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bottom line
the
GREATER LAS CR UCES CHAMBER OF COMMERCE • NOVEMBER 2 0 1 3 • WWW.LASCR UCES.ORG
Legislative Update Luncheon
11:30 a.m. Tuesday, Nov. 5
Las Cruces Convention Center
TABLE OF CONTENTS
President and Chair Columns...............2
Business of the Month ........................3
Governmental Affairs Issues .................4
Military Update..................................5
Leadership Las Cruces ........................5
Nonprofit of the Month ......................6
Conquistadore Column ......................7
Agriculture Column ............................8
Small Business of the Month ................9
Junior Leadership .............................10
Business After Hours ..........................11
Ribbon Cuttings ................................12
New and Renewing Members ............13
Calendar and Statistics .......................14
Chamber Briefs .................................15
PRSRT STD
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PAID
EL PASO TX
PERMIT NO. 429
JOIN THE CHAMBER
The Greater Las Cruces Chamber of
Commerce provides more than 50 events
and programs each year to promote
the growth of area businesses and the
economic success of the region.
For the past 60 years, the Chamber has
served as the largest and most active
business advocacy organization in the
Mesilla Valley. In 2010, the Chamber
received a four-star accreditation from the
U.S. Chamber of Commerce for best
practices amongst chambers of commerce.
If you are interested in becoming a
member of our growing organization,
contact Vice President of Development
Troy Tudor at 524-1968 or
ttudor@lascruces.org.
GREATER LAS CR UCES
CHAMBER OF COMMERCE
505 S. MAIN ST.,
SUITE 134
LAS CRUCES, NM 88001
575-524-1968
WWW.LASCRUCES.ORG
Governor discusses good, bad in state
Update luncheon examines impact of the federal shutdown
Nearly 200 business members of the
Greater Las Cruces Chamber attended the
latest membership update luncheon featuring Gov. Susana Martinez Friday, Oct. 18, at
the Las Cruces Convention Center.
The six annual luncheons are held to
inform local business leaders on key issues
that impact our community and businesses.
Martinez started by informing everyone
that although the federal government had
shut down, “Our New Mexico state government is not shut down.”
“We are open and we would never think
about closing,” she said.
According to the governor, the federal
shutdown was not good for New Mexico,
affecting operations at the state’s military
bases and two national research laboratories. It also had a negative impact on many
state programs that rely on federal funding
as well.
Despite the hardship and negative effects the sequestration and shutdown had on
New Mexico, Martinez was quick to point
out some of the actions taken to support our
state’s damaged economy.
“The way we responded was to diversify
our economy,” Martinez said. “We made a
choice to compete, and we did it in a bipartisan way.”
She said New Mexico was not following
the approach the federal government had
taken, rather legislators are working together to move our state forward.
“We’ve got to take the politics out of it,”
Martinez said. “This (federal) government
shutdown could have been avoided and
should have been avoided.”
One of the bipartisan approaches
was improving the tax environment for
businesses, a move that encourages job
creators to invest further in New Mexico
as well as improvements to the regulatory
environment.
Another big focus for the governor,
she said, continues to be the improvement
of the state’s education system, an equally
important issue to the Greater Las Cruces
Gov. Susana Martinez accepts a “thank you” basket from 2013 Greater Las Cruces Chamber of
Commerce Chair Leslie Cervantes before she speaks to the crowd that gathered for the Chamber’s
update luncheon Friday, Oct. 18, at the Las Cruces Convention Center. Martinez addressed issues such
as the federal government shutdown and its impact on New Mexico as well as education in the state.
Chamber of Commerce due to its impact
on the local economy and the quality of the
area’s workforce.
According to Martinez, there will be
no letting up on this issue as long as she is
governor.
“We’ll move out of (the) 49th (ranking
of states in education) if it’s the last thing I
do,” Martinez said.
She highlighted some recent successes
in New Mexico as well. Earlier in the day
she made an announcement in Roswell of
the addition of 183 jobs for southeast New
Mexico and that the state had become No. 1
in export growth in the nation.
Continuing the theme of bipartisan support the state government will need to face
future challenges, and to improve the state’s
economy, the governor said she seemed confident state leaders would follow a positive
path.
“It’s about how we respond, how we
choose to compete, how we choose to reform,” she said. “I’m confident we will rise to
the challenge to tackle the new challenges
that rise.”
Board
Members
Chair of the Board Leslie Cervantes
Las Cruces Public Schools
Chair Elect Mike Beckett
COAS Books
Past Chair Richard Haas
Steve Newby Architects & Associates
Treasurer Brandy Darden
Century Bank
Secretary Terra Van Winter
New Mexico State University
At-Large Member Kelly Duke
MountainView Regional
Medical Center
Member Events Janet Green
& Services New Mexico State University
Governmental John Hummer, chair
Affairs Steinborn & Associates Real Estate
Military Affairs/ Savonne Griffin, chair
Aerospace FirstLight Federal Credit Union
Community Stella Shelley, chair
Development Shelley Eye Center
Board Members Marci Dickerson
Dickerson’s Catering
Rico Gonzales
El Paso Electric
Kiel Hoffman
Pioneer Bank
Margie Huerta
New Mexico State University
Jaki McCollum
FIG Publications
Phillip Rivera
Memorial Medical Center
Matt Rush
New Mexico Farm & Livestock
Bureau
Council of Stacie Allen
Conquistadores The Bridge of Southern New Mexico
Legal Counsel John Darden
Darden Law Firm
Advisers Miguel Silva
Las Cruces City Council
Ben Rawson
Doña Ana County Commission
Davin Lopez
Mesilla Valley Economic
Development Alliance
Monte Marlin
White Sands Missile Range
Stan Rounds
Las Cruces Public Schools
Chamber
Staff
FROM THE CHAIR
FROM THE PRESIDENT
Reflections of gratitude
Thankful for family
T
his is, traditionally, the
month we give thanks for
the things in our lives that
mean the most to us.
For me, first off, it is my family.
I have a fantastic wife and three
and a half children at home to
keep me busy. I couldn’t do what
I do without the love and support
from Stacie, and it’s really great to
see the kids grow and develop into
wonderful little people.
I feel that I have an extended
family here at the Greater Las
Cruces Chamber of Commerce. I
BILL ALLEN
cannot say enough about the staff.
Looking back at the month of October and realizing that we,
a collective of six people – two of whom have less than six months
of experience here – were able to put on eight events over a 31-day
period, which included hosting the governor for a luncheon and the
commanding general at White Sands Missile Range for a celebration,
is truly unbelievable. That doesn’t include facilitating the 16 committee
meetings we held last month. Conservatively, I estimate that we fed
and met with more than 2,000 people last month.
While the month of November is not so packed with Chamber
events, we will still have our hands full as we finish our planning
for 2014 with our annual Board Retreat.
I am also very thankful that from the feedback we are receiving
from you, and that you are happy in the direction that we are
taking the Chamber. We continue to move the dial toward being
a true advocacy-based organization that facilitates local economic
development for the business community a little move each day. Last, I feel blessed to have developed such great friendships with
so many of you. Although it sounds a bit corny, I feel that I have a
huge extended family here in Las Cruces, and I could not be happier.
he month of November
reminds us to reflect on
the many blessings we
have in our lives.
I know that the first item
that comes to my mind is
family. There really aren’t words
to express the gratitude I have
for the love and support of my
family.
I am also proud of the
number of “giving back” hours
contributed to community
and state by members of my
family in Albuquerque and my
Cervantes family in Las Cruces.
Another thought of
LESLIE CERVANTES
gratitude is usually directed at
our thankfulness for work. Many
of you own your own companies; and, as we see a slight upward
turn in the economy, we are most grateful to our customers and
clients who have stuck with us and to our employees who helped
us hang on and keep going.
During November, I reflect also on how lucky we are to live in
a place where we have the freedom to exercise our right to vote. I
want to encourage each of you to get out and vote in this month’s
election. Look critically at the candidates. Ask them tough
questions.
There are city council races in districts 3, 5 and 6; and everyone
in the city can vote in the race for Municipal Judge II. It’s also
not too early to remind you that Las Cruces Public Schools has a
bond election next February (Tuesday, Feb. 4, 2014, to be exact).
There will be lots of information coming about it in the next few
months.
Thankfulness can come in many forms – most of them starting
with “F”: family, friends, faith, football, fabulous weather and so
much more. I would be remiss if I didn’t thank you, members of
the Greater Las Cruces Chamber of Commerce, for allowing me
to be your chair this year. It has been an honor and I, along with
the board of directors and Chamber staff; wish you a blessed and
happy Thanksgiving.
Remember, gratitude is like all that great food at Thanksgiving
dinner: It’s even better when you pass it around.
Liz Banegas
Office Manager
Cyndi Armijo
Billing & Database Assistant
Rosa Bañuelos
Communications Coordinator
Jeanette Ambriz
Administrative Assistant
2 • November 2013 • THE BOTTOM LINE
Bill Allen
President/CEO
Greater Las Cruces
Chamber of Commerce
Leslie Cervantes, Chair of the Board
Greater Las Cruces Chamber of Commerce
Bill Allen
President/CEO
Troy Tudor
Vice President of Development
T
bottom line
the
Bulletin
T H E
L A S
PUBLISHER
Richard Coltharp
EDITOR
Beth Sitzler
C R U C E S
2005 Las Cruces
“Business of the Year”
CONTRIBUTORS
Pat Taylor
Stephen L. Wilmeth
DESIGN
Rachel Courtney, manager
Theresa Montoya Basaldua,
art director
Ramon Gonzalez
Jessica Grady
Steven Parra
Rafael Torres
ADVERTISING
Shellie McNabb, manager
Amy DuClair
Claire Frohs
Jorge Lopez
Pam Rossi
DISTRIBUTION
Alyce Bales
The Bottom Line, the official publication of the Greater Las
Cruces Chamber of Commerce, is a copyrighted publication that
is designed, produced and distributed monthly by the Las Cruces
Bulletin, 840 N. Telshor Blvd., Suite E, Las Cruces, NM 88011.
Content of The Bottom Line is submitted and authorized by the
Greater Las Cruces Chamber of Commerce located at 505 S. Main
St., Suite 134. Articles and columns in The Bottom Line may not
reflect the opinions of the Las Cruces Bulletin. Inquiries regarding
editorial content or advertising may be directed to the publisher at
575-524-8061.
GREATER LAS CRUCES CHAMBER OF COMMERCE
505 S. Main St., Suite 134 • Las Cruces, NM 88001 • 575-524-1968 • www.lascruces.org
BUSINESS OF THE MONTH - NOVEMBER 2013
CenturyLink
Company makes home in Las Cruces
575-532-8137 • WWW.CENTURYLINK.COM/NM
CenturyLink’s vision is to improve lives, strengthen
businesses and connect communities by delivering advanced
technologies and solutions with honest and personal service.
CenturyLink extends this vision through the
CenturyLink Clarke M. Williams Foundation, a 501(c)3
organization dedicated to contributing to endeavors that
improve the well-being and overall quality of life for people
throughout CenturyLink’s communities.
Named after CenturyLink’s founder Clarke M. Williams,
the foundation is endowed by CenturyLink to support community initiatives that encourage employees to use their
time, talents and resources to strengthen the communities
in which they live and work.
CenturyLink is dedicated to enhancing the communities
it serves in a meaningful way. It provides financial, technological and volunteer resources to support our communities because they’re not just a place where it does business
– they’re also homes.
CenturyLink supports numerous organizations and
events in the Las Cruces community, including Cowboys
for Cancer Research, the Greater Las Cruces Chamber of
Commerce, Las Cruces Hispanic Chamber of Commerce,
Mayfield High School, New Mexico State University,
Relay for Life of Doña Ana County, Downtown Las
Cruces Partnership and the Southern New Mexico Down
Syndrome Families, among others.
On an annual basis, CenturyLink in Las Cruces takes
part in four companywide initiatives including the annual
Feed the Children Food Drive, United Way Campaign,
Teachers and Technology Grant Program and Employee
Volunteer Matching Time Grants.
This year’s annual 2013 CenturyLink Feed the Children
Food Drive was a huge success in Las Cruces. Locally, 676
pounds of food was collected to benefit Casa de Peregrinos
serving Doña Ana County. Many Las Cruces CenturyLink
employees helped the cause by tabling outside of Walmart
on Walton Boulevard on a hot Las Cruces day to ask the
community to help.
Two very large and generous donations were received, one
for $5,000 and another for $15,000. These large donations,
CenturyLink
employees
present a check
for $79,510.34
on Aug. 15
to Lorenzo
Alba, executive
director of Casa
de Peregrinos,
and its board
of directors
for the annual
CenturyLink
food drive.
along with monetary amounts from CenturyLink employees
and the local community, totaled $23,597 for the food bank.
It doesn’t stop there; the CenturyLink Clarke M.
Williams Foundation match gave an additional $55,913.34
to Casa de Pereginos for a grand total amount of $79,510.34.
Across the United States, CenturyLink employees and the
company’s local communities collected more than 130,000
pounds of food and $400,000 in the 2013 CenturyLink
Feed the Children Backpack Buddies Food Drive, which
took place June 3-7. To further support its employees’ efforts, the CenturyLink Clarke M. Williams Foundation
contributed a $1 million match to local food bank beneficiaries through the drive.
In July, two schools from Las Cruces received close
to $10,000 in grants from our CenturyLink Foundation’s
Teachers and Technology Grant Program – East Picacho
Elementary School and Desert Hills Elementary School.
CenturyLink is connecting teachers with technology
and the program was administered in New Mexico by
Innovate+Educate to help teachers innovatively implement technology in their classrooms and increase student
achievement. More than 80 teachers in New Mexico applied for these annual grants and 14 schools across the
state were awarded grants.
CenturyLink is the third largest telecommunications
company in the United States. The company provides
broadband, voice, wireless and managed services to consumers and businesses across the country. It also offers advanced
entertainment services under the CenturyLink Prism TV
and DIRECTV brands.
In addition, the company provides data, voice and managed services to enterprise, government and wholesale customers in local, national and select international markets
through its high-quality advanced fiber optic network and
multiple data centers.
CenturyLink is recognized as a leader in the network
services market by key technology industry analyst firms,
and is a global leader in cloud infrastructure and hosted
IT solutions for enterprises through Savvis, a CenturyLink
company. CenturyLink’s customers range from Fortune 500
companies in some of the country’s largest cities to families
living in rural America.
Headquartered in Monroe, La., CenturyLink is an S&P
500 company and is included among the Fortune 500 list of
America’s largest corporations.
For more information, visit www.centurylink.com.
HAPPY THANKSGIVING GREETINGS
May the good things in life be yours
in abundance in the coming year.
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THE BOTTOM LINE • November 2013 • 3
Chamber evaluates candidates’ responses from forum
City council candidates get the business-friendly green, yellow or red light
We wish to both thank and applaud this
year’s candidates for, first, stepping up to
support their districts; and second, participating in the Greater Las Cruces Chamber
of Commerce’s Candidates Forum. We also
appreciate the partnership that we have built
with KRWG allowing us access to their facility for what we believe is an important event.
Consistent with the Chamber’s practice
of tracking and reporting the decisions made
by city council and county commission, we
are providing the same type of feedback
from the Candidates Forum held Monday,
Oct. 28, at the KRWG studios on the New
Mexico State University campus.
The Chamber board developed and
posed a series of business-related questions
to each of the candidates during the twohour event. Questions included important
issues such as the minimum wage, gross receipts tax and impact fees, all of which the
Chamber has taken a position on and can
normally be found on this page in the Projobs Scorecard.
Based solely on the responses to those
questions, the Chamber has given each candidate a green, yellow or red designation in
terms of being pro-business and pro-jobs.
The Chamber is interested in having business-friendly and pro-jobs minded elected
officials who realize the importance that
businesses play in driving additional revenue into the community and increasing the
quality of life in southern New Mexico.
This rating should be viewed as informational only and does not constitute an
endorsement by the Chamber. We encourage our members to seek out the candidates
and their positions on critical business issues. We hope this information will assist
you in making a better informed decision on
Election Day Tuesday, Nov. 5.
The forum, in its entirety, will be available online at www.krwg.org and will air
from 11 a.m. to 1 p.m. Sunday, Nov. 3, on
KRWG TV.
•
•
•
•
Top district issue: Increase gross receipt tax (GRT)
Top three city issues: Street maintenance, education, jobs
Supports GRT increase
Supports minimum wage increase
•
•
•
•
Top district issue: Taxes are too high
Top three city issues: Land issues, border security, taxes
Opposes GRT increase
Opposes minimum wage increase
•
•
•
•
Top district issue: Finish Roadrunner Parkway and other streets
Top three city issues: Infrastructure, parks, quality of life
Supports GRT increase
Supports minimum wage increase
•
•
•
•
Top district issue: Transportation, there are no east/west corridors
Top three city issues: Transparency, accountability, complete Roadrunner Parkway
Opposes GRT increase
Opposes minimum wage increase
• Top district issue: Need for a blueprint for
commercial development
• Top three city issues: Infrastructure, neighborhoods, accountability
• Supports GRT increase
• Supports minimum wage increase
4 • November 2013 • THE BOTTOM LINE
• Top district issue: Need for parks and areas for recreation and ensuring money to
maintain them
• Top three city issues: Jobs, public safety
• Opposes GRT increase
• Opposes minimum wage increase
• Top district issue: Development of the district and protection of residential areas
• Top three city issues: Jobs, keep spending
controlled, attract new business
• Opposes GRT increase
• Opposes minimum wage increase
MILITARY
White Sands Museum gets invaluable pieces
33 items come from the Center for Military History
By Adriana Salas
Missile Ranger Staff Writer
The White Sands Museum is now home to several invaluable pieces that once belonged to the Center of Military
History.
“The Center of Military History wants us to be the primary hub for all rocket and missile technology,” said WSMR
Museum Director Darren Court.
Court said he was contacted a couple of months ago by
the Center of Military History courier of collections advising him of some items that were found at Redstone Arsenal,
Ala. After several conversations with the center and an array
of paperwork, Court was able to obtain nearly 33 pieces for
the museum.
Court said the community and organizations such as
Morale, Welfare and Recreation Programs; Directorate of
Public Works; and the Command Group stepped up to help
him obtain the pieces. Among the pieces is the Hermes 1-A
rocket, Little John and the Little John launcher, a Red Eye, a
Dragon Missile Launcher and a Redstone launcher.
“We were able to get some things that we’ve been wanting for quite a long time. They will just add to our collection
perfectly,” Court said.
Each of the pieces has a correlation to WSMR in that
they were either developed or tested on the range. According
to Court, Little John was used when President John F.
Kennedy visited in 1962. Little John was fired during his
visit to show the president what was done on the range.
“It seems to be that in the museum field it’s either feast
or famine and it’s been a long time since we’ve been offered
such a diverse group of items,” Court said. “It’ll really enhance the collection.”
Nineteen of the pieces will be going to the Missile Park.
The Center of Military History will fund the money necessary to mount the pieces. The smaller pieces will be looked at
to see if they need curation and will then be displayed in the
museum. Court said he hopes to have the pieces on display
by the end of next year.
Workers unload a Hermes rocket that was brought to White Sands
Missile Range from Redstone Arsenal, Ala. The Hermes rocket is
one of several pieces that will have a permanent home at the White
Sands Missile Park.
Inside look at area schools
Leadership Las Cruces sees local education in a different light
By Bill Allen
Rachel Christiansen looks over student artwork at Alma d’arte
Charter High School during the education-themed Leadership Las
Cruces Friday, Oct. 18.
I am not sure if it was intentional or not, but the
group that put together October’s Leadership Las Cruces
Education Day was able to paint education in Doña Ana
County in a new light.
The day, Friday, Oct. 18, started at New Mexico State
University with a tour of the Physical Sciences Lab and the
Game Lab. The class also heard about the history of the
university from Ben Woods, who always does a fantastic
job informing on how our great university got to where it
is today.
Lunch was put on at the school courtesy of Greater Las
Cruces Chamber of Commerce board member Janet Green
from the Department of Hotel, Restaurant and Tourism
Management.
The class then dropped in on Alma d’arte Charter
High School. Principal Mark Hartshorne and his staff
informed the class on the school’s vision, which is to be
a pre-eminent center for artistic and academic excellence
in preparing students for post secondary education and
successful living in a global community.
The day concluded with a visit to the Arrowhead Early
College High School. The class had the opportunity to
hear Principal Jennifer Amis discuss the successes of the
school, including that more than 30 of her seniors are
scheduled to receive their associate degrees this December
– prior to receiving their high school diploma in May 2014.
Kudos goes out to all of those who had the vision and
determination to make something like that a possibility.
Hearing from teachers talk about their students taking
college level Calculus III, studying criminal justice and
forensics, building robots and taking online courses while still
in high school was a surprise to most of the this year’s class.
That is exactly what this program is all about – allowing
tomorrow’s local leaders a glimpse of something that they
have not yet experienced that could influence their personal
and professional lives.
Live life brightly.
POWERONepe.com
THE BOTTOM LINE • November 2013 • 5
NONPROFIT OF THE MONTH - NOVEMBER 2013
Children’s Reading Foundation of Doña Ana County
P.O. BOX 285 • MESILLA, NM 88046 • 522-4804 • WWW.READINGFOUNDATION.ORG/DONA_ANA
Mission:
Our mission is to engage families
and the community in promoting and
supporting children’s literacy.
Purpose:
The Children’s Reading Foundation
of Doña Ana County (CRF-DAC) is a
community-driven, countywide initiative
that promotes the message “Read with a
child 20 minutes every day,” and focuses
on improving literacy throughout Doña
Ana County.
Key goals:
Our efforts heighten community
awareness and encourage participation in
activities that strengthen school success
and increase literacy throughout Doña
Ana County.
We bring quality programs to families
in order to support children’s literacy
during early childhood.
History:
CRF-DAC is a nonprofit advocacy
group started by a few concerned citizens
in 2011 using the catch phrase “Read with
a child every day.” Their efforts focus on
building partnerships between businesses,
schools, community organizations and
families to increase literacy and provide
every child with a successful start in
school.
CRF-DAC was the recipient of
the Doña Ana Arts Council “Arts in
Education” award in spring 2013, and
of the Greater Las Cruces Chamber of
Commerce “Team Citizenship” award in
fall 2013.
CRF-DAC and the Chamber have
partnered each year to provide a Literacy
Awareness Conference in Las Cruces. In
2011, the organizations co-sponsored a
Forum for Educators and Educational
Providers, in 2012 they co-sponsored a
Business and Literacy Conference, and
this year, they just launched the first
Family Literacy Expo.
Key people to know:
Terry Miller, Maria Flores, Stephen
Fischmann, Rorie Measure, Jan Reed,
Paul Gutierrez, Ann Rohovic and Rhonda
Karol
Events and activities:
• First Teacher Parent Workshops
• Ready for Kindergarten classes for
parents
• Read-Up Summer Books
•
•
•
•
Reading Buddies in the schools
Dolly Parton Imagination Library
Books on Buses
Books for Babies
Future plans:
• Increase services to more families
across the county
• Build community partnerships to
promote reading
CHAMBER BUSINESS
SHOWCASE
The Greater Las Cruces Chamber of Commerce hosted its annual
Business Showcase Thursday, Oct. 24, at Mesilla Valley Mall. More
than 50 exhibitors took part in the event that was widely hailed as
a success from every booth in attendance. The morning kicked off
with Matt Rush from New Mexico Farm & Livestock Bureau giving a
motivational talk, who did a great job of weaving personal experiences
into a message that the group found informative and entertaining.
6 • November 2013 • THE BOTTOM LINE
CONQUISTADORE CORNER
Thank you, Conquistadores
Each year, volunteers work to make Chamber better
T
he season of giving has begun.
I am proud
to be part of such a wonderful group that gives
above and beyond for
our community. This past
month, we have attended
multiple ribbon cuttings,
networking events, workshops and extended our
support to new members
joining the Greater Las
Cruces Chamber of
STACIE
Commerce.
At our fall quarterly
event in October, we welcomed new business leaders to the Conquistadores: Bruce
Ball of Consolidated Solar Technologies,
Kayla Jones of Hester Agency Allstate,
Crystal Holguin of Holiday Inn Express
and Suites, Chris Lang of LNG Co.,
Lensi Shakra of Radio of Las Cruces
and Angela Tolliver of
Protection 1.
Their commitment to
the Conquistadores and
the Chamber is greatly
appreciated. Please make
sure to give thanks and
congratulations to these
new Conquistadores –
they are here to support
your business and our
community.
The Conquistadores
give not only to businesses and their employees, but we are dedicated to the development of future leaders.
The Chamber kicked off its Junior
Leadership Program for the second year.
We are honored to be a
sponsor for this program.
Being part of a program
that meets with 22 high
school juniors represented from the local high
schools and provide them
leadership training, field
experience and connect
them with business leaders in various topics is a
true gift.
We need to invest in
the future, and the youth
ALLEN
are our future. I thank
each Conquistador for
stepping up and investing in our future
leaders.
The giving doesn’t stop there. Each
year, the Chamber celebrates the White
Sands Missile Range community with
a Thanks Team WSMR event in honor
of the soldiers, civilian staff and families of WSMR. Many
Conquistadores volunteer their time to be part
of this event and join the
planning committee that
works all year to make
this event a memorable
one for the WSMR
community.
This year, there were
11 local restaurants
cooking food and more
than 50 businesses that
donated food, giveaways
and beverages. There
were more than 1,000 individuals that attended this annual event. Congrats and
thanks to the committee: co-chairs Kiel
Hoffman and Savonne Griffin, Audrey
Valdez, Mary Beth Reinhart, Roger
Browning, Theresa Martinez, Bill Connor,
Lisa Frankson, Chris Cruz and the countless volunteers who made this event a
success.
“Thank you” are two simple words, but
the meaning leaves a lasting impact. There
are endless opportunities for one to give
their time and talent. Each Conquistadore
has chosen to support you and your
business.
On behalf of the Chamber membership and the community, I thank you,
Conquistadores, for your continued support and commitment to the mission of
the Chamber.
Stacie Allen,
Chair of the Council of
Conquistadores 2013
Greater Las Cruces Chamber of
Commerce
We need
to invest in the
future, and the
youth are our
future.
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THE BOTTOM LINE • November 2013 • 7
AGRICULTURE
The loss of a local favorite
New Mexico
peanut facts
Peanut co-op claims bankruptcy, 100 lose jobs
By Matt Rush
New Mexico Farm & Livestock Bureau
New Mexico has a wide variety of local foods available, ranging from chile to
pecans and beef. Unfortunately, the organic
peanut butter produced using peanuts from
the Portales area will no longer be one of
them.
Sunland, a co-op which began in 1985
as a way for local peanut growers to sell
their peanuts and grew into the nation’s
Valencia peanuts are grown on New Mexico’s east side.
largest organic peanut butter producer, declared Chapter 7 Bankruptcy in October.
The bankruptcy filing comes afrevenues between $250,000 and $500,000
Its organic peanut butters were sold under
ter
the
peanut
plant
was
closed
by
the
about $12,972 and farms making in excess
the Costco, Kroger Foods and Trader Joe’s
Federal
Drug
Administration
(FDA).
of $500,000 about $30,566.
labels. It also sold its product through an
Under
the
newly
instituted
Food
Safety
Some small processors and farmers are
online store. Ranging in flavors from caraModernization
Act
(FSMA),
which
was
exempt
if they gross less than $500,000
mel to chocolate and raspberry, Sunland
signed
into
law
by
President
Barack
Obama
per
year
and sell a majority of their food
had won several awards from gourmet
in
2011,
the
FDA
is
products
directly to consumers, restaurants
magazines for its unique
granted
authority
to
and
grocery
stores within a 275-mile radius
varieties.
withdraw
a
registration
from
their
place
of business.
Not only does
from
a
food
processor.
Unfortunately,
in its own assessment
Sunland’s bankruptcy afWithout
federal
registraof
the
law,
the
FDA
recognized that many
fect an important product
tion,
Sunland
products
smaller
farms
and
manufacturers
who are
in the local food supply,
could
no
longer
be
sold.
currently
meeting
the
demand
for
locally
there are now 100 emTh
e
closure
lasted
almost
grown
foods
will
go
out
of
business
due to
ployees who are out of a
six
months.
Th
e
law
high
compliance
costs.
job and countless peanut
only covers foods under
Wayne Baker, a peanut farmer and
farmers who have to
the
FDA’s
jurisdiction,
Sunland
board member, cited the cost
scramble to find a buyer
including
produce
and
of
compliance
as the reason for the
for this year’s crop.
processed
foods.
It
does
bankruptcy.
Valencia peanuts,
not cover meat, poultry
He has been quoted as saying, “We tried
those with the red husks
or
certain
egg
products
to
meet
the FDA requirements. There was
known for their natural
WAYNE BAKER,
that
are
regulated
by
no
end.
We
were a great company. We’re
sweetness, are a popuSunland board member
the
U.S.
Department
of
proud
of
what
we did and proud of what
lar crop since the area’s
Agriculture.
we
accomplished.”
sandy soil is particularly
The cost of compliHopefully this will be the last of New
well-suited for a legume
ance
with
the
new
law
Mexico’s
producers that will be negatively
that grows in the ground.
is
signifi
cant.
Farmers
and
ranchers
of
all
aff
ected
by
the FSMA and we can continue
New Mexico State University’s College of
sizes
will
share
in
the
costs
with
the
FDA
to
enjoy
the
local foods our farmers and
Agriculture said the New Mexico-Texas
estimating
compliance
will
cost
farms
with
ranchers
have
to offer.
border region’s climate is perfect for growless
than
$250,000
in
annual
revenues,
ing this variety of peanuts and the region
Matt Rush is the executive vice president for the
produces 90 percent of the nation’s Valencia based on average sales over the past three
New Mexico Farm & Livestock Bureau.
years,
$4,697
a
year
on
average,
farms
with
peanuts.
We tried to
meet the FDA
requirements.
There was no
end.
• Agricultural production value
in 2011 was $9.42 million.
Total economic impact for
the Portales/Clovis area is
estimated to be $143 million a
year.
• In 2011, New Mexico growers
harvest 17 million pounds of
peanuts from 6,600 planted
acres. Roosevelt County has
the most land in peanuts,
followed by Lea and Curry
counties.
• Hot, dry weather brings the
best yields, and the dry climate
and high elevation prevent
many fungal diseases that thrive
in higher humidity climates.
Best suited to the area, they
need a shorter growing season
than the three other market
types – runner, Virginia and
Spanish peanuts.
• Even though New Mexico
grows only about 1 percent of
all peanuts in the nation, it fills
a niche market by producing
90 percent of all Valencias.
Known for their sweetness,
Valencias usually have three
or more kernels per pod.
Valencias are used extensively
for candy and peanut butter
due to their natural sweetness.
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LegalShield: Eldelisa Nava, Independent Associate
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575-571-5716 • ENAVA.LEGALSHIELDASSOCIATE.COM
Eldelisa Nava has helped local families on their membership card when they have a
and small businesses gain access to afford- legal question or problem. Because the atable legal coverage since 2006, when she torneys are paid in advance, they treat all of
began as an independent associate with their members’ legal needs equally no matter
LegalShield.
how trivial or traumatic the issue.
“The information was shared with me,
In addition to the Family Legal Plans,
and it just made good sense,” Nava said. LegalShield’s portfolio of services include
“Our membership has helped our family in small business plans, commercial drivers’
numerous ways. There’s something powerful plans, identity theft monitoring and restoabout knowing that our
ration services and several
rights are protected and
other specialty plans.
that we can easily pick
“There’s a program for
up the phone anytime we
everyone. At the end of
need to. After I saw what
the day, I know that I’m
it did for my family, I was
helping families and busihooked. Now, I’m on a
nesses make better decimission to help as many
sions. It makes what I do
people as I can. Everyone
worthwhile,” Nava said.
deserves affordable leThe LegalShield busigal and identity theft
ness plans save small busiprotection.”
ness owners both time
Founded in 1972,
and money by helping
LegalShield was one of
them protect and grow
ELDELISA NAVA,
the first companies in the
their small business by
LegalShield independent associate
United States organized
providing access to top
solely to design, underquality law firms and
write and market legal
business consultants.
service plans.
“Our Small Business Plan members can
For as little as $17 a month, LegalShield now have access to the same resources that
members have the ability to talk to an ex- big businesses have access to without the big
perienced attorney about any legal matter business cost,” Nava said.
without worrying about high hourly costs.
“With all of the fine print and legalities
The company currently provides le- of running a business today, legal protecgal services to more than 1.4 million tion is a necessity. It can make the differfamilies across the U.S. and Canada. Plan ence in whether or not a business can keep
benefits are delivered through a net- their doors open. We also offer a program to
work of independent provider law firms. protect a business’ most valued asset – their
Using the plan, members simply call their employees.”
provider firm directly at the toll-free number
An employer can offer the Family Legal
After
I saw what
(LegalShield) did
for my family, I
was hooked.
Plan and identity theft services as a voluntary benefit at no cost to the company. This
makes the attorney an advocate for the employee on any number of issues from debt
collection, child support and foreclosure to
identity theft related issues, improving a
company’s bottom line by reducing absenteeism and increasing productivity.
“Employees can use it immediately,”
Nava said. “It isn’t something that you’re
going to keep on the top shelf in the
event that you may need it. The more
you use it, the better off you and your
family will be.
“Identity theft is something that
we should all be concerned about. It
affects millions of Americans each year,
and it’s not going away. It can devastate
your household, affect your ability to
work, and can completely
turn your world upside
down.”
LegalShield
identity
theft
plans help protect
families
by
providing
regular
monitoring along with full restoration services through Kroll Advisory Solutions in
the event that one’s personal information
does get compromised.
“Life happens and it makes good sense
to be prepared for whatever legal/identity
theft situations arise,” she
said. “LegalShield is
the affordable way to
go.”
For more information about
LegalShield, contact Nava at enava@legalshieldassociate.com
or 571-5716.
Everything you want to
know about Las Cruces
NOW AVAILABLE
THE BOTTOM LINE • November 2013 • 9
JUNIOR LEADERSHIP LAS CRUCES CLASS OF 2013-14
Chamber welcomes new junior leaders
2013-14 class begin group
projects, team building
The Greater Las Cruces Chamber
of Commerce started its 2013-14 Junior
Leadership program with orientation Oct. 8.
The class – 22 of Las Cruces Public
Schools’ finest juniors – got a chance to meet
one another and the committee that will
work with them all year. They also worked
on a couple of group projects. They were
challenged to build a bridge out of newspaper that could hold up a 3-pound weight
and figure a way to let a stick that seemed
to be weightless reach the ground, using a
set of criteria designed to make it nearly
impossible.
If the first month is any indication of
what the year will be like, it looks like there
will be a new crop of lawyers around here
in about 10 years.
Up next for Junior Leadership in
November will be Ag Day.
Pictured is this year’s class.
Addison
Pedraza
Allison
Denny
Alyssa
Ruiz
Centennial
Centennial
Oñate
Anthony
Soto
Bethany
Hays
Connie
Hu
Mayfield
Arrowhead
Las Cruces
Felivola
Abudushalamu
Isaiah
Gutierrez
Las Cruces
Arrowhead
Jocelyne
Chavez
Johnathan
Delgado
Karis
Funk
Kelli
Duran
Arrowhead
Mayfield
Lauren
Anderson
Mario Alderete
Arrowhead
80 hours at work. 160 hours of stress. 3,426 emails.
You
deserve
a view.
New seasonal and corporate memberships
available, starting at $230 per month.*
6861 Via Campestre, Las Cruces, NM
575.523.8641 • www.picachohillscc.com
*Certain restrictions apply. Please call for details.
10 • November 2013 • THE BOTTOM LINE
Oñate
Arrowhead
Arrowhead
Matthew
Sierra
Molly
Olson
Oñate
Mayfield
Nathan
Sanchez
Las Cruces
Nicole A.
Cano
Priscilla
Amaya
Sofia
Bali
Las Cruces
Centennial
Sophia
Estrada
Yesenia
Rodriguez
Mayfield
Arrowhead
Arrowhead
BUSINESS AFTER HOURS AT THE LAS CRUCES CONVENTION CENTER
Las Cruces Convention
Center staff David Hicks,
Toby Marrufo and Patrick
Drake and Edmundo
Resendez of KRWG
enjoy the Greater Las
Cruces Chamber of
Commerce Business After
Hours Thursday, Oct.
24, at the Las Cruces
Convention Center.
Jenny Britton of
Advocare Products
and Jennifer McElfresh
of Haciendas at Grace
Village
Brian McDowall of the Las Cruces Sun-News, Laurie Findley of Dormic Marketing, Bruce Drum of Fiesta
Motors Inc. and Sylvia Lauer of Doña Ana Title Co.
Liz Banegas of the Chamber with COAS Bookstore staff Mike Beckett, Brandon Beckett and Veronica
Beckett
Carrillo Law
Firm staff Tim
Muccio, Karen
Wootton and
Yosef Abraham
Jim Berry of
First American
Bank and
Glen Cerny of
KRWG
THE BOTTOM LINE • November 2013 • 11
RIBBON CUTTINGS
SONOMA PALMS APARTMENTS – Oct. 18, 4260 Northrise Drive – Property Manager Judy
Pope holds the proclamation while Nick Delahaye, son of owner Tom Delahaye, cuts the ribbon.
DOLLAR$MART – Oct. 18, 2013, 3291 Del Rey Blvd., Suite 8 – Owner Shane Cash and store
manager Christa Bonham hold the proclamations while Eboni Cash, owner, cuts the ribbon.
LAS CRUCES CIVIC CONCERT ASSOCIATION – Oct. 16, Rio Grande Theatre – Secretary Dinah
Jentgen holds the proclamation while Maryce Jacobs, subscription chairman, cuts the ribbon.
CARMONA’S
URBAN SPA &
SALON
– Oct. 4, 300
N. Main St. –
Founder Tencha
Carmona holds the
proclamation while
owners Marco
Carmona and
Sandra Mount cut
the ribbon.
BRADLEY D
& WILLIAM B
RESTAURANT
– Oct.11, 2540 El
Paseo Road – Owner
Sylvia Wilson holds
the proclamation while
chefs William and
Bradley Wilson cut the
ribbon. Not pictured,
Michael Steven Wilson
and Claudia Nava.
12 • November 2013 • THE BOTTOM LINE
New Members
Cavill and Co.
Ronald Cavill
323-3425
Dollar$mart LLC
Eboni Cash
556-9640
Roadrunner Brew House
Deanna Green
945-351-9988
Chef Services LLC dba Bradley
D. & William B. Restaurant
Bradley Dale Wilson
652-3871
Henry S. Miller Brokerage
Brian Crawford
523-6000
Value Place of Las Cruces
Craig Dougherty
528-2046
Las Cruces Civic Concert
Association
Maryce Jacobs
405-7429
Renewing Members
Alzheimer’s Association
Maia Sideris-Dorame
Elephant Butte Irrigation District
Gary Esslinger
Morgan Stanley Wealth Management
T. Michael Henderson
Bank of the Southwest – Water Street Branch
Teresa Trujillo
Enterprise Rent-A-Car
Kerry Luther
Mountain States Constructors
David Otoski
Barnett’s Las Cruces Harley-Davidson
Kim Barnett
FedEx Office – University Avenue Branch
Christopher Prado
New Mexico State University
Ben Woods
Bravo Chevrolet – Cadillac
Raymond Palacios
First Savings Bank
Alicia Trujillo
Overhead Door Co. of Las Cruces Inc.
Lew Goodpasture
Calista Animal Hospital
Carol Calista
Gentiva Home Health
Mayra Santiago
Presbyterian Health Plan
Sonya Moya
CEMEX
Lupe Cobos
Jack Key Motor Co.
Kevin Key
Sleep Inn
Ana Berrun
Charles Schwab – Las Cruces
Jackie Mitchell Edwards
Jason’s Deli
Tasha Chavana
Valley Car Wash LLC
Phil Harvey Jr.
Comcast Spotlight
Laura Huybers-Pierce
Las Cruces Sun-News
Frank Leto
Zia Finance
Melissa Ramirez
Del Valle Design & Imaging
Jud Wright
...at your fingertips in print
Happyne’s
ValenDtiay
Jim Bradley
suffers stroke
Sports
s¥&)'05",)#!4)/.3,,#
and FREE online!
City backs
new casino
attempt
Council votes 6-1
to keep idea alive
By Todd G. Dickson
Las Cruces Bulletin
d it s a
r
1
$
0 4 8 7 9 0 4 4 2 0
8
CLICK
HERE
Officials: Police
don’t practice
racial profiling
By Todd G. Dickson
Las Cruces Bulletin
In a press conference Friday, Feb. 3, Mesilla’s mayor and
marshal tried to discredit claims
made about law enforcement engaging in racial profiling in the
tourist town whose residents are
predominantly Hispanic.
The Mesilla officials are trying to counter publicity from a
letter issued by the state League
of United Latin America Citizens
(LULAC) that claims its organization has received numerous
complaints about racial profiling
an
Deadline for candidates to file in
statewide elections is Tuesday, Feb.
14, which include races for Congress.
Las Cruces Bulletin photo
by Nicolas Bañales
r
Mesilla disputes Restored truck
LULAC charges honors soldiers
in the town.
Mesilla Mayor Nora Barraza
said she spoke with Marshal Jeff
Gray, who was at the press conference, about the accusations.
Gray said he also spoke with his
officers and could find no verification there is racial profiling
going on.
The LULAC claims revolve
around a grant to the marshal’s
departments from Homeland
Security as part of the controversial Operation Stonegarden,
which has used local law enforcement to assist with immigration
enforcement.
Gray said the three-year
$184,000 grant helps pay for
overtime to officers and equipment to allow the department
to have more patrols. A person’s
See Mesilla on page A13
WHAT’S INSIDE
Who’s running
in NM vote
8
es
‘It’s like Bruce
coming home,’
widow says
By Todd G. Dickson
Las Cruces Bulletin
Escorted by the Patriot Guard
Riders to its permanent base in a
rural home on Snow Road, a semi
delivered a gleaming and beautifully restored 1959 Chevy Apache
truck Friday, Feb. 3, to the widow
and family of an officer killed in
Afghanistan in 2008.
Before his deployment, Capt.
Bruce Hays of the Army National
Guard in Wyoming had bought
the pickup truck as an anniversary gift for his wife, Terry, a native of Anthony, N.M., who he
first met when they were both
e Bulletin
tir
See Casino on page A11
NEXT WEEK
iv
ch
*AI,ARKINAND"ARB
"AUMANNOWNEROF
"ARBS&LOWERLAND
SHAREAhmORAL
SHAKEvWITHAROSE
BUDMIMICKING
THESHAKESCHERRY
"AUMANNAND
HERCREWWERE
ALREADYHARDAT
WORK4UESDAY&EB
MAKINGmOWER
ARRANGEMENTSFOR
6ALENTINES$AY
ORDERS"AUMANNS
TIPFORGUYSh/RDER
EARLYv
Opinions............................ A4-6
Coming Up ........................ A8-9
Sports ............................ A19-25
Looking Back ..................... A26
Senior Activities ................. A29
Obituaries .......................... A31
Business ................... B1-8,10-11
Legals ......................... B9,12-19
For more info
th e e
n
Las Cruces City Council voted 6-1
Monday, Feb. 6, to give its blessings to the
proposal to open an American Indian casino in Anthony, N.M.
Rubén Smith, a former Las Cruces
mayor who has been an early supporter
of the casino project, told the council the
casino project is still alive.
Last fall, an Interior Department official rejected an application by the Jemez
Pueblo for an off-reservation casino in
Anthony, N.M. The problem with that
action, Smith said, was the pueblo was
still working on its Environmental Impact Statement as part of the application
process.
“The Interior Department didn’t follow its own procedures,” Smith said.
As a result of the news about the Interior Department’s rejection of the application, Smith said, “there is a public
perception that the project is dead, but
the reality is that it is very much alive.”
The pueblo and its supporters were
able to convince the Interior Department
to allow the pueblo to resubmit its application, Smith said, putting the process
back in motion.
Located in the mountains northwest
of Albuquerque, Jemez Pueblo has been
trying to get approval to open an offreservation casino in Anthony, N.M. The
pueblo doesn’t have natural resources
– such as gas or timber – to use for economic support, and its location is off
main interstates and state highways.
Smith, who is also a former lawmaker,
said he never supported bills related to
American Indian casinos, but he is a proponent of this project because of the economic “win-win” potential for the pueblo
and southern New Mexico residents.
Jemez has been working with Santa
Fe art dealer Gerald Peters to develop a
$55 million casino and hotel in Anthony,
N.M.
6/,5-%s.5-"%2
A
taste of
d
ea
Check out the entire Bulletin, its archives and our
annual publications, FREE, in e-edition at
www.lascrucesbulletin.com
Love
,/#!,.%73!.$%.4%24!).-%.43).#%s777,!3#25#%3"5,,%4).#/-s&2)$!9&%"25!29
For more information
about the Bruce Hays
project, visit www.
captainhays
apacheproject.com.
students at New Mexico State
University.
The couple was married 17
years ago and have five children.
Originally from Capitan, N.M.,
Bruce Hays worked at the Army
Research Lab at White Sands
Missile Range when he was a college student.
In 1996, he graduated from
NMSU with a degree in soil science. He was a surveyor with
the USDA Soil Service until he
was offered a commission in the
See Truck on page A12
BUSINESS
Classifieds............................B19
Movies ........................ C7,18-19
Restaurant Guide ......... C10-11
TV Listings ..................... C13-16
Brain Games .......................C17
Health & Well Being ....D1-5, 8
Church ............................... D6-7
Chile Knights ......................E11
El Paso Electric
breaks ground
on power plant
expansion
THE BOTTOM LINE • November 2013 • 13
CHAMBER OF COMMERCE SCHEDULE
NOVEMBER 2013
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
7:30 a.m.
Military Affairs
Committee,
MV Hospice
5:30 p.m. Las
Cruces Young
Professionals,
M FIVE
4 p.m.
Las Cruces
Day in Santa Fe
Committee
3
11:30 a.m.
Legislative
Luncheon,
Las Cruces
Convention
Center
10:30 a.m.
Skill Ready
Committee
Noon
Member
Advisory
Committee
10
5
Las Cruces
1
2
6
5:30 p.m.
Business After
Hours, Pro’s
Ranch Market
11
12
18
19
Quick Facts
BUILDING PERMITS
Las Cruces Area
(All Sources)
Permits
Valuation
2012
2013
1,965
1,934
$2,412,903 $2,244,467
7
8
9
CHAMBER BY THE NUMBERS
The Greater Las Cruces Chamber of Commerce
is the primary advocate for the greater Las
Cruces business community, dedicated to
fostering growth and opportunity by focusing on
communication, education and participation.
13
7:30 a.m.
Education Committee
10:30 a.m.
Skill Ready Committee
11 a.m.
Small Business
Council Committee
5:30 p.m. Good
Evening Las
Cruces, LCHBA
20
14
15
16
FULFILLING THE
COMMUNITY NEED
11 a.m.
Events &
Benefits
Committee
21
22
23
10:30 a.m.
Skill Ready
Committee
The following statistics from the past 30 days indicate
the number of individuals interested in learning more
about the Chamber by visiting the website. Those
who have visited the site inquired about relocation
advice as well as the approximate number of member
business referrals by Chamber staff members.
19,252
73
people visited the Chamber’s website
24
25
26
COMMITTEE MEETINGS
27
28
29
30
people inquired about relocation
CHAMBER EVENTS
2014 SOUTHWEST NEW MEXICO LEGISLATIVE GUIDE
RESERVE SPACE NOW
CALL 575-680-1979
575.524.8061 • Fax 575.526.4621 • 840 N. Telshor, Suite E, Las Cruces, NM 88011
14 • November 2013 • THE BOTTOM LINE
%
change
-1.6%
-6.9%
Source: City of Las Cruces - through 9/30/13
9 a.m.
10:30 a.m.
Commercial
Skill Ready
Space Committee Committee
Noon
Transportation
Committee
17
Saturday
4 p.m.
Issues &
Governmental
Affairs Committee
4 p.m.
Conquistador
Executive
Committee
4
Greater Las Cruces
Chamber of Commerce
CHAMBER MEMBER BRIEFS
Steinborn & Associates Real
Estate blaze past fundraising goal
Steinborn & Associates Real Estate launched its third
annual internal fundraising campaign on Sept. 17, with the
help of the New Mexico State University Aggies Are Tough
Enough to Wear Pink (TETWP) campaign co-chairs.
John and Amy Hummer challenged their Realtors and
staff to collectively donate $6,500 and, in turn, they would
match their team dollar-per-dollar up to an additional
$6,500. Thereby, the Steinborn & Associates Real Estate
team would make a $13,000 cash donation to the 2013
TETWP campaign.
By close of business on Oct. 16, the Steinborn &
Associates Real Estate team raised $14,515 in cash donations
and also gave $6,669.04 for in-kind breast cancer awareness
promotions, making the total donation $21,184.04.
In 2011, the team raised $12,000 in cash donations.
In 2012, it raised $13,900. The three year total is $40,415
in cash donations and $27,613 for in-kind breast cancer
awareness promotions, making the total donations from the
Steinborn & Associates Real Estate team for the 2011-13
campaigns $68,028.86.
NMSU honors
distinguished alumni
This year, the award went to the Hon. J. Paul Taylor.
For more information, call 646-7035.
Search begins for president
of NMSU Foundation
New Mexico State University has selected executive
search firm Greenwood/Asher & Associates to assist in the
institution’s search for its next vice president for university
advancement and president of the NMSU Foundation.
Greenwood/Asher & Associates is a global search and
consulting firm with extensive experience in executive searches in higher education, including NMSU. The founders, Jan
Greenwood and Betty Turner Asher, and their affiliates have
been providing executive search and consulting services for
more than 53 years. They have facilitated more than 1,000 successful searches.
The firm will assist NMSU with the development of a pool
of qualified candidates; handle administrative duties related
to the search process; and assist the search committee with the
search and screening process. Their fee will be $60,000.
Greenwood/Asher & Associates was chosen from a pool
of six firms who submitted proposals to the university.
For more information on the search, visit http://
webcomm.nmsu.edu/hire/vpuafps.
TRAX supports local universities
The New Mexico State University Alumni Association
honored several accomplished Aggies during a
“Distinguished Alumni Dinner” Friday, Oct. 25 in Corbett
Center Student Union’s Ballrooms.
Distinguished alumni were selected by their colleges
based on personal accomplishment, professional achievement or charitable service for, or outside of, NMSU.
At the dinner, the Alumni Association presented the James
F. Cole Memorial Award for Service to an NMSU alumnus
who has demonstrated outstanding involvement with NMSU,
as well as civic, humanitarian and professional achievement.
Local Department of Defense contracting company
TRAX International LLC continued an eight-year promise
to support local universities in early October with donations
of $25,000 to engineering departments at both New Mexico
State University and the University of Texas at El Paso, to be
used for student scholarships and capstone projects.
TRAX President Charles R. Garcia presented the check
to NMSU on Sept. 27 and to UTEP on Oct. 1. The checks
are split into two yearly donations of $12,000, totaling
$25,000 for each university.
The $25,000 donation to NMSU’s College of Engineering
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utilized for various projects, with $10,000 used for engineering student scholarships and $15 for engineering faculty and
student laboratory project support. The $25,000 donation to
UTEP will be added to an endowment to continue providing scholarships for UTEP engineering students.
Paul R. Bridgers, CRPC®, CSNA, CFM
Global Wealth Management
Vice President
Resident Director - Financial Advisor
425 S Telshor Blvd C-101
Las Cruces, NM 88011
paul_bridgers@ml.com • www.fa.ml.com/bridgersgroup
Tel: 575.521.5114 • 800.497.3514 • Fax: 505.349.8262
Merrill Lynch, Pierce, Fenner & Smith Incorporated
Lifelong Learning and Literacy @ BRANIGAN LIBRARY
Mon – Thu
9 a.m. – 8 p.m.
Come and meet
Dr. Mathew C.
Petersen, D.D.S.
NMSU Dean of the College of Engineering Ricardo Jacquez,
TRAX International LLC President Charles R. Garcia, TRAX
International LLC Vice President of Engineering David Soules, and
Workforce Development Council Chairman Gilbert Kelley smile
as TRAX representatives present a $12,500 check to the NMSU
College of Engineering. TRAX donates $25,000 annually to
NMSU engineering, to be used for capstone projects and student
scholarships.
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575-528-4005 Reference • library.las-cruces.org
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THE BOTTOM LINE • November 2013 • 15
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The staff at the Las Cruces Bulletin has new direct telephone lines. Please take note
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575-680-1845 david@lascrucesbulletin.com
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575-526-4712 richard@lascrucesbulletin.com
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575-524-8065 jamie@lascrucesbulletin.com
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575-680-1860 jorge@lascrucesbulletin.com
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575-680-1974 pam@lascrucesbulletin.com
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Fax 575-526-4621
16 • November 2013 • THE BOTTOM LINE
840 N. Telshor Blvd. Suite E
Las Cruces, NM 88011