Partnership Proposal

SCUNTHORPE UNITED
PARTNERSHIP
PROPOSAL 2015/16
SCUNTHORPE
UNITED
1899
1950
1912
1961/62
Be a part of a big era in the club’s
history, which already has ten
accolades in the last decade.
Will you be a part of the next one?
HONOURS:
1939, 1940, 1952, 1954, 1955, 1956,
1958, 1959, 1961, 1964, 1966, 1978,
1997, 1999, 2002, 2004, 2008, 2009,
2010, 2011: Lincolnshire
Senior Cup Winners
1957/58: Division Three
North Champions
1971/72, 1982/83: Division
Four Promotion
1998/99: Division Three
Play-Off Winners
2004/05, 2013/14: League Two
Runners-Up
2006: San An Cup Winners
2006/07: League One Champions
2008/09: League One
Play-Off Winners
2015/16: Your Partnership
WHERE WE ARE
York
Manchester
Buckinghamshire
Rainham
London/Prostate
Cancer UK
GLANFORD PARK
Be a part of the final twelve months of what will be a 28-year
tenure at Glanford Park. Always be remembered as one of
the final partnerships in a key part in the club’s history.
9,088
Over 2,000
Around 100
8
1
A wealth
Roadlinks
One of the easiest grounds in the country to get to – and it
will only become easier when we move to our new home. Glanford
Park is situated directly off the motorway and provides no access issues.
THE FUTURE
> A state-of-the-art new
12,000 seater home
> More than just a football
stadium
> NAMING RIGHTS to be
decided
> More executive and
hospitality opportunities
> Be a part of a FUTURE VISION
> The dawn of a NEW ERA
> A massive OPPORTUNITY
> BE A PART of the launch
> Be there from the START
ELECTRONIC MEDIA
OUR FANS
Over 23,231
80.5%
Over 46,701
19.5%
Over 1,169
Over 26,554
Over 10,900
Over 1,312
Over 16,000
5,328
4,000
4,821
Ages taken in relation to ticket price bracket for the 2015/16 season.
For example, if your birthdate falls between September 1, 1994 and
August 31, 1997 you will fall between 18-21 years category.
Over 4,869
0-12 years: 346 (2.2%*)
12-16 years: 633 (4.1%*)
16-18 years: 537 (3.5%*)
18-21 years: 1,099 (7.1%*)
21-65 years: 10,976 (71.2%*)
65+ years: 1,811 (11.8%*)
*Percentages are calculated from the total number of records from which we
have a valid birthdate.
THE
SUFC TRUST
THOUSANDS
MILLIONS OF
POUNDS
50 SCHOOLS A RANGE
WELL-ESTABLISHED
A SUCCESSFUL
THE ACADEMY
15
Current Graduates
FOOTBALL LEAGUE
1888
An average of £1.2 million
Globally recognised
1.1 million
A further 200,000
Brand new
Over 4,000
OUR PARNERSHIP WITH
PROSTATE CANCER UK
Football’s partnership with
Prostate Cancer UK began
at the start of the 2014/15
season with a two-year
agreement seeing all
Football League club
players wearing numbers
on the back of their jersey
with the Prostate Cancer
Man.
Scunthorpe United took this
partnership further ahead of
the 2015/16 season; making them their official
shirt sponsors for the campaign and wearing
their logo for all 46 league matches and any
cup fixtures that the Iron participate in.
The club’s partnership doesn’t just stop at massive
companies – we are delighted to support a number of
charities, both locally and nationally in aiding their
recognition, funding and awareness of what they are all
about.
A football club is also an excellent stream to circulate your
business’ or charities’ message that may not ordinarily
reach this sort of public domain.
On confirmation of the partnership, Iron Chief Executive
Officer James
Rodwell said:
“These are exciting
times at Glanford
Park with a new
stadium coming and
the prospect of a successful season on the pitch, so we
wanted to do something special to recognise this.
“We are delighted Prostate Cancer UK have agreed to work
with us to promote the cause and raise some much needed
funds to help battle what is a killer disease.”
Meanwhile, Mark Bishop, Prostate Cancer UK’s Director of
Fundraising, said: “The partnership with Scunthorpe United
is a fantastic chance to boost awareness of the disease and
new thousands of pounds to help more men survive in the
future.
“Football is vital to us, because it reaches thousands of men
unreachable by conventional health messages. Scunthorpe
United is very much Men United.”
The Statistics:
1 in 8: Men will get prostate cancer in their lifetime.
Over 42,000: Men are diagnosed with prostate cancer in the
UK every year – more than 110 every day.
Over 300,000: Men are living with prostate cancer in the UK.
Prostate cancer is the most common cancer in men.
SUMMARY
Kit Branding
> Exclusive branding on all match kits for the First and
Reserve teams.
> Exclusive branding on all replica kit purchased by
supporters, including all sizes and age ranges (although any
betting partnerships will not be printed on those under the
age of 18 – applicable to both players and supporters).
Stadium Branding
> Pitch facing static boards – with special reference to space
in the Clugston Stand, along with behind both goals, with all
regularly seen on highlight shows, such as Football on 5.
> Exclusive centre circle mat branding is also available.
> Media backdrop spaces.
Advertising
> Fixture cards and posters, distributed to businesses,
supporters and corporate box holders.
> Matchday programme advertising, ranging from a half
page to a full page advertisement. This can be supplied or
designed, but it must follow the club’s brand guidelines
which will be shown.
> All club publications that are sent out to the public.
Future Advertising
> Electronic scoreboard.
> Television screens around the stadium and on the
concourses.
> Teamsheets for future seasons.
> Lanyard branding for future seasons.
Hospitality and Merchandise
> One executive box for up to ten guests.
> Reserved car parking spaces, to be
discussed.
> Invitations to participate in the club
sponsored events.
> Mascot packages, to be discussed.
> Signed shirts and signed balls – along with other
merchandise, to be discussed.
Player Appearances
> Appearances from selected players at business events,
presentations or other events.
Trademarks and Imagery
> Use of the Club’s Imagery, Logos and other copyrighted
material.
> Access and use of match photography and player imagery.
Digital, Communications and Marketing
> Branding included on our Official Partnership page, with
further acknowledgements and links to social media and your
own business websites or other suitable links.
> Featured branding in communications to our database and
exclusive access to send marketing flyers or newsletters to
our database via the club.
> Recognised status and promotion of the partnership via
social media, emails to the database, the official website and
other outlets possible.
> All content will be mutually agreed and joint
announcements will be made when necessary.
Working together in your
Future Investment
Contact: Martin Ellis
Phone: 01724 747678
Email: martin.ellis@scunthorpe-united.co.uk
@CommercialSUFC