New Consultant Orientation Handbook

Transcription

New Consultant Orientation Handbook
New Consultant
Orientation
Handbook
Shaniece Armstrong
Your Sales Director
Office Phone: (614) 747-0162
Email: swise2@marykay.com
Training Website: www.unitnet.com/swise
Welcome to the Shanieces’ Shining Stars Family!
Congratulations on your wise decision to become a business owner with the Mary Kay Corporation. This is
just the beginning of the phenomenal and awesome things to come. Not only have you become a part of
the BEST SELLING BRAND in skin care & color cosmetics, but as a "Shining Star" you are now a part of
one of the fastest growing and top-producing units in Mary Kay.
I truly believe the reason for our success now and in the future can be traced to one common factor:
quality women like you! Welcome to our fabulous unit. (If you haven’t noticed) Our unit name is the
Shanieces' Shining Stars and our unit number is CT62. Our very exciting UNIT GOAL this year is the
$1/2 Million Dollar Circle of Excellence. We are also building NEW area Directors! Will you be one of them?
Whatever goals you have for your business, I will be watching with pride as you carve your own path and
pursue your dreams!
As a new Consultant, I strongly urge you to start scheduling and holding appointments as soon as you
receive your Starter Kit, because what you lack in experience you can make up for in enthusiasm!
Although you’ll have the opportunity to take advantage of continuous education in your Mary Kay
business, activity will provide your greatest sense of learning. Mary Kay often said, “You can do
everything right with the wrong attitude and fail to succeed, but you can do everything wrong with the
right attitude and succeed beyond your wildest dreams!” The first few weeks of your Mary Kay business
can really set the pace for your future. Please call our New Consultant Hotline at 1-641-715-3800, access
code 6992138. Please listen to the 45 minute recording and take good notes. You will hear 13 steps that
you need to get your business off to a great start. Our unit website: www.unitnet.com/swise is a site
where I post all important information for our unit. If you go to...Stars Unit Only (on the menu tab), The
password is 150. You will find information strictly for our unit. This si information that you will need to
put in your date book or Mary Kay folder.
I am so excited for you! Please call me as soon as you receive this packet so we can create your business
plan and pinpoint your specific goals for your Mary Kay business. I care about your future and I am
committed to supporting you in your new business. You’ll want to try all the products, listen to your
training CD’s and start working on your contact list.
As always, I will match my time 100% with your effort! Be patient with yourself and just take it one step
at a time. In Mary Kay our focus is “God first, family second and career third.” So as long as you make
God your business partner, achieving all things are possible. Let’s begin this journey together.
“You truly are wonderful and when God created you, He had a beautiful and special plan for your life…He planted
within you the seeds of greatness. You can be anything you want to be; you can climb any mountain you want to
climb; you can reach any goal you want to reach. It all lies within you. Believe in yourself. Have faith in yourself.
Look for the best qualities in yourself. Believe that you are becoming the best you can be.”
-Mary Kay Ash
New Consultant Checklist
As a new Mary Kay Independent Beauty Consultant, you might be asking
yourself, “What’s next? Where do I start?” These First Steps can help!
1. Pray
As you take God as your business partner, pray for clear vision, purpose, passion, courage, prosperity, people
you can make a difference with and a POSITIVE ATTITUDE!
2. Dream (again)
Make a list of the dreams you to desire to accomplish (big or small) using your Mary Kay business.
3. Create your Contact List
Choose your list of people (friends, family, co-workers, church family, etc… people you would invite to your
wedding) to practice on first and invite to your business debut. Highlight 5 special women you think would be great
associates on your team and invite them to your next meeting.
4. Order your Business Cards
Just log onto www.MaryKayInTouch.com to order your MK Beauty Consultant business cards.
5. Schedule your Business Debut (or 1st Skin Care Class)
Pick a date within 2 weeks to hold your first class. The purpose of the Business Debut is to book additional
classes and introduce your friends and family to your new Mary Kay products and business.
6. POWER START
Put the product on 30 faces within 30 days of your first face and you will earn the prestigious Power Start Austrian Crystal Pin to symbolize getting off to a great start. The purpose of your Power Start is to practice with
people you know and get comfortable with your presentation.
7. Make an Inventory Decision
The decision to have product on hand is a very important one for you and your clients. It is completely optional
to have inventory but virtually all consultants start with something. Inventory increases your initial sales by
50%, and saves you time. You will also receive FREE PRODUCT BONUSES on your first order with the
company including a FREE customized glamour look just for you!! The amount of inventory needed will depend
on how many appointments and hours you plan to work every week. Together we will create a business plan to
figure out what is best for your business.
8. Open a separate Checking Account
Establish a personal checking account that has a Visa/MasterCard attached. All Mary Kay money will be deposited weekly into this account. Never co-mingle MK monies with your personal account.
9. Invite 3 Guests to our next Mary Kay Event
Training is very important to your success! So attending your weekly Success Celebrations are important to
the growth of your business. By inviting guests to your events, it’s a way to share the product, career opportunity and excitement for your new business with your friends and family!
10. Get to work & have FUN!
Your First 3 Goals:
Go for Your 3 “P’s”!
#1 Power Start:
Win your Power Start Pin when you do 30 faces in 30 days.
Start Date: ___________________
Finish Date: ___________________
Put the product on 30 faces within 30 days of your first face and you will earn the
prestigious Power Start Austrian Crystal Pin to symbolize getting off to a
great start. The purpose of your Power Start is to practice with people you know
and get comfortable with your presentation. Have Fun!
#2 Power Partner:
Win your Power Partner Senior Consultant Pin Enhancer to wear around your
Mary Kay pin when add your first new Team Member and she places her initial order!
This will make you a new Senior Consultant and you will start to earn 4% commission!
#3 Profit Pin:
Win your Profit Pin (the Star Consultant 14 karat gold “Ladder of Success” pin with
real gemstones) when you either begin with a full store of products ($1,800-$4,800
wholesale) or build to that level. This is considered enough product to comfortably
service 10-50 customers. I will design your first order for you.
Plus, Earn your “Pink Ice Ring” on your first initial in the first 7 days of your
business!
“Success is a constantly varying idea held in the mind of each individual, and our personal goals
regulate the success we plan to achieve. If we set our goals for the highest possible achievements and
follow a few basic steps, we are destined for success.”
-Mary Kay Ash
Power Start Tracking Sheet
30 Faces in 30 Days!!!
Congratulations on getting started with your training!
Hold 30 facials in 30 days and earn a beautiful Power Start pin.
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Upon completion, notify Shaniece Armstrong via e-mail or fax
( 614-294-9402) fax ● swise2@marykay.com
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“the caterpillar cannot be a butterfly
until it prepares to be a butterfly. If a
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butterfly, it won’t become one. It must
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Booking Appointments
How to Get Started…
Complete your contact list.
Mark your date book with 8 appointment times in the next 2 weeks.
Learn the following script. Be excited!
Be ready for their objections. They’re to be expected. (see below)
Schedule a time to call (a 1-2 hour block of time, try 7-9pm)
Stay at it until you get all 8 scheduled!
Please follow this step-by-step…it’s very important!
Your Script…
“Hi _______, this is _________ calling. Do you have a quick minute? You’re not going to believe this, I’m starting my own business teaching skin care & make up artistry for Mary Kay! I
am so excited! As part of my training I have to have 30 women give me their opinion of the
NEW Mary Kay. I’d just love to get your opinion of the new products. Is there any reason we
couldn’t get together? Would Tuesday or Saturday be better?”
(Continue to give her a choice of times until you find one that works for her)
Turning the Facial into a Class…
“By the way _______, I can do several faces as easily as one. When
you have a couple of girlfriends join you, you could actually get $75
in product for just $25! All you have to do is invite 6 to 8 so that 5 to
6 will join you. I’m going to send (or drop off) a packet that will
explain everything. So go ahead and start inviting.”
(If she is very excited, continue with) “Let me share a secret about inviting friends, instead of
saying… I’m having a Mary Kay party, do you want to come? Try,
saying… A Mary Kay Consultant is coming over to pamper me and get
my opinion of the products and she’s allowed me to share it with a couple of girlfriends. I know it will be a lot of fun. It’s reservation only,
can I count on you?”
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start a business stock your business
June 16 2007 to June 15 2008
Mary Kay Ash Autobiography
R EADY S ET S ELL -F OR N EW C ONSULTANTS O NLY !
RETAIL
VALUE
WHOLESALE
(YOUR COST)
Order of Excellence
$4,800
50%
50%
$7,200
40 Faces
Emerald Star
Diamond Star
50%
$6,000
35 Faces
Power Start
$4,800
25 Faces
50%
$3,600
18 faces
Sapphire Star
Perfect Start
Basic $600
Must place order in
same month as
agreement or month
following
$757.50 Free +
$111.50 value
$646 Free
Pearl Star/Prize ‡
$111.50
Value
$646 Free
Ladder of Success
$757.50 Free +
Ladder of Success
Total
Retail
Including Tax
*Example of Monthly
Payment
(if Borrowing)
$10,357.50
*$200 - 28 months or
20 Lipsticks sold per mo
$7,957.50
*$185 - 30 months or
$5,600
$4,400
18 Lipsticks sold per mo
$111.50
Value
$561 Free
$672.50 Free +
Ladder of Success
$3,600
$6,672.50
*$175 - 24 months or
17 Lipsticks sold per mo
Diamond Star/Prize ‡
$111.50
$447 Free
Value
$558.50 Free +
Ladder of Success
$3,000
$5,358.50
*$150 - 24 months or
15 Lipsticks sold per mo
Ruby Star/Prize ‡
$1,800
Enhanced
$1,200
Must place order
w/i 15 Calendar
days of agreement
Total Free **
Emerald Star/Prize ‡
Professional 50%
$3,000
Superior
$9,600
50 Faces
$3,600
Premium
$2,400
Ruby Star
R EADY S ET
S ELL B ONUS
(YOU SELL
Pearl Star
CAREER
C OLOR
101 G IFT
TOTAL
INVESTMENT
50%
$2,400
10 Faces
50%
$1,200
6 Faces
$111.50
$362 Free
Value
$473.50 Free +
Ladder of Success
$2,300
$4,073.50
*$110 - 24 months or
11 Lipsticks sold per mo
Sapphire Star/Prize ‡
$1,600
$111.50
Value
$217 Free
$328.50 Free
$2,728.50
*$90 for 18 months or
$1,425.50
*$80 for 12 month or
9 Lipsticks Sold per mo
$800
$111.50
Value
$114 Free
$225.50 Free
8 Lipsticks sold per mo
Travel Roll-Up
Bag
READY SET SELL
BONUS
PRODUCT
5 Travel Roll-Up Bags
1 Ultimate Miracle Set
2 Miracle Sets
1 Satin Set
1 Basic Color Set 1 Finishing Set
1 Extra Care Set 1 Mary Kay Autobio
5 Travel Roll-Up Bags
1 Ultimate Miracle Set
2 Miracle Sets
1 Satin Set
1 Basic Color Set 1 Finishing Set
1 Extra Care Set 1 Mary Kay Autobio
4 Travel Roll-Up Bags
1 ultimate Miracle Set
1 Satin Set
1 Miracle Set
1 Satin hands Pamper Set
1 Basic Color Set 1 Finishing Set
1 Extra Care Set 1 Mary Kay Autobio
3 Travel Roll-Up Bags
1 Ultimate Miracle Set
1 TW eye Cream 1 Satin Set
1 Basic Color Set 1 Finishing Set
1 Extra Care Set 1 Mary Kay Autobio
2 Travel Roll-Up Bags
1 Ultimate Miracle Set 1 Satin Set
1 MK Eye Primer
1 Extra Care Set
1 Basic Color Set
1 Mary Kay Autobio
1 Travel Roll-Up Bag
1 Ultimate Miracle Set
1 Basic Color Set
1 Mary Kay Autobio
1 Travel Roll-Up Bag
1 Miracle Set
1 Mary Kay Autobio
Need a Line of Credit ? Apply and find out on line! “Instant” approval Capital One online @ www.Capitalone.com or toll free #800-830-7521. Search the internet or call your bank.
Mary Kay Inventory
You have the choice in Mary Kay to service your customers in one
of two manners:
Deliver product to your customers as soon as they place their order. You carry product in your
home, which you have purchased in advance to sell to your customers.
Customers place their product orders to you, and you in turn accumulate orders to place and order to the company to service your customers for the products they need.
A decision to purchase inventory depends on two factors:
1. RESOURCES - Do you have the capability to make the purchases?
2. GOALS - What level you choose should depend on your business goals.
The single most important issue involved with inventory is that you make a decision that you are happy with, so that you
are able to focus on succeeding in your Mary Kay business. Either choose to carry inventory or place orders to the company to service customers, but either way…make a decision and be happy with your decision.
Benefits of Having Inventory on Hand
Higher Sales
Women want their products as soon as they try them. Your sales will be 50% higher if you carry inventory to
give immediately to your customers.
Less Returns
Women do not usually change their mind once they have the product in their hands. If they have to wait for product they can change their mind about their order due to stress, money or husband.
Confidence
You are more likely to actively work your business if you have product on your shelf. You will feel like a professional and have more confidence in your sales ability.
Motivation
Your inventory will motivate you to do your business when you lack self-motivation. Product sitting on your
shelf will get you out there selling! It’s instant cash!!
Profit
You will see a profit quicker from carrying inventory. If you have to place orders, it takes longer to see profit.
Also, you can see a higher commission level from your sales, since you will need to order less often.
Higher Reorders and Less Customer Drop Off
If you are able to immediately service your customers once they run out, they will learn to depend on you. If you
have to place an order to the company, they may look for another consultant who carries inventory.
Less Frustration
The consultants who do not carry products tend to get frustrated with their business. Not carrying inventory is
one of the most common reasons for a consultant to drop out.
Ways to Purchase Inventory
1. Credit Card Loan — Most new consultants put their initial inventory order on a
credit card, realizing they are not going into debt, but instead investing for a 50% return.
Visa, MasterCard, and Discover all have ways to borrow money. Mary Kay Cosmetics will
accept Visa, MasterCard and Discover. You must be sure to have enough available credit
on the card to cover your purchase. It is simple to find this out by calling the bank issuing
your card and asking what your credit balance is. We recommend you use a separate bank
card for your Mary Kay business, if one is available. Remember, if you finance your business using a credit
card your interest is TAX DEDUCTABLE!
2. Conventional Loan - This type of loan from a bank will help you establish credit in your own name. If
you are married, be sure to get the loan in your name. They prefer loaning larger amounts usually $2,500 to
$3,000 minimum. The rates are usually reasonable and there is usually no pre-payment penalty, should you
decide to pay your loan off quickly.
3. Passbook Loan — you borrow against the money you have in a savings account.
4. Life Insurance Loan — you can borrow against your life insurance usually at a very low rate of interest.
5. Credit Union Loan — If you are employed and have a Credit Union; or if married, your spouse might
have a Credit Union at this place of employment. Credit Unions are traditionally a source of low interest loans.
Processing your loan may take 2 to 3 weeks.
6. Mary Kay Bank Visa - Your recruiter can provide you with a credit card application for Mary Kay Bank
Visa, a credit card available to you on terms negotiated by Mary Kay Cosmetics. The disadvantage to using
this option is that credit approval requires 6 to 8 weeks. We recommend you express mail your application for
faster service.
7. Family Loan — many times there are members of your family willing to help you start your career. It is
recommended that the arrangement be made on a loan basis where you pay this money back in monthly installations. Co-signers — If you do not have a lengthy credit history or have not been employed long enough, having a cosigner (parent, relative, close friend) may help you qualify.
8. Secured Loan — you can use your automobile, your home, stocks and bonds, certificate of deposit, etc.
as collateral. Along with banks, financial institutions such as Beneficial, Morris Plan, Avco, etc. offer a variety
of loan packages.
9. Have a garage sale - Other people will pay you good money for items you sell. The good news is that
you’ll be able to make $2 for each $1 you put into Mary Kay.
10. Get your Hustle On - Take the 100 Item Challenge (100 items x an average of $10 =$1,000) you can
use your sweat equity as a last resource to finance your business.
Lawn Care Business
Commercial Lawn Mower
Trailer
Pick-Up
Advertising
Permits & Bond Insurance
Workmans Comp
$10,000
$5,000
$16,000
$500
$500
$1,000
$33,000
NO Guarantee of Success
Vegetable Stand
Stand/Building
Bags, Display Units, Etc.
Employees to help Harvest
Permits
$5,000
$2,500
$2,000
$500
$10,000
Seasonal & NO Guarantee of Success
Child Car Business
Space brought up to code
Toys, Beds, Furniture
Employees, min of 1
Workmans Comp
Permits & Bond Insurance
$5,000
$5,000
$1,000 monthly
$1,000
$1,500
$13,500
12 hr work day
Resale Shop Business
Building/lease
Display Units
Bags, Advertising
Permits
Employees min 1
$800 per month
$2,000
$1,000
$500
$1,000 monthly
$5,300
NO Guarantee of Success
MARY KAY COSMETICS
Inventory
$3,600 (full store, sold for $7,200)
State Sales Tax
$450 (repaid when retail is sold)
Hostess gifts/Samples
$300
Permits
$0
Unlimited Training
$0
Free Product Bonus
$600 Retail Bonus sent to YOU!
$4,300 with 90% Buy Back Guarantee with in 12 months.
40-50% Profit taken at 1st Appointment!