Studios in local markets - Sunbelt Business Brokers

History
•Founded in 1978
•Over 300 franchises in 37
countries
•The only decorative glass
franchise in the world
•The only national &
international decorative
glass business of our kind
Our Services
• Custom architectural art glass
• Only national brand in a highly fragmented market
• Decorative glass resource center
• Diversified clientele
• Diversified products –
things we make & things we outsource
Our Products
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Traditional Stained Glass
Slumped Glass Textured glass
Etched Glass
Carved Glass
Beveled Glass
Leaded Glass
Fused Glass
Laminated Glass
Insulated Glass
Bullet Resistant Glass
Blast Resistant Glass
Mirror
And of course
Stained Glass Overlay
SGO Benefits
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Greatest range of glass products Immense buying power = low prices Studios in local markets – commercial clients deal with owners face to face
Unlimited Design Freedom
Privacy, beauty & safety
Wide variety of colors
Wide variety of price points
Airtight & waterproof
Blocks up to 95% UV light penetration
Lightweight & maintenance free
Withstands temperature extremes
Comprehensive warranty Windows
Doors
Bath
Cabinets
Public areas and….
Ceilings & Skylights
…not so public areas!
Overlay Production
• Proprietary design
library
• Full CAD-CAM
systems enable
automated
production
• Integration of old
world artistry with
modern production
techniques
SGO Markets
Residential Retail Network
Manufacturers Religious
Retail Distribution Network
• 6 Primary Business Groups we provide design leadership to:
• Architects
• Builders
• Interior Designers
• Kitchen / Bath
• Window / Door
• Commodity Glass The SGO Business Model
• Marketing Focused
• Ease of production =
ease of training
• Hi-Margin Product
• Little Competition
• Low operating expenses
• Low inventory
requirements
• Scaleable business
model
The SGO Staffing Model
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Scaleability is key
– 5 Functional areas to staff over time
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Management
Sales
Design
Fabrication
Installation
Typically 2 people to start business, owner & 1 fabricator
– Owner does management, sales, design
– Fabricator does fabrication
– Outsource installation to glazing subcontractor
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Add Personnel as business grows
We want our businesses to grow organically without the need
for high fixed costs
Marketing SGO
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SGO Corporate markets to the
best known “home
improvement” TV shows
– ABC
• Extreme Makeover
– Fox
• Renovate My Family
– HGTV
• Curb Appeal
• Kitchen Trends
• Bad Bad Baths
– TLC
• While You Were Out
SGO underwrites the project,
franchisees get the exposure!
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Distinct programs for
marketing to retail, commercial,
religious and residential markets
Extensive marketing
and advertising
collateral, brochures
& website presence
Major TV & national trade show
presence
SGO Support
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Pre-training support
2 Week training in CA
Ongoing business support
Business mentor program
24/7 Web enabled intranet
peer support
• Regional Meetings
• Annual Convention
• You are never alone
Training
SGO Product Training
•Film, lead, bevels and tools
•Project estimating
•Film application
•Design sourcing and creation
•Computer design program
•Hands-on- projects
•Installation
SGO Business Training
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Business plan development
Marketing plan development
Work in our SGO Studio
Studio set-up/organization
Advertising
Sales & Marketing
Supplier Relations
Pragmatic intense training to create a
365 forward view into your business
The SGO Design Studio
• Professional
consultation studio
• 1200-1500 sq. ft
• Light Industrial area
• 1/3 showroom
• 2/3 work shop
• Destination vs. walk in
• Does not require prime
retail space
Who is the SGO Franchisee
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People/Sales Skills
Creative Orientation
Owner mentality
Artistic itch
Start-Up Approx. $115,000
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$49,500
– Franchise Fee
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Marketing Territory of
250,000 population
2 Weeks Training in
California
21 Piece Glass Display
Package
All CAD-CAM Software
10 Year Contract Term
$65,000
– Studio Buildout
– Working Capital
Minimum Net Worth: $250,000
Total Liquidity: $150,000
Gross Referral Fee: $17,000
Franchise Sales Process
Highly Structured Process That Keeps you Informed!
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Initial Qualification Calls
Internet Webinar presentation
UFOC delivery
Executive Approval Interviews
Franchisee calls
Discovery Day/Open House
Territory set
Market Validation/Territory Review
Decision Day
Initiate Contract
Why Get Excited?
1. We are the only business of our kind
2. Most of your candidates have seen projects
our franchisees have done
3. We conduct a market validation prior to
awarding a franchise to answer 2 big
questions:
• Is there a good market in the area?
• Can your candidate do it?
Contact
Send Leads To:
Amanda Carnegie, Development Coordinator
800‐944‐4746
acarnegie@stainedglassoverlay.com
Additional Contact:
Nick Neonakis, Vice President
216‐752‐8712 Phone
949‐355‐4023 Cell
nneonakis@stainedglassoverlay.com