International Builders` Show

Media Kit 2012
it’stime
1
it’s time
ClosetMaid PR Team
Need an entire story or just an idea to
get started? ClosetMaid can provide both
content and pitches – whatever works
best for your media needs. Along with
ClosetMaid’s team, we talk to professional
organizers across the country for
expert comments.
Contact us at:
ClosetMaidPR@ClarkeAdvertising.com
941-365-2710
You can download any ClosetMaid image in
this publication from our online media gallery.
Simply click on the image or download button.
table of CONTENTS
6 Bed Time
10 Bath Time
11 Me Time
12 Meal Time
14 Go Time
16 Work Time
18 Play Time
20 Family Time
21 Craft Time
22 Clean-up Time
23 Tool Time
24 New Products
26 Resources
27 Ideas. Information. Assistance.
ClosetMaid ShelfTrack™ shoe tower in White.
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closetmaidmediakit2012.com
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it’s time to
get ORGANIZED
americans are MORE stressed
44%
of people said that they
were more stressed now than they were
five years ago
9 in10
In today’s busy world, it can be
difficult to find the time to get and
stay organized. But that’s where
ClosetMaid can help. ClosetMaid
offers products and solutions that
help people organize the things
they want to store, so they can not
only put them away easily, but easily
find them again later. And, best of
all, there’s a ClosetMaid product—
from do-it-yourself (DIY) wire and
laminate to professionally installed—
for any room, space or budget.
americans plan to have more fun,
relax and reduce stress in 2012
Source: TD Ameritrade’s Annual New Year’s Resolution survey
Source: American Psychological Association
DISORGANIZATION
plays a role
71%
80%
2/3
approximately
of respondents feel that having a well
organized home is very important
indicated their quality of life
would improve with more organization
When you’re more organized,
the more time you can save, which
means you’ll have more time for both
the things and people you love.
about
of the clutter in your
home is a result of disorganization – not lack of space
Source: Study on behalf of ClosetMaid
Source: National Association of Professional Organizers
9
9 MILLION
americans waste
hours a day looking for misplaced items
1-3 HOURS
many people waste
a day
searching for things because of disorganization and clutter
Source: National Association of Professional Organizers
ClosetMaid Cubeicals® in Espresso.
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closetmaidmediakit2012.com
Source: American Demographics Society
5
TIME
Bed
ClosetMaid Impressions™, a new DIY laminate shelving line.
Your bedroom should be
your private sanctuary
where you can recharge
and relax. All too often
though, it can become
overrun with clutter. So
why not take steps to
make the place you begin
and end each day as
beautiful and harmonious
as possible?
ClosetMaid MasterSuite in Antique White.
in a variety of finishes:
ShelfTrack ventilated and
adjustable wire shelving; DIY
laminate shelving and tower
units; and MasterSuite®,
its custom-designed and
professionally installed line
of products.
when it comes to
shoes, 75% of women
own up to 50 pairs and
Each system can be
tailored with additional
accessories, including
ClosetMaid offers several
doors, drawers, shoe racks,
types of organizing
valet rods, wire baskets
systems to suit your needs and tie and belt racks.
and style, all available
25%
own over 50 pairs
ClosetMaid ShelfTrack wire shelving in Nickel.
Source: Study on behalf of ClosetMaid
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ClosetMaid ShelfTrack wire shelving in White.
ClosetMaid DIY laminate shelving in White.
Even in reach-in closets,
you can maximize
storage area by using
double- or triple-hang
space, as well as shelving
for folded sweaters,
jeans and slacks.
For children’s closets,
consider ClosetMaid
ShelfTrack. Its adjustable
mounting system makes it
easy to reconfigure your
closet design as needs
change.
in a study conducted by
ClosetMaid, only
31%
of respondents feel their child’s
closet is organized
ClosetMaid ShelfTrack wire shelving in White.
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closetmaidmediakit2012.com
9
TIME
Bath
TIME
Me
Knowing what
accessories you have
and where to find them
makes it easier to pull
together the perfect outfit.
Tie and belt racks can
neatly store your favorite
scarves, necklaces and belts
while adjustable shelves
and shoe racks can
fashionably display your
favorite bags and pumps.
A compartmentalized
jewelry tray insert is a safe
place for all of your most
important accessories from
your fashion-forward rings
and glasses to electronics.
It keeps everything easily
tucked away, curbing
clutter before it starts.
Outfit your closet with optional accessories like valet rods,
tie and belt racks, jewelry tray inserts, cube organizers and
shoe shelves.
ClosetMaid DIY laminate shelving in White (left) and ShelfTrack wire shelving in Nickel with Fabric Drawers (right).
Turn your bathroom into
an organized oasis with
help from ClosetMaid.
A linen closet equipped
with tons of storage
makes it simple to tuck
away extra toilet paper
rolls, towels and tissues.
Decorative accents and
amenities like lotions,
soaps, beauty products
and styling tools can
be neatly displayed on
shelves or tucked away
in drawers, while baskets
or Fabric Drawers can
camouflage children’s
bath toys.
the average
woman spends
14
minutes choosing
what to wear each
morning and may
try on two outfits
Source: Woman’s Day, September 2011
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closetmaidmediakit2012.com
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TIME
Meal
ClosetMaid MasterSuite in White.
Whether it’s a large family
gathering or a breakfast
for two, mealtimes run
a little smoother with
ClosetMaid. Save prep
and cooking time with a
well-organized kitchen
pantry that keeps your
favorite ingredients close
at hand. ClosetMaid’s
laminate or wire shelving is
perfect for storing canned,
boxed and dry goods,
while pull-out baskets are
ideal for holding onions
or potatoes. And, if you
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ClosetMaid MasterSuite in Warm Cognac.
don’t have a dedicated
pantry, you can easily
create one with a wall
of ClosetMaid shelving.
Use additional shelving
space in your kitchen to
display those longtimecollected cookbooks,
decorative serving platters
and unique pottery.
closetmaidmediakit2012.com
in the kitchen, over
50%
of adults keep small appliances
– like microwaves, electric can
openers, toasters and coffeemakers – on the counter
Source: Consumer Reports poll
ClosetMaid ShelfTrack wire shelving in Satin Chrome.
13
TIME
Go
ClosetMaid DIY laminate shelving in White.
One of the most disorderly
areas in homes is the
entryway. It’s where
the kids unload their
backpacks, everyone kicks
off their shoes and where
you throw your coat.
With a place to store it
all, even the busiest family
can reclaim their space
from clutter.
ClosetMaid DIY laminate tower units with 3-Cube Storage Bench (also shown below) in White.
Tips to control clutter:
1 ClosetMaid’s 3-Cube Storage Bench provides
comfortable seating and out-of-the-way storage.
Place it by the front door to store shoes and
cold-weather essentials like scarves and gloves.2
2 Designate different colored bins for each member
of the family. Fabric drawers or metal baskets
can hold those small items that can add up to one
big mess.
ClosetMaid MasterSuite in Candlelight.
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15
TIME
Work
ClosetMaid DIY laminate shelving in White.
Whether you operate a
home-based business or
just need a command
center, make your home
office work for you with
attractive work and
storage areas. Designate
a low-traffic room as
your workspace to keep
distractions to a minimum
and invest in a sturdy
desk with at least one or
two drawers, a comfortable
chair, computer and other
office supplies you might
need. Having the right
work environment can
increase your productivity
and also help you maintain
a work-life balance.
Depending on your
budget, use ClosetMaid’s
DIY laminate or
custom-designed products
to create an organized
workstation for paying
bills, answering e-mails or
working from home.
in 2010 on the days
that they worked,
ClosetMaid MasterSuite in Chocolate Pear.
24%
of employed persons did
some or all of their work
at home
Source: Bureau of Labor Statistics,
2010 American Time Use Survey
ClosetMaid ShelfTrack wire shelving in White.
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closetmaidmediakit2012.com
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TIME
Play
ClosetMaid MasterSuite in Antique White.
Children need time to
play, whether it’s inside
or outdoors. In fact,
studies show that 30-60
minutes a day of simple
creative play is good
for a child’s growth,
mental health and social
development. However,
playrooms can easily
get out of hand without
the proper organization
systems. So, whether you
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want custom storage or
affordable DIY options,
ClosetMaid offers a variety
of products designed to
keep toys out of the living
room and put away in
the playroom.
closetmaidmediakit2012.com
ClosetMaid DIY ventilated wire shelving in White with Fabric Drawers.
Tips to control clutter:
1 Give your child enough room to play with
shelving that maximizes wall space. Don’t forget
hooks to hang coats, backpacks or sports gear.
2 Add subtle pops of color with ClosetMaid
Fabric Drawers, available in shades from pink
to blue. These lightweight bins can corral toys,
books or other games and parents can even use
them to do a quick lap around the house, picking
up stray items.
ClosetMaid Cubeicals 9-Cube Organizer in White with
Fabric Drawers.
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TIME
Family
TIME
Craft
ClosetMaid DIY laminate tower units in Espresso (left) and ClosetMaid MasterSuite in White (right).
Your family room has to
accommodate a variety of
uses, from media center
to library to art gallery and
game central. For rooms
prone to clutter, consider
adding efficient storage,
such as shelving or a DIY
room organizer. These
are excellent organize-it-all
options to frame the TV,
store DVDs or display
that collection of vases
and books.
ClosetMaid can design a
stylish solution to fit your
needs, your space and
all your things – whether
you want them on display
or neatly put away.
ClosetMaid MasterSuite in White.
Set up “shop” in your own
home by designating a
separate space to handle
all your crafting needs.
Equip your space with
a workstation or desk
large enough to handle
your craft projects and a
corkboard to pin design
ideas and inspirations for
quick comparisons. Keep
yourself organized by
adding shelving and
adequate storage space
in 2010, consumers spent
$18.8
billion buying and renting DVDs,
Blu-ray Discs and digital content
Source: Entertainment Merchants Association
for tools, paintbrushes
or other accessories.
For example, ClosetMaid’s
laminate or adjustable
wire shelving, can easily
be installed on the
wall or in a closet to
keep supplies for sewing,
painting, woodworking,
scrapbooking and
gift wrapping within
arm’s reach.
ClosetMaid ShelfTrack wire shelving in White.
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TIME
Clean-up
TIME
Tool
ClosetMaid MultiSuite™ cabinets in Hammered Grey with slotwall panels (left) and Dimensions® in White (right).
ClosetMaid MasterSuite in White.
A well-designed laundry
room makes it easy to
get even the largest load
of laundry done. Create
extra storage space near
the washer and dryer with
ClosetMaid MasterSuite
or DIY laminate shelving,
which comes with
additional accessories
like doors, drawers and
hang rods. Use shelves
at arm level to store
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detergent, dryer sheets
and fabric softener, while
doors neatly hide the iron,
lint brush and sewing kit.
Pull-out wire baskets can
hold freshly folded towels
or be used to sort dark
and light clothing for
the wash.
closetmaidmediakit2012.com
25%
of people with two car
garages don’t park any cars
inside of them
Source: National Association of
Professional Organizers
The garage houses
everything from dad’s tools
and lawn mower to the
kids’ sports gear, bikes and
forgotten toys and mom’s
holiday crafts, cleaning
supplies and gardening
equipment. It’s no wonder
the wide range of storage
needs and ever-changing
daily activities make the
garage a complicated
space to keep organized.
shelving or a work center
to house frequently
used items like auto fluids
and tools. Additional
upper shelving is ideal for
storing seasonal and
infrequently used
items, such as holiday
decorations and boxes
of “extra” parts.
Tackle clutter from the
ground up by utilizing
every inch of space
with heavy-duty wire
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new time-saving and
ORGANIZING products
To download images simply clck on any image.
Dimensions®
Dimensions is a durable DIY
laminate storage system with
powder-coated doors and
drawer fronts that are scratch,
stain and impact resistant. In
stores now at The Home Depot.
Cubeicals® 12-Cube
Organizer
The Cubeicals 12-Cube
Organizer, in White or
Espresso, can be placed
horizontally or vertically to
accommodate any storage
dilemma. Available Spring
2012 at Target and Target.com.
SuiteSymphony™
SuiteSymphony, a DIY
laminate product, now
comes in a new Espresso
finish. Sold in Canada at select
retailers such as Lowe’s and
on ClosetMaid.com.
Selectives™
Selectives, a DIY laminate
line, relaunches with new
five-panel doors and drawer
fronts. Available Spring 2012
only at The Home Depot.
Impressions™
Impressions, ClosetMaid’s
newest DIY laminate line in a
Dark Cherry finish, integrates
decorative molding and
other furniture-like details
to create stylish storage.
Available Spring 2012 only
at The Home Depot.
Mini Fabric Drawers
These Mini Fabric Drawers
are ideal for holding small
items like accessories, makeup
or other personal items.
Black, Natural and Light
Purple are the newest colors
available. Now available
at Target stores, Target.com
and ClosetMaid.com.
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ArrangeMents™
Multipurpose
Hobby and Space
Saver Cabinets
Create multiple storage
options with ArrangeMents,
a DIY product available in
six different cabinet styles
with medium and large
fabric bins in four different
colors. Available Spring
2012 exclusively at Target
and Target.com.
These one- and two-door
multipurpose cabinets are ideal
for maximizing storage in small
spaces. The cabinets feature
fixed and adjustable shelves
that are both stain and moisture
resistant, along with concealed
European-style hinges and
oversized aluminum handles.
Available Spring 2012 at
Target and Target.com.
Utility and Wire Hook
Accessories
6-Cube Activity Table
ClosetMaid’s 6-Cube Activity
Table has plenty of play and
storage space for toys, art
materials and school supplies.
Use with ClosetMaid Fabric
Drawers (sold separately).
Available in White exclusively
on Target.com.
2-Cube Storage Locker
5-8 ft. ShelfTrack™ Closet
Organizer Kit in Nickel
This organizer kit can be
configured for 5-8 ft.-wide
closets and features adjustable
shelves and brackets, allowing
consumers to reconfigure the
design as needs change. The
kit includes all hardware,
shelving and brackets in one
box for easy installation.
Available now at The Home
Depot and ClosetMaid.com.
Mop and Broom Holder – Store
mops, brooms, Swiffers® and
other cleaning items.
All-Purpose Holder – Hang
towels, clothes and other items.
Utility Hook – Store those
small household items that can
add up to one big mess.
Single Hooks – Place them wherever
you need some extra help.
Small Wire Bin (Silver finish) –
Fits conveniently inside cabinets
or closets.
Universal Hook – Drape jackets
and coats or umbrellas.
Keep kids organized with the
ClosetMaid 2-Cube Storage
Locker, which can tame clutter
in the foyer, hall, entryway or
mudroom. Available in White
exclusively on Target.com.
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time to get
to get STARTED
ideas. information.
ClosetMaid.com
Ready to tackle that organization
project? Let ClosetMaid.com help
you get started. Whether you are
interested in do-it-yourself or do-it-forme products, ClosetMaid.com makes
it easy to find the right storage
solution for you.
Discover the newest ClosetMaid products, inspiring lifestyle photography
and helpful organization tips – all at your fingertips.
ASSISTANCE.
Get Ideas
Design
Prepare
Install
On ClosetMaid.com you
can narrow down your
search for the perfect
closet style by room type,
closet type, material
preference and skill level.
And then, name your
project and save multiple
images from the idea
gallery to My Projects for
future reference. There
are over 1,500 images
you can choose from as
you plan your project.
After you select the
closet you want, you can
“Start Your Design” to
see the closet in an empty,
un-propped format. From
there, decide whether
to select ClosetMaid’s
professional design
service assistance, design
the closet yourself with
the online design tool or
contact one of ClosetMaid’s
Authorized Dealers for
custom design and
installation.
In this section, you’ll
find an Organizational
Profiler which provides
recommendations
based on your motivation,
challenges, confidence
level and personality
type; Planning Tips
specific to room types;
and a printable Tools and
Materials checklist.
This is the go-to place
for product installation
instructions, helpful
videos, easy how-to
guides and frequently
asked questions.
closetmaidmediakit2012.com
Shop
Here you can learn where
to buy ClosetMaid products
at retail, or in some cases,
purchase products online
immediately.
My ClosetMaid
You’ll find your saved
projects here to refer to in
the future.
Resource Desk
ClosetMaid.com
Need an entire story or
just an idea to get started?
ClosetMaid can provide
both content, and pitches
– whatever works best for
your media needs. Along
with ClosetMaid’s team,
we talk to professional
organizers across the
country for expert comments.
E-mail your request to
ClosetMaidPR@
ClarkeAdvertising.com.
Click your way to an
organized home. Learn
more about ClosetMaid
and its various do-ityourself and do-it-for-me
products online. Browse
through product catalogs,
glamour photos and
an idea gallery for
inspiration. Design your
own closet, find out
where to buy ClosetMaid
products and even get
tips and information on
installing your new product.
ClosetMaid
Makeovers
Product is available for
editorial makeovers and
promotional giveaways.
Only need the perfect
photo? We can supply
that, too.
Design Tools
ClosetMaid.com offers
a free online storage
planner that helps you
design your space all by
yourself. After a quick
download, click to
add components
and accessories. When
you’re finished, you have
a design and a parts
list ready to print. It’s
that simple!
ClosetMaid also
provides professional
design services. Go to
ClosetMaid.com and
complete a few questions
regarding your storage
area and needs, then
ClosetMaid’s team of
design specialists will
process your request.
For a small fee, you
receive two designs for a
single storage space that
include line art drawings,
color renderings, parts
list and a where-to-buy
option. How organized
is that?
Do-it-for-Me
With a ClosetMaid
Authorized Dealer
managing every step
from design to installation,
ClosetMaid’s do-itfor-me products come
with the quality
homeowners expect.
ClosetMaid products
are also backed
by a lifetime Free
Replacement Policy. Visit
CustomClosetMaid.com
or call (800) 874-0008
to locate a ClosetMaid
Authorized Dealer in
your area.
29
650 SW 27th Ave.
Ocala, Florida 34471
1-800-874-0008
www.closetmaid.com
© ClosetMaid Corporation 2012