Master Class on “Innovation and Sustainability”

Master Class on
“Innovation and Sustainability”
supported by
Danube University Krems, Austria
April 23rd 2012 18:00 – April 25th 2012 17:30
The aim of this master class, a new and innovative format, is to bring together leading experts from
science and industry and interested academics, scientists, R&D managers, CEOs and innovation
facilitators to share the latest results of research and create tangible results on the hottest topics in
the field of innovation management through workshops and group discussions. Using a format
common in classical music or performing arts, attendees will increase their expertise and knowledge
by learning from and discussing with other experts.
This master class focuses on the topic of “innovation and sustainability”. You will learn to use
foresight results and ready-to-use tools for the creation of new and more sustainable products, and
for services and solutions that address the most important problems of the next decade.
This master class is supported by ISPIM – International Society for Professional Innovation
Management, a network of researchers, industrialists, consultants and public bodies who share an
interest in innovation management. Founded in 1983 by Professor Knut Holt in Norway, ISPIM is the
oldest, largest and most active innovation association in Europe. ISPIM produces scientific and
educational material and events to help people understand and share thinking and experiences on
how individuals, organisations and society can be better organised to create and distribute new
products, services and processes to make the world a better place.
The ISPIM membership body reflects ISPIM’s diversity. Members are predominantly European, but
there is growing representation from Asia-Pacific and North America. Members are researchers,
practitioners, independent and well-known consultants, regional and national policy-makers as well
as science parks, innovation agencies and the like. Profiles range from CEOs and VPs to midexecutives, from full professors to PhD researchers, and from independent researchers and
consultants to global companies. ISPIM runs several international events per year including the
annual flagship Conference, held in Europe in June, and the Innovation Symposium, held outside
Europe in December.
Learn from selected experts, share thoughts with them and create your own ideas!
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supported by:
The Experts:
Dr. Tim Jones, United Kingdom
Founder and Programme Director
The Future Agenda Programme (sponsored by Vodafone Group)
The Future Agenda Programme is the world’s first ‘open foresight’ initiative and has united some of
the best minds from around the globe to address the greatest challenges of the next decade. During
50+ workshops and adressing directly 2000+ experts from academia, science and industry worldwide,
covering a timespan of over one year the key challenges for the next decade have been elaborated,
discussed, and published online and in booklet form. In addition to this Tim continues to lead the
annual Innovation Leaders analysis, is an advisor and strategic supporter to a high number of leading
organisations. As founder of Innovaro, which he built to become Europe’s leading innovation strategy
and insight firm, Tim supported companies across multiple sectors. He left Innovaro in 2009, a year
after its sale and combination with Strategos. Tim is a recognised expert in innovation and future
growth. He is author of numerous articles and 6 related books (2 more are on the way) and is a
regular speaker at corporate events and public conferences on innovation leadership, growth
platforms and future trends. Tim is also co-founder of a new global expert network, The Growth
Agenda, that helps organisations identify new growth platforms.
Mag. Michael Dell, CMC; Vienna - Austria
CEO ratio strategy & innovation consulting gmbh, Vienna, Austria
Michael is one of Austria’s leading innovation consultants. He is CEO of ratio strategy & innovation
consulting gmbh, one of Europe’s eldest consulting firms, board member of the Austrian Center of
Competency for TRIZ and member of the ISPIM Advisory Board, …. He works with TRIZ for more than
20 years in new product development and product enhancement, teaches creativity techniques and
TRIZ at various universities, published numerous scientific and practioner articels on related topics
and is a renown and seeked speacher all over Europe.
Philip Pacanda, B.Sc., MA, Graz - Austria
Philip developed the unique combination of TRIZ and sustainability in product design. He provides a
ready-to-use tool box to create more sustainable products which covers all three pillars of
sustainability: the ecologic, the economic and the social pillar.
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supported by:
The Programme:
23rd April 2012
Danube University Krems - Kolping Heim
18:00 – 20:00
Keynote: Dr. Tim Jones, programme director and author of
futureagenda
“The challenges for the next decade”
20:00 – o.e
Discussion and networking buffet
24th April 2012
Danube University Krems, Raum SE 2.4:
MASTER CLASS TOPIC
Creating solutions for the next decade. How to use the results of the first open foresight study to
create new products and services.
Head facilitator: Dr. Tim Jones
09:00 – 09:30
Registration and welcome coffee
09:30 – 09:45
Welcome address by DI Thomas Strodl, MBA; TIP Chamber of Commerce Lower
Austria
09:45 – 10:00
Welcome address by Iain Bitran; Executive Director of ISPIM
10:00 – 10:30
10:30 – 12:00
Tim Jones: Which challenges will we have to face in the next decade? Macro- and
micro-economic level; opportunities and threats
Facilitated group work using the results of the futureagenda in 6 thematic focus
groups, creating additional foresight.
Topics: security, health, wealth, mobility, happiness, locality
12:30 – 13:30
Presentation of the results and discussion
13:30 – 14:30
Lunch break
14:30 – 16:30
Setting up a product / service development process using the futureagenda results
and the future trumps card set (including coffee break)
16:30 – 17:30
Presentation of the results & discussion
18:30 – o.e.
Traditional dinner & wine tasting session in a typical local winemaking place in
footwalking distance from the campus
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supported by:
25th April 2012:
Danube University Krems, Raum SE 2.4
MASTER CLASS TOPIC
How to create sustainable new products. TRIZ ans sustainability
TRIZ (acronym from Russian) is the theory of inventive problem solving, a well know creativity
technique to overcome technical contradictions. For the first time the TRIZ toolbox has been revised
and augmented, introducing sustainability factors. You will learn to use the TRIZ_sust toolbox
working on real showcases.
Head facilitators: Mag. Michael Dell, CMC; Philip Pacanda, B.Sc. MA
09:00 – 09:30
09:30 - 10:00
A brief introduction into TRIZ
TRIZ sustainability – concepts and key indicators
10:00 – 11:00
Group work on real showcases: finding out the right key performance indicators for
all three pillars of sustainability (ecologic, economic, social)
11:00 – 11:30
Coffee break
11:30 – 12:15
Presentation and discussion
12:15 – 12:45
The 9 windows operator and the ideal final result (IFR) tool
12:45 – 13:30
Group work on real showcases
Developing 9 windows screenings and building up IFR_sust
13:30 – 14:30
Lunch break
14:30 – 15:00
The 40 inventive principles and their use to increase sustainability
15:00 – 16:30
Group work on real showcases (including coffee break): the use of the 40 inventive
principles to overcome contradictions and increase sustainability
16:30 – 17:30
Presentations and final discussion
17:30
Master Class Certificates
optional come together and / or dinner (not included in the price)
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supported by:
Pricing and Booking
Price for Public: € 700,- + 20% VAT
Price for ISPIM-Members, members of Austrian Experts Group Innovation, Danube University
students and staff, TRIZ Kompetenz Zentrum Österreich: € 600,- + 20% VAT
Prices include delegate pack and badge, vast printed master-class material + CD, welcome reception
(23rd), traditional dinner and winetasting session (24th), lunch x 2 & refreshments during the master
class, certificate. The days can not be booked seperately.
For further information and to book your place, please contact Michael Dell: md@ratio.at
Adresses, Hotels, Tourist Information:
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Danube University Krems, Donau-Universität Krems; Dr.-Karl-Dorrek-Straße 30; 3500 Krems
(www.donau-uni.ac.at )
arte Hotel Krems Dr. Karl Dorrek-Straße 23. A-3500 Krems (www.arte-hotel.at ), in footwalking
distance, 100 meters to the Danube University Campus (single room € 100,- ca.)
Kolping Campus Krems GmbH; Alauntalstraße 95&97; 3500 Krems (www.kolpingkrems.at ); a
student hostel, situated on the campus, approx € 38,- for a single room
Tourist Information Krems: www.krems.info
About Krems:
At the exit of the Wachau, one of the most beautiful parts of the Danube valley, lies the charming
double-town Krems-Stein (70 kilometers from Vienna).
Krems at the river Danube is worth a visit during any season! Dive into the region at the Nibelungen
stream: The Wachau valley - UNESCO World Cultural Heritage! There are not many cities in Austria
which can offer such a great variety in cultural, historical or culinary offers as the attractive "double
town" of Krems-Stein. Located in the eastern-most part of the Wachau valley, the town - more than
1000 years old - impresses its visitors with historical buildings in the old town centre, having been
declared "World Heritage" by UNESCO in 2000.
About Danube University:
Danube University Krems has specialized in continuing education. Its courses are specifically oriented
toward the needs of working persons. The University offers exclusive Master's courses and short
programs in five sectors of study. Serving more than 6,000 students and with 13,000 graduates from
80 countries, it is one of the leading universities offering advanced education courses in Europe.
Danube University Krems combines more than 15 years of experience in postgraduate education
with innovation and highest quality standards in research and teaching.
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