Sep 2013 - Royal Enfield

Transcription

< www.royalenfield.com >
JULY | AUGUST | SEPTEMBER 2013
Royal Enfield
CONTINENTAL GT: UK LAUNCH
RIDE OF VALOUR
12 GETAWAYS
REUNION SOUTH 2013
GUEST EDITOR
Continental GT -The Café Racer
I
can’t remember
where the idea
of the café racer
originated at
Royal Enfield,
perhaps because it didn’t happen like
a great inspirational spark from one
individual. It was a constant agenda
from our hard-core biker journo set;
every time we met – they’d coax us to
make one.
I guess there’s a perfect time
and place for everything, and our
time for the café racer was 2010,
when we had some elbow-room to
try something very different. It was
always possible to just slap on a nice
tank, sporty handlebars and a few
other accessories and make our bike
look like a café racer. But being dead
against that approach, we knew that
if we were to make a café racer, it had
to be the next evolution in our brand
philosophy of ‘pure motorcycling’. We
set out to make a machine that was
a true homage to the golden days of
motorcycling; a time when you had to
push the bike hard to get more from
it; it was a companion who grew along
with your own motorcycling abilities and
was a platform to work upon/ soup up/
modify to get it to your liking.
If you dropped the bike, you just
picked it up and got going again – the
scars were easy to fix, and added to
the personality of the bike. It wasn’t
crazily expensive to own, repair and
ride; it was just the best way of getting
around. Period. We believe today
leisure motorcycles have gotten big,
heavy and electronic; black boxes that
need a super technician to work upon
them. These big bikes are superfast and super-expensive and are
extremely demanding; kind of like a
high-maintenance trophy wife (are
there any other kind?!). We took the
challenge to make our café racer the
most fun that you can have on two
wheels without the accompanying
baggage, and put as few restrictions
on ourselves as possible in order to
capture the spirit of the idea.
We did not develop the engine
from scratch, however we weren’t
going to leave it as was either. Taking
the UCE platform as a base, we bumped
the cubic capacity, reduced inertial
weight, and re-mapped the ECU with a
result that we got just that extra power
in a more responsive manner. The bike
needed to be light, responsive, with
great handling abilities and fun to ride.
GUEST EDITOR
The main performance development
clip-on handlebars. All media reviews can be
inside
for this café racer was going to be the
accessed here: http://royalenfield.com/re-
chassis/ frame, and there was only one
world/news/
person in the world who we felt could do
this in the right spirit – Steve Harris of
Continental GT; the first of which was a ride
...............................................................
Harris Performance. The process was a
from Goa to Mangalore via Gokarna. Here’s
labour of love – it took us the better part of
where I discovered the great handling ability
06 Marquee Ride
two years to meet the objectives that we had
of the bike and also its ability to turn heads.
I have had a couple of great runs on the
set out to. Eventually, after many concepts,
I just rode naturally and the bike responded
as well as thousands of hours on tracks and
to me exactly as I’d imagined it would.
roads, we were able to arrive at a happy
During my stops, I pulled out my trusty
equilibrium that met all of our main criteria.
phone and took a few photos, and NDTV
published it as a photo blog a few days later.
Royal Enfield’s twin down-tube
‘featherbed’ cradle frame with top of the
Here’s the link in case you’re interested:
line ride and handling abilities was born!
http://goo.gl/0qMlG.
The general silhouette of the bike was
always a given – that it must draw from the
launch of the Continental GT itself – riding
café racers of the 1960s, and in particular
from the historic Ace Café to Brighton. Once
from the world’s first factory produced café
we reached the open stretches – I just tucked
racer – the 1965 Royal Enfield Continental
in, got my head down, got a slingshot off
GT – yet be relevant in today’s context.
another rider and charged down a slope –
Our in-house design team worked closely
trying to hit a ton and get the first speeding
with our UK design partners, Xenophya,
ticket on a modern Continental GT (the first
to come up with the goods. We made many
parking ticket is a dubious honour that I’ve
changes to improve the ergonomics, to
already racked up). Neither did I hit a ton,
meet repeatable production techniques,
nor did I get a speeding ticket (despite all
but most importantly, to look outstanding
the advertisements of speed cameras on
as a complete motorcycle. This is such
the motorway!). But I had a blast riding to
a subjective area, that I was just a tad
Brighton, and the beer afterwards at the Pier
nervous about the reaction of the scores of
had never tasted so satisfying.
international motorcycle journalists who
had come from all around the world to
motorcycles as rank outsiders with a dream;
experience this bike for its launch in London
and after decades of working towards that
in September this year!
ideal – we are finally starting to make a
mark in the world of motorcycling. With
The one statement that I heard from a
The other great ride was at the global
these successes, we are convinced that we
must be right’, and that was music to my
need to continue down this path of making
ears! The meticulous details of the bike were
motorcycles that give us immense pleasure –
also well appreciated – from the cross-
and that by doing so, we believe we can give
hatched foot pegs to the sophistication of
something back to the world of motorcycling
the instrument cluster, from the beautiful
– unadulterated fun!
yet extremely functional tiny after-market
Ride Safe!
bar-end mirrors to the contrast stitching
and well finished welding joints to the just
right ergonomics of the bump-stop seat and
12 Getaways
• Royal Enfield Bullet 500:
The Ride of Valour
• Royal Enfield REunion
South 2013
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10 News
• UK Launch : Continental GT
• New Dealerhips
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20 Club Profile
• Wolfe Pack
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23 Showcase
• Royal Enfield Gear
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We had entered this business of making
few people was, ‘If it looks so right, then it
on the seat, and from the alloy wheel rims
02 Keep Riding
Siddhartha Lal
CEO & MD
Eicher Motors Limited
Editorial Team: Praveen P Sathaye,
Abhijit Brar, Shaji Koshy, Anumeha
Saxena, Trinaa Prasad, Swati Mitra
Published by: Royal Enfield,
A Unit of Eicher Motors Limited
Gurgaon
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Do send us your feedback at
thebeat@royalenfield.com
KEEP RIDING
12 Getaways
The following rides were organised by Royal Enfield across the
country under the ‘Keep Riding’ initiative, to encourage enthusiasts
to ride out on their motorcycles
1 Gandhidham to Ladakh
This ambitious ride from Adipur to Pali-Delhi-Shimla-Jalori-Rohtang-Leh-JammuAmbala-Jaipur-Abu and back, took place from 1st to 17th July. Eleven riders from
the Desert Rider’s Club started from Adipur and after crossing Delhi moved into
the hills via the famed Jalori Pass. Riding from Chandigarh to Shimla in the slightly
misty weather was a treat. Reaching Shimla in the afternoon gave us half a day to
explore the famous Mall Road and the infamous Scandal Point. The original route was
planned through Reckong Peo but due to heavy rains the riders had to ride through
Jalori Pass. The bikers went through passes, roads, broken roads and no roads at all,
before reaching Tandi, the last filling station for the next 365 kms. Having entered
Ladakh, and after covering another 3,000 kms the riders were home safely.
< To join more such rides from Gandhidham please get in touch with Bhavesh Patel
at bpatel@royalenfield.com >
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2 Independence Day Ride: Mumbai
On 15th August, 2013, a large group of riders assembled in front of the Royal Enfield
Brand Store in Bandra, Mumbai to celebrate India’s Independence Day with a
commemorative ride around town. The ride started from Bandra and moved towards
South Mumbai, as a crowd of onlookers gaped in amazement at the shiny thumping
machines. Riding systematically in a long convoy for about 75 kms, and exhibiting the
utmost discipline, the riders created an impressive spectacle.
< To join more such rides from Mumbai, please get in touch with Harshil Desai at
hjdesai@royalenfield.com >
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3 Independence Day Ride: Indore
On Independence Day, more than 80 riders assembled at RR Automotives, Indore, and
it was a proud moment for everyone who had joined in to celebrate the day by riding
their beloved Royal Enfield motorcycles. After the initial briefing about the annual
Independence Day Ride to Jaam-Gate, or the gateway of ‘Malwa’, the bikers lined up
after gearing up themselves to start the ride. Beginning all the way to Jaam-Gate via
Mhow, AB Highway, the route set the perfect mood for the feeling of freedom with lush
greenery, dense forest and ghat areas and crossing over some beautiful water bodies
and little seasonal falls. The ride ended with the bikers enjoying the local food, like the
delicious dal-bafla-laddu.
< To join more such rides from Indore please get in touch with Ashish Mishra at
amishra7@royalenfield.com >
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2
KEEP RIDING
4
Independence Day Ride: Lucknow
Early in the morning of 15th August, Royal Enfield riders and enthusiasts gathered
at the Royal Enfield Brand Store in Lucknow for the celebration of the Independence
Day Ride. A total of around 84 riders and pillions got together for this ride and after
a briefing and discussion about the route, set off inside the city. The riders first rode
towards the famous La Martiniere College where they interacted with the youngsters
and gave safe riding tips and a talk on traffic awareness. This was one occasion where
the Royal Enfield riders contributed towards the betterment of the society by supporting
the cause of creating traffic awareness. After this talk, the riders then rode around
Lucknow for over 50 kms and stopped at various locations to promote safe riding.
< To join more such rides from Lucknow please get in touch with Harshil Desai at
..............................................................................................................................................................................................................................
5 Independence Day Ride: Udaipur
To celebrate the occasion of Independence Day, a one-day trip from Udaipur was
organised. The ride was slated to start from Udaipur and lead to Ubheshwar, which is
about 18 kms out of the city and is famous for a Mahadev Temple and its pristine natural
beauty. A total of 15 riders assembled early morning at the Voyage Motors Showroom
in Udaipur and started off on this ride. The ride was led by Mr Jatin Gandhi and
Mr Jasbeer Gandhi, both die hard riders and Royal Enfield enthusiasts in their own
sense. The biggest charm of this ride was the pleasant weather in the surrounding hilly
areas and the cool climate which after the North Indian summer was certainly a relief.
The riders also stopped at the Sheraton Hotel for a break while on this ride.
< To join more such rides from Udaipur, please get in touch with Ashwani Karadia at
akaradia@royalenfield.com >
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6 Mud Valley Ride: Amravati
The Mud Valley Ride was conducted from 16 to 18th August, 2013, at the hill station
of Chikaldhara and Melghat Tiger Reserve in Amravati, Maharashtra. Pristine and
unexplored, untouched by civilization, Chikaldhara is the crown of the Satpura hill
range. The lush green Melghat Tiger Reserve, which covers 2,030 sq kms of the hills,
is a refreshing destination. The bikers rode up the serpentine 75 kms-long winding
uphill road which seemed to blend into its surroundings. The terrain was marked by
lush green hills, misty valleys and towering waterfalls. Monsoon being the ideal season
to visit Chikaldhara, this ride was specifically conducted during this time. Riders from
neighbouring cities like Nagpur also joined in and had their share of adventure. There
was immense support for the riders, such as navigational guidance and on-ground
assistance, by the Nagpur-based Royal Enfield riders club better known as Zero Mile
Riders Club (ZMRC) who helped the Amravti Royal Enfield Riders Club or the MH27
Thumpriders, in conducting this event.
< To join more such rides from Amravati, please write get in touch with Arif Khan at
makhan3@royalenfield.com >
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3
KEEP RIDING
7
Mumbai to Panshet
On 17th August, 2013, as the monsoons intensified in the western region, a ride to
Panshet was organised from Mumbai with 25 riders. The bikers assembled at the
Royal Enfield Brand Store in Bandra, Mumbai early in the morning and set off towards
Pune on the NH 4. The riders rode through pleasant weather, and an occasional
shower, as they reached Pune and rode further on the Western Ghats to reach Panshet.
Arrangements had been made for an overnight stay at a resort and the weary riders
spent the evening relaxing and sharing anecdotes with each other. The next day, the
riders rode back to Mumbai covering a total distance of 575 kms over 2 days. Riding
back into Mumbai the riders dispersed with the promise of returning for more rides and
adventures on their Royal Enfield motorcycles.
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8
Gurgaon to Surajgarh
On 24th August, 2013, a ride was kick-started to Surajgarh from Manzil Motors in
Gurgaon. The town of Surajgarh in the Shekhawati region of Rajasthan derives its
name from an 18th century palace, Fort Surajgarh, literally meaning the castle
of the sun. Spread across 4 acres of lush green gardens, this fortified palace has
been recently renovated and seems fit for kings! The dusty terrain traversed while
comprised smooth highways, village roads and a small section of dirt, which added
adventure to this trip. The ride was led by Anil Goyal, who ensured safety throughout
the ride, as well as adventure which was the prime focus. It took the riders a good
7 hours to reach the destination and after ending the ride the riders called it a day.
The next morning they woke up to bright sunshine and then proceeded further
to explore the region before treating themselves to a scrumptious brunch and
departing for Gurgaon again.
< To join more such rides from Gurgaon, please get in touch with Anil Goyal at
agoyal@royalenfield.com >
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9
Mumbai to Dapoli
On 31st of August, 2013 as the monsoons lashed out at the Western Ghats, 25 riders
set off from the Royal Enfield Brand Store in Bandra, Mumbai, down the west coast to
Dapoli and then westwards to Ladghar. The Konkan coast has pristine landscape and
good roads where the Royal Enfield rider feels at home as the torquey machines easily
tackle the twisties and rough terrain. A total of 595 kms were covered in this ride with
an overnight stay organised for them. The rains were hardly a deterrent for the riders
for whom the call of adventure and the passion for the Royal Enfield motorcycle was
reason enough to get together and ride out every weekend.
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4
KEEP RIDING
10 Delhi to Mussoorie
On 14th September, 17 riders from west Delhi kicked off the ride to Mussoorie, about 35
kms from Uttarakhand’s capital, Dehradun, and 290 kms north from New Delhi. The
ride began from Lamba Enterprises Showroom in Tilak Nagar and covered a distance of
about 600 kms during this 2-day ride. The riders rode back to Delhi on 15th September
after enjoying a short ride to the hill-station. The pleasant and chilly weather of the
region, the smooth highways, the smaller city roads, the twisties of the hilly terrain, and
the dangerous off-road sections, were greatly enjoyed by all. The great thing about such
rides is the sense of discipline and responsibility with which each rider rides across
such an adventurous terrain.
< To join more such rides from New Delhi, please get in touch with Anil Goyal at
agoyal@royalenfield.com >
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11 Lucknow to Sravasti
On 21st September 2013, a group of 16 riders on their Royal Enfield motorcycles rode
out from the Lucknow Royal Enfield Brand Store towards Bahraich. The monsoons
were by now retreating and rain-showers had become less frequent, creating excellent
conditions for riding. The distance from Lucknow to Bahraich, and from there to
Sravasti on the NH 28C and back, made the complete ride of over 500 kms. Sravasti
is an important historical place where Lord Buddha spent a significant part of his life;
it has monuments dating from that era. The riders stayed over for the night and rode
back on their trusted machines to Lucknow the next day. The bonding with fellow
riders and the excitement of getting to explore a place of such historical importance was
something the riders would cherish for life.
< To join more such rides from Lucknow, get in touch with Piyush Gupta at
pgupta4@royalenfield.com >
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12 Mumbai to Pirangut
A ride from the Royal Enfield Brand Store in Bandra, Mumbai, was organised on 28th
September, 2013, as a part of the Keep Riding initiative. The ride started from Mumbai
and headed towards Lonavla and from there to Pirangut. There were a total of 16 riders
riding together and it definitely created a spectacle for the onlookers. The riders also
took breaks at scenic locations to soak in the scenery of the Western ghats and explore
the region they had ridden to. A total of 550 kms were covered by the riders in all, which
was ably led by the Royal Enfield staff riders. Technical help was also available at all
times for contingencies.
< To join more such rides from Mumbai, get in touch with Harshil Desai at
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R I D E O F VA L O U R
ROYAL ENFIELD
Bullet 500
The Ride of Valour
A
Praveen Prakash Sathaye
he finds himself face-to-face with the
campaign and the story of valour and
Bullet 500 in its new avatar and is totally
courage around it.
smitten by the magnificent steed. His
This ride, which was especially
s part of the
adventures on Bullet 500 leads the young
organised for the winners, took them on
launch campaign
man into a situation where the novel
Bullet 500 motorcycles from Chandigarh
of the iconic
comes to a sudden close.
to Wagah,where they witnessed the
Bullet 500,
lowering of the national flag amidst
an illustrated
thrown open to find the most befitting
cheers and then rode back to Chandigarh
graphic novel was showcased on our
end to this story. The top five entries
after visiting a military academy en route.
website. The graphic novel traces the
for the ‘Graphic Novel Contest’ got to
The ride was flagged off on 13th July from
story of a young man impressed by
experience the thrill and aura of this
Manmohan Auto Stores, Chandigarh by
the vintage Bullet 500 owned by his
motorcycle and the life associated with
Mr Deepak Kakkar, Regional Manager, RE.
grandfather, a retired army officer, who
the protagonist in the story by getting
inspires him to join the army. The novel
to ride the Bullet 500 to a place of high
they were greeted by monsoon showers
illustrates his journey through life until
significance associated with the digital
but they rode on through rains, thumping
6
As part of e-campaign, a contest was
As the riders rode out of Chandigarh,
R I D E O F VA L O U R
along in unison on the highway towards
accustomed themselves to their thumping
Amritsar. After taking breaks for lunch
machines. After riding into Chandigarh
and refreshments, the riders rode into
they came back to the same rendezvous
the Amritsar showroom of JayCee Motors
point from where they had started and
around late afternoon.
were greeted by the regional RE staff.
Here the riders got to interact with
With a heavy heart they handed over the
media persons and some other Royal
keys of the Bullet 500 motorcycles and
Enfield enthusiasts who had turned up to
bid adieu to the legendary machines.
meet the riders and cheer them on their
This ride was highly instrumental
journey.
in reinforcing the brand connect and
Thereafter the riders set off towards
highlight the aura around the motorcycle
Wagah border where they were escorted
by wowing the contest winners. This ride
to special seats which were reserved for
also brought the iconic Bullet 500 into
them. They witnessed the lowering of the
limelight through press coverage, as well
flag conducted amidst patriotic cheers.
as the sight of 5 motorcycles thumping
This was one experience which the riders
along in unison on the road which came
would remember for a long time. After
across as an impressive spectacle for the
the ceremony the riders rode back to their
bystanders.
hotel in Amritsar and rested for a while
The ‘ride’ gave the winners a chance
before visiting the Golden Temple to pay
to experience 'pure motorcycling' in its
their tributes.
core format and establish a strong brand
The next day, on 14th July, they took
connect. This also will be a strong talking
off on their motorcycles and headed back
point owing to the dates coinciding
towards Chandigarh. The ride back was
with one of India’s greatest military
smooth as by this time the riders also had
achievements during the Kargil War. 
Above: The impressive martial display at
Wagah border
Below: Riders outside one of the monuments
on the way to Amritsar
7
MARQUEE RIDE
Royal Enfield
REUNION
SOUTH
Aakash G Ahuja |
8
Royal Enfield
O
n the first weekend of
the DJ took over and some great music
September 2013, the
followed. A grand welcome dinner was
Nilgiris came alive with the
organised for the participants after which
heady thump of 300 Royal
the party continued till late into the night.
Enfield motorcycles. Riders
Day 2 began with a scrumptious
from Chennai, Bangalore, Coimbatore,
breakfast and was by followed by a series
Madurai, Kochi, Kottayam and even
of indoor and outdoor fun motorcycling
Mumbai, joined in the celebrations
events.
marking the 2nd edition of Royal
Enfield’s REunion South, at Kodaikanal
Slow Race; one of the most popular events
on 6th-8th September.
of this festival. It saw an overwhelming
response as almost everyone wanted to
On 6th September, Day 1, the riders
The first event to start the day was the
ITINERARY : 6th – 8th September 2013
were welcomed by mild drizzling as they
try their hand at it. The race required the
Day 1 : Ride in, Registration
rode in to the venue. After reaching the
participants to ride their bikes across
Day 2 : Events
venue and finishing with the registration
the course as slowly as possible, without
Day 3 : Breakfast, Ride out
process, they settled into their rooms
putting their feet on the ground. The
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to rest after the long ride. Later in the
first set of heats were conducted for 40
To know more about the REunion South,
please send a mail to Adarsh Saxena at
asaxena3@royalenfield.com
evening the crowd was regaled by the
participants and eight exceptionally slow
Bangalore-based band ‘One Night Stand’.
riders stood out as the finalist for this
Soon after the band’s performance,
event. Cheered on by a large crowd, the
MARQUEE RIDE
second set of heats were conducted by
on the other side of the course and then
the end of the day.
reassemble the bike and finish off the
race by riding the bike across the course.
After this, came the event ‘Figure
of 8’, which required the participants
to ride their bikes and form the figure 8
Wrestling and Beer Guzzling were held
in a marked course. This event is purely
indoors, which saw everyone take part
a test of skills in the shortest possible
with great enthusiasm.
time. The youngest rider at the event,
Mohammed Ibrahim from Davangere,
distribution and V Jayapradeep, Deputy
was the winner of this event.
General Manager – Marketing, Royal
Enfield, gave away prizes to the winners.
Assembly War where all seven
After lunch, events like Arm
At sundown it was time for prize
teams got ready with their tool kits and
respective motorcycles for scrutiny was
it was time for the riders to let loose and
After the prize distribution ceremony,
the next challenge. The event is a test
party and the DJ started belting some
against time which tests one’s technical
peppy music. The mood of celebration
skill in handling the mechanics of a
was set for the evening and the riders
bike. Each team had to disassemble the
partied late into the night. The next
front wheel, rear wheel, clutch cable and
morning it was time to bid goodbye to all
throttle cable of their motorcycles and
the bikers with promises to meet again at
get it examined by the marshals standing
Royal Enfield Rider Mania 2013.
Clockwise from Top Left: The Figure of 8
event • Lined up at the REunion
• Winners receiving their prizes
• Assembly Wars going on in full swing
9
ROYAL ENFIELD
CONTINENTAL
GT LAUNCH
MARQUEE RIDE
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The motorcycling world converged on to
London for this grand occasion and experienced
flashes of an era which saw the birth of the café
racer, and the culture of the Rockers
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T
he Royal Enfield
The next morning was the first ride
Continental GT
of Royal Enfield’s Continental GT by the
was launched in
world’s leading automobile and lifestyle
the UK on 11th
journalists. Siddhartha Lal, MD - Eicher
September, 2013.
Motors, and some other members of
Prominent media
the Royal Enfield team rode out from
representatives and personalities from
Ace Café, London on spanking new
the automotive world were invited to a
Continental GT motorcycles.
3-day elaborate program, especially put
together for this launch.
haven where the Rockers would ride
The motorcycling world converged
out to escape the crowd and enjoy a
on to London for this grand occasion and
wholesome meal of fish and chips.
everyone experienced flashes of an era
Flagged off by none other than Mark
which saw the birth of the café racer, and
Wilsmore, the man behind Ace Café,
the culture of the legendary Rockers.
the riders were also instructed on how
to conduct themselves on the road and
The first day saw the group of invitees
The legendary Ace Café is a seaside
being taken on a walking tour to Central
wished a pleasant ride. The riders headed
London, which reminds one of London’s
southwest and rode out of London,
rich and vibrant rock-n-roll culture.
towards Uxbridge and then southwards
The streets themselves have changed
towards the famous Brooklands Museum.
little since the 50s and 60s, and the tour
included a visit to significant places and
racing in Great Britain. The world’s first
detailed narrations of the events that
purpose-built motor-racing circuit was
took place here. And with the tour, came
constructed at Weybridge, Surrey in 1907
stories of the legends who cut along those
– and is more than a just great sporting
famous flagstones in Cuban heeled boots,
arena, it is in fact history!
who roared along those highways, who
changed the motorcycling world as it had
of British motorsport and aviation,
been.
home of Concorde and the site of
many engineering and technological
The walk included Dominion Theatre,
Brooklands is the home of motor-
Brooklands was the birthplace
Saville Theatre, and various haunts on
achievements throughout eight decades
Wardour Street and Carnaby Street,
of the 20th century. The riders stopped
made immortal by The Beatles, The
here for a short break and refreshment
Rolling Stones, The Who, David Bailey,
as they rode around the banked circuit; a
Paul Simon and Bob Dylan. Evening
small part of which remains till date; to
proceedings wound up with a rock-n- roll
relive the era when motorcycles with their
themed dinner at the famous Oneill’s
screaming engines used to race here and
Irish Pub in Carnaby Street.
have a shot at speed records too.
11
MARQUEE RIDE
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Riders moved upcountry
into Boxhill from Brooklands,
where there are narrow,
winding but fun-to-ride roads
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After the break at Brooklands, the
quiet seaside town of Brighton and rode
Regency Café. Here over tea and snacks,
riders moved upcountry into Boxhill,
out on to the road adjoining the famous
the famous photographer and culture
where there are narrow, winding but
landmark of Brighton Pier. This too was
expert, Nick Clements, talked about the
fun-to-ride roads. The climb up Boxhill
a much frequented weekend haunt of
Age of Renaissance and the revival of
proved to be a lot of fun as the riders
the Rockers which they liked to refer to
the swinging 60’s. Regency Café was
enjoyed the way the Continental GT
as ‘burn ups’. The riders parked their
another popular hangout of the youth in
rode up comfortably, taking corner after
bikes along the kerb and went up the
the early 60’s and played a big role in the
corner with ease.
pier, to the famous Fish n Chip Café. The
music scene of the era. This was followed
motorcycles were then transported back
by a talk on style and trends of 1960s
top of the hill to admire the extraordinary
on a truck while the riders took a drive
biker culture and revival theme at the
scenery, which was once the favourite
back into town.
renowned Chelsea College of Art, which
with the Rockers of the past. Descending
was tastefully augmented with visuals
from Boxhill, the riders rode into the
to central London where they headed to
12
Some of the riders took a pit stop on
The evening was marked by a visit
and music.
Clockwise from Top: Carnaby Street A representative of the swinging 60's in
London • Siddhartha Lal geared up for the
London Burn Up • Roger Boss and Johnny
Brittain with the Continental GT at Brighton
Pier • The Continental GT is a great handler
on curves
13
MARQUEE RIDE
......................................................................
Official launch of the
Continental GT took place at
Brooklands where noted Royal
Enfield historian Gordon May,
along with Siddhartha Lal, MD
- Eicher Motors, unveiled the
motorcycle in front of the
international media
......................................................................
Facing Page (Clockwise from Top): The Old
and The New: The 1965 Continental GT
and the 2013 Continental GT standing side
by side • The Continental GT on display
along with the Burn Up Wear at Ace Café •
Riders riding out from Brooklands at the
London Burn Up
Left: Gordon May, noted Royal Enfield
historian, at the launch
Using his own work over the past
had on this ubiquitous street-machine
overall theme of the evening.
25 years as reference, Nick Clements
from ton-up to revival and the time in-
spoke on British subcultures and took
between.
GT took place at Brooklands where noted
the audience from the 50s to the trends
Royal Enfield historian Gordon May,
of today. He gave a snapshot of the
was also a part of this session where
along with Siddhartha Lal, MD, Eicher
revival style and how it related to both
everybody got a chance to see the iconic
Motors, unveiled the motorcycle in front
motorcycling and male fashion.
creations of the legendary British fashion
of the international media, along with
marquee and also meet Derek Harris, the
special accessories made keeping the
a part of this talk. Mainly concentrating
authentic motorcycle clothing maker.
Rocker theme in mind. A question-and-
on the café racer, Gary and also focussed
The session ended with a special dinner
answer session followed, where Mr Lal
on the influence that music and style has
at Ketner’s, whose ambience lent to the
showcased the progress Royal Enfield has
16
Famed journalist Gary Inman was also
A visit to the famous Lewis Leathers
The official launch of the Continental
MARQUEE RIDE
made, and also released the short film,
Continental GT, was discussed in detail. figures like Gordon May, Roger Boss
Ace Café to Madras Café, which illustrates
The evening marked the unveiling of
and Johnny Brittain were present at the
the journey of a band of Rockers riding
the motorcycle to the enthusiasts at The
venue and enthralled the audience with
across continents on their Continental
Ace Café amidst much fanfare. A venue
their stories of the days gone by and the
GT from London, UK, to Chennai, India
most fitting for this occasion, The Ace
legends that were the Rockers.
- one café to another – and meeting with
Café saw the congregation of Rockers
fellow Rockers across the world. After
and motorcyclists from across Europe,
was a visit to the National Motorcycle
the formal launch, there were several
who had especially come down for the
Museum at Birmingham where Gordon
one-on-one interactions with Mr Lal
REUnion party, and to witness the launch
May acted as the guide and host, and
where RE’s future plans for the world of
of the Continental GT and the new Burn
took the journalists through galleries
motorcycling, through the launch of the
Up Wear range of accessories. Legendary
of motorcycling history, narrating the
The last set of the launch activities,
17
MARQUEE RIDE
18
MARQUEE RIDE
progression motorcycles made from the
had progressed over the years despite
early 1900s till date with special focus
shutting down the UK plant and having
on Royal Enfield motorcycles and their
to depend solely on the manufacturing
achievements. The 1965 Continental
plant in Chennai, India. After a 100 years
GT and the 2013 Continental GT were
of partnership, the brand still retains
showcased side-by-side as a unique
the essence of pure motorcycling which
display of the amalgamation of legendary
defined the first marquee.
heritage and iconic value, making for a
fantastic photo-op.
the world of motorcycling saw up close
and personal, the fiery red Continental
After National Motorcycle Museum,
Over an elaborate 4-day extravaganza,
the next stop was the site of the Royal
GT and the lifestyle associated with
Enfield factory in Redditch where Gordon
the legendary café racers; the history
told anecdotes and narrated stories
and legends behind the same, and the
associated with the factory and the
influence the Rocker culture had over
legendary marquee, and how motorcycles
the people and the times of those years.
were conceptualised, designed and
manufactured at the factory.
experts, and the biking enthusiasts all
went back with unforgettable memories
The tour ended with a visit to the
The journalists, the motorcycling
Royal Enfield Café built nearby and
and the matchless experience they had
a warm informal chat with the locals
at the series of events that marked this
and Gordon, on how Royal Enfield
historic launch. 
Facing Page (Clockwise from Top):
Continental GT motorcycles lined up
outside Ace Café • The old factory site at
Redditch • Legendary machines of each
era on display at the Museum
Below: The fiery red Continental GTs at the
Royal Enfield Café in Redditch
19
CLUB PROFILE
Wolfe Pack
India
I
......................................................................
Enfield riders to each other. Royal Enfield
Started in 2011 by an old
timer, David Masilamani,
better known as Jack Jigg or DJ
Blackjack, Wolfe Pack India has
now spread to eight cities in
India with over 200 members
motorcycles are responsible for bringing
......................................................................
t is common belief
in the motorcycling
fraternity that
the Royal Enfield
motorcycle has the ability to draw people
towards itself, and passionate Royal
together bikers from diverse walks of life
and Wolfe Pack India is one such biker
family. Started in 2011 by an old timer,
David Masilamani, better known as Jack
Jigg or DJ Blackjack, Wolfe Pack India has
now spread to eight cities in India with
over 200 members.
In its early days at Hyderabad, Wolfe
Pack India organised regular rides which
coupled with a strong online presence
attracted and encouraged other Royal
Enfield owners to come together. Every
ride saw more and more riders joining up
and such was the craze that soon riders
from other cities requested to start their
own chapters under the Wolfe Pack India
name and with this started the expansion
of the club. Today, Wolfe Pack India has
chapters in Hyderabad, Delhi, Hubli,
Bengaluru, Chennai, Trivandrum, Pune
and Mumbai with requests for beginning
chapters in Mysore and Roorkee as well.
Typically Wolfe Pack India undertakes
three different types of rides starting
20
with the 300-400 kms one-day ride,
long rides that are in excess of 900 kms
and involve an overnight stay, and finally
the ‘insanely’ long rides which involve
traversing thousands of kilometers by
truly inspired bikers.
One such long ride was the one
undertaken by Arshad Azad,
CLUB PROFILE
Anup Shanbagh and Rajiv Mesta - young
The Club also disseminates and shares
riders on Thunderbirds from the Hubli
tips on rider safety within the club and
chapter, who rode for 7,500 kms from
follows strict safety rules while riding.
Hubli to Ladakh and back, in 12 days flat.
about statistics and questionable social
Every year Wolfe Pack India (Hubli)
For Wolfe Pack India, riding is not
hosts the annual WET! WET! WET!
activities. It is about plain and simple
Monsoon Ride to kick off its riding
riding. It is about discovering this great
season. Till date this ride has happened
country and bonding with free souls
twice, in Dandeli in 2012 and in Hampi
along the way. They do not complain,
in 2013. This event is a weekend of fun,
brag or mess around, for them as their
games and bonding with fellow Wolves
club motto goes they 'Just Cock Up
from the other chapters across India.
And Ride'!
As biker safety is quite close to the
You could join the Facebook page
hearts of the members of Wolfe Pack
Wolfe Pack India's open group by copying
India, they have designed special stickers
the following link: https://www.facebook.
which say 'Look Twice For Biker'. These
com/groups/150358625109534/
eye-catching stickers are distributed
everywhere by to generate awareness
members of the dynamic Wolfe Pack
among people, to make them watch out
Family, can contact Papa Wolfe (Jack Jigg)
for motorcyclists on the road.
on cockupandride@gmail.com. 
Riders desirous of becoming
Facing Page: Jack Jigg - The Man
behind Wolfe Pack
Below: Wolfe Pack on one of their
leisurely rides
21
NEWS
New Dealerships
With each passing month,
Royal Enfield continues to expand
its network across India with
the addition of new dealers with
state-of-the-art facilities. This is
a part of our endeavour to
reach out to our customers and
enthusiasts, and address all their
motorcycling needs.
1 7 heels Automobiles
Tiwari Tola, Rajiv Chowk
NH- 107, Saharsa
Bihar
% 06478-227007, 9507008040
wkunalsingh@gmail.com
2 Allied Auto
6B, Niranjanpur
Dehradun , Uttarakhand 248001
% 0135 – 2623487, 9690777771
w alliedautoagencies.ddn@gmail.com
3 AV Motors
Door No 3/38 B, Karaikal Main Road
Muthupillai Mandapam, Kumbakonam
Tamil Nadu 612401
% 0435-2415286, 9443041586
w universal_enfield@rediffmail.com
4 Balaji Motors
Mandawar Road Area
Opp Anaj Mandi, Jhunjhunu
Rajasthan 333001
% 01592-231061, 9414082411
w balajiroyalenfield@gmail.com
5 Bina Automobiles
Uttar Krishnapur
Sonai Road, Silchar
Assam 788006�
% 03842-225016, 9954008888
w binaenfield@rediffmail.com
6 Dev Motors
Rivera Wave,
Near Praduman Lords hotel,
22
Kalawad Road, Rajkot
Gujarat 360005
% 0281 6558888, 9879000900
w devmotors.sales@gmail.com
7 Jairam Motors
House No 1-18-1120/3
Nr Rama Furniture
Anand Nagar Square, Sharada Nagar
Nanded
Maharastra 431605
% 02462-297788,
9552446688/9423034646
w jairammotorsnnd@gmail.com
8 Platinum Auto
Fun N Shop Mall
Fatima Nagar
Solapur Road, Pune
Maharashtra 411013
% 7755932576/77, 9881171717
w platiinumauto@gmail.com
9 Puruv Motors
G 3 Deepkamal Commercial Hub
Near Sarthana Zoo
Sarthana Varacha, Surat
Gujarat 395010
% 9925143100 / 9979841546
a Quality Motors
8-6-309/3/c/1,
Bypass Road, Kothirampur
Karimnagar
Andhra Pradesh 505001
% 0878-6509992, 9885565599
w quality.motors@ymail.com
b Sairam Autocraft
No 102/1, Outer Ring Road
B Narayanpura, Bangalore
Karnataka 560 016
% 080-65636363, 9900065966
w sairamautocraftsales@gmail.com
c Shagun Auto
Sahuwa, PO Bhowara
Madhubani
Bihar 847212
% 06276-228014, 8986396011
w servo.madhubani@gmail.com
d Sharma Automobiles
Lalsingh, Amb Road
Una
Himachal Pradesh 174303
% 9318536755, 9418445554
w royalenfielduna@gmail.com
e Shri Krishna Automobiles
Shop No 6,7,8, Opp Sarda Transport
Chapru Nagar Chowk, Nagpur
Maharastra 440008
% 0712-3191201, 9372121345,
9373934929
w shrikrishna.re@gmail.com/
sales.shrikrishna@gmail.com
f Siddh Auto
1&2 Shiwana Commercial Complex,
Plot No 85, Sr No 98/3-7
Bhusari Colony, Kothrud
Pune 411038
% 020-25280050/51, 9158911709
w crm.siddhauto@gmail.com
g Triveni Enterprises
Near SBI Bank,
Nandanpura Shivpuri Road, Jhansi
Uttar Pradesh 251001
% 9936997777 / 9936453332
w trivenienterprises.jhansi@gmail.com
h Universal Traders
Hanspukurdhar, PO Mrigala,
PS Dankuni, Hooghly
Kolkata
West Bengal 712311
% 033- 32013624, 9831018699
w universal_enfield@rediffmail.com
SHOWCASE
ROYAL ENFIELD
GEAR
BUY
W
NO
t Royal Enfield, we have our eye
A
firmly on what works for a rider.
The accessories in the Burn Up
Wear are based on the Royal
Enfield Continental GT theme.
Crafted from the experiences of
RE riders, in collaboration with
veterans of the riding apparel
world, the detailing is a nod to
Classic motorcycling clothing.
............................................................
GT Helmet
Brando Jacket
Inspired by heritage styling,
our jackets channel the
rebellious panache of the man
in the motorcycling classic
“The Wild One”.
Features of the GT Brando
Jacket include:
• Full leather construction
• Made from 0.9mm high
grade hide with natural grain
for abrasion resistance
• Original Thermolite
removable winter lining,
can withstand up to -10º C
temperatures
• All-YKK brass heavy-duty
zippers
• Royal Enfield and
Continental GT branding with
high definition laser etching
• Polyester full mesh lining
The Continental GT helmet is jointly developed by Royal
Enfield and AGV of Italy. Built as per International standards
and stylishly crafted, this helmet ensures that you take no
chances while on your burn up on the Continental GT. Other
features of this helmet include:
• Highly comfortable interiors with removable neck roll
• Scratch-resistant and UV protection removable visor
• High-impact resistant ABS outer shell
• Conforms to ECE, DOT and ISI certification
• High-impact resistant EPS liner
• Micrometric secure chin lock
GT Ton Up Tee
Royal Enfield heritage and design
is celebrated in these graphic eyecatching tees. Made of 100% cotton,
with embossed, easy-to-maintain,
these tees have you looking your
best with minimal effort.
The Ton up Tee is accentuated by:
• Special Ton Up Graphics in sync
with the culture and look
• Available in Multitude of
attractive colours
• Comfortable and Stylish
23
SHOWCASE
GT Mid Top Shoes
The Continental GT range of
footwear includes all-weather
ankle-length shoes that combine
high street style with signature
racing features. Wear them to
work, to walks, and of course,
when astride your Royal Enfield
motorcycle. These shoes are
available in UK sizes 7, 8, 9, 10, 11.
Continental GT Buff
GT Leather Gloves
Designed in sync with the overall
Continental Design language and
made from genuine leather the
riding gloves from Royal Enfield
ensure you get the perfect grip on
your ride. Beautifully constructed
from durable materials, they fit
beautifully and are essential riding
companions:
• High grade drum-dyed leather
with natural grain
• EVA padding on knuckles and
other impact areas
• Best suited for city riding and
daily use
• Adjustable VelcroTM wrist
closure
• High density silicone branding
• Debossed Royal Enfield branding
24
They are great as protective wear
and just as stylish as accessories
while you're on the road. Do not
leave home without sporting a
striking Royal Enfield buff, custommade by Buff Headwear. The
highlights of this are:
• An original product from Buff
• 100% Polyester Microfiber
• Can be worn in more than twelve
different ways
• Efficient protection from sun,
wind and cold against sharp
objects
• Comes with Polygiene – active
odour control keeps bacteria at
bay
• Seamless multi-purpose
tubular structure for elasticity

Sep 2013 - Royal Enfield

Transcription

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