showroom components program

®
SHOWROOM COMPONENTS PROGRAM
Give your showroom a Toyo Tires facelift!
We have new showroom fixtures available that are
50% coopable. Place your order online through
our new Point of Purchase website, located in the
Dealer Resources section at www.toyotires.ca.
TOYO TIRE CANADA INC.
PNEUS TOYO CANADA INC.
Head Office/Siège social
7791 Nelson Rd., Unit 120
Richmond, BC V6W 1G3
Telephone: (604) 304-1941
Fax: (604) 304-1946
Toll Free Fax: 1-800-883-8696
BRITISH COLUMBIA
Sales Information/Informations
Richmond, British Columbia
Telephone: (604) 304-1941
Call Toll Free: 1-800-663-0063
ORDER‑DESK‑ONLY
Toll Free: 1-800-434-8696
Local: (604) 304-1944
Fax: (604) 304-1945
Toll Free Fax: 1-800-883-8696
ALBERTA, SASKATCHEWAN,
MANITOBA & N.W.T./YUKON
Sales Information/Informations
Edmonton, Alberta
Call Toll Free: 1-800-663-0063
ORDER‑DESK‑ONLY
Toll Free: 1-800-434-8696
Toll Free Fax: 1-800-883-8696
ONTARIO
Sales Offices & Warehouse
Bureaux des ventes et entrepôt
#1, 835 Intermodal Drive
Brampton, ON L6T 0B9
Telephone: (905) 487-2844
Fax: (905) 487-2845
Call Toll Free: 1-800-668-5429
Toll Free Fax: 1-800-668-2396
MARITIMES
Call Toll Free: 1-800-363-0199
Toll Free Fax: 1-800-663-0982
®
QUÉBEC
Sales Offices & Warehouse
Bureaux des ventes et entrepôt
900 Rue Reverchon
Saint-Laurent, Québec H4T 4L4
Téléphone: (514) 227-4390
Télécopieur: (514) 227-4396
Ligne Sans Frais: 1-800-363-0199
Télécopieur Sans Frais: 1-800-663-0982
SUMMER2011
ON TRACK
Presenting up-to-date news, facts and technology from Toyo Tire Canada Inc.
Inside
Versado Eco /
Versado LXII & LSII /
Proxes T1Sport /
Observe GSi5
Edition
®
plus: New Dealers, UFC, Motorsports and more!
A Message from
Mr. Shoji Hirao
Dear Dealer,
I am very glad to be in Canada to see
and meet our valuable customers. This
is the second overseas job assignment
of my career. My first assignment was in
the US, and I’m pleased to return to the
North American market.
Since my arrival, I have learned plenty
of things about Canadian culture and
customs, and I’ve met plenty of nice
people along the way. Needless to say,
I’ve enjoyed my time here so far!
In early March we experienced a tragedy
in Northern Japan caused by an incredible
earthquake and tsunami. Due to this
unfortunate incident, we’ve lost some
employees at our Sendai Factory. We
would like to express our deepest
condolences to these victims and their
families. During this time, we received
plenty of words of encouragement from
our dealers, and we appreciate this very
much.
Thanks to the support of many, the
country of Japan is recovering, and our
Sendai factory is once again up and
running. We’re pleased to announce that
in this issue
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3
4
5-6
7-8
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ON TRACK
Toyo Tire News
New POP website makes ordering online quick and easy /
VISA Gift Cards are available / Introducing Teck Talk With John
New Dealers
Toyo Tires has joined forces with Audi and Volkswagen
Motorsports & UFC
Continuing and new support for motorsports /
Toyo Tire returns to the Octagon™
New From Toyo Tires
The all new eco-friendly Tourevo LS II and Versado LX II /
New T1 Sport ultra-high performance summer tires
Versado Eco
Toyo Tires unveils their first eco-friendly all-season luxury tire
Observe GSi5
production has resumed at full swing
and we’re ready to meet your stock
requirements to the best of our abilities.
Again, I’d like to thank you for your
business with Toyo Tires, and I look
forward to seeing you soon.
Best Regards,
Shoji Hirao
President
Toyo Tire Canada Inc.
Toyo tires Expands
Toyo Tires has expanded their warehouse
space at their Richmond, B.C. head office
location. As of August 1st, 2011 they will
acquire an additional 30,000 sq. ft., increasing
the total floor space to 110,000 sq. ft.
The addition improves efficiency and customer
service for the 334 tire dealers, and 336 car
dealerships serviced by the warehouse.
“Expanding our facility shows our dealer
network that we are committed to providing
them with better stocking levels and better
service standards”, said Dave Burry, Distribution
Manager for Western Canada. The new floor
space eliminates the need for outside storage,
creating faster response times to fill customer
orders. It also provides flexibility in terms
of storage, thereby increasing efficiency by
prioritizing stock.
Toyo Tire Canada also has warehouses in
Montreal and Toronto, in order to service
both tire dealers and national accounts
across the country.
Toyo Tires' newest winter tire, designed for Canadian winters
Toyo Tires Hosts Journalists
An exciting trip for journalists at the Saroma Proving Grounds
Showroom Components Program
Give your showroom a Toyo Tires facelift!
summer2011
nEW POP & BOOTH MATERIALS AVAILABLE ONLINE
The new toyotires.ca website, which
launched in May 2010, was designed as a
resource tool not only for consumers but
for dealers as well. The Dealer Resources
section of the website includes items
such as the support site, promotional
items and apparel site and the training
site which gives dealers both advertising
and product knowledge information.
New for June 2011, Toyo Tires launched
the point of purchase booking site as a
part of the Dealer Resources section.
The point of purchase booking site
displays all of the coopable and nocharge point of purchase items such as
brochures, posters and tire stands and
enables dealers to place their orders direct with their local warehouse through
an online order form. In addition to the
standard POP items, dealers also have
the option to book event display items
such as tents, backdrops and flags. The
event items do not cost anything to
book and are ideal for dealer events such
as tent sales or seminars.
The objective of the new website is to
improve the ease and efficiency of placing
point of purchase and booth orders and
to help improve Toyo’s visibility within
dealer locations.
$40 Visa Gift Cards
Available to anyone who has yet to complete all
of the passenger/light truck or commercial truck
study guides! Get your certificate and earn your
free gift card now by visiting the Dealer Resources
section at www.toyotires.ca.
TALK
TECH
Welcome to Tech Talk with John!
with JOHN
I'm John, the "tech guy" over here at Toyo Tire Canada and I'll be using this column to
provide you with practical and useful information and tips about tires. First up, storing tires!
Since heat and exposure to the elements are the primary factors that influence a tire's aging process,
drivers can prolong their tire's life by minimizing their impact. Here are some tips for storing tires that will
not be used continuously:
»»
Do not store a vehicle with weight on its tires for extended periods of time. Long-term inactivity is more harmful to
tires than short weekly drives that flex the tires and help maintain oil dispersion within the rubber compounds.
»» DO NOT APPLY ANY TIRE DRESSINGS. Tire compounds are
formulated to resist ozone cracking or weather checking.
»» Keep the tires out of direct sunlight. The sun’s ultraviolet rays and radiant heat are detrimental to rubber.
»»
Place each tire in its own airtight plastic bag for storing. Avoid allowing any moisture and remove as much air as
practical. Close the bag tightly and tape it shut. This helps to reduce oil evaporation.
»» If tires are stored off the vehicle, but still installed on rims, the tire pressure should be reduced to approx 103 kPa (15 psi).
summer2011
»»
Place the tires in a cool, dry
location. It is better to place tires
in a dry basement than outdoors or in a hot garage or attic. The basement temperatures will tend to remain cooler and more stable, while out
door, garage and attic temperatures will often become hot and face daily fluctuations in temperature.
»» Keep the tires away from sources of ozone. Electric motors that use contact brushes generate ozone. Keep your tires away from the furnace, sump pump, etc.
»» Ensure that the tires are re-inflated to their correct tire pressure according to the vehicle placard prior to re-
installation or re-introduction to service.
ON TRACK
2
TOYO ANNOUNCES NEW DEALERS
AUDI & VOLKSWAGEN
Earlier this year, Toyo Tires’ announced a new
partnership with the Volkswagen Group
Canada Inc. As of May 2011, each of the 134
Volkswagen dealers and 40 Audi dealers
across Canada will have access to Toyo Tires’
full line of passenger and light truck tires.
Volkswagen and Audi dealers can source
tires through a local Toyo Tires dealer via
the national account tire program. The Audi
TT, TT-S, and TT-RS are currently equipped
with the new Proxes T1 Sport as an original
equipment tire.
Toyo Tires’ complete line of premium replacement tires complements Volkswagen
and Audi’s vehicle offerings. Depending
on the model of Golf, Jetta or Beetle, the
consumer may choose between the valueoriented Extensa and Eclipse lines or the
premium, luxury-touring Versado and Tourevo
lines. The Versado and Tourevo are the ideal
fitments for the Volkswagen CC. Toyo Tires’
ultra-high performance Proxes family is
suggested for Audi’s A and S model coupes
and sedans as well as the TT, TT-S, TT-RS and
R8 luxury sport coupes.
The Open Country H/T and Versado CUV
are available for Volkswagen’s Tiguan and
Toureg and for Audi’s Q5 and Q7 crossovers.
The Proxes STII and the all new Proxes T1
Sport SUV are designed for the performance
oriented Volkswagen and Audi crossover
and SUV owners.
For safe and secure winter travel, Toyo Tires’
new Observe GSi5 and Garit® KX lines have
a winter tire fitment for the Volkswagen
Group’s complete family of Volkswagen and
Audi passenger, crossovers and SUV vehicles.
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summer2011
Motorsports
S
on with the official sanctioning body for
motorsports in Ontario, the Canadian
Automobile Sports Club Association – Ontario
Region (CASC-OR). “I’m very pleased to see
that Toyo is continuing their support of
CASC-OR and grassroots motorsports” said
CASC-OR VP Steven James Day. “Toyo’s
tires such as the Proxes R888 and R1R have
proven very popular in competition.” A
contingency program has been set up for
the provincial autoslalom, time attack, GT
Sprints, and GT Challenge series.
taying true to their dedication to
motorsports, Toyo Tire Canada has
announced that it will continue their
support of grassroots motorsports competitions in various markets across Canada.
The sponsorship will include autocross,
time attack and road racing competitions,
giving drivers the opportunity to win
contingency and product prizes.
Toyo Tires is returning for the second
straight year as the title sponsor of ASN
Canada FIA’s Canadian National Autoslalom
Championship. In 2011, the annual competition will be held from September 9-11
in Fort Macleod, Alberta. The race attracts
amateur autoslalom competitors from
across Canada, with contingency prizes
available to the top finishers.
Toyo has also created new agreements
with the Formula 1600 in Quebec, as
well as the newly formed Spec Miata
Championship in Atlantic Canada. The
agreements make the Proxes R888 the
official tire for both organizations, with
racers competing to earn contingency
dollars or product prizes.
Returning for the ninth consecutive year
as a sponsor, Toyo Tires has also signed
Toyo Tires returns to the octagon™
Toyo Tires returned
in 2011 as the
official tire of the
Ultimate Fighting
Championship® (UFC®). The Toyo Tires'
logo will once again adorn sides of The
Octagon™ during six live UFC Pay-Per-View
events and on the canvas for select UFC®
Fight Night™ events broadcast on VERSUS®
and Spike TV®.
In addition to sponsoring the organization,
Toyo Tires has also welcomed UFC® fighters
Anthony “Showtime” Pettis, and Mark
“The Filipino Wrecking Machine” Munoz
as Team Toyo Athletes for 2011. Both
athletes will wear the Toyo Tires logo
on their fighting shorts, while
also promoting the Toyo Tires
brand through appearances
and additional marketing
efforts.
Pettis, a native of Milwaukee,
Wisconsin, is a top contender for
the UFC Lightweight Championship with a solid 11-2-0 record. The
5-foot 9-inch, 155 lbs. Pettis is a third
degree black belt in Taekwondo and utilizes
Brazilian Jiu-Jitsu
and Muay Thai as
additional elements
in his fighting style.
Munoz has made a serious
impact in the Middleweight
division and has just come off
a win against Demian Maia at
UFC 131 at Rogers Arena in
Vancouver. The 6-foot tall, 185
lbs. Munoz hails from Vallejo,
California and also has an
summer2011
11-2-0 record. He’s a former wrestling
coach at the University of California,
Davis and specializes in both wrestling
and Muay Thai.
Toyo Tires' was the Official Tire of the
UFC from 2006 to 2008. The sponsorship
began with Ultimate Fight Night™ at the
Hard Rock Hotel and Casino in Las Vegas
on Jan. 16, 2006. Since that time, UFC
has expanded globally and cemented
its place as
the fastest
growing
sport in
the world.
Today,
UFC programming
is broadcast
in over 145
countries
and territories,
reaching 354
million homes worldwide, in 19
different languages.
For more information, or current
UFC fight news, visit www.UFC.com.
ON TRACK
4
ECOマークに関する概要
グリーンの場合
Second Generation
Toyo Tire Canada Inc. has released new
versions of its Versado and Tourevo
premium, luxury-touring family lines.
The tread patterns appear similar to
the original Versado and Tourevo
and feature the same ride
comfort characteristics. They
have been reengineered however
to incorporate eco-friendly features
with improved rolling resistance and
fuel economy. The new versions are
stamped with Toyo Tires’ new ecofriendly symbol on the sidewall.
4C（C80×Y100)
Pantone Color 362CVC
Dic 2557p
Performance defined, luxury re-defined.
Newly Developed Silica Tread
The new Versado LX II and Tourevo
LS II both feature a newly developed
silica tread compound that minimizes
friction with the road, providing lower
rolling resistance and improved treadECOマークに関する概要
グリーンの場合
4C（C80×Y100)
Pantone Color 362CVC
Dic 2557p
wear. The construction design has also
been modified with a stiffer belt package
through higher-tensile steel belts, which
also improves treadwear and tire efficiency.
Premium Touring Characteristics
Both the Versado LX II and Tourevo LS II
offer premium touring characteristics that
complement the requirements of today’s
luxury sedans. They feature a larger outside
7
ON TRACK
contact patch for excellent dry control,
with higher density sipes on the inside
tread for better wet performance.
in 43 sizes, ranging from 14" to 18” in
rim diameter.
They also feature Toyo Tires’ multi-wave
sipe technology which reduces irregular
wear while providing exceptional wet and
dry handling, and Silent Wall™ technology
which minimizes pattern noise creating a
quiet and comfortable ride. The Versado
LX II and Tourevo LS II are each available
summer2011
Toyo Tires released the newest additions to their Proxes
performance line this spring, the Proxes T1 Sport and T1
Sport SUV. Toyo Tires' latest flagship, ultra-high performance
summer tires are designed for exceptional handling in
both wet and dry conditions. The T1 Sport is available for
sport coupes and sedans, while the T1 Sport SUV offers
fitments for the sport utility segment.
The Proxes T1 Sport and T1 Sport SUV have an asymmetric
tread design for excellent cornering and braking performance.
Both tires feature a rib-based pattern for improved braking,
with a wide outside rib for responsive steering and enhanced
grip levels. To ensure precise handling and stability at higher
speeds, the tread design includes a wide centre rib. Three
wide grooves ensure better water evacuation and improved
control in wet conditions.
Exceptional handling capabilities are made possible by the
Proxes T1 Sport and T1 Sport SUV’s construction design,
which features a high stiffness belt and rigid rayon ply for
better control and high speed stability. A stiff sidewall offers
summer2011
precise steering, while a performance-oriented silica
compound provides exceptional steering, braking and cornering
performance.
The Proxes T1 Sport will be available in 60 sizes ranging from
16”-20” fitments in Y and W speed ratings. The T1 Sport SUV
has 13 sizes ranging from 17”-20” with V, W and Y speed
ratings. Both tires have a UTQG rating of 240 AA A and were
available in the Canadian market beginning April 2011.
ON TRACK
8
Toyo tires puts a green foot forward with the new versado eco
As hybrids and fuel-efficient compacts
gain popularity in the market, so do
their accompanying replacement parts.
Tires have always played a significant
role in improving a car’s ability to be
more environmentally friendly. Tires that
are more fuel efficient and last longer
really complement the technology that
the manufacturer has put into the car to
reduce their CO2 emissions. Last year,
Toyo Tires' announced their Tecology
initiative, which is the use of their proprietary technology to develop eco-friendly
tires that still carry the highest standards
for comfort, safety and performance. This
year, they’ve put that initiative to action
with the release of the new Versado Eco.
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ON TRACK
The Versado Eco is Toyo Tires’ newest
addition to their Versado luxury all-season
line and was developed specifically for
hybrids and environmentally-friendly
compacts. This eco-friendly all-season
luxury tire provides a quiet and comfortable ride, while helping lower fuel
consumption. Staying true to their
commitment to the environment, Toyo
Tires' designed the Versado Eco with
environmentally friendly material in both
the compound and carcass of the tire.
Developed with a silica-based tread
compound, the Versado Eco incorporates
a product called green powder. Green
powder, a naturally-derived material,
reacts with the silica in the compound to
disperse particles, thereby creating less
friction and further improving treadwear
and rolling resistance.
The use of green powder in the compound
is combined with current features found
on the Versado luxury performance line
that enhance performance and comfort.
Wet and dry performance is improved
through Toyo Tires' Multi-wave Sipe
technology, which allows more tread to
stay in contact with the road surface. The
Versado Eco’s quiet ride characteristics
are a result of its three pitch variation
pattern and Toyo Tires' patented Silent
Wall technology, which minimizes pattern
summer2011
Recommended
Fitment for:
Hyundai Sonata
Hyundai Elantra GLS/
Touring, Sonata GLS
Honda Accord DX,
Civic DX, GX, HYBRID
Kia Optima Hybrid
Kia Forte, Soul,
Mazda 3, MPV LX
Suzuki SX4
Toyota Corolla, Prius
VW Golf GL, Jetta,
Passat, Rabbit
Volvo S60, S70
Mitsubishi Galant ES,
Lexus ES330, GS330
noise. Four straight and wide grooves provide added
resistance to aquaplaning. To complement the silica-based
compound, the tread pattern is built
with a rigid rib design that improves rolling resistance and overall handling.
Traditionally, a tires’ carcass is developed
from freshly produced petroleum-derived
fibers. Until now, recycled polyester has
never been approved for use in tire
manufacturing due to strict specification
guidelines that make it necessary for
the polyester to meet requirements in
strength, adhesion to rubber, elasticity
and fatigue resistance.
Toyo Tires is one of the first manufacturers to develop a tire that utilizes recycled
polyester fibers while meeting the strict guidelines required
for tire development. They were able to incorporate recycled
polyester into the new Versado Eco through the use of an
summer2011
advanced recycling technology that chemically separates
additives and colorants from polyester products like water
bottles - an industry first. A process is
put in place whereby the material can be
purified to the extent where the quality
is equivalent to that of petroleumderived polyester. Utilizing recycled
polyester cord throughout the casing is
just another way that Toyo Tires is able
to demonstrate their commitment to
minimizing their environmental impact
during the manufacturing process.
In the future, Toyo Tires will continue
to utilize their Tecology initiative to
develop and broaden their eco-friendly
tire offering. Until then, the Versado Eco
will be an excellent option to meet the needs of environmentally-friendly hybrids and eco- friendly compacts. Starting
July 1, 2011 it will be available in nine sizes ranging from 15”
to 18”, in T, H, V and W speed ratings.
ON TRACK
6
Introducing the all new
The release of Toyo Tires' latest addition to their winter passenger tire lineup
will arrive this fall. Designed specifically for Canadian winters, the Observe GSi5
was crafted to perform in snow, slush and icy conditions while maintaining
excellent wear life. It features Toyo Tires’ latest development in Total Control
Sipe Technology (TCST) and was created using a new winter compound made
partially of environmentally-friendly material.
One of the objectives when designing the
Observe GSi5 was to ensure that it helped
provide traction in all directions, particularly
in slick winter driving conditions. The
Observe GSi5’s new tread design features
Toyo Tires' Spider and Swing sipes, which
provide added traction in all directions on
both snow and ice. A shallower sipe, called
First Edge, also provides extra traction
when the tire is new. These sipes work in
conjunction to form Total Control Sipe
Technology. A feature called the Snow
Claw, which is located within the tire
grooves next to the tread block, provides
traction in deep snow while also enhancing
block rigidity and improving wet and ice
traction. To help maintain control on rutted
winter roads, the Observe GSi5 also features
the Arrow Lift Buttress design which provides added tread grip. It’s located on the
upper side of the tire, where the sidewall
meets the tread pattern.
The new silica compound of the Observe
GSi5 provides excellent flexibility at low
temperatures and features environmentallyfriendly carbonic bamboo powder and
Toyo Tires’ Microbit Technology. Carbonic
bamboo powder, which is a naturally
derived material from bamboo charcoal,
absorbs the water layer on top of the
ice, thereby providing more traction and
control. Microbit Technology features
thousands of crushed walnut shells which
are incorporated into the Observe GSi5
compound. Walnut shells are one of the
hardest natural substances in the world
and provide added control by scratching
into ice.
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ON TRACK
summer2011
Toyo Tires is scheduled to release a new winter tire commercial this fall featuring the new Observe GSi5. The commercial
incorporates the Engineered for the Real World campaign, which focuses on family-oriented activities as well as Toyo Tires’ safety,
reliability and performance attributes for winter tires. The commercial, which is based on a
family winter vacation, is set to air across Canada this fall and was developed
in part with digital animation.
Toyo TireS hosts journalists in japan
2011 is an exciting year for Toyo Tires
with the launch of the new Versado Eco,
Proxes T1 Sport and Observe GSi5. With
journalists playing a pivotal role when
launching new products, we decided to
host a media trip to Japan to give them
an inside perspective on our company
and product line. The trip included both
testing and information sessions.
Japan isn’t the first place that comes to
mind when testing tires for Canadian
winters. But the Toyo Saroma Proving
ground, located on the far northern island
of Hokkaido, proved to be a worthy stage
to showcase the new Observe GSi5. The
testing track included stretches of snow,
slush and ice that incorporated turning,
slalom and braking tests. It was immediately evident to our journalists that the
tire’s new Spider Sipe, Swing Sipe and
bamboo-charcoal, silica compound were
fit even for the harshest Canadian winters.
The next portion of the trip involved a
visit to the Toyo Itami Technical Centre,
which is just a quick train ride away from
the heart of Osaka. Acting as an R&D
centre and information hub between
global sales and manufacturing
summer2011
subsidiaries, the Technical Centre was
the perfect place to educate the journalists on our product offering and
corporate background. The visit started
off with a classroom session where the
benefits of the Proxes T1 Sport, Versado
ECO, Observe GSi5, Versado LX II, and
Tourevo LS II were examined.
The next portion was an interview with
Mr. Takuji Yamamoto, General Manager
of the Tire R&D Division. Mr. Yamamoto
was diligent in describing Toyo Tires’
viewpoint in terms of technology, the
ability to react quickly to market demands
and the future of Toyo’s product line and
eco-friendly initiatives.
Plenty of information regarding Toyo
Tires was dicovered over these two
days and the trip was topped off with a
stopover at the Osaka Auto Show, where
Toyo Tires were placed on a variety of
modified vehicles. Overall the journalists
experienced a well-rounded overview of
our product, company and the culture in
which we were found!
ON TRACK
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