changes in the way we serve our patients and deliver care. Gala honorees
included Raul Anaya, Mentor Awardee and Jack Cline, Jr., Impact Awardee. Thank you to the many generous sponsors who made this event possible! d
A special thank you to Richard Kagan,
Gala Chair, for his efforts in making
this event such a great success.
Title Sponsor
Camfield Partners
Gold Sponsors
Bank of America
Accountable Care Network: Citrus
Valley Health Partners, COPE Health
Solutions, Hollywood Presbyterian
Medical Center, White Memorial
Medical Center
HUB International Insurance Services, Inc.
L.A. Care Health Plan
Silver Sponsors
Sukey & Robert Shor
Care1st Health Plan
Bronze Sponsors
Barrio Planners, Inc.
Barreto / Rezinas Insurance Services
Empire Transportation, Inc.
HealthNet
Lee & Associates, Inc.
Marquis Construction, Inc.
Popular Community Bank
Michael J. Snowden /
Morgan Stanley Smtih Barney
Southern California Edison
Walmart
Teal Sponsors
AHMC Healthcare, Inc.
Bank Of The West
California Hospital Association
Eastside Orthopedic Medical Associates
Hinshaw & Culbertson
Henry & Kathryn Holguin / Blank Rome
Kaiser Permanente
McKesson
Manatt, Phelps & Phillips, LLC
Pharmed Quest
Quest Diagnostics
Total Corporate Solutions
Mosaic Family Care Medical Group
Premier Sponsors
Blue Shield of California
Citizens Choice Health Plan
ING
JAR Insurance Services
Rose Hills
Vanir Construction Management, Inc.
Vasquez & Company
Los Angeles County Supervisor
Mark Ridley-Thomas
Patron Pair Sponsors
California Strategies, LLC
Dr. Desmond Lew
Tiburcio Vasquez Health Center, Inc.
West Beverly Podiatry Group
8
9
7th Annual Golf Tournament
AltaMed hosted its 7th Annual Golf Tournament on Friday, April 13, 2012
at the SeaCliff Country Club in Huntington Beach, with attendance at
an all-time high. We would like to extend a special thank you to our Title
Sponsor, Travis Mathew, LLC, who generously provided apparel for the
golfers and contributed $10,000 toward the tournament’s total of nearly
$150,000. AltaMed was honored to work with Travis Brasher, Chief
Operating Officer and one of the founders of the event, to raise funds for
the Huntington Beach Community Clinic (HBCC).
Travis Brasher commented, “Travis Mathew was honored to be a part
of this year’s golf tournament and to be able to give back to the local
community by raising money for AltaMed’s Huntington Beach Clinic.”
HBCC offers the highest quality medical and dental care to local families in
Orange County and currently provides over 38,000 patient visits annually.
Thank you to Chair Bob Lancaster and the entire volunteer committee
who made this event such a wonderful success. And a heartfelt thank you
to our donors for your invaluable support of the thousands of families that
benefit from AltaMed’s numerous health and human services. d
Special Thanks to Our Committee
Bob Lancaster, Event Chair
Linda Archer
Travis Brasher
Jay Carballo
Chris Gilley
Al Guidotti
Lynn & Richard Humble
Patti Mancini
JD & Teri Miles
Karen Ruzak
Joe & Kathleen Selleh
Leif Sunderland
Thank You to Our Generous Sponsors!
Title Sponsor
Travis Mathew
Dinner Sponsor
Ed Ruzak & Associates
Lunch Sponsors
The Munzer Foundation
VCA Antech
Beverage Cart Sponsor
Brussel Consulting & Construction
Management
Hole-in-One Sponsor
Community Bank
Eagle Sponsors
i.i. Fuels
Cancer Center of Irvine
Total Corporate Solutions
Long-Drive Sponsors
Cindy Picquelle, Coldwell Banker
Campbell Realtors
Jules & Steve McKinney
Birdie Sponsors
California Dental Network
California Shabu-Shabu
Entegra Procurement Services
Independence Bank
Jackson Miller Wealth Advisory Group
McKesson
Quest Diagnostics
Quiksilver Foundation
Dan Richardson
Rose Hills
Roth Capital Partners
Timothy J. Ryan & Associates, APC
Stainless Steel Fabricators, Inc.
Titan Industries, Inc
Wells Fargo
Jeff Wiederkehr
10
Duck-A-Thon
The Duck-A-Thon will be celebrating its 20th Anniversary May 18 – 20, 2012
at the Huntington Beach Pier. This year’s theme is “Heart to Heart,” and, as
Duck-A-Thon Founder, Donna Cross, explains it means from our heart to
your heart, which represents the gratitude we feel toward our volunteers and
donors for their generous support over the past 19 years.
A weekend long fundraiser in support of the Huntington Beach Community Clinic, the Duck-A-Thon kicks off with a
wine tasting that includes food from local restaurants, a silent auction, and door and raffle prizes.
TM
Schedule
DateTime
Friday, May 18
6:00 p.m. – 8:00 p.m.
Festivity
Wine Tasting
Saturday, May 19
10:00 a.m. – 6:00 p.m.
3:00 p.m.
Duck Festival
Baby Duck Race
Sunday, May 20
10:00 a.m. – 5:00 p.m.
3:00 p.m.
Duck Festival
Corporate Duck Race
TM
During the Baby Duck Race, supporters can purchase rubber ducks, which will be tossed off the pier on Saturday
into the Pacific Ocean. Participants will cheer on their baby duck(s); the first 60 to arrive on shore will be winners of
fabulous prizes.
The Corporate Ducks are purchased from individuals and/or organizations and will be tossed off the pier on Sunday.
The first Corporate Duck to return to shore will be the winner of the traveling Golden Duck Trophy. The winner will keep
the trophy until next year’s event.
The weekend’s festivities also include arts and crafts, a range of food and shopping from vendors, as well as games
and activities for children to enjoy. This is definitely a full day of fun in the sun for the entire family. Come join our
festivities and support the Huntington Beach Community Clinic!
If you are interested in attending the wine tasting or purchasing a duck, please visit our website at duckathon.org or
call 714-500-DUCK.
If you are interested in sponsoring the Duck-A-Thon, please contact Michele Warner at 714-916-1148 or mwarner@oc.altamed.org. d
i
In Memory of Marilyn MacAllister
Marilyn MacAllister was a member of the group that originated the Duck-A-Thon in 1992.
She continued to serve on the committee as Secretary, as Chair of the Corporate Duck
Committee, and in any other way asked of her throughout the past 20 years.
She was a valued and much-loved friend to us all and we on the committee, as well as
countless other members of our community, will miss her terribly.
11
Gold Seal of Approval for AltaMed
AltaMed is proud to announce it has earned The Joint Commission’s Gold Seal of Approval™ in
compliance with The Joint Commission’s standards for Primary Care Medical Home (PCMH). AltaMed is
the first organization in the nation to have earned this designation.
Patient centeredness has been imbedded into AltaMed since its founding.
Last year, AltaMed considered applying for the National Committee for Quality
Assurance (NCQA) PCMH accreditation; however, upon learning of The Joint
Commission’s new designation, we felt it was a better match. “Currently, the
Joint Commission’s approach is more oriented to large-scale enterprises like
AltaMed,” says Dr. Martin Serota, Chief Medical Officer.
“We had a meeting where we reviewed the list of Joint Commission standards
and we quickly realized we were already well on our way,” recalls Jerry
Coil, Vice President of Enterprise Services. Ivonne Magallanes, Director of
Accreditation and Special Projects, agrees. “AltaMed has always wanted to do
the right thing,” says Dr. Serota. “Long ago we adopted many of the principles
that are now bundled under the term PCMH.”
AltaMed’s Clinic Administrators
Share Their Experiences
During The Survey
“
The success of Altamed’s
JACHO Accreditation reconfirms
our employee’s cooperation,
dedication, and commitment to
Quality Care Without Exception.
It was the team effort that was
instrumental in the success of
this audit.”
—Augusta Chafar
Clinic Administrator II, Garden Grove
“
This year’s Joint Commission
Survey was a very educational
and rewarding experience. It
allowed our organization to
showcase our patient-centered
model of care and our process
improvements for quality
outcomes, but also allowed us
to receive valuable feedback to
continue our goal of Quality Care
Without Exception!”
Still, even though AltaMed has
practiced a medical home approach,
PCMH is a relatively new term in the
health care industry. Under the PCMH
model, AltaMed primary care doctors
work closely with an interdisciplinary
team to support the patient and ensure
comprehensive and coordinated care, treatment and services. “For patients with
chronic conditions, this model of care is exceptionally valuable. Now they have
assistance in scheduling referral appointments, getting access to medication
and medical equipment or coordinating with other community resources that will
improve their overall health,” says Dr. Serota. “We’ve seen significant recovery in
many patients who have numerous conditions. This is the way physicians have
always wanted to care for patients, they just didn’t have the resources to do so.”
—Renee Martija
Clinic Administrator III, El Monte
“
I learned how truly amazing
our staff is. We heard time and
again that they were not afraid,
that they were cooperative and
knowledgeable and that they
loved what they do.”
—Hedyeh Khalili
Clinic Administrator
AltaMed General Pediatrics Clinic
Children’s Hospital Los Angeles
To earn this designation, AltaMed underwent a rigorous unannounced on-site survey the week of July 11, 2011. A
team of Joint Commission expert surveyors evaluated AltaMed staff for compliance with the standards of care that
continued on page 15
12
777
Cal-Learn Program
Cal-Learn is a critical element of AltaMed’s Teen Rescue programs. Through educational support and
mentorship, it gives qualified pregnant and/or parenting teens the opportunity to finish high school
with a diploma or earn an equivalent.
Cal-Learn’s case management is what makes this program so valuable. It provides a safety
net for teens between the ages of 12-17 and has resulted in reducing or preventing:
generational welfare dependence, repeat teen pregnancies, child abuse and neglect,
homelessness and crime. Because a single high school drop-out costs approximately
$260,000 in lost earnings, taxes, and productivity, Cal-Learn has saved the state millions
of dollars. In 2010 alone, Cal-Learn Program impacted over 40,000 teen moms and their
babies throughout California.
Despite this outstanding success, the State of California suspended Cal-Learn for oneyear effective July 1, 2011. During this time, Los Angeles County and First 5 Commission
have sustained a modified program targeting the most at-risk pregnant and parenting
youths. Outcomes from this modified program have actually exceeded expectations over
the previous year! While commendable, 5,697 teens were still left without support from
Cal-Learn.
AltaMed’s Government Relations department, its Youth Services department and LA
County providers are working with the state to restore Cal-Learn for the 2012-13 fiscal
year and are hopeful the program will not be eliminated. We won’t know the outcome
until the Governor releases his revised budget in May. In the meantime, we continue to
meet with legislators and stress the positive impact Cal-Learn has on parenting teens in
the State of California as we strive to build productive citizens and healthy families. d
Pharmacy Opens in Commerce
In early December, AltaMed held a ribbon-cutting ceremony for its second
dedicated pharmacy in the Commerce clinic. Serving both general practice
and our HIV/AIDS patients, the pharmacy offers everything our patients might
need. Staffed by Pharmacy Technicians Christian Ortiz, Rosa Arreguin, and
Pharmacist Vincent Ly, patients now have one more reason to call AltaMed
their medical home.
The opening coincided with World AIDS day. In commemoration, AltaMed
patients, donors and staff walked through the community distributing red
flowers in honor of those lost to the HIV/AIDS epidemic.
HIV/AIDS treatment has evolved greatly in the last 10 years. “People can live with
a normal life expectancy if they do well in treatment,” says Dr. Scott Kim, Medical Director, East LA Commerce.
“We've realized in a lot of ways that HIV is with us and it's here to stay,” he said, “[now we] try to educate people that
HIV is a disease that is preventable through modification of behavior and it's also a disease that once you have, you
can treat and live with.”
AltaMed has been serving HIV/AIDS patients for over 25 years and will continue to lead the charge in this battle.
Several local media stations were on hand to cover the event, including both Telemundo and Univision. d
13
11 11
Christmas Tree Magic
Nearly 300 guests attended
last year’s Christmas Tree
Magic event, held on Sunday,
December 11 at the Island Hotel
at Fashion Island, Newport
Beach. Proceeds from the event
supported AltaMed’s Childhood
Obesity Program as well as atrisk youth at the Orangewood
Children’s Foundation and Big
Brothers Big Sisters Orange
County. Testimonials from
participants who have benefited
from programs at all three
organizations were an integral part
of the day’s festivities.
Ed Arnold, Award -Winning Anchor
for Real OC Nightly News, emceed
the event, with the Montage group
from Orange County High School of
the Arts, the Dickens Carolers, and a
local pianist entertaining guests as they
enjoyed a fabulous menu, mingled with
one another, and bid on their favorite
auction items.
The highlight of the event was the live
and silent auctions of 8 foot and 4 foot
Christmas trees elaborately decorated
by artists and designers. In addition, live auction items included a Hawaii
trip with airfare, a stay at an exquisite Manzanillo home, and a bungalow
golf & spa experience from the resort at Pelican Hill. Golf packages, wine
baskets, Christmas items, dining experiences and sports memorabilia were
just some of the other auction items that were available for bidding
at this event.
We raised over $100,000 for last year’s Christmas
Tree Magic and would like to thank all of you who
helped make this event such a success.
A special thank you to Sylvia Burnett, event
founder, for her generous support and guidance.
We look forward to seeing you at the second
annual Christmas Tree Magic event on
Sunday, December 2, 2012! d
14
Special Thanks to Our Committee
Ed Hollander and Warren Parchan, Co-Chairs
Sylvia Burnett, Founder
Pam Hollander
Shianne Hollander
Alexei MacPherson
Brad Siedschlag
Thank You to Our Generous Sponsors!
Presenting Angel Sponsor
Camfield Partners, Ken Jackson
Shining Star Presenting Sponsors
DLS Builders, Warren Parchan
Lee & Associates, Jack Cline
Twinkling Lights Sponsors
Sylvia Burnett
LA Restaurant Management Inc.
dba King Taco, Raul D. Martinez
Printing Division, Inc.,
Richard Baca and Brad Siedschlag
Total Corporate Solutions, Richard Gomez
United Agencies, Inc., Ed Hollander
Ribbons and Bows Sponsors
California Dental Network, Laguna Hills
Stephen Casey
Sally and Randy Crockett
Strategic Insurance Partners, LLC
Karen and Jeffrey Bader
Holly and Cheer Sponsors
Brian Williams
Progressive Air Systems, Inc.
Goodwill Sponsors
James and Barbara Buckley
Coldwell Banker
Gary Conkey
Dana and Don Davis
Susan Hamar, Board of Big Brothers Big Sisters OC
Karen Jensen
Gayle M. Jones
Brian Lindley
Jan and Jack Miller
Evelyn Parrella
Philadelphia Insurance Companies
Anita Vanaman
Patti Widdicombe
Thank You to the professional designers,
community members and resident
artists of Orange County whose creativity was reflected in the event’s beautiful
Christmas trees!
Araceli Arellano
Andrew & Michelle Blount
Canvas Interior Design, Inc.
Devine by Dezine
Robert Esterley, Esterley Designs / Allied ASID
Harriette Coss Design, assisted by
Meghan Truelove McMillen
Sally A. Hicks
Pam Stovall Interiors
At AltaMed, Patients Come First
Patient-centered care means assessing each individual’s needs and getting them the
customized treatment they deserve. It’s not new for our staff, who are accustomed to working
with a range of backgrounds, illnesses, and disabilities. It’s a key part of our Patients Come
First value. Recently, one clinical team exemplified this process by caring for a Chinesespeaking patient who was also extremely hard of hearing.
“We had some unique challenges with this patient because he didn’t speak English,
and he didn’t know sign language,” says Ivonne Leonel de Cervantes, Cultural and
Linguistic Specialist. “What happened with this patient is an exceptional example of what
we can do when we come together and work as a team.”
When the patient first entered the Commerce site, the staff largely relied on body language
to determine what he needed. Working with Dr. Jarantilla, the team instructed the patient
to return for a follow-up visit when they could have Interpreter Services in place. Cristina
Rocha, Front Office Supervisor at Commerce, contacted our Cultural and Linguistics
Department, who then contacted GLAD (Greater Los Angeles Agency for the Deaf) and
Lifesigns, a vendor we use for sign language services. “Because these interpreters are
professionals, and work as a team on a regular basis, we avoid getting a diluted message,”
says Ivonne.
In the meantime, Dr. Puertas was sharing this challenge with David Lin. David, a member
of our HR team, offered to help by providing a technology that would allow him to speak
into a microphone in English and the words would be translated into Chinese for the patient
to read. “Here you have someone who is not clinical staff, not a doctor, and was willing to
help,” Ivonne says. To plan their approach, Clinic Administrator Annette Dreher, David Lin,
Cristina Rocha and Ivonne got on a conference call to work out the details. David arrived at the
clinic one hour in advance of the appointment to set up and test his computer. Once the patient arrived, David
spent time with him getting preliminary information and working on their communication.
“The patient was very happy and appreciative that we went the extra mile to help him,” Ivonne says. “I’m so
proud of our teams. We helped not just a patient, but a fellow human being who really needed medical care;
and that’s what quality care without exception is all about.” d
Gold Seal of Approval for AltaMed, continued from page 7
exemplify PCMH. “Organizations that pursue the PCMH option from The Joint Commission are demonstrating
the highest commitment to delivering primary care in a comprehensive, coordinated and accessible model,”
says Michael Kulczycki, executive director, Ambulatory Care Accreditation Program, The Joint Commission.
“I commend AltaMed for successfully achieving this pinnacle, the first using the accreditation option from The
Joint Commission, and for its dedication to continually improving patient care.”
“This designation recognizes the efforts our team has made to continuously improve the personal and
coordinated care that we provide for our patients. PCMH creates an environment that allows us to work as a
team and treat the whole patient—it’s the core of our organization and an accreditation we’re extremely proud
to have,” says Dr. Serota. The PCMH designation is a new Joint Commission option for accredited ambulatory
care organizations, enacted July 1, 2011. AltaMed is the first organization to receive this Joint Commission
designation, in the nation. d
15
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Santa Ana, CA
Permit # 4833
2040 Camfield Avenue
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SAVE the dates
GRANTS
Sep 1, 2011 - Feb 29, 2012
Bank of America Charitable Foundation......... $200,000
Escalera Youth Services Mentoring Program
Blue Shield of California ............................... $1,000,000
Accountable Care Network HIE/Care Transitions Development
CalOptima ........................................................ $243,093
Orange County ER Diversion & Urgent Care Expansion
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CMA Foundation .................................................. $5,000
Cervical Cancer HPV Project
First 5 LA .......................................................... $535,000
First Street Pediatric Dental Clinic Construction
Gilead Sciences ............................................... $175,000
HIV FOCUS for routine testing in LA County
Kaiser Permanente LA Medical Center .............. $5,000
Project Futuro Teen Pregnancy Prevention
LA Care – Tranquada III ................................... $100,000
Senior Persons with Disabilities Care Transition & Coordination at White Memorial
Susan G. Komen for the Cure, OC .................. $100,000
Komen Fund Breast Care for Diagnostic Services
Susan G. Komen for the Cure, OC .................. $100,000
Community Grant for Beast cancer early detection and care
Orange County Community Foundation ........ $100,000
Women’s Health Programs
Henry Schein Cares Foundation
Dental supplies and equipment donations
Macy’s Foundation ............................................. $10,000
STOMP (Solutions & Treatment for Obesity Management and Prevention)
Macy’s Passport Fund ...................................... $12,500
Mobile unit HIV counseling and testing program
National Council of La Raza ............................... $15,000
Escalera Alumni retention
The California Endowment................................ $100,000
Cal-Learn Pregnant and Parenting Teens