Artfully uniting… - Webber Real Estate

A
rtfully uniting…
…extraordinary homes with extraordinary lives.
Presented by: Steve Webber &
Summit Sotheby’s International Realty
In a time of global communications and global markets, there is only one true international real estate brand to
market your home. Your home is unique and successfully marketing such a property takes unique skills. I utilize all
that is current to present your home in a most exclusive way. Without fanfare, with grace and expertise, allowing all
that is extraordinary to be revealed.
Please allow me to tell you more of our story...
Each office is independently owned and operated.
Summit
BRAND | HERITAGE
ummit
THE BRAND
SOTHEBY’S INTERNATIONAL REALTY®
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new
way with a complete package of estate disposition services. Founded on the same commitment to
exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s
International Realty brand is born and soon becomes known around the world for the distinctive
properties it represents. Today we continue that focus by employing our brand’s vision of artfully
uniting extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
Summit
BRAND | HERITAGE
SOTHEBY’S ACCESS
AUCTION HOUSE’S REVERENTIAL HERITAGE
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has been renown as
a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much
upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass
through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets
us apart because it is more than just an Auction House. It’s the ultimate destination where collectors
gather to indulge their desires and share their knowledge.
Each office is independently owned and operated.
Summit
BRAND | CLIENTELE
SOTHEBY’S CLIENTS
UNPARALLELED ACCESS TO THE WORLD’S WEALTHIEST CLIENTELE
Sotheby’s clients include:
• 86 of the Forbes’ 100 World’s Richest People
• 341 of the Forbes’ 400 Richest Americans
• 92 of the Forbes’ 100 Richest Americans
• 135 of the Forbes’ Top 500 CEOs
• All 10 of the Forbes’ Top 10 Billionaire Art Collectors
• 198 of the Art News’ Top 200 Collectors
• Approximately 10% of clients are from the hedge fund/financial services industry
Each office is independently owned and operated.
Summit
BRAND | NETWORK
WORLDWIDE PRESENCE
THE NETWORK’S STRENGTH - 660 OFFICES IN 49 COUNTRIES AND 13,000+ MEMBERS
The Sotheby’s International Realty brand was established to connect the finest real estate companies
to the most prestigious clientele in the world. Today our network boasts more than 13,000+ sales
associates located in approximately 660 offices in 49 countries and territories, sharing many thousand
referrals around the world.
Each office is independently owned and operated.
Summit
BRAND | REFERRALS
REFERRALS
DISTINGUISHED CONNECTIONS AROUND THE WORLD
Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator
is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools
and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds
of “connections” per month coming from two channels – realty and auction. With a dedicated liaison
stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help
unite thousands of buyers with the properties our network represents. Above are just a few of those
special homes our brand has recently represented.
Each office is independently owned and operated.
Summit
BRAND | LOCAL
PARK CITY
MAIN STREET
Old Town of Park City, Utah
DEER VALLEY
SALT LAKE CITY
LOCALLY OWNED
AND OPERATED
EXPERTS IN UTAH AND AROUND THE WORLD
Our affiliation with Sotheby’s International Realty provides us with a host of unique services that are
unparalleled. It is a vehicle that allows us to connect directly to qualified buyers locally, nationally
and internationally. Most importantly, we understand the local market and are fully equipped to
represent your property in the most effective way. Our relationship with this premier brand affirms our
commitment to provide you a superior level of service, marketing and expertise in Utah and around
the world. In addition, we are able to give back to the community with our “Sotheby’s Cares” fund for
local charities.
Each office is independently owned and operated.
Summit
BRAND | SUCCESS
OUR SIGNIFICANT SALES
UTAH’S TRULY SPECIAL HOMES AND THEIR STORIES
The character of a home is personified by the people who reside there. Our firm has developed
innovative marketing tools and contacts with some of the most qualified clients in the world. We
have also developed an appreciation for the true value of beautiful things and we take great pride in
presenting to the world unique places and their stories. Above are just a few of those special homes
Summit Sotheby’s International has recently represented across Utah.
Each office is independently owned and operated.
Summit
BRAND | LOCAL
MEET SOTHEBY’S
EXPERTS IN UTAH AND AROUND THE WORLD
The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have
combined their efforts towards the goal of delivering the absolute best & most effective real estate services.
Thomas Wright - Owner, President and Principal Broker
Bruce Shannon & Scott Webber - Owners
David Johnson - Managing Broker
Tami Whisker - Vice President of Operations
Trish Nichols, Kathy Donaldson, Nicole Thiriot - Office Administrators
Joe Averett, Wesley Jarman & Izzi Magee - Marketing Director and Coordinators
Kyle Jenkins & Rocky Maloney - Photographers
Sharon Garfield - Accounting & Human Resources
Aly George, Lori Corral & Kristina Pentz - Transaction Coordinators
Each office is independently owned and operated.
Summit
THOMAS WRIGHT
President and Principal Broker
Thomas Wright was born and raised in Salt Lake City, Utah. He graduated from the University of Utah in 1997 with Bachelor of Art
degrees in Marketing and Russian. Thomas graduated from Quince Orchard High School in the Washington D.C. metro area in 1991
after being selected to be a United States Senate Page by Senator Orrin Hatch and former Senator Jake Garn.
After the prestigious firm of Lewis Wolcott & Dornbush Real Estate was affiliated with Sotheby’s International Realty Thomas
became a partner, where he serves as the President and Principal Broker of Summit Sotheby’s International Realty.
Prior to joining Summit Sotheby’s International Realty, he was a top producing agent with Prudential Utah Real Estate where he was
licensed for several years. He also served as the marketing director for Coldwell Banker Premier Realty and was responsible for the
marketing initiatives for several hundred real estate agents in offices all across the state of Utah.
Thomas has implemented many innovative and successful real estate marketing strategies and ventures that have influenced the
residential real estate brokerage industry across the country. He was a former partner of the largest real estate photography company
in the United States and co-authored two patents related to online lead generation. Thomas has also been a national speaker in
the real estate industry, speaking to large and small groups about lead generation, effective management of leads, innovative sales
techniques, and web site creation.
Thomas is an avid amateur golfer. While in high school, his team won the Maryland State Golf Championship. Thomas then played
for the University of Utah, participating in several major NCAA competitions, most of which were won by Tiger Woods. Thomas
enjoys traveling the world, which has included a three week safari in Africa, a two week golf excursion to Scotland and an Arctic Circle
fishing adventure for Northern Pike. Thomas is a civically-minded citizen and has been elected and appointed to serve on several key
organizations in the community. Thomas is married to Caroline Wright and has three daughters and one son
Summit Sotheby’s International Realty
Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060
p: 435.649.1884 f: 435.649.6716
thomas.wright@sothebysrealty.com
Each office is independently owned and operated.
Summit
DAVID W. JOHNSON
Managing Broker of Summit Sotheby’s International Realty
Summit Sotheby’s International Realty is pleased to announce that David W. Johnson has recently joined as their Managing Broker.
David received his undergraduate and law degrees from the University of Utah. He has a very broad background in the real estate
industry. David has managed his own title insurance and escrow company and is a past Director of the Utah Division of Real Estate.
He is former legal counsel to the Utah Association of Realtors and to the Park City Board of Realtors. David has been primarily
responsible for the development of most of the standardized real estate forms currently used by real estate agents and brokers
in the State of Utah. David discontinued his law practice several years ago to accept an appointment as the Principal Broker for
Keller Williams Park City Real Estate. Very involved in the Park City community, David has also served on the Summit County Board
of Adjustment. He has been the recipient of several professional awards including: the “Directors Award” and “Realtor of the Year
Award” from the Park City Board of Realtors; and the “President’s Award” from both the Utah Association of Realtors and the Salt
Lake Board of Realtors.
Summit Sotheby’s International Realty
Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060
p: 435.649.1884 f: 435.649.6716
david.johnson@sothebysrealty.com
Each office is independently owned and operated.
Summit
INTERNATIONAL BRAND
MARKETING EFFORTS
AND ADVANTAGES
Our brand is known throughout the world for representing homes that embody the rich
tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality
is considered intrinsic. Where the essence of the extraordinary is defined.
Each office is independently owned and operated.
Summit
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF
EXTRAORDINARY IN PRINT
SIR PRINT BRAND CAMPAIGN DIRECTS PEOPLE TO SOTHEBYSREALTY.COM
Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing
approach designed to achieve our goals of creating brand awareness and driving buyer leads to
our network offices. Additionally this campaign positions our brand’s essence – the amazing listings
represented by our network – like never before to our global and diverse audience. The direct benefit of
this effort helps provide exposure for your home to millions of consumers throughout the world.
Each office is independently owned and operated.
Summit
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF
EXTRAORDINARY ONLINE
SIR ONLINE BRAND CAMPAIGN DELIVERS UPWARDS OF 506 MILLION IMPRESSIONS
Our strategic online plan aligns our Essence of Extraordinary campaign with relevant and influential
media partners on prominent, highly-visible platforms. Seamless content integration is also used to create
unique consumer interaction opportunities. Designed to deliver in upwards of 506 million impressions,
this campaign runs from January through December via well-known media moguls including: The New
York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, South China Morning
Post, YouTube and Google.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
SIR CO-OP ADVERTISING
SIR PARTNERS WITH THE “BEST OF CLASS” MEDIA PARTNERS
Our brand advertising campaign is aligned with “best of class” media partners that boast the most
qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the
greatest propensity to buy your home. These partners have been carefully chosen because they tie into
passion points of the Connoisseur of Life. The cumulative effect delivers approximately 506+ million
impressions per year which ultimately builds brand awareness and drives leads to our global network
of offices and our website.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
PARTNERSHIP WITH
NEW YORK TIMES
DELIVERING A HIGHLY LOYAL AND ENGAGED GLOBAL AUDIENCE OF
INFLUENCERS - 300,000,000 ESTIMATE IMPRESSIONS IN 2012
Our partnership with The New York Times provides the ability to develop custom and dominant opportunities
to create brand awareness and drive qualified leads to the listings represented by our network. This strategic
partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s
International Realty® brand to integrate directly with The New York Times’ editorial content and position
the homes our network represents front and center to an audience of nearly 30 million monthly unique
users worldwide. The NY Times real estate apps rank #1 downloaded app for NYT mobile audience as the
NY Times is the de facto MLS. View our NY Times microsite at www.nytimes.com/sothebysrealty
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
WSJ GLOBAL
WSJ CHINA
WSJ JAPAN
WSJ PREMIER PARTNER
WALL STREET JOURNAL POSITIONS SOTHEBY’S REALTY FRONT AND
CENTER - ESTIMATED 33,000,000 IMPRESSIONS IN 2012
The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall
Street Journal through our “The Business of Extraordinary Living” microsite. This microsite positions our
brand front and center to more than 55 million visitors of The Wall Street Journal’s digital network each
month. And with significant international traffic to their website, our relationship with WSJ provides
yet another matchless, superior opportunity to market your home globally. View our WSJ microsite at
www.wsj.com/sothebysrealty
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
BBC
REACHING THE UNITED KINGDOM AND 133 COUNTRIES ESTIMATED 75 MILLION IMPRESSIONS IN 2012
The BBC is the world’s largest broadcasting corporation and its website, bbc.com has 29 million unique
monthly visitors, 94 million page views with 78 percent of traffic outside the United Kingdom. Our
unique program is the first of its kind for the BBC and is geared to deliver 35 million impressions.
This sponsorship entitled “Living In...” runs the entire year highlighting various cities around the world
adjacent to our dynamic banner ads featuring active property listing exclusively.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
FINANCIAL TIMES & FT.COM
5 MILLION IMPRESSIONS ON ONE OF THE
WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS
Financial Times is one of the world’s most respected business newspapers, recognized internationally
for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their
global readership. Our robust media plan with the Financial Times provides maximum global exposure
for our network listings with strategically placed media rich banners on their flagship website, FT.com.
Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions
to our brand and thus, your listing.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
THE DAILY TELEGRAPH
EXCLUSIVE. INTEGRATED. TARGETED. ESTIMATED 4.5 MILLION IMPRESSIONS IN 2012
As the best selling quality newspaper in the United Kingdom, The Daily Telegraph has been delivering
an established, elite audience for well over 150 years. Their website, telegraph.co.uk, hosts more than
32 million unique visitors around the world. Our exclusive partnership celebrates the “World’s Best
Places to Live” by featuring extraordinary locations around the world integrated with our network’s
listing inventory, making this a powerful and targeted vehicle to reach a global audience. View our
exclusive sponsorship at www.telegraph.co.uk/bestplacestolive
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
THE GLOBE AND MAIL
CONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE
IN BOTH PRINT AND ONLINE
CIRCULATION - 900,000 / HOUSEHOLD INCOME - $100K +
With over six national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source,
connecting the Sotheby’s International Realty® network to Canada’s most influential readers.
Your home can be featured in a full color ad in The Globe and Mail, which reaches more high level executives
than any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty.
com are featured on theglobeandmail.com, providing even more valuable exposure for your home to this
desirable market.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
SOUTH CHINA MORNING
POST & SCMP.COM
ASIA’S WORLD NEWS FRANCHISE
Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news
franchise, The South China Morning Post. Respected internationally for its objective coverage and
insights into Greater China and the region, The South China Morning Post is renowned for its high
quality journalism. Our collaboration consists of strategically placed online banner advertisements
across SCMP’s award-winning online portal, SCMP.com. Generating over 20 million page views monthly,
SCMP.com exposes your home to their loyal online subscribers.
Each office is independently owned and operated.
Summit
INTERNATIONAL | PHOTOGRAPHY
PROFESSIONAL
PHOTOGRAPHY
THE WAY YOUR HOME IS PRESENTED DETERMINES THE SHOWINGS IT RECEIVES,
THEREFORE SSIR PROVIDES PROFESSIONAL PHOTOGRAPHY ON ALL ITS LISTINGS.
Over 98% of home buyers ranked photography as the most important feature on a real estate
website. The hallmark of our success to market your home is our ability to create an extraordinary real
estate web site experience. Your home will be featured on SothebysRealty.com utilizing the highest
quality photography and online technology available today. SothebysRealty.com offers an immersive
photography slide show allowing home buyers to zoom in on ornate details or expand to full screen
on 50 high resolution photographs. Obtaining quality photography quickly is our highest priority in the
listing process as we can not market your home without it.
Each office is independently owned and operated.
Summit
• LocatedwithinGlenwild,Utah’s#1
INTERNATIONAL | BROCHURES
• Designcombinesgrandlarger
spacesandquaint,elegant
smallerspaces
• 1.56Acrelot.Roomtoexpand
• Selectedfurnishingsandcarpets
availableforsale,pricenegotiable
• LocatedintheParkCity
SchoolDistrict
• Heateddrivewayandpatio
• RWWolffBuilt–quality
constructionwithmaterials
sourcedfromworldwidelocations
• Locatedwithinaneasywalkto
GlenwildClubhouse
• FrankLloydWrightinspired
uniquedesign
LUXURY & SOPHISTICATION IN GLENWILD
LUXURY & SOPHI
STICATIO
• FrankLloydWright
inspired
uniquedesign
• RWWolffBuilt–
quality
constructionwithm
ateria ls
sourcedfromworldw
idelocations
• Designcombines
grandlarger
spacesandquaint,el
egant
smallerspaces
• LocatedwithinGlen
wild,Utah ’s#1
ratedgolfcourse
• Dramaticv iews
oflocalsk iareas
andgolfcoursearep
rotected
N IN GLENWILD
• Locatedwithinane
asywalkto
GlenwildClubhous
e
• Heateddrivewayan
dpatio
• LocatedintheP
arkCity
SchoolDistrict
• Selectedfurnish
ingsandcarpets
availableforsa le,pr
icenegotiable
• 1.56Acrelot.R
oomtoexpand
• Squarefootage
sourceisbuilder,
buyertoverify
• PCMLS#99898
60
• WFR MLS#104
7681
7443 Glenwild Driv
e
Park City, Utah
Inquire for Pricing
7443glenwild.com
Molly Campbell
1750ParkAvenue,
POBox2370
ParkCity,Utah84
060
m435.655.1208o43
5.649.1884
molly@mollycamp
bell.com
www.mollycampbel
l.com
FRANK LLOYD WRIGHT INSPIRED GEM
7443 Glenwild Drive, Park City, Utah
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PROPERTY BROCHURE
SSIR PROVIDES A COMPELLING MARKETING BROCHURE
We understand the unique value of your home and will develop a marketing plan that will provide the
attention and exposure it deserves. One of our first initiatives will be to create a compelling professional
marketing brochure printed on heavy cardstock paper. By combining professional photography and
attention getting narrative details, your home’s brochure will act as an essential tool in attracting
qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages
for our clients that cannot be duplicated.
Each office is independently owned and operated.
Summit
INTERNATIONAL | BROCHURES
GLOBAL DISTRIBUTION
EXCLUSIVE BONUS GLOBAL MARKETING OPPORTUNITY
Your home’s marketing brochure could be included in our exclusive Global Distribution Program where
copies of your property brochure are distributed to hundreds of offices within our real estate network
as well as to each of the 12 Auction House locations globally. No other real estate company has the
ability to provide this exposure which means your home will be viewed by potential buyers not only
within this market but around the world. Clients may choose to market a 2-page brochure to all global
SIR offices and Auction Houses worldwide for $649, all international offices for $365, all US offices for
$375, Eastern offices for $229 or Western offices for $219.
Each office is independently owned and operated.
Summit
INTERNATIONAL | POSTCARD
ANNOUNCING
YOUR HOME
CUSTOM DIRECT MAIL CAMPAIGN
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To
effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest
in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence.
By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully
market your home to make the impact it deserves.
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
SOTHEBYSREALTY.COM
700,000,000+ GLOBAL IMPRESSIONS LEAD BUYERS TO YOUR LISTING ON OUR SITE
Averaging 450,000 visitors and 5,500,000 page views per month, sothebysrealty.com features the
most advanced and versatile search options available. Allowing consumers to define and refine how
they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all
over the world - with over 45% coming from countries other than the United States. By providing
advanced functionality that serves a global audience, sothebysrealty.com is a destination for
those who seek unique properties from anywhere in the world... a destination that your home is
deserving of. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only
those properties represented by SIR are featured on SothebysRealty.com.
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
LIFESTYLE SEARCH
50% OF ALL SEARCHES ON SOTHEBYSREALTY.COM INCLUDE A LIFESTYLE SEARCH
The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to
ski and waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International
Realty network represents all over the world and find a property that matches their lifestyle.
Top lifestyle searches include the following:
1. Ocean/Beach
5. Mountain
9. Privacy
2. Island
6. Historic/Antique
10. Beach Resort
3. Waterfront
7. Metropolitan
4. Lakefront
8. Country Living
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
LANGUAGE & CURRENCY
CONVERSION
INTERNATIONAL BUYERS APPRECIATE DIGITAL SOPHISTICATION
Through our research we know the type of experience consumers want to have when visiting our
website. Therefore your home will be presented in an extremely sophisticated, digital manner where
buyers will have the ability to read about your home in 30+ different languages and view the cost in
their own currency. Consumers demand video, so every listing on sothebysrealty.com is accompanied
by a unique property slide show video that allows the viewer to not only view the property but listen
to narration in their preferred language. This provides the universal appeal and options that consumers
are looking for when they begin their search for a new home.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
ONLINE LISTING
DISTRIBUTION
UNPARALLELED REACH
Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must
include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and
summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels were
conceived after conducting research to identify lifestyle, activity and points of interest web sites where
prospective buyers gather real estate information and visit frequently during their home search.
*National Association of Realtors Profile of Home Buyers & Sellers
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
Online Marketing Summary
April 06, 2011 - March 18, 2012
2888 West Deer Pointe Dr Park City, UT 84060, US
$5,400,000
MLS # 9986499
Property Id: 4269954
Summit Sotheby's International Realty
1750 Park Avenue, PO Box 2370
Park City, UT 84060, US
Office Phone: 435-649-1884
http://www.summitsothebysrealty.com
Web Site Traffic Comparison
Property Views
Inquiries
JamesList
838
0
NY Times
81
Web Site
Number of Views - Last 4 Weeks
sothebysrealty.com
Wall Street Journal
2,520
158
15
PropGOLuxury
Top Cities
0
FreedomSoft
Property Views
City
New York, NY
Salt Lake City, UT
Montreal, Canada
Saint Louis, MO
Houston, TX
Round Lake, IL
Omaha, NE
81
Zillow Network
763
43
Homes.com
100
62
Chicago, IL
Hurst, TX
Doncaster, United Kingdom
36
HotPads
27
AOL Real Estate
31
26
24
22
Property Views - Occurs when a consumer views the full
property detail page on the Web site for the specific listing.
Inquiries - The number of times a consumer completes and
submits a contact form that is sent via email to the listing
broker or agent.
Top Cities - The cities from which the greatest number of
consumers live that are viewing your listing.
*Although your property listing is being displayed on these web sites,
we are currently unable to track the property views and inquiries for
11
HomeFinder.com
35
Terms Used
these web sites.
Property Pursuit
0
41
RealtyTrac
0
CLRSearch
0
0
0
MyREALTY.com
Other Sites
TOTAL
307
4,834
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Your Listing is Also Displayed On*
Country Life
Daily Telegraph
Smarter Agent
USAA
Xpressdocs
Organic
Trulia
FrontDoor
Oodle
Each Office is Independently
logo are registered (or unregistered) service marks used with permission.
Sotheby's International Realty and the Sotheby's International Realty
supplied by third parties, we cannot
upon information which we consider reliable, but because it has been
Owned and Operated. The information set forth on this report is based
and are subject to timing of delivery
upon as such. The offerings are subject to errors, omissions, changes,
represent that it is accurate or complete, and it should not be relied
and updates of reporting metrics and related data.
ONLINE MARKETING
SUMMARY
A REPORTING SYSTEM FOR OUR ONLINE LISTING DISTRIBUTION
Sotheby’s Realty has the broadest, most integrated national network for distributing real estate listings
online. With its online marketing reports, clients can assess valuable data such as web site traffic,
property views over the past four weeks, number of inquiries on their property, and the source
location of the online visitors. Our sales associates can email or print individual listing reports for your
home showing the results from the major property search sites.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
SOCIAL MEDIA
NAVIGATING THE WORLD OF SOCIAL MEDIA TO EXPOSE YOUR HOME
With facebook.com having more than 1 billion active users, of which 80% reside outside the United
States*, it is crucial that we employ social media efforts where appropriate to help drive awareness
of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy,
communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our
twitter account, allows hundreds of people and organizations to follow and receive updates on the
latest news and information within the Sotheby’s International Realty network. Prospective buyers
gather a wealth of information on these social networking sites, which is why we place great effort into
gaining presence within these unique personal and professional communication tools.
*facebook.com
Each office is independently owned and operated.
Summit
INTERNATIONAL | VIDEO
YOUTUBE
THE WORLD’S MOST USED VIDEO SEARCH ENGINE
Founded in February 2005, YouTube allows billions of people to discover, watch and share originallycreated videos. YouTube provides a forum for people to connect, inform, and inspire others across the
globe and acts as a distribution platform for original content creators and advertisers large and small.
Sotheby’s International Realty has their own YouTube channel - www.YouTube.com/SothebysRealty.
By allowing only the highest quality real estate videos online Sotheby’s International Realty and Summit
Sotheby’s maintain the extraordinary, exceptional Branding that sets us apart from all others. We can
also place videos on our local SSIR YouTube channel - www.YouTube.com/SummitSothebys
Each office is independently owned and operated.
Summit
INTERNATIONAL | ADVANTAGES
eGallery at New York Sotheby’s Auction House
eGALLERY
SOTHEBY’S INTERNATIONAL REALTY OFFICES AND SOTHEBY’S AUCTION HOUSE
eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach
for all properties offered for $1.5 million and higher. Exclusively presented on plasma screen televisions
in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world,
eGallery’s world-class innovation allows us to uniquely showcase your property like no other company
can. Stop by one of our offices to see our exclusive gallery of fine homes from all around the world.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ADVANTAGES
SIR MOBILE APP
AVAILABLE ON SMARTPHONES & TABLETS - TEXT SIR TO 87778 OR VISIT M.SIR.COM/SIR
It has been reported that almost a third of Internet search traffic will come from smartphones and tablets.
SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by
helping consumers view properties based on GPS location, address, city or zip code. The application
displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as
well as feature phones. When a user is ready to see a property, the “Call” feature connects them with
one of our sales associates ready to show your home.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ADVANTAGES
NEW YORK TIMES
REAL ESTATE iPHONE APP
Building on the success of The New York Times’ existing iPhone app, they developed an iPhone app
that is dedicated solely to Real Estate content. The New York Times Real Estate iPhone app allows the
Sotheby’s International Realty brand to reach an audience of early adopters who are actively searching
for real estate listings and content. Developed to include Global Positioning Satellite (GPS) functionality
to make local listings more accessible to users, this app has seen extremely strong response from its
users to featured advertisements. As one of the sponsors of the app the Sotheby’s International Realty
brand will have the opportunity to benefit from this increased engagement and deliver the ability to
search for our listings while on the go.
Each office is independently owned and operated.
Summit
OUR LOCAL
MARKETING EFFORTS
AND ADVANTAGES
Our brand is known locally for representing luxury homes throughout Utah.
Where the utmost quality is considered intrinsic.
Where the essence of the extraordinary is defined
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
SUMMITSOTHEBYSREALTY.COM
REACHING LOCAL “CONNOISSEURS OF LIFE”
With 90+% of buyers using the Internet or a real estate professional to find a home they actually
purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home
will receive targeted local exposure on summitsothebysrealty.com that complements the worldwide
reach from sothebysrealty.com. Your home’s presence on summitsothebysrealty.com will be carefully
designed to provide an exceptional showcase to buyers searching for properties not only by location,
but also by their desired lifestyle and unique amenities.
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
REALTOR.COM
SUMMIT SOTHEBY’S INTERNATIONAL REALTY IS THE ONLY
ST. GEORGE REAL ESTATE FIRM THAT ENHANCES ALL LISTINGS
Realtor.com receives more than six million unique visitors per month, making it the most visited real
estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site.
Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing
has up to 25 property photos, motion tour links, a property headline, detailed property information,
company branding and agent information.
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
LUXURYREALESTATE.COM
SUMMIT SOTHEBY’S INTERNATIONAL REALTY IS THE ONLY FIRM IN UTAH
THAT FEATURES THEIR LISTINGS ON LUXURYREALESTATE.COM
LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives
more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over
$1,000,000 USD than any other website and shows 60,000 luxury properties with an average price
of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It
has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury
Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google
search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”,
and many more. Collectively our listings average 80,000 views a year on LuxuryRealEstate.com.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
The Park City Lifestyle
Our focus on lifestyle is what makes us unique
The Sotheby’s International Realty brand takes great pride in presenting to the world unique homes
and lifestyles, and in using our innovative marketing tools, global network and relationships with discerning
buyers to perfectly match time-honored properties with those who will appreciate them and give them new life.
Summit Sotheby’s International Realty represents luxury estates and fine homes all over the state of Utah.
We treat every buyer and their needs the same regardless of price or location. When selling,
our marketing efforts and advantages are the same for homes in all price ranges.
Whichever lifestyle you prefer… or if it is a specific amenity or location you desire…
the home of your dreams can be found at SummitSothebysRealty.com.
Contact us to learn more by calling 800.641.1884 or visiting SummitSothebysRealty.com.
©
MMVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty ® is a licensed trademark to
Sotheby’s International Realty Affiliates LLC. Equal Housing Opportunity.
Each Office is Independently Owned & Operated.
Summit Sotheby’s company ad in Park City Magazine
PARK CITY ADVERTISING
INDIVIDUAL, LOCAL AND CUSTOM-TAILORED
An individual plan will be custom-tailored to market your home and will include a coordination of key
elements. Our reach is local, national and international and it is a proven approach that our cumulative
marketing and advertising efforts will generate results for you regardless of a specific advertisement.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
ColleCtions
Enclave at Sun Canyon
COLLECTIONS
SHOWCASING THE LUXURY ESTATES AND HOMES OF UTAH
winter 2012
ShowcaSing the Luxury homeS and eStateS of utah
- 74 white Pine canyon -
e, conservation is about getting more.
Canyon is a community of 35 townhomes that have been architecturally designed to
d intrinsically synergize, with their surroundings. The setting is an unspoiled landscape
, secluded in aspens and pines, at the apex of Sun Peak, near Canyons® Ski Resort.
ed stone, with beamed ceilings, floor to ceiling glass, wood flooring, scenic decks and a
ass and metal roofs, these residences bring new meaning to indoor/outdoor living.
3-4 Bedrooms | From 2,700-4,000 SF | Starting at $1,410,000
ntact Shane Herbert at 435.714.9225 or Negin Shams at 435.640.5573
or visit EnclaveSunCanyon.com to learn more.
otheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty ® is a licensed trademark to
Each Office is Independently Owned & Operated.
y’s International Realty Affiliates LLC. Equal Housing Opportunity.
SUMMER 2013
1401 TWO CREEKS, PARK CITY
COLLECTIONS MAGAZINE
PRODUCED BY SUMMIT SOTHEBY’S INTERNATIONAL REALTY AND
DISTRIBUTED THROUGHOUT PARK CITY, HEBER CITY AND SALT LAKE CITY
The Collections magazine is published twice a year in Winter and Summer and reaches a wide audience
of home buyers who bear the greatest purchase intent found within this market. With distribution
covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your
home to locals as well as tourists. Each property featured in the Collections magazine has been
hand selected so that it can carefully compliment the other remarkable listings found in this exclusive
selection.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
L ocal knowledge. Global exposure.
View all our properties at SummitSothebysRealty.com
L ocal knowledge.
L ocal knowledge.
Global exposure.
SummitSothebysrealty.com
SummitSothebysrealty.com
OPEN HOUSE SATURDAY 12–3PM
OPEN HOUSE SATURDAY 11AM–3PM
OPEN HOUSE SUNDAY 12–3PM
2726 WASATCH DR #21 (950 S) • SLC
6BD | 9BA | 8,682 SF | $1,250,000
John Wise 801.232.3875
Linda Wolcott 801.580.3962
1857 EAST 2475 SOUTH • BOUNTIFUL
5BD | 5BA | 6,241 SF | $995,000
Rusty Cannon 801.721.7136
Linda Wolcott 801.580.3962
1377 E ZENITH (2905 S) SLC
5BD | 2BA | 1,932 SF | $344,900
Beautiful Highland Park residence.
John Wise 801.232.3875
3293 nibliCk drive • Park City
4bd | 3ba | 4,600 SF | $1,199,000
architecturally unique contemporary home with double fairway,
mountain and stream views on Jeremy ranch golf course, Park City.
Highest quality finishes and modern touches.
negin SHamS urry 435.640.5573
THE INN AT SNOWBIRD • SNOWBIRD
CONDOS PRICED $250,000 TO $780,000
Five luxury condos. Call for details.
Linda Wolcott 801.580.3962
Susan Poulin 801.244.5766
2630 SunnySloPeS drive • Park City
4bd | 4.5ba | 5,559 SF | $1,590,000
live on the 9th hole of the magnificent and renowned Park
meadows golf course. two great rooms with stone fireplaces.
katHie manangan 435.647.7143
11 OGDEN ROAD • OAkLEY
5BD | 3BA | 2,983 SF | $749,000
Beautiful family cabin on the Weber River.
Heidi Ingham 435.901.9330
Marc Coulam 801.243.2002
975 CHerry Canyon • WanSHiP
4bd | 3ba | 3,321 SF | $699,000
this equestrian property features an updated four bedroom log home and a
charming two bedroom guest house. Private, pastoral setting.
katHy mearS 435.901.9964
1769 AMBER COURT • PARk CITY
3BD | 4BA | 2,118 SF | $610,000
Lower Deer Valley town home.
View – great plan – well-priced.
Maire Rosol 435.901.2247
1600 Pinebrook boulevard a1 • Park City
2BD | 2BA | 1,059 SF | $210,000
Pine Creek condominium, turn key ready to move in.
easy commute to Park City or Salt lake City.
Holly Sutton 435.714.0503
895 DONNER CIRCLE #G • SLC
3BD | 4BA | 3,500 SF | $535,900
Rarely available twin home. One level living.
Attached 2-car garage with new garage door.
Thomas Wright 800.382.7183
Court klekaS 435.640.5080
4538 MILLRACE ROAD • OAkLEY
23.74 ACRES | $1,200,000
Set on the Weber River, excellent river
frontage. 20 minutes to Park City.
Heidi Ingham 435.901.9330
357 S MARYFIELD DR (4491 E) • SLC
5BD | 5BA | 7,364 SF | $949,000
Emigration Place – Incredible setting
on .71 acres. Quality finish work.
Linda Wolcott 801.580.3962
6 Waterloo Cir • Park City
5bd | 4ba | 5,853 SF | .39 aCreS | $1,395,000
beautiful custom home with great views, private outdoor living,
elevator, heated driveway, close to trails, bus and schools.
rutH draPkin 435.640.2604
138 acre Park City ski ranch on 4 lots of record. Plenty of water to
build more or possibly subdivide. excellent views of deer valley, Park City,
the Canyons ski areas, and utah olympic Park.
mike durr 435.640.1416
1130 SPRINGER VIEW • MIDWAY
4BD | 3.5BA | 4,812 SF | $520,000
Cottages at Canyon View. Unique homes
offer luxury, exquisite design and style.
Holly Sutton 435.714.0503
aSPen HolloW #2 • Park City
5bd | 5ba | 3,770 SF | $2,100,000
Ski out to last Chance ski run on deer valley resort.
Huge vaulted ceilings and beams throughout with light and
openness. designer furnishings included.
karin gage 435.901.0049
900 EAST 3220 NORTH • MARION
3BD | 2BA | 1,876 SF | $399,000
Massive views! Partially built cabin. 15 acres.
Marcie Davis 435.602.9577
Corey Crawford 435.901.4027
1609 W tollgate Canyon road • Park City
4bd | 3.5ba | 5,338 SF | $3,500,000
104 SEGURA COURT • PARk CITY
1550 MAMMOTH VALLEY DRIVE • HATCH
2BD | 2BA | 1,430 SF | $394,000
4BD | 4BA | 5,426 SF | $995,000
High desert mountain estate on 8+ acres.
Desirable Racquet Club condo. kitchen
Marcie Davis 435.602.9577
opened and updated. Large deck and hot tub.
Corey Crawford 435.901.4027
Holly Sutton 435.714.0503
7188 Canyon drive • Park City
5bd | 4ba | 5,209 SF | $899,000
2803 HaCkney Court • Park City
3bd | 2ba | 3,159 SF | $850,000
Park meadows special, open floor plan, private backyard with
views of canyon, beautifully landscaped, on quiet cul-de-sac.
rutH draPkin 435.640.2604
exceptional value in exclusive Pineridge. meticulous home.
additional detached ‘king of all garages’ with room for 6+ cars
or art/exercise studio, workshop; so many possibilities.
Penthouse residence at Hyatt escala lodges.
Fully furnished, true ski-in/ski-out location.
OPEN HOUSE
©
1986 E. COVEY VIEW CT (2860 S) • SLC
5BD | 5BA | 5,510 SF | $563,500
Gated area, vaulted ceilings and gorgeous
hardwoods. Easy one level living.
Linda Wolcott 801.580.3962
3558 n eSCala Court #450 • Park City
4bd | 4.5ba | 2,650 SF | $1,795,000
©
MMVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty ® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Housing Opportunity.
Independently Owned & Operated. Sq. Ft. is Approximate. The Flood at Eragny, by Camille Pissarro, used with permission.
1025 S PLUM TREE COURT • NORTH SL
.84 ACRES | $449,000
Build your dream home on this fabulous
lot in gated community. Stunning views.
Rusty Cannon 801.721.7136
Payday #207 • Park City
3bd | 3.5ba | 1,700 SF | $699,900
Walk across the street to Silver Star lift at PCmr or outside the door
to cross country skiing on the golf course. Spend summers playing golf,
hiking and mountain biking on the mountain trails.
karin gage 435.901.0049
7891 engen looP • Park City
4bd | 3.5ba | 3,455 SF | $625,000
newly completed single family home includes an office
and lower level family room. best lot with great views.
Court klekaS 435.640.5080
260 MAIN, PENTHOUSE 201 • PARk CITY
2BD+DEN | 5BA | 2,880 SF | $1,995,000
Spectacular state of the art penthouse
overlooking Historic Main Street.
Brad Jensen 435.901.8333
5678 TWIN CREEk ROAD • SLC
6BD | 10BA | 12,362 SF | $5,125,000
Fabulous estate in Emigration Canyon.
Susan Poulin 801.244.5766
Linda Wolcott 801.580.3962
Global exposure.
maura PoWerS 801.259.5490
10084 MACkENZIE • OAkLEY
66 CREEk ROAD • OAkLEY
859 CABIN WAY • kAMAS
Each Office is
MMVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Housing Opportunity.
Independently Owned & Operated.
Sq. Ft.| is1BA
Approximate.
The Flood
by Camille Pissarro, used with
permission.
3BD | 3BA | 2,804 SF | $429,000
2BD
| 1,495
SF at| Eragny,
$184,900
3BD
| 3.5BA | 2,154 SF | $575,000
Peace and serenity in Beaver Springs Ranch.
Family cabin on a beautiful
Rustically elegant Ranch Cabins at High Star
Amazing canyon views. Gated community
private lot with mature aspens.
Ranch. Equestrian facilities on site.
Court klekas 435.640.5080
Heidi Ingham 435.901.9330
Heidi Ingham 435.901.9330
WASATCH BACk—PARk CITY AREA
©
®
Each Office is
WASATCH FRONT—SALT LAkE AREA
MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty ® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Housing Opportunity.
Each Office is Independently Owned & Operated. SF/ACRE is Approximate. House on Slope, used with permission.
Local Newspaper
Advertising
SALT LAKE TRIBUNE, DESERET NEWS AND PARK RECORD
Summit Sotheby’s features monthly advertisements in the Salt Lake Tribune, Deseret News and locally
in the Park Record. For over a century, The Salt Lake Tribune and Deseret News have been an important
part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local
news, events, arts and entertainment, sports and business information. Readers also trust The Park
Record to keep them informed and “in the know” about local real estate in Park city.
Each office is independently owned and operated.
Summit
LOCAL | TECHNOLOGY
ONLINE TRANSACTION
REPORT
SHOWING FEEDBACK, SIGNED DOCUMENTS AND ADVERTISEMENTS
Summit Sotheby’s International Realty enables customer-centric management reports, marketing
collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with clients in mind,
this application automatically reminds our staff and sales associates about critical tasks they need to
complete to keep your listing on track. Plus, the system gives online access to their transaction. You
can log-in and monitor the showing activity of your listing, see your home’s marketing and advertising
efforts, view your home’s competitive listings, and see that your home’s transaction is closing smoothly
and efficiently.
Each office is independently owned and operated.
Summit
LOCAL | TECHNOLOGY
TOP PRODUCER
®
SUMMIT SOTHEBY’S HAS SELECTED TOP PRODUCER AS ITS
CUSTOMER RELATIONS MANAGEMENT PROGRAM
Top Producer has long been considered the gold standard for real estate contact management software.
It is the central component of a software suite of agent productivity products designed to make our
sales associates more productive, assisting them to provide better client services, and help them sell
more real estate. It is a completely Internet-based sales and marketing system for sales associates who
want more productivity and more sales in today’s increasingly competitive marketplace, Top Producer
provides our agents all the tools they need to save time, stay organized, and to control prospecting,
follow-up, listing and closing activities.
Each office is independently owned and operated.
Summit
LOCAL | TECHNOLOGY
™
LEADROUTER
WE RESPOND TO ALL INQUIRIES IN 10 MINUTES OR LESS
On average, 93 percent of home buyers feel an agent’s response time is very important – second only
to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given
our firm participates in LeadRouter. Buyers interested in your home reaching out via the Internet, phone
or by visiting our office will be immediately connected to me at any time of the day, even after normal
business hours which means we can save valuable time and drive interest to your home quickly.
**National Association of Realtors® Profile of Home Buyers & Sellers
Each office is independently owned and operated.
Summit
MARKETING EXECUTION
AND PRICING
We understand the unique value of a property and have developed
the proper marketing plan that will provide the attention and exposure it deserves.
Your home will need to be uniquely positioned to create maximum interest
and help produce the highest possible financial return.
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
SUCCESSFUL MARKETING
As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We
understand the unique value of a property and have developed the proper marketing plan that will
provide the attention and exposure it deserves.
OUR COMMITMENT TO YOUR MARKETING PLAN:
• Professionally photograph your home and create a marketing brochure
• Post your home to our Multiple Listing Service
• Place a sign on your property
• Introduce your home to other Sotheby’s agents in our weekly sales meeting
• Add your home to sothebysrealty.com and summitsothebysrealty.com
• Launch your listing to dozens of websites and our partners
• Advertise your home in media (online and/or print)
• Host an open house during the Wednesday broker open house event
• Preview your property to all interested agents
• Inform you of responses and inquiries relating to your home
• Provide you with a copy of all advertising in your online account
• Provide regular updates on comparable homes in your area (sales and new listings)
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
INFLUENCING THE SALE OF YOUR PROPERTY
Your home will need to be uniquely positioned to create maximum interest and help produce the highest
possible financial return.
Although the listing price you place on your property will influence its sale, there are many other factors
that come into play. Some of these factors are within your control, others are not. Examples include:
FACTORS NOT WITHIN YOUR CONTROL:
Your property’s location
Recent property market values
Expired listings with multiple price revisions
Economic and housing marketing conditions
Absorption rate
FACTORS WITHIN YOUR CONTROL:
The listing presentation price and terms of sale
Your property’s distinctive and compelling attributes
The physical condition of your property (home and grounds)
The ready access to your property for showing
The selection of the real estate sales professional you chose to represent you
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
ACHIEVING THE HIGHEST SELLING PRICE
There are many factors, including market research, to assist in determining Opinion of Value. Our
Comparative Market Analysis considers a variety of metrics including recent transfers, active listings
and economic housing market conditions. Ultimately the selling price will be determined not only by
comparable properties but how buyers view your property to establish its “worth.”
In the auction world, the highest price for a painting will be achieved by all prospects in a position to
both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid
is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale.
In contrast to a painting however, real estate is location specific. Your property value is closely tied to
the history of prices in your same community and region.
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
YOUR BEST CHANCE TO
SELL & ACHIEVE THE HIGHEST
PRICE IS YOUR FIRST FEW
WEEKS ON THE MARKET
NEW: Fresh and excited, focused on value vs. price
WAITERS: Seen it all, experienced, very particular, focused on value vs. price
DEALERS: Focused on price, want to negotiate
BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
THE POND
CURRENT HOUSING MARKET
When a new listing comes to market there is always an initial spike in interest and showings in the
first week or two. This is the “pent up demand” from buyers who have already looked at and rejected
your competition. If your listing price is close to its estimated market value, buyers recognize this and
interested ones will respond with better offers to a new listing. A properly priced home forces a
legitimate buyer to ask the question, “What will it take for me to get this house?”
Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for
your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking
the question, “What’s wrong with that house?”
Each office is independently owned and operated.
Summit
PROPERTY | PRICING
LISTING SIDE
COMMISSION
SELLING SIDE
COMMISSION
COMMISSION BREAKDOWN
HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION
To understand real estate commissions let’s take a look at how real estate agents are paid and how
they share cooperating commissions. The most common type of listing agreement between a seller and
their agent gives that agent’s broker the right to exclusively market the home. In return for bringing a
buyer to the table, the seller agrees to pay a commission to the broker. Typically, this fee is represented
as a percentage of the sales price and is shared between the listing broker and the broker who brings
the buyer.
Each office is independently owned and operated.
Summit