Muscle Beach Fanchise Info

FRANCHISE
INFORMATION
About Muscle Beach
musclebeach
Muscle Beach have been supplying Australia with the world’s
best sports supplements since 1993, offering a huge range
of quality products, assisting with individual training goals
and providing dietary advice and expertise on supplementation strategies.
You can reshape your career by joining one of the most
energetic, motivated, and determined franchises operating
in the health and fitness industry.
WHAT MAKES
US DIFFERENT?
We are a pioneer in the industry, we have been operating for 18 years and this demonstrates our motivation,
dedication, and high level of knowledge about supplements, training, and fitness. We pride ourselves on
offering the best sports supplements and we go the extra mile, offering free individual training and dietary
advice, supplementation strategies to ensure customers are using the right products in turn assisting them to
reach their fitness goals, and body fat testing. We deliver outstanding customer service in all facets of the
business, face-to-face, on the phone, and online and this can be linked to our successes already achieved in
our business.
FRANCHISE
OPPORTUNITY
Own a business and become a part of the growing health and
fitness industry without having to own a Gym / Exercise facility.
Becoming a Muscle Beach franchisee provides you with a proven business model ready for market entry into
this highly motivated industry.
We are raising the bar with our franchising opportunities offering franchisees multiple benefits including:
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Retail Business
Operating in an industry with high growth potential
We remove the uncertainty out of your business, with tried and tested systems and processes
Opportunity for high financial success
Strong brand and image, especially in the retail supplement industry
Work / Life balance – Be your own boss
Massive product range and choice of supplements – offering market leading prices allowing
franchisees to attract a large customer database
Full training provided
Strong support network from a highly motivated and dedicated team of experts (Franchisor and
Affiliates)
You will be provided with proven strategies and tactics
Establishing any business takes time; however, as a Muscle Beach franchisee you will receive full training
and support. You will also benefit by gaining full access to efficient and effective systems and our proven
business model. We will teach you tactics which should allow you to generate a healthy income. In
addition to full training and support we will provide you with:
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Site selection, store design and fit out assistance
Equipment – Point of Sale
Point of Sale system and training
Products and supplies at market leading prices
Stationary, business cards
On-going support
WHAT’S
OUR MISSION
AND GOALS?
Muscle Beach is determined to grow the business on both a national and international scale. Good ethics,
motivation, dedication, and providing a high level of service excellence are fundamental in every aspect of
trading in a Muscle Beach store. How will we achieve this?
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Be diligent and patient in all areas within the business while striving for remarkable outcomes
Work towards a strategic business and growth plan
Continuously produce high energy levels
Franchisor and Franchisee network operating in a successful team environment
Value, respect, and create awareness of the Muscle Beach brand
Emphasis on providing excellence in customer service
Never giving up
Enjoy a work / life balance
OUR GOALS
ARE TO:
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Continue to deliver a variety of high quality supplements
Encourage ideas within the franchise network, constantly
offering innovative strategies
Grow and maintain the strong Muscle Beach brand
Become a major player both on a national and
international level
OUR LONG-TERM
GOALS:
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Achieve a successful partnership for profit between
franchisor and franchisee
Creating wealth within the network
Continuously provide a variety of quality products and
present options to customers
Manufacture and distribute Muscle Beach’s own sports
supplements and products via its franchise network
ENDORSEMENT
“I have no hesitation in endorsing Muscle Beach as an extremely strong and dynamic business in the
sports supplement industry. MAXS have been supplying Muscle Beach stores for over ten years in which
time they have grown to be one of Australia’s leading sports supplements stores. We regard them as a
premier destination for the MAXS brand as we recommend our customers in NSW to purchase through
the Muscle Beach stores.
Michael has a real passion and experience in the highly competitive retailing of sports supplements and
he has communicated that enthusiasm to his staff members.
Muscle Beach will continue to grow and cement their position in the industry for many years to come.”
Keith Ellis, MAX'S / Aminoactive
WHAT ARE WE LOOKING
FOR IN A FRANCHISEE?
Successful franchisees are:
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People who are motivated, passionate, and energetic
Have a willingness to learn and become a crucial part of the Muscle Beach business and the
health and fitness industry
Someone who is 100% committed to running a successful business
Working within a network to grow the Muscle Beach brand
Train their staff to offer excellence in customer service
Focus on customers and business goals
Offer a business environment that combines expertise, enjoyment, and encouragement
FREQUENTLY ASKED
QUESTIONS
Q1. What sort of products does Muscle Beach supply?
A variety of protein powders, weight gain / weight loss products, hormonal support, recovery formula’s and
many other quality supplements.
Q2. Do I need any qualifications?
No, as long as you have a willingness to learn and possess a positive, motivated and determined attitude to
work towards becoming a successful Muscle Beach franchisee.
Q3. I have never owned my own business and I don’t know how to run a business. Is
this a problem?
Most Franchisees start with little or no prior small business experience. Muscle Beach will provide a week
training at the company owned store and a week training at your own store with continuing support to ensure
that you can comfortably operate the business successfully.
Q4. What is the initial franchise fee?
The Franchisee pays an up-front, Initial Franchise Fee. The Fee is $30,000 which includes training (ex GST).
Q5. What are the continuing fees?
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A service fee paid monthly at 4% of gross sales revenue
A marketing royalty paid monthly at 2% of gross sales revenue
Q6. What is the maximum investment for a Muscle Beach Franchise?
The maximum investment is $250,000 (ex GST). Muscle Beach is a retail business so the maximum investment is
dependent on store size, fit out, and location. All of these questions and investment will discussed with you in
further detail during the application process and should be discussed with the franchisor, a lawyer, business
advisors, and an accountant.
Q7. How long is the Franchise Agreement?
The Franchise Agreement is five plus five years.
WHERE TO
FROM HERE?
To find out more about Muscle Beach franchising please contact us for an
application form via michael@musclebeach.com.au or phone (02) 4628 4020.
1.
If your application is successful you will be invited to a Discovery Day,
where we conduct an in depth session about Muscle Beach franchising.
This provides us with a great opportunity for you to get to know us and for
our managing team to get to know you.
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We then give you some time to review the franchise and speak to your
necessary advisors.
3.
If both parties agree to progress with the application, we will issue you
with a Franchise Agreement and a Disclosure Document.
4.
We will then organise a time with you to attend the training course which
is held at the company store in Campbelltown New South Wales. You will
also receive a week’s training at your own store and ongoing support.
5.
Officially welcome you as a Muscle Beach franchisee!
Michael Clunne
Phone: (02) 4628 4020
Mobile: 0405 577 985
Email: michael@musclebeach.com.au
www.musclebeach.com.au
RESHAPE YOUR
CAREER...
WE HAVE RAISED
THE BAR!
musclebeach