Brief portrait of COEUR DE LION Schmuckdesign GmbH

Brief portrait of COEUR DE LION Schmuckdesign GmbH
COEUR DE LION – fashionable designer jewellery made in Germany. Founded by
Carola and Nils Eckrodt in 1987, the brand is still under the couple’s management
today. Carola Eckrodt is head designer.
Today COEUR DE LION jewellery is sold in approx.
30 countries around the world and is stocked by
more than 60 museum shops, including the Smith­
so­­nian in Washington, the distinguished Royal Aca­
demy in London and the renowned Bauhaus Museum
in Weimar.
The hallmarks of COEUR DE LION jewellery are its
unmistakable design, rigorous graphic consistency
and avant-garde patterns. Only top-quality mate­
rials such as SWAROVSKI ELEMENTS® and sumptuous metal alloys are used. The collections consist of necklaces, earrings, bracelets and rings.
ExcEptional.
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The famous Geo Cube Collection from 1999, featuring metal-framed cubes of colourful
acrylic glass, is widely regarded as a German design classic.
COEUR DE LION is based in Stuttgart, where the entire collection is made by hand.
COEUR DE LION’s advertising campaigns are a reflection of the brand’s high aesthetic
standards – several have even received international awards.
The current campaign for spring/summer 2012 was pro­duced by star photographer and
Germany’s Next Top Model juror Kristian Schuller in Paris.
ExcEptional.
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DESIGN
While the Eurythmics and Depeche Mode were filling club dance floors in the late 1980s,
young designer Carola Eckrodt was experimenting with industrial components and
turning production waste into jewellery. When a famous couturier saw the raw, unconventional creations, it was love at first sight. He bought the entire first collection –
the beginning of the COEUR DE LION success story.
Today Carola Eckrodt’s jewellery can be found all over the world. Together with her
design team, she has been charting her own course for more than 20 years: graphically
minimalist forms consistently paired with premium materials and unusual colour
com­binations.
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COEUR DE LION jewellery demonstrates that vivid colours and understatement are by
no means mutually exclusive. Or as Carola Eckrodt would say: “Restraint is probably the
nicest way there is to stand out from the crowd.”
ExcEptional.
Carola Eckrodt gets her inspiration during her extensive travels – at flea markets in
London and Berlin, on the bustling boulevards of major cities, in street cafés, famous
museums and little galleries.
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The designer is passionately interested in architecture and art – especially modern art –
and draws on this creative reservoir for her work. Her gift lies in her ability to bring all
these influences together with seemingly playful ease and remingle them in her own
aesthetic blend.
It was her contemplation of Bauhaus, for instance, that led to the Geo Cube Collection.
The series of necklaces created in 1999 has long been regarded as a German design classic. Starting with the Guggenheim Museum in New York, the collection is today available
in numerous museum shops throughout the world.
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HANDMADE IN GERMANY.
At COEUR DE LION, every single piece of jewellery is still lovingly made by hand. In the
firm’s Stuttgart studios, more than 40 employees create and produce premium jewellery
for discerning customers all over the world.
Only the best and most exquisite components are used – like gleaming steel, shimmering crystals or sturdy catches. Because quality is the only thing we don’t understate.
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THE COEUR DE LION CUSTOMER
There is no such thing as the typical COEUR DE LION customer – women are far too
individual for that. But we have been able to identify certain areas of common ground
that enable us to cater to our customers better: COEUR DE LION jewellery is worn by
women in their prime, between 30 and 50 years old. Women who are well-educated,
usually working and of course fashion and quality-conscious. As a rule, they make their
buying decisions themselves. These women, often referred to as “professional women”
in marketing jargon, appreciate what the COEUR DE LION brand has to offer them.
And so do their partners: they buy COEUR DE LION jewellery at the airport or from
high-end retailers as gifts for their loved ones.
Frauke Ludowig, RTL Exklusiv, February 2011
Karen Webb, ZDF Leute heute, October 2010
Annemarie Warnkross, ProSieben taff, December 09 Gundula Gause, ZDF heute-journal, 2004-2009
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Frauke Ludowig, RTL Exklusiv, January 2010
Karen Webb, ZDF Leute heute, March 2010
NTV, July 2008
Katharina Witt, Olympic Winter Games coverage,
ARD, February 2010
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