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Design
Bill Murphy
Biography
I am an Illustrator and Graphic Designer with twenty years
of experience, specializing in illustration and print design
including branding, advertisements, magazine layout,
flyers and brochures. I have experience with many Adobe
products including Illustrator, Photoshop and InDesign,
and am currently working with the latest features of Adobe
Creative Cloud (CC). I have been a trainer, teacher and
mentor to both co-op students and co-workers.
My experience is not limited to print, as I have designed
templates and layouts for Rise Vision’s web-based digital
signage platform, as well as provided the layout and design
for the Happily Ever Active web site. I am enjoying some
of Adobe’s newest products for mobile and web, including
Edge (Reflow) and Muse.
Some of the brands with which I have worked include:
Mazda, Bell, Teletoon, Molson, Sears, Tommy Hilfiger,
Walmart, Zellers, New Line Cinema, Mississauga Ice Dogs,
Ottawa Senators, Toyota and more.
I hope you enjoy the samples present here and feel free to
contact me about anything at all.
Bill Murphy 3102 Kilbride Cres, Mississauga, ON L5N 3C3
Home: 905-785-0127 Cell: 647-966-9325
E-Mail: billmurphy@purplealien.net Web: w w w.purplealien.net & w w w.billmurphy.ca
Project: Branding
I have done many branding projects over the years. You
can see some examples displayed here. Purple Alien
and billmurphy.ca is the branding I use for myself. I love
how a logo can be so diverse. Branding can be anything
from a simple-type logo to fully detailed, illustrated and
creative. It can be a combination of one or various designs
for different uses in different cases or situations. I also
enjoy the elements that accompany a brand that are not
necessarily part of the logo. They still follow the branding
concept. An example of this is the UFO icon in the Purple
Alien brand.
Media: Adobe Illustrator, Photoshop, InDesign.
Project: Book Wookie
Design the brand of this book review and blogging
website. The site is done in WordPress that was originally
a template that I modified the colours of to better suit the
branding. I contributed and edited the graphic elements as
needed. The Illustration and feel for the mascot-icon was
also great fun to create in Adobe Illustrator from scratch. I
continued this branding when designing the business cards
and social icons. Visit www.bookwookie.ca for the full
design.
Media: Adobe Illustrator, Photoshop, InDesign
Project: Happily Ever Active
Branded with the logo that created a fun art paint splat
in the corner of a square that could also be branded
throughout social media. Then I designed the fun, playful
look and feel for the website coordinating with a team
member for silly photography included in the banners, on
the website, and the business card design. I also worked
with the web programmer on graphic elements and design.
We maintained the fun playful style in the logo and within
the company. The website had to maintain a variety of
use cases. Examples include staff, typical web traffic, and
remembering the elderly as users.
Project: Active By Design
Active By Design is a branding project that was an offshoot
of the Happily Ever Active project. The company crates
artistic fun active projects in the community. I designed
the logo for various use cases and social branding.
Media: Adobe Illustrator, Photoshop, InDesign.
Media: Adobe Illustrator, Photoshop, Muse, InDesign.
“Why
let
kids have
all the
fun?”
Phone: 902-877-6608
Email: happilyeveractive@gmail.com
Web: happilyeveractive.org
Happily Ever Active seeks to
create, coordinate and support
fun-filled arts initiatives for
older adults. Our goal is to
promote physical, mental and
social well-being through
creative exploration.
The Mississauga News - Wednesday, April 13 SM4
For
It’s Been A Long
Cold Winter
On Your Vehicle
So Lets Get It
Ready For Summer
149
$
95
• Change your
engine oil & oil
filter
• Check the
alignment &
suspension
Customer Appreciation
+Tax
We Will
3
at No Charge Our
• Inspect tires for
wear & rotate If
required
• Service your front
& rear brakes
Subaru
Collision Kit
Retail value $19.95
Retail value $260.00 +Tax
Offer Applies to Subaru vehicles only
Parts Clearance
45%
WINTER TIRE PACKAGE WITH STORAGE
INCLUDES:
From
OFF MSRP
• 4 remium Tires
• 4 Steel ims
• Tire ounting, Balancing,
Installation
• Storage of Winter Tire Set
ON ALL BRIDGESTONE BLIZZAK
16-INCH WINTER TIRES
Project: Subaru of Mississauga - Spring Sumo
Media: Adobe Illustrator, Photoshop, InDesign.
(06MY-07MY)
MSRP $526.34 SALE $
Impreza Splash Guard Set SDN
(02MY-07MY)
MSRP $124.48 SALE
Forester Rear Bumper Step Pad
(04MY-08MY)
MSRP $304.98 SALE
Forester Cargo Tray
(01MY-03MY)
MSRP $101.96 SALE
Legacy OEM 17-inch Alloy Wheel
MSRP $570.16 SALE
Outback OEM 17-inch Alloy Wheel
MSRP $409.36 SALE
Tribeca OEM 18-inch Alloy Wheel
MSRP $590.58 SALE
70
%
16-INCH
Receive a 16 GB iPad 2
with purchase of any
vehicle this weekend.
OFF MSRP
ON SELECT GENUINE SUBARU
PARTS AND ACCESSORIES
• INCLUDING SELECTED REMOTE STARTERS
• SECURITY UPGRADE SYSTEMS FOR
IMPREZA & FORESTER (05MY)
• ARMREST EXTENSION FOR FORESTER
(03MY-05MY)
16 GB
iPad 2
($520 value)
Not valid on previous purchases
LIMITED QUANTITIES
401
401
Mavis Rd.
Mavis Rd.
1-800-427-9007
Britannia Rd. W
1-800-427-9007
www.mississauga.subarudealer.ca
www.mississauga.subarudealer.ca
ONLY
3 DAYS
Subaru of Mississauga
Splash
into
Sexy Savings
6160 Mavis Road (One block South of the 401) 866-302-2422
www.mississauga.subarudealer.ca
Subaru of Mississauga
THURS
FRI
SAT 6160 Mavis Road (One block South of the 401) 866-302-2422
www.mississauga.subarudealer.ca
APRIL 14 TH APRIL 15 TH APRIL 16 TH
9-8
9-5
9-5
Up To
6,000
0.9%
$
0
$
Media: Adobe Illustrator, Photoshop, InDesign.
Cash Rebates
Available
Lease and
Finance Rates
Available
2.5i Sport Package shown
2.5X Convenience Package shown
2011
2.5i All-Wheel Drive
298 $2,775 1.9%
$
LEASE PAYMENT
FOR 39 MONTHS*
DOWN
LEASE RATE
2011
2.5i All-Wheel Drive
388 $2,828 4.9%
2.5i Sport Package shown
2011
$
LEASE PAYMENT
FOR 48 MONTHS*
DOWN
LEASE RATE
SAT
APRIL 16TH
9-5
See inside for details
$
Up To
FRI
APRIL 15TH
9-5
SM3 The Mississauga News - Wednesday, April 13
Designed regular weekly ads for Palma Pasta
while working at The Mississauga News. Ads ran
in many different publications from magazines
to newspapers. This project was unique in its
simplicity and hit the message for branding the
opening of their new store.
15800
$
3735
$
9150
$
3059
$
28888
$
27777
$
29999
Impreza Fog Light Kit
1,149
DAYS
ONLY
Britannia Rd. W
The Mississauga News - Wednesday April 13 SM2
Project: Palma Pasta New Store
Designed many flyers and ads while at The Mississauga
News, including this example for Subaru of Mississauga,
a 4 page newspaper promotion that would be wrapped
around other flyers to increase probability of readership
upon delivery. This project was to use the national
Sumo campaign and embellish it to promote customer
appreciation at the Mississauga dealer. Many times I would
modify national ads for local businesses. Here I added
vine swirls and embellishments to grab the customer’s
attention and inspire the idea of getting a new car for
spring. I also kept the colours fun, using purple which
deviated from the national Sumo ads.
THURS
APRIL 14TH
9-8
SPRING TIRE SALE
Up To
Event!
You Will Also Receive
2.5X All-Wheel Drive
359 $1,395 1.9%
2.5i Sport Package 4-door shown
2011
2.5i All-Wheel Drive
Security Deposit
On All Leases
239 $1,898 0.5%
$
$
LEASE PAYMENT
FOR 39 MONTHS*
DOWN
LEASE RATE
LEASE PAYMENT
FOR 24 MONTHS*
JAPANESE ENGINEERED VEHICLES STANDARD WITH
$7,000,000 IN NEW & USED INVENTORY
DEMOS
16 GB iPad 2 With The Purchase Of Any New, Demo Or Used Vehicle
THE 2010 OUTBACK
YEAR
VEHICLE
DESCRIPTION
PRICE
2011
Impreza
Automatic, Hatchback, White
2011
Legacy
CTV, Sedan, White
2010
Forester
Automatic, SUV, Black
2010
Tribeca
Automatic, SUV, Grey
$21,995
$32,995
$30,995
$41,995
No freight or PDI on demos. All lease and finance rates apply.
• A5 chip
• Two cameras
• 9x the graphic performance of
the original
• 10-hour battery life
• Built-in Wi-Fi connectivity
• Bluetooth technology
• Access to the app store
• Stunning 9.7” LED-Backlit
Multi-Touch display with IPS
technology
• Built-in speaker & microphone
($520 value)
with any vehicle purchase at
Subaru of Mississauga
Not valid on previous purchases
Coupon not valid with any other offer. Must present coupon at time of purchase. Limit one coupon per customer. Does not apply to prior purchases. Other restrictions may apply.
See Subaru Of Mississauga for full details. Offers available April 14-16, 2011.
All prices are plus freight and fees. Excludes HST and licensing. Based on ALG’s 2011 Residual Value Awards for Best Midsize and Best Midsize Utility. *MSRP of $25,195/$28,995/$25,995/$22,095 on 2011 Legacy 2.5i (BA2-25)/Outback 2.5i (BD1-CP)/Forester 2.5X (BJ1-XO)/
Impreza 2.5i (BF2-BP). Lease for $298/$388/$359/$239 a month for 39/48/39/24 months with $2,775/$2,828/$1,395/$1,898 down. 1.9%/4.9%/1.9%/0.5% lease rate. $3,474.52/$3,647.14/$1,996.95/$2,415.93 due at signing. Option to purchase at end of lease is $13,785/$13,415/$13,673/$15,47
6. Advertised pricing consists of MSRP plus charges for Freight/PDI ($1,525), Air Tax ($100), Tire Stewardship Levy ($29.20), OMVIC Fee ($5), Dealer Admin ($199). Freight/PDI charge includes a full tank of gas. Taxes, license, registration and insurance are extra. $0 Security Deposit. Models
shown: 2011 Forester 2.5X Convenience Package (BJ2-CP). MSRP of $28,095. 2011 Impreza 2.5i Sport Package 4-door (BF1-SP). MSRP of $24,695. 2011 Legacy 2.5i Sport Package (BA1-SP). MSRP of $27,995. 2011 Outback 2.5i Sport Package (BD1-SP). MSRP of $31,795. Offers applicable
O.A.C. Lease based on a maximum of 24,000 km per year, with excess charged at $0.10/km. Leasing and financing programs available through Subaru Financial Services by TCCI.$6000 cash credit is for cash customers only and is available on 2011 Tribeca. Additional cash rebates
available on other models. Vehicles shown solely for purposes of illustration, and may not be equipped exactly as shown. Offers end April 16,2011 2011. See Subaru of Mississauga for complete details.
LEASE RATE
LAST CHANCE TO SAVE ON 2010 MODELS
CUSTOMER APPRECIATION GIVEAWAY
VALID Thurs. April 14th • Fri. April 15th • Sat. April 16th ONLY
DOWN
Best Compact Car◆
Best Mainstream Brand ◆
16 GB
iPad 2
SM1 The Mississauga News - Wednesday, April 13
Spring
Spring Service Special
USED VEHICLES
YEAR
VEHICLE
Colour
STK#
DESCRIPTION
PRICE
2009
2009
2008
2008
2008
2008
2008
2007
Impreza
Impreza
Impreza
Legacy
Legacy
Outback
Tribeca
Impreza
White
Black
Grey
Blue
Grey
Grey
White
Silver
P2795
P2824
P2821
P2781
P2771
P2776
P2818
P2832
Automatic, Hatchback
$19,995
$18,995
$18,995
$24,995
$18,995
$17,995
$24,995
$15,995
Automatic, Sedan
Automatic, Hatchback
Manual, Sedan
Automatic, Station Wagon
Automatic, Station Wagon
Automatic, SUV
Manual, Station Wagon
THE 2010 FORESTER
Used vehicles and demos are plus HST and licence.
OVER 30 USED VEHICLES AVAILABLE
THE 2010 TRIBECA
Welcome To
1 - 8 8 8 -3 5 5 -1 4 6 4
Project: Scarboro Mazda
Designed many newspaper ads, customer targeted mailouts, email blasts, flyers, vehicle magnets, vehicle
decals, digital signage and many large format signs inside and outside the showroom. I especially designed
many signs during the major renovation. Below you can see one of the renovation signs. The final size was
115” X 51”. At the right you can see a typical newspaper ad. This one also focused on the renovation. Next,
you can see samples I did of customer targeted mail-outs and email-blast. The following examples show
how I dealt with ads throughout a campaign’s life cycle and how to deal with size changes. After the initial
impact of an ad you can downsize to cut cost and still maintain the majority of the original campaign. For
many various reasons, size may have to change and in this example the only lost content is the map. I say
the larger is usually better but when it is necessary I still made it work getting the message across.
We Miss You!
Hello <customer name>,
We haven’t seen you in 9 months, and we most certainly miss you! So, here’s
a quick reminder why you should choose Scarboro Mazda as your authorized
Mazda dealer.
Please accept our offer of 30% off your Oil & Filter
is regularly priced at $39.95, for your <year-make-model>.
Change, which
30%OFF
your
OIL & FILTER
CHANGE
Give us a call to schedule your appointment at 416-752-0970, or please
allow us to do it for you by visiting www.scarboromazda.ca.
We do miss you & we are hoping you won’t go missing for this long again.
Media: Adobe Illustrator, Photoshop, InDesign.
“Like” us on
Facebook
✓
We have all of the Mazda Factory tools and diagnostic
equipment to service your Mazda accurately
✓
Our Mazda Factory trained advisors & technicians can
help you decide what maintenance procedure your
Mazda requires
and receive an additional 10% off!
SCARBOROUGH, ONTARIO
LAWRENCE AVE EAST
MCCOWAN RD
2124 LAWRENCE AVENUE EAST
ELLESMERE RD
BIRCHMOUNT RD
SCARBORO MAZDA
YORK MILLS RD
DON VALLEY PKWY
SERVICE AND PARTS HOURS OF OPERATION:
Monday - Thursday 7:30am - 7:00pm
Friday
7:30am - 6:00pm
Saturday
8:00am - 5:00pm
•Amazing 155 hp
•Amazing155hp
•4.9L/100km (Automatic)*
•58mpg (Automatic)*
A new-generation highly-efficient direct-injection
gasoline engine hat achieves the world’s highest
gasoline engine compression ratio of 13:1
EGLINTON AVE E
TEL: 416-752-0970
Please present this letter as your coupon redemption for this special offer.
This offer has no cash value & is not transferrable. Expires: month/day/year.
Presents
KENNEDY RD
keep up to date on all Scarboro Mazda events and
promotions @ScarboroMazda
THANK YOU. We look forward to serving you soon.
•Amazing155hp
•4.9L/100km (Automatic)*
•58mpg (Automatic)*
HWY 401
WARDEN AVE
twitter
We only use Mazda original equipment, parts &
accessories, because they are exclusively engineered for
your Mazda
VICTORIA PARK AVE
“Follow” us on
✓
A new-generation
highly-efficient
direct-injection
gasoline engine
that achieves the world’s
highest gasoline engine
compression ratio of 13:1
2012
Presents
2012
0
.9%
FINANCING
FOR UP TO
†
0
.9%
FINANCING†
FOR UP TO 36 MTH
36 MTH
Just Arrived!
Just
Arrived!
HWY 401
Hot Line: 888-712-5016
KENNEDY RD
LAWRENCE AVE EAST
EGLINTON AVE E
MCCOWAN RD
BIRCHMOUNT RD
Until November 30th 2011, purchase financing for 36 months on a new 2012 Mazda3 *. Based on a
representative agreement with a financed amount of $15000.00 the cost of borrowing (COB) for a 36
Month term is $210.32. Total finance obligation is $15,210.32. License, insurance, Registration $75
NOT included. $ 250 Owners Loyalty Cash is available to The Mazda Customer to existing customers, or
family members in their immediate household who have purchased, leased, or financed a 2000 model year
or newer Mazda vehicle . * Hwy: 4.9 L/100 km (58 mi./gal.) Dealer orders may be required Vehicles not
exactly as shown. See Scarboromazda.ca for details.
ELLESMERE RD
WARDEN AVE
www.scarboromazda.ca
2124 Lawrence Ave. E, Scarborough, ON
DON VALLEY PKWY
Hot Line: 888-712-5016
VICTORIA PARK AVE
YORK MILLS RD
www.scarboromazda.ca
2124 Lawrence Ave. E, Scarborough, ON
Until November 30th 2011, purchase financing for 36 months on a new 2012
Mazda3*. Based on a representative agreement with a financed amount of $15000.00
the cost of borrowing (COB) for a 36 Month term is $210.32. Total finance obligation
is $15,210.32. License, insurance, Registration $75 NOT included. $ 250 Owners
Loyalty Cash is available to The Mazda Customer to existing customers, or family
members in their immediate household who have purchased, leased, or financed a 2000
model yearor newer Mazda vehicle. * Hwy: 4.9 L/100 km (58 mi./gal.) Dealer orders
may be required Vehicles not exactly as shown. See Scarboromazda.ca for details.
Project: Woodchester Nissan Woodchuck
This project really came back to my illustration
talents, as I created a woodchuck mascot for
Woodchester Nissan. It was used in their marketing
repeatedly, including window decals and store
signage along with regular print advertising.
Media: Adobe Illustrator, Photoshop, InDesign,
QuarkXpress.
Project: Team Chrysler Door Hangers
While at The Mississauga News I worked on many different
ads, flyers and promotions for Team Chrysler. This example
is the front and back of a door hanger design to promote
their loan approval service.
Media: Adobe Illustrator, Photoshop, InDesign.
Project: Erin Mills Mitsubishi VIP Event
Designed many flyers and ads while at The Mississauga
News including this example for Erin Mills Mitsubishi. A
4 page newspaper wrap promotion that would be wrapped
around other flyers to increase probability of readership
upon delivery. This project was to promote the new VIP
Sales Event. It included advertorial marketing for the new
i-MiEV electric vehicle. I also designed the VIP logo badge
for use in future branding of the VIP program to Erin Mills
Mitsubishi customers.
Media: Adobe Illustrator, Photoshop, InDesign.
Project: Dixie Mitsubishi New Lancer
Designed many flyers and ads while at The Mississauga
News including this example for Dixie Mitsubishi. This
project was to promote the new Lancer and customer
Loyalty Program.
Media: Adobe Illustrator, Photoshop, InDesign.
Project: 401 Dixie Infiniti - 2 page flyer
Project: Town & Country Market
This ad was designed while at The Mississauga News and
really shows the variety that the market has to offer. This
ran repeatedly in many different publications.
Media: Adobe Illustrator, Photoshop, InDesign.
Designed many flyers and ads while at The
Mississauga News including this example for 401
Dixie Infiniti. This project was to maintain Infiniti high
scale feeling while implementing a spring theme in
a fun way. We also redesigned their base bar to try
and inform people in western Toronto that 401 Dixie
Infiniti is not far way.
Media: Adobe Illustrator, Photoshop, InDesign.
Project: Garden Sun - Home Decor/Fashion
This is another illustration style that I am having fun with.
I love patterns and vector art. I love to experiment and
try new things. This shows my interest in home decor,
and fashion. You can see here in these examples I have
versions as framed art and one implementation applying
it as pillows. The samples experiment with different
fabrics and ideas. I can see this design used in many
implementations. It could be used for dishes, lamp shades,
duvets, sheets, pillow cases, carpets, and light boxes. I
even have an idea to apply this to a sun dress.
Media: Adobe Illustrator, Photoshop
Project: BlueLine Magazine
Project: BorderLine Magazine
While at The Missisauga News I designed many CBSA (Canada
Border Services Agency) internal staff magazines. The magazine’s
objective was to inform staff of different job related changes as
well as social activities and staff announcements. Content included
personal and work related events to bring the CBSA staff together
and keep them informed. Issues would come out 2-4 time per
year and range from 12-24 pages. Originally, I designed a larger
newspaper format, and then we updated the design, moving to a
nice magazine-sized 8.125” x 10.625” (as shown in the example).
At this time, we started printing in French also, putting the French
section upside down and backwards in the same publication, thus
doubling the page count.
Media: Adobe Illustrator, Photoshop, InDesign.
While at The Mississauga News I worked
on many different magazines. The Blue
Line Magazine was one project (The
official Magazine of the Mississauga
St. Michael’s Majors OHL team) that
was 88 pages, digest size. I designed
all aspects of this project working with
representatives to obtain editorial
material and ads. Most ads needed to
be reformatted to fit this publication
and some of the ads I designed myself.
The cover art is a cropped image
of Stuart Percy. The background I
completely created in Photoshop to
simulate the boards and crowd of fans.
In the first of the smaller samples, inside
the magazine, you can see that I subtly
used this background again with Dylan
DeMelo in front to accompany his two
page interview.
Media: Adobe Illustrator,
Photoshop, InDesign.
Design samples as of 2013