In This Issue: Feature Columns: Government

Transcription

Vol. 54, Issue 1, Winter 2013
Government
A Letter From the President
by Christine Young, MA, CMI, FAMI, AMI President 2012 – 2013
Governance
AMI Budget and Our Financial Health
Our association is a dynamic living, organization… reflecting the integration of
technology invention, changes in communications, explosive growth in life science
and medical discovery and dynamic challenges in medical education.
One challenge for a small professional
organization such as the AMI is growing
our endowment through sponsorship and
grants to enable the development of
several long-term goals in our strategic
plan. Dreams have a way of not always
matching income or financial resources.
We currently have a commitment to
increase our online and on-demand educational resources in the coming year.
Yet, our dedication to balancing the 2012
budget shelved plans for expanding our
educational content this past year.
Development and implementation of this
E-learning content is expensive and one
of the goals of expanding our sponsorship
is to enable the realization of this goal by
December 2013.
The 10,000-foot view of the AMI may be
described as strong, vigorous, energized
and passionate. We have wonderful, supportive sponsors who understand our
mission and truly value our creativity,
knowledge and expertise. We are meeting
our annual financial goals. Membership is
vibrant and growing. Many dedicated
members are engaged in the hard
committee work that moves our association forward. The accredited schools are
awash in applicants eager to gain
graduate level training in medicine, life
science, visual problem solving, design,
media and technology. Our Five-Year
Strategic Plan adopted August 26, 2010
continues to guide our decision making
with firm resolve and many goals
realized.
It is important to understand that our
management team at AMR is disciplined,
rigorous and financially conservative.
AMR’s philosophy is based in a culture of
challenge where their client’s goals are set
just beyond reach. Our association,
members and leaders together, must work
hard to attain the growth and reach the
Left: Marketing/Promotional Award of Merit
winner, Craig Kiefer and Kimberly Martens
"Digestion - Foundation for Absorption" © 2012
Martens & Kiefer
Right: Student Instructional Line Award of
Excellence winner, Jennifer Lee Rogers “External
Carotid Artery” © 2012 Jennifer Lee Rogers
In This Issue:
Feature Columns:
Get to Know Our New
Professional Member . . . . 3
FUSION 2013:
68th Annual Meeting . . . . 5
Book Review . . . . . . . . . . . 14
In Memorium Martin E. Finch . . . . . . . . . 15
Techniques . . . . . . . . . . . . 16
Business Column . . . . . . . 18
Events & Notices . . . . . . . 19
and much more...
From the Newsletter Team
We’d like to wish a Happy New Year to
everyone in the AMI with our Winter
2013 issue! A very special thank you to
Lydia Gregg who has devoted her time
and passion to the Newsletter over the last
4 years.
Committee Chair & Co-Editors
Jodi (Chapman) Slade & Shizuka Aoki
Vice Chair & Graphic Design
Leslie Leonard
Editorial Review Board
Anne Erickson
Margot Mackay
Cory Sandone
Feature Editors
Rachel Bajema
Jennifer Belanger
Patricia Gast
Lydia Gregg
Wendy Beth Jackelow
William Westwood
Contributors
Mike Belknap & Marcia Hartsock
David Ehlert
Semay Johnston
Christy Krames
Ted Kucklick
Christine Young
Executive Director
Melanie Bowzer
Online Posting
Sara Zach
The Association of Medical Illustrators
assumes no responsibility for statements
reflecting the opinions submitted by
individual members published in the AMI
News. The AMI News (ISSN # P-179)
serves as a forum for the thoughts of its
members as well as a vehicle for reporting
news events and the proceedings of the
Association’s committees.
Postmaster, send address changes to:
Association of Medical Illustrators
AMR Management Services
201 E. Main St., Ste. 1405
Lexington, KY 40507
Letters Policy
Letters printed in the AMI News do not
necessarily reflect the editorial position of
the AMI News or the opinion of the
Association of Medical Illustrators.
Letters should be sent via e-mail to the
editor, must be exclusive to the AMI
News and must include the writer’s full
name, address and daytime telephone
number. The editorial review board of the
AMI News reserves the right to condense
letters.
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We begin this issue with some
inspirational words from our President,
Christine Young, who speaks to our
Association’s financial health and
encourages our members to increase
volunteer efforts. Semay Johnston sheds
light on how to seamlessly integrate
WebGL with web graphics to efficiently
render 3D graphics in real time, without
the use of browser plugins. We are
offered some very insightful and valuable
words from Bill Westwood on how to
‘identify and attract the most ideal
clients.’ We also hear from Dave
Mauriello, a passionate new member who
brings a unique perspective as both a
teacher and 3D modeler/animator.
Wendy Beth Jackelow joins our team as
Book Review Columnist, and takes us on
a journey through the tangled and
radioactive lives and discoveries of Marie
and Pierre Curie. Mike Belknap and
Marcia Hartsock help us to celebrate the
life of the late Marty Finch, an acclaimed
medical illustrator who was a dear friend
of the Association.
Finally, we present the winners from the
2012 AMI Salon in our Winning Ways
column brought to you by Patricia Gast,
while Jennifer Belanger brings us a sneak
peak of some great upcoming events.
As always, if you would like to submit an
article, please don’t hesitate to contact us!
All our best,
The Newsletter Team
Jodi Slade, Shizuka Aoki, &
Leslie Leonard
Newsletter Submission Guidelines
If you are interested in submitting
material or would like to speak with us
and ask questions; please contact us with
your ideas at: newsletter@ami.org We’re
looking for a half page to a full page or
about 750 words per article on topics of
your choice. Accompanying image files
must be 350 dpi, no smaller than 2.5" x
2.5".
All materials for the Spring 2013
newsletter must be submitted by Monday,
Febuary 18, 2013.
Like to doodle or cartoon? We’d love to
include these and other small sketches in
our newsletter. Please send your images
to the address above if you’re interested
in having them published. Images must
be 350 dpi for color or tone and 1200 dpi
for B/W line, no smaller than 2.5" x 2.5".
Editorial Award of Merit winner, Mark Lefkowitz
“Alzheimer’s Disease” © 2011 Mark Lefkowitz
Letters and Comments
We'd love to hear your thoughts on our
features, please email us (newsletter@
ami.org) or send mail to the AMR
address to the left.
Digital version available in the Online
Members Community (OMC) Library:
http://community.ami.org
AMI News, Winter 2013
success we envision together. We have
been able to realize these goals in recent
years due largely to AMR’s management
in hand with dozens of dedicated AMI
volunteers.
Marketing
The issue of marketing the AMI is as
complex as the diversity of our profession. I am excited to sense the majority
of the membership supports a strong
externally directed marketing program as
set out in our Five-Year Strategic Plan. In
1998, during my last year of service on
the Board of Governors, I spent months
developing a proposal for hiring a
marketing consultant and found a firm
who had a long list of both medical,
creative and professional association
clients. As painful as it was to have the
one-year retainer consultancy proposal
voted down, in hindsight it has become a
lesson of the value of a strategic plan that
was not in place in the late ‘90s.
Today, the AMI’s marketing efforts are
multifaceted, from sponsorship, publications including the JBC and Medical
Illustration Source Book, to PR and our
website which will have updated
back-end programming to allow for an
outward facing AMI blog and improved
social media connectivity to our existing
Facebook and Twitter presence. The
launch of this blog-formatted educational
content to communicate our history and
to promote members and sponsors will
enhance our engagement with the marketplace and our stakeholders.
Volunteering
We have tightened our committee
structure to streamline the organization
and utilize the creation of task forces of
no more than seven members to solve
specific challenges in a concentrated
short-term fashion. Committees are the
vibrant life of our association. They
dream the dreams, mature the ideas,
implement the action plans and mentor
the leadership that brings the AMI to
life.
I wanted to explore member participation
and volunteer time to the AMI and to
find ways to develop greater committee
effectiveness. Dave Ehlert and I spent the
weeks before and after the annual confer-
ence speaking with committee chairs and
wise/experienced leaders of the AMI to
really delve into the brain trust of our
committee machinery. We found two
notable phenomena in our inquiries: first,
the AMI has some pretty amazing,
brilliant and very dedicated committee
chairs; second, and notably common in
all volunteer organizations, finding active
and devoted committee members can be
challenging.
Solution: If you have read to the bottom
of this ‘Governance’ article, and you
have yet to explore the experience of
learning and camaraderie of committee
participation in the AMI, please give
Dave Ehlert [david@cognitionstudio.com
- 206.652.9673] or myself [cyoung@medicalart.com – 847.612.1238] a call or drop
us an email. We are happy to listen to
your interests and goals and find a
committee that would complement your
professional growth. There is no better
way to know the association and the
talents of its amazing members than the
gift of volunteering.
Get to Know Our New Professional Member
by Rachel Bajema
My name is Dave
Mauriello and I'm
currently both an
Asst. Professor of
Digital Media at
the Westphal
College of Media
Arts & Design of
Drexel University,
and owner of
Magic Animation.
Tell us about an interesting project
you’ve worked on as a professional
medical illustrator?
What got the whole thing rolling for me
was actually a huge project. A local
production company got a contract from
Library Video to produce a multi-volume
series for middle school to high school
aged kids on the human body. They
brought me in to handle it and I knew
right away that we should be producing
all the graphics rather than collecting a
hodge-podge of stuff from other places,
and that it should really all be 3D, not 2D
animation. Problem was there was no
single source for all the models needed
and no time for me to try and build them
(plus my skills weren't exactly up to it at
that time).
What I did was contact a new 3D
modeling company that was founded by
guys who just left Viewpoint Datalabs to
see if they could build me a human with
full muscular, skeletal, circulatory,
nervous, respiratory, digestive and
urinary systems. They quickly decided
that such a thing would put them on the
map and help establish themselves in the
industry. The company was Zygote. I
textured and lit the models to look more
realistic than what was being done in
medical animation at the time and the
result was Telly award winning work that
then put ME on the map. So two births
there, me as a medical animator and
Zygote for medical models.
Tell us about a new or emerging market
you’re exploring?
Like everyone else, I'm looking at using
Unity to move from just building
animations to interactive applications for
both desktops and mobile devices. One
of the perks of now working at Drexel
University is being around faculty and
students exploring such things. I advised
a graduate student last year on his thesis
project creating a proof of concept app
with a bendable human leg. The user can
rotate the model, zoom in and out, and
bend the joints as the muscles accurately
deform. The user can also dissolve
specific muscles away.
Where or how are you working these
days?
My company is Magic Animation
(MagicAnimation.com) and I worked
exclusively through Magic from 19982009. I created high-end 3D models and
animation for medical, educational, legal
forensics, corporate and commercial
projects; everything from levees breaking
during Katrina to poisoning cockroaches,
strangler trees, beating hearts and brain
tumors. In 2009 I started teaching
full-time at Drexel University in the
Digital Media Program. Now I feel
there's a symbiotic relationship between
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the two. Teaching at Drexel allows me to
be more selective in the projects for
Magic, and the work produced through
Magic can go towards my tenure
portfolio. My intent is to focus more on
anatomical animations. I'm pursuing
projects with Drexel's College of
Medicine, the School of Public Health,
and UPenn's Veterinary School as well as
talking with people at ILM, Pixar and
DreamWorks about developing courses
on creating and animating creatures
grounded in reality.
Tell us about your background?
I set out with the intent to be the next
great book cover illustrator like Frazetta,
Vallejo, Whelan or even Parrish of old,
but the underlying passion was for
anatomy. I was always sketching people
and animals and when I'd create fantasy
creatures, they'd be rooted in reality
(wings large enough to lift the body,
necessary muscles to drive the wings,
etc). Growing up in the 80s with the rise
of the personal computer and video
games, I was naturally tech-friendly and
before long started working with
Photoshop, then After Effects (basically
Photoshop in motion), and then was
introduced to my first 3D program,
Lightwave; the rest is history.
Do you consider yourself a medical
illustrator?
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No, I'm a 3D modeler and animator. I
wouldn't even say I was a medical
animator because I don't work exclusively
in that niche, but if I did, "illustrator"
would not be the word I'd use. Coming
from a painting and illustration
background helps me immensely as an
animator, from being able to stage my
shots effectively and dramatically to a
basic understanding of color and light,
but I'd call myself a 3D modeler,
animator, or simply an artist—not an
illustrator, despite having an illustration
background. I think most people see
illustration as still, 2D work. Animation
is something different; it shares many
aesthetic principles with illustration but
also has its own unique principles
making it a different discipline. In the
end, though, we're all artists. Animator,
illustrator, programmer, etc., we're all
artists.
What can the AMI do for you?
Networking, to begin with. I've rarely
had the opportunity to interact with
others from the world of ars medica.
Beyond that, I'm hoping membership can
afford me some clout when seeking work,
even if it's inter-university collaborations.
To that end, I wish there was a more
animator-focused version of the
Certification test—a CMA, perhaps.
Bringing that up at Illuminate, however,
seemed to strike a bigger nerve than the
"illustrator" issue, although not amongst
the 3D folk or, most notably, the younger
members. Issues like this are
marginalizing members.
Is there anything else you’d like to say to
the membership, or that you would like
the membership to know about you?
Well, I feel suddenly invested in the AMI
because I feel its success can pay
dividends for me as a member, but there
are some issues. Younger members are
unhappy but generally afraid to voice
their opinions because they don't want to
jeopardize themselves. I think there
needs to be more for them and current
non-members, such as additional 3D
workshops which address intermediate
and advanced topics, perhaps a best new
artist award in the Salon, more
recognition for the programmers and
other techie types (there's going to be
more need of them as internet and mobile
opportunities grow), and generally a
better balance between the traditional
illustration side of this field and the
myriad of other and emerging
disciplines. I think that this is important
both to bolster membership and to
emerge as the organization that
represents all of those disciplines for the
entire field, regardless of what we decide
to call the field (medical illustration,
biomedical communication, scientific
visualization, et al.)
AMI Meeting
FUSION 2013: The 68th Annual Meeting of the Association of Medical Illustrators
The striking beauty of the Western U.S.
is the inspiring location of the 68th
annual AMI conference to be held July
17-20 at the Sheraton Hotel in Salt Lake.
This Utah city is unique in that no other
state has mountains so close to a
metropolitan center, with striking alpine
views at the end of every street and
soaring peaks as a backdrop to the city
skyline. The Sheraton Hotel, in the heart
of downtown, is a five minute walk to a
diverse array of shops and restaurants,
art galleries, micro-breweries and
performing arts venues. Known for its
outdoor recreation, we hope attendees
will book a few extra days to explore the
stunning scenery and remote wilderness
that Utah has to offer.
As AMI members, our creative impulse
to exchange ideas helped foster this
year’s meeting theme: FUSION –
Connecting Minds, Visualizing Science
& Medicine. This idea of connectivity
will be paramount as we endeavor to
embrace and connect the dots, if you
will, between medical science and visual
communication, between new business
models and even newer media
innovations, between educational theory
and data visualization. Along with
informative speakers and workshops on
topics such as Mobile Media and New
Technology, the Biomedical Sciences,
and Professional Business Practices,
our conference we will be designed with
a tactical regard for networking. The
invaluable experience of connecting with
colleagues, mentors and muses in person
and exchanging ideas is a focus of the
Salt Lake City conference that we think
will make it unique among our meetings.
The Salt Lake City Meeting Planners are
excited to be designing a conference that
we think will be the best ever. Please
plan to join us!
Meeting Chair, Wendy Hiller Gee
Meeting Vice-chair, Christy Krames
Program Chair, Jill Gregory
Winning Ways
AMI 2012 Award Winners
by Patricia Gast
Professional Categories
Instructional Color
Fabian deKokMercado
Award of Merit
“Molecular
Architecture of
Adherens and
Tight Junctions”
Fabian’s datadriven
illustration depicts the 3D molecular architecture of adherens
and tight junctions, two fundamental components of the bloodbrain barrier that provide a rigid connection between
endothelial cells. It was created for a book chapter on
neuroviral infections and immunity, and accompanies a section
focusing on blood brain-barrier permeability. Visualization of
3D structural coordinate data from the Protein Data Bank
provided the opportunity to create a more realistic, accurate,
and tangible model of these structures.
Iowa State University, BA 2006
Johns Hopkins University School of Medicine, MA 2008
Fabian is a graduate of the Department of Art as Applied to
Medicine at Johns Hopkins. He is the Scientific Illustrator and
Graphic Designer for Howard Hughes Medical Institute’s
Department of Science Education. He also operates ProAtlantal
Studio with his wife, Lydia Gregg. www.proatlantal.com
Scott A. Weldon, MA, CMI
Award of Merit
“Aortic Valve-sparing Root Replacement”
Scott’s piece is intended to be displayed as part of an
educational poster series in the Division of Cardiothoracic
Surgery's office gallery space at Baylor College of Medicine.
This illustration series is intended to provide a detailed
description of the critical steps involved in repairing the
ascending aorta and aortic root while
preserving the native aortic valve. The
series will also be repurposed, in part or
whole, for presentations, journal articles
and book chapters.
Lamar University, Beaumont, TX, 1995
The University of Texas Southwestern
Medical Center at Dallas, 2002
Scott has been the
Supervisor of
Medical
Illustration in the
Division of
Cardiothoracic
Surgery in the
Michael E.
DeBakey
Department of
Surgery at Baylor
College of
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Medicine in Houston, Texas since late 2001. Beyond his
specialty in cardiothoracic surgical illustration, he works with a
freelance clientele from diverse disciplines on a variety of
subjects and media.
Instructional Tone
Dino Pulerà
Award of Merit
“Alectrosaurus olseni, a basal tyrannosaurid from Mongolia”
This specimen was originally described in 1933 by Charles
Gilmore and is currently being re-described by Dr. Thomas
Carr in an upcoming Springer volume on tyrannosaurs entitled
“Advances in the Study of Tyrannosauroid Anatomy, Evolution
and Paleobiology”. The illustrations were created at the
American Museum of Natural History in New York, working
from the original fossil specimens, and under the direction and
supervision of Dr. Thomas Carr. A modified version of
traditional carbon dust technique with conté pencils on
illustration board was used to create these illustrations, which
were scanned and cleaned up in Adobe
Photoshop and laid out and labeled in
Adobe Illustrator.
University of Toronto, BSc Zoology, 1991
University of Toronto, MScBMC, 1996
Dino has worked as a medical illustrator
and animator producing visuals
predominately for
undergraduate textbook
publications and has
contributed to over 70 titles.
He currently works for
Artery Studios as an
associate art director. His
current freelance projects
include producing
illustrations of North
American and Asian meateating dinosaurs and
revising and adding to his
co-authored book, “The
Dissection of Vertebrates”.
http://gnsi.org/profile/dinopulera-bsc-mscbmc-cmi
Instructional Line
William B. Westwood, MS, CMI, FAMI
Award of Merit
“Esophagectomy”
Bill’s client, a thoracic surgeon, wanted him to develop a series
of 21 illustrations to show a modified technique of replacing the
esophagus (from the stomach to the pharyngeal muscles) with
the stomach, in patients with esophageal cancer. In this
procedure - through a midline abdominal incision - the stomach
is “tubularized” and the duodenum and proximal jejunum are
freed up and advanced through the mediastinum and lower
neck. The proximal end of the tubularized stomach is then
anastomosed to the remaining esophageal stump in the lower
neck. The illustrations demonstrating this procedure were
created in traditional pen & ink on mylar, and will be
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reproduced in a
textbook titled
“Mastery of
Surgery” due to be
published in 2013.
Bill served in the 26th Medical Illustration Detachment with
the US Army in Landstuhl, W. Germany (1970-71). A graduate
of the Medical Illustration Program at the Medical College of
Georgia (1972), he was a staff medical illustrator at the Mayo
Clinic in Rochester, MN for 10 years before starting his own
business in 1982. He relocated his studio to Albany, NY in
1990. www.billwestwood.com
Editorial
Precision Graphics
Award of Excellence
"Chapter Openers for Starr's Biology Today and Tomorrow, 4e"
This editorial collection highlights an eight piece sampling of
twenty-eight chapter opener spreads created for print
publication in Starr's "Biology Today & Tomorrow with
Physiology". The artwork is designed to visually engage
non-major biology students with an illustrative overview of the
chapter topic and content. Major design stipulations for
conceptualizing, developing, and rendering each illustration
involved providing an open visual area, either recto or verso,
for incorporation of text information including the chapter
number, title, and subsections. These considerations were
executed in a manner that would not sacrifice the visual
integrity, balance and flow of each illustration. Rendering style
consistency across the twenty-eight illustrations was a focus, as
a large team of illustrators worked together to complete the
illustrations. These dynamic 20.3" x 11.9" editorial pieces
capture the attention of the
student in one illustration
that effectively reflects the
content of an entire chapter
of text.
Precision Graphics is a fullservice creative house
featuring illustration,
graphic design, book
production, advanced
media, and graphics
technology. Located in
Champaign, Illinois, the
production team includes
technical illustrators,
scientific illustrators and
two Certified Medical
Illustrators. www.
precisiongraphics.com/
Mark Lefkowitz
Award of Merit
“Alzheimer’s Disease”
The purpose of Mark’s
illustration is to capture
the despair, isolation and
frustration felt by a
patient who has
Alzheimer’s disease,
thereby engaging the reader of the article on an emotional level.
Key physiological changes that occur in the disease provide the
backdrop: the patient is surrounded by a sea of neurons with
amyloid plaques between them. Within the neurons are
insoluble, twisted neurofibrillary tangles comprised of tau
proteins. Shown projecting into the foreground are the
microtubules, which transport nutrients and other substances
from one part of a nerve cell to another and contain abnormal
tau proteins that cause the microtubule structure to collapse and
disintegrate. The communication challenge involved finding a
way to engage the lay reader on an emotional level by creating
a strong human connection to the disease, while depicting the
key pathologic aspects of the disease clearly and dramatically.
This image was created in Photoshop.
The Johns Hopkins University School of Medicine – MA,
Medical and Biological Illustration, 1979.
Mark is the principal of Mark Lefkowitz Biomedical Visuals,
which he launched in 1984. When Mark isn’t swimming,
running, cycling or hiking, he enjoys traveling with his wife
Debra and exploring the natural world…from the White
Mountains of New Hampshire to the Fiordland of New Zealand.
www.biomedicalvisuals.com and www.marklefkowitz.com
Marketing/Promotional
Lori Messenger, Kimberly Knoper, Scott Leighton, and
Scott Williams
Award of Excellence
“The New England Journal of Medicine 200th Anniversary
Posters”
This series of four posters was created as promotional pieces to
celebrate the 200th anniversary of the publication of the New
England Journal of Medicine (the oldest continuously published
medical journal in the world) highlighting major advances in
medical therapies during the 200 years of the print publication.
The posters were meant to represent NEJM’s mission of
providing the best information possible to physicians and other
health care professionals and connecting research to advances
in clinical practice and patient care. They were displayed at
medical specialty meetings and were also used on the reverse
side of a marketing pamphlet insert in the print version of the
journal. The topics chosen include: Vaccination, Stroke
Treatment, Aortic Valve Replacement, and Targeted Drug
Therapy. The applications used in the project included: Adobe
Illustrator, Adobe Photoshop, Cinema 4D, and OsiriX.
The New England Journal of Medicine is dedicated to bringing
physicians the best research and key information at the
intersection of biomedical science and clinical practice, and to
presenting the information in an understandable and clinically
useful format. The department of Medical Illustration is housed
in the editorial offices of the Journal and consists of a staff of
seven medical illustrators and an information graphics
specialist. The NEJM 200th anniversary website can be viewed
online at: http://nejm200.nejm.org/
Craig Kiefer and Kimberly Martens
Award of Merit
"Digestion - Foundation for
Absorption"
This illustration was created as
part of a collaborative
Biovisual Art Project and for
the purpose of capturing the
attention of potential art
buyers using the AMI
sourcebook. The image is
characteristic of the studio's
vision of creative visualization
of medical or scientific
content. It sets the foundation
for visual exploration of
absorption in the small intestine. The image can stand alone as
an orientation for learning a portion of the digestive system or
can be adapted through time-based applications to tell the story
of events that occur during absorption. After collaborating on
concept and design Kim illustrated the gross anatomy on the
right while Craig illustrated the histology on the left. Both
anatomy and histology were drawn in pencil, scanned, then
rendered in Adobe Photoshop.
Craig Kiefer
University of Illinois at Chicago, M.A.M.S., 1997
Born in Chicago, Craig grew up with an intense interest in art
and science. He earned a Bachelor's degree in Scientific
Illustration from Northern Illinois University and then went on
to earn a Master's degree in Biovisualization. In 1991, he and
Kimberly Martens cofounded the studio Martens & Kiefer |
Biovisualization.
Kimberly Martens
University of Illinois at Chicago, M.A.M.S., 1997
An early fascination with medical textbooks full of pathological
paintings led Kimberly to earn a Bachelor's degree in Scientific
Illustration from Northern Illinois University followed by a
Master's in Biovisualization. In 1991, she teamed up with Craig
Kiefer and cofounded Martens & Kiefer | Biovisualization.
Since 2000, Kimberly has been serving as Associate Professor
of Art, Illustration Coordinator, at Northern Illinois University.
7
challenge was trying to consolidate the multiple complex steps
into compositions that told the story, but also fit the limited
space of the exhibit boards. Photoshop and InDesign were used
for the production work.
Medical-Legal
Michael
Havranek, CMI
Award of
Excellence
(Tied for Ralph
Sweet Member's
Choice)
"Negligent
Posterior Approach
for Cervical
Decompression
Using Tubular Retractor System"
Aimee Cammilleri
Award of Merit
“Jane Doe’s 7/9/09 Rotator
Cuff Repair”
This series of illustrations was created as a
set of demonstrative aids used at trial to help
the Plaintiff's attorney educate the jury
about the complications of this specific
surgery. An accurate depiction of the details
of the surgery was a prime concern.
Therefore, the patient's own radiologic films were used as
templates for scale and positioning, images from cadaver slices
were used to establish the correct relationships among the
subcutaneous tissues, and 3D computer models were used to
reconstruct the exact shape and size of the vertebrae and
surgical instrumentation. 3D graphics were also utilized for
positioning the surgical instruments within the virtual patient
to ensure that the angles were correct and the surgeon's
perspective was accurate. Maya, Photoshop and InDesign were
used for the production work. Bill Westwood provided his
experience and knowledge as a content advisor on this case.
Northern Illinois University, Bachelor’s degree in General Arts
and Sciences, 1998
University of Illinois at Chicago, M. A. M. S., 2000
Michael has been working as a medical-legal illustrator since
his graduation in 2000. In 2007, he joined spouse Asha Kays as
co-owner of Amicus Visual Solutions, working to expand the
role of the medical illustrator in forensic art. Today, Michael
heads a team of creative problem solvers at Amicus Visual
Solutions with a goal to integrate science and technology into
the visualization of injuries suffered due to accidents and
medical malpractice.
www.amicusvisualsolutions.com
Michael Havranek, CMI
Award of Merit
"TRAM Flap Breast
Reconstruction"
This set of illustrations was
used at trial to educate the
jury about the complex breast
reconstruction surgery
required after the patient
developed tumors following
hormone replacement therapy.
The illustrations were based
on the operative notes and
many hours of researching the
procedure online and with
content experts. The greatest
8
Aimee’s court case exhibit
involved a 64-year-old
plaintiff in a personal
injury lawsuit. The plaintiff
suffered multiple shoulder
injuries during a motor
vehicle accident, resulting
in surgery to repair the
shoulder. The surgical
illustrations were created in
Adobe Photoshop and laid
out in Adobe InDesign.
PowerPoint was used to
present the final exhibit during the trial in
court.
University of New Hampshire, BS –
Zoology, 2004
UT Southwestern Medical Center at Dallas
Texas, MA – Biomedical Communications,
2008
Aimee is from New Hampshire and has
always had a love for nature and wildlife. After graduating
from UT Southwestern, she accepted a medical legal
illustration position with Amicus Visual Solutions. She is
currently living in Richmond, VA with her fiancée and several
family pets. She is looking forward to expanding her talents
and to start illustrating wildlife again. www.aimeecammilleri.
com
Hardy Fowler
Award of Merit
"Intubation During Severe Angioedema"
This series of illustrations was developed for a medical
malpractice case involving a patient suffering from severe
angioedema. Due to resulting pain and other complications, the
Plaintiff argued that the cricothyroidotomy was unnecessary
and that oral intubation would have been the proper course. To
support defense arguments, this exhibit was developed to
demonstrate that oral intubation was impossible due to severe
swelling of the tongue, and that emergent cricothyroidotomy
was indicated and within the standard of care. Sectional views
were used to show the relevant anatomy - specifically how the
airway was obstructed to the extent that tube passage was
impossible. Accompanying realistic views of the patient’s
mouth were used to give a sense of the severity of the condition
from the defendant physician's perspective.
Louisiana State University, BFA Graphic Design, 2005
Medical College of Georgia, M S, 2007
Hardy grew up in New Orleans, LA. After pursuing his
Master's degree in Medical Illustration at the Medical College
of Georgia (now Georgia Health Sciences University), Hardy
moved to Richmond, VA to begin a rewarding career at
MediVisuals Inc. which he continues to this day. He and his
wife, Dawn, celebrated the first birthday of their son, Henry, in
November.
Animation - Advertising, Marketing, Promotional
Sarah Kim and Jason Raine
Award of Excellence
“OxyNEO Mechanism of
Delivery”
As the mechanism of action of
oxycontin is well understood, this
animation was to focus mainly on
the new properties of OxyNEO
tablets, all of which are designed
to reduce the abuse-potential of the
medication. This created a whole
new set of challenges that relied
heavily on 3D dynamics and simulations, as well as high-end
rendering techniques to achieve the realism that was required.
The animation was created using Autodesk Maya, Adobe
AfterEffects, and Adobe Premiere.
Sarah Kim
University of Toronto, HBSc, 1999
Since graduation, Sarah has been developing her career as a 3D
medical animator at InViVo Communications in Toronto, ON.
In collaboration with the animation team, she has been involved
in creating a number of biomedical animations and illustrations.
Her short term future plan is to continue to expand on her 3D
knowledge and skill set, with teaching in this field as a possible
long term goal. www.invivo.com
Jason Raine
Jason is the Senior Medical Art Director at InViVo
Communications. Since joining the team in 2006, he has been
involved in producing and directing many of their medical
animations, illustrations, and medical games.
Animation - Instructional
Elizabeth “Betsy” Weissbrod, MA, CMI
Award of Merit
“Evacuation of a Subdural Hematoma”
Military surgeons must perform a variety of procedures when
deployed regardless of specialty and experience level. This
animation depicts basic steps and techniques for accessing and
removing a subdural hematoma for non-neurosurgeons. It
supplements a multimedia pre-deployment training course and
acts as a quick
review tool,
once deployed.
Text
descriptions, 2D
illustrations,
medical
imaging and
case photos are
provided in the full curriculum. The 3D models were created
and animated using both Autodesk 3D Studio Max 2010 and
Pixologic zBrush 4. Post-processing and 2D effects were
created using several programs within Adobe Creative Suite
CS5. Eventually, this curriculum will expand outside of the
military and be available for civilian surgeons training to work
in austere rural environments.
The Johns Hopkins University School of Medicine, MA, 2010
The Columbus College of Art and Design, BFA, 2004
Betsy is a medical illustrator/animator for the Corbin Co. at the
National Capital Area Medical Simulation Center, USUHS in
Bethesda, MD. She also founded Weissbrod Studios in 2010.
Recently she completed her service as a multi-media illustrator
in the United States Army Reserves. Additionally, she serves as
the Christian Education Director for her church. www.
weissbrodstudios.com
Animation - Medical Legal
Amicus
Visual
Solutions
Asha Renee
Kays, CMI,
Owner
Award of
Excellence
"Inconsistencies in the Defense's Argument"
This animation was developed as the Plaintiff's rebuttal to the
arguments presented by the Defense in a case in which a child
suffered severe skull fractures from a car seat during impact.
Maya was used to create the 3D assets for the animation, which
were based on photographs and technical drawings of the
vehicle and car seat. AfterEffects was used for post-production
editing and to incorporate footage of crash test dummies
showing real-life movement of the car seat and passengers
during impact. The animation effectively showed how the
Defense's theories did not line up with the injuries suffered by
the child, nor the movement of the crash test dummies. This
project was a team effort involving animators, medical
illustrators and technical consultants.
BS in Natural Resources, Sewanee, 1997
Medical College of Georgia, MS, 2001
Asha has been working as a medical-legal illustrator since her
graduation in 2001. In 2005 Asha started Amicus Visual
Solutions where she provides legal consulting to attorneys and
translates their needs into graphics for use in mediations and
trials. Amicus Visual Solutions is based in Richmond, Virginia
and provides medical illustrations, animations and trial support
to attorneys nationwide. www.amicusvisualsolutions.com
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Artery Studios
Award of Merit
“Concepts of
Intervertebral Disc
Injury - John Doe”
This animation
was created for a plaintiff personal injury insurance claim. The
client sustained spinal injuries as a result of a motorcycle
accident. Upon collision, the client was thrown from his bike,
landing on the posterior aspect of his left shoulder. Traumatic
flexion and rotation forces were applied to the lower spinal
column as the client’s shoulder impacted the ground. Medical
and engineering experts opined that these forces caused
shearing and tearing of intervertebral discs with subsequent
disc bulging and spinal cord compression. CG models were
used to help clarify the complex mechanical forces involved in
this injury – assisting the legal team in formulating their
argument and allowing experts to comment at trial. All
modelling and animation were created using Maxon Cinema
4D. BodyPaint and Adobe Photoshop were used to texture the
3D skeleton. The footage was then composited with labels and
2D graphics using Adobe AfterEffects.
Established in 1991, Artery Studios (www.arterystudios.com)
specializes in the creation of medical illustrations, animations,
interactive media and models primarily for medical-legal
plaintiff personal injury litigation, as well as for other
bioscience communications. Principal medical animator for this
project was Ken VanderStoep (University of Toronto 2003) with
creative direction by Stephen Mader (Toronto 1988/2005) and
input from other members of the Artery Studios team.
Animation - Simulation, Visualization
Peter Leynes, Janice Wong and
Jason Raine
Award of Excellence
“Bioequivalence Infographics Animation”
This animation defines the often misunderstood term
‘bioequivalence’. It targets a broad range of audiences
including internal Novartis sales reps, patients, and even
healthcare professionals, who often do not fully understand the
implications of bioequivalence when prescribing drug
substitutions. This fast-paced animation uses fluid transitions
and employs a casual, yet eye-catching art style to convey a
technical subject matter in an engaging way. The narration is
conversational in format, making it comprehensive to a diverse
audience.
Peter Leynes
McGill University, BSc – Physiology, 2006
University of Toronto, MScBMC – Biomedical
Communications, 2008
Originally from Vancouver, B.C., Peter has been working as a
medical animator at InViVo Communications in Toronto, ON
for over four years. Over the years, he has been involved in a
10
variety of
creative
endeavors: from
3D animation,
to medical
illustration, to
motion design,
to graphic
design for
mobile apps. In
his spare time,
Peter dabbles in
comic art and
traditional
animation.
Janice Wong
University of Toronto, BSc–Molecular Plant Pathology, Fine
Arts, 2002
University of Toronto, MScBMC–Biomedical Communications,
2004
Janice has worked at InViVo Communications for over 6 years
and is currently employed as a Senior Medical Animator Team
Lead. She enjoys creating visually engaging medical animation
by using a variety of different art styles.
Jason Raine
Jason is the Senior Medical Art Director at InViVo
Communications. Since joining the team in 2006, he has been
involved in producing and directing many of their medical
animations, illustrations, and medical games.
Interactive Media - Instructional
Peter Leynes &
Kevin Millar, CMI
Award of Merit
"Motivational
Interviewing" iPad
Application
Schizophrenic patients
often object to
adopting long-acting
injectable medication
(LAIs). Motivational
interviewing (MI) is a new counseling
approach that has been suggested as a potential
tool to increase the patients’ acceptance of
LAIs, thus, improving treatment. This iPad
application is an educational training module
that introduces physicians to MI techniques
and allows them to practice using these techniques in simulated
physician-patient scenarios. The rendering style was chosen in
order to distinguish it from the hyperrealism often found in
medical apps and to provide a unique, patient-centered look and
feel. Navigation within the app is based on real world objects,
inviting intuitive user interaction.
Kevin Millar, CMI
McMaster University, B.Sc. – Biochemistry, 1997
University of Toronto, M.Sc.BMC – Biomedical
Kevin Millar is the Vice President of Production at InViVo
Communications Inc. located in Toronto, Canada. During his
past thirteen years at InViVo, Kevin has been involved in the
direction and creation of award-winning medical animations,
surgical simulations, and patient education materials. In 2007,
he received certification from the Board of Medical Illustrators.
Peter Leynes
McGill University, BSc – Physiology, 2006
University of Toronto, MScBMC – Biomedical
Originally from Vancouver, B.C., Peter has been working as a
medical animator at InViVo Communications in Toronto, ON
for over four years. Over the years, he has been involved in a
variety of creative endeavors: from 3D animation, to medical
illustration, to motion design, to graphic design for mobile
apps. In his spare time, Peter dabbles in comic art and
traditional animation.
Interactive Media - Health Promotion, General Interest
LifeLearn
Award of
Excellence
“Pfizer Animal
Health - Backyard
& Beyond”
“Backyard &
Beyond” is a
Flash-based,
consumer-targeted
game created to support educational
messaging about the risk of parasites to
pets (in their own backyard and beyond!)
The challenge of this project was creating an engaging, fun and
short-play game that was educational and delivered memorable
key messages about potential parasite risks for pets in common
community locations. Players move around the board, making
mandatory stops along the way where key messages are
presented. If the player answers incorrectly, this information is
reinforced by a visit to the "Vet Clinic" for the correct answer.
The "Vet Clinic" was strategically used to emphasize the
importance and value of actual vet clinic visits. The project
sponsor, Pfizer Animal Health, was interested in supporting the
veterinary industry and local clinics while communicating key
messages about parasite risks to consumers. An online version
of the game is available at www.backyardandbeyond.ca
Located in Guelph, Ontario, LifeLearn is an educational
publisher and interactive new media developer. Our production
team is composed of project managers who hold master’s
degrees in Biomedical Communications (MScBMC) and are
graduates of the University of Toronto.
iSO-FORM, LLC
Award of Merit
“Asthma Express Educational iPad Module”
The "Asthma Express Educational iPad Module" was developed
by iSO-FORM, LLC in partnership with Shaw Science Partners
as an educational activity for "Alive! Health Expo" attendees
who wanted to learn about allergic asthma. This program
provided users with an
opportunity to learn
using a combination of
real-time 3D
interactivity, animation,
and explanatory text.
The program also
included data tracking
abilities that provided
real-time usage
information to the event
facilitators. By using the Unity Game Engine
to combine stylized real-time 3D interactivity
with animation and text, iSO-FORM was able
to efficiently create a media-rich iPad
experience.
iSO-FORM, LLC was launched three years ago to create
high-end medical and science communication media by
merging cutting-edge game and simulation technologies with
the elegance and accuracy of medical illustration. The artists
and developers at iSO-FORM create mobile apps, web
experiences, and kiosk displays by using the latest innovations
in game technology, digital storytelling, and biomedical
visualization. www.iso-form.com
Three-Dimensional Models
Heidi Schlehlein
and Michael
Gallagher
Award of Merit
"Clear Human Jaw
with Teeth"
GPI Anatomicals
added this model to their stock line in order to educate users on
dental pathologies. One half of the model displays normal teeth,
and the opposite half displays 17 different pathologies. It was
modeled in Geomagic Sensable Freeform using the Phantom
haptic device. In true GPI collaborative tradition, this project
was started by Ray Evenhouse, and completed by Heidi
Schlehlein. Michael Gallagher designed and sculpted the hinge
in Solidworks. This model presented challenges right from the
beginning. Careful attention was given to the design of the
model so that the pathologies would be sculpted on the tooth
best suited to demonstrate that particular pathology in relation
to the teeth around it. Sculpting the pathologies in fine detail
on each tooth required a high resolution of clay and subtle
sculpting. The final challenge came in manufacturing the jaws
so that the occlusion would be accurate every time the jaws
closed.
Heidi Schlehlein
Concordia University Wisconsin, BA- Psychology and Fine Art,
2005
University of Illinois- Chicago, MS- Biomedical Visualization,
2011
Always drawn to sculpting and ceramics, Heidi anticipated
becoming an art therapist, but fell in love with anatomy when
taking a required course. After pursing a pre-medical degree at
Harvard University Extension School, she found her calling in
11
medical art, studying Biomedical Visualization at UIC. She
accepted a medical sculpting position with GPI Anatomicals,
and looks forward to transitioning to full-time freelance in
2013. www.signedbyheidi.com
Illustrated Medical Book - Atlas
Kip Carter
Award of Merit
“McGraw-Hill Plastic Surgery
Atlas of Rhinoplasty”
This surgical atlas was
designed to introduce the basic
principles and techniques of
rhinoplasty to plastic surgeons
interested in this subspecialty.
Caucasian females were
chosen as the patient model for
this atlas, as they are the
largest patient group for
rhinoplasty procedures, and
optimal results demand the
greatest skill.
Unlike other rhinoplasty atlases, each
technique was introduced with a pre-op and
post-op overview illustration of the patient.
Structural anatomy limited to cartilage and
bone over a profile silhouette allowed
demonstration of subtle changes for the ideal result. Each
technique was then illustrated primarily from the surgeon’s
perspective with ghosting and supplementary sectional details
to emphasize what the surgeon cannot see.
Limited color in the technique illustrations was used to focus
on structural cartilage (blue) and bone (cream), and to maintain
a consistent style with previous surgical atlases that comprise a
series. The media was Adobe Photoshop.
This title promotes
the independence
and ease with
which one
understands and evaluates personal injury cases and chooses
appropriate experts.
University of Toronto (9T7)
John is a medical illustrator, certified by the Board of
Certification for the Association of Medical Illustrators (AMI).
He has worked with a variety of clients in the medical-legal
profession, pharmaceutical companies, agencies and
manufacturers, and publishing industries.
www.harveyvisuals.com
Members' Choice Awards
Michael Havranek
(Tied for The Ralph Sweet Award)
"Negligent Posterior Approach for Cervical Decompression
Using Tubular Retractor System"
Nucleus Medical Media
Thomas Brown (Director, Lead Animator), Mary Beth Clough
(Head Writer), Ron Collins (Writer) Animators: Stephen Boyd,
Kelvin Li, Walid Aziz, Eric Small, Nobles Green, Hoc Kho,
Erin Frederikson, Josh Bird
Members' Choice New Media
“Fertilization”
This is a comprehensive, user-friendly, medically- illustrated
book intended to increase understanding of commonly seen
injuries, their functional limitations and sequelae as they relate
to assessing and quantifying personal injury cases.
In this team project, Nucleus Medical Media wanted to show a
lay audience the dramatic journey of a sperm on its path toward
fertilizing an egg using a documentary film style, complete
with a British narrator. The animation was created in Cinema
4D and presented many challenges in recreating environments
within the female reproductive tract. In one sequence, a
close-up video of cream being slowly poured into a jar of maple
syrup was shot. The
resulting segment was
composited with tiny
3D sperm cells in the
final render to simulate
ejaculation. Another
problematic segment
included keeping the
flagellating sperm tails
moving without clipping
each other, which was
solved using dynamics
and rigging. For more
info: esmall@
nucleusinc.com.
Divided into easily digestible chapters which address different
types of injuries, this book breaks down complex medical
terms/common injuries into concepts that are easily understood.
Thomas Brown
Medical College of
Georgia, 2005
Kip earned a B.S in Scientific Illustration from the University
of Georgia. In 1982, he received an M.S. from the Medical
Illustration Graduate Program at the Georgia Health Sciences
University (formerly MCG). Kip is the Chief of Medical
Illustration Services at the UGA College of Veterinary
Medicine. In his private practice, he has been illustrating
plastic surgery techniques and veterinary medicine for over 30
years. www.kipcarter.com
Illustrated Medical Book Reference, Clinical Text
John Harvey MScBMC, CMI, FAMI
Award of Merit
“Sprains, Strains and Automobiles: A Medically Illustrated
Guide to Commonly Litigated Injuries”
12
Mary Beth Clough
Medical College of Georgia. 1996
Stephen Boyd
Johns Hopkins School of Medicine, 2004
Kelvin Li
Medical College of Georgia, 2008
Walid Aziz
University of Toronto, 2011
Nobles Green
Eric Small
University of Illinois at Chicago, 2010
Erin Frederikson
The University of Texas Southwestern Medical Center at
Dallas, 2008
Josh Bird
Ron Collins
Christine Young
Muriel McLatchie Miller
Fine Art Award
“Lady Jack”
Lady Jack is the alias of a Chicago-based
performance artist, dancer, actor and
internationally known burlesque
performer. After years of infrequently
unlocking her oil paint box, Christine set
about a year ago to rekindle the obsession
of her youth and tackled portrait painting
with renewed faith that she had not
forgotten too much of her training at the
Pennsylvania Academy of Fine Arts.
Christine grew up in the Brandywine
River valley in Pennsylvania and received
her Master’s degree in medical and
biological illustration from Johns Hopkins Medical School.
Specializing in visual storytelling of molecular medicine and
pharmacology, Christine and her husband, Kevin McKenna, are
sought for projects in biopharmaceutical commercialization and
professional education. Christine is also a Clinical Assistant
Professor in the Biomedical Visualization Graduate Program at
the University of Illinois at Chicago.
This piece was
created with Corel
Painter and
intended for
medical students in
textbook print.
Virginia
Commonwealth
University, BFA –
Communication Arts 2010
Native to Texas, Jennifer resided most of her life in the Blue
Ridge Mountains of Virginia. Her persistent curiosity unfolded
to become a passion and sensitivity for the hope that medicine
brings to all people, and the goal to visually express it. She
currently attends the University of Illinois at Chicago
(Biomedical Visualization program). She will receive her
Master of Science in 2013, once completed. http://www2.uic.
edu/~jroger28/index.html
Instructional Color
Andrea Gauthier
Award of Excellence
Orville Parkes Student Best in Show
“Meningoencephalitis”
Andrea’s piece shows the progression of inflammation in the
brain and meninges with infection of Cryptococcus species, as
well as the methods by which the fungus crosses the bloodbrain barrier. It was an exercise in accurately drawing
pathological tissue, clearly depicting disease progression and
pathogenesis, as well as achieving believable perspective and
lighting in the tissue cubes. Line work was hand-drawn in
pencil, scanned, and colorized in Adobe Photoshop. Particular
attention was spent in creating a naturalistic rendering-style by
layering greyscale texture overlays with the colored image.
Andrea was raised in Ottawa, ON, wanting to be an artist. Her
passion took her to Sheridan College (Bachelor's degree in
scientific and technical illustration), then to
the University of Toronto's Biomedical
Communications program where she focused
her research on videogames in undergraduate
education. Andrea does contract work in a
variety of areas and continues to research the
use of games in science education.
Student Categoires
Instructional Line
Jennifer Lee Rogers
Award of Excellence
“External Carotid Artery”
This student assignment was intended to illustrate the major
vasculature of the external carotid artery. Guidelines for the
assignment were to render any form of “cylindrical” anatomy to
emphasize the three- dimensional form. Personal goals of this
illustration were to create the traditional eyelash technique.
13
Enid Hajderi
Award of Merit
“Diabetic Foot Ulcer: Visualizing the histopathology and
pathophysiology”
Enid’s conceptual illustration is intended to accurately describe
the pathological change in tissue that occurs as diabetic foot
ulcers (DFUs) progress over time. It is designed for a doublepage spread in a non-specialist scientific magazine. The main
challenge was to successfully depict complex temporal events
that occur at multiple scales in a concise and understandable
form to the reader (educated non-professional). The crosssection of the toe attracts the viewer’s attention while delivering
key information about the different stages of DFUs. Photoshop
was used to create natural textures while Cinema 4D was used
to render the 3D histological scene of the chronic inflammatory
state typical of DFUs, mimicking the look of a scanning
electron micrograph.
University of Toronto, HonsBSc, Human
Biology, 2009
Born in Albania and raised in Greece, Enid
attended the
University
of Toronto.
She
specializes
in
biomedical
illustration
and
interactive
media
development and has produced research and illustrations
published in peer-reviewed journals and textbooks. Enid works
as a medical illustrator and animator at Imagineering Art in
Toronto, where she continues to understand and express
scientific concepts through art.
www.enidhajderi.com
Interactive
Media
Andrea Gauthier
Award of Merit
“Vascular
Invaders”
Vascular Invaders
was produced as
part of a master's
research project
that explored the
motivational impact of a videogame in an
undergraduate anatomical study aid. The tool
focuses on vascular anatomy (specifically the
thorax for this prototype) by quizzing
students' knowledge of nomenclature,
branching patterns, vessel supply, and
anastomoses. It was delivered as a
supplementary resource to an undergraduate anatomy class at
the University of Toronto. The tool integrates a 2D game
environment with a 3D interactive model of human vasculature
built in Maxon Cinema 4D. The game itself was created and
programmed in Unity 3D Professional. Further development
and testing of “Vascular Invaders” is planned for the new year.
Book Review
Radioactive: Marie and Pierre Curie, A Tale of Law and Fallout by Lauren Redniss
by Wendy Beth Jackelow
One of the most visually stunning and
haunting books that I have read this past
year is Radioactive: Marie and Pierre
Curie, A Tale of Love and Fallout by
Lauren Redniss. It is a beautifully
illustrated graphic biography of Marie
and Pierre Curie which intertwines their
love of science with their love for one
another and then goes one step further by
highlighting the impact of their
discoveries, both good and bad, on the
modern world.
The book is the size and shape of a large
children’s picture book, which runs
counterintuitive to the subject of the text.
Do not let this deceive you as this format
allows for the Curies’ story to be told in
a way like no other I have read. The
ghostly illustrations and written word
compliment each other on each page
14
adding to the impact of the story and
making an unforgettable impression on
the reader.
Polish-born Marya Sklodowska (born
November 7, 1867) graduated with
degrees in mathematics and physics from
the Sorbonne and not long after was
hired by the laboratory headed by Pierre
Curie (born May 15, 1859) who was
studying crystals and piezoelectricity. It
was both an intellectual and romantic
match that led to their marriage in 1895.
By 1897 Marie, as she now called herself,
began investigating the fluorescent
quality of uranium, a new discovery
stemming from the x-ray work of
German physicist Wilhelm Röntgen and
physicist Henri Becquerel. With the
support of her husband, Marie delved
into this new field of science and named
it “radioactivity”. Their research leads to
the discovery of two new elements,
polonium (named after her homeland)
and radium. In 1903 she became the first
woman in France to receive a doctoral
degree with her thesis “Researches on
Radioactive Substances.” That very year
the Curies were awarded the Nobel Prize
for their work—their lab glowing in the
light of their radium chloride samples.
Their collaboration ends tragically in
1906 when Pierre was killed in the
streets of Paris by a horse-drawn
carriage. Devastated by the loss, Marie
Curie focuses on raising her two
daughters and resuming her work while
becoming the first female professor at the
Sorbonne, filling the position left vacant
by her husband’s death. Her research and
discoveries continue and then become
overshadowed by an affair with a
married scientist just as she is awarded a
second Nobel Prize. She died in 1934,
suffering from long-term effects of
exposure to radiation.
The Curies’ story is exquisitely told with
illustrations, diary quotes, letters and
quirky bits of information like how
Marie Curie slept with radium “in a little
jar by her pillow”. We learn how
dangerous the conditions were under
which the Curies worked and how their
discoveries were slowly poisoning them.
At the time, no one was aware of the
harmful effects of radioactivity and
many viewed radium as a novelty with
watchmakers even hiring young women
to enhance the dials using “Undark
[luminous] paint” made of the lethal
substance. Interspersed with the
biographical information are fascinating
accounts and explanations of their
scientific findings. There are also stories
and interviews relating radioactivity to
world events such as Chernobyl, the
development of the atomic bomb,
Hiroshima and the use of radiation for
medicine including the first mobile x-ray
units, “Petites Curies”, assembled by
Marie and her daughter during WWI.
The Curies’ work had far reaching
effects that world has experienced for
better or worse and the author has put a
human face to all these facets with these
supplemental tales.
Lauren Redniss has illustrated the book
with cyanotype prints that result in an
image negative with a Prussian blue
background. The art is ethereal and
seems to glow much like the radium
featured in the Curies’ research. The
illustrations related to Pierre Curie’s
death convey the sadness and enormity
of this tragedy better than any written
words. There are also photographs and
other historical documents featured in
the text as well as chapter openers with
poetic titles linking each phase of the
Curie’s lives to nuclear terminology. To
complete the design is a specialized
typeface that the author designed based
on manuscripts title pages from the New
York Public Library. The whole book is
so creatively integrated that I found
myself going back and forth between the
biography and the scientific details and
then the historical significance over and
over. There were just so many interesting
and imaginative details that I did not
want to overlook.
Radioactive brings the Curies and their
science to life while conveying the
enormity of their research from a modern
perspective. The visual elements
combined with the insightful text make
for an extraordinary and unique reading
experience that stays with the reader long
after the final page.
In Memoriam
Martin E. Finch
by Mike Belknap and Marcia Hartsock
Martin Finch
passed away
peacefully on
November 11, 2012
after many
courageous and
challenging years.
He was an
amazing example
to all — of
kindness, integrity, humility and faith.
Marty, as he liked to be called, graduated
in 1958 from Gettysburg College,
Gettysburg PA, with a B.A. in Biology
and Fine Art. In 1959, Marty entered into
the Massachusetts General Hospital,
School of Medical Illustration where he
earned a Certificate of Medical
Illustration in 1961. He trained under Ms.
Muriel McLatchie Miller, Director of the
3-year program. Marty would recall that
“Ms. Mac,” as they affectionately called
her, would ask the question “what is your
story; think about that when you do an
illustration. This will help drive the point
home when communicating your
message.” This quote would inspire
Marty throughout his productive years.
After graduation, he accepted a position
at the USAF Hospital Andrews in
Washington D.C. where he became chief
of the Medical Illustration Section for
three years. His next position was a four
year term at the National Institutes of
Health (NIH). In 1968 he left NIH and
began an academic career at the
University of Minnesota, with an
appointment as Director and Instructor
of the Medical Art and Photography
Department until his retirement in 1995.
In 1977 he earned an MA in Health Care
Education from Central Michigan
University.
During his time at the University of
Minnesota he attained the title of
Associate Professor of Surgical Sciences,
and Director of the Biomedical Graphic
Communications Department. The
Department consisted of 29 staff
members and, from the first, was totally
self-supporting.
Marty attended his first AMI meeting in
Detroit in 1962, became an Active
Member in 1964 and, in 1988, a Charter
Fellow. Over the years he served on
numerous committees, most notably, an
ad hoc committee that was set up in
1972, to study the feasibility of hiring an
executive director for the AMI. As a
result of this ad hoc committee, the first
Executive Director, Marvin Lurie
Associates, was hired by the Board of
Governors.
In 1972, Marty was elected to the AMI
Board. He held such positions as
Recording Secretary (1973-74), Chair of
the Membership Committee (1973), and
Vice-president (1978). In 1982, he
chaired the Professional Guidelines
Committee and conducted and published
an “AMI Salary Survey.” In 1983, Marty
was elected AMI President.
In 1987, he served on the JBC
Management Board and on the Local
Host Committee for the Minneapolis
meeting. At that time, the University of
Minnesota Art Museum hosted a 25-year
retrospective exhibition of his work, two
works of which are included in the
museum’s permanent collection.
Marty has illustrated and co-authored
over 27 publications; given 43
presentations; illustrated 36 books and 32
book chapters and illustrated 112 articles.
Most notably in 1985, he received the
American Medical Writers Association,
first honorable mention for the Manual of
Vascular Access, Organ Donation and
Transplantation, by Simmon, Finch,
15
Ascher and Najarian (Springer-Verlag,
1984).
He has frequently presented talks and
seminars at AMI meetings and published
on a wide range of subjects. In 1978,
Marty led a workshop on
Communications with Clients and
Co-workers, and in 1979 was a panelist
on The Artist’s Use of Technology. He
also led the following workshops:
Motivation (1980); Computer Slides on
the Dicomed System (1981); Imaging
Technologies (1983); Computer Graphics
in a Full Service Department: A Three
Year Experience (1984); Update on
Computer Slide Production Techniques
(1985); and Computer Slide Seminar
(1985).
In 2007 at the 62nd Annual Meeting of
the AMI, Bozeman, Montana, Marty
Finch was honored by accepting the
Lifetime Achievement Award. Marty
closed by saying, “in accepting this
award I believe that medical illustration
has been and will continue to be a viable
part of biomedical communications. As
practitioners we will continue to use both
of our right and left brains, our talented
hands, and emerging technologies. The
AMI will continue to be responsive to
change and will always need
hardworking and dedicated volunteers, as
well as forward thinking leadership. The
AMI has served me well throughout my
career, giving me identity, a proud and
noble tradition, a wonderful profession
and many valued friends.”
As one of Marty’s final and most lasting
contributions to medical education and
research, he was the first illustrator to
donate the collection of his life’s work of
original medical illustrations to the
Vesalius Trust Collection at the Lloyd
Library and Museum in Cincinnati, OH.
Among his donated works is the
complete collection of original
illustrations from the Manual of Vascular
Access, Organ Donation and
Transplantation.
Marty often referred to the medical
illustrator as the "corpus callosum of art
and science”, explaining that the trained
medical illustrator is uniquely qualified
in their ability to use both sides of the
brain. He saw the profession as a
marriage between art and science, taking
abstract ideas and concepts and
developing them into a visual reality.
Marty’s life and career have set the
highest standards for our profession, and
his legacy will continue to serve as an
inspiration to all.
Techniques
Getting Started with WebGL: Creating Native 3D Interactive Web Applications
by Semay Johnson
WebGL, the new web standard for
rendering 3D graphics in a browser, is
changing the landscape of the Web. By
providing a 3D context for the HTML5
canvas element, WebGL has made it
possible to render 3D graphics on the
Web without using browser plugins like
Adobe Flash or the Unity Web Player. A
variety of industries already employ
WebGL to enhance online advertising,
Figure 1. Eye3D is a WebGL interactive model
depicting the anatomy and various pathologies of
the human eye. It was built using the Three.js
framework and can be viewed at
www.semayjohnston.com/eye3d
16
commerce, education, and gaming. Its
value in biomedical education has been
demonstrated by web applications
ranging from interactive anatomical
models (Biodigital Human, Eye3D, and
Google Body, renamed Zygote Body) to
chemical and molecular visualization
(ChemDoodle Web Components), and
even web-based volume rendering
(Arivis WebView 3D). Furthermore, as
major browser vendors including Apple
(Safari), Google (Chrome), Mozilla
(Firefox), and Opera (Opera) continue to
promote and support the technology,
WebGL is expected to become a
mainstream method of delivering 3D
content on the Web.
As the technology takes root and users
come to expect a rich interactive online
experience, it becomes increasingly
valuable for those in our field to begin
developing with WebGL. Unlike
proprietary software, WebGL is a
royalty-free open standard that is and
always will be free to use. It is developed
and maintained by the nonprofit
technology consortium, Khronos Group,
whose members include Chrome, Firefox,
Safari, and Opera. WebGL is already
implemented by these browsers and is
capable of running on any operating
system and device with sufficient
graphics hardware. With time, support
will only increase as browser
implementations and graphics hardware
evolve.
Because WebGL runs natively in the
browser and requires no additional
software installation, it offers seamless
integration with other Web content, easy
maintenance without burdening users
with installing updates, and a forwardthinking alternative to increasingly
unsupported plugin technology. A
growing number of the capabilities
afforded by traditional 3D systems are
also possible with WebGL. Some of these
include transforms, scaling, and rotation,
interactive picking and camera
movements, 3d stereoscopic rendering
effects, morphs, particle systems, and
physics simulations. An example of a
completed project can be viewed in
Figure 1.
This said, how can someone with a basic
understanding of web languages use
WebGL to create 3D interactive web
applications?
It is helpful to first understand the role
WebGL plays in 3D rendering and the
use of frameworks to simplify the coding
process for creating a WebGL
application. Real time rendering of 3D
graphics is a computationally expensive
process best carried out by the machine’s
graphics card. For a browser to use the
graphics card, it requires an application
programming interface (API) that
sends information about the 3D scene
through a series of tests to be interpreted
into data that can be displayed on the
screen. WebGL is a low-level API,
meaning that it communicates well with
a wide range of graphics cards but is
unintuitive and difficult for unseasoned
programmers. Luckily, developers have
created high-level APIs, called
frameworks or libraries that ease the
coding process. These frameworks make
it possible for anyone familiar with 3D
concepts and common web languages to
create engaging WebGL content. (Fig. 2)
There is an ever growing number of
frameworks that vary in quality and
purpose, which you can find listed at
http://www.khronos.org/webgl/wiki/
User_Contributions#Frameworks. I
recommend using Three.js, the open
source JavaScript library created by
Ricardo Cabello Miguel (known online
as mrdoob). Compared to other
frameworks, it boasts broad functionality,
a strong developer base, an active user
community, and high quality
instructional resources.
Setting up Three.js
Download the latest Three.js package
from Github https://github.com/mrdoob/
three.js/. It includes:
• The minified version of Three.js. Use
this version in your project for better
performance.
• The full source, which is easier to read
and understand than the minified
version.
• API documentation linked from
GitHub.
• Examples. The best way to learn is to
study the source code for these
examples.
• Utilities, including a series of exporters
for converting models into the file type
used in Three.js.
Figure 2. Hardware accelerated 3D graphics
Embed the library by adding the
following code to the head of your
HTML page making sure that the path
matches your file structure:
<script src="../js/Three.js"></script>.
Creating a Scene
With the Three.js library, it possible to
create a 3D world in relatively few steps.
The basic elements required are a scene,
a renderer, a camera, a light, and 3D
objects with materials. Take a moment
now to view the example at www.
semayjohnston.com/example.html. It
explains step by step how to build a
scene, load a model, and add simple
17
camera controls for viewing the model
interactively.
Workflow for Creating
a WebGL Application
You are now ready to start making your
first WebGL application! Though hardly
a linear process, developing a WebGL
application involves the following steps:
1. Brainstorm. Invest time initially
determining the purpose, desired
functionality, and ideal user experience
for your application. These
considerations will provide a roadmap
for the entire development process.
2. User Experience Design. Further
develop your ideas, taking into
consideration user interface design and
information architecture.
a. User Interface Design. Explore
layout, organization, and styling by
creating wireframes and Photoshop
mockups. (Fig. 3)
b. Information Architecture. Determine
what data is required to accomplish
your desired functionality and organize
it in a way that is both efficient and
understandable. Depending on the
complexity of your application, it may
be wise to use a database to store data.
3. Create 3D Assets. Use any 3d
program, such as Autodesk 3ds Max,
Autodesk Maya, Blender or Cinema4D to
create the models needed in your
application. For optimal performance,
avoid making overly dense meshes, and
create bitmap textures at low resolution.
(Fig. 4) Export your models and convert
them to the appropriate file type. Three.js
supports several file types, but currently
it is most reliable to export models as
OBJ files, then
convert them to the
Three.js specific
file type using the
included python
script. Upload
these files with
their associated
bitmap textures to
the server. (Fig. 5)
4. Program.
Identify
manageable steps
and build your
program
incrementally.
Study online
tutorials and
source code for
WebGL
demonstrations
that pertain to each
step and take
advantage of the
very friendly and
active WebGL
community. Visit
http://www.
semayjohnston.
com/
webglresources.
html for a list of
instructional
resources.
Figure 3. Photoshop mockups for both desktop (a) and mobile (b) layouts help
illuminate the effect of various styles and layouts on the user experience.
Figure 4. 3D assets are modeled in a 3D program such as Autodesk 3ds Max.
Figure 5. 3D Assets Pipeline: Once the models are created in a 3D program,
they should be exported as OBJ files and converted to the Three.js specific file
Though it may
type using the python script included in the Three.js package. The converted
seem daunting at
file is then uploaded to the server using an FTP client. While other importers
first, programming
are in development, this is currently the most reliable method of bringing 3D
your first WebGL
assets into Three.js.
application is in
effort, you can start using WebGL to
fact very
create engaging 3D web applications.
achievable. With a basic understanding
of web languages and a little time and
Business
Identifying and Attracting Ideal Clients
© 2012 Wm. B. Westwood, MS, CMI, FAMI
I recently came across a blog by a
gentleman named John Alantis who
unabashedly calls himself "The King of
Let 'em Come to You." His blog is
written for men about the “art of
attracting women." Personally, I’m long
retired from that particular game, but his
tag line got me thinking about medical
illustrators, marketing and client
selection – and I saw a connection.
18
The truth is, we should all be playing the
attraction game every day - but with
clients, not women.
While the players might be different, the
dynamics have a lot of similarities. I can
say unequivocally that over my 30+ year
career, there are no better clients than the
“ones that come to you” wanting to work
with you. Even better, are the ones
you’ve specifically targeted, selected
because they respect your knowledge,
appreciate your creative thinking, value
your work product and are willing to pay
for it. These are “ideal clients” and
developing methods of identifying who
they are and getting them to come to you
is one of the great secrets of business
success.
From my experience, many AMI
members rely on a broadly cast web
presence and a Medical Illustration
SourceBook page directed at no
particular client or market as the whole
of their promotional efforts. If asked who
their “ideal” client is, many might say it
would be whoever “comes through the
door”. This is a mistake. Your marketing
efforts should be laser focused on those
people/companies who you have preidentified as being ideally suited to
benefit the most from your creative
offerings AND who will bring you the
best return benefits in the form of job
satisfaction, profits, repeat business and
referrals.
Through your marketing (website
content, social media, SourceBook page,
networking, etc.) you must construct
trails with road signs that will attract
these clients and lead them straight back
to you! Like the advice Mr. Alanis gives
his erstwhile male suitors, you have to
develop a “step by step blueprint”
(marketing plan) and “engineer the forces
of attraction” (marketing plan execution)
that bring your ideal clients right to your
door. (And make no mistake, identifying
and attracting ideal clients is an active
process that must be worked on
continuously to result in success.)
So, what are the characteristics of an
ideal client?
• An ideal client is a person who needs,
benefits from and respects your
medical knowledge and your artistic
and visual problem-solving skills.
• This individual (or their company) has
the money to pay for your knowledge
and services, they pay you on time and
are generally agreeable to your terms.
• This individual appreciates the value
your services provide.
• This individual adds value to your
business and isn’t just anyone “who
walks in the door”.
• This individual is willing to actively
recommend you to others who are
peers.
Keep in mind that you might have a
somewhat different ideal client in each of
the markets in which you work or even
different ideal clients within niches in a
given market, depending on what value
you can bring to them. The more of these
individuals you can identify the greater
your potential for success.
What’s the process for ideal client
identification?
First, focus on yourself and what you
want to offer in the way of services.
Then think hard on what makes you
unique and different from your
competition? Do you have a knowledge
advantage in some anatomical/surgical/
cell biology area of expertise? Do you
have a great deal of expertise doing
product launches, advertising or plastic
surgery procedures? What other unique
problem solutions can you offer? How
can you distinguish yourself from your
competition?
Then, concentrate on past clients
you’ve loved working with and analyze
why. Ask why is working with some
clients so terrific and others not so good?
Usually, the answer lies in a given
client’s respect for what you bring to the
table, their willingness to work with you
as a peer and listen to your ideas and
happily pay you what you are worth.
Finally, think about who benefits most
from what you have to offer. Think
about which of your clients are seeing
results and are enthusiastic about what
you're offering. While it’s important to
be of service, no one can serve everyone.
The process should be about developing
clarity about to whom you can provide
the MOST benefit and value.
Becoming crystal clear on the type of
person your ideal client is, is the first step
to successfully identifying this type of
potential customer and market to them.
Without that clarity you're wasting your
time because you're not going to be
communicating effectively. As you
become more successful in developing
relationships with more and more of
these clients you get more high quality
referrals, more job satisfaction, and more
money.
Why should you waste your creative time
working for less than ideal clients?
Unless you have an unlimited marketing
budget and time on your hands – you
can’t. So figure out who your ideal client
is and keep your marketing focused on
them. Remember, you want to build
marketing trails that will make each of
you “Kings and Queens of Let 'em Come
to You”.
Events and Notices
Edited by Jennifer Belanger
Health and Wellness Innovation 2013
January 22- February 1, 2013, MIT Media
Lab, Boston, MA
A two week hackathon that brings together
students, health professionals, and
innovators to empower patients to take
control of their health.
http://newmed.media.mit.edu/health-andwellness-innovation-2013
First Comprehensive Retrospective
of American Artist George Bellows
November 15- February 18, 2013, The
Met, New York City, NY
Featuring 120 works by the artist, this is
the first comprehensive retrospective of
George Bellows' career since 1966.
http://www.metmuseum.org/about-themuseum/press-room/exhibitions/2012/
george-bellows
Inez Demonet Scholarship
Application
The Inez Demonet Scholarship is awarded
annually by the Vesalius Trust to a student
that exhibits outstanding merit and
potential in the field of medical
illustration.
Deadline for part A: February 1, 2013
Deadline for part B: February 8, 2013
http://www.vesaliustrust.org/?page_id=334
SONSI (Southern Ontario Nature &
Science Illustrators) Annual Exhibit
February 2-24, 2013, Toronto, ON.
http://sonsi.ca/exhibits/
WIPS (Western Interior
Paleontological Society) Founders
Symposium
March 16-17, 2013, Denver, CO
With the theme 'Ice Worlds and Their
Fossils', this event features workshops and
artist-scientist panels, and gallery of paleoart. http://westernpaleo.org/
19
The Association of
Medical Illustrators
AMR Management Services
201 East Main St., Ste. 1405
Lexington, KY 40507
T: 859-514-9210
hq@ami.org
Return services requested
Events and Notices (continued)
TEDMED
April 16-19, 2013, Washington, DC
http://www.tedmed.com/event/
abouttheevent
AAA (American Assoc. of
Anatomists) Annual Meeting
April 20-24, 2013, Boston, MA
http://www.anatomy.org/
HAPS (Human Anatomy and
Physiology Society) Annual
Conference
May 25-30, 2013, Las Vegas, NV
http://www.hapsweb.org/
BioCommunications Association
June 17-21, 2013, Asilomar State Park, CA
http://www.bca.org/annual_meeting/
annual_meeting.html
WONCA World Conference
June 25-29, 2013, Prague, Czech Republic
http://www.globalfamilydoctor.com/
Conferences/
WONCAWorldConference2013.aspx
20
GNSI Annual
Conference
July 7-13, 2013, Bar
Harbor, ME
http://www.gnsi.org/event/
conference/gnsi-2013annual-conference-barharbor-maine
AMI Annual
Conference
July 17-20, 2013, Salt Lake
City, UT
http://www.ami.org/
upcoming-meeting/
Medicine 2.0'13
Congress
September 23-24, 2013,
London, England
6th World Congress on
social media, mobile apps,
and internet/web 2.0 in
medicine, health, and
biomedical research.
Abstract submission
deadline: March 7, 2012
http://www.
medicine20congress.com
Muriel McLatchie Miller Fine Art Award winner,
Christine Young “Lady Jack” © 2012 Christine Young

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