Aqua SPA culture. Health tourism and local development

xavier ballbé. director
raquel díaz. deputy director
NATIONAL OBSERVATORY OF SPAS - SPAIN
spa
culture
health tourism and
local development
initiatives in
the spa sector…
1993 thermalia I cultural heritage
thermalia museum (caldes de montbui - barcelona)
1995
thermalia
I
european network
of thermal
municipalities
ERDF
1997 -2000
thermaios la cultura del agua
I
ERDF PILOT PROJECT – CULTURE & REGIONAL DEVELOPMENT
1999: spa cities in europe
thermaios –mihail moldoveanu
2001 – 2008 I
SECTION OF THERMAL MUNICIPALITIES
ATTACHED TO THE SPANISH FEDERATION
OF MUNICIPALITIES AND PROVINCES
I
100 municipalities
working together!
2006-2010 regional networks
of spa villages
murcia I catalunya I galicia I andalucía
2008 – 2012
asociation spas in andalucía
www.termalismodeandalucia.com
association spas in andalucía
public-private cooperation
our projects…
VILLASTERMALESDEANDALUCÍA
TOURISM SUSTAINABLE INITIATIVE
SPA VILLAGES IN ANDALUCÍA
VILLASTERMALESDEANDALUCÍA
promoting
investments
2010 I 8.136.116 €
2011 I 10.774.696 €
VILLASTERMALESDEANDALUCÍA
providing
funding
FOMIT 2011: 10.345.965 €
NATIONAL OBSERVATORY OF
SPAS
What is it
A framework for the study, analysis,
innovation and development
of the spa sector.
VILLAS TERMALES
spa in Spain: data
REGIONAL DISTRIBUTION OF
SPAS IN SPAIN
NUMBER OF SPAS BY REGIONAL POPULATION
2000-10 I 30 new spas
2011-20 I 50 historical spas in recovery
HOTELS-SPA CATEGORY PLACES
TOTAL: 17.000
PLACES OF 4 &5 STARS IN SPA HOTELS:
REGIONAL DISTRIBUTION
250.000 seniors
staying 11 days in spas
social
thermalism
contributing to rural
development
REGIONAL PROGRAMS OF SOCIAL
THERMALISM: NUMBER OF PLACES 2010
REGIONAL REGULATION OF SPAS
NOMBRE CCAA
REGULACIÓN MINERA
AGUAS MINERALES
REGULACIÓN TURÍSTICA
BALNEARIOS
Andalucía
X
Aragón
X
Canarias
X
Cantabria
X
Castilla-La Mancha
X
Castilla y León
X
REGULACIÓN SANITARIA
BALNEARIOS
X
X
Catalunya
X
Comunidad de Madrid
Comunidad Foral de Navarra
Comunitat Valenciana
Euskadi
Extremadura
X
X
X
Galicia
X
X
X
Illes Balears
La Rioja
Región de Murcia
Principado de Asturias
X
X
X
and opportunities for new jobs and
business in the spa
sector
new professionals:
training and qualification
TERMADOMO
TERMADOMO - centre for new technologies applied to thermalism
HYDROTHERMED:
Energy savings in the mediterranean spas
new approaches to the spa
sector…
THERMALISM IN GREEN
SPA & SPORTS
¡MUST GET WET!
(new public in spas)
thalassotherapy
spa
wellness and
health centers
networking in health tourism in
spain…
iberian association of spa and wellness
Where
In Alhama de Granada
and there where we call…
Who we are
Multidisciplinary technical team
GIS
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hy
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g
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Internat
environmental scie
nce
marketing
t
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i
in
m
formatics
o
pment
n
co
e
tour
ism
& sp
a
market research
rural develo
new collaborations
networking together in Europe
& in European Spas Association
II.Jürmala
en qué trabajamos
…our dream in
/ Latvia
e
h
t
n
o
…
!
e
w
a
w
info@observatoriotermalismo.org