Salerm Cosmetics is one of the largest Spanish Groups
Transcription
Salerm Cosmetics is one of the largest Spanish Groups
Salerm Cosmetics is one of the largest Spanish Groups dedicated to the world of hair and beauty cosmetics, with far reaching international presence thanks to its strong and hugely successful product base. As a multinational cosmetics firm, Salerm Cosmetics has its own laboratories which allow the brand to be at the forefront of cosmetic formula investigation and development. Salerm Cosmetics is currently present on five continents with more than 30 branches in locations which include New York, Montreal, Berlin, Milan, Mexico DC and Madrid, as well as our own central headquarters here in Barcelona. 89% of hair professionals are familiar with the Salerm Cosmetics brand name which boasts a wide variety of products from styling to treatments; ample to satisfy not only the needs of the professional stylist but also those of the end customer. Index Coloration The coloration of the future ...................................................................................... Pag. 8 to 9 The color is ours, we lead .................................................................................... Pag. 10 to 11 Natural Colors ....................................................................................................... Pag. 12 to 13 Oxygenated ............................................................................................................ Pag. 14 to 15 Discoloration ......................................................................................................... Pag. 16 to 17 Your free O2 color ................................................................................................. Pag. 18 to 19 More color ............................................................................................................. Pag. 20 to 21 Take care of color ................................................................................................. Pag. 22 to 23 Form Definite Smooth ..................................................................................................... Pag. 26 to 27 Permanent / relaxer ............................................................................................... Pag. 28 to 29 Special iron and hairdryer ..................................................................................... Pag. 30 to 31 Finishes Perfect Finish ........................................................................................................ Pag. 34 to 35 Definition no limits ................................................................................................ Pag. 36 to 37 Salerm Cosmetics Lacquers .................................................................................. Pag. 38 to 39 Repairing Oils ......................................................................................................... Pag. 40 to 41 Treatments Healthier and younger hair .......................................................................................Pag. 44 -45 Shampoo for each hair ............................................................................................Pag. 46 - 47 Spa: relax under water ............................................................................................Pag. 48 - 49 Vial treatments ........................................................................................................Pag. 50 - 51 Capillary lifting ........................................................................................................Pag. 52 - 53 Total Hydration ........................................................................................................Pag. 54 - 55 Biokera Pure natural .............................................................................................................Pag. 56 - 57 Homme For today’s men .......................................................................................................Pag. 60 - 61 Beauty Colorful beauty .......................................................................................................Pag. 64 - 65 Beauty: skin care .....................................................................................................Pag. 66 - 67 Merchandising Small machinery ......................................................................................................Pag. 70 - 71 HAIR CO LOR We want you challenge the gray days with the color of your hair. May you live new experiences. A color? Hundreds, one line of color? Four: Salermvison, Iridia, Salermix and Color Soft. Always with the same philosophy: For natural colors, durable and with a natural shine. And to make it last longer we even offer maintenance solutions. 6 7 • Ammonia free • No PPD means less allergies • Neutralizes irritation and itchiness • Perfect coverage • Perfect gray cover • Lifts up to three tones • Gentle on skin • Dermatologically tested perfume • Long-lasting color • Guaranteed exceptional color from root to tip • Over 40 colors 8 THE FUTURE OF HAIR COLOR Salerm Cosmetics revolutionizes the world of hair color with IRIDA, the natural evolution of Salermvison and totally ammonia and PPD free. A new concept in oxidation hair color, which will change not only the habits of hairdressing professionals, but also those of our customers, who will experience optimum results in cover, durability and comfort. At Salerm Cosmetics we have always strived to ensure our customer’s hair has the best possible care and the longest lasting colors. Iridia Ref: IR - 0,7 Oz Ref: 791 - 36 Oz - OLEO PROTECT Ref: 792 - 36 Oz - 20 VOL Ref: 793 - 36 Oz - 30 VOL Ref: 794 - 36 Oz - 40 VOL Ref: 790 - 36 Oz - OXI ECO Ref: 796 - 17,6 Oz - DECO ECO Ref: 318 (Color Chart) 9 Salermvison Color Chart New tones based on exclusive, cutting-edge, micro-molecular hair color technology. Ref: 320 Ref: SV – 2,3 oz. + 3,45 OZ. dev. 10 COLOR IS OURS… WE ARE LEADERS Salermix Three colors with high lifting power, to achieve brighter and more intense results than any ordinary hair dye. Ref: TMC – 2,1oz + 4,2 OZ. dev. 11 Enhancing Emulsion Designed specifically for use with Color Soft hair color. Ref: 169 - 5,6 OZ. Ref: 178 - 35,3 OZ. Ref: 155 - 5,6 OZ LIGHT COLORS Ref: 157 - 35,3 OZ LIGHT COLORS Color Soft Hair Color Demi-permanent, ammonia free hair color. Ref: TS1 – 3,4 oz. + 6,76 OZ. dev. Ref: 277 (Color Chart) 12 NATURAL COLORS Sensación Salerm Cosmetics presents Sensacion, a color rinse that revitalizes, corrects and illuminates your color. Color and shine rinse. Ref: S... - 5,2 OZ. Ref: 180 - 33,8 FL.OZ. Ref: 323 (Color Chart) 13 14 OXY GENA TED Perhoxyl Fast acting cream developer that reduces processing time to 10 minutes. Ref: 161L - 18 OZ. Cream Developer The perfect ally to hair colors oxidation. Ref: 952LP - 6,1 Oz. 20 Vol. Ref: 953LP - 6,1 Oz. 30 Vol. Ref: 954LP - 6,1 Oz. 40 Vol. Ref: 352LP - 8,1 OZ. 20 vol. Ref: 353LP - 8,1 OZ. 30 vol. Ref: 354LP - 8,1 OZ. 40 vol. Ref: 191LP - 36 OZ. 10 vol. Ref: 172LP - 36 OZ. 20 vol. Ref: 173LP - 36 OZ. 30 vol. Ref: 174LP - 36 OZ. 40 vol. Ref: 172GLP - 167,9 OZ 20 vol. 15 Decoviolet Decoblue The next step in lightening formulae and one closer to meeting all the color expert’s needs. Lifts up to 3 levels in a controlled manner and has a conditioning effect on the hair. A powerful lightening tool for the hair color expert. Maximum lightening in minimum time. Gentle on hair. A new concept in lightening. It’s the fastest and most effective way to a 100% active, ready to use, lightening paste. 12 sachets + 3 packs of 4 phials Ref: 498 - 17,6 OZ. Ref: 497 - 17,6 OZ. Ref: 495 16 Decopate Kit DIS COLOR ATION Magic Bleach A progressive lightening concept. Permits greater uniformity for a more perfect result. Its special formula prevents the release of powder. Ref: 504 - 17,6 OZ. Shade Correcting Oil Brings a new cosmetic care dimension to the technical hair lightening process. 3 packs of 4 phials Ref: 496 - 0,44 OZ. phials 17 18 YOUR COLOR, FREE FROM Citric Balance is an antioxidant treatment designed by Salerm Cosmetics to release the O2 which builds up over washes and provokes hair color loss. Based on an exclusive complex of fruit acids, liposomed provitamin B5 and wheat proteins which restores the hair’s natural balance and creates a barrier against external agents. Its acidifying therapeutic effect reestablishes the pH of the hair and scalp, keeps the cuticles sealed, and at the same time locks natural moisture inside the hair. Citric Balance Shampoo Citric Balance Bitrat Step 01. Helps to seal the hair cuticle; optimizing shine and ensuring longer-lasting color results. Step 03. The last step strengthens the hair to reduce breakages and improve the appearance of weak, dry hair. Untangles hair without weighing it down. Ref: 183 - 9,0 OZ. Ref: 198 - 36 OZ. Ref: 176 - 8,5 OZ. Citric Balance Mask Citric Balance Treatment Step 02. Nourishes the hair, delaying the appearance of split ends and ensuring hair color lasts longer than ever. A three step treatment based on the latest developments in hair cosmetics that readjusts the hair’s balance to protect color for longer. Regulates and restores the pH balance of the hair and scalp. Ref: 177 - 8,6 OZ. Ref: 171 - Kit Citric 19 20 Dermoclean Skin protector Color Reverse Individual wipes for cleaning color stained skin. Highly powerful cleansing formula which is gentle on the skin A cream to prevent hair color from staining the skin. Original formula which removes oxidation hair color quickly, safely and effectively. Ref: 701EX - 24 WIPES Ref: 1001 - 2 OZ. Ref: 843 (P1-P2) 7,2 Oz + 6,2 Oz. MORE COLOR Gray Cover Red Fix Silk Plus Improves the effectiveness of any hair color on the market. For stubborn gray. A fluid cosmetic that fastens red dye pigments inside the hair improving initial color results and color durability. Highly recommendable with any shade of red. Formula containing metallic inhibitors which allow technical products to work correctly. Helps to reduce itchiness which can occur when coloring or lightening. Ref: 70 - 0,17 FL. OZ. x 12 Ref: 69 - 0,17 FL. OZ. x 12 Ref: 72 - 0,17 FL. OZ. x 12 21 Color Shampoo Purifies, revitalizes and preserves hair color, whether natural or dyed. Ref: 908 Black 9,0 OZ. Ref: 909 Platinum 9,0 OZ. Ref: 910 Brown 9,0 OZ. Ref: 912 Light Blond 9,0 OZ. Ref: 911 Golden Blond 9,0 OZ. Ref: 913 Mahogany 9,0 OZ. Color Mask A conditioning mask designed to revitalize and intensify hair color, whether natural or dyed. Ref: 904 Black 6,9 OZ. Ref: 905 Platinum 6,9 OZ. Ref: 903 Brown 6,9 OZ. Color Mousse Ref: 906 Light Blond 6,9 OZ. Ref: 907 Golden Blond 6,9 OZ. Ref: 902 Mahogany 6,9 OZ. A color mousse designed to revitalize and intensify hair color, whether natural or dyed. Ref: 922 Black 10,2 OZ. Ref: 925 Light Blond 10,2 OZ. Ref: 923 Platinum 10,2 OZ. Ref: 924 Golden Blond 10,2 OZ. Ref: 921 Brown 10,2 OZ. Ref: 920 Mahogany 10,2 OZ. 22 CARE FOR YOUR COLOR Longer-lasting and shinier. The color maintenance products from Salerm Cosmetics prolong the life of hair color, whether natural or dyed. Cleanses, revitalizes and maintains color. Infinite color thanks to Salerm Cosmetics. 23 FORM We transform your beauty, we enhance it. For that, day by day, at any time, you feel especially attractive. How do you want it? Straight or maybe curly? We help you with a wide variety of products to get it. 24 25 26 SMOOTH DEFI NITIVE Ref: 861 - Kit Coloured hair Ref: 862 - Kit Natural hair Ref: 865 - Kit Natural/difficult Wake up! ... final smoothing respecting the hair is not a dream Absolut straightener with Keratin + natural + protection with keratin 0% formaldehyde Salerm Cosmetics presents absolute straightening with keratin. The first straightening product designed to offer a complete treatment that acts directly on the hair cortex and surface without the need for formaldehyde. Advanced straightening technology containing hydrolyzed keratin which improves and protects hair, replenishing lost moisture to keep hair bright and shiny. Perfectly straight hair without loss of radiance or shine: the evolution of keratin. Absolut Straightener Perfectly straight hair without loss of radiance or shine: the evolution of keratin. Ref: 855 A.Straightener - Step 1 - Enhancer 8.5 OZ. Ref: 856 A.Straightener Step 2 - Relaxer cream C. natural - NET WT. 17.46 OZ. Ref: 857 A.Straightener Step 2 - Colored hair relaxer cream NET WT. 17.46 OZ. Ref: 858 A.Straightener Step 3 - Neutralizer NET WT. 15.9 OZ. Ref: 859 A.Straightener - Paso 4 Post-treatment 15,10 € Ref: 863 A.Straightener Step 1 - Protector 8.5 OZ. Ref: 864 A.Straightener Step 2 - Natural/difficult hair relaxer cream NET WT. 17.46 OZ. 27 Neutralizer Designed to work with Active Form. Ref: 707 - 35,8 OZ Neutralizer 1+1 Active Form Permanent Wave For well defined curls with shine and bounce. Ref: 250 - Active Form 0 Difficult hair 6x2,5 FL. OZ. pack. Ref: 251 - Active Form 1 Virgin hair 6x2,5 FL. OZ. pack. Ref: 252 - Active Form 2 Colored hair 6x2,5 FL. OZ. pack. Ref: 253 - Active Form 3 Damaged hair 6x2,5 FL. OZ. pack. 28 PERMA NENT / RELAXER Relaxer Kit Straightener A complete range for hair straightening. For an optimum end result, leaving hair shiny, flexible and exceptionally silky. Perfect for afro hair. Ref: 363 - 12 Product Kit Ref: 330 - 1 Use Relaxer Kit (normal) Ref: 331 - 1 Use Relaxer Kit (strong) Ref: 370 - 7,23 OZ. Strong Cream Ref: 371 - 7,23 OZ. Gentle Cream Ref: 372 - 7,23 OZ. Normal Cream Ref: 373 - 18,4 OZ. Neutralizer Ref: 374 - 7,23 OZ. Protector Ref: 375 - 0,51 FL. OZ. Relaxer Shine Ref: 340 - 33,2 OZ. OZ Strong Cream Ref: 341 - 33,2 OZ. Normal Cream Ref: 342 - 33,2 OZ. Gentle Cream Ref: 343 - 33,2 OZ. Super Strong Cream Ref: 333 - 66,3 OZ. Normal Cream Ref: 334 - 66,3 OZ. Gentle Cream Ref: 335 - 66,3 OZ. Strong Cream Ref: 336 - 66,3 OZ. Super Strong Cream 29 Perfect flat iron styling Salerm Cosmetics presents a range of products designed for use with straightening irons. A complete range including a shampoo, gel and spray to protect the hair from heat and making it look shiny, smoothy and in great condition. Straightening Gel / Shampoo / Spray Micronized silicone spray designed to make straightening with a hair iron easier. Creates a barrier that protects the hair fiber from heat. It strengthens and hydrates the hair, smoothing its surface from root to tip. Ref: 776 - 7,1 OZ. Ref: 777 - 8,5 FL OZ. Ref: 778 - 6,9 OZ. Ref: 779 - 35,6 OZ. 30 SPECIAL AND IRON DRYER Brushing Designed to make blow-dry styling easier. A hydrating formula which protects the hair from heat damage and provides gentle styling hold. Ref: 5627 - 8,5 FL OZ. 31 FINI SHES Why not give free rein to your imagination? Let your hair down and make an appointment, the best of the evenings. We place finishes and you the limits.... ProLine, Definition, lacquers, repair, shine ... 32 33 With Pro • line we aim to perfect styling and updos and make them as long-lasting as possible. That’s why our laboratories spend so much time investigating different substances and nutrients, to give new textures and consistencies to our products. This allows the stylist to add personality to his or her creations; to bring out the essence of an image or look. The Salerm Cosmetics styling products can give hair whatever it is that’s missing, in some cases enriching and in all cases enhancing. 34 THE PERFECT FINISH Styling Liss A citric straightening gel for getting perfectly straight, longlasting results from even the driest, frizzy or curly hair. Contains a moisture repellent. Ref: 2045 - 5,26 OZ. Spray Lac Fast drying, progressive action hairspray for shiny, flexible hold. The more applied the stronger the effect. Ref: 2041 - 8,3 FL OZ Next Super Activo Repairs and seals split ends and breakages. Hydrates and adds shine without build-up. Ref: 2031 - 1,70 OZ. Styling Brush A cutting edge styling product with a volume boosting enveloping effect. Ref: 2048 - 8,44 OZ. Curl Mousse Straight Mousse Styling Curl Ice Gel At last, a mousse that gives hold and shape to natural curls without restricting movement. Use this highly concentrated mousse to create the perfect, long-lasting, ironed effect finish. For the perfect definition of natural curls. Ref: 2038 - 9,7 OZ. Lamilux Strong Mousse With the texture of crushed ice slush, it’s the perfect fusion between hi-tech gels and the extraordinary properties of the most radical wax. Are you bold enough? Ref: 2040 - 9,7 OZ. Wax Ref: 2046 - 8 OZ. Highly absorbent, (non-oily) styling wax that doesn’t create unwanted build-up. Strong styling hold without losing natural movement. For a finishing touch of moisture and shine. Just a small amount is enough to boost the hair’s natural beauty. Ref: 2029 - 2,57 OZ. Ref: 2050 - 2,6 OZ. Ref: 2039 - 9,7 OZ. Ref: 2032 - 3,38 FL. OZ. Wet Gel Mousse Pro Lac Cream Wax A gentle mousse for blowdrying using finger styling techniques. Makes hair easier to comb. Ref: 2037 - 9,7 OZ. An eco-friendly hairspray with progressive hold for added body and shape. Allows touch ups. Wet look styling. Looks can be refreshed with just a touch of water. Styling cream that hydrates and holds the desired shape. Ref: 2034 - 3,43 OZ. Ref: 2049 - 10,1 OZ. Ref: 2047 - 7,05 OZ. Ref: 2122 - 17,81 OZ. Ref: 2033 – 7,12 OZ. Ref: 2121 – 17,81OZ. 35 Definition Mousse Moisture repelling mousse which allows easier movement definition when drying. Ref: 1011 - 9,9 OZ. Volume Mousse Gentle mousse perfect for finger styling blow dry techniques. Ref: 1012 - 9,7 OZ. Final Touch Definiton Mist Eco-friendly styling spray for rapid precision drying. Allows touch ups before reaching maximum hold. Ref: 826 - 10,1 OZ. Definition Hairspray Designed for sculpting perfect updos. Its antihumidity effect guarantees spectacular results for fine hair, adding volume and strength to any style. Brushes out easily and doesn’t build up or flake. Keeps hair hydrated. Ref: 2244 - 11 OZ. 36 DEFI NITION NO LIMITS Salerm Cosmetics presents the DEFINITION range. A series of modern, agile, flexible products designed by our laboratories as the answer to the needs of the most up-to-date professional hairdresser. High quality, NO LIMITS products, produced using the latest generation components, tested thousands of times to enable us to offer the professionals who use them, the peace of mind guaranteed by top quality products. As part of our policy to innovate, we present Nature DEFINITION Hairspray as an integral part of the DEFINITION range, easily recognizable thanks to its smart green can. Definition Nature A hairspray designed for the most demanding professionals. Can be applied from any angle. Hypoallergenic. Ref: 3400 - 12 OZ. NORMAL Ref: 3400F - 12 OZ. STRONG 37 38 HAIR SPRAYS: SALERM COSMETICS CASTING THIN AND LIGHT PERFECT SETTING The styling hold formulas of the Salerm Cosmetics hairsprays are the exclusive results of our laboratory research. The perfect styling hold. The Salerm Cosmetics hairsprays release a micro-fine mist which guarantee the perfect light yet effective hold, to keep hair in place without losing its natural appearance and silky feel. Salerm Cosmetics Hair Spray Hi Repair For longer-lasting hold thanks to its new moisture repelling ingredients. Allows for touch-ups. Preserves movement without losing shape. Hold without build-up. Natural shine. Hi Repair, the first hairspray to repair. Give shape and hold to your styling repair and shine at the same time. With moisture repelling effect. Contains a sun protection filter. For healthy, shiny and full-bodied hair. Ref: 351 - 1,8 OZ. Ref: 349 - 12 OZ. Ref: 348 - 18 OZ. Ref: 351A - 2,9 OZ. Ref: 481A - 21,5 OZ. (STRONG) Ref: 483A - 21,7 OZ. (EXTRA STRONG) Salerm Cosmetics Classic Hairspray The best selling hairspray. Give your look strength and moisture repelling power. Ref: 479 – 12,2 OZ. NORMAL Ref: 476 – 18,3OZ. NORMAL Ref: 480 – 12,2OZ. STRONG Ref: 481 – 18,3 OZ. STRONG Ref: 482 – 12,2 OZ. EXTRA STRONG 39 40 OILS REPAIRERS Salermvital Super Active Arganology A highly concentrated serum essential for rebuilding specific areas of hair with notable signs of damage, such as the tips. Adds natural looking shine. Arganology rediscovers an original formula with an argan and cotton oil base, created by alchemists from the historic Al-Andalus. An exclusive natural beauty secret that leaves hair extraordinarily soft, shiny and smooth, rescued for you by Salerm Cosmetics. Strengthens and revitalizes damaged hair. Velvet to the touch. Quickly absorbed. Non-oily. Ref: 1710 - 0,34 OZ. Ref: 1719 - 4,2 OZ. Ref: 1720 - 2 OZ. Ref: 283 - 1,7 FL OZ. Silk Touch A treatment which repairs the hair’s inner and outer structures, improving overall texture. Protects against heat, UV rays and other external aggressions. Adds shine. A treatment which repairs the hair’s inner and outer structures, improving overall texture. Protects against heat, UV rays and other external aggressions. Adds shine. Ref: 827 - 2,36 OZ. Ref: 828 - 5,07 OZ. Salermvital A formula designed for all over application; especially badly damaged areas. Perfect for long and medium length hair. Ref: 165 - 0,34 Fl OZ. x 5 phials Biomarine Contains Fucus and Laminaria; marine algae rich in minerals and active moisturizing elements. Makes untangling easier. Ref: 7745 - 8,5 FL. OZ. Ref: 697 Plis Bio Rosa A lotion designed to make the styling process easier and looks last longer. For styles that don’t require movement. Ref: 52 EST 8 packs of 4 phials. 41 TREAT MENTS We want your hair radiate beauty and personality, to look healthy inside and express on the outside. Our skincare line makes it possible. Have a problem? Fall, grease, dandruff, lack of hydration, repair? We help you manage them. 42 43 44 HAIR YOUNGER AND HEALTHY Salerm Cosmetics has come up with the botoxplus system for exceptional hair repair and rejuvenation. The Hi Repair treatment provides instant and spectacular results: full-bodied, strong, healthy hair in just three steps: shampoo + mask + finish. Pure keratin for hair. Hi-Repair Shampoo Hi Repair Finish Step 01. Rejuvenating treatment. Gets to work repairing and rebuilding the hair on contact. Ref: 186 - 9,0 OZ. Ref: 197 - 36 OZ. Step 03. Locks the treatment’s active particles inside the hair, enhancing texture and shine without unwanted residue build-up. Ref: 194 - 3,36 FL OZ. Hi-Repair Mask Hi Repair Treatment Step 02. Rejuvenating treatment. Boosts the effects produced by the shampoo. The hair is rebuilt from root to ends without oily build-up. A 3 step hair rejuvenating treatment. Incredible results from the first application; strong, healthy and full-bodied hair. Ref: 193 - 8,6 OZ. Ref: 162 - 36 OZ. Ref: 170 - Kit Repair 45 46 A SHAMPOO FOR EACH HAIR TYPE BECAUSE EACH HAIR IS UNIQUE Salerm Cosmetics wants you to take the best possible care of your own, unique type of hair. The Gold line was created so you can choose the best shampoo to suit your needs. Protein, dandruff, Equilibrium, white, oily or protein balsam. The Salerm Cosmetics Gold range will get the best out of your hair. Protein Shampoo White Hair shampoo Get the best out of your hair thanks to this shampoo’s special keratin based formula. Designed for use after technical processing. Eliminates yellow tones from white or gray hair. Ref: 513T - 0,72 OZ. Ref: 574 - 9,0 OZ. Ref: 572 - 18 OZ. Ref: 513 - 36 OZ. Ref: 513G - 187,7 OZ. Dandruff Shampoo Highly effective anti-dandruff action. Ref: 7742 - 8,4 OZ. Ref: 7741 - 16,8 OZ. Equilibrium Shampoo Effectively removes both technical product remains and daily dirt. Rich in nutrients to regenerate and restructure damaged hair, restoring the hair’s natural shine. Ref: 423 - 9 OZ. Ref: 413 - 18 OZ. Ref: 420 - 9 OZ. Ref: 416 - 18 OZ. Ref: 515 - 36,1 OZ. Ref: 515G - 187,7 OZ. Nutrient Shampoo Greasy Hair Shampoo A highly effective shampoo for reducing hair loss. Its active ingredients improve scalp blood circulation. Ref: 422 - 9,0 OZ. Ref: 414 - 18 OZ. Highly effective solution to scalp and hair oiliness. Ref: 424 - 9 OZ. Ref: 412 - 18 OZ. Pomegranate Shampoo Ref: 571 - 6,8 OZ. Ref: 569 - 36 OZ. Ref: 571G - 360 OZ. Pomegranate Balsam Ref: 570 - 200 ml Ref: 570G 10.000 ml Protein Balsam Product rich in active treatment molecules that restore the hair’s natural balance. Hair is instantly softer. Ideal for combing out tangles. Ref: 522T - 0,69 OZ. Ref: 401 - 8,6 OZ. Ref: 404 - 16,8 OZ. Ref: 522 - 34,6 OZ. Ref: 522 G - 176,5 OZ. 47 48 SPA: RELAX UNDER WATER Relaxing underwater moments with these refreshing and naturally scented shampoos and conditioners designed to oxygenate hair. Remove product build-up and get the hair and skin ready for further treatments with Salerm Cosmetics Dermocalm and Purifying shampoo and mask. Purifying Shampoo Innovative and dynamic shampoo, ideal for removing product build-up. Leaves hair clean, soft and natural to the touch. Ref: 820 - 9,04 OZ. Purifying Mask A conditioning mask that nourishes dry and damaged hair deep down. Smoothes and restores natural beauty. Ref: 822 - 6,92 OZ. Dermocalm Shampoo Designed specifically for use on sensitive skin, and perfect for releasing skin tension and relaxing the scalp. Produces a refreshing sensation. Ref: 819 - 9,04 OZ. Dermocalm Mask Restores lost body and strengthens and nourishes even the weakest hair and skin. Calms and relaxes the scalp. Ref: 821 - 6,92 OZ. 49 50 TREAT MENT PHIALS Kera-liss A frequent use keratin phial for relaxed, sensitized or difficult to manage hair. Controls frizz and static electricity. How to use: After washing the hair with Salerm Cosmetics protein shampoo, and with the hair still damp, apply the phial’s contents to the mid-lengths and ends. WITHOUT RINSING blow dry or iron as normal. Ref: 62 - 8 packs of 4 phials. Mega-conditioner A deep acting, hydrating, hair restructuring treatment for dry or damaged hair. With thermo-active action. How to use: In a bowl mix the contents of one phial with 1 Fl.Oz. of water. Stir with a tint brush to form a cream. Apply to clean, damp hair. Leave to work for five minutes then RINSE OFF. Ref: 67 - pack of 12 Conditioning lotion Restorative treatment for weak and treated hair. The combination of active nutrients gives hair vitality, shine and makes it easy to style. The internal repairing action of the silk proteins makes this treatment an effective way to recover the structure of sensitive hair. WITHOUT FINAL RINSE. Directions: Apply the contents of one vial to damp, shampooed hair. Massage in to evenly spread into hair. Detangle hair. Style as usual. Ref: 66 - 8 packs of 4 phials. Essential Conditioning Oil Kera-plus Treatment designed to treat dry, processed or colored hair. Its silk proteins get to work directly on deep down damage. Rinse off after use. For frequent use with heat based straightening tools. Its high keratin content leaves hair shinier and more manageable. How to use: After washing the hair with a Salerm Cosmetics Hi-Repair shampoo, and with the hair still damp, apply the contents of the phial to the mid-lengths and ends. Then blow dry or iron as normal. Ref: 65 - 8 packs of 4 phials. Ref: 90EST - 8 packs of 4 phials. Energy Hair Regenerator A fast-acting treatment containing the active elements necessary to ensure the correct function of the cellular mechanism which stimulates scalp circulation. Ref: 282EST - 8 packs of 4 phials. Vegetable Placenta Restructurer A formula containing specific active agents which increase hair follicle activity and boost hair vitality. Contains vegetable extracts, amino acids and vitamins. Ref: 71EST - 8 packs of 4 phials. Biokera Phials A ceramide based treatment that protects and restores hair before and after processing. Ref: 73EST - 8 packs of 4 phials. 51 0% FORMALDEHYDE 100% HEALTHY HAIR 52 CAPI LLARY LIFTING What is Keratin Shot? Keratin Shot is a rejuvenating, smoothing treatment. It doesn’t contain any formaldehyde which means zero damage; just smooth and shiny hair. It gives hair a new lease of life by depositing natural keratin deep inside the hair strand’s inner structures to nourish and strengthen from within. How does Keratin Shot work? Keratin Shot fills the hair with keratin, lending the hair extra weight to prevent unwanted curls or frizz, even in humid conditions. The results are amazing; hair looks shiny and healthy, feels incredible and has the strength and energy of brand new hair. Keratin Shot Deep Impact A multi-level hair mask for deep down hair repair. Bonds keratin molecules together to restore the hair’s cortex and seal cuticle damage. Ref: 816 - 6,9 OZ. Ref: 795 - 34,5 OZ. Keratin Shot is a smoothing, anti-frizz treatment which restores keratin that has been lost from the hair for many different reasons. KERATIN SHOT SMOOTHING SYSTEM can give a new lease of life to even the most badly damaged hair, to leave it looking revitalized, shiny and strong, and feeling beautifully soft. Ref: 182 – Maintenance Shampoo 18 Oz Ref: 181 – Straightening Cream 17,3 Oz Ref: 195 – Serum 3,38 Oz Keratin Shot Kit Ref: 196 – Kit (3 products + Spray + Comb) Ref: 192 – Maintenance Kit (3 products) 53 Salerm 21 Its formula, based on silk proteins, is the answer to badly treated, porous, dehydrated and damaged hair. Contains liposomes rich in vitamin B5, which increase product effectiveness tenfold. Salerm 21 A groundbreaking formula which moisturizes, protects and conditions in a 2+1 ratio (Salerm 21), depending on how it’s applied. Its silk protein and provitamin B5 base, developed using the latest advances in cosmetic science, leaves hair shiny and full of vitality. Ref: 5739 - 3.46 OZ. Ref: 5736 - 6,9 OZ. Ref: 5737 - 8,6 OZ. Ref: 5738 - 34.5 OZ. 54 TOTAL HYDRA TION Wheat Germ Mask A progressive action, intensive conditioning mask. Perfect for repairing very dry and damaged hair. Ref: 800 - 6.74 OZ. Ref: 798 - 33.7 OZ. 55 Biokera line treatment is the most natural. A mixture of the finest ingredients with maximum technology to deliver exceptional results to the hair and scalp. The power of the natural applied to hair treatments to combat most effectively the problems of lack of hydration, fall, dandruff and grease. Argan Shampoo Shampoo with argan oil, glycerine, keratin and guar derivative with antioxidant and protector. Provides natural hydration with a spectacular shine. Ref: 3001 -NET WT. 11 OZ. Ref: 3009 - 36 OZ. Argan Mask Hydrating mask that provides long lasting. Recovers dehydrated hair and enhances shine. Formulated with wheat germ oil and hair protective active. Ref: 3003- NET WT. 6.8 OZ. Hydrating Shampoo Mask with Argan oil, glycerin and keratin return the brightness, hydration and body to hair lost over time and due to external agents. Ref: 3019 - NET WT. 10.8 OZ. Ref: 3009 - 36 OZ. Hydrating Mask Shampoo hair ideal for hydration needs. Incorporates a longlasting moisturizing active and wheat germ oil which gives the hair manageability, softness and shine. Ref: 3024 - NET WT. 7.1 OZ. 56 BIOKERA NATURE Treated Hair Shampoo Shampoo with macadamia and raspberry oils that provides nutrients and antioxidants. Formula based on an active that protects color and helps restore the hair fiber. Ref: 3022 - NET WT. 10.8 OZ. Ref: 3009 - 36 OZ. Treated hair Mask Mask based on an active for color protection and reparation of the capillary fiber on treated hairs. Thanks to its high concentration in oils rich in antioxidants and nutrients improves the appearance of the hair. Ref: 3024 - NET WT. 6.9 OZ. Dandruff Shampoo Oily hair Shampoo Lotion specific hair regenerating Regulates apparition of dandruff thanks to the Zync Pyrithione and the linen oil. It helps to obtain de scalp normalized evading the dandruff apparition. Shampoo with a soft surfactant base ideal for a delicate washing . Formulated with beer yeast extract which possesses sebum. Intensive lotion formulated with ginseng natural extract, ginkgo biloba and vitamins. Revitalizes and provides nutrients to stimulate hair regeneration. Provides clima effect to increase absorption of the active. Ref: 3008 - NET WT. 10.8 OZ. Ref: 3009 - 36 OZ. Ref: 3012 - NET WT. 10.8 OZ. Ref: 3009 - 36 OZ. Ref: 3006 - 6 phials 0.34 FL.OZ. Dandruff Mask Oily hair Mask Shampoo specific hair regenerating Specific Mask for hair care with dandruff. Besides conditioners it incorporates zinc pyrithione and flax oil that act together to keep the scalp and hair without dandruff longer. Conditioning mask that helps keep hair clean longer. Formula very lightly enriched with brewer’s yeast that brings strength and conditioning. Acts as an oil regulator of the scalp. Refreshing action smooth shampoo formulated with ginkgo biloba extract. Stimulates the regeneration and revitalization of hair. Ref: 3011- NET WT. 6.9 OZ. Ref: 3017- NET WT. 6.9 OZ. Ref: 3004 - NET WT. 10.8 OZ. Ref: 3009 - 36 OZ. Dandruff treatment Oily hair treatment Volumizing and hair loss treatment Immediate effect lotion against scalp flaking. Its specific formula with zinc pyrithione and flax oil ensures scalp and dandruff free hairbetween washes. Intensive lotion formulated with proteins and amino acids from active to help avoid excess oil and keep hair clean longer. No rebound effect. Daily use spray with a combination of vitamins, ginseng revitalizing active and extract that increases the vigor of the hair bulb and stimulates the regeneration of the hair. Ref: 3010 - 6 phials 0.34 FL.OZ. Ref: 3015 - 6 phials 0.34 FL.OZ. Ref: 3007 - 10.1 FL.OZ. 57 HOMME You show the best of yourself, you like to take care of yourself, you need that the products you use every day for your personal care give you the results you want. Cosmetics Salerm Homme is with you to give you everything you need in beauty and wellness treatments, with male and effective. styles What do you need? 58 59 Fixation Extrème Contour des Yeux Aprèss Rasage Extreme hold styling gel from Salerm Cosmetics Homme. A highly moisture resistant product for extra strong styling control. Contains a combination of water resistant resins that guaranty long-lasting, extreme hold without build-up. A clear gel especially designed for the delicate eye area. Regular use reduces unsightly dark circles. Moisturizers and caffeine reduce puffiness and shadows. With instant action flash effect. Its natural moisturizers and caffeine are perfect for gently refreshing and smoothing tired looking eye contours. A clear moisturizing aftershave gel. Leaves skin looking healthy, hydrated and fresh. Contains deep acting skin moisturizers, specifically Aloe Vera extract which helps to calm irritated skin and restore lost moisture. Its hydrating properties protect and improve the skin’s condition to leave it feeling soothed and smooth. Ref: 712 -3.5 OZ. Ref: 717 - 0.5 OZ. Ref: 711 - 3,5 OZ. 60 MAN TODAY Fatigue Contrôle 24 FOR A moisturizing cream that improves the skin’s texture leaving it feeling energized and full of vitality. Maximum hydration and rapid absorption. Can be used after shaving. Ref: 716 - 2,6 OZ. Ref: 733 - 4,2 OZ. Age Protection Antipollution An age defying moisturizing cream which protects the skin from damaging external aggressions. Reduces the signs of fatigue, stress and fine lines. Maximum hydration and rapid absorption. Can be used after shaving. Ref: 734 - 4,2 OZ Contrôle Crème Mat Contrôle Gras Shampoing A shampoo designed to cleanse and regulate oily hair and scalps. Keeps hair clean for longer. Ref: 728 - 9 OZ. Contrôle Exfoliant Shampoing Shock treatment dandruff shampoo. Its exfoliating properties remove stubborn dandruff from the hair and scalp, leaving hair clean and shiny. Ref: 727 - 9 OZ. Fusion Gel Stop To Relax Shampoing-Gel 2 in 1 shampoo + gel. A gentle combination of refreshing and relaxing active ingredients. The perfect ally to the treatment shampoos. Ref: 715 - 3.6 OZ. Ref: 725 - 9 OZ. Ref: 705 - 36 OZ. Parfait Système Rasage A clear shaving gel perfect for maximum precision shaving. Ideal for difficult areas such as beards, goatees and sideburns. Its high-tech formula helps to delay the reappearance of facial hair. Ref: 714 - 3.5 OZ. Ref: 723 - 7 OZ- The styling advantages of a wax with the finish of a gel. Progressive hold. Contains revitalizing marine minerals. Wet look finish. Fixation Gel Mémoire Ref: 732 - 5.3 OZ. Ref: 730 - 7 OZ. A styling product that contains state-ofthe-art polymers which produce a memory effect hold. Best results on dry or slightly damp hair. A styling product designed especially for fine hair. Nonoily. Flexible hold. Keeps hair hydrated and healthy looking. Ref: 731 - 1,76 OZ Peeling Rajeunissant Visage An exfoliating gel face scrub formulated to cleanse impurities and eliminate dead skin cells. Rejuvenating effect. Ref: 724 - 6,6 OZ. Contrôle Chute 1-Shampoing A shampoo designed to treat thinning hair. Contains specific, strengthening nutrients. Cleans hair with gentle efficiency. Ref: 726 - 9 OZ. Contrôle Chute 2-Lotion A nutritive treatment lotion in a spray format for easy application. Contains vitamins to strengthen weak and thinning hair, adding body, thickness and vitality. Rejuvenating effect on the scalp. Ref: 729 - 6,76 OZ. 61 BEAUTY We understand beauty as a whole. We want you when you look in the mirror and smile to feel good. Want to color your nails? Would you rather take care of your hands? Or, do you need to shave? We give you the keys to look radiant with our products 62 63 64 BEAUTY A BURST OF COLOR Nail Polish Hand Cream Dense, colored, liquid polish. An extensive range made up of 25 on trend colors. Includes: wide range of French manicure colors and treatments: drying, strengthening, cuticle softening and gloss coat. Moisturizing and nourishing hand cream. Easy to apply and quickly absorbed without greasiness. Nail Polish Ref: 0... Display Ref: 110 Color Chart Ref: 111 Ref: 508 - 2.03 OZ. Dry Quickly Spray on to reduce nail polish drying time. Ref: 507 - 3.1 OZ. Nail Polish Remover Bi-phase, acetone free liquid with added nutrients. Ref: 519 - 6.76 FL. OZ. 65 66 BEAUTY: WE CARE YOUR SKIN Post Wax Post wax mousse provides the perfect post wax treatment. Delays the reappearance of hair. With calming effect. Ref: 2245 - 9.8 OZ. Roll-On Wax Kit Wax Wax kit Wax’s formula based on natural ingredients. Ref: 222 – Clean Wax Ref: EN660 - 4,05 Wax Cartridge Ref: EN661 - 5,06 OZ Wax Cartridge Ref: 770 - Wax Paper 9 x 3 in Ref: 771 - Wax Paper 9 x 1,8 in Follicular Inhibitor Delays the reappearance of hair. Ref: 2264 - 0.51 OZ. X 32 Ref: 533 - 35.28 OZ. Low melting point wax Ref: 534 - 35.28 OZ. Blue wax Pre Wax This pre-wax treatment lotion gets the skin ready for hair removal. Ref: 2253 - 13,51 OZ 67 MER CHAN DISING Salerm Cosmetics Accessories that will help you in your daily work. Scissors, towels, cutting layers ... all you need we have it for you. 68 69 Ref: 31 Ref: 32 Ref: 30 Ref: V2701SP Ref: 5455 Display Ref: 224 Ref: 226 Ref: 35 Ref: 225 Ref: 38 Ref: 759 Ref: 764 Ref: 765 Ref: 199 Ref: 746 Ref: 739 Ref: 745 Ref: 39 Ref: 763 Ref: Kut Ref: Peinadorn Ref: 37 Ref: 5521 Ref: 5522 Ref: 33 Ref:Tarjetero Cod: 5793 Ref: 215 Ref: 5848 Ref: 230 Ref: 650 Ref: 295 - 0,7 inch Ref: 294 - 0,9 inch Ref: 293 - 1,2 inch Ref: Toallalil Ref: 296 70 Ref: 187 Ref: 45 Ref: 292 - 1,6 inch Ref: 291 - 2,0 inch Ref: 290 - 2,5 inch Ref: Toallagolg Ref: ToallaB Ref: 227 (Vison) Ref. 5784 (Iridia) Ref: K22 Ref: V2706-BB Ref: V2706-ABSO Ref: RL220V Ref: V2800 Ref: K6000 Ref: Styla Ref: Styla Air Ref: Styla Light 71 72 Europe • SALERM COSMETICS SEDE CENTRAL / HEADQUARTER • Pza. Víctor Martínez, s/n, Pol.LLissá de Vall • 08185 Barcelona (España) • Tel. 93 860 81 11 • Fax 93 860 81 34 • www.salerm.com • 902 100 449 info@salerm.com • SALERM BCN ACADEMY & TECHNICAL CENTER • C/ Muntaner, 8 - 08011 BARCELONA • Tel. 93 323 08 54 • Fax 93 451 68 84 • Tel. directo de consultas técnicas 93 453 67 81 • SALERM COSMETICS ANDALUCIA (LINCE) • Ctra. Estepa - Guadix, km. 10,700 • 14500 Puente Genil (CÓRDOBA) • Tel. 957 60 55 47 • Fax 957 60 91 45 • infoand@salerm.com • SALERM COSMETICS ARAGÓN • Pol. Ind. Malpica, C / F Oeste nave 97, Grupo Quejido, • 50057 Malpica (ZARAGOZA) • Tel. 976 57 12 02 • Fax 976 57 09 67 • infoara@salerm.com • SALERM COSMETICS BALEARES • BENITO M. CLAR SALOM • Gremi de Passamaners, 16 nave 6 - Pol. Son Rossinyol • 07009 PALMA DE MALLORCA • Tel. 971 43 16 59 • Fax 971 43 17 39 • infoib@salerm.com • SALERM COSMETICS CASTILLA Y LEÓN - RIOJA • C/ La Bureba, s/n - Pol. 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