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Communication analytics solutions from KANALYTICS why KANALYTICS India’s only in house 360* Media Analytics setup Online Interface for Monitoring and Analytics India’s first 360* Mobile App Media Analytics application Tie up with World’ leading Online Media Intelligence Solution company Finest analytical team with long experience in PR, Media & Marketing analytics Real time crisis alert for all medium core input measures Coverage Score • Considers actual volume/length/duration of coverage and the Tonality of coverage – positive, neutral or negative a brand receives on a medium • Indicates Net Positive Coverage your brand has received compared to competition Visibility Score • Indicates the quality of appearance of coverage and hence likelihood of your brand coverage being seen • Measures HOW the brand coverage has appeared in the medium • Print example: Page Type/Page No./Article Position/Headline/Photo/Logo Medium Reach • As reported by Industry standards, which are accepted measures for each medium Brand Medium Impressions (BMI)* • A composite score of the Coverage Score, Visibility Score and Medium Reach • It indicates Net brand Impressions (Positive/ Negative/ Neutral) that your brand has received on a medium Kill Dil Activities Over the Period Trailer Launch: 17 Sep Title Song Launch: 25 Sep Sweeta Launch: 2 Oct Full Sound Track Launch: 9 Oct Graffiti Event: 9 Nov Release date: 14 Nov Ups & Down: Kill Dil team mitigated negative sentiments Overall usage of Actors & Music stories were pushed substantially Marketing stories specially TV shows appearance garnered positive impressions Journalist recall was high Balance usage of medium Ranveer’s Bajirao Mastani look grabs promotional attention Pareeniti covered maximum personal image coverage across medium Ali Zafar’s nationality issues were highlighted across medium Govinda’s comeback was not utilized properly 11 Cities 52 Publications English Mainline & Regional Publications • Kill Dil managed to get maximum positive coverage over the period with negligible negative buzz • TV Shows and Songs were received substantial impressions • Actors drove overall Kill Dil impression • West zone covered maximum impressions for Kill Dil followed by North • Media largely reported Ranveer in West and North – But in Lucknow Pareeniti & in Meghalya Ali Zafar leads all actors – Govinda leads all in Andhra Key Indices No. of Articles: 325 VS: 2002 CS: 82534 76% coverage was positive with negligible negative impact 64% articles had headline mentioned “Kill Dil” Coverage in higher circulated dailies drove overall Media Impress Medium: Print Period: 15th Sep to 14th Nov BMI: 941 Mn Millions Coverage Trend Sweeta Song Release 12 Govinda Interview 10 Title Song Release 8 Raveer’ Profiling 6 Trailer Launch 4 2 Medium: Print Unit: BMI Period: 15th Sep to 14th Nov 64% impressions came in last 10 days 11-13-14 11-11-14 11-9-14 11-7-14 11-3-14 11-1-14 10-30-14 10-28-14 10-26-14 10-24-14 10-22-14 10-20-14 10-18-14 10-16-14 10-14-14 10-12-14 10-10-14 10-8-14 10-6-14 10-4-14 10-2-14 9-30-14 9-28-14 9-26-14 9-24-14 9-22-14 9-20-14 9-18-14 9-16-14 Kill Dil manage to received coverage almost 50 days over the period 11-5-14 Parineeti’ Profiling 0 Millions Activity Activity Analysis 1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Show promotions received substantial impressions for “Kill Dil” Medium: Print Unit: BMI Period: 15th Sep to 14th Nov Sajde and Nakhriley release received maximum coverage among all songs Sentiment Analysis Sentiment Negative 0% Split Neutral 24% Positive 76% Positive Neutral Negative 33149 Sentiment Trend 9798 “Kill Dil” managed predominantly positive coverage 2782 206 Pre Few stories covered negative coverage for “Kill Dil” Medium: Print Unit: Sq. Cm Period: 15th Sep to 14th Nov 1286 Launch Day 0 Sentiment Analysis: Negative Coverage Negative Trend Negative 110 Kill Dil team had managed to get no negative buzz over the period 64 10-11-14 10-12-14 10-13-14 10-14-14 10-15-14 10-16-14 10-17-14 10-18-14 10-19-14 10-20-14 10-21-14 10-22-14 10-23-14 10-24-14 10-25-14 10-26-14 10-27-14 10-28-14 10-29-14 10-30-14 10-31-14 11-1-14 11-2-14 11-3-14 11-4-14 11-5-14 11-6-14 11-7-14 11-8-14 11-9-14 11-10-14 11-11-14 11-12-14 32 Publication The Asian Age 16% Deccan Chronicle 31% • • Mid Day 26% Prajatantra 27% Medium: Print Unit: Sq. Cm Period: 15th Sep to 14th Nov City Deccan Chronicle contributed maximum negative space Only one byline Gaurav Dubey (Mid Day) had contributed negative story Hyderabad 16% Bengaluru 15% New Delhi 27% Mumbai 42% Sentiment Analysis: Negative Coverage Geographical Analysis Millions Geographical Spread Zonal Split 45 40 35 30 25 20 15 10 5 0 State Split West Bengal 5% Uttar Assam Pradesh 1% Haryana 2% Bihar 1% Meghalaya 1% Tamil 0% Nadu 4% Karnataka 7% West North South HSM was the key driver for “Kill Dil” Mumbai outstripped New Delhi South had received remarkable visibility, Hyderabad drove the same Medium: Print East Unit: BMI Period: 15th Sep to 14th Nov impression was less East Maharasht ra 44% Andhra Pradesh 7% New Delhi 28% Geographical Spread : State Wise Detail Topic Spread State Sentiments State Meghalaya Maharashtra Assam Artist Ranveer, Parineeti, Ali Zafar, Govinda Ranveer, Parineeti, Govinda, Ali Zafar Govinda, Parineeti, Andhra Pradesh Ranveer, Ali Zafar New Delhi Haryana Topic Sajde, KBC 8, Big Boss 8 Delhi Promotion, Sajde, Big Boss 8 Grafeeti, Sajde Bihar Karnataka Uttar Pradesh Tamil Nadu West Bengal Tamil Nadu West Bengal Uttar Pradesh Karnataka Bihar Andhra Pradesh Haryana Ranveer, Parineeti, Govinda, Ali Zafar Raveer, Ali Zafar, Parineeti, Govinda Parineeti, Govinda Parineeti, Govinda, Ali Zafar, Ranveer Singh Music Launch, Sweeta, Happy Budday KBC 8, Nakhriley, Kill Dil Sajde Story, Music, Nakhriley Ranveer, Parineeti, Govinda, Ali Zafar Ranveer, Parineeti, Govinda, Ali Zafar Music Launch, Bol Baliye, Trailer Launch Ravneer, Parineeti, Ali Xafar Ali Zafar, Ranveer, Parineeti Music Launch, Trailer Launch, Happy Budday New Delhi Assam Maharashtra 0% Medium: Print Unit: Sq. Cm Period: 15th Sep to 14th Nov 20% Positive 40% Neutral 60% Negative 80% 100% Meghalaya Nakhriley Journalist/Publication Analysis Publication Detail Top 10 English Medium Mail Today Deccan Millennium The Sentinel The Times of Bangalore Herald 1% 2% India Mirror Post 2% 1% 1% Mid Day 2% Free Press 2% Journal 3% The Asian Age 4% Daily News Analysis 27% The Telegraph 6% The Hindu 7% Absolute India 9% Top 10 Vernaculars Deccan Chronicle 16% Hindustan Times 17% Overall 56 different publications had covered Kill Dil coverage Only 4 had contributed negative coverage Maha Medha Amar Ujala Dainik Yashobhumi National 2% 2% Bhaskar Duniya 2% 1% Mumbai 3% Choufer Hari Bhoomi Navbharat 3% 3% Times 21% Nav Bharat 4% Virat Vaibhav 4% Rashtriya Sahara 6% Punjab Kesari 19% Hindustan 6% DNA leads all English publication, Whereas NBT leads in Vernaculars Medium: Print Unit: BMI Period: 15th Sep to 14th Nov Maharashtra Times 9% Dainik Jagran 15% Publication Detail Top 15 Publication Sentiment 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 32 1628 1150 0 742 3327 2401 4836 64 0 335 887 2175 2051 Positive Absolute India had contributed maximum coverage to “Kill Dil” Only 4 had contributed negative coverage, Deccan Chronicle leads Medium: Print Unit: Sq. Cm/No.of Article Period: 15th Sep to 14th Nov 0 146 2169 0 409 1612 Neutral 56 0 477 454 54 227 1236 1090 1030 Negative 0 363 801 0 251 910 0 290 848 0 0 408 374 632 644 50 45 40 35 30 25 20 15 10 5 0 No. of Article Publication Loyalty Loyal Publication Absolute India The Asian Age Daily News Analysis Deccan Chronicle Navodaya Times Free Press Journal Prajatantra Mid Day Navbharat Times Hindustan Times No. of Days No. of Articles 30 17 12 12 11 10 9 9 9 8 Per day Articles 43 1.4 27 1.6 13 1.1 17 1.4 16 1.5 12 1.2 11 1.2 11 1.2 9 1.0 15 1.9 Journalist Detail Top 15 Journalist Sentiment 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 538 1427 0 648 0 324 1297 876 0 137 Subhash K Jha had contributed maximum days, Natasha Coutinho had better per day average Medium: Print Unit: Sq. Cm/No.of Article Period: 15th Sep to 14th Nov 0 0 0 0 0 0 352 422 328 234 250 240 245 572 545 420 390 371 0 303 0 645 Neutral 0 80 0 119 219 1038 Positive Reshma Kelkar had contributed maximum articles 0 400 Negative 337 276 333 320 10 9 8 7 6 5 4 3 2 1 0 No. of Article Journalist Loyalty Loyal Publication No. of Days No. of Articles Per day Articles Reshma Kelkar Dabholkar-Abs Ind 6 7 1.2 Subhash K Jha-Abs Ind, DNA 9 9 1.0 Chaya Unnikrishnan-DNA 3 3 1.0 Natasha Coutinho-DC, As Age 3 7 2.3 Reena Kapoor -DC, As Age 3 5 1.7 Lipika Varma-DC, As Age 3 3 1.0 Sneha Mahadevan-Abs Ind 3 3 1.0 Journalist Detail Journalist Publication Articles Absolute India 8 Subhash K Jha Daily News Analysis 1 Deccan Chronicle 4 Natasha Coutinho The Asian Age 3 Reshma Kelkar Dabholkar Absolute India 7 Deccan Chronicle 1 Reena Kapoor The Asian Age 4 Debasmita Ghosh Hindustan Times 4 Chaya Unnikrishnan Daily News Analysis 3 Deccan Chronicle 2 Lipika Varma The Asian Age 1 Sankhayan Ghosh The Indian Express 3 Shreya Arora Hindustan Times 3 Sneha Mahadevan Absolute India 3 Navodaya Times 1 Dr. Girdhar Sharma Punjab Kesari 1 Deccan Chronicle 1 Mehul S Thakkar The Asian Age 1 Mrinmayi Natu Maharashtra Times 2 Priyanka Srivastava Mail Today 2 National Duniya 1 Rajendra Kandpal Navodaya Times 1 Smitha Dainik Jagran 2 Sonal Kalra Hindustan Times 2 Sonali Joshi Pitale Mid Day 2 Aarti Saxena Hari Bhoomi 1 Ajay Sharma Punjab Kesari 1 Anirban Das Hindustan Times 1 Medium: Print Asira Tarannum Mid Day 1 Unit: No. of Article Period: 15th Sep to 14th Nov Journalist Publication Articles Chaitanya Padukone Afternoon Despatch & Courier 1 Dipil Thakur Punyanagari 1 Dipti Naidu Rashtriya Sahara 1 Gaurav Dubey Mid Day 1 Girish Wankhede Absolute India 1 Harshada Rege Daily News Analysis 1 Jigar Shah Hindustan Times 1 Juhi Bhalerao Navodaya Times 1 Kasmin Fernandes The Times of India 1 Kunal M Shah Absolute India 1 Meenakshi Sharma Navodaya Times 1 Namita Gupta Deccan Chronicle 1 Nandini D Tripathy The Asian Age 1 Nina C. George Deccan Herald 1 Priyanka Roy The Telegraph 1 Rekha Khan Navbharat Times 1 Rohit Pramar Afternoon Despatch & Courier 1 Shama Bhagat The Sunday Standard 1 Shreeshchandra Mishra Naya India 1 Shyam Sharma Rashtriya Sahara 1 Subhash Shirodnkar Maha Medha 1 Tushar Joshi Daily News Analysis 1 Udita Jhunjhunwala Hindustan Times 1 Upala KBR Daily News Analysis 1 Upama Singh Navbharat Times 1 Urvi Malvania Business Standard 1 Vipin Nair The New Indian Express 1 Vishal Thakur Hindustan (Hindi) 1 Content Analysis Medium: Print Unit: BMI Period: 15th Sep to 14th Nov 35 30 25 20 15 10 5 0 Deepika Padukone Shankar Ehsaan Loy Baawra Daiyya Maiyya Kill Dill Comedy Nights with… Aditya Chopra Ganesh Acharya Trailer Launch Happy Budday Bol Beliya Box Office Collections 0% Music Launch Sukhwinder Singh Other Cast/Productio n House 2% Sweeta Ratings 0% Nakhriley Gulzar Sajde Bigg Boss 8 Others 0% Shaad Ali Others Music 2% Ali Zafar Govinda Marketing 3% Parineeti Chopra Ranveer Singh Millions Key Activity Detail Category Actors drove overall visibility for Kill Dil Followed by Marketing stories Actors 93% News pegs Actors Detail Actor’s SoV Ali Zafar 12% Ranveer & Parineeti appeared more for movie related stories Ranveer Singh 36% Govinda 23% Parineeti grabs more photos among all actors She appeared more for personal and professional topics Parineeti Chopra 29% Actor’s Profiling Movie Related Interview Personal Photo Professional Headline 138 120 88 92 88 75 50 43 40 44 65 52 48 33 24 6 Medium: Print Ranveer Singh Unit: BMI/No.of Article Period: 15th Sep to 14th Nov 44 8 Parineeti Chopra 6 15 Govinda 16 4 9 Ali Zafar 17 Actors Detail: Ranveer Singh Top Pegs Presence Lungi Delhi Event Salman Dance 1% 1% KBC 1% Ali Tattoo Tweeter 3% 1% 3% 3% Cast 20% relationship 4% 151 Articles 38 Days Promotion 7% Govinda 20% Deepika 11% “Wicked” “Killer Look” Baji Rao 11% Pareeniti 14% “Junior Govinda” “Hot” Ranveer was largely coverd for his cast & Govinda Remarks Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov He appeared maximum days among all actors Actors Detail: Parineeti Chopra Top Pegs Dad Weight 1% 2% Ali Tweeter 2% 2% Presence Diving Trip Tattoo 1% 1% Team Kiss Prank 1% 1% 1% Swim Photo Suit 2% 3% Break 21% 160 Articles 37 Days Points 3% Ranveer 17% Song 4% Role 6% Priyanka Chopra 6% Govinda 6% “Gorgeous” Promotion 8% Deepika 6% “Lovely Actress” “26-year-old actress” “Hot and sensual” Birth Day 6% “One of the best among the young talent” Parineeti talks about a big break after Kill Dil Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov She had received maximum attributes among all actors Actors Detail: Ali Zafar Top Pegs Presence Release 2% SRK Salman Weight Song Launch 2% Tatoo 2% 2% 2% Ranveer Song Indo 2% 2% Pak Poster 2% 2% Govinda 16% Humaima 2% Girl FriendHappy 2% Buddy Visa 2% 4% New Avatar 16% Trailer Launch 4% Music Kissing 5% 4% Aditya 4% Grafeetti 5% Promotion 11% 98 Articles 33 Days “Pakistani Actor“ “Actor Singer” “ Multi-faceted” Parineeti 9% “The Sexiest Asian Man On The Planet – 2013” Ali’s Comment about Govinda drove his visibility Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov Still media is writing him as Pakistani Actor Actors Detail: Govinda Top Pegs Presence Parineeti David 2% Wife Dhawan Song Launch 2% 4% Twitter Second 4% Inning 4% Own Films 5% 2% Negative Role 20% 93 Articles 29 Days Dance 13% Good Days 5% Daughter 5% Salman 7% “Exceptional actor” “Raja Babu” Ranveer 13% Prank 7% Ali 7% “Best dancer of his time” “Hero No 1” “ex-parliamentarian and actor” Govinda’s Negative role drove his over all visibility Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov He talked about his family also Medium: Print Unit: BMI Period: 15th Sep to 14th Nov 11-14-14 0.6 11-12-14 1 11-10-14 Millions 1.2 11-8-14 11-6-14 11-4-14 11-2-14 10-31-14 10-29-14 10-27-14 10-25-14 10-23-14 10-21-14 10-19-14 10-17-14 10-15-14 10-13-14 10-11-14 10-9-14 10-7-14 10-5-14 10-3-14 10-1-14 9-29-14 9-27-14 9-25-14 9-23-14 9-21-14 9-19-14 Millions Marketing Activity Detail Top Pegs 0.8 0.6 0.4 0.2 0 -0.2 Trend 0.5 0.4 0.3 0.2 0.1 0 Medium: Print Unit: BMI Period: 15th Sep to 14th Nov 11-14-14 11-12-14 0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 11-10-14 Millions 0.6 0.5 0.4 0.3 0.2 0.1 0 11-8-14 11-6-14 11-4-14 11-2-14 10-31-14 10-29-14 10-27-14 10-25-14 10-23-14 10-21-14 10-19-14 10-17-14 10-15-14 10-13-14 10-11-14 10-9-14 10-7-14 10-5-14 10-3-14 10-1-14 9-29-14 9-27-14 Millions Music Detail Top Pegs Trend S: W: • Strong Star cast and Production house name • High recall • Govinda’s come back movie • Multi star cast • TV shows & songs covered substantial impresions • East zone visibility • Higher circulated daily contribution • Less Talking Points • Less Pull factors SWOT O: T: • More News Pegs could help to leverage more stories • Controversies, Govinda’s come back could be great trigger • Equal News distribution could help to increase all actors visibility • Ali zafar was know as Pakistani actor • Ranveer was in Bajirao Masni mode • Parineeti talks more about her Personal life 2 Channels 13 shows 60 days • Kill Dil managed to get maximum positive coverage over the period with negligible negative buzz • TV Show promotional & Promotional activities were received substantial impressions • Actors drove overall Kill Dil impression • Mid night covered maximum visibility followed by prime time • Media largely reported Ranveer • Parneeti received some negative buzz for movie Key Indices No. of Articles: 112 Reach: 37873* CS: 35865 76% coverage was positive with negligible negative impact 64% articles had headline mentioned “Kill Dil” Coverage in higher circulated dailies drove overall Media Impress Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov Coverage Trend Sajde Making 6000 Music Launch Happy Budday Launch 5000 Big Boss KBC 4000 Parineeti 3000 2000 Making of Kill Dil 1000 Kill Dil manage to received coverage almost 39 days over the period Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov 68% impressions came in last 10 days 11-14-14 11-12-14 11-10-14 11-8-14 11-6-14 11-4-14 11-2-14 10-31-14 10-29-14 10-27-14 10-25-14 10-23-14 10-21-14 10-19-14 10-17-14 10-15-14 10-13-14 10-11-14 10-9-14 10-7-14 10-5-14 10-3-14 10-1-14 9-29-14 9-27-14 9-25-14 9-23-14 9-21-14 9-19-14 9-17-14 9-15-14 0 Activity 1800 Activity Analysis 1600 1400 1200 1000 800 600 400 200 0 Show promotions received substantial impressions for “Kill Dil” Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov Sajde and Happy Budday release received maximum coverage among all songs Sentiment Analysis Neutral 3% Negative 3% Sentiment Split Positive Positive 94% Neutral Negative 17022 Sentiment Trend “Kill Dil” managed predominantly positive coverage 589 Pre Few stories covered negative coverage for “Kill Dil” Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov 531 1188 32 Release day 94 Time Slot Morning Slot 11% Evening Slot 14% Afternoon Slot 23% Overall Mid Night 27% Prime Time Slot 25% By Channel 12000 10000 8000 Mid night covered 27% stories for “Kill Dil”, technically less viewer 6000 ZOOM E24 4000 E 24 covered the same 2000 0 Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov -2000 Mid Night Prime Time Afternoon Evening Slot Morning Slot Slot Slot Sentiment Analysis: Negative Coverage Negative Trend Negative 285 Kill Dil team had managed to mitigate negative buzz over the period 142 104 11-6-14 11-7-14 94 11-8-14 11-9-14 11-10-14 11-11-14 Channel 11-13-14 11-14-14 Program • ZOOM 23% E24 77% Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov 11-12-14 Its’ Controversial drove maximum negative seconds for Kill Dil Bollywood Reporter E24 3% The Zoom Review Show 6% ZOOM Planet VERDICT Bollywood 6% News - Zoom It's 11% Controversia l - E24 74% Sentiment Analysis: Negative Coverage Movie review by Neeru Sharma. Movie plot is weak. Story is weak. 3 Star Parineeti Chopra has a bad habit of smoking as she was seen regulary taking breaks in betwwen during an promotional even All is not well between Salman Khan and Govinda. Story is not so strong. screenplay and climax is flat. 2 stars and below average film: Omar Journalist/Publication Analysis Channel/Program Detail Positive Neutral Negative 13547 4663 482 405 E24 216 143 ZOOM Sound of Bollywood_E24 ZOOM VERDICT REALITY CHECK Zoom in with Omar It's Controversial The Zoom Review Show E24 News Planet Bollywood News E Special Business of Bollywood Bollywood Reporter Btonite Bollywood 20 Twenty Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov 0 2000 4000 6000 0 500 1000 1500 2000 Journalist Detail Top 15 Journalist Sentiment 100% 0 0 0 20 90% 37 77 4 32 80% 4.5 3.5 70% 3 60% 2.5 50% 300 600 125 40% 2054 140 2 1.5 30% 20% 1 10% 0.5 0% 0 Juhi Saxena - E24 Madhureeta Mukherjee - Zoom Positive Megha - Zoom Neutral Omar & Neeru had given negative review for Kill Dil story Medium: TV Unit: Seconds / No. of Article Period: 15th Sep to 14th Nov Overall 5 different journalist had contributed Negative Neeru Sharma - E24 No. of Article Omar - Zoom Content Analysis 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 -1000 Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov Movie Review Storyline Gulzar Sukhwinder Singh Delhi Metro Dance Grattiffi. Music Launch Trailer Movie Release Sweeta Ratings 0% Shaad Ali Kill Dill Bol Beliya Movie Shooting Shankar Ehsaan Loy Bigg Boss 8 Ganesh Acharya Happy Budday Others 1% Sajde Promotions Comedy Nights with… Other Cast/Productio n House Music 2% 7% Marketing 11% Govinda Ali Zafar Parineeti Chopra Ranveer Singh Key Activity Detail Category Actors drove overall visibility for Kill Dil Followed by Marketing stories Actors 79% News pegs Actors Detail Actor’s SoV Govinda 17% Most of actors garnered coverage with Movie related stories Ranveer Singh 31% Parineeti & Govinda received negative buzz for their personal issues Ali Zafar 24% Parineeti Chopra 28% Actor’s Profiling 8268 About Film Interview Personal Professional 7768 6504 4926 140 213 168 Medium: TV Ranveer Singh Unit: Seconds Period: 15th Sep to 14th Nov 138 122 -82 Parineeti Chopra 236 140 70 174 Ali Zafar -208 Govinda Actors Detail: Ranveer Singh Top Pegs Review Big Boss 2% 1% Kissing New Sweeta 1% Delhi Delhi 2% Metro Visit 2% 2% Bol Beliya 2% KBC 3% Presence Title Track 1% 87 Articles Parineeti 28% 33 Days Sajde 5% Ali 5% Role 6% Comedy Nights with Kapil 17% Happy Budday 6% Mastmaula, Remove Pant 7% Promotion 9% Ranveer was largely covered for his Parineeti stories and promotional stories Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov He appeared maximum days among all actors Actors Detail: Parineeti Chopra Top Pegs Delhi Metro 2% Bol Baliye 2% Presence New Delhi Sweeta Visit Title Track 2% Role 2% 1% 2% Birth Day Ali 2% Comedy Nights with Kapil 14% 2% Smoking 4% Ranveer 12% 84 Articles 33 Days Review 4% KBC 4% Big Boss 4% Bikini 5% Sajde 7% Promotion 10% Happy Budday 11% Govinda 10% Priyanka ki payari Cousin, Ishqzadi, Very Talented, Beautiful Promotional Activitieis drove parineeti visibility also Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov Ali Zafar Praised her lot with different attributes, though she shared more articles with Raveer Actors Detail: Ali Zafar Top Pegs Delhi Metro Personal Big Boss 2% Life 2% New Delhi 2% Visit Ranveer Humaima 3% Malik 4% 2% Comedy Nights with Review Kapil 5% 22% Presence 55 Articles 22 Days KBC 5% Parineeti 20% Govinda 7% Promotion 13% Happy Budday 13% Pakistani Actor Ali’s Comment about Parineeti drove his visibility Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov Still media is writing him as Pakistani Actor Actors Detail: Govinda Top Pegs New Delhi Ali Visit 2% 4% Title Track 2% Comedy Nights with Kapil 24% Role 7% Review 7% Presence Parineeti 7% 45 Articles 22 Days Ranveer 18% KBC 7% Bol Baliye 7% Big Boss 6% Promotion 9% Greatest Performer & Actor, God Father Govinda’s Negative role drove his over all visibility Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov Different people including Ranveer, Parineeti had commented on him and praise his acting Marketing Activity Detail 1800 1600 1400 1200 1000 800 600 400 200 0 Comedy Nights with Kapil 1000 900 800 700 600 500 400 300 200 100 0 Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov Promotions Bigg Boss 8 Trailer Kaun Banega Crorepati 8 Delhi Metro Dance Grattiffi. Trend Music Detail 900 800 700 600 500 400 300 200 100 0 Top Pegs Sajde (Song) 600 500 400 300 200 100 0 Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov Happy Budday (Song) Shankar Ehsaan Loy Bol Beliya (Song) Kill Dill (Song) Sweeta (Song) Music Launch Gulzar Sukhwinder Singh Trend S: W: • Exclusive Stories • Wide coverage for promotional activity • High recall • Govinda’s come back movie • Multi star cast & YRF Name • Inconsistence messaging: 68% coverage in last 10 days • Less News Pegs • Lack of third party endorsements or spokespersons comments • No control over timing of shows, 27% coverage came in midnight when viewership was negligible SWOT O: T: • More News Pegs could help to leverage more stories • Controversies, Govinda’s come back could be great trigger • Exclusive interviews and talk shows could help to increase the visibility • Ali zafar was know as Pakistani actor • Ranveer was in Bajirao Mastani mode • Parineeti received lots of controversial coverage including her smoking, weight issue 41 websites 60 days All India Web Medium Kill Dil received mixed positive and neutral coverage but overall positive coverage was more Negative coverage was received on the movie release day. Promotional activities and actor in all promotional event drove maximum coverage Music and the song received substantial coverage Ranveer Singh coverage was maximum Key Indices No. of Article: 531 Visibility score 1,588 Coverage score 112,332 51% coverage was positive with 6% negative coverage 45% articles had headline mentioned “Kill Dil” Medium: Web Unit: BMI Period: 15th Sep to 14th Nov BMI 0.4 Mn 0 Unit: BMI Medium: Internet Coverage was largely dominated by Ranveer singh professional news & Kill dil star cast 14-11-14 13-11-14 Ranveer Singh 12-11-14 Music launch & review 11-11-14 10-11-14 09-11-14 08-11-14 35 07-11-14 06-11-14 05-11-14 04-11-14 20 03-11-14 02-11-14 01-11-14 31-10-14 30-10-14 29-10-14 Parineeti B’day & Sajde Song 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 19-10-14 25 18-10-14 17-10-14 16-10-14 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 07-10-14 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 5 16-09-14 15-09-14 Thousands Trend Analysis Ranveer Singh & promotions 30 Ranveer & Ali Zafar Big Boss 8 promotions 15 Govinda profiling 10 Trailer Launch KBC 8 Impact of Coverage Overall Songs received 56% of the coverage 10 9 8 7 6 5 4 3 Thousands 2 1 0 Sajde Unit: BMI Medium: Internet Bigg Boss Kaun Nakhriley Trailer Bol Beliya Happy 8 Banega Launch Budday Crorepati 8 Sweeta Kill Dil Music Launch Comedy Baawra Nights with Kapil Daiyya Maiyya Sentiment Analysis Positive Neutral Negative 6% 43% 51% Positive Coverage: Overall star cast, promotional activities, Ranveer singh, Ali Zafar & Govinda as cast received maximum positive coverage Neutral Coverage Ranveer & Parineeti chopra professional news along with their personal news received neutral coverage Negative Coverage Movie review received negative coverage Unit: Word Count Medium: Internet Negative Buzz on Website Daily Bhaskar 5% Indian Television 8% Financial New Indian Express Mid Day Express 2% 2% 3% Deccan Chronicle 23% The Freepress Journal 9% DNA India 16% Livemint.com 9% 5000 India FM 10% 4000 Indian Express 13% Movie review 3000 2000 1000 CBFC BJP protest Censor board 11-10-14 12-10-14 13-10-14 14-10-14 15-10-14 16-10-14 17-10-14 18-10-14 19-10-14 20-10-14 21-10-14 22-10-14 23-10-14 24-10-14 25-10-14 26-10-14 27-10-14 28-10-14 29-10-14 30-10-14 31-10-14 01-11-14 02-11-14 03-11-14 04-11-14 05-11-14 06-11-14 07-11-14 08-11-14 09-11-14 10-11-14 11-11-14 12-11-14 13-11-14 14-11-14 0 Negative Coverage Movie review, star cast and storyline received negative coverage on the opening day Political party BJP to protest against YRF's Kill Dil Censor delays throw marketing plan of Kill Dil in a tizzy Unit: word Count Medium: Internet Negative Journalist Journalist contributed for negative coverage for Kill DIl Journalist Unit: No of Articles Website No. of Articles Topic Tushar Joshi DNA India 1 Review (**) Suparna Sharma Deccan Chronicle 1 Review (**) Sanjukta Sharma Livemint.com 1 Review Johnson Thomas The Freepress Journal 1 Review Shubhra Gupta Indian Express 1 Melissa D’Costa DNA India 1 Gaurav Dubey Mid Day 1 Review(1/2*) BJP protest against release of Kill Dil Tension between India, Pakistan seems to be impacting Bollywood Medium: Internet negative articles FPJ Website Analysis filmfare.com 5 The Freepress Journal 5 Business Standard India 7 Deccan Herald 7 Jagran Post 10 Page3 Bollywood 10 Website No. of days Deccan Chronicle 37 Pink Villa 36 Times of India 30 DNA India 29 New Indian Express 14 Daily Bhaskar 14 Glamsham 23 NDTV 14 Apun Ka Choice 20 Hindustan Times 18 Mid Day 18 Indian Express 16 India Today 14 PardaPhash 14 Daily Bhaskar 13 PardaPhash 19 India Today 21 Apun Ka Choice 24 Mid Day 26 Hindustan Times 28 Glamsham 31 Indian Express 38 Times of India 44 DNA India 45 Deccan Chronicle 52 Pink Villa 75 0 Unit: No of Articles Medium: Internet 10 20 30 40 50 60 70 NDTV New Indian 80 Express 11 11 Page3 Bollywood 9 Jagran Post 9 Journalist Analysis Top 20 Journalist contributed for Kill Dil Journalist Unit: No of Articles Website No. of Articles No. of days Aditi Chandra Pink Villa 19 15 Urvi Parikh Glamsham 18 14 Shubhanshu Sharma PardaPhash 8 8 Amit Bachchan Page3 Bollywood 8 7 Reena Kapoor Deccan Chronicle 6 5 Priyanka Kapoor Apun Ka Choice, NDTV 5,1 5,1 Subhash K Jha Pink Villa, India FM 4,1 4,1 Sonal Gera Indian Express 5 4 Rachana Sheth Glamsham 5 5 Natasha Coutinho Deccan Chronicle 5 5 Aparajita Ghosh Apun Ka Choice 4 4 Urvashi Singhal PardaPhash 4 4 Sunitra Pacheco Indian Express 4 4 Lipika Varma Deccan Chronicle 4 4 Uzma Kidwai PardaPhash 4 4 Chaya Unnikrishnan DNA India 4 4 Namita Nivas Indian Express 3 2 Geety Sahgal Indian Express 3 2 Pooja Talwaar NDTV 3 2 Karan Shah Indian Express 3 3 Medium: Internet Journalist Coverage Analysis Almost 101 different journalist covered for Kill Dil. Overall journalist covered 53% positive, 40% neutral and 8% negative coverage. Below chart shows top 20 journalist with their coverage. No negative coverage by top 20 journalist. 3500 Positive 3000 2500 2000 1500 1000 500 0 Unit: coverage score Medium: Internet Neutral 0 Unit: BMI Medium: Internet 14-11-14 13-11-14 12-11-14 11-11-14 your tweets on Kill Dill posters! 10-11-14 09-11-14 08-11-14 Govinda's first Twitter live chat generates 7 million plus impressions 07-11-14 4.5 06-11-14 3.5 05-11-14 KBC 8 04-11-14 03-11-14 02-11-14 01-11-14 5 31-10-14 30-10-14 29-10-14 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 Ranveer to surprise fans with a dance performance in Delhi 19-10-14 18-10-14 17-10-14 16-10-14 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 1.5 10-10-14 2 09-10-14 08-10-14 07-10-14 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 28-09-14 27-09-14 26-09-14 Kill Dil trailer 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 2.5 16-09-14 Thousands Promotion Activity Trend Bigg Boss 8 Graffiti on a wall 4 Star Tattooed 3 Jaipur promoti on Painting time for CNWK Kill Dil 1 0.5 Music Analysis 12 10 32% 8 6 19% 4 17% 14% 2 Thousands 7% 7% 4% 0 Sajde Nakhriley Bol Beliya Happy Budday Sajde song received maximum coverage Unit: BMI Medium: Internet Sweeta Kill Dil Baawra 1% Daiyya Maiyya Music Analysis 10 8 6 Thousands Thousands 4 2 0 6 5 4 3 2 1 0 Unit: BMI Medium: Internet Sajde song received maximum coverage Parameter Analysis Other Cast/Production House 3% Others 3% Ratings 1% Actor’s parameter gains 70% leads to maximum news is about the actor’s (professional, personal, cast, photo) Music 10% Marketing activities rank #2 like promotional activities, trailer launch etc. Marketing 13% Music of the films rank #3 Actors 70% Unit: BMI (%) Coverage of parameters 2 2 1 20 53 21 25 38 20 50 98 29 79 Neutral 59 45 25 Actors Marketing Unit: Coverage score (%) Music Medium: Internet Others Negative Other Cast/Production House 33 Ratings Positive 2% negative for star cast under actor parameter In music Daiyya Maiyya song received negative coverage Movie release ban by BJP release negative coverage under others parameter Storyline received negative coverage Movie rating also received negative coverage under rating parameter Actor’s Detail Ali Zafar 13% Ranveer appeared more for professional stories Govinda 22% Ranveer Singh 37% Parineeti interviews were more as to others Govinda and Ali zafar movie role was more talked about Parineeti Chopra 28% 250 Movie Related 212 200 Photo Professional Personal Interview 185 161 160 144 150 100 95 74 67 55 90 77 65 50 32 7 3 23 18 3 2 0 Ranveer Singh Unit: No. of articles Parineeti Chopra Govinda Ali Zafar 2 Ranveer Singh Top pegs Details Ranveer Singh Music Review Ram leela 1% 1% 1% protest arjun kapoor shaad ali 1% 1% Fans 1% Dance 1% Ali Zafar 2% 2% Movies 14% Trailer 3% Professional 3% promotions 14% Poster release 3% Personal 44 Interview 3 Movie Review 3% Deepika 3% Song 12% Parineeti 7% Personal 8% Govinda 8% Cast 125 Professional 54 bajirao mastani 8% Ranveer was largely covered for the movie, promotional event and songs Ranveer bajirao mastani look was also talked along with his remarks on Govinda Unit: no of articles Medium: Internet Headline 191 Photo 210 Parineeti Chopra Top pegs Details arjun kapoor protest Movie Review 1% Professional 1% 2% Fans 18% Ali Zafar 2% Govinda Trailer 1% 2% 1% Daawat-e-ishq 2% Poster release 2% Personal 42 Interview 7 New Look 4% Ranveer Singh 8% promotions 15% Personal 8% Birthday 10% Cast 112 Professional 40 Headline 162 Photo 184 Movies 12% Song 12% Parineeti professional news like meeting jawans, fashion show, and cover in Elle November issue got covered Unit: no of articles Medium: Internet Ali Zafar Top pegs Details Personal New Look arjun kapoor protest 2% 1% 2% 3% shaad ali Parineeti 1% 3% Killer look 3% Movie Review 3% promotions 19% Trailer 5% Ranveer Singh 6% Professional 16% Poster release 6% Govinda 7% Song 10% Movies 13% Promotional events drove Ali Zafar visibility. Making movie in Pakistan by him also drove his coverage Unit: no of articles Medium: Internet Personal 2 Interview 2 Cast 64 Professional 17 Headline 83 Photo 156 Govinda Top pegs Details arjun kapoor Jagga Jasoos shaad ali Parineeti 1% 3% 1% 2% Song Twitter Fans 3% 3% 3% Movies 21% Personal 13 Interview 3 Movie Review 3% Happy Ending 4% Ali Zafar 4% Professional 18% Personal 6% Ranveer Singh 6% Dance 7% promotions 7% Cast 76 Professional 20 Headline 98 Photo 89 Salman 8% Movie come back drove maximum visibility for Govinda. His professional career and relation with Salman and David Dhawan also got coverage Unit: no of articles Medium: Internet Thousands Content analysis 100 90 80 70 60 50 40 30 20 10 0 Unit: BMI Medium: Internet Ranveer Singh accounted for maximum coverage for Kill Dil Coverage Analysis Negative Neutral Positive 100% 80% 60% 40% 20% 0% Pre release Coverage was mix of positive and Neutral but overall Coverage impact was positive. Key pegs like Music Review , actror’s interviews, promotional activity like bigg boss, KBC CNWK droves positive coverage Key peg Censor board drove negative coverage Medium: Internet Release Day Though there is negative review of the movie but overall coverage if much positive Star cast drove positive coverage Movie review & storyline drove negative coverage 14-11-14 13-11-14 12-11-14 11-11-14 10-11-14 09-11-14 08-11-14 07-11-14 06-11-14 05-11-14 04-11-14 03-11-14 02-11-14 01-11-14 31-10-14 30-10-14 29-10-14 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 19-10-14 18-10-14 17-10-14 16-10-14 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 07-10-14 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 16-09-14 -40% 15-09-14 -20% Spokesperson Comment Spokesperson Comment Amitabh Bachchan,Actor “Saw Shaad Ali's trailer of KILL DIL .. fascinating cast and fascinating visuals .. innovative Shaad, will do justice to this” Arjun Kapoor, Actor “Gate crashing nakhreeley kill dil waala s ...danced with chi ch.” Each film has its unique language and given that digital is a one-on-one medium, there is not scope, but a mandate to innovate at Yash Raj Films. Given the theme of Anand Gurnani, Vice President, Digital - Yash the film, our Creative Team cracked a campaign ‘#WillKillFor’ and chose to follow Raj Films our fans instead of leading them to the material from the film. This made the film trend and gave a great head-start to the communication that is designed to follow Pooja Jain, Business Head - Thought Pot Media Simple effortless engagement was the thought behind the launch of the first creative feel of Kill Dil. The idea here was to merge different digital platforms and make it easier for the people to interact with the movie while maximizing reach. This campaign has just begun and we will see many such innovations with not only ideas, but usage of mediums/platforms as well Rafique Gangjee,YRF No there was no delay as such nor did we have to change our plans, we are very much on schedule. The only thing that happened was that we were informed that any film/ trailer would have to be submitted well in advance for certification Medium: Internet Interview Key Suggestion S: W: Strong Star cast and Production house name • Less Spokesperson contribution • Less pull factors • Overall Ali Zafar was less covered Govinda come back as a villan Tv shows and songs covered maximum impression Promotional activities drove coverage SWOT O: More News Pegs could help to leverage more stories Controversies, Govinda’s come back could be great trigger Equal News distribution could help to increase all actors visibility T: • Actor’s other news coverage affect movie overall coverage • Ali Zafar criticized for being an Pakistan actor • Parineeti personal news was much covered 9 platforms 60 days Blogs, Facebook, Twitter etc Overall sentiment skewed towards twitter Kill Dil movie received maximum positive coverage #KillDilFilm gained maximum impression Negative coverage was received on BJP protest and on movie review on release day. #1DayToKillDil and #GovindaOnTwitter received maximum impression Title track received maximum posts Ranveer Singh received maximum tweets Key Indices No. of post: 53,826 Medium: Social Media Coverage score 102,956 BMI 103 Mn Millions Unit: BMI 0 Medium: Social Media Trending was high during trailer launch and before the release of movie. #2daystokilldil and #1daystokilldil gains the maximum trending. 14-11-14 Trailer Launch #KillDilWithRanveer #WillKillFor 13-11-14 12-11-14 11-11-14 10-11-14 09-11-14 6 08-11-14 10 07-11-14 06-11-14 05-11-14 5 04-11-14 03-11-14 02-11-14 Sajde Song 01-11-14 31-10-14 30-10-14 29-10-14 28-10-14 #GovindaOnTwitter 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 19-10-14 18-10-14 17-10-14 16-10-14 Happy Budday song 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 07-10-14 06-10-14 3 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 2 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 4 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 16-09-14 8 15-09-14 Trend Analysis #1daysToKillDil & Pakistan release 9 Movie review 7 #2daysToKillDil KillDil promotion & Book my show contest Title Track #KillDilNewTrailer Nakhriley Song Bigg Boss8 CNWK Sweeta song 1 Impact of Coverage Overall Songs received 60% coverage. Title track received maximum posts 12 10 8 6 Millions 4 2 0 Unit: BMI Medium: Social Media Coverage Quality 120000 100000 80000 60000 40000 20000 0 Positive Neutral Negative -20000 Overall Kill Dil coverage was positive, majorly Movie review drove negative coverage on the day of release . Unit: Co score Medium: Social Media Unit: BMI Medium: Social Media 14-11-14 13-11-14 12-11-14 11-11-14 10-11-14 09-11-14 Kill Dil song 7% 08-11-14 07-11-14 06-11-14 05-11-14 04-11-14 03-11-14 02-11-14 01-11-14 31-10-14 30-10-14 29-10-14 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 17 13 7 7 7 7 6 6 6 5 4 4 4 4 4 23-10-14 khalidrafiq137 KinkyLittleBoot Lifafa_Journos item_boyy gaganabh babameanslife Shanavbarca RanveersCafe69 KiaaraSandhu kabir_Shanatic SteveUnknown simranvinny MovieCategories rahulkapoor36 AliaActress 22-10-14 Posts 21-10-14 Contributor 20-10-14 19-10-14 18-10-14 17-10-14 16-10-14 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 877 1 1 1 07-10-14 Platforms Posts 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 Twitter WordPress Bloggers Disqus 29-09-14 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 16-09-14 Negative Buzz Censor Board 6% Review 38% Audience comments 8% BJP protest 24% Review Censor Board BJP protest Negative Post # (hashtag) Performance 4 3.5 3 2.5 2 1.5 Millions 1 0.5 0 #1DayToKillDil was a top # performer, whereas #GovindaOnTwitter ranked 3 among the running # Unit: BMI Medium: Social Media Top 10 Author for # (hashtag) Performance #1DayToKillDil Author TarunWadhwani92 #WillKillFor Author #GovindaOnTwitter imjasrandhawa iPoojaPatel ChoraMumbaiKa DhoomGirl99 DeeKiran1 Jasooss ranveershind MeghnaSN iam_bhavin DeeKiran1 being_rajkumar pratikbhatt2009 sunnyagarwalca sdr_fg atuldarne Shrutii5 SrkAkira Jasooss KillDilFilm Hiba5official AniquaHashmi Nirmalvys iamafhu TurkiishD DeeKiran1 swapnilmistri1 teentakle1212 KedarBaba Areeka_99 SouhaFerchichi VEERIAN tongsincheek zara008 KillDilFilm ranveershind nehab01 TahilaniRahul swapnilmistri1 DeeKiran1 sanjana267 DhoomGirl99 DeeKiran1 n6_shruti dreamerrificc Author nehab01 #KillDilNewTrailer Author #2daysToKillDil Author Sabasheikh123 dreamerrificc Ankitchomal versatilefan Unit: BMI Medium: Social Media Author Analysis Total 11,460 authors contributed for Kill Dil. Below chart shows top 20 authors contribution on Twitter platform Author iamafhu nitish_pc Ranveer_Tunisia BeingFulla Jasooss imjasrandhawa RanveerPlanet Ranveer_Turkey RanveersCafe69 TarunWadhwani92 AlyaAhmmed KillDilFilm iam_bhavin Shrutii5 diya_azian Sharelove99 iPoojaPatel kanug097 SouhaFerchichi DhoomGirl99 ranveershind VEERIAN tongsincheek babameanslife DeeKiran1 246 248 252 259 260 269 274 292 295 301 307 321 322 323 338 344 359 359 392 427 493 505 Unit: No of Posts DeeKiran1 59 Babameanslife 56 Tongsincheek 59 VEERIAN 47 Ranveershind 50 DhoomGirl99 7 SouhaFerchichi 45 Kanug097 45 iPoojaPatel 25 Sharelove99 46 628 718 1727 0 Medium: Social Media 500 1000 1500 No. of days 2000 Platform Analysis 99% coverage comes from Twitter Other 1% Website Toolbox 11% Twitter 99% Facebook 11% Blogger 19% vBulletin 1% Disqus 1% Wikipedia 1% Tumblr 1% WordPres s 55% Other Platform contributing for Kill Dil Unit: No of Articles Medium: Social Media 0 Unit: BMI Medium: Social Media 14-11-14 13-11-14 CNWK 12-11-14 11-11-14 Nakhriley song Bigg Boss launch 8 10-11-14 #KillDilNe wtrailer 09-11-14 3 08-11-14 3.5 07-11-14 06-11-14 05-11-14 04-11-14 2.5 03-11-14 02-11-14 01-11-14 31-10-14 1 30-10-14 #GovindaOnTwitter 29-10-14 2 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 19-10-14 18-10-14 17-10-14 16-10-14 1.5 15-10-14 14-10-14 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 07-10-14 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 5 16-09-14 15-09-14 Millions Promotion Activity Trend #1DaysToKillDil Trailer Launch 4.5 4 #2DaysToKillDil Bookmyshow contest Jaipur Promotions Graffitte painters #KillDil Today KBC 0.5 Music Analysis 12000 10000 36% 8000 6000 18% 4000 14% 12% Thousands 2000 7% 1% 0 Kill Dil Sajde Sweeta Nakhriley Title track received maximum coverage Unit: BMI 11% Medium: Social Media Happy Bol Beliya Budday Daiyya Maiyya 0% Baawra Twitter Handle @yrf 2% @RanveerOffici al 26% @KillDilFilm 41% @ParineetiChop ra 18% @AliZafarsays 12% @ActorGovinda 1% @KillDilFilm handle droves almost 42% coverage for Kill Dil Ranveer handle @RanveerHandle droves 26% coverage Govinda handle @ActorGovinda was only 1% Ranveer Singh Top 20 pegs Ranveer First Look 2% Music Learns Kill Dil Turns 2% Premiere Jaipur Choreograp 1% Promotions her Contest 2% 2% TVF Kill Dil 2% #GovindaOn 1% Promotions Twitter 31% Dialogues 3% 3% Looks Character 3% 3% 11,239 Tweets Kill Dil Tattoo 4% 60 Days Statements 4% Energetic, Graffiti Painters 4% Terrific Trio #KillDilWith 5% Ranveer 5% Chocolate boy #WillKillFor 11% Movie Release 6% Interview 7% Kill Dil promotion gave maximum coverage to Ranveer #WillKilFor and #KillDilWithRanveer also gave visibility. Unit: BMI Medium: Social Media Parineeti Chopra Top 20 pegs Delhi Excited Terrific Trio Music Jaipur 1% Promotions 2% Learns Promotions 1% TVF 1% 2% #GovindaO Kill Dil 2% Wishes Kill Dil nTwitterScreening 2% Promotions 2% 2% Golf 33% Training 2% First Look 3% Contest 3% #WillKillFor 4% Dialogues 4% Graffiti Painters 7% Interview 12% Kill Dil promotion gave maximum coverage to parineeti Tattoo, graffiti panting , her new look drove the posts Unit: BMI Medium: Social Media 60 Days Beautiful, Gorgeous, New Look Looks 4% Kill Dil Tattoo Movie 7% Release 7% 6,543 Tweets Ali Zafar Top 20 pegs Music Learns 1% Delhi Kill Dil Cast Promotions 1% 1% Gift Character Contest #GovindaO Black-n-2% 1% Kill Dil 1% nTwitter white vest Promotions Excited 27% 2% TVF 2% First Look 1% 2% 2% Dialogues 3% Jaipur Promotions 3% #WillKillFor 4% Kill Dil Tattoo 6% 4,626 Tweets 59 Days Singer, Painter, Cool guy, deadly look Graffiti Painters 13% Looks 7% Terrific Trio 11% Interview 12% Kill Dil promotion gave maximum coverage to Ali Zafar Graffiti paining and terrific trio of him along Ranveer and Parineeti drove maximum posts Unit: BMI Medium: Social Media Govinda Top 20 pegs #KillDilWith Wishes Ranveer 1% 1% Excited 1% Dialogues Kill Dil 1% Screening 1% Unseen Pics 2% Interview 3% First Look 3% Gift 1% Kill Dil Tattoo 1% 3,962 Tweets 59 Days Versatile actor, Terrific Trio 3% Character Looks 4% 4% #WillKillFor 7% Dance #GovindaOn Twitter 57% Kill Dil Promotions 10% #GovindaOnTwitter drove maximum coverage for Govinda. Kill Dil promotion also gave maximum visibility Unit: BMI Medium: Social Media -20% Medium: Social Media Key pegs like trailer launch , Govinda joining twitter, #willkillfor, Title track, promotional activity droves maximum positive coverage Throughout Coverage is positive Key pegs BJP protest and Movie review drove negative coverage Pre release Release Day Though there is negative review of the movie but overall coverage if much positive 14-11-14 13-11-14 12-11-14 11-11-14 10-11-14 09-11-14 08-11-14 07-11-14 06-11-14 05-11-14 04-11-14 03-11-14 02-11-14 01-11-14 31-10-14 30-10-14 29-10-14 28-10-14 27-10-14 26-10-14 25-10-14 24-10-14 23-10-14 22-10-14 21-10-14 20-10-14 19-10-14 Neutral 18-10-14 17-10-14 16-10-14 15-10-14 14-10-14 Negative 13-10-14 12-10-14 11-10-14 10-10-14 09-10-14 08-10-14 07-10-14 06-10-14 05-10-14 04-10-14 03-10-14 02-10-14 01-10-14 30-09-14 29-09-14 28-09-14 27-09-14 26-09-14 25-09-14 24-09-14 23-09-14 22-09-14 21-09-14 20-09-14 19-09-14 18-09-14 17-09-14 16-09-14 15-09-14 Coverage Analysis Positive 100% 80% 60% 40% 20% 0% Millions Content Analysis 9 8 7 6 5 4 3 2 1 0 Unit: BMI Fan following of Ranveer, Parineeti, Ali and Govinda drove maximum posts Trailer of the movie also drove maximum posts just a little less than fan following. Medium: Social Media post Key Suggestion S: W: - Twitter was the key driver • Almost 50% visibility cam from Actor and music. New triggers could help to increase more visibility • Active #tag and handle could help to increase more followers and coverage - 47% impression came from actor’s handle - Contest running - Consistent performance throughout period SWOT O: Need to active on other platforms like facebook also Blogger engagement could help the same. T: • Ali Zafar criticized for being an Pakistan actor Thank you Merrill Sequeira Merrill.sequeira@kanalytics.in +91 9819208301 Ashutosh ashutosh@kanalytics.in +91 98202 81935 403, Shivam Chambers, SV Road, Goregaon-West, Mumbai-400 062 www.kanalytics.in
