a global consumer products company

a global consumer products company
www.dorel.com
Dorel
Overview
an
Three distinct segments
Dorel Industries Inc. (TSX: DII.MV, DII.SV; NASDAQ: DIIB)
is a global consumer products company engaged in the
design, manufacture or sourcing, marketing and distribution
of a diverse portfolio of known brands. Its range of quality
products is marketed through three business segments:
Juvenile
Home Furnishings
and Recreational/Leisure
One common commitment
Dorel’s strength lies in the diversity and quality of its brands. Dorel strives
to maximize cross-selling, cross-marketing, procurement and other
complementary business opportunities. Separate management teams
operate each business segment.
The Company achieves synergies through its Dorel China office, which
provides support to all Dorel segments, including quality assurance,
supply certification, sourcing of materials and freight forwarding.
A worldwide presence
Dorel’s long-established distribution channels range from the
world’s largest mass merchants to local specialty boutiques.
These are serviced through facilities and offices located
in North America, Europe and Asia. Dorel employs
approximately 5,000 people and its products are sold
in more than 60 countries around the world. Sales
for 2004 are projected to be between US$1.6
and US$1.8 billion.
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Product
Segments
Juvenile
Dorel is the world’s largest distributor of juvenile furniture products. Widely
accepted by consumers, the products are recognized for their quality, safety and
innovative designs, which incorporate fashion forward, state-of-the-art features.
Dorel’s disciplined approach to product development has led to an uninterrupted
flow of exciting innovations, driven by the Dorel Juvenile Group’s Design and
Development Center in Canton, Massachusetts.
Dorel Juvenile Group USA, and Dorel Juvenile Group Europe offer infant/children’s
car seats, strollers, high chairs, play yards, walkers, bouncers, bassinets, beds and
bed rails, nursery monitors, security gates and other safety aids, apparel, activity toys,
feeding and bathing accessories.
Dorel Juvenile Group USA
Juvenile products are primarily marketed under
the Safety 1st and Cosco brands.
Developed the internationally recognized “Baby on Board” sign
Claimed a market niche in child safety and was the first to develop
a comprehensive line of “child-proofing” products, gaining a reputation
for feature-rich merchandise at affordable prices
Distributes over 200 products to more than 1,000 retailers around the globe
Accounts for more than 50% of the child safety products market
Safety 1st brand serves as a platform for new product categories in North
America and Europe
Ranks #11 of the 107 most recognized brands in the U.S. and #6
in perceived quality (out of a total of 2,000)
Is recognized as one of the premier juvenile products manufacturers
in the United States
Has long been a leader in car seat design and child passenger safety
Develops revolutionary new products, such as the first-ever rear-facing car seat
Meets changing needs, exemplified by the ‘Tote n’ Go’, which turns
a lap/shoulder belt into a 5-point harness in the absence of a regular car seat
In addition, Dorel has licensing agreements with
Eddie Bauer, Disney and General Motors.
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Product
Segments
Juvenile
Dorel Juvenile Group Europe
Innovative, high quality products are marketed under
Maxi-Cosi, Quinny, Babidéal, Bébé Confort, Baby Relax
and MonBébé.
Acquisition of Ampafrance in 2003 greatly enhanced market position
throughout Europe, particularly in southern Europe
Maxi-Miliaan, acquired in 1994, is strong in northern Europe
Ampafrance is the market leader in France
Ampafrance is the oldest manufacturer of juvenile products in Europe
Ampafrance is one of the top three players in Spain, Italy and Portugal
Few competitors match the comprehensive range of products offered
Sells in more than 60 countries
Serves both mass merchants and specialty stores
Bébé Confort and Baby Relax are the two best known brands in France
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Juvenile
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Eddie Bauer natural wood high chair
Cosco Alpha Omega Elite car seat
Corvette
Eddie Bauer play yard
Speedi SX stroller
Cabrio
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5
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1. This handsome Eddie Bauer high chair sells itself. Made of sturdy natural
wood, it features removable plastic trays, a retractable jar holder and an
attractive seat cushion
2. This all-in-one convertible car seat is equipped for both rear-facing and
forward-facing travel
3. What a combination - Safety 1st and the power and passion of the
legendary Corvette. This kid-friendly sports car accelerates up to 5 mph!
4. Presto - the Eddie Bauer play yard sets up in minutes
5. Tops in safety, the streamlined Speedi SX from Maxi-Cosi rides like a dream
over any surface
6. Simply safe, the Cabrio car seat, also from Maxi-Cosi, features a unique
built-in seat adjustor and integrated sun canopy
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Product
Segments
Home Furnishings
Dorel is among the top two producers of ready-to-assemble
(RTA) furniture in North America. The Home Furnishings
Segment capitalizes on the distribution channels established
by Dorel's other businesses. Dorel’s home furnishings subsidiaries
include Ameriwood, Cosco Home & Office and Dorel Asia.
Ameriwood produces home/office furniture, entertainment units, and kitchen
and storage units, under the brand names Ameriwood, Ridgewood/Charleswood,
Carina, and SystemBuild
RTA furniture is manufactured and packaged as component parts and is
assembled by the consumer
Ameriwood has introduced numerous new designs and product platforms
which bring a renewed, positive perception to RTA furniture
Ameriwood offers attractive furniture as a reasonably-priced alternative
to traditional case-good furniture
Ameriwood distributes mostly to mass merchants, office superstores
and hardware/home centres
Ameriwood is a leader in the global futon market and has recently installed
revolutionary new, environmentally friendly production equipment which can
double capacity to 1.4 million units annually
Founded in 1935, Cosco was the first to manufacture a full line of household
step stools
Cosco is a leading brand name in step stools
Through a licensing agreement, Cosco Home & Office markets a line of
Samsonite® commercial office furniture, synonymous with quality, increased
durability, and functionality
Cosco is the #1 manufacturer of folding metal tables and chairs
Cosco launched an unprecedented 60 innovative new products in 2003
and projects 75 to 100 new products for 2004
Created to capitalize on an exciting new source of products, in response
to the increasingly competitive factor of imports from the Orient
Dorel Asia markets a variety of home furnishings
Provides sourcing to Home Furnishings Segment
Offerings include leather recliners, game tables and other specialty products
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Home Furnishings
Futon
Home Entertainment Unit
Desk
Visitors chair
Super Fold™
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5
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1. Modern, comfortable and finely crafted, this two-position frame futon serves
as a sofa and a bed. Ideal for those unexpected guests!ractive seat
2. Combining versatility with beauty, home entertainment units such as
this one add charm to any room. Available in a variety of finishes, it features
adjustable shelving and provides ample space for books, curios and
accessories.
3. This distinctive writing desk complements any office space and features
large keyboard shelf on ball bearing slides.
4. This large collection of Samsonite stackable chairs is available in a variety
of fashionable fabric upholstery. Built to last, these visitors chairs feature
a contoured seat and heavy-duty steel frame.
5. The Super Fold™ is a convenient aluminium-framed step ladder with a
unique bi-directional design. Compact and lightweight it also features safety
grips for easy climb and an integrated tool tray that make any job around
the home that much easier.
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Product
Segments
Recreational/Leisure
In early 2004, Dorel acquired Pacific Cycle,
a company on the leading edge of design, marketing
and distribution of quality branded bicycles and
recreational products. Dorel sells more bicycles in the
U.S. than anyone else, with a portfolio of powerful
brands that is one of the strongest in the sporting
goods industry. The widely known brands are Schwinn,
Mongoose, GT, InSTEP and Roadmaster.
Pacific Cycle
Has an industry-leading 27% share of total U.S. bicycle sales
including 44% of the bicycle sales in the mass merchant sector
The only bicycle supplier to sell through all key retail channels:
mass, independent dealers and sports specialty shops
The first bike supplier to sell bikes retailing above $300 through
the mass distribution channel
High quality products are offered through low-cost Far East sourcing,
efficient supply chain management, and multi-channel retail distribution
Markets tricycles, wagons, sleds, jogging strollers, bicycle trailers,
home-use fitness equipment, and cycling accessories
Has launched modern-day version of the popular Sting-Ray, shaping
up to be the most exciting new bicycle introduction in over a decade
Schwinn has an 88% market awareness and is an American icon dating
back to 1895
Mongoose has a 73% market awareness and is particularly
well known in the aggressive, performance-oriented BMX bicycle
and freestyle riding market
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Recreational/Leisure
Sting-Ray (Schwinn)
GT
Mongoose
InStep
Roadmaster
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1. A new breed of Sting-Ray for a new breed of rider. From the Wishbone
Kickstand to the Mud Stud Fender, every part of the new Sting-Ray
is customized to keep its owner cruising in style
2. Among the first mountain bikes in the industry, GT boasts innovation,
technology and performance
3. Youthful, aggressive and cool, the Mongoose features unique magnesium
Moto Mag wheels and Front Porch head tubes
4. You can’t miss them - InStep jogging strollers and bicycle trainers are the
industry’s leading brands
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Our Customers
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Contact Information
www.dorel.com
Senior Management
Martin Schwartz
President
and Chief Executive Officer
Jeffrey Schwartz
Executive Vice-President,
Chief Financial Officer
and Secretary
Jeff Segel
Executive Vice-President,
Sales and Marketing
Alan Schwartz
Executive Vice-President,
Operations
Camillo Lisio
Vice President,
Chief Operating Officer
Frank Rana
Vice-President, Finance
and Assistant-Secretary
Pierre Dupuis
Vice President, Management Development
Ed Wyse
Vice-President, Global Procurement
Head Office
Dorel Industries Inc.
1255 Greene Avenue
Suite 300
Westmount, Quebec
Canada H3Z 2A4
Investor Relations
Maison Brison
Rick Leckner or Brian Quick
3201 Graham Blvd.
T.M.R., Quebec, Canada
H3R 1K1
Tel.: (514) 731-0000
Fax: (514) 731-4525
@: brison1@maisonbrison.com
Stock Exchange Listing
Share Symbols:
TSX – DII.MV; DII.SV
NASDAQ – DIIB
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www.dorel.com