The 4th Annual Hollywood

Lights Camera Cure presents:
The 4th Annual Hollywood Dance Marathon
SPONSORSHIP
OPPORTUNITIES
The Hollywood Dance Marathon
March 21st, 2015
Calling Action! to Fight Pediatric Cancer
Proceeds from the Hollywood Dance Marathon Benefit:
EVENT INFORMATION
ABOUT THE EVENT
2014 EVENT STATISTICS
In its first three years, the Hollywood Dance
March 23rd, 2014 • The Avalon Theater
Marathon has become one of LA’s fastest growing
charity events, raising nearly $200,000 for pediatric
Number of Dancers:
220
cancer research and patient support. The
Total Attendees:
1,000+
high-energy dance party fundraiser features:
Number of Performers:
12
• Participants from throughout the Los Angeles
Number of Volunteers:
120
area who sign up to dance for six hours and raise
Total Donated:
$84,870*
money from family and friends similar to traditional
* Includes additional donations received after the event.
fundraising walks.
• Top-notch entertainment – bands, musical artists,
DJ’s and dance groups.
• VIP’s/Celebrities on the Red Carpet, with press & media coverage.
• Silent Auction of one-of-a-kind items.
Proceeds from the 2015 Hollywood Dance Marathon will benefit pediatric cancer programs at Mattel
Children’s Hospital UCLA and the Four Diamonds Fund at Penn State Hershey Children’s Hospital.
We invite you to be part of the CURE. It’s FOR THE KIDS – FTK!
2
EVENT EXPOSURE
The Hollywood Dance Marathon provides
Sponsors with a variety of outstanding
opportunities for name, logo and brand
promotion, both pre-event and day-of-event
exposure, including:
Pre-event Marketing
• Lights Camera Cure website –
www.lightscameracure.com
• Dancer Registration/Fundraising
website
• Active social media campaign –
Facebook, Twitter, Instagram
• Email blasts to large subscriber base
• Press releases
• Promotional videos
• Media interviews
Day-of-event Promotion
• Red Carpet step & repeat
• Dancer t-shirts
• Signage throughout the venue
• Placement on giant video screens
• On-stage presentation
Let people know that you are part of the CURE
for pediatric cancer by being a SPONSOR of
the Hollywood Dance Marathon.
LIGHTS CAMERA CURE
has been featured in...
3
BRAND VISIBILITY
The Hollywood Dance Marathon attracts press & media coverage and celebrity participation, generating
millions of media impressions that highlight our Sponsors and their support of the cause in the community.
Sponsors benefit from the event’s unique features:
• The first and only citywide Dance Marathon in LA combining FUN & PHILANTHROPY.
• Desirable Dancer demographic – young professionals ages 21-35
• Dancer fundraising through social media extends marketing to a wider audience over a 3-6 month period.
• VIP tickets attract more affluent supporters with private seating area and complimentary food/drinks
from well-known sponsors.
• A historic venue in the heart of Hollywood that has hosted renowned performers such as Frank
Sinatra and the Beatles.
Attendees bid on silent
auction items
Sponsors recognized on
event banners
Restaurant sponsors provide
food for the VIP lounge
Sponsors appear on back
of event shirts
Past Celebrity Participants
Moby • Ian Harding • Melissa Joan Hart • Taylor Spreitler • Sandra Mitchell
Adam Sevani • Alyson Stoner • Christine Lakin • Stefano • Zendaya
Joe Mantegna • Brandon Routh • Drake Bell • Devon Werkheiser • Gia Mantegna
Drew Seeley • Daniel Curtis Lee • Kait Weston • Martin Spanjers • Christian Serratos
Rosey Grier • Spencer Locke • Denzel Whitaker • Scott Michael Foster
Laura Prepon • Reign Morton • Amy Paffrath • Elizabeth Stanton • Jordan Norwood
Ian Harding
Pretty Little Liars
Devon Werkheiser
& Gia Mantegna
Hosts
Melissa Joan Hart
& Taylor Spreitler
Melissa & Joey
Joe Mantegna
Actor
Moby
Artist
4
JOIN THE SOCIAL CONVERSATION
Social Media Impressions
In March, we hit more than one
million organic impressions.
63% of our visitors are women;
36% are men.
We are most popular with the
25-34 age group in Los Angeles.
LCC Social Media Growth
1600
FOLLOWERS (LIKES FOR FACEBOOK)
The Hollywood Dance Marathon is
a fundraiser that generates a lot of
buzz. During the final month leading
up to last year’s event, Lights Camera
Cure’s social media channels had
over 1 million organic impressions.
Our active Facebook and Twitter
followers have more than doubled
year over year.
1400
1200
1000
800
600
400
200
6/13
2/8/14
3/1/14
3/27/14
5/5/14
DATE
Facebook
Twitter
Instagram
The event raises funds for hospitals in both California
and Pennsylvania, so people from all across the
country are talking about it.
Dancer registration and fundraising have already
started and the event’s producers are actively
promoting the Hollywood Dance Marathon. Become
a sponsor today to maximize your marketing and
promotion opportunities.
5
SPONSOR LEVEL BREAKDOWN
FOUR DIAMONDS SPONSOR
• Branding as exclusive Title Sponsor of the Event
• Logo on Red Carpet Step & Repeat
• Featured Recognition at Opening and Closing Ceremonies
• Brand video played on main screen during the event
• Featured Speaking Opportunity at Event
• Title Sponsor Signage at Event including LED video screens
• Featured Acknowledgement in Press Release
• Title Sponsor Recognition on Event T-shirt
THREE DIAMONDS SPONSOR
• Branding as Sponsor of VIP Area, Dancer Lounge, Photo
Booth or Silent Auction
• Recognition at Opening or Closing Ceremonies
• Speaking Opportunity at Event
• Featured Signage at Event including LED video screens
• Opportunities to interact with celebrity guests and
awards recipients
TWO DIAMONDS SPONSOR
• Acknowledgement at Closing Ceremonies
• Included in Signage at Event including LED video screens
• Acknowledgement in Press Release
• Logo on Event T-shirt
ONE DIAMONDS SPONSOR
• Included in Signage at Event including LED video screens
• Acknowledgement in Press Release
• Logo on Event T-shirt
• Logo on LightsCameraCure.com
FRIENDS OF LCC
• Included in Signage at Event including LED video screens
• 2 Complimentary VIP Tickets to Event
$25,000
• Opportunities to interact with celebrity guests and
awards recipients
• On-site Product Visibility/Sampling (if desired)
• Logo and banner ad on LightsCameraCure.com
• Featured Recognition in e-Communications, Social Media,
and other marketing materials
• 12 Complimentary VIP Tickets to Event
$10,000
• Acknowledgement in Press Release
• Large Logo on Event T-shirt
• On-site Product Visibility/Sampling (if desired)
• Logo on LightsCameraCure.com
• Recognition in e-Communications, Social Media, and
other marketing materials
• 10 Complimentary VIP Tickets to Event
$5,000
• Logo on LightsCameraCure.com
• Recognition in e-Communications, Social Media, and
other marketing materials
• 6 Complimentary VIP Tickets to Event
$2,500
• Recognition in e-Communications, Social Media, and
other marketing materials
• 4 Complimentary VIP Tickets to Event
$1,000
• Recognition in e-Communications, Website, Social
Media, and other marketing materials
6
SPONSORSHIP LEVELS
C:
LC
OF
DS
IEN
FR
ND
MO :
IA OR
E D NS
ON PO
S
S
ND
MO :
IA SOR
O D ON
TW SP
S
ND
MO :
IA OR
E D NS
RE O
P
TH S
DS
ON :
AM R
DI SO
UR ON
FO SP
$25,000
Branded as Exclusive Title Sponsor
Brand Video Played on Main Screen During the Event
Branding for VIP, Dancer Lounge, Photo Booth, or Silent Auction
Logo on Step & Repeat
Featured Recognition at Event
Recognition at Opening/Closing Ceremonies
DAY-OF-EVENT
Speaking Opportunity at Event
Featured Signage at Event
Featured Recognition on LED Screens
Opportunities to Interact with Celebrity Guests & Award Recipients
Featured Logo on T-Shirt
x
x
x
x
x
x
x
x
x
x
$10,000
x
x
x
x
x
x
DIGITAL /PRINT MEDIA
& PRESS
On-site Product Visibility/Sampling
x
x
Complimentary VIP Event Tickets
12
8
Featured on LCC Website
x
x
x
x
Recognition on LCC Website
Featured in LCC Social Media
Recognition in LCC Social Media
Featured Recognition in Press Release
Recognition in Press Release
x
$2,500
$1,000
x
x
x
x
x
6
4
2
x
x
x
x
x
x
x
x
x
Recognition on Signage, LED Screens
Logo on Event T-Shirt
$5,000
x
x
7
The Hollywood Dance Marathon
March 21st, 2015
For more information about The Hollywood Dance Marathon,
please email Gary Werkheiser, Executive Director, at gary@lightscameracure.com
or visit our website www.LightsCameraCure.com
Lights Camera Cure, a 501(c)(3) tax-exempt charitable organization
Tax ID #46-3005523