The CONSULTATION - ConnectUs.Education

The CONSULTATION
The client is not buying the product or services you sell.
The client is buying the outcome you offer
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Vivienne Mackinder
Beauty Beyond the Chair
Getting to know your client
It is so easy to assume and assumption can lead
to an empty chair.
Here are my first three tips as a person of great influence:
1.) Show how much you CARE.
Ask & Listen
2.) Show how much you can HELP.
You are the solution to the problem.
3.) Prove you can be TRUSTED.
You will deliver on your promise.
A Master Exeeds all three expectations
1.
Filling out the Form
I will share the skills that I have mindfully refined over
35 years in the business. My formula used on salon
clients, photo shoots, and fashion or hair shows, is
fool proof.
When I look at a client, my intuition coupled with my experience kicks in.
Listening and asking critical questions helped me become one of the highest
paid stylists in the business. Here I will share with you my template for success.
I never presume to know it all. Like you, I am still learning and still find myself
surprised at potential opportunities missed because I did not follow my
successful formula for consultations.
My consultation is like filling out forms about medical history before visiting the Doctor. Similarly, I have my guest
fill in a form which I then review with the guest looking
for “red, amber, and green lights.”
What I give to you, transformed me as a stylist.This and so much
more can be find on my website, hairdesignertv.com.
Join my creative tribe, make more money and have more fun… After all, we
are artists! Let’s add the commercial to the artist. I hope this feeds your heart
and pocket.
2.
Some stylists are on
minimum wage, while other
stylists are on a 6 figure income.
Where are you?
N Great Technical Skills +
Weak Consultation Skills
= No Buy In
N Great Consultation Skills
+ Weak Technical Skills
(over promise under deliver)
= Unhappy Client
N Weak Consultation +
Weak Technical Skills
= Empty Chair
Simplicity
N Creative Technical Skills + Great Communication Skills
= Six Figure Income
3.
What’s
your
style?
Street Style
erT V
“At HairDesign
than
we teach more
ach
technique, we te
style.”
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-Vivienne Mack
4.
What’s your
client’s style?
Rock n Roll
“Remember the
star is whoever
r
is sitting in you
chair” er
d
in
-Vivienne Mack
5.
How versatile are you?
“It’s important to
meet the client in the
landscape where
she lives.”
-Vivienne Mackinder
6.
“Building an extraordinary business
is Win Win. When you add value to
another’s life you always win”
-Vivienne Mackinder
7.
”Always look at your clients
with a tender eye, not a
judging eye.”
-Vidal Sassoon
8.
The Consultation
Our philosophy is to custom design a hairstyle that fits your
personality, fashion style and busy lifestyle.
We want to complement your bone structure, body type and hair
texture.
Roll play as if you were the one sitting in the chair.
Why did you leave your last hairstylist / colorist?
N
How happy are you with your current look?
Rate on a scale of 1 to 10 (10 being best)
N
How open are you to change?
Rate on a scale of 1 to 10 (10 being best)
9.
Life Style Choices
N
What magazines do you read?
N
How much time are you willing to spend on your hair each day?
5 -10 -15 minutes or more
N
How often can you visit the salon to maintain your hairstyle and
chemical services?
4 weeks - 6 weeks - 8 weeks -12 weeks or other
N
Are you interested in a grooming service?
Restyle?
Not sure but open to explore options?
10.
Life style
Simplicity
Which of the following best describes you?
Trendy
Classic
Eclectic (mix of styles)
Romantic
Cute
Minimal (less is more)
N
Sophisticated
Sporty casual
Ethnic (hippie)
Sexy
Glamorous
Rock and Roll
Other
How feminine would you like you final look to appear?
Soft feminine
Sensual
Sexy
Glamorous
Girly
Tom Boy
Would you like your style to look more youthful?
Or more grown up?
N
Budget - What role does your Budget play in choosing salon
services and frequency of visit?
Not important
Somewhat important
Very important
11.
Bone Structure
BY VIVIENNE MACKINDER
N
N
N
N
N
Which is your favorite feature?
How would you describe your face shape?
How would you describe your profile?
Do you have a feature you do not like?
What is your height?
Profile and Body Type
Apple
Pear
Banana
12.
Your Hair
Simplicity
N What do you most like about your hair?
N How would you describe your natural Hair Texture?
coarse
kinky
curly
wavy
lazy curl
bouncy
limp
straight
fine
thick
thin
Growth Patterns – Hairline concerns
N Do you have any ‘Cow licks’, jumping crowns or ‘Hairline issues’ that
challenge how your hair lays? Yes
No
Length
N What would be your perfect hair length?
Above ears
Cheek bone length
Jaw length
Shoulder length
Below shoulders
Bust length
Waist length
N I am not so concerned about length, more concerned that my final
style suits my face shape, hair texture and lifestyle, Yes
No
13.
Texture Service
N Would you like to change your hair
texture through the following
re-texturizing services:
Yes
No
N Check the following if interested:
Permanent curls
Waves
or a relaxer for straight smooth hair?
Yes
No
Simplicity
Treatments for Healthy Shiny Hair
N Is your hair as shinny as you would like it to
be? Yes
No
N How does your hair feel?
N Do you have concerns about thinning
hair? Yes
No
N What information would you find valuable
to better care for your hair at home?
Styling education
Styling tools
Correct product use
13.
14.
Hair Extensions
Thickening or Length
Simplicity
N Would you like more length? Yes
No
N Would you like more thickness? Yes
N Hairpieces - Pony-tails - falls? Yes
N Wigs - cosmetic or fashion? Yes
No
No
No
15.
Color
Check out the Try Color and other products at
HairDesignerTV.com
N
What is your favorite hair color?
N
What color do you not want to be?
N
Is there a color you have always wanted to be?
16.
Color
N Do you love your natural hair color?
Yes
No
N Would you like to enhance your natural color?
Yes
No
N How open are you to change? Rate on a scale of 1 to 10
(10 being best)
1---2---3---4---5---6---7---8---9---1 0
17.
Future Special Events
N Do you have any special events that we should be considering and
planning for?
Yes
No
18.
N Check all that apply:
Proms
Weddings
Anniversaries
Red carpet
Hot dates
Power meeting
Graduations
Baby-showers
Engagement party
High school reunion
Please ask your stylist to look at our image look book during your
blow dry service today.
Thank you for your time and consideration. We do not want to assume anything,
and it is so important that we go beyond communicating and truly connect with
you to make your wishes come true.
19.
BY VIVIENNE MACKINDER
Join HDTV for online and
live education
with Vivienne Mackinder
Monthly
Membership
Mentorship
Program
Online
Courses
Elite
Program
NY Live
Events
Call 866.484.8622 or education@mackinder.com
20.
Vivienne Mackinder
Known as the hairdresser’s hairdresser! Vivienne was educated at the
London college of Fashion, and served as Artistic Director for industry
icons, Vidal Sassoon and Trevor Sorbie,
Her career has taken her around the world, working as an editorial stylist
for fashion and beauty, including international fashion shows.
She loves to share her knowledge with other stylists from stage, on
camera, or in private workshops. As an educator and platform artist she
confesses that her ultimate goal is to create beauty and inspire others to
step into their greatness.
Most recently she added the title “motivational trainer and speaker” to her
resume for New York Times best seller, John Maxwell, who believes that
success is determined by how we think.
In addition her latest honors are as follows;
• Recipient of the Visionary award for
Inter Coiffure North America
• Leo Passage Educator of the Year Award
• International Icon Award from the Irish
Hairdressing Federation
• 6-time winner of the North American
Hairstyling awards
• Fashion Director for Intercoiffure
Canada|America
Vivienne’s proudest achievement is founding HairDesignerTV.com. Her
online educational platform, which is changing lives around the world.
Check out Hair DesignerTV.com to learn more.
If you are interested in booking Vivienne Mackinder, please contact
education@mackinder.com.