RATE CARD - LCNI.com

ADVERTISING RATES Effective January 1, 2012
OFFICES AND DIRECTORY
MAIN OFFICE
1624 North Meadowcrest Boulevard, Crystal River, FL 34429
(352) 563-6363 or Toll Free 1-888-852-2340
E-MAIL AND PHONE DIRECTORY
Advertising E-mail
advertising@chronicleonline.com
Advertising Retail & Classified Display...........(352) 563-5592
Advertising Fax...............................................(352) 563-3252
Billing/Accounting...........................................(352) 563-6363
Classified Reader...........................................(352) 563-5966
1. PERSONNEL
Advertising/Operations Director.........................Trina Murphy
Advertising Sales Manager.................................Trista Stokes
Classified Reader Sales Manager......................John Murphy
Design Team Leader.........................................David Worlton
Ad Coordinator Team Leader.......................Renee McCallum
Editor.............................................................Charlie Brennan
Circulation Director..........................................Kathie Stewart
Production Director..............................................Tom Feeney
Business Manager................................................Jeff Gordon
Publisher........................................................Gerard Mulligan
2. REPRESENTATIVE
Florida Press Association
2636 Mitcham Drive, Tallahassee, FL 32308
(407) 429-2450
3. TERMS OF PAYMENT & COMMISSIONS
A. All local retail rates are non-commissionable.
B. All advertisements are sold on a cash-in-advance basis,
unless credit approval has been granted by the newspaper.
C. Credit may be granted to advertisers who submit a
complete customer information form.
D. The balance owed on advertising is due upon receipt.
A 1.5 percent monthly late charge will be added to a
delinquent balance remaining 30 days after statement date.
Billing periods are calendar months. Advertiser agrees to hold
newspaper harmless for all fees and expenses it may incur in
enforcing payment of any amount during this agreement
period.
5. ADVERTISING RATES
A. Local Retail Rates
Local Retail Lineage Contract Rates
CONTRACT
DAILY
SUNDAY
Open Rate
$34.60
$40.90
150”
$28.78
$32.69
250”
$25.18
$28.59
500”
$23.95
$27.20
750”
$22.76
$25.82
1,000”
$21.62
$24.55
1,500
$21.01
$24.00
2,000”
$20.65
$23.46
3,000”
$19.43
$22.06
5,000”
$18.54
$21.06
7,500”
$18.17
$20.64
10,000”
$17.80
$20.22
15,000”
$16.22
$18.42
20,000”
$14.24
$16.19
Repeat Bonus Rate
Earn substantial discounts when you repeat your ad a
second, third or more times during the week. Original ad must
run at full price and repeat ads must run within the following
six days. No discount available for Sundays or holidays.
1st Run
FULL RATE
2nd Run
20% Discount
3rd or More
35% Discount
Frequency Discount Rates
13 week contracts allow you to earn substantial discounts by
running consecutive weekly advertisements. Repeat bonus
discounts also apply.
13 Week Contract
DAILY
$26.00
SUNDAY
$29.00
ZONED ADVERTISING SECTIONS
Zoned news and advertising sections allow the advertiser to
target specific geographical areas. The editions contain local
columnists, photos and news items about the community they
serve. Zoned editions are published every Wednesday,
Thursday, Friday and Saturday as a section of the Citrus
County Chronicle.
Crystal River Current/Homosassa Beacon
Reaches approximately 25,803 readers in the Crystal River,
4. GENERAL RATE POLICIES
Lecanto, Inglis, and Yankeetown areas
A. None of the terms and conditions of this schedule may be
Open Rate
$ 16.52 Approximately
altered except in a written form signed by an authorized manager 13 Week Contract
$ 9.55
11,847
of the Citrus County Chronicle.
26 Week Contract
$ 7.53
Circulation
B. The publisher reserves the right to change any of the rates,
52 Week Contract
$ 6.74
discounts, conditions, production dates or specifications set out in Pickup Rate From Chronicle
$ 6.70
the Rate Card in effect for any contract.
Publication Day: Wednesday/Friday
C. If any advertiser fails to meet a contracted advertising level,
Deadline: Friday 5pm
the difference between the earned and the contracted rate will be
billed to the customer.
Inverness Pioneer
Reaches approximately 26,574 readers in the Inverness,
D. Newspaper guarantees that it will provide advertiser with
Lecanto, Hernando, and Floral City areas
no less than 30-day notice of any contract-advertising rate
Open Rate
$16.52 Approximately
changes. Advertiser reserves the right to cancel this
13 Week Contract
$ 9.55
10,872
agreement on or before the effective date of any such rate
26 Week Contract
$ 7.53
Circulation
price change. Advertising used will be billed at earned rate if
52 Week Contract
$ 6.74
contract is broken by advertiser.
Pickup Rate From Chronicle
$ 6.70
Publication Day: Thursday
Deadline: Monday 5pm
Central Ridge Visitor
Reaches approximately 15,092 readers in the Central Ridge
communities of Pine Ridge, Beverly Hills, Citrus Springs,
Lecanto, and Black Diamond
Open Rate
$ 12.97
13 Week Contract
$ 7.53
Approximately
26 Week Contract
$ 6.91
6,562
52 Week Contract
$ 6.29
Circulation
Pickup Rate From Chronicle
$ 6.25
Publication Day: Saturday
Deadline: Wednesday 5pm
GREENBELT GAZETTE
The Greenbelt Gazette is a special publication intended to
furnish the residents of Sugarmill Woods with updated
community news including the social/recreational events that
affect the lifestyles of the community residents. Greenbelt
Gazette is direct mailed to 10,000 Sugarmill Woods readers.
Advertising Rates*
Full Page (6x10.25”)
Half Page (6x5”)
3x5”
2x5”
2x3”
Business Card (2x2”)
$715
$410
$285
$200
$115
$ 75
Approximately
4,272
Circulation
Publication Day: Third Thursday of each month
Guaranteed Positions**
Back Page
$1069
Page 2
$1000
Inside Back
$980
*Price includes Marketplace
**Includes process color
8S-16T-32F
12S-24T-48F
16S-32T-64F
20S-40T-80F
24S-48T-96F
28S-56T-112F
$62
$72
$81
$89
$99
$108
$64
$75
$83
$92
$102
$111
$69
$81
$89
$99
$109
$119
$73
$83
$91
$102
$112
$122
PREPRINT LINAGE ALLOWANCE
Advertisers signing a preprint contract for 24 or more inserts
per year may apply dollars toward the fulfillment of bulk
annual contracts. Lineage credit is determined by dividing
dollars spent by contracted ROP space rate.
ANNUAL PREPRINT CONTRACT DISCOUNTS
FREQUENCY DISCOUNT
6-23xs
3%
24-35 xs
6%
36-51 xs
9%
52-77 xs
13%
78-103 xs
17%
104-+xs
20%
*Additional pages add $1.00 per standard size page. There is a 10,000 minimum. Please
contract your sales representative for quantities needed for specific publication dates.
Preprints must be delivered 5 working days prior to day of insertion. Delivery hours:
Monday-Friday 8:00am - 5:00pm, or by special arrangement. All preprints must be
shipped on pallets, skids or in boxes, bundled in standard quantities and uniform turns.
Allow 2 percent spoilage for inserts not printed in-house.
PRINT-and-DELIVER PROGRAM
We offer full web and single sheet printing services. Rates
include design, layout, typesetting, printing and distribution.
Please allow a two-week lead time for production.
Contract Discounts
A 20% Discount will be given with a 12 month contract.
Color (All Zones):
Process: 10” ad or less $70, 11”-33” $85, 34”-50” $100, 50”+ $125
1 or 2 color: 10” ad or less $45, 11”-33” $60, 34”-50” $75, 50”+ $100
SINGLE SHEET INSERT CPM RATES
Single side, single color
$70.00
Single side, two colors
$84.00
Two sides, single color
$81.00
Two sides, two colors
$91.00
Printed on 60 pound paper in a choice of 10 colors, white,
light pink, light yellow, light blue, light green, gold, gray, ivory,
orange & red.
Minimum quantity 10,000. Prices include printing and
distribution. $4.00 additional per thousand for other colors.
B. The Classified Market
The classified marketplace is enormous. Nearly one out of
two adults has thought about making a purchase or otherwise
being active in one of the key, classified advertising categories
FRONT PAGE STICKY NOTE ADVERTISING
including auto, real estate, merchandise, recruitment or
Using Sticky Notes is an exclusive front page position for your
merchandise in the past year.
advertising message. Sticky Notes are offered 6 days a week
C. National Rates
(Not available for Monday publication). Call for holiday rates.
The following rates apply to accredited advertising agencies.
Pricing includes printing & application.
Credit will be granted to agencies with the proper
Weekday:
$1,500
documentation of the liability for payment. A 15 percent
Sunday:
$2,000
commission is available to qualifying agencies. No other rates
are commissionable.
6. GROUP COMBINATION RATES
The Citrus County Chronicle and our other Citrus Publishing
NATIONAL
DAILY
SUNDAY
newspapers can provide your business with outstanding
Retail
$40.71
$48.19
coverage on Florida’s Nature Coast. Our family of products
includes a daily newspaper, weekly newspapers, shopper
PREPRINT RATES
products, and zoned community newspapers along with a
variety of niche publications including real estate and tourism
Rates indicated are dollars per thousand.
guides.
(Thanksgiving Day is full run distribution only.)
Full Run (30K+)
Daily Sun./Holiday
SINGLE SHEET - CPM
8.5 x 11 sheet $42 $46
STD-TAB-FLX - CPM
2S-4T-8F
$48 $50
4S-8T-16F
$53 $56
6S-12T-24F
$58 $60
Part-Run (-30K)
Daily Sun./Holiday
$49
$51
$57
$61
$65
$59
$63
$68
We offer local businesses discounted combination pick up
rates for when you purchase more than one of our
newspapers. The cost for pick-up ads is reduced after the
initial Citrus County Chronicle purchase at the regular prices.
Combo discounted ads must run within 6 days of the original
advertising placement to receive the discount. No copy or size
changes are allowed for the combination buy. Please ask your
salesperson for details of the combo buy to help maximize
your advertising investment.
Weekly newspapers: Chiefland Citizen/Tri-County Bulletin
$8.75, Williston Pioneer Sun News $5.00, Cedar Key Beacon
$3.30, Riverland News/Riverland Shopper $8.00, Sumter
County Times $8.00, South Marion Citizen $8.00, West
Marion Messenger $5.00, The Gadsden County Times $6.00,
The Wakulla News $6.00
Zoned Editions: Crystal River Current $7.53, Homosassa
Beacon $7.53, Central Ridge Visitor $7.53 and Inverness
Pioneer $9.55
Daily Newspapers: Citrus County Chronicle, Retail Daily
$26.00, Retail Sunday $29.00, Classified Display Daily
$15.11, Classified Display Sunday $17.80.
7. Color Rates
Process: 2”-33” $135, 34”-65” $185, 66”-95” $265, 96”-129” $350
1 or 2 color: 2”-33” $95, 34”-65” $140, 66”-95” $175, 96”-129” $195
Use color to grab the attention of readers. Color will increase
the effectiveness of your advertisement by 43 percent.
(Source: NAA Do It In Color!).
C. ADVERTISING
1. All property rights, including any copyright interests in
advertisements produced by the newspaper shall be the sole
property of the newspaper. No such advertisement or any part
thereof may be reproduced without the prior written consent of the
newspaper.
2. Advertising will be published on the dates requested. If for some
reason advertising cannot be placed as requested, the publisher will
not be held liable for damages to the advertiser.
3. The advertiser assumes full and complete responsibility for
advertising content that is printed and published. The advertiser shall
indemnify and save the newspaper harmless against any demands,
claims or liabilities arising from the printing of an advertisement.
4. The publisher reserves the right to accept, classify, cancel, edit, or
reject any advertising copy submitted, and to place the words “PAID
ADVERTISEMENT’ on any advertisement.
8. STANDARD AD UNITS - All Sizes Accepted
5. The newspaper assumes no financial responsibility for errors in
advertisements of preprint inserts.
9. SPLIT RUN - Does Not Apply
D. BROKERED ADVERTISING
The newspaper will not accept brokered advertising.
10. SPECIAL SERVICES - Does Not Apply
11. SPECIAL PAGES, FEATURES
SUNDAY
Local, National, Commentary, Sports, Business, Real Estate, USA
Today, Stocks, Comics, Community, TV.
MONDAY
Local, National, Community, Sports.
TUESDAY
Local, National, Sports, Stocks, Health & Lifestyles, Wheels.
WEDNESDAY
Local, National, Sports, Stocks, Education, Community,
Crystal River Current.
THURSDAY
Local, National, Sports, Food, Stocks,
Inverness Pioneer.
FRIDAY
Local, National, Sports, Stocks, Entertainment,
Homosassa Beacon.
SATURDAY
Local, National, Sports, Religion, Central Ridge Visitor.
12. ROP DEPTH REQUIREMENTS
Ads over 18 inches in height will be billed at 21.5 inches. The gutter
on a double-truck is billed as a full column.
13. CONTRACT, COPY REGULATIONS
A. PROOF CORRECTIONS
Advertisers will be furnished advertising proofs upon request when
advertising copy is submitted according to proof deadline.
Communication of proof correction instructions are the responsibility
of the advertiser. The newspaper assumes no liability for corrections
not made by advertiser on the proof. Proof corrections should be
limited to minor corrections or deletions in copy originally submitted
by advertiser. Excessive proof corrections, including alterations of
original layout will be subject to additional charges.
B. ADJUSTMENTS AND REBATES
Adjustments for errors will be made in the form of additional
advertising space and will be in no greater amount than the space
occupied by the error. Notice of errors must be given in time for
correction before additional insertions are made. The newspaper will
not be responsible for more than one incorrect insertion on an ad.
Claims for error adjustment must be made within seven days of
publication.
E. POLITICAL AND GOING-OUT-OF BUSINESS ADVERTISING
All political and going-out-of-business advertisements are accepted
on a paid in advance basis only. These advertisements must meet all
the laws, regulations and guidelines of national, state and local
government.
14. CLOSING TIMES/DEADLINES
Citrus County Chronicle
EDITION
PROOF DEADLINE
FINAL DEADLINE
Monday
5pm Wednesday
5pm Thursday
Tuesday
5pm Thursday
5pm Friday
Wednesday
5pm Friday
5pm Monday
Thursday
5pm Monday
5pm Tuesday
Friday
5pm Tuesday
5pm Wednesday
Saturday
5pm Wednesday
5pm Thursday
Sunday
5pm Wednesday
5pm Thursday
Viewfinder (TV Magazine)
EDITION
DEADLINE
Sunday
5pm Monday, 2 weeks prior to publication.
15. MECHANICAL MEASUREMENTS/APPLICATIONS
A. SUPPORTED GRAPHIC APPLICATIONS
Acrobat 5.0, Quark 6.0, Creator 7.0, Photoshop CS2, Illustrator 10
When possible, send files in PDF format with all fonts embedded
INCLUDE SUPPORT FILES
Graphics saved TIF, EPS, JPG - Grayscale/CMYK.
METHODS OF DELIVERY AVAILABLE
AP AdSend, E-Mail & FTP - Call for correct addresses.
Documents will be published as submitted.
B. MEASUREMENTS
ROP
CLASSIFIED
1 column
1.639”
1.055”
2 columns
3.389 “
2.222”
3 columns
5.139”
3.388”
4 columns
6.889”
4.555”
5 columns
8.639”
5.722”
6 columns
10.389”
6.889”
7 columns
8.055”
8 columns
9.222”
9 columns
10.389”
16. Special Classification Rates
Discount rates are available for Shopping Center
Associations, Chambers of Commerce, Churches and other
non-profit organizations.
A. Automotive Rates
ALL RATES INCLUDE PROCESS COLOR
4 -7 pages month
$ 1,100
8 -11 pages month
$ 855
12 - 15 pages month
$ 785
16- 19 pages month
$ 710
1st Run Full Rate
2nd Run
3rd or More
20% Discount
35% Discount
B. CLASSIFIED DISPLAY EMPLOYMENT ADVERTISING
Local Classified Employment Lineage Contract Rates.
B. Non Profit Rates
DAILY
SUNDAY
CONTRACT
DAILY
SUNDAY
Church Rate
$14.56
$16.90
Open Rate
$26.43
$30.94
Non Profit/Shopping Center
$14.56
$16.90
250”
$23.81
$26.64
400”
$21.15
$23.68
C. Furniture Rates
850”
$20.07
$22.48
Chronicle/Full Page
$1,599 includes Market Place 1,200”
$18.98
$21.31
Chronicle/PCI
$17.00
1,600”
$17.98
$20.10
2,400”
$17.43
$19.50
3,500”
$16.90
$18.96
D. Political Rates
5,000”
$15.86
$17.74
The following rates apply to all Political advertising. Political
8,500”
$15.06
$16.86
ads are accepted on a paid in advance basis only. These
12,500”
$14.28
$15.96
advertisements must meet all the laws, regulations and
16,500”
$13.47
$15.10
guidelines of national, state and local government. Rate
22,500”
$12.68
$14.54
packages also exist that include an online component.
33,000”
$11.64
$13.02
DAILY
SUNDAY
$26.00
$29.00
C. National Rates
The following rates apply to accredited advertising agencies.
E. REAL ESTATE ADVERTISING
Credit will be granted to agencies with the proper
Licensed Brokers & Associates Only
documentation of the liability for payment. A 15 percent
12 Month Contract & Non-Contract Rate
commission is available to qualifying agencies. No other rates
CONTRACT - Classified Display Rates
are commissionable.
Open
$ 26.43
NATIONAL
DAILY
SUNDAY
13 Weeks
$ 9.50
Classified
$31.09
$36.40
26 Weeks
$ 8.98
52 Weeks
$ 8.70
D. Legal Rates
17. LEGAL/CLASSIFIED DISPLAY ADVERTISING RATES
Local Classified Contract Rates.
A. CLASSIFIED DISPLAY
Local Classified Display Lineage Contract Rates.
CONTRACT
DAILY
SUNDAY
Open Rate
$24.30
$28.74
250”
$20.37
$23.12
400”
$18.10
$20.84
850”
$17.19
$19.54
1,200”
$16.29
$18.49
1,600”
$15.37
$17.45
2,400”
$14.80
$16.95
3,500”
$14.47
$16.44
5,000”
$13.59
$15.42
8,500”
$12.89
$14.64
12,500”
$12.21
$13.87
16,500”
$ 11.54
$13.15
22,500”
$ 10.88
$12.61
33,000”
$ 9.95
$11.32
Repeat Bonus Rate
Earn substantial discounts when you run your ad a second,
third or more times during the week. Original ad must run at
full price and repeat ads must run within the following six
days. Discount does not apply to special rated products. No
discount available for Sunday.
Frequency Discount Rates
13 week contracts allow you to earn substantial discounts by
running consecutive weekly advertising. Increased
advertisement size each week earns additional rate
incentives. Repeat bonus discounts also apply.
DAILY
SUNDAY
13 Week Contract
$18.00
$21.84
Call for details of our legal advertising rates.
18. SUNDAY COMICS
Front Page 6 col. x 7”
Back Page 6 col. x 9.5”
$330 Includes process color
$440 Includes process color
19. TV MAGAZINE
We offer a variety of advertising opportunities in our weekly
television section.
20. CIRCULATION/READERSHIP
The Citrus County Chronicle is one of the fastest growing
newspapers in the state of Florida
SOURCE: *Audit Bureau of Circulation Report period ending
December 31, 2009. **Readership figures based on 2.3 readership
CIRCULATION*
Daily (Mon.-Sat.)
28,025
Sunday
32,220
READERSHIP**
68,457
74,106
ELECTRONIC MEDIA
www.chronicleonline.com
The Citrus County Chronicle’s Website
www.chronicleonline.com offer a host of targeted advertising
opportunities. We offer display, video, text, rich media and
search advertising opportunities.
We deliver more than 480,000 page views and 65,000 unique
visitors each month, more than any other local website.
Please refer to the Online Advertising Supplemental Rate
Card for additional demographic and rate information.