2016 FACT SHEET

2016 FACT SHEET
COMPANY HIGHLIGHTS
SECOND LARGEST
BREWER GLOBALLY
BY REVENUE
€20.5 bn in 2015
HEINEKEN® IS THE
#1 INTERNATIONAL
PREMIUM BRAND
30.5 mhl in 2015
OWN AND SELL MORE
THAN 250 BRANDS
Local and international
beer and cider
BROAD GEOGRAPHIC
COVERAGE
Heineken® brand is
available in more than
170 markets
DIVERSE DEVELOPING
MARKET EXPOSURE
64% of group beer volume
and 61% of group operating
profit (beia) in 2015
WORLD CLASS MARKETING
RESPONSIBLE
CONSUMPTION
MODERATE DRINKERS
WANTED
GLOBAL
CAMPAIGNS
SPONSORSHIP
CHAMPIONS LEAGUE
2016
DIGITAL
MEDIA
DESIGN
CITIES 2016
SHAPE YOUR CITY
THE SUB
#1 FACEBOOK FANS
IN BEER BRANDS
5 REASONS TO INVEST IN HEINEKEN
THE LEADING GLOBAL PREMIUM BREWER WITH ATTRACTIVE GROWTH PLATFORMS
1 THE LEADING PREMIUM BEER COMPANY 2 TRULY GLOBAL REACH WITH STRONG ACCESS
TO HIGH GROWTH MARKETS 3 WORLD CLASS MARKETING, INNOVATION AND EXECUTION
4 LEVERAGING ENHANCED SCALE TO DRIVE EFFICIENCY 5 EXCELLENT SPREAD OF PROFITS AND CASH FLOWS
BUSINESS OVERVIEW
CONSOLIDATED BEER
VOLUME BY REGION
FY 2015, in %
41
30
19
10
Europe
Americas
Africa, ME & EE
Asia Pacific
STRONG ACCESS TO
HIGH GROWTH MARKETS
Over 60% of group beer
volume from developing markets
64%
51%
61%
36%
49%
39%
Group
beer
volume
Group
revenue
Group
operating
profit
(beia)*
DEVELOPING
DEVELOPED
* Excludes Head Office & Eliminations
CONSOLIDATED OPERATING
PROFIT (BEIA) BY REGION
FY 2015, in %
35
27
17
21
Europe
Americas
Africa, ME & EE
Asia Pacific
PERFORMANCE HIGHLIGHTS
Consolidated Beer
volume in mhl,
CAGR 3.4%
188.3
2011 2012 2013 2014 2015
Heineken® volume
in IPS* in mhl,
CAGR 2.7%
30.5
Consolidated
Revenue (beia) in €m,
CAGR 4.6%
Consolidated
operating profit
(beia) in €m,
3,381
CAGR 8.3%
Net profit (beia)
in €m, CAGR 6.6%
2011 2012 2013 2014 2015
2011 2012 2013 2014 2015
2011 2012 2013 2014 2015
2011 2012 2013 2014 2015
20,511
2,048
* International Premium Segment
BUSINESS PRIORITIES
WIN IN
PREMIUM
LED BY HEINEKEN
SHAPE
THE CIDER
CATEGORY
LEAD BY
COOL MARKETING
& INNOVATION
BE
COMMERCIALLY
ASSERTIVE
DRIVE
END2END
PRODUCTIVITY
BREWING
A BETTER
WORLD
INNOVATION
LEADING INNOVATION IN CIDER
IMPROVING DRAUGHT
LOW/NO ALCOHOL
CRAFT/VARIETY
SHARE INFORMATION
AS AT 31 DECEMBER 2015
HEINEKEN N.V.
Market capitalisation: €44.9 billion
Shares outstanding: 570 million
Listed: Euronext Amsterdam (AEX)
Ticker symbol: HEIA NA/ HEIN.AS
Diluted EPS (beia)
in €m, CAGR 7.2%
3.57
KEY SHAREHOLDERS
Heineken Holding N.V. 50.005%
FEMSA: 12.532%
Free float: 37.463%
ADR
Ticker: HEINY
ISIN: US4230123014
CUSIP: 423012301
Structure: sponsored level 1
Exchange: OTCQX
Ratio: (DR:ORD): 2:1
Dividend per share
in €, CAGR 11.9%
1.30
HEINEKEN HOLDING N.V.
Share price
development in €
Heineken N.V.
Heineken Holding N.V.
78.77
71.00
1,484
2011 2012 2013 2014 2015
2011 2012
2009
2013
2010
2014
2011
2015
2012
2011 2012 2013 2014 2015
For further information visit: www.theHEINEKENcompany.com
or contact the Investor Relations team: investors@HEINEKEN.com
or tel: +31 (0)20 5239 590
Market capitalisation: €20.5 billion
Shares outstanding: 288 million
Listed: Euronext Amsterdam
Ticker symbol: HEIO NA/ HEIO.AS
KEY SHAREHOLDERS
L’Arche Green N.V. 51.709%
FEMSA: 14.935%
Free float: 33.356%
ADR
Ticker: HKHHY
ISIN: US4230081014
CUSIP: 423008101
Structure: sponsored level 1
Exchange: OTCQX
Ratio: (DR:ORD):2:1