docPDF - Hello My Name Is
download 
Report Transcription
PDF - Hello My Name Is
This pack provides ideas for ‘Hello my name is…’ local campaigns. This was used as input to a recorded WebEx in preparation for a collective launch across more than 70 NHS organisations on 2nd February 2015 © Optimise Limited 2015 Campaign Creator: Kate Granger "I'm incredibly excited about bringing #hellomynameis to Mid Yorkshire Hospitals and even more excited about the collaborative launch of the campaign across the Listening into Action network (and beyond). I think the main messages from the campaign about high quality communication and always treating our patients as people with respect and dignity fit perfectly within the Trust's core values. I really hope my legacy will be exactly that, putting compassionate practice right at the heart of healthcare delivery every single day." KATE’S SHORT FILM SUPPORTING THE COLLECTIVE LAUNCH IS Host: Hannah Forbes Co-Creator of Listening into Action (LiA) hforbes@optimiselimited.co.uk 07734 812644 Host: Gordon Forbes Co-Creator of Listening into Action (LiA) gforbes@optimiselimited.co.uk 07734 812311 Technical Support: Sam Currie Listening into Action (LiA) Social Media and Creative Marketing Sam.currie@optimiselimited.co.uk 07920 805054 70+ NHS organisations on board for collective launch on 2nd Feb* Coventry and Warwick Partnership South Devon Healthcare NHS FT Mid Yorkshire Hospitals NHS Trust NHS Trust NHS Scotland University Hospitals of Morecambe Bay NHS FT Aintree Hounslow & Richmond Community Healthcare NHS TrustUniversity Hospital NHS FT James Paget University Hospitals NHS FT St George's Healthcare NHS Trust Pennine Acute Hospitals NHS Trust Bridgewater Community Healthcare NHS FT Portsmouth Hospitals NHS Trust Milton Keynes Hospital NHS FT The Rotherham NHS FT Leicestershire Partnership NHS Trust The Leeds Teaching Hospitals NHS Trust North Staffordshire Combined Healthcare NHS Trust East Sussex Healthcare NHS Trust Derbyshire Healthcare NHS FT Northern Devon Healthcare NHS Trust Berkshire Healthcare NHS FT Somerset Partnership NHS FT Manchester Mental Health and Social Care Trust Worcestershire Acute Hospitals NHS Epsom & St Helier University Hospitals Isle of Wight NHS Trust Trust NHS Trust Gloucestershire Care Services NHS Trust County Durham and Darlington NHS FT City Hospitals Sunderland NHS FT Southport and Ormskirk NHS Trust Derbyshire Community Health Bedford Hospital NHS Trust Cumbria Partnership NHS FT Services NHS Trust Cheshire and Wirral Partnership NHS FT East Midlands Ambulance NHS Trust Cambridge University Hospitals NHS Hertfordshire Partnership University NHS Liverpool Community Health NHS Trust FT FT United Lincolnshire Hospitals NHS Trust Liverpool Women’s NHS FT West Suffolk NHS FT Hull and East Yorkshire Hospitals NHS Trust Royal Berkshire NHS FT Northampton General Hospital NHS Trust University Hospitals of Leicester NHS Trust Peterborough & Stamford Hospitals Shropshire Community Health NHS Trust Croydon Health Services NHS Trust NHS FT Humber NHS FT South West London & St George's Mh NHS Trust Poole Hospital NHS FT Sussex Community NHS Trust Taunton and Somerset NHS FT Royal Free London NHS FT Northumbria Healthcare NHS FT Sussex Partnership NHS FT Central London Community Health NHS Highland Devon Partnership NHS Trust NHS Trust Countess of Chester Hospital NHS FT Birmingham and Solihull MH NHS FT West Hertfordshire Hospitals NHS Trust Guy's & St Thomas' NHS FT Barnet, Enfield & Haringey MH NHS Trust Southend University Hospital NHS FT Wirral Community NHS Trust Hertfordshire Community NHS Trust Royal United Hospitals Bath NHS FT North Tees and Hartlepool NHS FT Dudley & Walsall MH Partnership NHS * List @ 22nd Jan 2015 Trust © Optimise Limited 2015 Bradford District Care NHS Trust Listening into Action (LiA)® • LiA is the leading approach to staff engagement in the NHS • 50+ Trusts have started their journey towards a fundamental shift in the past 3 years • All about staff leading change • Impact on patient care and how staff feel is measurable • ‘Hello my name is…’ fits with staff feedback at LiA Big Conversations • Kate Granger is working at Mid Yorkshire Hospitals - an LiA Trust • Made sense to leverage the LiA network – and beyond – to boost the campaign and share ideas For more info see: www.listeningintoaction.co.uk © Optimise Limited 2015 Listening into Action (LiA)® - list of National Pioneers since May 2012 WAVE 7 (September 2014) WAVE 3 (March 2013) Sheffield Teaching Hospitals NHS FT Portsmouth Hospitals NHS Trust University Hospitals of Morecambe Bay NHS FT SW London & St George's MH Trust Hounslow & Richmond Community Healthcare NHS St George's Trust Healthcare NHS Trust Bridgewater Community Healthcare NHS Trust Barnet, Enfield & Haringey MH NHS Trust Birmingham and Solihull MH NHS FT WAVE 6 (June 2014) East of England Ambulance NHS Trust Mid Yorkshire Hospitals NHS Trust University Hospitals of Leicester NHS Trust The Rotherham NHS Foundation Trust Mersey Care NHS Trust North Staffordshire Combined Healthcare NHS Trust London Ambulance Service NHS Trust Northern Devon Healthcare NHS Trust Devon Partnership NHS Trust Manchester Mental Health and Social Care Trust Isle of Wight NHS Trust WAVE 2 (September 2012) Berkshire Healthcare NHS FT WAVE 5 (January 2014) Croydon Health Services NHS Trust Gloucestershire Care Services NHS Trust Coventry and Warwick Partnership NHS Tru Cumbria Partnership NHS FT East Cheshire NHS Trust Burton Hospitals NHS FT Aintree University Hospital NHS FT East Midlands Ambulance NHS Trust The Royal Liverpool University Hospitals N Liverpool Community Health NHS Trust Wirral University Teaching Hospital NHS FT Heatherwood & Wexham Park Hospitals NHS FT WAVE 1 (May 2012) WAVE 4 (May 2013) Hull and East Yorkshire Hospitals NHS Trus United Lincolnshire Hospitals NHSPennine Trust Acute Hospitals NHS Trust Southport and Ormskirk NHS TrustWrightington, Wigan & Leigh NHS FT Leicestershire Partnership NHS Trust Kettering General Hospital NHS FT Northampton General Hospital NHS Trust Oxford University Hospitals NHS Trust Medway NHS FT East Sussex Healthcare NHS Trust St Royal Cornwall Hospitals NHS Trust Taunton and Somerset NHS FT © Optimise Limited 2015 Plus 8 Early Adopter Trusts and 50+ pilot sites 3 types of LiA ‘action’ Quick Wins to show we mean it and build belief © Optimise Limited 2015 Enabling Our People Schemes to ‘unblock the way’ for staff Pioneering frontline teams to improve care for patients Some good campaign principles Go where the energy is – base it on ‘pull’ rather than ‘push’ ‘Be the change you want to see’ – do it yourself and others will follow Make it easy – give staff the means to make a pledge Reinforce good behaviour – make people feel proud about it Link it to culture change – this should bring Trust values to life Build momentum – use pledges to ‘fuel the spread’ Embed it – get it out there, keep it out there, don’t let it go, build the habit © Optimise Limited 2015 Variety of campaign tactics © Optimise Limited 2015 Example materials and ideas #Hello my name is… website http://hellomynameis.org.u Films made by and about Kate Trust film to raise awareness Trust film to raise awareness ‘How to pledge’ posters ‘How to pledge’ posters ‘How to pledge’ posters Slide templates for widespread, regular use Slide templates for widespread, regular use Champions to build awareness and support spread Local poster campaign Local poster campaign Pledge wall Name badges Lanyards and badges Orders via the website Pledge posters Individuals and teams submit pledge photos Ward boards and obs charts Ward boards and obs charts Intranet Screen savers Email footers Leaders’ blog/communication Twitter chat #hellomynameis HSJ article with Kate’s input about collective launch on 21st Jan Insight from 3 Trusts at different stages: These Trusts have kindly offered to share access to their materials for use by others. Contacts are: Furthest ahead Suzanne Breen Communications Manager 0113 2066494 suzanne.breen@nhs.ne t A few months in Deborah Blackwood Assistant Director of Nursing 07747 457413 Deborah.blackwood@nth.n hs.uk Just launching Martin West LiA Lead 01924 543152 (ex 53152) Martin.West@midyorks.nh s.uk Martin West Listening into Action (LiA) Coordinator The Mid Yorkshire Hospitals NHS Trust #HELLOMYNAMEIS LAUNCHED AT OUR HOSPITALS IN JULY 2014 St James’s University Hospital, Leeds General Infirmary, Chapel Allerton Hospital, Leeds Dental Institute, Wharfedale Hospital, Seacroft Hospital Here are just some of our 7,000 staff who have signed up to #Hellomynameis WHAT DID WE DO? • MADE A SUCCESSFUL BID OUR CHARITABLE FOUNDATION TO FUND ‘HELLOMYNAMEIS BADGES FOR OUR 15,000 STAFF • HELD AWARENESS RAISING EVENTS ACROSS OUR HOSPITALS (WE WERE LUCKY ENOUGH TO HAVE KATE HERE TO TELL HER STORY IN PERSON!) - 3 THREE HOUR-LONG OPEN EVENTS - NURSING & MIDWIFERY CONFERENCE • RECRUITED #HELLOMYNAMEIS CHAMPIONS TO HELP US WITH THE PRACTICALITIES OF THE CAMPAIGN • SUMMARISED WHAT THE CAMPAIGN MEANS TO OUR STAFF AND PRODUCED A LEAFLET ……SHARED THIS FAR AND WIDE • CREATED AN INTRANET PAGE THAT PEOPLE CAN GO TO FOR ALL THE #HELLOMYNAMEIS INFORMATION THEY NEED • OUR CHIEF EXECUTIVE AND EXECUTIVE TEAM SUPPORT THE CAMPAIGN AT EVERY GIVEN OPPORTUNITY • COMMS TEAM REGULARLY PROMOTE IT IN ALL OUR CHANNELS • LINKED THE CAMPAIGN WITH OUR VALUES • SHARED OUR GOOD NEWS WITH LOCAL MEDIA • AND ON …….. …… SOCIAL MEDIA • ENCOURAGED PEOPLE TO TAKE A #HELLOMYNAMEIS PHOTO – ALONE OR IN THEIR TEAMS AND SEND TO US/POST ON TWITTER • OVER 700 PEOPLE DID THIS! INCLUDING THOSE WHO CAME TO VISIT OUR HOSPITALS … Our Chief Exec - Julian Hartley HRH Sophie Countess of Wessex Our Chief Nurse – Suzanne Hinchliffe Kate and the team on Ward J27 “THANK YOU KATE YOU’VE BEEN AN INSPIRATION TO US IN LEEDS” Kate at our Nursing & Midwifery Conference in 2014 Questions Launch Day on 2nd February National announcement one week prior COPY WILL BE SENT TO ALL PARTICIPATING TRUSTS Local announcement on the day ‘STARTER FOR 10’ WILL BE SENT TO ALL PARTICIPATING TRUSTS WebEx 2 to compare notes mid-March THANK YOU TO ALL PARTICPATING ORGANISATIONS For further information please contact: Hannah Forbes Co-Creator of Listening into Action (LiA) hforbes@optimiselimited.co.uk 07734 812644
