5 Essentials To Live Lean Forever Starter Guide

Living Lean 365 days a year is SIMPLE. But that DOES NOT mean it is EASY. But don’t be discouraged. It is possible with hard work, dedicaJon, and commiKng to the right type of fitness program and eaJng the right types of foods. Will you find it easy in the beginning? Probably not, but everyday you will be building posiJve fitness and nutriJon habits that will eventually create a healthy and sustainable lifestyle for you and your family. This report will be your starter guide, to begin seKng you up for a lifestyle of living lean 365 days a year. In other words, when you’re on a journey of living lean, not only will the stubborn fat fall off your body (and stay off forever), you’ll also be building lean metabolism boos<ng muscle, and most importantly increasing your confidence in all areas of your life. www.BradGouthroFItness.com 2 Why should you want to Live Lean? Here are a few reasons: 1. When you’re living lean, you’ll look and feel much younger than your actual age. Doing the right types of workouts and eaJng the right types of food that build and maintain muscle is key for your body to stay young. EssenJally the more lean muscle you have, the younger you will look and feel. 2. When you’re living lean, your body becomes a fat burning machine. The more lean muscle you maintain and build, the faster your metabolism will be, thus burning more calories (and fat) throughout the day. 3. When you’re living lean, you’ll live a life free from joint, ligament, and tendon pain. LiUing weights helps to not only build muscle, it also helps to build stronger bones and strengthen your joints. 4. When you’re living lean, you’ll have increased confidence in all areas of your life. When you transform your www.BradGouthroFItness.com Winter Wonderland Calendar 3 photoshoot in January! health, you’ll also transform you life. You’ll increase your self-­‐
esteem, you’ll embrace living outside your comfort zone, and you’ll strive to live your best life ever. Trust me on this one. 5. When you’re living lean, you’ll inspire others around you to be beLer. You’ll be a standout amongst your peers. Your hard work, determinaJon, and commitment will inspire others to push themselves to do more with their lives. 6. When you’re living lean, you’ll be comfortable wearing a swimsuit 365 days a year (and feel comfortable being naked). This one is pre]y self-­‐
explanatory. When you love how you look, life is just be]er. You’ll a]ract more posiJve people into your life. You’ll feel more comfortable talking to the opposite sex (or the same sex), your significant other will be more a]racted to Me & my beauJful girlfriend, Jessica you (yes, this means more sex…giggidy), and lets be real, studies show people in shape make more money and get more promoJons. It may sound superficial, but it is what it is. www.BradGouthroFItness.com 4 Now I could go on and on lisJng even more reasons, but I think you get the point. Living Lean 365 days a year will help you live your best life. I don’t know one human being on this earth that wouldn’t want that. I’m sure you’re no different! My “Live Lean” Transforma<on As you can see…I WAS NOT blessed with fitness model geneJcs. In fact, as a kid I suffered from low self esteem and was embarrassed to be seen with my shirt off. This is why there are ZERO “BEFORE” photos of me with my shirt off due to my low self-­‐esteem. www.BradGouthroFItness.com 5 But the body transformaJon you see above did not happen overnight. I wasted a lot of <me trying to do it on my own. I hit many walls and was very frustrated with my lack of results. And it wasn’t that I didn’t train hard…I just had no idea what I was doing! I was busJng my bu] doing all the things the “magazines” were telling me to do. BIG MISTAKE. I was training hard, but I wasn’t training (or eaJng) smart. I almost gave up many Jmes. I finally became enlightened and decided to seek help. But I didn’t just get any ordinary personal trainer at the local gym. I wanted the best…someone that was geKng the results that I wanted. Once I found him…I hired him…I put in the work…and GOT RESULTS! But I didn’t get results from just paying him for his advice…
I took acJon and implemented them into my everyday lifestyle. Anyone can pay a trainer. The people that get results are the ones that commit, and take ac<on. And that’s exactly what I did.
www.BradGouthroFItness.com 6 Before going on…let me just say this…no ma4er what your current health situa7on is…it is possible. It is possible to… …look and feel be]er …find more energy …get your confidence back or find the confidence you’ve never had It is possible to… …transform Your Health & Live Lean 365 Days A Year In fact, it’s my mission to transform the health of 50,000 people by educaJng and inspiring them to: Choose higher quality REAL foods & By moving their body MORE effec7vely. I call it my TransformaJon 50,000 Mission… www.BradGouthroFItness.com 7 And I want you to be one of my transformaJon success stories. All you need to do is follow and IMPLEMENT my sustainable Jps, tricks, secrets, and strategies into your everyday lifestyle. That’s what makes me different…my teachings are intended to be maintainable over the long-­‐term. It’s not about quick unsustainable fixes. In fact… I HATE FAD DIETS & GIMICKY WORKOUTS You know the ones… “The 500 calories/day HCG Diet” (popular in Hollywood) or “6 Pack Abs in 6 Minutes” (my most hated one) etc…etc…etc… www.BradGouthroFItness.com 8 Why do I hate these gimmicks? Because when people can’t sustain these strict and unrealisJc diets… …they think they failed …thus subconsciously classifying themselves as failures …and ulJmately give up completely on trying to live a healthy lifestyle. The truth is, you are not failing… The gimmicky diets are failing you! Even though it may not sound as sexy or sell as many books… Small sustainable changes over the long-­‐term are the real ways to live a lean lifestyle. And that’s what it should be about. www.BradGouthroFItness.com 9 Living the lean lifestyle: •  Is sustainable over the long-­‐term •  Is flexible when life throws you a curve ball •  Does not mean you can never have treat meal •  Allows you to enjoy life while sJll feeling great about yourself •  Is possible. Interested in learning more? Well keep reading because you’re about to get schooled in how simple (but not necessarily easy) it is to live lean forever. www.BradGouthroFItness.com 10 LET ME BE BLUNT… I mean come on…it doesn’t take a genius to realize something is flawed with the “diet industry”. Just look at these ridiculous stats: According to a study by researchers at Colorado University… 1/3rd of all women in the US are on a diet! 1/4th of all males in the US are on a diet! According to Marketdata Report… More than $60 billion is spent on diet & weight loss products in the US every year! According to the University of California (Los Angeles)… Up to 2/3rd of people on a diet regain MORE weight than when they started! 11 www.BradGouthroFItness.com So with all this said, why…according to the Journal of The American Medical AssociaHon are… 68% of US Adults s<ll OVERWEIGHT or OBESE? The answer is simple… Diets are temporary & have failure built right into them! If you force you body to lose weight, you will force your body to gain weight. But it’s not your totally YOUR fault. Some of the blame lies on the Food Manufacturers. www.BradGouthroFItness.com 12 Specifically Food Manufacturers That Are Manufacturing “Addic7on” In There Foods. Let me put it this way… Sugar is the cocaine of the food world. I truly think it is an addicJve drug. According to the US Department of Agriculture… The average American consumes more than 150lbs of sugar and sweeteners per year. If my math is right, that’s almost 22 teaspoons of sugar per day. And don’t think you’re safe if you’re drinking 0 calorie, arJficially sweetened drinks. Studies show people that drink arJficially sweetened drinks will actually end up being even fa]er aUer a few years because arJficial sweeteners may induce sugar cravings. www.BradGouthroFItness.com 13 Here’s The REAL PROBLEM… We are not ea7ng food anymore… We’re ea7ng products! “Real food” such as veggies, fruit, nuts, seeds, beef, poultry, wild fish, etc. is being replaced by “dead food” that is full of preservaJves, sugar, and hydrogenated trans fats. But Wait…Sugars Aren’t The Only Addic<ve Addi<ve Just look up the effects of the addiJve “MSG”. In fact, if you google: MSG obesity induced rats, this photo will show Up à Both rats were fed the same diet EXCEPT the fat rat’s diet on the right included the food addiJve MSG! MSG is now in approximately 80% of processed food and it makes you want to eat more food. www.BradGouthroFItness.com 14 We’re “Starving” In The Western Society… Starving? How can we be starving if 70% of us are overweight? This addicJon and transiJon from whole foods to processed foods is starving us from a lack of nutrients but… We’re being overfed with empty calories (which is why society is fat)! How Messed Up Is That? We’re overweight, but we’re essenJally starving to death because we’re under nourished. BUT THAT’S ABOUT TO ALL CHANGE By picking up this value packed “5 EssenJals To Live Lean Forever” Starter Guide, you are taking the first step to becoming 1 of my 50,000 TransformaJon Mission success stories. www.BradGouthroFItness.com 15 So How Will You Know When You Are Truly Living The Lean Lifestyle? You’ll know when you have the… The Live Lean Paradigm Shik The paradigm shiU goes like this… I WANT THAT, BUT I CAN’T HAVE IT to… I CAN HAVE IT, BUT I DON’T WANT IT! Trust me…it’s a liberaJng feeling…and it’s closer than you think. www.BradGouthroFItness.com 16 NOW THE QUESTION IS… ANYONE CAN LOSE 10LBS BUT CAN YOU KEEP IT OFF FOR LIFE? You can answer this quesJon with a confident YES with the “5 EssenJals To Live Lean Forever” (keep reading for these) & if you follow my… 10 Steps: To Healthy Ea<ng STEP 1: www.BradGouthroFItness.com 17 STEP 2: STEP 3: www.BradGouthroFItness.com 18 STEP 4: STEP 5: www.BradGouthroFItness.com 19 STEP 6: STEP 7: www.BradGouthroFItness.com 20 STEP 8: STEP 9: www.BradGouthroFItness.com 21 STEP 10: www.BradGouthroFItness.com 22 Did I Follow The Topics In This Starter Guide When I Began My Journey To Live Lean? I wish I had access to this Starter Guide when I first started. It would have saved me A LOT OF TIME and WASTED ENERGY! But remember, this is just a Starter Guide to get your started. But if you truly want to start LIVING LEAN AS FAST AS POSSIBLE, you need a scienJfically proven lifestyle system that covers all the basics for your new transformaJon. I’m talking about… The 5 Essen<als To Living Lean: • 
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Cookbook & Meal Plan System Resistance Training Workout Program Interval Cardio Program Abs Training Program Community for Support www.BradGouthroFItness.com 23 LIVE LEAN ESSENTIAL #1: Cookbook & Meal Plan It’s So Simple To LIVE LEAN With Access To OVER 200 FAT KILLING RECIPES! BEST-­‐SELLING EAT CLEAN LIVE LEAN COOKBOOK Lets be honest. The food you currently have is a major reflecJon on the foods you eat. My energy level and physique transformaJon made drasJc improvements once I figured out what foods to fuel my body with. Step 2 to that was figuring out how to make those foods TASTE DELICIOUS! But not just delicious, we’re all busy, most of us are on a budget, and we’re not all chefs… That’s what I love about my Eat Clean Live Lean Cookbook system. There are over 200 recipes that are Quick, Healthy, Easy, Affordable, and Delicious! And most importantly of all, they’re going to get you to LIVE LEAN FAST (AND THEY ARE NOT YOUR BORING/TASTELESS “DIET FOODS”) ! www.BradGouthroFItness.com 24 Not only do you get the cookbook with over 200 recipes. You also get: •  7 Shopping Tips To Live Lean •  10 Ways To Cook Without A Recipe •  My Grocery List •  Paleo 101 Starter Guide You’ll have the opportunity to get my 8 Week Meal Plan with grocery lists already prepared for each week (using recipes from the Cookbook) at a big discount! Interested in checking out sample FAT KILLING recipes? On the following pages are 10 recipes from the over 200 recipes in my Eat Clean Live Lean Cookbook system. Also watch a cooking lesson recipe video of my Coconut Macaroon Recipe from the Eat Clean Live Lean Cookbook on my Live Lean TV YouTube channel here: h]ps://www.youtube.com/watch?v=Q9o3KIhX0iM www.BradGouthroFItness.com 25 www.BradGouthroFItness.com 26 www.BradGouthroFItness.com 27 28 www.BradGouthroFItness.com www.BradGouthroFItness.com 29 www.BradGouthroFItness.com 30 www.BradGouthroFItness.com 31 www.BradGouthroFItness.com 32 www.BradGouthroFItness.com 33 www.BradGouthroFItness.com 34 www.BradGouthroFItness.com 35 Give the sample Eat Clean Live Live Cookbook sample recipes a try and then visit me on Facebook and let me know what you think: h]p://www.facebook.com/bradgouthrofitness Get The Full Cookbook System Including Over 200+ Fat KILLING Recipes Quick, Healthy, Easy, Affordable, Delicious! & Access to An 8 WEEK MEAL PLAN! hLp://www.LiveLeanCookbook.com www.BradGouthroFItness.com 36 LIVE LEAN ESSENTIAL #2: Resistance Training Workout Program BURN EXCESS CALORIES WHILE YOU SLEEP!! BEST-­‐SELLING 12 Week LIVE LEAN AFTERBURN Although nutriJon is very important to becoming a TransformaJon 50,000 success story… it isn’t the be all, end all. The second part of my mission is to educate you on how to move your body more effecJvely. In other words, giving you the PLAN to Live Lean by building lean sexy muscle, burning stubborn body fat, and burning the most amount of calories, in the least amount of Jme. With my new 12 week LIVE LEAN AFTERBURN workout program, you will be burning MORE CALORIES while you sleep. Yep, while you’re counJng sheep. www.BradGouthroFItness.com 37 This workout program design follows scien7fically proven studies on how to fire up the “aUerburn effect”. In other words, how to get your body to burn MORE calories up to 48 hours aUer you leave the gym. The specific exercises, rest periods, set structure, and training styles are all tailored to ignite your aUerburn effect. Interested in checking out a sample workout? You’re in luck…on the following page is a workout sample from 1 of the 24 workouts from my 12 week Live Lean AUerburn workout program. You can also watch a video of this workout on my Live Lean TV YouTube channel here: h]ps://www.youtube.com/watch?v=Q9o3KIhX0iM www.BradGouthroFItness.com 38 SAMPLE: Live Lean Akerburn Circuit #1: www.BradGouthroFItness.com 39 Give the sample Live Live AUerburn workout a try and then visit me on Facebook and let me know what you think: h]p://www.facebook.com/bradgouthrofitness Buy The FULL 12 Week Live Lean Akerburn Workout System! Burn More Fat, Build More Lean Muscle Up To 48 Hours AFTER You Workout (even while you Sleep!) hLp://www.LiveLeanAkerburn.com 40 www.BradGouthroFItness.com LIVE LEAN ESSENTIAL #3: Interval Cardio Program INCINERATE 3x MORE fat 3x FASTER!! BEST-­‐SELLING 12 Week LIVE LEAN SPRINT LiUing weights and building muscle is essenJal to living lean. But so is improving your cardiovascular system, and seKng up your body to be burning fat 3x faster than convenJonal long and slow boring cardio. Cardio should be short and too the point. A quick burst of speed followed by a recovery interval to allow your heart rate to come back down. Training your heart in these zones will not only get you lean FAST, it’ll also keep your heart healthy for a long life! With my new 18 week LIVE LEAN SPRING Interval Cardio program, you’ll be burning 3X MORE fat 3x FASTER. No long and boring workouts here! www.BradGouthroFItness.com 41 Interested in checking out a sample workout? You’re in luck…on the following page is a workout sample from 1 of the beginner interval workouts from my 18 week Live Lean Sprint interval cardio program. Yes, it’s a progressive 18 week program from beginner to more advanced workouts! You can also watch a video about this interval program on my Live Lean TV YouTube channel here: h]ps://www.youtube.com/watch?v=lvwNEFR3enA www.BradGouthroFItness.com 42 SAMPLE: Live Lean Sprint Phase 2: Workout #1: Yes, in this beginner/intermediate Phase, just 4 sets of 40 sec intervals is all you need to burn 3X MORE FAT 3X FASTER! www.BradGouthroFItness.com 43 Give the sample Live Live Sprint workout a try and then visit me on Facebook and let me know what you think: h]p://www.facebook.com/bradgouthrofitness Buy The FULL 18 Week Live Lean Sprint Workout System! BURN 3X MORE FAT 3X FASTER! hLp://www.LiveLeanSprint.com www.BradGouthroFItness.com 44 LIVE LEAN ESSENTIAL #4: Abs Training Program YOU’LL BE SAYING… “DAMN MY ABS LOOK GOOD” 365 Days A Year! Don’t believe the hype. YOU CAN BUILD AND MAINTAIN ABS 365 DAYS A YEAR I’m doing it, Jessica is doing, and a bunch of Live Leaners are doing it. You can too by following my exact ab workouts via my Live Lean Abs Digital DVD program. I wanted to create Live Lean Abs as a digital DVD product because so many people train abs WRONG. In the digital DVDs, I take you through every exercise and share Jps on the proper form and insider Jps that I have never shared before! www.BradGouthroFItness.com 45 Interested in gePng a sneak peak into what you’ll get with the Live Lean Abs DVD program? Below is an episode of Live Lean TV with a sneak peak into the Live Lean Abs Digital DVD program. You can watch the video to learn 8 of my insider Jps to get super defined abs and learn more about Live Lean Abs on my Live Lean TV YouTube channel here: h]ps://www.youtube.com/watch?v=dFAz4IuRsnI www.BradGouthroFItness.com 46 Buy The Live Lean Abs Digital DVD program For my exact ab workouts and all my insider TIPS BUILD & MAINTAIN ABS 365 DAYS A YEAR! hLp://www.LiveLeanAbs.com www.BradGouthroFItness.com 47 SUPERPACK
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www.BradGouthroFItness.com/Store 48 LIVE LEAN ESSENTIAL #5: COMMUNITY Join a Community of Like-­‐Minded, Suppor<ve People With The Same Goals As YOU! DO NOT START THIS JOURNEY OF LIVING LEAN ALONE. Research proves Jme and Jme again that you live up to (or down to) the people you associate yourself with. So why not associate yourself with like-­‐minded and supporJve people that are going through the same challenges as YOU? Not only will you receive support from others, you’ll also receive support from me and Jessica. That’s right, when you join our TEAM LIVE LEAN INNER CIRCLE, you get access to monthly 4 week workouts, weekly cooking lesson recipe videos, access to our community secJon and us for all your quesJons on living lean! www.BradGouthroFItness.com 49 Here’s A Sneak Preview of Everything You Get When Becoming a Team Live Lean Inner Circle Member: You can watch a quick video see it all on my Live Lean TV YouTube channel here: h]ps://www.youtube.com/watch?v=tUonPGDJKXk Join The Inner Circle At Team Live Lean! hLp://www.TeamLiveLean.com www.BradGouthroFItness.com 50 And Don’t Forget: To Join Thousands of other Live Leaners on our Facebook Page & Get Our Complimentary Grocery List MY GROCERY LIST Full of FAT BURNING foods …ready to take on your next grocery trip! Like us now: h4p://www.facebook.com/bradgouthrofitness For Instant Access To My Grocery List! www.BradGouthroFItness.com 51 And…There’s MORE… Get Instant Access to… Thousands of people tune into to watch Live Lean TV every week. I host FREE two weekly episodes on my popular YouTube channel. Episodes are filled with “info-­‐tainment” showing you what to eat, how to workout, how to stay mo7vated, and more importantly how to make living lean a sustainable lifestyle. Simply Click The Subscribe Bu4on at the following link: h4p://www.youtube.com/bradgouthrofitness …to get instant access for FREE! 52 www.BradGouthroFItness.com About The Author… His name is Brad Gouthro. His game is educaJng, moJvaJng, and inspiring men, women, and families, on how to “Live Lean” 365 days a year. This passion and dedicaJon to helping others has led Brad to become known as the industry’s #1 expert on living lean. Brad’s “TransformaJon 50,000 Mission” focuses on showing people how simple it is to live lean through making be]er food decisions and moving your body more effecJvely. Brad has transformed the lives of thousands of “Live Leaners” through his best selling “Ul<mate Live Lean Super Pack System” which includes his 12 week workout system “Live Lean Akerburn”, his best selling "Eat Clean Live Lean Cookbook” system, and a few other essenJal Live Lean products. Not only is Brad helping others Live Lean, he also is leading the “Live Lean NaJon” by example. Brad is always in “photoshoot” shape, 365 days a year. But, Brad WAS NOT born with fitness model geneJcs (just take a look at his before/aUer photos). Up unJl a few years ago, Brad was a skinny armed, flabby belly guy who ba]led low self-­‐esteem issues. This is what drove Brad to change. But Brad’s proudest accomplishments are his “Live Leaner” transformaJon stories. They are truly some of the most inspiring success stories in the business. 53 www.BradGouthroFItness.com Brad went on to study towards his cerJficaJons in Fitness and NutriJon & Wellness. He hired a fitness coach. Transformed his body. Then eventually quit his high paying corporate markeJng job to explore the entrepreneurial world by opening his own fitness studio, and creaJng, producing, and hosJng Live Lean TV. Brad is also a best selling author, workout DVD creator, and was recently named 1 of Shape Magazine’s “Top 50 HoLest Trainers In America” and 1 of Bodybuilding.com’s Top “Traffic Stopping Bodies”. He’s also currently in 1st place to be Men’s Health “Next Top Trainer”. www.BradGouthroFItness.com 54