MARKET REPORT - Mexico Appliances Sector 14

Transcription

MARKET REPORT - Mexico Appliances Sector
1
MARKET REPORT
Mexico
Appliances Sector
2
COUNTRY INFORMATION - MEXICO.....................................................................................................................................................................................4
INTRODUCTION............................................................................................................................................................................................................................................................8
1. DEFINITION OF THE SECTOR...............................................................................................................................................................................................13
1.1. Customs Clasifications.........................................................................................................................................................................................................................13
2. SUPPLY ANALYSIS........................................................................................................................................................................................................................................14
2.1. Domestic Production.............................................................................................................................................................................................................................14
2.2. Imports of appliances.......................................................................................................................................................................................................................... 18
3. DEMAND ANALYSIS............................................................................................................................................................................................................................23
3.1. Local consumption....................................................................................................................................................................................................................................23
3.2. Consumption patterns........................................................................................................................................................................................................................24
4. COMMERCIALIZATION ANALYSIS..............................................................................................................................................................................26
4.1. Distributions Channels.......................................................................................................................................................................................................................26
4.2. Market access...............................................................................................................................................................................................................................................28
5.CONCLUSION...............................................................................................................................................................................................................................................31
3
Country information - Mexico
Name:
Capital city:
Surface Area:
Population:
Urban population:
Density:
United Mexicans States (In spanish: Estados Unidos
Mexicanos, México or Méjico)
México D.F. (Distrito Federal) / Mexico City
1.964.380 km²
Country comparison to the world: 14th
116,220,947 (July 2013 est.)
Country comparison to the world: 12rd
78.1% of total population (Oct. 2013)
About 59 hab./km² (152th)
4
Age structure: (2013 est.)
0-14 years:
15-24 years: 25-54 years: 55-64 years: 65 years and over: Main Cities:
Official language:
27.4% (male 16,268,424
female 15,587,324)
18.1% (male 10,566,890
female 10,421,798)
40.7% (male 22,647,828
female 24,677,965)
6.9% (male 3,703,316
female 4,337,956)
6.9% (male 3,574,207
female 4,435,239) Mexico city (22.900.000 hab); Guadalajara (4.550.000
hab); Monterrey (4.075.000 hab); Puebla (1.930.000
hab); Toluca (1.740.000 hab).
Spanish
5
Federal Republic
Constitution adopted by the National Assembly 5th
February 1917
Executive branch
Chief of state: President Enrique PENA NIETO (since
1 December 2012); Note - the president is both the
chief of state and head of government
Head of government: President Enrique PENA NIETO
(since 1 December 2012).
Cabinet: Cabinet appointed by the president; note
- appointment of attorney general, the head of the
Bank of Mexico, and senior treasury officials require
consent of the Senate
Elections: president elected by popular vote for a
single six-year term; elections last held on 1 July 2012
(next to be held July 2018)
Government:
Legislative branch:
Bicameral National Congress or “Congreso de
la Union” consists of the Senate or “Camara de
Senadores” (128 seats; 96 members elected by popular vote to serve six-year terms, and 32 seats allocated on the basis of each party’s popular vote) and
the Chamber of Deputies or “Camara de Diputados”
(500 seats; 300 members are elected by popular vote;
remaining 200 members are allocated on the basis of
each party’s popular vote; members to serve threeyear terms)
Judicial branch:
Highest court(s): Supreme Court of Justice or Suprema Corte de Justicia de la Nacion (consists of 21 ministers or judges and 5 supernumerary judges).
Judge selection and term of office: judges nominated
by the president and approved by the Senate; judges
serve for life.
Subordinate courts: federal level includes Electoral
Tribunal, circuit, collegiate, and unitary courts; state
level and district level courts.
$1.788 trillion (2012 est.)
th
Gross domestic product (GDP) – In Country comparison to the world: 12
USD
6
$15,600 (2012 est.)
GDP per capita – In USD:
Country comparison to the world: 88th
$15,100 (2011 est.)
$14,700 (2010 est.)
GDP - real growth rate:
3.9% (2012 est.)
Peso (MXN)
Currency:
Industries:
Imports:
Exports:
Other relevant information:
1 USD = 12,9755 MXN (Oct. 2013)
Food and beverages, tobacco, chemicals, iron and
steel, petroleum, mining, textiles, clothing, motor vehicles, consumer durables, tourism.
Figures:
Main Products:
Metalworking machines,
steel mill products, ag$370.8 billion (2012 est.)
ricultural machinery,
Country comparison to the electrical equipment,
world: 15th
car parts for assembly,
repair parts for motor
$350.8 billion (2011 est.)
vehicles, aircraft, and
aircraft parts
Figures:
Main Products:
$370.9 billion (2012 est.)
Manufactured goods, oil
Country comparison to
and oil products, silver,
the world: 16th
fruits, vegetables, coffee,
cotton
$349.4 billion (2011 est.)
Part of the NAFTA (North American Free Trade Agreement)
Agreement signed by Canada, United States and Mexico, creating a trilateral trade bloc.
Source: The World Factbook - Central Intelligence Agency (www.cia.gov)
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Introduction
Worldwide
In 2012, global production of the appliance industry was 429.239 million
USD and by 2020 is expected to reach a production value amounting to 852.037 million USD with an
average annual growth of 8.9% for the period 2012 - 2020.
In 2012, the Asia-Pacific region produced most for this industry because it has three of the top producers in the world: China, Japan and South Korea. The European Union was the second most productive
region followed by North America.
Graph 1. Share of appliances production in the main global areas.
Source: Global Inside, through Promexico.
Korea
The South Korean appliance industry is among the top 5 producers in the
world, only behind countries like China (world’s largest manufacturer of household appliances), USA,
Japan and Germany. Its industry was valued at over 16,000 million USD in 2012, representing 4% of
global production. There has been strong growth in this sector for the South Korean appliance industry,
over 15% compared to 2011, which has enabled it to replace Italy which occupied 5th position in 2011.
As for the internal structure in Korea, the household appliances market draws mostly from domestic
production, where we find two Korean companies dominating the domestic market, which are LG and
Samsung.
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Graph 2. Worldwide production of household appliances in billion USD
C ount r y
Ranking
V alue
S har e %
C hina
U SA
1
147,205
53,744
34,30%
Japan
G er many
Sout h K or ea
3
45,603
33,817
10,60%
3,80%
It aly
T ur key
6
16,169
14,995
2,60%
Russia
Br az il
8
11,232
11,218
10,203
Fr ance
O t her s
10
8,435
76,618
2,00%
2
4
5
7
9
T ot al
12,50%
7,90%
3,50%
2,60%
2,40%
17,80%
429,239
Source: own elaboration by Opera Global Business, based on ProMexico data.
Internationalization
With regard to the international scene, the South Korean
household appliances industry must be said to be a sector with a really solid international presence
with good data related to international expansion in recent years.
In the first instance, this internationalization focused on mature markets in this sector, nearby countries
from Southeast Asia such as China, Japan or Thailand, or leading world powers such as: USA, Italy
and Germany. All this is shown in figures presented below and confirms the opening of this sector to
the outside world. The trade balance confirms that this is one of the countries with the most important
household appliances sector in the world.
It should be noted that they currently export nearly 50% of domestic production, which shows that this
is also an sector focused on exports in recent years, with the domestic market being saturated.
Graph 3. Household Appliances Trade Balance in South Korea. In thousands of USD.
2005
IMPORT
EXPORT
T.B.
2006
2007
2008
2009
2010
2011
2012
1.354.593 1.460.160 1.532.727 1.620.704 1.201.961 1.375.362 1.694.252 1.897.613
5.758.946 5.923.428 6.198.837 6.213.722 5.824.185 7.397.525 7.825.995 7.966.419
4.404.353 4.463.268 4.666.110 4.593.018 4.622.224 6.022.163 6.131.743 6.068.806
Var.
2005/12
40,09%
38,33%
37,79%
Source: own elaboration by Opera Global Business, based on UN Comtrade dta.
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Graph 4. Evolution of the Household Appliances Trade Balance in South Korea. In thousands of USD.
Source: own elaboration by Opera Global Business, based on UN Comtrade dta.
Mexico
We find another of the major appliance industries in Mexico, being the
main exporter in Latin America and the sixth worldwide above industry representative countries like
South Korea, Turkey and France.
The country has important national companies (Mabe, Koblenz, among others) and from abroad
(Whirlpool, LG, Samsung, etc.) which not only have invested in manufacturing plants but also in research
and development centers.
Graph 5. Leading household appliances exporters in 2012. In billions of USD.
C ountr y
Ranking
E x por t
C hina
1
47,4
G er many
2
12,9
It aly
3
8,4
T hailand
4
6,9
U SA
5
6,9
Mex ico
6
6,5
Sout h K or ea
7
5,1
P oland
8
4,7
T ur key
9
4,3
Fr ance
10
2,5
Source: own elaboration by Opera Global Business, based on ProMexico and Global Inside data.
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In 2012, Mexico had the second largest share of U.S. imports of these products. In the short term, the
Mexican appliance industry has good growth prospects for the coming years, with real growth rates
of 3.8% and 3.4% in 2012 and 2013 respectively.
We can also observe a widespread trend in Mexico concerning this sector; the majority of the great
world producers of household appliances have production facilities in Mexico, as is the case of Whirlpool, Electrolux, Samsung, LG or Daewoo, which may be due to:
- Low labour costs.
- Boarding tax exemption at the Mexican border.
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Microenvionment
This report will study the microenvironment of the
Mexican appliances market where it examines:
· Definition of the sector.
· Analysis of the supply analyzing the domestic production and imports of the sector.
· Analysis of the demand studying the sales statistics and buying
habits.
· Analysis of the distribution channels.
· Market access.
zMICROENVIONMENT
This report will study the microenvironment of the Mexican appliances market where it examines:
-Definition of the sector.
-Analysis of the supply analyzing the domestic production and imports
of the sector.
-Analysis of the demand studying the sales statistics and buying
habits.
-Analysis of the distribution channels.
-Market access.
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Microenviroment
We now study the microenvironment of this sector in Mexico where we examine; the definition of the
sector; the supply analysis related to national production and imports in the sector; the demand analysis along with a study of sales and purchasing habits statistics; and finally the marketing analysis with
the study of the distribution channels and market access.
1. Definition of the sector
Electrical appliance can be defined as any device, tool or machine used at home that uses electricity
as an energy source. This industry can be split into two groups: bigger tools and smaller tools. The
bigger tools, also known as the “white goods”, are household appliances that are used in a stationary
manner since, by their size and weight, it is not possible to move them easily and they have a longer
useful life. On the other hand, the smaller the electrical household goods are, the easier they are to
move.
- Customs Clasifications
For the preparation of this market note, when conducting statistical studies, the following tariff headings
have been taken into account, according to the “Harmonized Commodity Description and Coding
System (HS)”.
Within what we have previously called “white goods” or bigger tools, we find the following:
- 84.15. Air-conditioning machines, comprising a motor-driven fan and elements for changing the temperature and humidity, including those machines in which the humidity cannot be separately regulated.
- 84.18. Refrigerators, freezers and other refrigerating or freezing equipment, electric or other; heat
pumps other than air-conditioning machines of heading 8415.
- 84.22. Dishwashing machines; machinery for cleaning or drying bottles or other containers; machinery for filling, closing, sealing or labelling bottles, cans, boxes, bags or other containers; machinery for
capsuling bottles, jars, tubes and similar containers; other packing or wrapping machinery (including
heat-shrink wrapping machinery); machinery for aerating beverages.
- 84.50. Household or laundry-type washing machines, including machines which both wash and dry.
- 84.51. Machinery (other than machines of heading 8450) for washing, cleaning, wringing, drying,
ironing, pressing (including fusing presses), bleaching, dyeing, dressing, finishing, coating or impregnating
textile yarns, fabrics or made-up textile articles and machines for applying the paste to the base fabric or other support used in the manufacture of floor coverings such as linoleum; machines for reeling,
unreeling, folding, cutting or pinking textile fabrics.
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Separately, any other appliances or smaller tools, which would be those included in the following
chapters:
- 85.08. Vacuum cleaners.
- 85.09. Electromechanical domestic appliances, with self-contained electric motor, other than vacuum
cleaners of heading 8508.
- 85.10. Shavers, hair clippers and hair-removing appliances, with self-contained electric motor.
- 85.16. Electric instantaneous or storage water heaters and immersion heaters; electric space-heating
apparatus and soil-heating apparatus; electrothermic hairdressing apparatus (for example, hairdryers, hair curlers, curling tong heaters) and hand dryers; electric smoothing irons; other electrothermic
appliances of a kind used for domestic purposes; electric heating resistors, other than those of heading 8545.
2. Supply analysis
In this section we will study the current offer and the trend of household appliances in Mexico, being
composed, on the one hand, of domestic production and, on the other, of imports of these products
that Mexico carries out.
2.1 Domestic Production
The production of household appliances in Mexico has shown a very strong growth trend over the past
years. In fact, in 2012 the total production of appliances in Mexico was 6.690 million dollars, the highest
figure in the last 6 years, as you can see on the graph below:
Graph 6. Production of household appliances in Mexico. Figures in millions of USD.
Source: Opera Global Business own elaboration, from ProMexico data obtained from INEGI and Global Inside 2013. * Estimated Data for 2012.
14
As seen in the above chart, and as we have already mentioned, the production of household appliances in Mexico has had good growth rates over the years 2010-2012, recovering from the great market contraction suffered in 2009 caused by the global economic crisis, which caused a significant drop
in demand. Because home appliances are durable consumer goods and with credit restrictions, this
led to a drop in demand. The coming into force the following year of the “Replacement of Household
Appliances to Save Energy” program by SENER in 2010 could have also contributed to this decline in
demand. This could have caused many consumers to wait for the start of this program in order to purchase a new electrical appliance. On the other hand, very impressive sustained growth is expected for
the coming years until 2020, according to ProMéxico, with an annual growth rate of 7.3% on average,
which would reach figures that more than double the current amount by 2020.
Graph 7. Growth prospects for electrical household goods production in Mexico. Figures in millions of
USD. (Average annual growth rate 7.3%).
Source: own elaboration Opera Global Business, based on ProMexico with INEGI and Global Insight data.
- Main household appliances companies in Mexico
In the entire country of Mexico, about 269 appliance production centers coexist, according to ProMéxico surveys, State of Jalisco, the State of Mexico and the Federal District being the states with the most
production units. At the same time, Jalisco is the State with the most centers.
With regard to multinational companies present in Mexico, the ones standing out are Whirlpool (USA),
LG (Republic of Korea), Mabe (Mexico), Samsung (Republic of Korea) and General Electric (USA). Plus
many others, as can be seen on the next illustration.
With regard to domestic production centers in Mexico, in addition to the aforementioned transnational
Mabe, we find the following:
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Graph 8. Leading producers of home appliances in Mexico.
I ndustr ias M an de M éxic o
G r upo I ndust r ial Salt illo
K oblenz
G estar E lec tr odomést icos
T e rm ic el
T isam atic
Source: own elaboration Opera Global Business.
Illustration 1. Map of the leading appliances producers in Mexico.
Source: ProMexico based in INEGI database.
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- Factors to consider as strengths for the sector in Mexico:
• Competitive costs. Mexico stands out as the country with the lowest operating costs of America in
processes involved in the manufacture of appliances, according to a KPMG study; this is mainly due to
relatively low labor costs and more simplified and short supply chains.
• Logistical access. There are significant benefits derived from proximity to the U.S. market.
• Resource capacity. The appliance sector in Mexico has capacity for the provision of some processes
and consumable goods required for manufacturing, such as:
Electrical insulators
Thermal insulators
Cables and harnesses
Heaters
Compressors
Thermal condensers
Electronic ensembles
Filters
Inductors
Transformers
Surface treatments
Thermal treatments
Fans
Tempered glass
Packaging material
Printed material
Engines
Metallic parts
STRENGTHS OF THE MEXICAN SECTOR:
· - Competitive costs
· - Access to logistics
· - Grocerys´s capacity
SUPPORT PROGRAMMES FOR THE SECTOR:
· - Refund of taxes to the exporter
· - Sector promotion
· - Simplification of processes
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- Federal programs to support the sector
Import Tax Refund to Exporters. In case of companies importing consumable goods which are incorporated into export goods, we offer the return of import taxes incurred by the purchase of such supplies.
Sector Promotion Programs. For importers of consumable goods which are incorporated into export
merchandise, the program allows importing these inputs with ad-valorem rate.
Manufacturing Industry, “Maquiladoras” and Export Services. It involves simplifying procedures for
companies that already have a structured trading plan. It allows them to temporarily import goods or
services used in an industrial process whose purpose is the production, processing or repair of goods
imported from abroad.
2.2 Imports of appliances
In this section we will study the trends shown by Mexican imports of household appliances. To do this
we rely on an analysis of imported products as well as of the main suppliers.
As seen in the following table as well as in the charts, the trend has been increasing (44.48%) throughout the study period, 2005-2012, except for 2009 when there is a drastic fall of these imports, because it had been a sector affected a lot by the global recession of those years. This is definitely the
case of Mexico, with a major fall in GDP that year of 19.09%.
By product categories, we notice a growth trend in all of them, the category 84.15 (Air-conditioning
machines, comprising a motor-driven fan and elements for changing the temperature and humidity,
including those machines in which the humidity cannot be separately regulated), with a rate of 26%
of total imports of these products, the category 84.18 (Refrigerators, freezers and other refrigerating
or freezing equipment, electric or other; heat pumps other than air-conditioning machines of heading
8415) with a rate of 22%, and the category 84.22 (Dishwashing machines; machinery for cleaning or
drying bottles or other containers; machinery for filling, closing, sealing or labelling bottles, cans, boxes, bags or other containers; machinery for capsuling bottles, jars, tubes and similar containers; other
packing or wrapping machinery (including heat-shrink wrapping machinery); machinery for aerating
beverages) with 16% being the appliances categories most in demand in Mexico, all corresponding to
the household appliances category “white goods”.
Imports from category 85.10 (Shavers, hair clippers and hair-removing appliances, with self-contained
electric motor), and from category 84.15 (Air-conditioning machines, comprising a motor-driven fan
and elements for changing the temperature and humidity, including those machines in which the humidity cannot be separately regulated), show higher growth rates with increases of 200% and 66%
respectively.
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Graph 9. Imports of household appliances in Mexico by category. Figures in thousands of USD.
HS
2005
2006
2007
2008
2009
2010
2011
2012
Var. 2005/12
84.15
534.993
661.643
764.786
718.746
561.577
708.539
780.358
889.918
66,34%
84.18
559.149
740.012
822.657
769.687
529.684
634.296
725.168
745.461
33,32%
84.22
452.973
504.808
581.959
593.564
501.710
488.670
542.769
545.596
20,45%
84.50
206.598
238.362
289.877
303.675
216.587
288.530
282.432
306.112
48,17%
84.51
101.120
106.231
110.975
119.558
75.073
122.778
114.838
128.365
26,94%
85.08[1]
---
---
---
115.518
173.367
122.208
130.695
114.480
---
85.09
181.027
184.358
135.618
85.009
69.821
84.088
101.182
154.383
-14,72%
85.10
16.276
19.095
20.784
19.873
14.943
28.469
36.796
48.893
200,40%
85.16
337.635
414.294
446.510
492.310
380.876
460.359
503.555
519.631
53,90%
TOTAL
2.389.771
2.868.803
3.173.166
3.217.940
2.523.638
2.937.937
3.217.793
3.452.839
44,48%
Source: own elaboration by Opera Global Business, based on UN Comtrade data.
1No data available for the years 2005, 2006 and 2007.
Graph 10. Evolution of total imports of household appliances in Mexico. Figures in thousands of USD.
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Graph 11. Breakdown of imports of household appliances in Mexico by product category.
As for the origin of these imports, the main supplier of home appliances in the Aztec country is its
neighbor United States, due to being, amongst other reasons, a member of NAFTA, which means import / export of duty free goods among its members, and because of the depreciation of the Mexican
peso against the U.S. dollar in recent years. This represents almost half of these imports (45%) with a
figure over USD 1,500 million, followed in the second place by China with a figure of around 970 million
USD (28%). The Republic of Korea is the third largest exporter of appliances to Mexico with a sales
figure in this country of 185 million USD (5%) in 2012.
As for increase rates of home appliances imports to Mexico, the majority of them are not very high and
all have a positive rate. Exports from China stand out, showing an increased rate of 210%. The others
remain in similar figures throughout the study period.
Graph 12. Imports of household appliances in Mexico, by country. Figures in thousands of USD.
COUNTRY
2005
2006
2007
2008
2009
2010
2011
2012
Var. 2005/12
EE.UU.
1.236.261
1.430.343
1.495.145
1.476.752
1.135.565
1.243.317
1.357.625
1.502.321
21,52%
China
313.169
484.532
578.605
690.518
589.809
787.606
883.287
970.564
209,92%
Republic of Korea
156.961
178.791
189.989
159.707
127.731
182.715
198.903
185.363
18,09%
Japan
33.650
38.383
44.210
51.856
25.562
40.906
40.300
43.335
28,78%
Spain
51.899
51.529
60.089
57.731
28.850
35.631
61.817
53.618
3,31%
Germany
141.709
173.865
186.540
202.706
133.898
173.996
152.993
179.387
26,59%
Rest
456.122
511.360
618.588
578.670
482.223
473.766
522.868
518.251
13,62%
TOTAL
2.389.771
2.868.803
3.173.166
3.217.940
2.523.638
2.937.937
3.217.793
3.452.839
44,48%
20
Graph 13. Evolution of imports of household appliances in Mexico, by country. Figures in thousands of USD.
Graph 14. Breakdown of imports of household appliances in Mexico by country.
The main home appliances exported by U.S. and China coincide mostly in general terms with those
imported by Mexico, which are “machinery for air conditioning”, “refrigerators, freezers and other machines or devices for cooling” and “warming machine or electrical equipment” .
21
Graph 15. Variations in the value of imported electrical appliances by Mexico.
As can be seen, Mexico presents an attractive market for imported household appliances. It experienced a growth rate of 44% for six years, having weakened since 2008 with percentages of 7.3%.
The increase since 2008 is homogeneous and continues to the present day without major changes. It
reveals a consolidated market which has not stopped from growing.
22
3. Demand analysis
When it comes to approaching the analysis of the demand for electrical appliances in Mexico, we will
analyze this by looking at the evolution of the consumption of electrical appliances in recent years, as
well as a description of what are the most common patterns when purchasing electrical appliances in
Mexico.
3.1 Local consumption
In 2011, the electrical appliances consumption in Mexico was 3.426 million USD and according to
publications of specialized Chambers of Commerce in the market, such as ProMéxico, a bright future
was predicted by early 2012 for the household appliances market in the Aztec country in the following
years with an average growth rate of 8.9%. This would lead to household appliances consumption
figures of 6,600 thousand dollars in Mexico by the end of 2020, doubling the figures of 2011.
Graph 16. Consumption prospects for electrical appliances in Mexico. In billions of USD.
Source: own elaboration by Opera Global Business, based on ProMexico data.
* data from 2013 are estimations
In 2012 the constant growth rate predicted from ProMéxico had not occurred due to a shrinking market
that has arrived at a consumption of 2,035 thousand USD. This pattern is similar to previous occasions
after the completion of programs that stimulate consumption and is followed by an immediate increase
in sales at the beginning of the next program. The start of a new program is currently being negotiated
between the Government and the leading producers. Therefore, the average annual growth rate is
not expected to vary in the following years due in particular to:
23
Program for the “Replacement of Household Appliances to Save Energy” by SENER of the Secretary
of Energy of Mexico (2010). This program was initiated with the aim of stimulating sales in the sector in
2010 and consisted in consumers being able to change their “old” electrical appliance for a new one
with an incentive of 2,000 pesos plus the financing of the new product.
This explains why consumption increased in that year and since then it has made many consumers
decide to purchase a new appliance without the previous (“old”) appliance completing its entire life
cycle. So in 2012, with the Sener program closed, consumption is suffering because the consumer that
should have changed his appliance has already done so, plus those who didn’t need to change have
also done so.
Depreciation of the peso against the dollar. This caused much distrust for consumers since it lost 10% of
its value against the U.S. currency, which means that the consumer thought twice when applying for a
loan for the purchase of a non-essential product.
2012, the year of general elections for the presidency of Mexico. This led to general uncertainty
amongst consumers until the election of a candidate as president.
For all these reasons, the decline suffered in 2012 in terms of electrical appliances consumption in
Mexico is not expected to continue and it will regain good growth rates forecast by ProMéxico in the
following years until 2020
3.2 Consumption patterns
Globally, the household appliances market has been led mainly by developed countries where the
demand for these products is driven by the “replacement cycle” of the old appliance with a new one.
As for “emerging countries” like the case of Mexico, this is different, because urbanization, per capita
income growth and growth of the middle class stimulate a change in patterns of consumption of these
products. In addition, there are “new consumers” in these countries that want appliances for the first
time.
- Consumer preferences
When deciding on one appliance or another, technology is the main deciding factor. This sector is in
continuous development and presents an evolution along with the consumers’ lifestyle. Besides this,
there are other factors that determine the choice by consumers:
In recent years, there has been consumer concern for the energy use of each electrical appliance, that
can even be applied to any device, so that it causes the lowest environmental impact possible, both in
its use and at the time of disposal. This is due to both global warming and the rapid rise of fuel prices.
On the other hand, there is an increasingly popular trend in household appliances due to urbanization and lack of space. Families demand appliances that can be placed in tight spaces which have
two or more functions inwith an appealing design. In this respect, two functions are highly demanded:
auto-cleaning and shorter cycles.
We can also see that household appliances currently have more and more additional safety measures
that prevent accidents during use. Some measures that may be mentioned in this regard are: washing
machines securing their door when they are in the process of spin or stoves that have childproof locks.
24
Finally, there is an increasingly strong trend among consumers to demand smart appliances which include functions such as: automatic food purchases, automatic alerts to technical service centers when
there is a malfunction, remote programming from a computer or mobile phone, reporting and control
of electricity consumption.
25
4. Commercialization analysis
4.1 Distributions Channels
In Mexico, many different channels coexist when it comes to bring a product to market;direct importers,
representative agents, sales agents, distributors, retailers, as well as subsidiary companies of foreign
exporters.
Before entering the Mexican market it is important to take into account to the high distribution costs
mainly caused by high distribution margins applied by intermediaries.
MARKETING STRUCTURE
The marketing scheme used by manufacturers of electrical appliances is through representatives or
wholesalers, who are in charge of bringing the product to the final consumer.
Sometimes, the foreign manufacturer has to find representatives in Mexico or set up a warehouse with
their products as some department store chains and self-service companies require the provider to
have an office of the foreign company in Mexico for product warranty management purposes.
Members who are in the marketing chain of electrical appliances include the following:
Graph 17. Appliances distribution channels present in Mexico.
Source: own elaboration by Opera Global Business.
26
Graph 18. Major distributors in Mexico
S elf-ser vi ce S tor es
D epar tm ent S tor es
S pe cialty S tor es
W al-Mart México
Liverpool
C entros de Descuento
Viana
C omer cial Mexicana
Palacio del Hierro
Elektra
C arr efour
Sear s
Famsa
Gigante
C opel
La Pr oveedora del Hogar
(PdH)
Of the above appliances distributors, most of them have a large trade flow in terms of imported products as all of them, Specialty Stores, Self-service Stores and Department Stores have the possibility of
importing products directly.
Self-service and specialty stores are those that have a larger market share because they have a network of stores in most of the Aztec country and handle a wide range of prices and models.
Also noteworthy is that of above distributors, “Viana, Electra and Famsa” are those with a higher degree of specialization, as divisions per type of household appliance and brand can be found in their
stores. This means that customers identify these stores as more suitable to find the type of appliance
they are looking for.
- Intermediary margins
The following table provides an estimate of the margins that each of those involved in marketing apply:
Graph 19. Approximation of intermediary margins applied in the distribution of household appliances.
P er c entage (%)
S elf-ser vic e
45-50%
D epar t ment St or es
50-55%
Spec ialt y St ore s
40%
S pec ialty S tor es on cr edit
40%
W holesaler
35-40%
R e tailer
60%
Im por te r
25%
27
4.2 Market access
Mexico is the country with the largest number of Free Trade Agreements in force with other countries.
In particular, the country has 12 FTAs with 44 countries in force and, apart from being a member of
LAIA (Latin American Association of Integration), has been a member of the GATT / WTO since 1986.
As discussed in previous sections, the main country of origin of the products is the United States of
America. The Free Trade Agreement (NAFTA), conducted between Canada, Mexico and the United
States, has a total exemption of tariffs on these products. In this regard, we should mention that there is
currently no FTA in force between Mexico and the Republic of Korea although negotiations have been
taking place in recent years towards the signing of an agreement between the two countries, which
would improve and increase trade relations between both of them.
Similarly, the regulation regarding standards and non-tariff barriers in general is very incipient. This
chapter presents an overview of the general requirements for imports, rules that must be adhered to
by the importer, and regulation and tariff and non-tariff restrictions applied to products imported from
the Republic of Korea.
- Entry Requirements for Appliances in Mexico
When appliances enter Mexico, a number of requirements must be met for the marketing of these
products:
1. Be enrolled in the Register of importers under the Tax Administration Service.
2. Meet the rules set. In Mexico this is done through the issuance of rules, which are of three main types:
Mexican Official Standards (NOM), the Mexican Standards (NMX’S) and the Standards of reference,
which are developed by entities from the public administration in order to apply them to goods or
services purchased, leases and contracts when Mexican or international standards do not cover the
requirements or specifications become obsolete or inapplicable.
NOMs are mandatory technical regulations issued by the competent agencies and are aimed at
regulating the products, processes or services where they can be a real risk to the safety or health of
humans, animals and plants and the environment in general. Their purpose is to set the terminology,
classification, characteristics, attributes, measures, and technical specifications that products must have.
With regard to the present note, the NOMs concerning us are:
NOM-003-SCFI-2000. Safety specifications for electrical products. With the purpose of preventing
and eliminating the danger of users’ bodily harm. it is applicable to apparatus used for AC power and
/ or direct current.
NOM-015-ENER-2002. Specifications for energy efficiency of refrigerators and freezers. Limits, test
methods and labeling. It establishes maximum energy consumption limits for refrigerators and freezers
operated by hermetic compressors, establishes test methods for determining such energy consumption,
calculates the total refrigerated volume and specifies the power consumption and label content.
PROY-NOM-015-ENER-2011. Energy efficiency of refrigerators and freezers. Limits, test methods and
labeling. This has been a result of technological advances, national and international market conditions.
28
NOM-024-SCFI-1998. Commercial information for packaging, instructions and guarantees of electronic, electrical and household appliances. It aims to set business requirements information that must be
displayed on packaging, instructions and warranties for electronics, electrical, household appliances,
accessories and consumables intended for final consumers when they are marketed in the territory of
the United Mexican States.
- Import Taxation
Some of the contributions that are applied in the import process include the following:
General import tax (tariff). At present, the Republic of Korea has no free trade agreement in force
signed with Mexico. Therefore, Mexico tariffs for these products tend to vary between 5% and 15% for
the majority of items pertaining to appliances, but also giving an import duty exemption for many items.
To check the tariff on each item, please visit the following link to SIAVI platform of the Ministry of Economy of Mexico:
http://200.77.231.38/siavi4/fraccion.php
Value Added Tax (VAT). VAT is applied to imports and is calculated by applying a rate of 16%. For imported tangible goods, we take the value used for the purposes of the general import tax plus the amount
of the latter charge and others that have to be paid in connection with the importation.
The rate in the border regions has been 11% so far but the Mexican tax reform proposes to bring this
in line with the rate of the rest of the territory.
Customs Formality Right (CFR). It is generated as a result of customs operations which are carried out
by using a relevant customs document under the terms of the Customs Law.
Right to storage. The Port Terminal grants a temporary period of 5 calendar days in cases of import
and after finishing unloading the ship.
Import Operations, such as:
- Review-prior.
- Container delivery.
- Empty equipment reception.
- Normal washing.
- Issuance of R.I.S. (Regulatory Impact Study)
- Manoeuvres according to the container size.
29
Conclusion
30
5. Conclusion
To conclude, we will show the most determinant aspects, both statistical and qualitative, for the Mexican appliances market:
Globally, it is an industry in the process of international expansion, being valued in 2012 at about USD
430,000 million.
The South Korean household electrical appliance industry is in the “top 5” of global producers, this
being a fully consolidated sector in the international market, which exports 50% of national production.
South Korean exports of appliances present
a growth rat of 38%, in the last
Mexican appliances supply:
- Major global producers have offices in Mexico.
- The Mexican domestic production of appliances is recovering from the great depression suffered in
2009 caused by the global recession, exceeding the production prior to this recession.
- Mexican imports of household appliances mainly belong to “Machinery and apparatus for air conditioning”, “Refrigerators and freezers”, “Dishwashing machines” y “Water electric heaters”.
Four categories represent 80% of total
imports
- Total imports of household appliances have increased by 45%, with the fastest growing items being:
“Shavers and hair cutting machines” with an increase of 200%; and “Machinery and apparatus for air
conditioning” with a rate of 66%.
Appliances Mexican IMP have risen
45%, since 2006.
31
South Korean exports to Mexico are those with more stable figures for the period 2005-12.
South Korean appliances exports to Mexico
have grown by 48%.
Appliances demand in Mexico:
- Despite the decline in the consumption of household appliances in 2012, which was only of 2,035
thousand USD, an average annual growth rate of 8.9% is still expected.
Estimated consumption growth rate = 8.9%
- The Mexican market is one of the most interesting in the world as it has one of the largest number of
potential consumers.
- The main aspects to be considered by the Mexican consumer are: technology, energy use of each
appliance, compactness, safety measures during use, and “smart appliances”.
As can be observed in the table and chart below, trade relations regarding household appliances
between South Korea and Mexico are historically in favor of the Asian country, even with the decline
in South Korean exports in the latter year 2012.
Graph 21. Appliances trade balance between Mexico and South Korea. Figures in thousands of USD
IMPORT
EXPORT
T.B.
2005
2006
2007
2008
2009
2010
2011
2012
10.492
186.045
175.553
9.058
215.664
206.606
4.991
196.055
191.064
5.097
176.222
171.125
1.819
188.031
186.212
7.580
258.376
250.796
6.320
324.444
318.124
13.994
271.818
257.824
Var.
2005/12
33,38%
46,10%
46,86%
32
Graph 22. Evolution of the appliances trade balance between Mexico and South Korea. Figures in
thousands of USD.
Household appliances distribution channels in Mexico is remarkable because specialty and self-service stores cover a greater market share.
Over the last years, negotiations have been taking place between the governments of South Korea
and Mexico in order to sign a Free Trade Agreement which would lead to improved trade relations
thanks to the reduction / elimination of tariffs.
33
APPENDIX
APPENDIX
Appendix
34
Appendix
TRADE EXHIBITORS
USEFULL LINKS
EXPOMOBILIARIO
January 22 – 25, 2014
Centro Banamex
Av. Conscripto 311, México DF http://www.magnaexpomueblera.mx/‎
SECRETARÍA DE ECONOMÍA
(MEXICAN MINISTRY OF ECONOMY)
http://www.economia.gob.mx/
HABITAT EXPO 2014
May 29 – 31, 2014
World Trade Center México
Mexico DF
http://tradex.mx/habitat/
EXPO NACIONAL FERRETERA
August 28 – 30, 2014
Expo Guadalajara
Guadalajara, Jalisco
http://www.expoferretera.com.mx/
EXPO TU CASA MONTERREY
November 29 – December 1, 2013
Cintermex
Monterrey, Mexico
http://expotucasa.mx/nuevo/
AMERICANALLIA
October 30 – November 1, 2013
Expo Guadalajara
Guadalajara, Jalisco
http://www.americanallia.mx/
Inscription:
http://serveur.futurallia.com/Americanallia/Portail/DemandeInfo.aspx?lng=spa
SECRETARÍA DE RELACIONES EXTERIORES
http://www.sre.gob.mex/
APARTADO ADUANAS MÉXICO / SERVICIO DE
ADMINISTRACIÓN TRIBUTARIA (SAT) (Mexican
Customs)
http://www.aduanas.gob.mx/aduana_m exico/2008/servicios/144_10197.html
BANK OF MEXICO
http://www.banxico.org.mx/
CONSEJO MEXICANO DE COMERCIO EXTERIOR
http://www.comce.org.mx/
CÁMARA NACIONAL DE MANUFACTURAS
ELÉCTRICAS
http://www.caname.org.mx/
ASOCIACIÓN NACIONAL DE FABRICANTES
DE APARATOS DOMÉSTICOS
http://www.anfad.org.mx/
35
List of Mexican
distributors and producers
36
Legend:
I: Importer
D: Distributor
E: Exporter
TETRA PAK QUERETARO SA DE CV
Carr libre a Celaya km 9.5
El Pueblito, 76920
Tel:+52 442 2250650
Fax: +52 55 2122 8747
Web site: http://www.tetrapak.com/
Company Description: Import and distribution of appliances
Importer countries: AUSTRIA, BELGIUM, FRANCE, INDIA, NETHERLANDS, DENMARK,
ITALY, CHINA, SINGAPORE, SWEDEN, THAILAND, GERMANY, JAPAN, SPAIN,
ARGENTINA, BRAZIL, INDONESIA, POLAND, PORTUGAL, SAUDI ARABIA,
SWITZERLAND.
Products:
I/D
Dishwashing machines; machinery for cleaning or drying bottles or
other containers; machinery for filling, closing, sealing or labelling bottles, cans,
boxes, bags or other containers; machinery for capsuling bottles, jars, tubes
and similar containers; other packing or wrapping machinery (including heatshrink wrapping machinery); machinery for aerating beverages
I/D
Machinery for filling, closing, sealing or labelling bottles, cans, boxes,
bags or other containers; machinery for capsuling bottles, jars, tubes and
similar containers; machinery for aerating beverages
GRUPO TEXTIL PROVIDENCIA S A DE C V
Miguel Hidalgo norte no. 7, Santa Ana Chiautempan
90800 Santa Ana, Tlaxcala, México
Tel: +52 246 464 2527
E-mail: providencia@mundoprovidencia.com
Importer countries: INDIA, CHINA, BRAZIL, GERMANY, SINGAPORE, SPAIN
Products:
I. Appliances (trade)
I/D
Machinery for washing, cleaning, wringing, drying, ironing, pressing
(including fusing presses), bleaching, dyeing, dressing, finishing, coating or
impregnating textile yarns, fabrics or made-up textile articles and machines for
applying the paste to the base fabric or other support used in the manufacture
of floor coverings such as linoleum; machines for reeling, unreeling, folding,
cutting or pinking textile fabrics
G-SEB MEXICANA, S.A. DE C.V.
Goldsmith 38-401
Col. Polanco, México 11560
Tel:+52 55 5283 9300
Fax:+52 55 5283 9344
E-mail: falcantar@mx.groupeseb.com
Company Description: Manufacturing, importation and distribution of kitchen items,
batteries, pans, pressure cookers, electric steamers, grills and grills, mixers, blenders, coffee
makers, toasters, steam irons. etc.
Importer countries: BRAZIL, FRANCE, PORTUGAL, ITALY, MEXICO, CHINA,
SWITZERLAND, COLOMBIA, BELGIUM, EGYPT, GERMANY, HONG KONG, CHINA,
SPAIN.
Products:
P/D
Knives, chopping or dicing
P/D
Knives, boning, filleting
P/D
Knives, skinning, fleshing
P/D
Knives, kitchen, for vegetables
P/D
Knives, kitchen, peeling
P/D
Fryers, pan, catering
P/D
Fryers and deep fat fryers, catering
P/D
Fish frying ranges, catering
P/D
Potato crispers, catering
P/D
Steamers, catering
P/D
Coffee makers, electric, domestic
P/D
Toasters and sandwich toasters, electric, domestic
P/D
Liquidisers/blenders, electric, domestic
I/D
Kitchen articles, metal, non-electric (trade)
I/D
Cutlery (trade)
I/D
Cookers, stoves and ovens, solid fuel (trade)
I/D
Cookers, stoves and ovens, gas and LPG (trade)
I/D
Small household and domestic kitchen appliances, electric (trade)
I/D
Kitchen appliances, electric and electronic, domestic (trade)
GRUPO HB PS, S.A. DE C.V.
Monte Elbruz No. 124, Oficina 601
Col. Palmitas Polanco, México 11560
Tel:+52 55 5282 3105
Fax:+52 55 5282 3167
E-mail: N.A.
Company Description: Import and marketing of home appliances.
Importer countries: UNITED STATES, CHINA
Products:
I
Household and kitchen equipment, electric and electronic (trade)
D
D
Stoves, ovens and cookers, electric, including spare parts (trade)
D
Radios, tape recorders, compact disc (CD) players and high fidelity
D
Refrigerators and freezers, electric, domestic, including parts and
accessories (trade)
D
Vacuum cleaners, domestic (trade)
D
Sewing, embroidering and knitting machines, household (trade)
D
Household appliances, electric and electronic (trade)
D
DISTRIBUIDORA INTERNACIONAL CORNEJO SA DE CV
Acalotenco No 131, Col. San Sebastián
C.P.02040, México D.F.
Tel:+52 53 473 700
Fax:+52 55 5347 2550
E-mail: contacto@distribuidoracornejo.com
Importer countries: MALAYSIA, CHINA, SPAIN, TURKEY, YUGOSLAVIA, BRAZIL,
NETHERLANDS, UNITED KINGDOM, GERMANY, SWITZERLAND.
Products:
I/D
Hair-removing appliances
I/D
Hair clippers
I/D
Other electric instantaneous or storage water heaters and immersion
heaters; electric space-heating apparatus and soil-heating apparatus;
electrothermic hairdressing apparatus (for example, hairdryers, hair curlers,
curling tong heaters) and hand dryers; electric smoothing irons; other
electrothermic appliances of a kind used for domestic purposes; electric
heating resistors
I/D
Hairdryers
I/D
Others hairdressing apparatus
I/D
Parts of shavers, hair clippers and hair-removing appliances, with selfcontained electric motor
I/D
Others electromechanical domestic appliances, with self-contained
electric motor
SUNBEAM MEXICANA, S.A. DE C.V.
Av. Juárez No. 40, Desp. 201,
Col. Ex-Hacienda de Santa Mónica,
Tlalnepantla, 54050, México
Tel:+52 55 5366 0800
Fax:+52 55 5366 0809
E-mail: contacto@promocionoster.com
Company Description: Import and sale of household appliances.
Importer countries: BANGLADESH, VENEZUELA, INDONESIA, CHINA, REPUBLIC OF
KOREA.
Products:
I/D
Ice cream making machines, electric, domestic
I/D
Importers-exporters, domestic appliances
I/D
I/D
I/D
Television sets, video recorders and camcorders (trade)
I/D
(hi-fi) equipment (trade)
I/D
Washing machines and dishwashers, domestic, electric (trade)
I/D
I/D
DAEWOO ELECTRONICS CORPORATION DE MEXICO SA
DE CV
LA CONSOLIDADA, 19, BELLAVISTA
TLALNEPANTLA, 54080, México
Tel: +52 55 53617425
Web site: http://www.daewoo.com.mx/
Company Description: Producer, importer and marketing of household appliances.
Importer countries: REPUBLIC OF KOREA, HONG KONG, CHINA, BOLIVIA.
Products:
I/D
Microwave ovens
I/D
Parts of Household or laundry-type
type washing machines, including
machines which both wash and dry
I/D
Machines, each of a dry linen capacity exceeding 10 kg
I/D
Others Refrigerators, freezers and other refrigerating or freezing
equipment, electric or other
I/D
Refrigerators of compression-type
I/D
Combined refrigerator-freezers,
refrigerator
fitted
itted with separate external doors
I/D
Parts of air-conditioning
air
machines
I/D
Air-conditioning
conditioning machines of window or wall types, self-contained
self
or
'split-system'
CORPORACION MILENIUM SA DE CV
Galeana, 1
La Loma, 54060, Tlalnepantla De Baz, Estado De Mexico
Tel: (55 )53970777
Fax: 53972900
Web site: http://www.conairmexico.com
Company Description: Importer and distributor of appliances.
Importer countries: HONG KONG, CHINA, THAILAND.
Products:
I/D
Others hairdressing apparatus
I/D
Hairdryers
I/D
Hair clippers
I/D
Electric smoothing irons
VALEO CLIMATE CONTROL DE MEXICO, S.A. DE C.V.
Manzana 4 Lote 1
Parque Industrial Exportec II, Toluca 50200, México
Tel: +52 722 279 4000
Fax: +52 722 279 4088
E-mail: N.A.
Company Description: Manufacture, import and sale of air conditioning systems for the
automotive industry.
Importer countries: AUSTRIA, ITALY, JAPAN, PHILIPPINES, ROMANIA, THAILAND,
BELGIUM, ESTONIA, FRANCE, GERMANY, IRELAND, MALAYSIA, SPAIN, SWITZERLAND,
VIETNAM, BRAZIL, CZECHOSLOVAKIA, CHINA, UNITED KINGDOM, HUNGARY,
INDIA, CHINA, REPUBLIC OF KOREA, UNITED STATES.
Products:
I/D
Electric heating resistors
I/D
Air-conditioning machines
AUX DE MEXICO, S.A. DE C.V.
PASEO DE LOS LEONES, 2328, CUMBRES 1ER SECTOR
MONTERREY 64610, México
Tel: +52 81 83004011
E-mail: contacto@aux.com.mx
Company Description: Marketing and distribution of environmental comfort appliances and
high value added.
Importer countries: CHINA.
Products:
I/D
Parts of refrigerators, freezers and other refrigerating or freezing
I/D
Air-conditioning machines and parts
COCINAS INDUSTRIALES DEL SURESTE, S. DE R.L. DE C.V.
Calle 40, 532A X 57 y 59
Col. Reparto Granjas, Mérida 97370, México
Tel:+52 999 982 9000
Fax:+52 999 982 9001
E-mail: fuego@cocinasfuego.com
nasfuego.com
Company Description: Manufacture, import and sale of kitchen equipment and industrial
kitchens.
Importer countries: INDIA, JAPAN, NETHERLANDS, CHINA, REPUBLIC OF KOREA,
THAILAND, UNITED STATES, CZECHOSLOVAKIA, FRANCE, BRAZIL, CANADA, ITALY,
ITA
MEXICO, GERMANY, CHINA.
Products:
I
Household and kitchen articles, non-electric
non
(trade)
D
Cookers, stoves and ovens, solid fuel (trade)
D
Cookers, stoves and ovens, gas and LPG (trade)
I
Household and kitchen equipment,
equipment, electric and electronic (trade)
D
EQUIPANDOSE S.A.DE C.V.
ANDADOR SM.25 MZ. 12 91-A COLONIA SUPERMANZANA 25
CANCUN 77520, México
Tel: +52 998 8845446
Web site: http://www.equipandose.com.mx/
Company Description: Importer and distributor of kitchen appliances.
Importer countries: FRANCE, JAPAN, THAILAND, UNITED STATES, HUNGARY, ITALY,
CHINA, GERMANY.
Products:
I/D
Other furniture (chests, cabinets, display counters, showcases and the
like) for storage and display, incorporating refrigerating or freezing equipment
I/D
Others refrigerators, freezers and other refrigerating or freezing
I/D
Parts of refrigerators, freezers and other refrigerating or freezing
I/D
boxes, bags or other containers
COMERCIALIZADORA MEXICO AMERICANA S DE RL DE
C.V.
Av. Nextengo No. 78
Col. Santa Cruz Acayucan, México 02770
Tel: +52 55 5899 1200
Fax: +52 55 5283 0100
E-mail: mcorteg@wal-mart.com
Company Description: Import and marketing of all kinds of goods.
Importer countries: BELGIUM, CHILE, EGYPT, FRANCE, HONG KONG, INDIA, KENYA,
MALAYSIA, CHINA, REPUBLIC OF KOREA, SPAIN, TURKEY, UNITED STATES, VIETNAM,
BANGLADESH, BRAZIL, ITALY, MOROCCO, NEPAL, NETHERLANDS, NEW ZEALAND,
PERU, PHILIPPINES, PORTUGAL, ROMANIA, THAILAND, UNITED KINGDOM,
CAMBODIA, COLOMBIA, GERMANY, ISRAEL, URUGUAY, ARGENTINA, DENMARK,
GUATEMALA, INDONESIA, NICARAGUA, PAKISTAN, POLAND, CHINA, SRI LANKA
(CEYLON), SWITZERLAND
Products:
I/D
Electric instantaneous or storage water heaters and immersion heaters.
I/D
Electric smoothing irons
I/D
Other ovens; cookers, cooking plates, boiling rings; grillers and
roasters
I/D
Other electrothermic appliances (Coffee or tea makers, Toasters,…)
GESTAR ELECTRODOMESTICOS, S.A. DE C.V.
31 Norte No. 3206
Col. Nueva Aurora, Puebla 72070, México
Tel:+52 222 248 7440
Fax:+52 222 248 7440
E-mail: ventas@gestar.com.mx
Company Description: import and marketing of electrical products.
Importer countries:
Products:
I
D
D
D
D
D
accessories (trade)
D
D
D
D
D
DISTRIBUIDORA COMERCIAL ALCO, S.A. DE C.V.
Calle Antoni Rosales No. 2230 entre López Mateos
Col. Los Olivos, La Paz 23040, México
Tel:+52 612 122 8047
Fax:+52 612 122 2514
Web site: http://catalogoalco.blogspot.com.es/
Company Description: Marketing Household Items such as Appliances.
Importer countries:
Products:
I/D
I/D
I/D
I/D
I/D
IMPORTADORA SAN JOSE, S.A. DE C.V.
Carretera Transpeninsular Km. 37.5
Col. San José Viejo, San José del Cabo 23400, México
Tel:+52 624 146 1787
Fax:+52 624 146 1787
E-mail: N.A.
Company Description: Marketing of household items, appliances, and toys in general.
Importer countries: EE.UU.
Products:
I
Floor cleaning machinery. Vacuum cleaners
D
Vacuum cleaners, electric, domestic
I
Kitchen small appliances, electric, domestic
D
Kettles, electric, domestic
D
D
D
Fruit juice extractors, electric, domestic
D
Gas igniters, electric or electronic, domestic
D
Food mixers, drink mixers, electric, domestic
I
D
D
D
accessories (trade)
D
D
PROMOCLAVE, S.A. DE C.V.
Av. Revolución No. 1884 Piso 4
Col. San Cosme, México 01000
Tel:+52 55 5550 4033
Fax:+52 55 5616 0050
E-mail: N.A.
Company Description: Marketing product catalog appliances and various products such as
wine baskets, remote control cars, etc...
Importer countries: EE.UU.
Products:
I
D
D
D
D
D
D
D
D
COPPEL, S.A. DE C.V.
Calle República No. 2859 Poniente
Col. Recursos Hidráulicos, Culiacán 80100, Mexico
Tel:+52 667 759 4300
Fax:+52 667 759 4226
E-mail: informacion@int.coppel.com
Company Description: Chain stores housewares, electronics, furniture and clothing for
men and women.
Importer countries: EE.UU., BRAZIL, SPAIN, ITALY
Products:
I
D
D
D
D
D
COMPAÑIA COMERCIAL CIMACO, S.A. DE C.V.
Av. Hidalgo No. 399 Poniente
Col. Centro, Torreón 27000, Mexico
Tel:+52 871 729 2900
Fax:+52 871 729 2929
E-mail: atencion.clientes@cimaco.com.mx
Company Description: Marketing and import of clothes, toys, footwear, household items
and appliances retail.
Importer countries: EE.UU., CANADA, ITALY, SPAIN
Products:
I
D
D
Tea makers, electric, domestic
D
D
Popcorn making machines, electric, domestic
do
D
Fruit juice extractors, electric, domestic
D
Food mixers, drink mixers, electric, domestic
D
D
Slicing machines, electric, for cold meats, domestic
D
Can--openers, electric, domestic
I
Coin
oin operated equipment, vending machines
D
Coin or token operated ride-on
ride
toys
I
D
D
D
D
(hi-fi)
fi) equipment (trade)
D
accessories (trade)
D
D
D
I
Heating, refrigerating and air conditioning equipment (trade)
D
Air conditioning equipment, domestic (trade)
MULTITRADE INTERNATIONAL, S.A. DE C.V.
Bosque de Duraznos No. 65-509
Col. Bosques de Las Lomas, México 11700, Mexico
Tel: +52 55 5251 0067
Fax: +52 55 5251 5059
E-mail: melendez@multitrade.com.mx
Importer countries: CHINA, HONG KONG, JAPAN, TAIWAN, EE.UU.
Products:
I
Floor cleaning machinery. Vacuum cleaners
D
Rug, carpet and floor washing machines combined, electric, domestic
I
D
Kettles, electric, domestic
D
D
Tea makers, electric, domestic
D
D
D
Blenders and whisks, hand-held, electric, domestic
D
Baby food and feeding bottle warmers, electric, domestic
I
Importers and exporters, general
S
Importers-exporters, domestic appliances
I
Online sales (E-commerce, Internet marketplaces), Business-toConsumer
D
Online sales, domestic appliances
I
D
D
D
D
accessories (trade)
D
D
D
I
Domestic furniture, wicker and caneware (trade)
D
Furniture, kitchen, domestic (trade)
I
D
MUEBLES DICO, S.A. DE C.V.
Highway México – Querétaro
Col. Barrio Texcaco Tepozatlan, Mexico 54605, Mexico
Tel:+52 55 5599 7000
Fax:+52 55 5599 7000
Web site: http://www.dico.com.mx/
Company Description: Marketing and provision of all types of office and home furniture and
appliances.
Importer countries: PHILIPPINES, UNITED STATES, ITALY, SPAIN, DENMARK, ASIA
Products:
I
Cooking and heating appliances, domestic, gas
D
Gas cookers, domestic
D
Cooking ranges, water heater, gas fired, domestic
D
Gas rings, domestic
D
Grills, gas, domestic
I
Cooking and heating appliances, domestic, electric
D
Cookers, electric, table type, domestic
D
Cookers, electric, floor type, domestic
D
Cookers, electric, built-in, domestic
D
Cookers, electric, infrared, domestic
D
Cookers, electric combined, domestic
D
Cookers, electric, thermal storage, domestic
I
D
D
D
D
D
accessories (trade)
D
D
D
D
D
COCITODO SOTELO, S.A. DE C.V.
Av. Tecnológico No. 350
Col. Las Margaritas, La Piedad 59374, Mexico
Tel:+52 352 526 0902
Fax:+52 352 526 0864
E-mail: sotelo@webtelmex.net.mx
Company Description: Import and marketing of home appliances and kitchen items.
Importer countries: EE.UU., CHINA, SPAIN, ITALY
Products:
I
D
D
accessories (trade)
D
D
D
D
I
D
LG ELECTRONICS MEXICALI SA DE CV
CALLE ORBITA 36, CP: 21600
MEXICALI, Baja California Norte
Tel: +52 5611339
Importer countries: CHINA, REPUBLIC OF KOREA, INDONESIA, MEXICO, HONG
KONG, INDIA, JAPAN, THAILAND, VIETNAM, MALAYSIA
Products:
I/D
Window or wall types, self-contained or 'split-system'
I/D
Other, incorporating a refrigerating unit
I/D
Parts of air conditioning machines, for use in civil aircraft. Evaporator
made of aluminium for use in the manufacture of air conditioning machines for
automobiles. Others
I/D
Combined refrigerator-freezers, fitted with separate external doors
I/D
Refrigerators, freezers and other refrigerating or freezing equipment,
electric or other; heat pumps other than air-conditioning machines.
I/D
and similar containers; other packing or wrapping machinery (including heatshrink wrapping machinery); machinery for aerating beverages of the
household type
I/D
I/D
Household or laundry-type washing machines, including machines
which both wash and dry
I/D
Machiner for washing, cleaning, wringing, drying, ironing, pressing
I/D
Electromechanical domestic appliances, with self-contained electric
motor, other than vacuum cleaners
I/D
Microwave ovens
I/D
SAMSUNG ELECTRONICS MEXICO
MINA 200 GUADALUPE DEL MORAL
IZTAPALAPA 09300
Tel:+52 55 56865094
Importer countries: Hong Kong, Indonesia, Italy, Philippines, United Kingdom, France, India,
Japan, Malaysia, Republic of Korea, Thailand, Turkey, Hungary, China, Germany.
Products:
I/D
I/D
Other, incorporating a refrigerating unit
I/D
Parts of air conditioning machines, for use in civil aircraft. Evaporator
made of aluminium for use in the manufacture of air conditioning machines for
automobiles. Others
I/D
Combined refrigerator-freezers, fitted with separate external doors
I/D
Refrigerators, freezers and other refrigerating or freezing equipment,
electric or other; heat pumps other than air-conditioning machines.
I/D
and similar containers; other packing or wrapping machinery (including heatshrink wrapping machinery); machinery for aerating beverages of the
household type
I/D
which both wash and dry
I/D
Machiner for washing, cleaning, wringing, drying, ironing, pressing
I/D
Microwave ovens
I/D
WHIRLPOOL MEXICO SA DE CV
BLVD. CARLOS SALINAS DE GORTARI KM. NO. 9 EL MILAGRO
CIUDAD APODACA 66600
Tel:+52 81 83292300
Importer countries: INDIA, ITALY, CHINA, TURKEY, BRAZIL, COLOMBIA,
CZECHOSLOVAKIA
Products:
I/D
I/D
I/D
which both wash and dry parts.
I/D
Machinery for washing, cleaning, wringing, drying, ironing, pressing
I/D
Electric instantaneous or storage water heaters and immersion heaters
I/D
Microwave ovens
I/D
Other ovens; cookers, cooking plates, boiling rings; grillers and
roasters

MARKET REPORT - Mexico Appliances Sector 14

Transcription

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