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Newsroom Collaboration Practices
Or… Web 2.0 challenge
Gruppo Editoriale L’Espresso Strategy
Leon, Spain – November 16, 2006
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Gruppo L’Espresso: online Properties
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A Day in the Life of News: players
Repubblica.it “tells the tale” of the day
Repubblica radio Tv. Leading commentators,
user interaction
Kataweb: community, blogs, Star Control and
other technology infotainment
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A Day in the Life of News: facts
Repubblica.it links to topics and events of
Repubblica Radio Tv
Repubblica.it site prompts users to join the
conversation
Repubblica Radio Tv: people from the
newsroom, from the Main Desk update the
Agenda
Breaking news on the Internet/TV even giving
up the idea of a “scoop” on paper (it’s more
and more difficult to “keep a secret” until
tomorrow)
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Video e audio in streaming & on demand
Streaming audio 24/7: Radio DeeJay, Radio Capital, m2o
Streaming video: RepubblicaTv (3hG), All Music, DeeJay TV
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Multimedia
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New formats
Il conclave (Repubblica)
Text+video+audio+animation.
Different newsrooms work on a
common product that is
distributed in many (slightly)
different versions
Live 8 (Kataweb)
Io tra gli schiavi (L’espresso)
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Some of the latest examples
A writer on the Pilgrims
Road
L’espresso weekly: An exclusive
interview
with the Nepal's Maoist guerrilla
Leader
in print, online and in video
The 2007 guide to italian best restaurants
– Interactive
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video
Il multimedia player
On a daily basis:
 Two “news journal”
 tens of videoclips
 audio galleries
 photo galleries
 flash animations
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Podcasting
Besides
The “broadcast”…
Audio, Video
Are available
On demand.
They can be
Downloaded on
Every kind of
Portable
Devices
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Innovative services:
Blending technology and news
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New services: Starcontrol
Vip quotations. Online and with a
weekly column on
“Il Venerdì” – Repubblica
newsmagazine. More than 6.000
italian and international
personalities are currently
monitored
Present data sources:
• Over 1.100 news sources
• 12.005 Blogs
Search Queries: Every day, the
STAR CONTROL fetching
application automatically searches
for names in the sources and blogs
specified. Alternative spellings and
other refinements to the search are
accounted for, in order to safeguard
the accuracy of the hits.
Starcontrol is a German format
(Burda Group), managed by
Kataweb newsroom and displayed
on la Repubblica.it site
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Ugc and news aggregation
Kataweb news
The combination
of news popularity and
reader choices.
Online since mid
August. In October it
had half a million uu
and 1.6 million pv
In the release 2.0
users will be able to
publish their own
stories and to rate
other users
contributions
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User generated content
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Web 2.0: the Challenge
Implementing User Generated Content turns users and readers into coauthors: this is the ultimate "engine" that make the Web 2.0 move and
exist. However this is also our “new” audience.
Media of Gruppo face the challenge of reaching for thhat audience using
multiple solutions and services
•Testo
Repubblica.it – Finegil: polls via sms
Repubblica.it –Repubblica.it –an aerea made by
readers
Kataweb blog – oltre 400mila uu on a monthly
basis
RepubblicaRadioTv –comments about live events
Kataweb annunci – 37mila on line classifed ads
La Fragola: a pristine weblog publishing system
In alto un esempio
for 6,000 school classes
dei commenti ai gol
Foto - mms
Kataweb –Photo contest– mms 1° maggio
Repubblica – Elezioni 2006
•Audio-Video
Radio Capital – 4 you, playlist ascoltatori
All Music – Tvdiari
Kataweb – Videobox elettorale
dei Mondiali
Qui a destra
gli mms inviati
dagli utenti
per raccontare
il Concertone
del 1° Maggio
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: readers’ cut
Il Giornale dei lettori
 Readers send their contributions
 An authomated system archives
them
 Newsroom people read them and
“moderate”
MMS: multimedia gathering


MMSs sent by users are archived in a data base accessible by editors and
newsroom people
Users can publish audio, video and pictures on our site
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: new formats
This is an example
of our Video
Interactive Interface
Video created by newsrooms
In depth elaboration
Comments, questions by users
Ads
Through a size-reduced player we can use audio, video, pictures by the users
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: Tua Tv
The world seen
through users’
eyes
 Users upload their
videos
News filters and
publishes them
Other users can rate
and vote them
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Different information streams
coming from different newsrooms
merged into one final interface
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: convergence at work
Repubblica Radio Tv is implementing new formats – such as live, instant-opinion
polls and a live comment integrated with other video docs and comments made by
users.
On the right a live event, integrated with other video
stuff and enriched by eye witnesses
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One archive, many platforms
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