November

Transcription

November

The Hair Smoothing Controversy
By Doug Schoon
I’m a scientist and chemist that has been
researching and writing about salon product
safety for over 20 years and have studied the
use of Formalin in cosmetics and personal
care products. I’ve been researching Formalin
containing hair smoothing products for almost
two years and am considered a leading expert
on this subject. In light of all of the misinformation, worry and confusion, I believe it is
important to provide information that might
help to clarify the situation.
In general, “hair/keratin smoothing products” use Formalin as the functional ingredient.
Formalin treatments provide superior results
and services that last up to three to four months.
Formaldehyde is a GAS, not a liquid.
Formalin is a generic name for a substance
that contains 59% Methylene Glycol and
0.0466% Formaldehyde.
A change accepted in late 2008 by the
International Nomenclature of Cosmetics
Dictionary (INCI), 2010 edition, now recognizes Formalin by its correct name, Methylene
Glycol, making this the name manufacturers
will be using to label cosmetic products containing Formalin.
Products containing 5% Formalin (or less)
contain less than 0.0025% Formaldehyde. The
reason Oregon OSHA* (and others) quote a
much higher percentages is: The test methods
they use actually measure both Methylene
Glycol and Formaldehyde together as though
they were one chemical, and do not report
them separately, or use their proper chemical
names. A “10% Formaldehyde” report from
Oregon OSHA would be scientifically correct
if it reported 9.96% Methylene Glycol and
0.04% Formaldehyde instead.
When Formalin containing hair smoothing
products are heated, they can release low levels
of Formaldehyde gas. The limited salon studies I have performed over the last 18 months
have indicated that inhalation exposure levels
are within the Federal OSHA safe limits. Even
so, sensitive individuals may experience acute
(short term) symptoms such as irritated eyes
or skin, headaches, difficulty breathing, sore
throat and/or nausea, even at levels considered
safe by Federal OSHA guidelines.
Safe and proper use largely depend on the
salon ventilation, as well as, cosmetologists’
product control and application procedures.
Cosmetologists sometimes apply far too much
product to the hair, which unnecessarily
increases inhalation exposure, while wasting
product and money.
The safety of these types of products and
services is currently being examined by the
FDA and OSHA. They will look at the results
obtained by monitoring cosmetologists’ and
clients’ exposure to Formaldehyde gas in salon
air. This type of testing is proper and accurate
and will address the real issue: What are the
levels of exposure for clients, cosmetologists,
and other salon workers? This information
is needed before any final conclusions can be
reached.
Yes, there is a safe level for exposure to
Formaldehyde and this substance is NOT
automatically harmful at any concentration. Both Methylene Glycol and Formaldehyde are natural, organic substances normally
found in trace amounts in many foods, e.g.
pears, apples, tomatoes, radishes, cabbage,
carrots, green onions, meat, fish and shellfish.
They are also naturally found in human blood
and breath and both can be found naturally in
organically grown foods and traces of Formaldehyde exist even in the purest mountain air.
In general, one or two, or even a million
molecules aren’t likely to cause harm, since
the potential for harm is caused by prolonged
and/or repeated overexposure to unsafe levels;
usually over an extended period of time. Less
frequent exposures are less likely to result in
harm or injury. Controlling the amount of
exposure, e.g. proper ventilation, lowers exposure, lessens the risks and improves safety.
My (limited) experience with testing the
air in salons over the last 18 months leads
me to believe that a well-ventilated salon,
performing two or three hair smoothing
treatments per day will not exceed the Federal
OSHA safe levels for Formaldehyde gas.
Cosmetologist and client safety can further
be improved by using proper ventilation. The
most useful type is called “chemical source
capture” or “local” ventilation, meaning
these devices pull much of the vapors into an
overhanging hood, down a flexible tube, and
through at least a 3 inch bed of activated charcoal to absorb a sizeable amount of Formaldehyde and lower exposure.
Even salons that do not perform these
types of hair smoothing treatments should still
always use proper ventilation. Other services
also create vapors, mists and dusts which must
be controlled.
Cosmetologists should always wear impervious gloves, e.g. nitrile gloves, to help avoid
the potential for adverse skin reactions from
accidental skin contact to Formalin containing products. Safety eye protection equipment
should be worn to prevent accidental eye
exposure. Read and understand ALL warnings
provided by the manufacturer, including the
Material Safety Data Sheet (MSDS) and call to
ask the company questions.
Internationally known Scientist/Chemist Doug Schoon, provides scientific
assistance to many cosmetic/personal care/beauty companies, as well as
work with governments, associations and advocacy groups on cosmetic/
personal care related matters. To read his full report on the hair smoothing
controversy visit www.schoonscientific.com/in-the-news-articles.html.
*To read the Oregon OSHA news release referred to in this article visit
www.orosha.org/admin/newsrelease/2010/nr2010_25.pdf
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OHIO STYLIST & SALON | NOVEMBER 2010 | 3
In this issue... The Brazilian Blow “Up”
In My
6 The Mane Objective
If your dream is to own a salon
then do everything in your power
to make that dream a reality.
Building a new salon can be a
life-altering experience and an
amazing journey. Remember
that success is a journey and not
a destination. Create your vision
and make it a reality!
Nail Extension
7 The
Nail girl? Every time Jaime
Schrabeck hears that term, she
is tempted to ask, “How do you
refer to your dentist? What about
your gynecologist?” These are her
recommendations for polishing
your image and becoming a
professional.
8 Esthetic Endeavors
Estheticians have a tendency to
remake themselves several times
during their career. The choices
are there, we just have to make
them. But, how do we know if it is
the right choice for us?
The Hair Smoothing Controversy . . 3
The Brazilian Blow “Up” . . . . . . . . . 4
The Mane Objective . . . . . . . . . . . 6
The Nail Extension . . . . . . . . . . . . 7
Esthetic Endeavors . . . . . . . . . . . 8
Not Just Your Day Job . . . . . . . . . 10
Blue Highways . . . . . . . . . . . . . .12
Retail Matters . . . . . . . . . . . . . . 12
Better Business . . . . . . . . . . . . . 13
Ohio Cosmetology News . . . . . . . 14
Off the Top . . . . . . . . . . . . . . . . 15
Classifieds . . . . . . . . . . . . . . 16-17
Calendar . . . . . . . . . . . . . . . . . .18
What’s New in the Market . . . . . . .19
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Opinion
Editorial note: The Stylist takes no responsibility
for the opinions expressed in this article.
by Cindy Van Steelandt
Have you seen the headlines?
Recent news in the beauty industry has
caused widespread concern about a very
lucrative and widely used professional salon
treatment. Of course I am talking about
keratin smoothing treatments.
Oregon’s Center for Research on Occupational and Environmental Toxicology,
in conjunction with OSHA, has issued two
public alerts describing its findings on the
possible negative health impacts of Brazilian
Blowout after their tests found high levels of
formaldehyde in submitted products.
The European Union Consumer Alert
System cited four keratin smoothing treatments in August, 2010, for containing 1.7 to
2% formaldehyde. These products do not
comply with the allowable limit of 0.2% in
the European Union, and have been either
ordered removed, or voluntarily removed
from the European market.
Now, Health Canada has issued a recall
of Brazilian Blowout, which it found to have
12% formaldehyde, as well as an advisory
regarding consumer and stylist complaints
of “burning eyes, nose, and throat, breathing
difficulties, and one report of hair loss associated with use of the product.” As reported
by consumeraffairs.com, a class-action
lawsuit is also pending in this matter.
As this information is easily available
on major news media outlets, including
ABC’s ‘Good Morning America’, local news
programs and the internet, the public is
understandably interested and concerned.
Many clients will likely still want to have
these treatments done to their hair, as they
enjoy the results.
Here’s the problem, as I see it: While the
client is treated three or four times per year,
thereby minimizing their exposure, the stylist is exposed every single time the treatment
is performed in their salon. Without physical
separation of the workspace, such as a separate room with separate ventilation and a
closed door, all other people in the salon are
exposed as well. This may include clients,
children, and other salon personnel. The
frightening part is that no one gave consent,
because we weren’t told of the danger.
The Cosmetic Industry Review recommends NO formaldehyde be present in
products intended for this type of use, and
the 2005 California Safe Cosmetic Act,
OSHA, and FDA also have strict regulations
regarding the use of and reporting of this
4 | NOVEMBER 2010 | OHIO STYLIST & SALON
ingredient. Dr. Ali Sayed, a master chemist who specializes in hair care is quoted in
WWD as saying, “Any credible company
will shy away from using formaldehyde as a
straightening technique, because sooner or
later the FDA will shut them down.”
While Brazilian Blowout continues to
maintain that their product does not contain
harmful levels of formaldehyde, and have
quotes from leading chemists asserting
erroneous testing and misnaming of the
ingredients in question, the laboratories here
and abroad continue to report otherwise.
It may come down to a ban, or at the very
least, stricter regulations in the workplace.
Regardless, the stylist must think hard about
personal exposure to suspected cancercausing substances and its effects on their
community.
It amazes me that these types of products
are made and sold here in the US by companies who have apparently disregarded the
rules as laid out by governing and advising
bodies. Why only now, after Oregon OSHA
began alerting the public to their findings,
are we hearing that formalin or methylene
glycol is actually in the product, and that
formaldehyde gas is released only when
performing the treatment?
I, for one, saw the phrase “formaldehyde
free”, and assumed that the product contained no formaldehyde, formalin, methylene glycol, formol, methyl aldehyde or
anything else that goes under its name. I feel
misled. I’m disturbed that these products
have been sold to my friends in the styling
community apparently without full disclosure. Without their knowledge or consent,
stylists have been exposing thousands of
people to potential carcinogens. Truly, what
is the price of beauty? I believe that it is too
high in this instance.
Good quality science-based information
for the consumer and for the salon professional is available from multiple sources:
• (Cosmetic Industry Review) http://www.cir-safety.org
• (Oregon OSHA) http://www.orosha.org/admin/
newsrelease/2010/nr2010_25.pdf
• (Health Canada) www.hc-sc.gc.ca/ahc-asc/media/
advisories-avis/_2010/2010_167-eng.php
• (US FDA) www.fda.gov/Cosmetics/Productand
IngredientSafety/ProductInformation/ucm228898.htm
• (European Union Consumer Alert System) ec.europa.
eu/consumers/dyna/rapex/create_rapex_search.cfm,
(search for “formaldehyde” in 2010)
Continue to ask questions, stay informed,
and stay curious. Your life and profession may
depend upon it.
Cindy Van Steelandt is Director of Marketing for Zerran International, Inc. in
Los Angeles, California.
Ohio Stylist & Salon
Volume 11, Number 11, Issue 131
November 15 - December 15, 2010
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
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Classified Sales
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Contributing Writers:
Judy Culp, Jerry Tyler, Charlene Abretske,
Neil Ducoff, Jaime Schrabeck, Marco Pelusi,
Steve Sleeper, Cindy Van Steelandt, Doug Schoon
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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ent set of problems than you dealt with as
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The Mane Objective
managing your clients, chances are good that
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you can transform those skills into salon
ownership. So, if you think you want to
run a salon, start carefully working on your
 Are you thinking about becoming a sarelationships with your clients and with
lon owner? I personally believe in aiming to
everyone else in your life. In summary, salon
fulfill your dreams no matter how difficult
ownership is all about relationships and the
it may be.
ability to manage people.
If your dream is to own a salon then
You can create whatever you want with
do everything in your power to make that
your salon. It can be your showplace. You
dream a reality. Becoming a salon owner,
have to have a clear vision of what it is you
especially for the long term, definitely
want for your salon’s image. This is the fun
separates “the men from the boys,” or “the
part. Do you want an upscale, expensive
women from the girls.”
salon that caters to the rich? Are you lookCreating and maintaining a successful
ing for a high-volume salon with reasonable
salon over a long period requires significant
pricing? You should think about these issues
effort, stamina,
before scouting out
persistence and
a location. Once you
resilience. This
Creating and maintaining a
have decided on a
process has been
successful salon over a long period vision, then you can
the most challengcall a realtor to begin
ing and characterlooking for property.
requires
significant
effort,
stamina,
building experiOnce you’ve
ence of my entire
persistence and resilience.
found your location,
life. I have spent
have fun with the détime with the most
cor. What do you want it to look like? Every
difficult of clients, been on-stage teaching
single selection you make for your salon will
thousands of people and experienced periods
inevitably become a reflection of you. Whatof tremendous personal growth. However, no
ever your vision is, you can create it with
other experience has taught me more than the
hard work, consistency and perseverance.
process of developing a successful salon.
The longer I am in this business, the
Salon ownership still challenges me each
more I see that salon owners who persevere
day. The current state of the economy has
are the ones who succeed. No one became
forced salon owners like me to find new ways
a success overnight, no matter how it may
to address old problems. The salons that are
appear to someone else and the best place
succeeding today truly have what it takes to
to start is with your own client base. As a
run a business. Just a few years back, during
hairdresser, you probably have a strong base
a stronger economy, things came much easier
of clients who have been coming to you for
to all of us. Back then, business was practimany years. This client income can help
cally handed to us. Today, salon owners have
carry your rent on your new business space
to work much harder to keep it going.
as you begin to attract a staff of hairdressIf you are serious about moving into salon
ers. Then, after you have opened, it will be
ownership, begin by exploring your managenecessary to create new income streams for
ment skills and abilities. Do you really have
yourself as well as your staff. Your clients are
what it takes to deal with people? When you
a great start, but you will also need to hire
own a salon, several people will rely on you
competent staff and decide what products
to make things happen and to help support
and services you will offer.
their livelihood. Your staff will be looking to
Building a new salon can be a life-altering
you to provide them each with a good home
experience and an amazing journey. Reor at least a solid, professional home. DoWe
youInsure:
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have good people skills? Have you ever hadTanning
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confront someone honestly about something
Hair with
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From Nail Girl (or Guy) to Nail Professional
The Nail Extension
Jaime Schrabeck
After years of hearing consumers casually
refer to either me or another manicurist as
“my nail girl,” I have heard enough.
That kind of job description ranks somewhere between “pool boy” and “cleaning lady.”
Nail girl? Every time I hear that term, I am
so tempted to ask, “How do you refer to your
dentist? What about your gynecologist?” You
get my point.
It is a given that being a manicurist usually
does not engender much respect. Perhaps this
explains the imbalance of power that many
manicurists experience in their client relationships. Rather than being treated as a respected
nail professional, a skilled individual who has
been paid accordingly to provide a service,
many manicurists tolerate being treated as
subservient nail girls (or guys).
While assuming the role of obsequious manicurist may seem harmless, or even
necessary to build a clientele, this attitude of
inferiority can have unintended consequences
for your business. Ultimately, it will give your
clients the sense that they can tell you what to
do and how to do it. This trivializes your work,
minimizes your education and undermines
your professionalism.
As you might imagine, I do not play this
role in my salon, and would not recommend
you do it either. I feel so strongly about the
lack of respect that I developed a class titled,
“I’m Not Your Nail Girl!” The class focuses
on the biggest mistakes manicurists make:
Being Incompetent: Realizing that we
all start somewhere, it is the progress you
make, particularly after being licensed, that
sets you apart. Developing your skills and
knowledge not only improves the quality and efficiency of your work, it gives you
the confidence to charge more and be more
selective about your clients. However, if you
do not have the aptitude and inclination to
do professional-quality work, find yourself
something else to do.
Refusing to Learn: This is even more
inexcusable than being ignorant, enough said.
Failing to Follow Through: Know
your limitations and do not make promises
you cannot keep, like guaranteeing how
long polish will last, or that artificial nails
will not break. You do not control how your
clients treat their nails. In addition, do not
overextend yourself; for example, attempting to complete within an hour a service that
normally takes 90 minutes is sure to frustrate
/ disappoint someone.
Lacking Discretion: The beauty business is based on relationships: with clients,
colleagues, other businesses, manufacturers, etc. As tempted as we are to connect to
others, resist the temptation to share all. The
best advice I could give would be to compartmentalize the interactions you have to protect
yourself from sharing, whether intentionally
or not, information that you should not.
Being Cheap: Are you using your
thumbnail instead of a metal cuticle pusher?
Toilet paper instead of nail wipes? Reusing files
when you know better? Clients will realize
quickly how invested you are in your business.
A transition is the process of changing
from one condition to another. What is the
most significant transition a manicurist can
make? From being considered just a nail girl/
guy to being respected as a nail professional.
These are my recommendations for polishing your image and becoming a professional:
1. Enjoy your work. Doing nails is hard
work; it can be both physically demanding
and emotionally draining. We cannot afford to
have a bad day technically, or be in a bad way
emotionally. Our clients expect and deserve to
have their services provided competently with
enthusiasm. Your passion for doing nails will
help you overcome challenging nail problems
and manage the most difficult clients.
2. Be efficient. From scheduling appointments, to providing services, to ordering prod-
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ucts, to paying your bills, every activity related
to your business should be accomplished as
efficiently as possible. Do not waste your time,
money or efforts without asking yourself if
you are making the most of your resources.
3. Do the right thing. Knowing what
you should do, and actually following through
and doing it will earn you respect. Follow all
applicable laws, understand product chemistry,
provide safe services every time, claim all your
income, pay your taxes, respect the privacy of
others, support your coworkers, clean up after
yourself, etc.
4. Value yourself and your clients.
Whether you are a new licensee or a seasoned
veteran, you control how others perceive you.
Present yourself as a professional committed
to a lasting career, rather than a temporary job,
and discover that clients will be more willing
to commit to you. Long-term client relationships, based on mutual appreciation and
respect, should form the foundation of your
business.
5. Share your knowledge. Educating
clients demonstrates that you care about their
health. Educating other manicurists demonstrates that you care about the health of our industry. Nail professionals would benefit from
more collegiality; it is in our best interests to
encourage each other to be the best professionals we can be.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in
Carmel, California. She can be reached at info@precisionnails.com.
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Cosmetology
Esthetics
Manicuring
Judith Culp
Estheticians have a tendency to remake
themselves several times during their career.
I have been an employee, employer, independent contractor, manufacturer’s representative, educator, writer, instructor and more.
Some changes are made from choice, some
of necessity, but, as the old saying goes, “when
one door closes, another opens.”
The choices are there, we just have to
make them. But, how do we know if it is the
right choice for us?
When asked for help with this article
from those working in the field the response
was many stories of transitions. Some were
from school to first job, intermediate jobs or
dream jobs, some involved changes in dreams
and finding the right fit for them. There was
excitement, frustration and determination in
these stories.
Getting Started in Esthetics
Everyone had different thoughts regarding
getting started in that first job. Jeani Wright
of Portland, OR shared, “When I got out
of school, I rented an office space thinking
I could build my business that way. Not so
smart!” She discovered that the traffic just
was not there and it was time consuming and
expensive to reprogram people’s habits.
It is far easier to locate where people expect
to find you as Jeani went on to share, “If I were
just getting out of school, I would probably
work in a salon, either on commission or an
hourly wage... build the business and then
lease. Also, if you move to different salons,
make sure you stay in the same area. Don’t
move that far away.” This is sound advice, as
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people generally do not travel long distances
(miles or time) to see a special technician.
There are exceptions to this, but for the most
part, it is best to locate yourself where your
desired client base is.
Other important getting started tips
included doing a self-evaluation. What sort
of working situation will really be the best
for you, being an employee or independent
contractor? If you need total control of your
hours, working as an independent contractor may be the right direction for you. If you
do not want to worry about the overhead,
purchasing, inventory, marketing or other
business management aspects, then you may
want to focus on being hired as an employee.
If you want to be hired as an employee,
you need to impress your potential employer.
A former graduate, Ashley Summers shared
this, “It is most important to emphasize the
fact that you do have experience. Depending
on where you elected to gain your education,
most esthetic graduates have been ‘working’
on clients throughout the duration. Do not
hesitate to offer to demonstrate your skills and
come prepared to do so. Who wants to say no
to a fabulous free facial? Having confidence in
yourself is the key to success.”
When you do find that initial position,
make sure you are evaluating it in the proper
perspective. Are you making this employment
decision based on sound business acumen or
on something else? One esthetician shared
this thought, “Don’t always go with your gut
feeling of trust, go with your business instinct
and always get every detail of your business
agreement in writing.”
It is great to be friends with the facility
owners, but the dynamics change when you
enter into a business relationship. In a business
relationship, everyone has good intentions.
However, intentions and business smarts do
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not always mesh. If you have every aspect of
the relationship in writing, you protect the
friendship or previously existing relationship,
and both parties are equally protected in regards to finances, operations and expectations.
You can have a fabulous personal relationship
with someone but have entirely different
approaches to business expectations. These
differences can turn into a Grand Canyon of
discrepancies that can ruin the relationship.
Changes During your Career
At some point, we may realize things
have reached a dead end and then it is time
to change. Carmen Popa of Luminosity Acne
Skin Care shares, “Recognize when it is time
to move on. If you are in a career that you
absolutely love and have passion for but begin
to notice that your zest is diminishing, then it
could be time to re-evaluate your current situation and see if your environment is to blame.
From personal experience, my love of skincare
greatly reignited once I went into business for
myself and started treating skin my way.”
There are business considerations for entering into your own practice. The first would
be creating a sound business plan as Mary of
Mary Turner Skin Care and Day Spa of New
Castle, Pennsylvania told me. She stated, “I
found the most helpful thing when transitioning from being an employee to being a selfemployed esthetician was to have guidelines
and a plan. I planned out my purchases, what
I wanted to accomplish in a certain timeline,
what I was looking for in rental space, and
what I could afford.”
There is no substitute for a sound business
plan. This should include how you envision
your practice, what your niche market is, and
how you are going to reach them and get them
into your clinic. You also need to consider
how you will bring clients back, where you
are going to locate, which products you are
going to use, what equipment are you will be
using, and the list goes on. If this training was
not included in your esthetics program, enroll
in a class at your community college. There is
also help available through the Small Business
Administration.
Mary also shared, “I put these things on
paper so I wouldn’t obsess about it. In addition, I questioned other professionals, as well
as researched as much as I could about going
solo. This way, I could feel more confident
about my decisions.”
Take your time, gather your information
and implement according to a plan, not on a
whim or as an emotional response. Whether it
is buying that “fabulous” product, equipment
or concept, make sure you are following sound
business practices.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 20 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.
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A 30-year veteran of the salon industry, Don
Bewley is one of the few owners of a salon professional product manufacturer that is still a hairdresser
today. He founded Eufora Intl. with his wife, Beth,
just over a decade ago but his career began in New
York City where he trained with the industry’s best
and became a talented stylist. He went on to own
multiple profitable salons in the Cleveland area and
was recognized for owning one of the top five retailing salons in North America.
So, how did Don Bewley turn his early job as
a stylist into his lifelong career? He shares with you
his tips for becoming a career stylist and taking the
plunge from stylist to salon owner...
Becoming a Career Stylist
I wanted to be an architect. That was my
career path. After attending college for two
years, I decided to take a break. Shortly after
this, I realized that the beauty profession
was the direction I wanted to take. Both my
mother and sister were in the business, and
I am sure this is what influenced me to get
involved with the industry.
Starting out as a stylist over 30 years ago,
I would not be where I am today if I did not
make the conscious decision to turn this
into my lifelong career. The hair industry is
something I love and have decided to put my
heart and soul into. In every profession, you
will find those that approach it as “just a job”
and those that embrace it as a career. Career
centered people are often the most successful
because they go the extra mile, take the time
to educate themselves and strive to be the
best. This does not just apply to hairstylists.
Even attorneys and medical professionals can
view their work as just a job.
From the beginning, I realized that if I
wanted to make this a successful career, I
would have to educate myself. Yes, I went
through beauty school, but continuing education is just as important. If you do not invest
in your job everyday, it will never become a
career. I prided myself on keeping up with
the latest hair cutting techniques, the trendiest styles and the best products. By investing
in my education, I was able to take my everyday job and turn it into a successful business.
Eventually, I opened my first salon, which
turned into five, which turned into creating
my salon professional hair care lines, Eufora
and Eufora Hero for Men.
I believe turning your job into your career
is all about attitude. As in any profession,
you get out of it what you put into it. If you
decide to make this your career, you too will
get out of it, what you put in, so invest in
yourself and you will be a success.
From Stylist to Salon Owner
After years as a stylist on the East Coast,
I decided to take the plunge to salon owner,
probably for the same reason as most. I
believed that I had become a successful stylist
and thought I could do a better job of running a salon than most. However, I quickly
learned that I needed to educate myself on
the many areas of running a business if I was
going to be successful. Those early months
provided me with a great lesson; this was not
going to be as easy as it looked.
There is much preparation that goes into
becoming a salon owner that many tend to
neglect. During my travels to salons across
North America, I meet so many people
who go from stylist to salon owner without
taking the time to understand all aspects of
running a business. Any stylist that wants
to take the plunge needs to write a business
plan, research the market and secure proper
financing.
Do not underestimate the fact that you
will be running a business and it requires
skills and knowledge in many areas other
than providing great service and hair. You will
also need to understand marketing, accounting, taxes, finance and human resource laws,
with which most stylists are unfamiliar.
Along with becoming an owner, comes
the realization that it is not just about you
anymore. It is no longer just about cutting
great hair and building clientèle. As an owner,
you have a great responsibility to the team.
You must think about everything that makes
a salon successful. The way you run this
business will not only affect you, but will
affect every person you hire. You will find
that if you are not financed properly from the
beginning, you will be working harder and
longer behind the chair in addition to running the business. If you have a love for hair,
you may find that you spend more time doing
things that you do not love as much.
Although it may all seem very overwhelming at first, owning a successful salon can give
you a great sense of satisfaction and pride. If
you believe that owning a salon is the right
next step for you, ask yourself this question:
Could you open and start a bakery? An auto
body shop? A restaurant? To be successful,
you have to love “running” the business and
not just wearing the title of “salon owner.”
Although your love for hair is the reason you
are initially opening the salon, you have to love
everything else that comes with it.
To this day, I am happy I decided to follow
my dreams and open my first salon, but it did
not come without many hard lessons learned.
Lessons that I gladly share with my fellow
stylists who want to become owners. Do not
rush into things, take your time, develop a
plan and make sure you have enough money
to do it right. I also recommend reading “The
E-Myth” by Michael Gerber. It is a great book
for entrepreneurs, and if after reading this
book you are still passionate about opening
your own salon, go for it and do not look back.
JKS_StylistonepageNov2010.pdf
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10:26:05 AM
Constant and Continual Transition Marketing Magic for the Holidays
Blue Highways
Jerry Tyler
The definition of transition is described
as a change or passage from one state to
another. It is also defined as the period of
time during which something or someone changed from one state to another. A
third definition is an event that results in a
transformation.
To achieve constant and continual
growth in our lives we must learn to exist
in a constant stage of transition. Critically
important to this process is being aware of
where we are, where we want to be, and
whether or not we are moving in a positive
direction.
To make the action of transition
worthwhile, there must be a desire for a
positive result or destination. We need to
have a clear knowledge of what we want to
achieve in the act of transitioning, and the
act must be deliberate. In order to make
the shift something we can take ownership
of, it must be proactive.
So, where are you? Are you where you
want and need to be? If you are a stylist
and desire greater fulfillment in your craft,
where do you envision yourself going and
what do you aspire to become? When you
arrive at your next level, what will that
create for you? Are you prepared to do the
work it takes to elevate yourself to that next
level?
It takes positive action on your part to
move your dreams forward and shape your
new reality. For this transformation to take
place, you must prepare for the realities
that true positive transition brings, not just
moving you onward but upward as well.
To become the stylist you are now, you
first had to transform into a student of
your desired scope of practice. You were
required to complete the transition successfully in order to graduate and pass your
state’s licensing exam. If your desire is to
transition from stylist to owner, you must
be willing to transform from being a stylist
into becoming an owner. You will have to
become a new you.
The challenge many of us face is that
we fear the consequences of change. Fear
immobilizes us, and fear of the unknown
prevents us from taking the steps needed
to make a successful transition to our
desired goal. Therefore, we stay in the
same place moving neither forward nor
upward towards our goal. In a constantly
evolving and progressing industry such as
ours, remaining in the same stage causes
us to fall behind. That means that the ability to positively transform and transition
ourselves is valuable and also a necessary
survival skill.
In order to grow and evolve, we need
to embrace the concept of constant and
continual transition. In doing so, we will
achieve the desired abundance we deserve
in all facets of our personal and professional lives.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal
Sassoon Academy and currently as Director of Education for Carlton Hair
salons. He is also a licensed cosmetology instructor and has served as
President of the California State Board of Barbering and Cosmetology.
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Retail Matters
Steve Sleeper
marketing material to hand out, this could
become something the entire community
looks forward to each year, as well as an annual success for your business.
You can smell it in the air -- the holiday
season is upon us.
For every salon and spa across the country,
that holiday cheer translates into full appointment books and plenty of new faces.
Customers you may not see often, along
with new clients, suddenly book appointments looking to spice up their look for their
many holiday dinners, cocktail parties and
perhaps chance meetings under the mistletoe.
For those savvy salon pros out there,
this cheerful season is a great opportunity to
entice spend-happy clients (both new and
old) to keep up their new look in the New
Year, and perhaps bring a friend or family
member along.
Start a Charitable Trend and Make a
Difference
Another way to reach out is to give back
to your community by participating in a local
food or toy drive: “Donate non-perishable
food items for XX Food Bank and receive
a $1 discount per item on any product or
service as our thanks.”
Another option would be, “Put a smile
on a child’s face. Bring in a brand new
wrapped toy and get 10 percent off services.”
Communicate your service idea with flyers
around town, e-mails or postcards to existing customers, and do not forget to send a
press release to local media to help get the
word out.
Spread the Cheer and Get the Word Out
There is nothing like a little marketing
to get the ball rolling. You may be offering a
discount on products with a service: “Happy
Holidays from XX Salon. Enjoy 20 percent
off all products with any service in November
and December.”
Perhaps you have a two-for-one special
to help bring in new customers: “Bring along
a friend and get 50 percent off pedicures for
both of you.” Communicate your special holiday offers with a seasonal-themed postcard
or e-mail and put that roster of client phone
numbers to use through text-messaging marketing. In addition, do not forget to post your
special promotions and events on your social
media tools and pages.
Think Ahead to January and February
The holiday cheer you are experiencing
now will not last forever. When things begin
to slow down, think about extending the
promotion that worked best or finding new
ones to celebrate the start of a new year. Perhaps utilize a “New Year, New You” theme,
such as, “Get a free manicure with any hair
service,” or a “Resolution for beautiful hair.
Get a free 8 oz. shampoo and conditioner set
with any color treatment.” Consider working with a local health club to swap marketing materials or offer a joint promotion and
market it together. For Valentine’s Day, try a
“His ‘n’ Hers” or “Sweetheart” special: “Buy
one service package for her, get his at 50
percent off.”
Keep Them Happy and Coming Back
Remember what your mother told you,
“It’s better to give than receive.” Why not
have both! If your budget allows for it,
consider giving new customers a small gift to
show them you appreciate their patronage.
Try to make it something they can use as
a gift for someone else -- like a gift card or a
product gift set specially designed with your
logo and packaging. This will not only make
that customer feel special, but will also act as
free advertising for your salon if they pass it on.
Get your Staff on Board
If you are a salon owner, consider doing
a special holiday contest or promotion to get
your staff excited about the possibilities the
holidays bring to the salon: “Bring in XX
clients through referrals and get a paid day
off.” Make sure you offer extra training on
how to sell products and gift cards to clients.
In addition, do not forget to add some type
of incentive for spreading the word at holiday
parties they will be attending this season.
Most importantly -- think creatively and
have fun! Let your passion for your craft
and your commitment to your customers
shine and create a glow that lasts throughout the year.
Make it a Community Affair
Reach out to the community and help
grow your customer roster. Talk with local
merchants to create partnerships that help
you both. Consider partnering with a local
fashion retailer to conduct a “Holiday Looks
Fashion and Hair Show.” The event could
take place at the retailer’s location, your salon,
or even your local shopping mall.
With advance planning and plenty of great
Steve Sleeper is the Executive Director of the Professional Beauty Association
(PBA), which is made up of salons and spas, distributors and manufacturers
dedicated to improving their individual businesses and the industry as a
whole. For information, visit www.probeauty.org or call 1-800-468-2274.
Keep Your Promise to Customers
Better Business
Neil Ducoff
These days, terms like brand promise,
exceeding customer expectations and the customer is
always right are so overused that their message
is barely audible above the daily activities at
your business.
Of course, you and the rest of your team
know how essential it is to deliver amazing
customer experiences all day, every day.
In fact, strategically placed at the core of
your business plan is a promise you’ve made
to your customer. That promise is something
special and unique that only your business
can deliver. That promise says your business
is committed to delivering an extreme value
with extraordinary consistency. It doesn’t
really matter what your price point is or what
segment of the market you cater to, it only
matters that you deliver on your promise to
the customer to be your best.
The question I pose to you is simple. Is
your business keeping its promise to your
customers? It’s a simple yes or no answer.
Most of the time, is not an acceptable answer
because it’s a compromise to your promise.
Actually, the reality at your business may be
that some people believe in and deliver on the
promise, but the rest of your team delivers
something less. That’s breaking your promise. That’s compromise.
Here are strategies to help you keep your
promise to the customer:
3 DAYS, 60 MILES TO END BREAST CANCER
• You Need to Commit First. If your
business has compromised on its promise, as
the leader you watched it happen. It will take a
major initiative and a lot of pushing to get your
entire team up to speed. You must be resolute.
• Define Your Promise. Define every
The Stylist Newspaper is teaming up with Doug Schoon’s Beauty and the
aspect of your promise. What does it look
like, feel like and sound like from a customer
Breast team to take an incredible journey to help end breast cancer forever.
perspective?
On November 19-21 in San Diego, we will walk 60 miles in the Susan G.
• Skill Certify EVERYONE: Build skill
certification training modules that address
Komen 3-Day for the CureTM and raise funds for breast cancer research and
phone skills, greetings, consultations, client
community-based breast health and education programs.
interaction, service closing procedures, client assistance procedures, problem solving,
closure and any other procedures used in your
business. Whatever the skill or process, certify
everyone on how to do it all perfectly.
• Across the Board Accountability. It
is imperative that leadership implements a nocompromise strategy in this area. If you break
Customize with your personal story here...
your promise to your customers, you’ve compromised your integrity as a reputable business.
All too often, customers are at the receiving end of indifference and apathy. Sadly, too
many customers expect inconsistent services
and broken promises. The best business manOne in eight women in the U.S. will be diagnosed with breast
agers invest the time and energy to master the
disciplines of customer service and respect.
cancer in her lifetime. That’s why we are walking in the 3-Day
By doing so, the no-compromise winners
for the Cure. Because everyone deserves a lifetime!
stand out like shining stars in a sea of mediocrity. Can you deliver on your promise?
WE ARE WALKING
Neil Ducoff, founder of Strategies and author of the upcoming book
“No-Compromise Leadership,” developed the team-based pay
concept more than 30 years ago and developed a company that trains and
coaches to ensure businesses implement the program successfully. For more
information, visit www.strategies.com.
Sunny Forecast for Tanning Salons
Is the rising awareness of skin cancer causing a positive shift in industry demand?
In addition to being a discretionary service in a troubled economy, growing concerns
about skin cancer and the rise of a health-conscious society are hindering the $2.7 billion
tanning salon industry.
Industry research firm IBISWorld expects the tanning business will decline by 5.1 percent this year. But the shift in consumers moving from tanning beds to tanning sprays may
actually be a ray of light for the industry.
“By far, ray-lamp skin tanning is the number one revenue source for tanning salons at 72
percent, but growing awareness of the high cancer risk associated with their use continues
to diminish market share,” said George Van Horn, senior analyst with IBISWorld. “Profit
levels are higher with spray-on tanning booths; therefore the shift toward these substitutes
may actually improve the industry.”
Although UV-bed tanning sessions on average cost from $5 to $7, the industry is reliant
on high turnover, with sessions typically lasting 15 to 20 minutes. The rising popularity
of spray-on tanners, which now account for 11 percent of industry revenue, is expected to
grow to a whopping 17 percent in 2011.
“Tanning salons are operating in a mature market, and to stay in the game salons need to
adapt to market trends and offer innovative spray-on tanning products and services,” added
Van Horn. “Because this is a long-term shift, those who diversify their menu, such as providing health and beauty services, will also have a greater chance in generating revenue.”
Help us raise money to make a cure for breast cancer
a reality rather than a dream for the future!
Mail Your Tax-Deductible Donation to:
The Breast Cancer Three Day
c/o Stylist & Salon Newspaper
1750 SW Skyline Blvd. #24
Portland, OR 97221
(make check out to The Breast Cancer Three Day)
or Call (503) 297-7010 x207
To donate online go to
www.the3day.org/goto/lisa.kind
For more information
visit www.the3day.org
The Susan G. Komen
3-Day for the Cure.TM
BECAUSE EVERYONE
DESERVES A LIFETIME.®
For more information visit www.ibisworld.com or call 1-800-330-3772.
Let Continuing Education Open
the Door to Your Creativity
License Renewal Kicked-off Sept. 1, 2010
The renewal hotline and website are both up and running. Take advantage of renewing
your license online early and avoid the hassle of waiting until the end year during the busy
holiday season. Remember license renewal can only be done via the online site or in person at
the Board office.
How to renew your license online…
If you cannot pay online you must come
Have your credit card ready.
in person to the Board office located at: 1929
Visit us online https://license.ohio.gov
Gateway Circle, Grove City, Ohio 43123
(user name and password required)
Renewal Fees
Select “License Renewal”
Individual License
$45.00
Click on “Login” at the bottom of page
Instructor
License
$45.00
Enter your User name and password
Independent
Contractor
$60.00
Select “License Renewal”
Renew
prior
to
Jan.
31,
2011
to
avoid
late
fees.
Follow Instructions for renewal
License Renewal Contact Information
Online License Renewal: https://license.ohio.gov
(Now Open)
Renewal Hotline: 877-267-8686 (Now Open)
Customer Service: 614-466-3834
CE Questions: lori.pearson@cos.state.oh.us
Email Questions: ohiocosbd@cos.state.oh.us
Fax: 614-644-6880
Renewal Deadlines
License Expiration: User Name & Password Mailed:
Early Renewal Begins:
Late Fees Assessed:
January 31, 2011
August, 2010
Sept. 1, 2010
February 1, 2011
CE License Requirement
LICENSE TYPE
CE REQUIRED
Basic Cosmetology
8
Managing Cosmetology
8
Basic Hair Design
8
Managing Hair Design
8
Basic Manicuring
8
Managing Manicuring
8
Basic Esthetician
8
Managing Esthetician
8
Basic Natural Hair
8
Managing Natural Hair
8
Instructor8
Independent Contractor
0
Does the Board Have Your Correct Address?
If you moved and did not notify the
Board directly with your change of address
use one of the options listed below to update
your information. It is important to remember that submitting a change of address form
to the United States Postal Service (USPS)
will only stay in place approximately 30-60
days and the USPS does not notify the Board
of these changes. After that period, most mail
is returned to sender. Many licensees learned
this the hard way during the last renewal
when they did not receive their renewal
information or even their license.
Choose the best way for you to update your
address with the Board:
•Visit us online https://license.ohio.gov
(user name and password required)
Select “Update Address Information”
Enter User Name and Password
Select “Address Change”
Update “Credential Mail Address” / “Main”
•Fax: 614-644-6880 or Email:
ohiocosbd@cos.state.oh.us
Be sure to include the following:
Name and Board ID #
Updated address
Current phone number
Email
•Call (614) 466-3834 and speak to a
customer services representative.
It’s time to stop thinking about continuing education (CE) as a requirement and view
it as an opportunity to grow as a professional.
Why not use continuing education as a mode
to break out of your daily routine and learn
about new techniques or explore exciting new
trends and styles. In addition, classes can
help you brush up on rusty techniques, and
grow in the area of customer service. Instead
of waiting until the last minute to obtain CE
hours why not use the two year period to explore the educational opportunities available.
There are many options when it comes
to selecting a CE class; hands on workshops,
seminars, demonstrations, online classes, and
hair shows are some of the different types
of training available. For those who desire
interactive learning, a hands-on workshop
or the excitement of a hair show may be just
what you are looking for. Others may opt for
the convenience of online or correspondence
based learning. Also, many salons offer in
house CE training for those they employ.
When considering a CE class for yourself,
or your salon there are a couple of things
to keep in mind. First, always select a class
that falls under the scope of practice for your
licensure. Remember “scope of practice”
simply means taking classes that teach a technique or a subject that can be performed or
implemented by a person holding a particular
license. For example, a nail technician can
not receive CE credit for a class on haircutting; haircutting does not fall under the scope
of practice for a nail technician. Secondly,
in order to use a class for CE credit the class
must be pre-approved by The Ohio State
Board of Cosmetology. Therefore, always ask
the provider of the class if it is pre-approved
or contact the Board.
Getting your CE credits can be fun; make
it an experience that can change your professional life. Keep in mind education can be
the key to boosting your self confidence and
your clientele. The vision of The Ohio State
Board of Cosmetology is: Leading the industry and elevating the professional standards
in the art and science of cosmetology. Let this
be your vision as well. The beauty industry is
ever changing, let’s grow and change with it.
Cut It Out Trainings Receive Great Response
by Richard Cordray, Ohio Attorney General
Toray Green of Akron knows that she and
other professional hair stylists can serve as
lifelines to victims of domestic violence. And
now she’s armed with training from my office
to take on the role.
Green is among 832 salon professionals,
students and victim advocates who have been
trained to recognize the signs of domestic
violence and provide information to victims
since our staff resumed trainings last year.
“I felt so empowered by the training,” said
Green, who attended a September Cut It Out
session in Akron. “I was glad to know that
somebody recognized the unique connection
between hair stylists and their clients. We talk
to women in a way that others don’t.”
Looking back, she said she realizes how
she could have helped past clients with information she received through Cut It Out. The
program uses the relationship between salon
professionals and women — and the fact that
hair stylists, nail technicians and others who
work in salons often are in a position to see
signs of domestic abuse — to create a window
of opportunity for victims.
The reality is that a salon may be one of
the few places an abuser lets a victim go without him. A stylist often becomes a woman’s
confidante and may see some of the most
common signs of physical abuse. For all these
reasons, it’s only logical that salon profession-
als can serve in a supportive, educational role.
My office provides two-hour Cut It
Out trainings that earn salon professionals
continuing education credits from the Ohio
State Board of Cosmetology. The training
is available at no cost and can be scheduled
anywhere in the state. To date, 362 people
have been trained in Northeast Ohio, 281 in
Southwest Ohio, 134 in Central Ohio and 55
in Northwest Ohio.
Victim advocate Sarita Spinks of the Domestic Violence Center of Greater Cleveland,
who made arrangements for two Cut It Out
trainings in Cleveland earlier this year, said the
information and concepts are on the mark.
“We got a great response,” Spinks said,
noting that the first training session filled up
so quickly that a second was scheduled for
the same day. In all, 60 people attended. Some
barbers in the group realized they are in a position to speak up when male clients express a
sense of entitlement regarding women.
“All of those who attended left with
a deeper understanding of the impact of
domestic violence and a willingness to help,”
Spinks said. “They realized that they are in a
position to help someone in need and, perhaps, save a life.”
The National Domestic Violence Awareness Project reports that nearly one in four
women is beaten or raped by a current or former spouse or boyfriend in the United States.
continued on next page
The Learning Cycle
Off The Top
Kimberly Johnson
I strongly believe individuals who empower themselves possess the capability to
be their best as technicians, owners, parents,
friends or partners.
Many situations in life cause us to raise our
defenses. The faster we become comfortable
with lowering these barriers, the sooner we
can enjoy the situation and ourselves.
I have had the good fortune to observe
the behavior of excited cosmetology students
entering into this industry. When a student
arrives at school, they are open to being taught
and even critiqued. The student does not have
fear to block them from learning necessary
lessons so, their minds and attitudes are wide
open and positive.
However, over a period of time, our
personal fears can creep in and shut down
our learning process. This interferes with our
learning to the point where we become unable
to see the small, yet critical lessons that cross
our paths everyday. Imagine the self-empowerment gained if you could keep your fear
barrier at a low level.
It is important to keep an open mind and
to be positive and it will all work out. In fact,
most of us actually feel that we live these
mottos and are positive and open-minded
people in specific situations. But we have all
experienced being self-righteous at one time
or another only to realize hours, days, or even
months later that we were wrong. Imagine the
self-empowerment gained if you could control
these self-righteous outbursts.
I was taught a key lesson early in my
career that has helped me keep my fear
barrier and self-righteousness in check. It
is so effective that it has been implemented
within our school and in my personal life.
This tool, called the learning cycle, is widely
credited to psychologist Abraham Maslow
and has four stages:
Kimberly Johnson is a successful Cosmetology School owner in Portland,
Oregon.  In addition, she serves as Director of Business Development, overseeing a local 12 million dollar salon spa operation with 250 employees with four
locations.  To reach Kimberly email her at kimberly@avedapdx.com.
Cut it Out... continued from page 14
On average, three women are killed each day.
Last year, Ohio law enforcement agencies
reported receiving more than 69,000 domestic
dispute calls, more than 33,700 of which resulted in domestic violence or related charges,
according to the my office’s Bureau of Criminal Identification and Investigation (BCI).
Those figures are conservative, however.
Some law enforcement agencies do not
submit their monthly domestic violence
statistics as required by Ohio law. BCI’s efforts over the past year and a half to increase
the level of reporting have met with some
success. The number of agencies submitting
E
V
A
S
E
V
A
S
E
V
A
S
Stage 1: Unconsciously Incompetent I don’t even know that I don’t know.
Example: Getting a driver’s license at fifteen. The perception is that driving is going to
be easy and I look GOOD behind the wheel.
Stage 2: Consciously IncompetentWakeup call. I now KNOW that I do not
know.
Example: I try to merge onto the freeway,
I freak out, Dad is yelling, and I press on the
brake instead of the gas. This was a big failure,
and definitely not as easy as I thought.
Stage 3: Consciously Competent - I am
consciously working on the muscles that need
to be improved. I think about it, I practice it. I
think about it, I practice it.
Example: I adjust all mirrors and get my
mind in the game. I have Mom in the backseat
spotting for upcoming cars, and I begin my
merge on the freeway. I succeed, I practice it
again, I succeed, and I practice it again.
Stage 4: Unconsciously CompetentI have mastered it. I no longer think and
practice, think and practice. I just do and it
happens.
Example: I have my license. I can now
turn on autopilot. In fact, I drive home after a
long day at work and do not remember how
I got home.
All of us at one point or another are in
one of these four stages of the learning cycle.
The key to success is recognizing which stage
we are currently in, as well as recognizing
the fear or self-righteous barriers that may
be present in each stage and learning how to
overcome those barriers in order to advance
to the next stage.
Try to apply these four stages throughout
your day. With focus and practice, you will be
able to move through the stages with ease and
less self-doubt, gaining knowledge and skills
everyday. I hope this becomes a new tool for
your own self-empowerment.
no monthly reports fell from 239 in 2008 to
127 last year. In 2009, 81 percent of agencies
submitted at least one monthly report, and of
those, 95 percent submitted all 12 monthly
reports. The previous three years, the
percentage of agencies submitting statistics
ranged from about 62 to 70 percent.
For information on Cut It Out or to
schedule a training, call (800) 582-2877 or visit
www.OhioAttorneyGeneral.gov/CutItOut.
Richard Cordray is Ohio Attorney General. For more information about the
Attorney General’s Office, visit www.OhioAttorneyGeneral.gov.
ADVERTISERS
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NOVEMBER 2010
PP 14: Salon Services & Supplies presents Meet Kim Vo! - Renton,
WA 1-800-251-4247 ext. 226
PP 21: Beauty School Forum, San Jose, CA www.barristar.com
PP 26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai,
India www.wellnessasiaexpo.com
DECEMBER 2010
PP 5-6: Empire and ARROJO present Masters of Beauty Skills
Certification Program, Phoenix, AZ MastersOfBeauty@empire.edu
JANUARY 2011
PP 13-14: ABA Canada, Montreal, Quebec www.abacanada.com
PP 13-14: The International Congress of Esthetics and Spa, Dallas-
Arlington Convention Center, Arlington, Texas 1-800-471-0229
www.LNEONLINE.com
PP 18-20: Beauty International’s Worldwide Leading Trade Fair for
Professional Cosmetics, Nail, Foot and Wellness Professionals,
Düsseldorf, Germany (312)781-5180 www.mdna.com
PP 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com
PP 20-21: Spectrum International Beauty Expo, Los Angeles, CA
(310)680-7367 www.spectrumintlbeautyexpo.com
PP 26-28: Midwest International Salon & Spa Expo, Rosemont, IL
probeauty.org/ISSE
PP 27-28: ABA Canada, Toronto, Ontario www.abacanada.com
APRIL 2011
PP 9-10: Empire and ARROJO present Masters of Beauty Skills Cer-
tification Program, Minneapolis, MN MastersOfBeauty@empire.edu
PP 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.
Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com
PP 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com
PP 29-31: Long Beach International Salon & Spa Expo, Long Beach
Convention Center probeauty.org/ISSE
PP 2-4: The International Congress of Esthetics and Spa, Miami
Beach Convention Center, Miami Beach, Florida 1-800-471-0229
www.LNEONLINE.com
PP 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com
PP 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose,
CA www.springstyleshow.net
FEBRUARY 2011
PP 6-7: Empire and ARROJO present Masters of Beauty Skills
Certification Program, Kentucky - MastersOfBeauty@empire.edu
PP 27: Beauty School Forum, Barristar Productions, Kissimmee, FL
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PP 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
MARCH 2011
MAY 2011
PP 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA
PP 15-16: Galveston Fashion Focus Show, Galveston, TX www.
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PP 22: Beauty School Forum, Barristar Productions, Minneapolis, MN
JUNE 2011
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fication Program, Nashville, TN MastersOfBeauty@empire.edu
PP 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london
PP 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com
PP 6-8: International Esthetics, Cosmetics and Spa Conference
IECSC New York, www.iecsc.com
PP 12-14: America’s Beauty Show (traditionally Midwest Beauty
Show), Chicago, IL www.americasbeautyshow.com
PP 5-6: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com
PP 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey,
www.beautyeurasia.com
PP 18-20: International Esthetics, Cosmetics and Spa Conference
IECSC Las Vegas, NV www.iecsc.com
PP 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com
NOVEMBER 2010
PP 15: Songs of the Sidhe Day Spa presents Aromatherapy Signature Services, Kent, OH (330)592-0874 sidhedayspa.com
PP 15: North Coast Salon Systems presents Keune Intro to Color,
Broadview Heights, OH 1-800-465-5887
PP 15: Cathy Craig presents The Enneagram: Dealing with Personalities, Monclova, OH (419)351-6218 cathycraig20@yahoo.com
PP 15: Brazilian Keratin Straightener Certification (4 CEU’S),
Cincinnati, OH info@attitudeforhair.com or call 513-533-0109
PP 15: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
PP 15-19: SofTap Permanent Cosmetics Beginner Course Presented
by Aesthetics, Etc..., Westlake, OH aestheticsetc.com or (216)3749087
PP 21: Amy Colvin Concepts presents Foolproof Updoing, Cleveland,
OH (419)346-7699 www.foolproofupdoing.net
PP 21: Inner State Beauty School’s CEU LIVE presents Style it
Up!, Nail Art & Hot Stone Full Body Massage. (440)442-4500
innerstatebeautyschool.com
PP 21: Focus On Image presents Training the Trainer, Lancaster, OH
(740)687-1171
PP 21: Professional Stone Massage (8 CEU’s) presented by Joyce
Provens, Columbus, OH (614)353-5091
PP 21: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
PP 22: Strategies Salon / Spa Business Training & Coaching presents
FREE WEBINAR - Customer Service is a Team Sport - visit www.
strategies.com or 1-800-417-4848
PP 28: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8
CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091
PP 28: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH
(513)520-3929 or (513)871-7394
DECEMBER 2010
PP 5: Amy Colvin Concepts presents Foolproof Updoing, Sandusky,
OH (419)346-7699 www.foolproofupdoing.net
PP 5: Inner State Beauty School’s CEU LIVE presents Making Money
with Hair Extensions, Massage Certification & Thrive During a Challenging Economy (440)442-4500 innerstatebeautyschool.com
PP 5: Introduction to Swedish Relaxation Massage , Middleburg
Heights, OH (330)273-3707
PP 5: Dealing With Difficult Personalities (Instructors Class - 8
CEU’s) & The Power of Peels (8 CEU’s) Presented by Aesthetics,
Etc..., Westlake, OH aestheticsetc.com or (216)374-9087
PP 6: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
FREE WEBINAR - Huddles that Work - visit www.strategies.com or
1-800-417-4848
PP 6: Brazilian Keratin Straightener Certification (4 CEU’S), Cincinnati, OH info@attitudeforhair.com or call 513-533-0109
(513)520-3929 or (513)871-7394
PP 12: Inner State Beauty School’s CEU LIVE presents Killer Corrective Color Techniques, Expanding on Natural Nail Services & Aromatics and Essential Oils (440)442-4500 innerstatebeautyschool.com
FREE WEBINAR - Indifference: When I Don’t Care Infects Your Company - visit www.strategies.com or 1-800-417-4848
PP 20: Brazilian Keratin Straightener Certification (4 CEU’S),
Cincinnati, OH info@attitudeforhair.com or call 513-533-0109
(513)520-3929 or (513)871-7394
ARE YOU LOOKING FOR LOCAL BEAUTY NEWS?
NEW! Regional News Only Available Online
Hurry!
All Cosmetologists
must renew by
January 31st, 2011
CosmetologyCEonline.com
• Local Salon Profiles and Events
• Beauty School Happenings
• Educational Events
$41*
• Distributor News
8 Hours Ohio
Cosmetology CE
• and more...
*Use Discount Code: CosmoOH
http://www.CosmetologyCEonline.com
For information Call 512-740-9165
Now with More Value for Your Advertising Dollar
WHAT’S NEW IN THE MARKET
1. New Ammonia-Free EQ Color
Jean Alexander, Inc. introduces its “green” line of herbal-infused cream shades called EQ Color. These
41 ammonia-free shades give totally natural-looking results and even cover gray. The herbal extracts of
mallow, yarrow, nettle and chamomile make the service as soothing as possible to the scalp.
With no ammonia, EQ Color deposits without affecting hair’s natural pigment so it’s perfect to apply
on the same day as a perm or relaxer or to tone pre-lightened hair. These “oxidative” shades work just like
regular color, using the oxygen from the developer to expand inside the hair shaft where the color remains
permanently. Hair is left feeling soft and shiny with gorgeous, multi-dimensional tones.
All Jean Alexander Color shades (permanent and ammonia-free EQ) include a base of the three
primary colors - red, yellow and blue. This ensures beautiful, natural-looking results while eliminating the
need to mix two different shades to achieve gray coverage or fashion tones.
For more information, call 800.344.5326 or visit www.jeanalexander.com.
1
2
2. Who Says Oil and Water Don’t Mix?
3
Biomega is the first haircare system designed to replenish and replicate hair’s natural oils with a potent,
highly active infusion of nature’s precious, lightweight Omega-rich oils and nourishing plant extracts that
penetrate deep into the hairshaft.
Biomega’s exclusive cross-linked polymeric grid suspends potent amounts of ultra-light oils into each
formulation. This keeps the oils from separating and allows them to be infused directly into the hairshaft
for the highest beneficial levels, replenishing and replicating the healthy benefits of hair’s natural oils.
The result? A healthy, renewed look and feel to hair that you’ll discover the very first time they’re
used. Formulated exclusively by the salon professionals at Aquage, Biomega offers a 100% client satisfaction guarantee directly from Aquage.
The Biomega product line is available exclusively at independently owned salons and spas nationwide.
Visit www.aquage.com for additional information or call 1-877-238-1100.
3. Beauty Essentials for an On-The-Go Lifestyle
The Repêchage Sea Spa Body Care Travel Collection easily travels with you to keep your body hydrated, nourished and glowing, no matter what your locale.
The Sea Spa Body Care Collection which helps the skin retain its natural moisture, leaving skin silky
smooth and touchable includes: Sea Spa Body Wash, richly foaming pure energy seaweed body gel created
with orange and sage extracts to cleanse with natural hydrating and toning benefits; Seaweed Body Cream,
a hydrating body cream with Vitamin C, Gingko Biloba, and mineral and protein rich seaweed that holds
in skin’s natural moisture; Sea Spa Hand Cream with Anti-Oxidants to insulate hands from premature aging while providing a surge of soothing, cooling moisture as it helps to neutralize free radicals; and Sea Spa
Foot Cream, a super rich seaweed and Shea butter formula to help prevent dryness and callous build-up.
So let Repêchage keep you beautiful no matter where you go with the Repêchage Sea Spa Body Care
Travel Collection. To order, call 1-800-248-SKIN or log onto www.repechage.com.
4
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4. Mirabella Evokes Seductive Chic
Intriguing and high-drama, the Mirabella Fall Collection creates serious glamour, channeling screen
sirens of the past and revealing the secrets behind creating the elusive smoky eye.
The Le Smoking Collection contains three sets of Eye Pencil Trios in Classic (Black), Shy (Brown)
and Fashion (Plum). Each set contains two Eye Colour Crayons and a Smudge Eye Liner. The highlyblendable Eye Colour Crayons apply pure luminous color that won’t smear or fade, perfect for contouring
and highlighting. The Smudge Liner blends effortlessly for controlled application intensity and makeup
artist results made easy.
“Fall makeup is all about classic glamour, and nothing says that more than a beautiful smoked out eye,”
said Mirabella National Trainer Darlene Zembrod. “The best thing about the Le Smoking Collection is
how versatile and mistake-proof the products are. You can go high-drama for a stunning night look, or try
the Shy Smoke Trio for a daytime look, it’s smoky eyes made simple!”
To learn more, visit www.mirabellabeauty.com or call (661) 702-9910.
5. Mini Iron, Big Results
Longing for luscious curls but don’t want to lug a full-size curling iron on your travels?  Pack lightly
with the new TS-2 Go Curl Iron from J&D Beauty.  The ideal size for your carry-on, this travel-size curling iron will be your ultimate go-to travel companion.
The miniature size of the TS-2 Go Curl Iron makes it ideal for on-the-go styling, and with temperatures that reach 400° Fahrenheit, you’ll be able to maintain your perfect curls no matter where you are.
Small but not lacking in power, the Go Curl Iron provides professional results and full size curls. Using
both ceramic and ionic technology to reduce static and frizz, this travel-sized iron uses tourmaline infused
technology to help to lock in moisture leaving hair soft and smooth.
For more information, please visit www.jdbeauty.com, www.ts2products.com or call 1-800-523-2889.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

November

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