Description Of - Experiencias Xcaret

Description of
Our Mission
To provide superior value to all our stakeholders
because it is only through their complete satisfaction
that together we can achieve significant and
sustainable results.
Experiencias Xcaret is a group of 100% Mexican-owned
businesses engaged in sustainable entertainment for the tourist
sector, with more than 25 years in the market. It is known for
offering unique, unforgettable tourism experiences to its visitors,
exceeding their expectations through its products, services
and quality.
Our Vision
To offer unique and unforgettable experiences to
our visitors, exceeding their expectations, amazing
and charming them with our products, services
and quality.
Our Values
Creativity, profitability, integrity, consistency,
honesty , spirit of service, commitment, equality
and social responsibility.
Organizational Chart
Shareholders
General
Management
Corporate
Vice-Presidency
Vice-Presidency
Marketing
Vice-Presidency
Xel-Há
La Casona
Vice-Presidency
Xcaret
Xplor
About this
Report
The purpose of this document is to report to all the
The second part of our report shows the mayor
stakeholders in EXPERIENCIAS XCARET on the 2011
economic, environmental and social results of our
results of our Corporate Social Responsibility initiatives.
business units, as measured through quantitative
indicators.
In the first section, you’ll find the ecosystems that we
operate in, with a graphic depiction of Mexico through
Finally, we share our actions to foster Corporate
our human capital, and our contribution to communities
Social Responsibility that distinguish our products and
through the Flora, Fauna y Cultura de México not-for-profit
services according to the nature of the business units
organization, as well as our contribution to the recovery
offering them. In other words, at Xcaret we promote
of the Mayan culture through the Knórosov Institute.
Mexican culture; Xel-há fosters the conservation of
an ecosystem despite high levels of tourist flows;
Xplor, with its young leadership, is committed
period from
to demonstrating the great treasures that can be
january to
december
2011
found in the terrains of the Yucatan Peninsula, while
the Xichén Tour will allow visitors to get to know
a thousand-year-old culture and culminates with a
visit to La Casona Valladold Restaurant, where we
communicate Yucatan’s rich culture through its cuisine.
We should also mention that all the above is based
on the Corporate Social Responsibility tools we have
used for several years now, such as the Principles of
the UN World Pact, The Axes of Corporate Social
Responsibility provided by the Mexican Center for
Philanthropy, and the Global Reporting Initiative
Indicators (GRI), all of which are contained in the
digital version of our Sustainability Balance Sheets.
A Letter from the
CEO
We are pleased to share our 2011 Sustainability Report, the
first as Grupo Experiencias Xcaret. In it we demonstrate the
Group’s commitment to community development, preservation
of the environment and promotion of the Mexican Culture.
This year we have focused on strengthening each of our
business units by providing management and marketing
services that reconfirm the quality of the products and services
we offer.
Our most outstanding achievements in sustainability this year are:
•Re-certification by ‘EarthCheck´ by complying with
international environmental management standards
•10 years of being honored as a Socially Responsible Business
•Being considered as one of the Best Places to Work in Mexico (Great Place to Work);one of Best Mexican Companies, and part of the list of Top companies all within the framework of the Gender Equality Model Guidelines implemented since 2004
•Recognition as promoters of a responsible value chain for our suppliers.
The above would not have been possible without the dedication
of the the almost 2,700 committed collaborators who help
us turn our visitors’ dreams into reality every day, making
us a model of sustainable recreational tourism at both the national and international level.
Finally, in order to guarantee the integration and consolidation
of its programs for the next 100 years, Experiencias Xcaret’s
Board of Directors created a trust that will insure that this
legacy will never be sold and we establish the rules to
guarantee continuity of preservation and promotion of
this heritage, above and beyond the personal interests of
our successors.
Sincerely
Miguel Quintana Pali
CEO Experiencias Xcaret
Group
World
Heritage
Site
The Ecosystems
in which we
operate
•Medium and high-growth jungle
•Beach/Sea
•Coastal Dunes
•Mangroves
•Reef
•Cenotes (deep sinkholes)
•Caves
•Inlet
Human
He ritage
OUR PEOPLE
99.8%
OF OUR COLLABORATORS
ARE MEXICAN
332
VERACRUZ
689
YUCATÁN
309
TABASCO
366
MEXICO
CITY
601
344
QUINTANA
ROO
CHIAPAS
NUMBER OF COLLABORATORS
GRUPO EXPERIENCIAS XCARET BY ORIGIN
Yucatán
Quintana Roo
Mexico City
Chiapas
Veracruz
Tabasco
Campeche
Edo. de México
689
601
366
344
332
309
77
68
Puebla
Oaxaca
Jalisco
Guerreroo
Morelos
Hidalgo
Nuevo León
Michoacán
61
53
51
30
25
22
17
17
Guanajuato
San Luis Potosí
Sinaloa
Tlaxcala
Aguascalientes
Zacatecas
Colima
Chihuahua
13
13
11
11
10
10
7
7
Tamaulipas
Baja California
Coahuila
Durango
Querétaro
Sonora
Nayarit
6
6
5
5
3
2
1
Our
Philanthropic Arm
We are a not-for-profit organization that
is dedicated to the conservation of our
natural and cultural treasures. We know
that in order to achieve this objective, it
is essential that we dedicate part of our
efforts to environmental education and
awareness amongst our children and
young people, in whose hands the care
and future of our common home, our
planet will fall.
Our main conservation, awareness and
environmental programs are:
858,000
sea turtle hatchlings released in
2011 (a total of 5,539,355 hatchlings
released between 1996 and 2011).
Accreditation as an Environmentally Committed
Place by the SEMARNAT (Ministry of the
Environment and Natural Resources).
4,000 visitors per year, on average, attend the
“Saturday Marketplace”, benefitting Mayan
communities.
18 schools, 1,250 participants (students,
teachers and parents) made aware of
environmental issues during 2011 through
the “Nature’s Schoolroom” program.
56.76 hectares (nearly 142 acres) of reforested
and rehabilitated lands with the introduction of
290,600 plants and 84.9% survival from
2009 to 2011.
More than 100,000 trees produced for state
reforestation during 2011.
61 public schools reforested: 1,747 trees and
570 ornamental plants used for 44,950 m2
coverage. 13,073 students participated
between 2009 and 2011.
Xcaret KNOROSOV
Center for the
Study of the
Mayan Language
and Epigraphy
This research center enjoys Xcaret’s sponsorship
and the collaboration of State University of Human
Sciences of Russia and of the Universidad
Veracruzana. Part of the center’s main objectives are
the development of research projects with the
participation of Mexican scientists; the study of
Mesoamerican epigraphy and the reading of
hieroglyphic texts through the
Knórosov method; the application
of epigraphy as a tool for other
disciplines and the study of Mayan
history based on hieroglyphic texts.
in numbers...
2011
Yearly
averages:
100 %
Mexican
Businesses
2,000,000
visitors per year
20 visitors per
hectare, per day
2,726 EMPLOYEES
DIRECT
per year
in numbers...
QUALITY
of LIFE
ENVIRONMENT
in 2011:
124,570
hours of
8,907,000
20
TRAINING
f o r C O L L A B O R AT O R S
152,506
samples of chemical-free
sun block were exchanged
for visitors’ non-environmental sun block
354,238
INVESTED
in TRAINING
pesos
in our chemical-free sun block
program
71%
collaborators received support to
complete their grade school education
36
980,000
pesos allotted to
SCHOLARSHIPS for
COLLABORATORS
children.
52
collaborators participated in
COMPREHENSIVE
1,739 the
HEALTH PROGRAM
PATERNITY
LEAVES
16,988
SCHOOL CHILDREN visited
the Park through
ENVIRONMENTAL EDUCATION WORKSHOPS
(a total of 231,876
from 1996 to 2011
P E SO S
INVE STE D
)
TONS
of
GLASS
of the Park’s waste was collected
as follows:
79
of PAPER and
CARDBOARD
17
44
TONS
TONS of
PLASTIC
TONS
of
METALS
PLANTS USED IN
REFORESTATION
PROGRAMS
88,000
PRODUCED
104,000 PLANTS
IN NURSERIES
CO2
footprint:
0.7 TONS
PER VISITOR.
World average for similar businesses is 1.0 TONS
557,000
LITERS OF WATER
TREATED PER DAY
presents
MEXICO’S CULTURAL
TRADITIONS
for the World
RITUAL CEREMONY of the
VOLADORES (Flying men)
62,300
people on average watch the
ceremony being performed
per year
The ceremony is presented
per year at Xcaret Park
1,460 times
Designated AS INTANGIBLE CULTURAL
HERITAGE IN 2009
MARIACHI
String music, song and trumpet, designated
as INTANGIBLE CULTURAL HERITAGE
IN 2011
"XCARET MÉXICO
ESPECTACULAR"
NIGHTLY PERFORMANCE
MORE
THAN
365 PRESENTATIONS A YEAR
5,930
PRESENTATIONS
since 1995
12,721,091
SPECTATORS
SACRED MAYAN
JOURNEY
In 5 yearly events:
39,186
PERSONS
ATTENDING
the EVENT
1,196
PARTICIPATING
OARSMEN
2,177
PARTICIPATING
ACTORS AND ARTISTS
* A tradition rescued from
oblivion.
FESTIVAL OF
LIFE & DEATH
TRADITIONS
143,007
FESTIVAL-GOERS
PARTICIPATION FROM
172 MAYAN ZONE
communities in the
5,612
participating
ACTORS AND ARTISTS
684 VOLUNTEERS
Native festivities dedicated
to the dead were taken
into consideration and
designated an
INTANGIBLE CULTURAL
HERITAGE by UNESCO
in January, 2008
* Along 6 editions
MACAWS
PRE-HISPANIC DANCE
in the MAYAN
VILLAGE
PER
365 SHOWS YEAR
18
THANKS to XCARET’S SCARLET MACAW BREEDING PROGRAM,
XCARET
holds the ONLY GUINNESS WORLD RECORD
in history for an endangered species reproduction program
for most macaws born at a single location in one year:
840 BIRDS BORN SINCE 1993
ARTISANS
located in
THE MAYAN VILLAGE
These birds were used in pre-Hispanic times for ornamental purposes and for
their call and song, and their feathers were used to adorn traditional clothing.
WORLD'S
1
st
BIRTH of
this species in
a natural, limited
environment.
of SHARKS at
22BIRTHS
XCARET AQUARIUM
83% SURVIVAL RATE
with an
A Natural
WHAT
BEST
DEFINES US:
On the
AVERAGE,
10
of DIFFERENT
14,258 SPECIES
in the
ORGANISMS
Inlet
of IMPLEMENTING the QUEEN CONCH
CONSERVATION PROGRAM in
conjunction with CINVESTAV
YEARS (The Center for Advanced Research and Studies)
CONCH TAGGED
9,690 between 2001 and 2011
st
PLACE
NATIONAL WASTE
RECYCLING INITIATIVE
in the
awarded by the DEPARTMENT OF THE ENVIRONMENT
AND NATURAL RESOURCES AND THE MEXICAN
CHAMBER OF COMMERCE CONFEDERATION in 2008.
80%
0.7
RECOVERY of SOLID WASTE.
TON CO² footprint.
The world average for similar businesses
is 1.0 tons.
In 2009, THE FIRST PARK in the
WORLD to obtain the EARTHCHECK
SUSTAINABLE TOURISM CERTIFICATE.
Wonder
CHEMUYIL
WHAT
BEST
GREEN TRIATHLON
FOR A GOOD
CAUSE AT
DEFINES US
our programs
2,500 inofCHEMUYIL
CITY
BENEFICIARIES
SINCE 1997 IN THE AREAS OF
EDUCATION, HEALTH, ENTERTAINMENT,
MAINTENANCE AND URBAN BEAUTIFYING
8
MILLION
PESOS
ALLOTTED FOR SOCIAL
INVESTMENTS SINCE 1997
1,400 PARTICIPANTS IN THE
3RD XEL-HÁ SPRINT AND OLYMPIC
TRIATHLON.
83 PEOPLE WORKED ON
IN THE FAÇADES
PROGRAM SINCE 2011 WITH
160
AWARENESS CAMPAIGNS.
FAÇADES painted from
260 what represents an
88.5% of advance
3,040
66 WERE RECYCLED
TONS OF GARBAGE
LITERS of PAINT USED
161,746
NEARLY
PESOS
INVESTED
$500,000 PESOS FROM
T R I AT H L O N R E G I S T R AT I O N S W E R E
DONATED TO THE FLORA, FAUNA Y
CULTURA DE MÉXICO NOT-FOR-PROFIT
ORGANIZATION TO AIDE THEIR SEA
TURTLE PROGRAM.
THE HEART
of the
EARTH
XPLOR is a unique underground Park with many
activities that invite you to explore your senses and
rediscover your emotions through Nature. Young
people get a unique working experience here.
THESE ARE SOME OF THE
HIGHLIGHTS OF 2011:
OF TECHNICAL TRAINING FROM
204
HOURS RECREATIONAL ACTIVITIES.
MEN
PROMOTIONS, OF
69 JOB
WHICH
WOMEN
PROMOTED FOR THE
4 PEOPLE
SECOND TIME IN A YEAR.
In order to reinforce our collaborators’ quality of life,
we held some team-building activities, which were also
beneficial to our Comprehensive Health Program with
33
ACTIVITIES THAT INCLUDED:
Relay swim meets, Water Polo, Beach clean-up activities,
Rappelling, Speleology (cave exploring), Beach soccer,
Yoga, and others.
In community linkage programs, we signed a cooperation
agreement with the Desert Museum of Coahuila, Mexico
that allowed Xplor to exhibit two replicas of dinosaurs
and paleontology findings during the Park’s 1st Anniversary
celebrations. We will continue to work in strategic
alliances with academic institutions that add value to
our collaborators´ and visitors’ time with us, but particularly
in the area of scientific research in our country.
EXPLORING
the MAYAN CULTURAL
LEGACY
What BEST
DEFINES US
“We don’t sell food…
WE COMMUNICATE THE
YUCATECAN CULTURE
THROUGH OUR FARE”
of water treated
5,400,000 liters
in LA CASONA DE
VALLADOLID’S treatment plant
+ $1,200,000 pesos in
consumption of local supplier products,
that benefits the community of Valladolid,
Yucatan
34,426 BOX LUNCH PACKAGES
delivered in our tours, were recycled
THEY ARE MADE WITH
ENVIRONMENTAL FRIENDLY MATERIALS
The scripts for our Tours are CERTIFIED
BY THE NATIONAL AUTONOMOUS
UNIVERSITY’S (UNAM) DEPARTMENT
OF PHILOLOGY AND BIOLOGY
LINKS
/XcaretPark
/Xel-HaPark
/XplorPark
@XcaretPark
@Xel-HaPark
@XplorPark
youtube.com/xcaretpark
youtube.com/xelhapark
youtube.com/xplorpark
xcaretexperiencias.mx/blog-es/
CONTACT
wsantaolaya@experienciasxcaret.com.mx
irodriguez@experienciasxcaret.com.mx
+ 52 ( 998) 881-2400 ext.1142
Blvd.Kukulcán Km. 2.7, Zona Hotelera, C.P. 77500,
Cancún, Quintana Roo, México.
www.xcaret.com
www.xcaretrse.com
IReport compiled by the
Corporate Social Responsibility Department of Experiencias Xcaret
Appreciate the support of: www.anden.com.mx , arte@anden.com.mx